ChannelMix Overview
InMarket's acquisition of ChannelMix marks a strategic enhancement in data analytics and media mix modeling, targeting the marketing data intelligence sector. This move aims to elevate real-time marketing and measurement capabilities, crucial for businesses seeking precise attribution and channel optimization. By extending its award-winning LCI Attribution to the CPG industry, InMarket provides a significant edge in accurately predicting and measuring marketing outcomes. The integration of advanced, AI-driven predictive mix modeling positions businesses to optimize media channels effectively, ensuring a higher return on investment. The focus on real-time data insights enables marketers to make informed decisions swiftly, adapting to market changes and consumer behavior with agility.
Use Cases
Customers recommend Social Media Management, Campaign Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using ChannelMix.
Business Priorities
Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using ChannelMix.
ChannelMix Use-Cases and Business Priorities: Customer Satisfaction Data
ChannelMix works with different mediums / channels such as Social Media. and Website.
ChannelMix's features include Dashboard, SEO, Personalization, etc. and ChannelMix support capabilities include 24/7 Support, Chat Support, Email Support, etc. also ChannelMix analytics capabilities include Analytics, and Custom Reports.
Reviews
"...We've done a lot of research in this market, and channelmix is the one tool with all the major connections that we need to report on market channels...." Peer review by Agency
ChannelMix, OWOX, Experiture Marketing Platform, Everflow, Upwave, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
ChannelMix is a marketing intelligence platform offering automated workflows, data aggregation, and visualization tools for various industries. It enables unified datasets, cross-channel tracking, and predictive media performance models.
Popular Business Setting
for ChannelMix
Top Industries
- Marketing and Advertising
- Financial Services
- Consumer Goods
Popular in
- Mid Market
- Small Business
ChannelMix is popular in Marketing And Advertising, Financial Services, and Consumer Goods and is widely used by Mid Market, and Small Business,
Comprehensive Insights on ChannelMix Use Cases
How does ChannelMix address your Campaign Management Challenges?
What makes ChannelMix ideal for Engaging And Following Up?
How can ChannelMix enhance your Channel Marketing process?
Why is ChannelMix the best choice for Generation Of New Leads?
26+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well ChannelMix solved their Marketing Data Intelligence needs. Cuspera uses 1555 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Video
ChannelMix Conversion Tracking
Frequently Asked Questions(FAQ)
for ChannelMix
What is ChannelMix?
ChannelMix is a Marketing intelligence platform providing automated workflows and dashboard solutions that enable better control over Marketing strategy. It can be used in various industries such as Entertainment, Financial Services, Healthcare, Insurance, Retail and more.
ChannelMix provides automated data aggregation and storage, with a dedicated data warehouse for every solution, cross channel campaign tracking, data normalization and unification and built-in multi-channel attribution models for predicting media performance.
The Unify feature enables OneView that creates unified datasets for assessing marketing performance cross channel or cross campaign. The MasterView is a combination of multiple OneViews to get performance across clients or business units. The Visualize feature enables the analysed data to be viewed through visualization tools such as Tableau, Google Data Studio and more. The software also provides its own Quick-start dashboards and customizable ones on request.
What is ChannelMix used for?
What are the top features of ChannelMix?
Who uses ChannelMix?
What are ChannelMix alternatives?
Where is ChannelMix located?
Peers used ChannelMix for social media management and campaign management
ChannelMix Competitors
ChannelMix Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (212) |
| Custom Reports | Read Reviews (377) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (212) |
| Custom Reports | Read Reviews (377) |
Software Failure Risk Guidance
?for ChannelMix
Overall Risk Meter
Top Failure Risks for ChannelMix
ChannelMix News
InMarket acquires ChannelMix - Mobile Marketing
InMarket has acquired ChannelMix, a company involved in mobile marketing.
InMarket Acquires ChannelMix To Enhance Data Analytics & Media Mix Modeling Capabilities - Demand Gen Report
InMarket has acquired ChannelMix to improve its data analytics and media mix modeling capabilities.
InMarket Acquires MMM Startup ChannelMix (And Says Its Tech Is Up To Code After Settling With The FTC) - AdExchanger
InMarket has acquired the marketing measurement company ChannelMix after resolving issues with the FTC, ensuring its technology meets compliance standards.
Texas marketing agency acquires KC analytics provider ChannelMix - The Business Journals
A Texas marketing agency has acquired Kansas City-based analytics provider ChannelMix.
ChannelMix Profile
Company Name
ChannelMix
Company Website
https://channelmix.com/HQ Location
1100 Main Street Suite 1700 Kansas City, MO 64105
Employees
51-100
Social
Financials
PRIVATE
How does ChannelMix address your Social Media Management Challenges?