Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Comscore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Comscore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
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Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Comscore works with different mediums / channels such as Mobile.

Comscore's features include Feedback Surveys, Recording, Personalization, etc. and Comscore support capabilities include AI Powered, Chat Support, Email Support, etc. also Comscore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Through our work with comScore and Keller Fay on Project Footprint we are now better able to demonstrate how advertising in The Times can significantly impact consumer behaviour both online and offline...." Peer review by Sean Adams, Head of Insight, Commercial, News UK

Comscore, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Comscore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Comscore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comprehensive Insights on Comscore Use Cases

How does Comscore address your Engagement Management Challenges?

How can Comscore enhance your Sending & Publishing Communications process?

How does Comscore facilitate Public Relations?

How can Comscore optimize your Media Planning Workflow?

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Case Studies

Marketing and Advertising

CASE STUDY Channel Factory

Comscore Predictive Audiences helped Channel Factory run a YouTube campaign for a political candidate. The challenge was to reach moderate and liberal voters after a previous campaign had limited suc...cess. Channel Factory used Comscore's cookie-free political segments for better targeting. They found 43% of past ad placements were on unsuitable content, wasting $4K in media. With Comscore, the campaign delivered 3.38 million impressions and increased total interactions by 126%.

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Marketing and Advertising

CASE STUDY Eightbar

Comscore Predictive Audiences helped Eightbar improve IBM's video campaign results. Eightbar used Comscore's privacy-forward contextual audiences to target ads. The solution delivered a 46% lower cos...t-per-engaged-visit (CPEV) than competitive behavioral audiences and 23% lower than competitive contextual segments in Q1. In Q2, Comscore's CPEV was 24% lower than behavioral and 13% lower than contextual competitors. Eightbar says Comscore and Eyeota's audiences are crucial for strong campaign efficiency.

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Marketing and Advertising

CASE STUDY InQuest Marketing

Comscore StationView Essentials helped InQuest Marketing improve media buying for a local retailer. The client faced a shrinking budget and needed to shift from broadcast TV to digital ads. InQuest u...sed Comscore's Report Builder and engagement reports to target key audiences and negotiate better rates. The tools gave them access to large datasets and detailed insights. This allowed InQuest to stretch the client's budget and deliver more efficient, data-driven ad buys.

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Marketing and Advertising

CASE STUDY H&L Partners

Comscore Predictive Audiences helped H&L Partners improve campaign results for a leading QSR brand. H&L Partners used Comscore's privacy-friendly contextual audiences to match cookie-based targeting ...performance at a lower cost. The solution outperformed other AI contextual segments. Results included a 34% lower cost-per-click compared to competitor behavioral audiences, a 129% higher click-through-rate, and a 59% lower cost-per-click versus competitor AI contextual segments. H&L Partners praised Comscore for helping future-proof their campaigns without cookies.

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Marketing and Advertising

CASE STUDY All Media Design Group

Comscore helped All Media Design Group run faster, more accurate, and cost-effective campaigns using impressions-based buying. The challenge was fragmented TV viewing, making it hard to target audien...ces and measure campaign success. Comscore's solution gave detailed audience data and stable measurement from over 75 million TVs. This approach removed zero cell issues and improved targeting. The shift to impressions-based buying made media planning smarter and more efficient.

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Marketing and Advertising

CASE STUDY Centro

Comscore's page-level audience segments and vCE measurement tools helped Centro improve ad targeting for a pregnancy products advertiser. The advertiser used Centro's Basis DSP to target women aged 2...5-34. Comscore's pre-bid segments filtered inventory to reach this group. In-target delivery increased six times compared to campaigns without demographic targeting. Effective CPM improved fivefold. The integration also reduced costs by cutting cookie-syncing expenses.

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Frequently Asked Questions(FAQ)

for Comscore

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

What are Comscore alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Comscore.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
lightning

Peers used Comscore for advertisement and engagement management

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Software Failure Risk Guidance

?

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Partnership

Comscore and Tenetic work together on TV media data

Comscore and Tenetic have formed a TV integration partnership. Tenetic will use Comscore's television media data to enhance its consumer and media insights, offering a comprehensive cross-platform view. This collaboration aims to optimize TV planning and provide market insights for inventory maximization.

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Product

Comscore Unveils The Scoreboard: An Interactive Destination Surfacing... - Comscore, Inc.

Comscore has launched "The Scoreboard," an interactive platform providing insights into consumer behaviors and trends across various media platforms. This new tool uses Comscore's cross-platform data to create engaging data visualizations, offering businesses actionable insights into consumer engagement. The Scoreboard will feature modules updated monthly, showcasing data from TV, digital, social, and theatrical sources, highlighting Comscore's measurement capabilities.

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Partnership

Comscore Debuts AI-Powered Data Partner Network to Transform Audience Insights Data at Scale - Comscore, Inc.

Comscore has launched its AI-powered Data Partner Network, enabling third-party data providers to transform ID-based datasets into privacy-centric, scalable audiences using Proximic by Comscores AI predictive technology. This initiative enhances audience reach for advertisers and improves campaign performance. Partners like AnalyticsIQ and Circana are already participating, benefiting from precision targeting and smarter monetization.

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Financial

Comscore sees loss for Q2 despite revenue rise

Comscore reported a net loss of $9.5 million for Q2 2025 despite a revenue increase to $89.4 million. The loss was attributed to foreign currency fluctuations, income taxes, and interest on senior debt. Content and advertising measurement revenue grew by 6.3%, driven by higher renewals and new business in local television and cross-platform revenue. However, national TV and syndicated digital products saw revenue declines.

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Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

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Financials

IPO