Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Comscore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Comscore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
See all business priorities See less business priorities

Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Comscore works with different mediums / channels such as Mobile.

Comscore's features include Feedback Surveys, Recording, Personalization, etc. and Comscore support capabilities include AI Powered, Chat Support, Email Support, etc. also Comscore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Advertisers use Centro s Basis platform with the expectation of greater flexibility in pre-bid content filtration and demographic targeting without compromising on brand-safety or relevance...." Peer review by Ian Trider, Director of RTB Platform Operations, Centro

Peer review evidence (same sources as the product rating summary)

"...Today s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements FreeWheel, Innovid, Comscore, fishbat. ..." AdTech Roundup: Top Coolest Things in Advertising Technology
"...Understand how engagement differs across platforms to more efficiently monetize and plan ..." Comscore Announces Malaysian Launch of Video Metrix Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops
"...Loew, in particular, was in charge of selling all Comscore services, including Rentrak, to advertisers and agencies, while Psacharopoulos worked with digital publishers and platforms...." A Rentrak takeover : Inside the fallout from Comscore s executive shakeup

Comscore, Datami, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Comscore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Comscore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comscore Customer wins, Customer success stories, Case studies

What makes Comscore ideal for Engagement Management?

How does Comscore address your Sending & Publishing Communications Challenges?

How does Comscore address your Public Relations Challenges?

What makes Comscore ideal for Media Planning?

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

Comscore Continues Building Momentum in Local Measurement Through New ...

Comscore has secured agreements with over 15 broadcast clients, including Sinclair Broadcast Group and Cox Media Group, to enhance local measurement capabilities. This expansion reflects a growing de...mand for modern cross-platform measurement solutions that align with evolving audience behaviors across TV and digital platforms. The multi-year contracts highlight Comscore's strategic role in national advertising strategies.

Read on →
 

Comscore signs 15+ local measurement clients

Comscore has secured over 15 new local measurement clients, expanding its reach in media planning and evaluation.

Read on →
 

Comscore and Santikos Entertainment Announce Five-Year Circuit... - Comscore, Inc. - comScore

Comscore has entered a five-year agreement with Santikos Entertainment to deploy its Cinema ACE and Enterprise Web solutions across all Santikos locations. This expansion follows Santikos' acquisitio...n of VSS - Southern Theatres, which previously utilized these Comscore technologies. The rollout aims to enhance theatre management and streamline operations, reinforcing the partnership between the two companies.

Read on →
 

A global alcoholic beverage brand - Food & Beverages - Very Large

Comscore Campaign Ratings helped a global alcoholic beverage brand prove compliance with LDA standards. The brand used CCR to track ad delivery across all platforms and confirm that over 85% of impre...ssions reached the legal drinking age audience. Real-time monitoring validated that ads targeted childless households, meeting strict government regulations. The solution enabled in-flight adjustments to maximize campaign reach and compliance. CCR provided clear, actionable demographic metrics for regulatory reporting.

Read more →
 

A global alcoholic beverage brand - Food & Beverages - Very Large

Comscore Campaign Ratings helped a global alcoholic beverage brand ensure LDA compliance for digital ads. The brand used CCR to monitor campaign reach and frequency in real time. CCR reporting confir...med that all publisher partners met the 85% in-target LDA standard. NBC delivered 90.55% of impressions to A21+ audiences, while YouTube delivered 89.92%. Real-time data allowed the brand to optimize campaigns and meet regulatory requirements.

Read more →
 

All Media Design Group - Marketing And Advertising - Small

USA

All Media Design Group used Comscore’s impressions-based buying to improve campaign speed and accuracy. The agency faced challenges with fragmented TV viewing and outdated rating points. Comscore’s s...olution provided detailed audience metrics and stable measurement from over 75 million TVs. This enabled more cost-effective media planning and eliminated zero cell issues. The result was faster, more accurate, and efficient campaigns for their clients.

Read more →

Frequently Asked Questions(FAQ)

for Comscore

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
lightning

Peers used Comscore for advertisement and engagement management

Comscore Competitors

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Comscore Integrations

Comscore integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.39/5 ★

Read Reviews (164)
Data Export

3.38/5 ★

Read Reviews (41)

Few API Integrations for Comscore

Disqus

4.17 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Upwork

4.2 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Qualtrics

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Zoho Subscriptions

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Owler

4.11 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Partnership

Comscore renews measurement agreements with local TV broadcasters

Comscore has renewed and expanded its measurement agreements with major local TV broadcasters, including Sinclair and E. W. Scripps, to enhance cross-platform audience tracking across linear TV, connected TV, and digital platforms. This expansion reflects the increasing demand for precise local measurement tools to support national advertising campaigns, as broadcasters seek comprehensive insights into audience behavior across multiple screens.

Read more →
Financial

Comscore Reports Fourth Quarter and Full Year 2025 Results

Comscore reported its financial results for Q4 and the full year 2025, highlighting a revenue of $357.5 million, a slight increase from 2024. The company achieved double-digit growth in its cross-platform and local TV business lines. Despite a net loss of $10 million, Comscore improved its financial position through a recapitalization transaction, eliminating significant dividend burdens and aligning stockholder interests.

Read more →
Financial

ComScore, Inc. Reports Earnings Results for the Fourth Quarter Ended ...

Comscore, Inc. reported its earnings results for Q4 and the full year ending December 31, 2025. The company recorded Q4 sales of USD 93.47 million, slightly down from USD 94.94 million the previous year, with a net income of USD 3.03 million. For the full year, sales were USD 357.47 million, with a reduced net loss of USD 10 million compared to USD 60.25 million in the prior year.

Read more →
Partnership

Comscore and Yahoo DSP work together on political ad measurement

Comscore has partnered with Yahoo DSP to enhance political ad measurement across connected TV (CTV) using Proximic Political Audiences. This collaboration aims to align CTV targeting with linear TV exposure, optimizing political campaign advertising ahead of the US mid-term elections.

Read more →

Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO