comScore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using comScore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using comScore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
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comScore Use-Cases and Business Priorities: Customer Satisfaction Data

comScore works with different mediums / channels such as Mobile.

comScore's features include Feedback Surveys, Recording, Personalization, etc. and comScore support capabilities include AI Powered, Chat Support, Email Support, etc. also comScore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It is a useful tool when media planning based on reach/ frequency to get apples to apples comparisons...." Peer review by Lori A., media planner, Media Production

comScore, Datami, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for comScore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

comScore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comprehensive Insights on comScore Use Cases

How does comScore facilitate Engagement Management?

What makes comScore ideal for Sending & Publishing Communications?

How does comScore address your Public Relations Challenges?

What benefits does comScore offer for Media Planning?

43+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well comScore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
comScore case study

A digital payment company
Information Technology and Services
Information Technology and Services
CASE STUDY A digital payment company

The client converts at 88.7% – 33.4 pts higher than other digital wallets and 40.0 pts higher than all payment types (digital wallet and credit cards) combined.​.

Read More
comScore case study

A global CPG brand
Consumer Goods
Consumer Goods
CASE STUDY A global CPG brand

"They Achieved The Benefit Of Deduplicated Reach Measurement Across 129 Local Markets, Enhancing Their Ability To Provide Comprehensive Audience Insights.";

Read More
comScore case study

A global automaker
Automotive
Automotive
CASE STUDY A global automaker

Reached over 40% of the primary advanced audience target where other publishers fell short.

Read More

Frequently Asked Questions(FAQ)

for comScore

What is comScore used for?

comScore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of comScore?

Feedback surveys, Recording and Personalization are some of the top features of comScore.

Who uses comScore?

comScore is used by Marketing And Advertising, Media Production and Internet among other industries.

Where is comScore located?

comScore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
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Peers used comScore for advertisement and engagement management

comScore Competitors

comScore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Software Failure Risk Guidance

?

for comScore

Overall Risk Meter

Low Medium High

Top Failure Risks for comScore

Comscore, Inc News

Comscore and FreeWheel Forge Next-Gen Partnership - comScore

Comscore and FreeWheel have formed a partnership to develop next-generation solutions.

25/08/2024 - source

Daily Research News Online no. 37133 - Comscore and Basis Integrate to Help CTV Measurement

In the US, media automation and programmatic advertising solutions provider Basis Technologies has announced a partnership with Comscore, ...

21/08/2024 - source

Horizon Media Taps Comscore as Preferred Contextual Intelligence... - comScore

Horizon Media selects Comscore as its preferred partner for contextual intelligence services.

13/08/2024 - source

Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO