Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Comscore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Comscore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
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Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Comscore works with different mediums / channels such as Mobile.

Comscore's features include Feedback Surveys, Recording, Personalization, etc. and Comscore support capabilities include AI Powered, Chat Support, Email Support, etc. also Comscore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Measures impact of online advertising Measures impact of online video ads Measures impact of website...." Peer review by Agency

Peer review evidence (same sources as the product rating summary)

"...Whether they are browsing the web on desktops, watching the new episode of The Walking Dead on tablets, or checking Instagram on their phones, it is important for advertisers to be able to reach their audiences anytime and anywhere...." Best Digital Advertising Platforms 2018
"...That devaluation has made Comscore an attractive acquisition target, and in recent weeks at least one company has inquired about acquiring Comscore, though Comscore s board is said to not have engaged in any acquisition talks. ..." A Rentrak takeover : Inside the fallout from Comscore s executive shakeup
"...Of the publishers that Comscore tracks, they have seen growth between 40%-160% over the last year. ..." Shifting engagement trends, hyper-local reporting, audio growth in South Asia

Comscore, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Comscore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Comscore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comscore Customer wins, Customer success stories, Case studies

Why is Comscore the best choice for Engagement Management?

How does Comscore facilitate Sending & Publishing Communications?

What solutions does Comscore provide for Public Relations?

How can Comscore enhance your Media Planning process?

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

Comscore signs 15+ local measurement clients

Comscore has secured over 15 new local measurement clients, expanding its reach in media planning and evaluation.

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Comscore and Santikos Entertainment Announce Five-Year Circuit... - Comscore, Inc. - comScore

Comscore has entered a five-year agreement with Santikos Entertainment to deploy its Cinema ACE and Enterprise Web solutions across all Santikos locations. This expansion follows Santikos' acquisitio...n of VSS - Southern Theatres, which previously utilized these Comscore technologies. The rollout aims to enhance theatre management and streamline operations, reinforcing the partnership between the two companies.

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Comscores Cross-Platform Content Measurement to Service ESPN, ...

Comscore announced that ESPN will use its Cross-Platform Content Measurement (CCM) to gain insights into audience engagement across linear TV, streaming, digital, and social platforms. This collabora...tion aims to enhance ESPN's understanding of its total audience reach and programming impact, aiding in content strategy and advertising communication.

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A global alcoholic beverage brand - Food & Beverages - Food & Beverages

Comscore Campaign Ratings helped a global alcoholic beverage brand ensure LDA compliance for digital ads. The brand used CCR to monitor campaign reach and frequency in real time. CCR reporting confir...med that all publisher partners met the 85% in-target LDA standard. NBC delivered 90.55% of impressions to A21+ audiences, while YouTube delivered 89.92%. Real-time data allowed the brand to optimize campaigns and meet regulatory requirements.

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A home & garden product manufacturer - Consumer Goods - Consumer Goods

Comscore’s Consumer Journey solution helped a home & garden product manufacturer analyze how shoppers use Google and retailer site search before buying online. The client studied keyword data and con...sumer paths to purchase. They used advanced analytics to track research duration and touchpoints. Insights from the study let the client optimize spending on retailer promotions. This saved millions in paid search advertising.

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All Media Design Group - Marketing And Advertising - Marketing and Advertising

All Media Design Group used Comscore’s impressions-based buying to improve campaign speed and accuracy. The agency faced challenges with fragmented TV viewing and outdated rating points. Comscore’s s...olution provided detailed audience metrics and stable measurement from over 75 million TVs. This enabled more cost-effective media planning and eliminated zero cell issues. The result was faster, more accurate, and efficient campaigns for their clients.

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Frequently Asked Questions(FAQ)

for Comscore

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

What are Comscore alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Comscore.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
lightning

Peers used Comscore for advertisement and engagement management

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Software Failure Risk Guidance

?

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Partnership

Comscore renews measurement agreements with local TV broadcasters

Comscore has renewed and expanded its measurement agreements with major local TV broadcasters, including Sinclair and E. W. Scripps, to enhance cross-platform audience tracking across linear TV, connected TV, and digital platforms. This expansion reflects the increasing demand for precise local measurement tools to support national advertising campaigns, as broadcasters seek comprehensive insights into audience behavior across multiple screens.

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Financial

Comscore Reports Fourth Quarter and Full Year 2025 Results

Comscore reported its financial results for Q4 and the full year 2025, highlighting a revenue of $357.5 million, a slight increase from 2024. The company achieved double-digit growth in its cross-platform and local TV business lines. Despite a net loss of $10 million, Comscore improved its financial position through a recapitalization transaction, eliminating significant dividend burdens and aligning stockholder interests.

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Financial

ComScore, Inc. Reports Earnings Results for the Fourth Quarter Ended ...

Comscore, Inc. reported its earnings results for Q4 and the full year ending December 31, 2025. The company recorded Q4 sales of USD 93.47 million, slightly down from USD 94.94 million the previous year, with a net income of USD 3.03 million. For the full year, sales were USD 357.47 million, with a reduced net loss of USD 10 million compared to USD 60.25 million in the prior year.

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Partnership

Comscore and Yahoo DSP work together on political ad measurement

Comscore has partnered with Yahoo DSP to enhance political ad measurement across connected TV (CTV) using Proximic Political Audiences. This collaboration aims to align CTV targeting with linear TV exposure, optimizing political campaign advertising ahead of the US mid-term elections.

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Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

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Financials

IPO