comScore: Use-Cases, Insights and Reviews | 2025 Cuspera

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Comscore is the trusted currency for planning, transacting ...

AI Powered

comScore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using comScore.

Other use cases:

Public Relations
Media Planning
Digital Marketing
Channel Marketing
Forecasting
Social Media Analytics
Content Management

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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using comScore.

Other priorities:

Improve ROI
Launch New Products
Establish Thought Leadership
Acquire Customers
Enhance Customer Relationships
Improve Brand Engagement
Increase Sales & Revenue
Build Brand Awareness
Improve Digital And Social Presence
Improve Efficiency
Improve Visibility
Manage Risk
Scale Best Practices

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comScore Use-Cases and Business Priorities: Customer Satisfaction Data

comScore works with different mediums / channels such as Mobile.

comScore's features include Feedback Surveys, Recording, Personalization, etc. and comScore support capabilities include AI Powered, Chat Support, Email Support, etc. also comScore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Understand and all audiences and advertising everywhere...." Peer review by josbely r, vendedor

comScore, Datami, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for comScore

Top Industries

Marketing and Advertising
Media Production
Internet

Popular in

Mid Market
Large Enterprise
Enterprise

comScore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comprehensive Insights on comScore Use Cases

What benefits does comScore offer for Advertisement?

Comscore helps companies understand their online advertising efforts. It provides data about visitor trends, competitor advertising, and audience demographics. Comscore also helps companies build advertising campaigns that reach specific consumers. However, Comscore is limited in its ability to track programmatic traffic.

"...We use comScore to gain insights on what is happening in display advertising...." Peer review by Natalie M., Marketing and Advertising

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How can comScore enhance your Engagement Management process?

Comscore Engagement Management helps businesses understand user behavior and engagement across various platforms, including mobile apps, websites, and connected television. This data enables businesses to optimize their content and advertising strategies for greater user engagement. However, Comscore's insights are limited to user behavior and do not include information on the reasons behind their choices.

"...This recent Comscore mobile research looked at how U.S. audiences engage with mobile music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify and Google Play Music, discussed how their audiences vary across mobile web and app, and examined time spent by consumers including a look at the difference between free and paid users and their tolerance for advertising. ..." Comscore Shows Top Music Apps Account for Almost All Time Spent with Music on Mobile

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How efficiently Does comScore manage your Sending & Publishing Communications?

Comscore offers communication capabilities for media companies, advertisers, and publishers. The platform helps businesses track user demographics, viewability, and reach for marketing campaigns. Comscore is limited in that not all publishers are available within its system.

"...This means that publishers now have a choice to use the TCF, or use our specifically adapted javascript tags for the collection of consent signal for syndicated measurement services. ..." The Benefits of Implementing the Transparency & Consent Framework v2.0

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What makes comScore ideal for Public Relations?

Comscore uses public relations to share information with the public. The company releases reports and data about consumer trends. Public relations helps increase awareness and understanding of Comscore’s work.

"...PR NEWSWIRE - Sep 5 - Comscore has released its 2019 Online Dating in the UK report, which reveals insights into the behaviours of online daters in the UK. ..." Comscore: Majority of UK Online Dating Users Are not Digital Natives

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How does comScore facilitate Media Planning?

43+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well comScore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
InQuest Marketing Marketing and Advertising	Marketing and Advertising	CASE STUDY InQuest Marketing Achieved Over 40% In Cost Savings And Improved Efficiency In Media Buying. Read More
Knorr Retail	Retail	CASE STUDY Knorr "An annual broadcast budget increase from 2.45% to 12.25%."; Read More
A soft drink client Retail	Retail	CASE STUDY A soft drink client Client identify lift across multiple KPIs and leverages results to optimize their campaign in real time. Read More

Frequently Asked Questions(FAQ)

for comScore

What is comScore used for?

comScore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of comScore?

Feedback surveys, Recording and Personalization are some of the top features of comScore.

Who uses comScore?

comScore is used by Marketing And Advertising, Media Production and Internet among other industries.

Where is comScore located?

comScore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .

Peers used comScore for advertisement and engagement management

comScore Competitors

comScore
vs
Datami

comScore Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.81/5 ★ Read Reviews (13)
Analytics	4.94/5 ★ Read Reviews (135)
Custom Reports	3.69/5 ★ Read Reviews (230)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.81/5 ★ Read Reviews (13)
Analytics	4.94/5 ★ Read Reviews (135)
Custom Reports	3.69/5 ★ Read Reviews (230)

comScore Integrations

comScore integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.39/5 ★

Read Reviews (164)

Data Export

3.38/5 ★

Read Reviews (41)

Few API Integrations for comScore

Software Failure Risk Guidance

for comScore

Overall Risk Meter

Low Medium High

Top Failure Risks for comScore

Comscore, Inc News

Comscore and FreeWheel Forge Next-Gen Partnership - comScore

Comscore and FreeWheel have formed a partnership to develop next-generation solutions.

25/08/2024 - source

Daily Research News Online no. 37133 - Comscore and Basis Integrate to Help CTV Measurement

In the US, media automation and programmatic advertising solutions provider Basis Technologies has announced a partnership with Comscore, ...

21/08/2024 - source

Horizon Media Taps Comscore as Preferred Contextual Intelligence... - comScore

Horizon Media selects Comscore as its preferred partner for contextual intelligence services.

13/08/2024 - source

Comscore, Inc Feeds

comScore ( SCOR ) Projected to Post Earnings on Tuesday

comScore is expected to release its quarterly earnings before the market opens on March 4th, with analysts predicting earnings of $0.36 per share and revenue of $91.66 million. The stock recently traded at $6.52, with a market capitalization of $31.89 million.

24/02/2025 - source

Comscore Appoints Industry Change - Maker Frank Friedman to

Comscore appoints Frank Friedman as Chief Data and Analytics Officer to lead measurement transformation, focusing on data governance and tailored measurement strategies.

21/01/2025 - source

Comscore Appoints Industry Change - Maker Frank Friedman to Lead Next Era of Measurement Transformation | Taiwan News

Comscore appointed Frank Friedman as Chief Data and Analytics Officer to lead measurement transformation and develop tailored measurement strategies.

21/01/2025 - source

Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Financials

IPO

comScore: Use-Cases, Insights and Reviews | 2025 Cuspera

Comscore is the trusted currency for planning, transacting ...

Failure Risk for comScore ?

comScore Overview

Use Cases

Business Priorities

comScore Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on comScore Use Cases

What benefits does comScore offer for Advertisement?

How can comScore enhance your Engagement Management process?

How efficiently Does comScore manage your Sending & Publishing Communications?

What makes comScore ideal for Public Relations?

How does comScore facilitate Media Planning?

43+ more Business Use Cases

Case Studies

CASE STUDY InQuest Marketing

CASE STUDY Knorr

CASE STUDY A soft drink client

Frequently Asked Questions(FAQ)

What is comScore used for?

What are the top features of comScore?

Who uses comScore?

Where is comScore located?

Peers used comScore for advertisement and engagement management

comScore Competitors

comScore Features

comScore Integrations

Upwork

Zoho Subscriptions

Disqus

Qualtrics

Owler

Software Failure Risk Guidance

Comscore, Inc News

Comscore and FreeWheel Forge Next-Gen Partnership - comScore

Daily Research News Online no. 37133 - Comscore and Basis Integrate to Help CTV Measurement

Horizon Media Taps Comscore as Preferred Contextual Intelligence... - comScore

Comscore, Inc Feeds

comScore ( SCOR ) Projected to Post Earnings on Tuesday

Comscore Appoints Industry Change - Maker Frank Friedman to

Comscore Appoints Industry Change - Maker Frank Friedman to Lead Next Era of Measurement Transformation | Taiwan News

Comscore, Inc Profile

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