comScore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using comScore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using comScore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
See all business priorities See less business priorities

comScore Use-Cases and Business Priorities: Customer Satisfaction Data

comScore works with different mediums / channels such as Mobile,

comScore's features include Feedback Surveys, Recording, Personalization, etc.

Reviews

"...When we first started talking to our agencies and publishers about viewability, it was a difficult conversation to have...." Peer review by Heather Dumford, Global Marketing Director, ConAgra Foods

comScore, Datami, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for comScore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

comScore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comprehensive Insights on comScore Use Cases

How does comScore facilitate Engagement Management?

How does comScore address your Sending & Publishing Communications Challenges?

How can comScore optimize your Public Relations Workflow?

How does comScore address your Media Planning Challenges?

43+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well comScore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
comScore case study

Beats by Dre
Manufacturing
Manufacturing
CASE STUDY Beats by Dre

Increased Brand Engagement By 1.7 Million Interactions On Social Media.

Read More
comScore case study

A multi-national pharmaceutical
Pharmaceuticals
Pharmaceuticals
CASE STUDY A multi-national pharmaceutical

The client was able to identify specific publisher partners that reached high-income households most effectively and adjusted the campaign buy to optimize in-target exposure.

Read More
comScore case study

A global automaker
Automotive
Automotive
CASE STUDY A global automaker

Reached over 40% of the primary advanced audience target where other publishers fell short.

Read More

Frequently Asked Questions(FAQ)

for comScore

What is comScore used for?

comScore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of comScore?

Feedback surveys, Recording and Personalization are some of the top features of comScore.

Who uses comScore?

comScore is used by Marketing And Advertising, Media Production and Internet among other industries.

Where is comScore located?

comScore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
lightning

Peers used comScore for advertisement and engagement management

comScore Competitors

comScore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Software Failure Risk Guidance

?

for comScore

Overall Risk Meter

Low Medium High

Top Failure Risks for comScore

Comscore News

Daily Research News Online no. 37133 - Comscore and Basis Integrate to Help CTV Measurement

In the US, media automation and programmatic advertising solutions provider Basis Technologies has announced a partnership with Comscore, ...

21/08/2024 - source

Comscore and Comcast Advertising Extend Partnership - Daily Research News Online

Comscore has extended its partnership with Comcast's Advertising division, to make the latter's cross-platform Signal Authentication solution ...

02/08/2024 - source

Comscore agrees Kochava partnership | News - Research Live

Media evaluation business Comscore has partnered with omnichannel attribution and measurement company Kochava on a media measurement tool for ...

23/06/2024 - source

Comscore Profile

Company Name

Comscore

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO