Critical Mention Overview

Critical Mention provides a best-in-class media monitoring tool with real-time alerts. It measures earned media across TV, radio, news, podcasts, print, and social.

Use Cases

Customers recommend Public Relations, Social Media Management, Communication Management, as the business use cases that they have been most satisfied with while using Critical Mention.

Other use cases:

  • Content Management
  • Lead Analytics
  • Engagement Management
  • Helpdesk Management
  • Lead Tracking
  • Workflow Management
  • Contract Management
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Critical Mention.

Other priorities:

  • Build Brand Awareness
  • Improve ROI
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Launch New Products
  • Scale Best Practices
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Critical Mention Use-Cases and Business Priorities: Customer Satisfaction Data

Critical Mention works with different mediums / channels such as Mass Media. Social Media. and Video.

Critical Mention's features include Alerts: Popups & Notifications, Live Monitoring, Dashboard, etc. and Critical Mention support capabilities include Chat Support, Email Support, Phone Support, etc. also Critical Mention analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Even in an age of DVR, it's nearly impossible for a PR professional to capture all of a client's broadcast mentions...." Peer review by Jess M, Account Supervisor, Marketing and Advertising

Peer review evidence (same sources as the product rating summary)

"...Platforms like Business Wire, Cision, Critical Mention, Constant Contact, etc. are all examples of the type of technology we ve needed in PR to give us more hours in the day to think more high-strategy, build meaningful relationships with media, nurture the existing relationships we have with our clients, and grow the culture and processes of our internal teams...." How Technology Is Changing How We Treat Public Relations
"...This is something that I've needed for a while with my social media management position...." Peer review by Marie Petro
"...Also helpful in showing clients how much has been published about them in their recent products/events/spokespersons...." Peer review by User

Critical Mention, Determ, CoverageBook, Muck Rack, PressPage, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Critical Mention

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Hospital & Health Care

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Critical Mention is popular in Marketing And Advertising, Non-Profit Organization Management, and Hospital & Health Care and is widely used by Small Business, Enterprise, and Mid Market.

Critical Mention Customer wins, Customer success stories, Case studies

How can Critical Mention enhance your Public Relations process?

What solutions does Critical Mention provide for Social Media Management?

What benefits does Critical Mention offer for Communication Management?

How does Critical Mention facilitate Content Management?

20 buyers and buying teams have used Cuspera to assess how well Critical Mention solved their Public Relations needs. Cuspera uses 1176 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

 

Allied Universal - Security - Very Large

Irvine, USA

Allied Universal used Critical Mention to improve crisis response. Before, they learned about crises from clients and had slow overseas monitoring. With Critical Mention, they get real-time alerts an...d full media coverage. Now, they can notify leadership before clients call. The team manages multiple crises at once and shares news quickly. This helped them move from reactive to proactive crisis management.

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Dysart Unified School District - Education - Large

Phoenix, USA

Critical Mention helped Dysart Unified School District monitor media for 25,000+ students across 24 sites. The district needed fast, real-time media intelligence to manage its reputation. With Critic...al Mention, they can now correct misinformation in as little as 30 minutes. The platform runs with little management, letting the team respond quickly to issues. This improved communication efficiency and crisis response time.

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Zion & Zion - Marketing And Advertising - Small

Tempe, USA

Zion & Zion needed to prove the value of their creative PR campaigns. They chose Critical Mention to track media placements and generate daily news reports. The platform lets them capture TV and radi...o segments for clients. They use it to create KPI reports that show campaign results. This helps them validate their work and support client growth. The agency values Critical Mention for its coverage and strong customer service.

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Wichita State University - Education - Large

Wichita, USA

Critical Mention helped Wichita State University combine TV and online media monitoring into one platform. Before, staff spent a lot of time using different tools for each type of media. Now, daily m...edia reports for university leaders take just 5-10 minutes. The platform’s one-click sharing makes updates fast and easy. WSU values the quick support and clear pricing from Critical Mention.

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BOND Theatrical - Entertainment - Small

New York, USA

Critical Mention helped BOND Theatrical deliver press clips to clients right after they aired. The platform let BOND capture, edit, and share broadcast and online clips in real time. BOND used analyt...ics to show the monetary value of earned media to producers. Staff could send full client reports by 11 AM daily. This speed and proof built trust with Broadway clients.

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A tour booking and marketing agency - Marketing And Advertising

Critical Mention helps a tour booking and marketing agency improve its earned media. The agency uses media monitoring tools to track news and social media. This helps them see their brand mentions. T...hey can respond quickly to media coverage. The agency gets better results from their marketing efforts.

Read more →

Critical Mention Email Campaigns

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Critical Mention

What is Critical Mention?

Critical Mention is a media monitoring and earned media measurement platform for broadcast, online news, print and social media. It offers solutions to find and share TV and radio content, associated metadata and historical archives.

Critical Mention offers to search media and help in instant sharing of video clips, enabling clients to track current and archived television and radio and associated text easily, as well as on-line news, on-line editorial content, blogs, and social media. It allows users to search global TV, radio, and online news, watch video, edit and share coverage, receive real-time alerts, build reports, analyze coverage, gain insights through social listening, and integrate broadcast data into business apps, all at the speed of live media coverage.

Critical Mention’s key features include broadcast monitoring, online news tracking and social media monitoring. It provides analysis to create reports through custom templates, graphs and charts and visualize coverage on density maps and word clouds. It integrates with media monitoring platforms for managing TV stations for various languages.

What is Critical Mention used for?

Critical Mention is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Public Relations, Social Media Management and Communication Management .

What are the top features of Critical Mention?

Alerts: popups & Notifications, Live monitoring and Dashboard are some of the top features of Critical Mention.

Who uses Critical Mention?

Critical Mention is used by Marketing And Advertising, Non-Profit Organization Management and Hospital & Health Care among other industries.

What are Critical Mention alternatives?

Determ, CoverageBook, Muck Rack and PressPage are popular alternatives for Critical Mention.

Where is Critical Mention located?

Critical Mention is headquartered at 521 5th Avenue, 16th Floor, New York, NY 10175, US.
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Peers used Critical Mention for public relations and social media management

Critical Mention Competitors

Critical Mention Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.85/5 ★

Read Reviews (99)
Custom Reports

4.61/5 ★

Read Reviews (187)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.85/5 ★

Read Reviews (99)
Custom Reports

4.61/5 ★

Read Reviews (187)

Software Failure Risk Guidance

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for Critical Mention

Overall Risk Meter

Low Medium High

Top Failure Risks for Critical Mention

Critical Mention Profile

Company Name

Critical Mention

Company Website

https://www.criticalmention.com/

HQ Location

521 5th Avenue, 16th Floor, New York, NY 10175, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE