iCapture: Use-Cases, Insights and Reviews | 2024 Cuspera

iCapture is a trade show marketing tool that captures, qualifies, and segments leads, enabling instant download into leading CRM systems. It provides real-time lead information, allowing immediate follow-up with attendees and reducing the need for manual data entry. The tool's widespread use is limited by license fees.

The tool offers an easy-to-use interface with extensive customization options that appeal to users with varying levels of technological expertise. It facilitates efficient lead capture and follow-up processes, including automated email sequences, that streamline event marketing efforts and improve return on investment. However, implementation and follow-up training can be delayed due to personnel turnover.

The software facilitates lead capture at events, simplifying the process by standardizing questionnaires and eliminating the need for pen and paper. It integrates with other platforms, enabling data synchronization and seamless CRM integration. A limitation of the software is its inability to integrate with lead capture systems at certain larger events.

iCapture streamlines lead capture and qualification, automating processes and improving lead follow-up. The platform enables faster and more targeted engagement with leads, increasing lead quantity and quality. iCapture provides standardized data and powerful visibility, allowing companies to optimize trade show performance.

iCapture streamlines lead generation by transforming mobile devices into lead capture tools. The platform automatically syncs captured leads with customer relationship management or marketing automation systems. iCapture empowers sales teams to generate more leads and close deals more effectively.