Marsello Overview

Marsello empowers omnichannel retailers to seamlessly integrate customer loyalty programs across both in-store and online platforms. By connecting with your existing POS and eCommerce applications, Marsello enables businesses to launch and monitor loyalty initiatives effectively. The software facilitates a unified loyalty experience, allowing customers to earn and redeem points effortlessly across all sales channels. This integration supports targeted marketing efforts, driving consistent sales growth. Users benefit from in-depth data insights, enhancing customer engagement strategies. Marsello's approach is well-received by merchants, who appreciate its simplicity and effectiveness in fostering customer investment in loyalty programs.

Use Cases

Customers recommend Loyalty Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Marsello.

Other use cases:

  • Lifetime Value Management
  • Customer Feedback Management
  • Sending & Publishing Communications
  • Redemption Management
  • Segmentation And Targeting
  • Referral Management
  • Generation Of New Leads
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Business Priorities

Enhance Customer Relationships and Improve ROI are the most popular business priorities that customers and associates have achieved using Marsello.

Other priorities:

  • Increase Sales & Revenue
  • Acquire Customers
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve Brand Engagement
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Consistency
  • Improve Digital And Social Presence
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Marsello Use-Cases and Business Priorities: Customer Satisfaction Data

Marsello works with different mediums / channels such as Offline. Point Of Sale. E-Mail etc.

Marsello's features include Rewards, Gamification, Micro Customer Segmenting, etc. and Marsello support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Marsello analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Grow repeat business in-store and online with a powerful and flexible loyalty program...." Peer review

Marsello, Preferred Patron, BHN Rewards, Tapmango, TrueLoyal (formerly Zinrelo and TINT), etc., all belong to a category of solutions that help Customer Loyalty Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Marsello offers omnichannel loyalty and marketing tools to get customers shopping. Features include loyalty programs, email, SMS, and automation in one platform.

Popular Business Setting

for Marsello

Top Industries

  • Apparel & Fashion
  • Information Technology and Services

Popular in

  • Small Business

Marsello is popular in Apparel & Fashion, and Information Technology And Services, and is widely used by Small Business,

Marsello Customer wins, Customer success stories, Case studies

How does Marsello facilitate Loyalty Management?

What benefits does Marsello offer for Engagement Management?

How does Marsello address your Campaign Management Challenges?

What benefits does Marsello offer for Lifetime Value Management?

How can Marsello optimize your Customer Feedback Management Workflow?

96 buyers and buying teams have used Cuspera to assess how well Marsello solved their Customer Loyalty Management needs. Cuspera uses 1158 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Loyalty Management needs.

Brandini Toffee - Food & Beverages

Marsello helped Brandini Toffee grow fast. They doubled revenue in 8 months after starting with Marsello. From 2019 to 2023, revenue nearly tripled. Over 51% of their online sales now come from loyal..., returning customers. Their loyalty program works in-store and online. They gained over 30,000 loyalty members and see steady growth each month.

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Carolina Lifestyle - Apparel & Fashion

Marsello helped Carolina Lifestyle launch a loyalty program that drove a 131x ROI. The program generated over $1.6 million AUD and achieved a 100% engagement rate among members. Customers earned 13.1... million loyalty points and redeemed rewards at a 93% rate. The average customer lifetime value reached $716.94, with one-third of customers returning within two months. Carolina Lifestyle used Marsello's omnichannel retention marketing and email campaigns to boost loyalty and repeat sales.

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Merrell NZ - Apparel & Fashion

Marsello helped Merrell NZ boost their omnichannel marketing. They switched from MailChimp to Marsello for email, automation, loyalty, and SMS. In 15 months, Merrell NZ saw a 969x return on investmen...t. Their loyalty program grew a VIP list to 123 members in one month. Email campaigns had a 7.4% click-to-conversion rate and 28% open rate. Pop-up forms on their site reached a 25% sign-up rate.

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Bakers Delight - Hospitality

Marsello helped Bakers Delight New Zealand rebuild their loyalty program after acquiring the master franchise in 2022. The team used Marsello to connect in-store and online sales data, run email camp...aigns, and automate marketing. Since implementation, Bakers Delight NZ saw nearly 8x database growth and 95% of their marketing database now participate in the loyalty program. Email open rates average 56%. The loyalty program drives consistent growth and helps set measurable business goals.

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MiVape - Vape & Cbd

Marsello helped MiVape overcome strict marketing rules in the vape industry. MiVape used Marsello's loyalty program and Shopify integration to build direct customer relationships. Over 90% of custome...rs now identify at the point of sale, growing their database fast. MiVape earned a 4.8 to 5.0 Google rating with over 1,000 reviews. Their points-matching referral campaign boosted word-of-mouth and customer retention.

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Scotty’s Makeup & Beauty - Consumer Services

Marsello helped Scotty’s Makeup & Beauty double their sales in two years. The business used Marsello’s marketing automation and loyalty tools to recover abandoned carts and drive repeat purchases. Em...ail campaigns generated 63% of all marketing-attributed revenue, and a welcome email brought in 16% of marketing revenue. The loyalty program expanded their customer base and increased engagement both online and in-store. Scotty’s Makeup & Beauty tracked campaign impact across eCommerce and physical locations.

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Frequently Asked Questions(FAQ)

for Marsello

What is Marsello?

Marsello is a Retention Marketing software that enables targeted marketing to increase customer retention and sales with a combination of data-driven automation, email, SMS, and loyalty programs. It is built for Retail and eCommerce businesses and integrates with Point-of-Sale and eCommerce platforms. It can be used in businesses of all sizes.

Marsello features include Email automation, Loyalty program, Email campaigns, SMS Campaigns, Forms, Feedback collection, Reports and Behaviour based customer Segments.

The Email automation feature includes pre-designed email flows with optimal automation settings that can be customized. The Loyalty program feature enables automatic rewards for loyalty points awarded for spend, referrals, product reviews, social media engagement and more. Email or SMS campaigns feature provides pre-built templates or drag and drop email builder for email creation, and enables personalizing with product recommendations and merge tags.

What is Marsello used for?

Marsello is a Customer Loyalty Management Software mainly used by its customers to Enhance Customer Relationships and Improve ROI by Loyalty Management, Engagement Management and Campaign Management .

What are the top features of Marsello?

Rewards, Gamification and Micro customer segmenting are some of the top features of Marsello.

Who uses Marsello?

Marsello is used by Apparel & Fashion, Information Technology And Services among other industries.

What are Marsello alternatives?

Preferred Patron, BHN Rewards, Tapmango and TrueLoyal (Formerly Zinrelo And TINT) are popular alternatives for Marsello.

Where is Marsello located?

Marsello is headquartered at 4 Bond Street Wellington Wellington, Wellington 6011, NZ.
lightning

Peers used Marsello for loyalty management and engagement management

Marsello Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5 ★

Read Reviews (6)
Analytics

4.78/5 ★

Read Reviews (18)
Custom Reports

4.64/5 ★

Read Reviews (110)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5 ★

Read Reviews (6)
Analytics

4.78/5 ★

Read Reviews (18)
Custom Reports

4.64/5 ★

Read Reviews (110)

Marsello Integrations

Marsello integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.47/5 ★

Read Reviews (30)
Data Export

4.00/5 ★

Read Reviews (13)

Ecwid

4.64 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Klaviyo

4.66 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

BigCommerce

4.46 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Marsello

Overall Risk Meter

Low Medium High

Top Failure Risks for Marsello

Marsello Limited News

Product

Marsello Releases Its First Loyalty Pulse Check

Marsello launched its first Loyalty Pulse Check, an annual survey analyzing trends and challenges in customer loyalty programs for small and medium businesses. The report highlights the importance of loyalty strategies amid rising operational costs, with over 90% of respondents valuing loyalty initiatives. Insights from the survey will guide Marsellos product development and reinforce its leadership in loyalty software.

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Marsello Limited Profile

Company Name

Marsello Limited

Company Website

https://www.marsello.com/

HQ Location

4 Bond Street Wellington Wellington, Wellington 6011, NZ

Employees

11-50

Social

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Financials

SEED