The software enables data-based decisions through performance insights, and increases brand growth by using the data and insights to tweak marketing strategies. It also provides the monetary value of each influencer relationship through its Influencer Report, that helps in deciding on the right people for the brand. The LikeShop feature enables converting engaged audiences into customers by directing them to landing pages that provide the check-out process for product purchase and payment.

Other features include Spirit Galleries that hold photos and images for use in websites and marketing ad campaigns, facility to leverage UGC for driving organic traffic and conversions, and dashboards and reports providing insights from marketing channels.

It provides publishing & scheduling of social media content, auto post content, social media inbox, social media engagement, monitoring & listening to social media feeds, social media analytics report and dashboard, Pocket & Sniply integration and built-in Visual Marketing tools.

It features social media management in one platform, publishing & scheduling posts, CRM of all social accounts, auto post with smart queues, auto detect and publish new content from any connected RSS feed, monitor keywords & hashtags, suggest relevant content from web, auto track and analyze key metrics, discover & engage with influencers, media library management, team collaboration and analytics reporting of your social media content.

Khoros Marketing users can plan and manage multiple social campaigns in real-time by consolidating channels and content to connect with audiences. Teams have access to in-app chat and shared, global calendars, enabling all collaborators to be informed and involved during the campaign planning process. Content categorization enables filtering and routing using content tags, themes, and permissions so previous and active campaigns can be easily searched and located.

Khoros Marketing features include social marketing, performance metrics, configurable dashboards, intelligent insights, real-time and historical social listening data, and more. Khoros Marketing intelligence provides insights to help identify audiences, content, and markets in order to generate informed messages for timely delivery in the most effective locations. With real-time analytics, users can assess audience demographics, relevant influencers, social media trends, and top performing content so campaigns can be adjusted to respond to market changes and remain relevant and appealing.

Woobox is mobile friendly, supports dedicated campaign URL or can be embedded in pop-ups, and social media channels. The software supports unlimited marketing campaigns, enables business branding and customization of templates for campaign landing pages and integrates with other tools used by businesses.

Woobox provides a winner picker tool that enables random picks for contests, automated email for contest winners, and coupon notifications. It also supports creation of quick quiz contests for getting audience feedback and insights, and enables campaign optimization in the long run using the data and sentiment analysis collected from previous campaigns.

A Lately Dashboard is a collection of core marketing tools that serve as command-central for the company, brand or project you’re marketing and its associated website URL. Each URL gets a separate Dashboard. The post-auto-generator is designed to repurpose blogs, press releases, newsletters, whitepapers, and other evergreen content into multiple, unique social media posts. It supports connect to an unlimited number of social media networks (including Facebook, Twitter, Instagram, LinkedIn, and the rest) via a single login. Thus, user can see all their varied social media world in one dashboard. This feature allows to schedule social media posts in bulk. Lately automatically transcribes video and audio posts. Further, it can even auto-generate social media posts from the transcribed files.

Lately can identify and tag campaigns with names and descriptions. Lately automatically organizes and stores all their important keywords including taglines, team bios, elevator pitches, and hashtags. It supports a content library to automatically store and organize all the content the teams create for easy reference and reuse.

FMG Suite helps to be connected to the customers through emails, social media, websites, print brochures, and promoted events.

FMG Suite features include automatically deliver relevant, timely information to the right contacts, using the right channels, simple event promotions, smart analytics tools, and much more.

Piwik PRO helps to measure, analyze, and improve the user experience at each step of the customer’s relationship with the organization. It also ensures data privacy and security along the way.

Some of the features of Piwik Pro include tracking customer behavior across the websites, mobile apps, digital products, and post-login areas, optimize products, and customer experience at every stage of the user lifecycle and better understand how employees use SharePoint portal to enhance communication and internal processes.