ResponseTap: Use-Cases, Insights and Reviews | 2026 Cuspera

I-COM is a digital agency that uses ResponseTap for their clients. They use ResponseTap to understand call data in detail. The tool helps them report back to clients on marketing spend. Team members ...say it gives them quality, accurate data. It also helps them see which campaigns and keywords work best. This lets them improve their clients' campaigns.
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Mount Sinai Medical Center wanted to know which marketing campaigns brought in new patients. They used ResponseTap’s Call Intelligence to track which ads and channels led to phone calls and conversio...ns. This helped them focus their budget on the best channels. Over two years, they used call data to improve both online and offline campaigns. As a result, they saw 1193% more calls from SEO, a 1073% increase in leads, and a 200% increase in PPC conversions.
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Virgin Money wanted to know which marketing channels made people call them. They used ResponseTap to add dynamic phone numbers to their online mortgage pages and other marketing channels. This let th...em track each customer's journey and see which campaigns worked best. Their cost per call improved to top quartile efficiency. The marketing team can now adjust campaigns based on real data and manage call center resources better.
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Go Ape wanted to improve how they convert corporate bookings over the phone. They could not track the customer journey or give the best service without call intelligence. They used ResponseTap to tra...ck calls and see the full customer journey from website to booking. Calls now go straight to the right team, and agents can give better help. Conversion rates have gone up. Go Ape can now make better marketing decisions and target locations more effectively.
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Shelter wanted to expand their charity shops to accept large furniture donations. They needed a way to track which marketing campaigns led to phone calls and donations. Shelter used ResponseTap to tr...ack calls from their PPC ads and offline marketing. This helped them see which ads and keywords worked best. They can now measure ROI and optimize their campaigns. Shelter found the data reliable and easy to use.
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James Villa Holidays had trouble tracking what drove calls to their contact center. They could not see which marketing campaigns led to phone sales. In 2017, they started using ResponseTap for call t...racking. Now, they can track marketing performance across all channels. They have tracked £6 million in phone call revenue since using ResponseTap. The system also works with their other tools, like Adobe Analytics.
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