SAP CPQ Overview

SAP CPQ offers optimized pricing for complex configurations and accelerates sales through seamless CRM or ERP integration. Key benefits include AI-driven insights, speed in quote generation, and unified quote-to-cash functionality.

Use Cases

Customers recommend Proposal & Quote Management, Contract Management, Engagement Management, as the business use cases that they have been most satisfied with while using SAP CPQ.

Other use cases:

  • Workflow Management
  • Products & Pricelist Management
  • Helpdesk Management
  • Account Management
  • Revenue Cycle Management
  • Forecasting
  • Customer Feedback Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP CPQ.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Improve Internal Communications
  • Improve ROI
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

SAP CPQ Use-Cases and Business Priorities: Customer Satisfaction Data

SAP CPQ works with different mediums / channels such as Mobile. Offline. Mobile App etc.

SAP CPQ's features include Recording, Calculator, Templates, etc. and SAP CPQ support capabilities include Phone Support, Chat Support, AI Powered, etc. also SAP CPQ analytics capabilities include Analytics, and Custom Reports.

Reviews

"Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, reven...ue, and billings." - Kathryn Butterfuss

Peer review evidence (same sources as the product rating summary)

"...CPQ is highly configurable, and we are able to generate proposals that use the format our marketing department likes to see for our branding to be consistent...." Peer review by Peter F, IT Project Manager, Telecommunications
"...As a solution in the SAP Sales Cloud portfolio, SAP CPQ integrates with the SAP Commerce solution, the SAP ERP application, and lead-to-cash software from SAP, including the SAP Contract Lifecycle Management application, the SAP Commissions solution, and e-learning and sales enablement functionality. ..." Why Configure-Price-Quote systems need to stop being focused on the sales floor
"...Engage customers and drive revenue with a unified data model via integration with SAP Sales Cloud, SAP Commerce Cloud, and SAP Service Cloud. ..." Configure Price Quote Solutions

SAP CPQ, Competera, Dealhub, Conga CPQ, ResponsiBid, etc., all belong to a category of solutions that help CPQ. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP CPQ

Top Industries

  • Computer Software
  • Telecommunications
  • Computer & Network Security

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

SAP CPQ is popular in Computer Software, Telecommunications, and Computer & Network Security and is widely used by Enterprise, Mid Market, and Large Enterprise.

SAP CPQ Customer wins, Customer success stories, Case studies

Why is SAP CPQ the best choice for Proposal & Quote Management?

What benefits does SAP CPQ offer for Engagement Management?

How can SAP CPQ enhance your Workflow Management process?

What benefits does SAP CPQ offer for Products & Pricelist Management?

31 buyers and buying teams have used Cuspera to assess how well SAP CPQ solved their CPQ needs. Cuspera uses 744 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CPQ needs.

CUSTOMERS TESTIMONIALS
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, revenue, and billings. Testimonial By Kathryn Butterfuss
SAP CPQ testimonial

Dr. Christian Cuske

CEO

In Mind Cloud

Our manufacturing customers are moving to extensive prod-uct customization using highly flexible mass production. This trend affects production, but it must also be facilitated by sales. Digitally transforming sales is a key enabler of Industry 4.0. Testimonial By Dr. Christian Cuske
SAP CPQ testimonial

Dhaval Bhardwaj

Senior Vice President, Product Engineering

In Mind Cloud

We built a solution on SAP Cloud Platform that unites front-end sales and CPQ and is deeply integrated with extended and core SAP systems. We are empowering manufacturers to master sales, regardless of product complexity or cost structure. Testimonial By Dhaval Bhardwaj
CUSTOMERS TESTIMONIALS
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, revenue, and billings. Testimonial By Kathryn Butterfuss
SAP CPQ testimonial

Dr. Christian Cuske

CEO

In Mind Cloud

Our manufacturing customers are moving to extensive prod-uct customization using highly flexible mass production. This trend affects production, but it must also be facilitated by sales. Digitally transforming sales is a key enabler of Industry 4.0. Testimonial By Dr. Christian Cuske
SAP CPQ testimonial

Dhaval Bhardwaj

Senior Vice President, Product Engineering

In Mind Cloud

We built a solution on SAP Cloud Platform that unites front-end sales and CPQ and is deeply integrated with extended and core SAP systems. We are empowering manufacturers to master sales, regardless of product complexity or cost structure. Testimonial By Dhaval Bhardwaj
 

DyFlex - Managed Service Providers - Medium

DyFlex continues path of growth with SAP opportunities

Perth, Australia

DyFlex, a managed service provider, is expanding its workforce and capabilities to meet increased demand for SAP cloud solutions. The company is transitioning businesses from SAP's legacy systems to ...the cloud, with a focus on the mid-market and startup sectors. DyFlex has strengthened its capabilities by acquiring Bluetree Solutions, enhancing its offerings in SAP Public Cloud and data platforms like Google Cloud and Snowflake.

Read on →
 

NTT DATA - Technology Services - Very Large

SAP Brings SAP SuccessFactors and Joule to NTT DATA’s Global People and Culture Transformation

Tokyo, Japan

NTT DATA has selected SAP SuccessFactors and SAP Business Data Cloud, integrated with SAP's AI orchestrator Joule, to enhance its global HR transformation. The deployment will unify HR data and proce...sses, improving decision-making and workforce planning. This collaboration builds on a long-standing partnership between SAP and NTT DATA, showcasing AI's role in redefining employee experiences.

Read on →
 

NTT DATA - Technology Services - Very Large

NTT DATA awarded Golden Certificate by SAP as Global Operations Partner

Tokyo, Japan

SAP awarded NTT DATA a Golden Certificate as a Global Operations Partner, recognizing its expertise in SAP operations, including new certifications in SAP Security and Business AI. This highlights NT...T DATA's ability to deliver intelligent, secure SAP operations, supporting AI-driven innovation.

Read on →
 

TMR Queensland Government - Government Administration - Large

Brisbane, Australia

TMR Queensland Government used SAP Business Technology Platform and SAP AI Core to optimize road asset management. The ADVICE solution automated scenario analysis, reducing statewide cycle times from... 11 hours to 4 hours. TMR reinvested at least 2% of its annual pavement budget, about $9.5M, into high-priority maintenance. Data quality checks and reporting times improved, cutting setup from up to 7 days to just 1 day. The platform enabled 80% faster results delivery and 10x more precise investment decisions.

 

PwC - Professional Services - Very Large

Frankfurt, Germany

PwC used SAP's AI Foundation and Joule Studio to improve efficiency in handling international VAT for clients. The AI-powered tool made VAT processing 60% more efficient for a pharmaceutical client. ...PwC also saw faster access to information, reducing wait times from days to seconds. The solution freed up staff to focus on complex cases instead of routine tasks. 100% of PwC member firms responded positively to the AI rollout.

 

National Hockey League (NHL) - Entertainment - Large

New York, USA

SAP HANA Cloud and SAP Business Technology Platform help the NHL process 30GB of puck and player tracking data per game. Over 100 million fans visit NHL.com/stats each year for real-time analytics. T...he SAP-NHL Front Office App supports all 32 clubs with roster, salary cap, and contract management. SAP solutions also power sustainability efforts, enabling the NHL to track and reduce its environmental impact. NHL teams use SAP apps for in-game tactical decisions and playoff planning.

Demystifying the SAP CPQ Process | SAP |

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Frequently Asked Questions (FAQ)

What buyers ask before choosing SAP CPQ

What is SAP CPQ?

SAP CPQ is a Configure Price Quote software which can provide quotes for complex product configurations and offer optimized pricing solutions. It can be deployed on the cloud and is also accessible through any channel on any platform.

SAP CPQ is AI driven enabling automated, error free quotes helping sales reps to access through channels of their choice, enabling speed in generating large and complex proposals and supporting customer and channel specific pricing. It also enables cross and up-selling while protecting margins.

SAP CPQ key benefits include speed in complex quote generation, business insights without requiring technical expertise through embedded AI recommendations, self-learning sales price optimization processes, and streamlining of business processes with unified quote-to-cash functionality.

What is SAP CPQ used for?

SAP CPQ is a CPQ Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Proposal & Quote Management, Contract Management and Engagement Management .

What are the top features of SAP CPQ?

Recording, Calculator and Templates are some of the top features of SAP CPQ.

Who uses SAP CPQ?

SAP CPQ is used by Computer Software, Telecommunications and Computer & Network Security among other industries.

What are SAP CPQ alternatives?

Competera, Dealhub, Conga CPQ and ResponsiBid are popular alternatives for SAP CPQ.

Where is SAP CPQ located?

SAP CPQ is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.
lightning

Peers used SAP CPQ for proposal & quote management and contract management

SAP CPQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.23/5

Read Reviews (5)
Analytics

4.58/5

Read Reviews (26)
Custom Reports

3.59/5

Read Reviews (36)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.23/5

Read Reviews (5)
Analytics

4.58/5

Read Reviews (26)
Custom Reports

3.59/5

Read Reviews (36)

Software Failure Risk Guidance

?

for SAP CPQ

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP CPQ

SAP SE News

Product

UTA Pay certified for SAP Cloud Integration

United TranzActions (UTA) announced that UTA Pay is now certified for integration with SAP Cloud solutions, specifically through the SAP Digital Payments add-on. This integration allows SAP customers to access UTA's payment processing capabilities, including credit card and ACH acceptance, while enhancing payment workflow visibility and reducing PCI compliance exposure.

Partnership

SK, AX-SAP Deepen AI-Native Enterprise Partnership | DBR

SK AX and SAP have signed a Memorandum of Understanding to jointly develop AI-native enterprise solutions. The collaboration focuses on integrating AI into ERP systems and other corporate operations, leveraging SAP's Autonomous Suite and Business AI products. SK AX plans to list its AXgenticWire ERP Suite on SAP's AI Agent Hub marketplace, aiming to enhance ERP implementation and operational quality globally.

Partnership

Insi Achieves SAP PartnerEdge Sell Status in the United States and Canada, Advancing North American Growth Strategy

Insi has achieved SAP PartnerEdge Sell status in the United States and Canada, allowing it to sell SAP Cloud ERP solutions directly. This accreditation enhances Insi's role from an implementation partner to a full commercial partner, supporting North America's significant SAP renewal cycle.

Product

SAP, Coupa and RapidRatings Lead Supplier Data Platforms

SAP Business Network leads Procurement Magazine's Top 10 Supplier Data Platforms, highlighting its role in global procurement and supply chain collaboration. The platform supports over 6 million suppliers, facilitating $6.5 trillion in annual commerce. It offers compliance support across 41 countries, enabling efficient invoice workflows and data protection.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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