SAP CPQ Overview

SAP CPQ offers optimized pricing for complex configurations and accelerates sales through seamless CRM or ERP integration. Key benefits include AI-driven insights, speed in quote generation, and unified quote-to-cash functionality.

Use Cases

Customers recommend Proposal & Quote Management, Contract Management, Engagement Management, as the business use cases that they have been most satisfied with while using SAP CPQ.

Other use cases:

  • Workflow Management
  • Products & Pricelist Management
  • Helpdesk Management
  • Account Management
  • Revenue Cycle Management
  • Forecasting
  • Customer Feedback Management
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP CPQ.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Improve Internal Communications
  • Improve ROI
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

SAP CPQ Use-Cases and Business Priorities: Customer Satisfaction Data

SAP CPQ works with different mediums / channels such as Mobile. Offline. Mobile App etc.

SAP CPQ's features include Recording, Calculator, Templates, etc. and SAP CPQ support capabilities include Phone Support, Chat Support, AI Powered, etc. also SAP CPQ analytics capabilities include Analytics, and Custom Reports.

Reviews

"Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, reven...ue, and billings." - Kathryn Butterfuss

SAP CPQ, Competera, Dealhub, Conga CPQ, ResponsiBid, etc., all belong to a category of solutions that help CPQ. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP CPQ

Top Industries

  • Computer Software
  • Telecommunications
  • Computer & Network Security

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

SAP CPQ is popular in Computer Software, Telecommunications, and Computer & Network Security and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on SAP CPQ Use Cases

How can SAP CPQ optimize your Proposal & Quote Management Workflow?

Why is SAP CPQ the best choice for Engagement Management?

What benefits does SAP CPQ offer for Workflow Management?

How does SAP CPQ address your Products & Pricelist Management Challenges?

21+ more Business Use Cases

31 buyers and buying teams have used Cuspera to assess how well SAP CPQ solved their CPQ needs. Cuspera uses 744 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CPQ needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, revenue, and billings. Testimonial By Kathryn Butterfuss
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

With SAP CPQ integrated with SAP S/4HANA, there’s no waiting around for material master data to be refreshed. As soon as new product data is added to our ERP, our sales team has access to it for quotes. Testimonial By Kathryn Butterfuss
SAP CPQ testimonial

Dhaval Bhardwaj

Senior Vice President, Product Engineering

In Mind Cloud

We built a solution on SAP Cloud Platform that unites front-end sales and CPQ and is deeply integrated with extended and core SAP systems. We are empowering manufacturers to master sales, regardless of product complexity or cost structure. Testimonial By Dhaval Bhardwaj
CUSTOMERS TESTIMONIALS
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, revenue, and billings. Testimonial By Kathryn Butterfuss
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

With SAP CPQ integrated with SAP S/4HANA, there’s no waiting around for material master data to be refreshed. As soon as new product data is added to our ERP, our sales team has access to it for quotes. Testimonial By Kathryn Butterfuss
SAP CPQ testimonial

Dhaval Bhardwaj

Senior Vice President, Product Engineering

In Mind Cloud

We built a solution on SAP Cloud Platform that unites front-end sales and CPQ and is deeply integrated with extended and core SAP systems. We are empowering manufacturers to master sales, regardless of product complexity or cost structure. Testimonial By Dhaval Bhardwaj

Case Studies

Entertainment

CASE STUDY Cirque du Soleil

SAP S/4HANA Cloud, RISE with SAP, SAP SuccessFactors, and SAP Concur helped Cirque du Soleil modernize its global operations. The company needed to reduce manual recordkeeping and improve expense and... travel management for over 4,000 employees. SAP solutions enabled digital workflows, real-time data, and automation, cutting workload in half and reducing cost objects per tour by almost 80%. Cirque du Soleil now enjoys greater operational efficiency, transparent spend management, and improved employee engagement.

Entertainment

CASE STUDY Sharks Sports & Entertainment (SSE)

SAP Business Technology Platform helped Sharks Sports & Entertainment connect data from many sources. SSE used SAP Datasphere to centralize vendor data and cut venue reporting time by 12 hours. Emplo...yee onboarding time dropped by 33%. SAP Customer Data Platform and Emarsys let SSE send fans personalized emails and manage customer data. SAP SuccessFactors made HR tasks easier and improved payroll and compliance. SSE now has better insights, faster operations, and a stronger fan experience.

Sports

CASE STUDY FC Bayern

SAP SuccessFactors helped FC Bayern move HR to the cloud. The club replaced manual HR tasks with digital tools. Over 1,000 employees now use improved HR processes. SAP Sports One tracks player health... and helps with scouting. SAP Customer Checkout and Emarsys make fan experiences better. FC Bayern consolidated 52 systems to use fan data for personalized marketing. 50,000 transactions are processed on matchdays at Allianz Arena.

Entertainment

CASE STUDY Coldplay

SAP worked with Coldplay to create the Music of the Spheres World Tour app. Coldplay wanted to make their world tour more sustainable. The app helps fans see the carbon impact of their travel and cho...ose greener options. Over 1 million people in more than 150 countries have downloaded the app since March 2022. The app has a 4.8 out of 5 rating. Coldplay uses SAP technology to track and reduce tour emissions and engage fans in sustainability.

Sports

CASE STUDY NHL (National Hockey League)

SAP HANA Cloud and SAP Business Technology Platform help the NHL collect and analyze real-time and historical hockey data. The NHL wanted to improve team performance, fan engagement, and sustainabili...ty. SAP solutions process 30 gigabytes of puck and player tracking data per game and power NHL.com/stats, which gets over 100 million visits. Teams use the SAP-NHL Coaching Insights app for in-game decisions. SAP also supports the NHL's sustainability goals with cloud-based reporting for all 32 clubs.

Hospital & Health Care

CASE STUDY Siemens Healthineers

SAP is a key part of Siemens Healthineers' plan to drive innovation in healthcare. Siemens Healthineers uses SAP to support breakthroughs in global healthcare. The company focuses on sustainable prog...ress with IT and digital solutions. SAP helps Siemens Healthineers improve healthcare delivery and efficiency. The partnership aims to transform healthcare with advanced technology.

Video

Demystifying the SAP CPQ Process | SAP |

Video Thumbnail

Frequently Asked Questions(FAQ)

for SAP CPQ

What is SAP CPQ?

SAP CPQ is a Configure Price Quote software which can provide quotes for complex product configurations and offer optimized pricing solutions. It can be deployed on the cloud and is also accessible through any channel on any platform.

SAP CPQ is AI driven enabling automated, error free quotes helping sales reps to access through channels of their choice, enabling speed in generating large and complex proposals and supporting customer and channel specific pricing. It also enables cross and up-selling while protecting margins.

SAP CPQ key benefits include speed in complex quote generation, business insights without requiring technical expertise through embedded AI recommendations, self-learning sales price optimization processes, and streamlining of business processes with unified quote-to-cash functionality.

What is SAP CPQ used for?

SAP CPQ is a CPQ Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Proposal & Quote Management, Contract Management and Engagement Management .

What are the top features of SAP CPQ?

Recording, Calculator and Templates are some of the top features of SAP CPQ.

Who uses SAP CPQ?

SAP CPQ is used by Computer Software, Telecommunications and Computer & Network Security among other industries.

What are SAP CPQ alternatives?

Competera, Dealhub, Conga CPQ and ResponsiBid are popular alternatives for SAP CPQ.

Where is SAP CPQ located?

SAP CPQ is headquartered at 3999 West Chester Pike, Newtown Square, PA 19073, USA.
lightning

Peers used SAP CPQ for proposal & quote management and contract management

SAP CPQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (5)
Analytics

4.58/5 ★

Read Reviews (26)
Custom Reports

3.59/5 ★

Read Reviews (36)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (5)
Analytics

4.58/5 ★

Read Reviews (26)
Custom Reports

3.59/5 ★

Read Reviews (36)

Software Failure Risk Guidance

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for SAP CPQ

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP CPQ

SAP SE News

M&A

SAP's Strategic Acquisition of SmartRecruiters: A Catalyst for HCM Dominance and AI ...

SAP has acquired SmartRecruiters to enhance its Human Capital Management (HCM) suite with AI-driven talent acquisition tools. This strategic move aims to close SAP's talent acquisition gap and position it strongly in the AI-driven HR market, projected to grow significantly. The integration of SmartRecruiters' SaaS model is expected to boost SAP's cloud revenue and provide a competitive edge against rivals like Workday and Oracle.

Customer

Kawan Lama Group Strengthens Operational Efficiency and Scalability with RISE with SAP

Kawan Lama Group, an Indonesian conglomerate, is enhancing operational efficiency and scalability by implementing RISE with SAP. This cloud-based ERP platform helps the company streamline processes, centralize data, and support omni-channel growth. The transformation aims to improve inventory management, supply chain, and customer service, positioning Kawan Lama as a future-ready enterprise.

Company

SAP expands in Slovakia despite IT hiring slowdown - The Slovak Spectator

SAP is expanding its operations in Slovakia, hiring over 45 developers in Bratislava and Koice, despite a regional IT hiring slowdown. The new roles focus on mobile apps and SAP software development, contrasting with SAP's global streamlining efforts.

Product

Auto-Color RAT targets SAP NetWeaver bug in an advanced cyberattack - CSO Online

Attackers exploited a critical SAP NetWeaver vulnerability, CVE-2025-31324, to deploy the Auto-Color RAT, targeting Linux systems. The flaw allows remote code execution, posing significant security risks. SAP has issued patches and advises immediate updates to prevent exploitation. The incident underscores the need for robust SAP system defenses and cross-departmental collaboration in cybersecurity.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

3999 West Chester Pike, Newtown Square, PA 19073, USA

Employees

10001+

Social

Financials

IPO