SAP Sales Cloud Overview

SAP Sales Cloud helps organizations connect with customers and guide them throughout their buying journey, leveraging AI recommendations and intelligent automation to boost sales effectiveness. Its features include connected lead processes, collaboration tools, and real-time analytics.

Use Cases

Customers recommend Forecasting, Engagement Management, Sales Document Management, as the business use cases that they have been most satisfied with while using SAP Sales Cloud.

Other use cases:

  • Coaching
  • Contact List Management
  • Account Management
  • Social Media Analytics
  • Performance Management
  • Lead Analytics
  • Pipeline Management
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Sales Cloud.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Brand Engagement
See all business priorities See less business priorities

SAP Sales Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Sales Cloud's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and SAP Sales Cloud support capabilities include Chat Support, Email Support, AI Powered, etc. also SAP Sales Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"SAP technology is at the heart of our transformation into a truly connected, intelligent enterprise, which has empowered us to become one of the world’s top intralogistics service providers." - Stephan Riemensperger

SAP Sales Cloud, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Sales Cloud

Top Industries

  • Consumer Goods
  • Computer Software
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

SAP Sales Cloud is popular in Consumer Goods, Computer Software, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on SAP Sales Cloud Use Cases

How does SAP Sales Cloud facilitate Forecasting?

What makes SAP Sales Cloud ideal for Engagement Management?

What Are the key features of SAP Sales Cloud for Sales Document Management?

What Are the key features of SAP Sales Cloud for Coaching?

How can SAP Sales Cloud optimize your Contact List Management Workflow?

57+ more Business Use Cases

22 buyers and buying teams have used Cuspera to assess how well SAP Sales Cloud solved their Sales Performance Management needs. Cuspera uses 1144 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Stephan Riemensperger

Head of Business IT

GEBHARDT Group

SAP technology is at the heart of our transformation into a truly connected, intelligent enterprise, which has empowered us to become one of the world’s top intralogistics service providers. Testimonial By Stephan Riemensperger
SAP Sales Cloud testimonial

Stijn Swinkels

Chief New Business Development Officer

Habesha Brewery

Sometimes in life you arrive at a highway that makes you think:I’ve never seen this before.It's such a unique experience when your product becomes the most popular beer among consumers. A properly-functioning CRM system is essential with such enormous growth. Testimonial By Stijn Swinkels
SAP Sales Cloud testimonial

Mark England

Head of Technology Services

Yell Limited

SAP cloud solutions are now so intrinsic to the Yell UK operations that if the system were to fail, the whole business would be affected. Testimonial By Mark England
CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Stephan Riemensperger

Head of Business IT

GEBHARDT Group

SAP technology is at the heart of our transformation into a truly connected, intelligent enterprise, which has empowered us to become one of the world’s top intralogistics service providers. Testimonial By Stephan Riemensperger
SAP Sales Cloud testimonial

Stijn Swinkels

Chief New Business Development Officer

Habesha Brewery

Sometimes in life you arrive at a highway that makes you think:I’ve never seen this before.It's such a unique experience when your product becomes the most popular beer among consumers. A properly-functioning CRM system is essential with such enormous growth. Testimonial By Stijn Swinkels
SAP Sales Cloud testimonial

Mark England

Head of Technology Services

Yell Limited

SAP cloud solutions are now so intrinsic to the Yell UK operations that if the system were to fail, the whole business would be affected. Testimonial By Mark England

Case Studies

CASE STUDY Delta Air Lines

See how Delta Air Lines uses SAP SuccessFactors solutions to create personalized talent experiences for employees.

CASE STUDY Team Liquid

Team Liquid: Mining rich esports data to help players, managers, and teams compete and win

Sports

CASE STUDY FC Bayern

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

CASE STUDY FC Bayern

With the support of millions of passionate fans around the globe, the club shares the ultimate will to win every match. Together, FC Bayern and SAP innovate to shape the clubs’ success and business t...ransformation and to inspire and engage

Retail

CASE STUDY ALDO

ALDO’s core e-commerce landscape lets the retailer offer shoppers the services they want, when they want them.

Manufacturing

CASE STUDY Rheem Australia

Rheem Australia reduced its cost to serve by 41% using SAP Customer Experience solutions, enhancing customer interactions from manufacturing to after-sales support.

Frequently Asked Questions(FAQ)

for SAP Sales Cloud

What is SAP Sales Cloud?

SAP Sales Cloud is a Sales Automation Software that helps organizations connect and guide customers throughout their buying journey. It empowers organizations to leverage insights, drive growth, and build lasting customer relationships. Also, streamlines and automates basic selling processes and enables dealers with insightful suggestions. It helps to increase sales and revenue, improve stakeholder relations, and improve internal communications.

SAP Sales Cloud boosts sales effectiveness with AI recommendations customized to every opportunity and intelligent automation of labor-intensive tasks, such as interaction capture. It connects with clients deliberately and makes every interaction count by managing activities, advancing opportunities, and tracking performance offline and online. It also empowers clients to be trusted advisors and create lasting relationships with a full view of every customer interaction, social insights, and selling guidance.

Some of its features include driving revenue with connected lead, opportunity, and forecast processes, improve sales productivity with collaboration tools, interactive dashboards, and real-time customer analytics, focus sellers on prioritized leads and opportunities with high adoption of intelligent scoring, increase deal velocity and win rates with AI recommendations and activity guides and many more.

What is SAP Sales Cloud used for?

SAP Sales Cloud is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Forecasting, Engagement Management and Sales Document Management .

What are the top features of SAP Sales Cloud?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of SAP Sales Cloud.

Who uses SAP Sales Cloud?

SAP Sales Cloud is used by Consumer Goods, Computer Software and Information Technology And Services among other industries.

What are SAP Sales Cloud alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for SAP Sales Cloud.

Where is SAP Sales Cloud located?

SAP Sales Cloud is headquartered at 3999 West Chester Pike, Newtown Square, PA 19073, USA.
lightning

Peers used SAP Sales Cloud for forecasting and engagement management

SAP Sales Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (27)
Analytics

4.77/5

Read Reviews (124)
Custom Reports

4.27/5

Read Reviews (129)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (27)
Analytics

4.77/5

Read Reviews (124)
Custom Reports

4.27/5

Read Reviews (129)

Software Failure Risk Guidance

?

for SAP Sales Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Sales Cloud

SAP SE News

Partnership

RChilli Launches Application on SAP SuccessFactors Marketplace - StreetInsider

RChilli has launched its application on the SAP SuccessFactors Marketplace, expanding integration options for SAP SuccessFactors users. The new solution enables streamlined resume parsing and data enrichment, enhancing HR processes for enterprises leveraging SAP's cloud-based human capital management platform.

Customer

BIKE24 streamlined its entire process with SAP S/4HANA Public Cloud - Trademagazin

BIKE24, a leading German online cycling retailer, has optimized its operations by implementing SAP S/4HANA Public Cloud. This cloud ERP solution enables BIKE24 to manage 77,000 products from 800 manufacturers efficiently, supporting rapid order fulfillment and scalable business processes for the growing cycling market.

Product

SAP June 2025 Patch Day - 14 Vulnerabilities Patched Across Multiple Products

SAP released its June 2025 Security Patch Day update, fixing 14 vulnerabilities across various enterprise products. The update addresses critical authorization bypass and cross-site scripting flaws, with CVSS scores up to 9.6. SAP urges all customers to apply these patches immediately to secure business-critical systems against potential cyber threats.

Partnership

Alibaba Group and SAP Announce Strategic Partnership to Accelerate AI-Powered Digital ...

Alibaba Group and SAP have formed a strategic partnership to accelerate AI-powered digital transformation for enterprises in China. The collaboration will integrate SAPs business applications with Alibaba Clouds AI and cloud infrastructure, enabling joint solutions for intelligent enterprise operations. This partnership targets digital innovation, data-driven decision-making, and scalable cloud deployments for Chinese businesses.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

3999 West Chester Pike, Newtown Square, PA 19073, USA

Employees

10001+

Social

Financials

IPO