Signal AI: Use-Cases, Insights and Reviews | 2024 Cuspera

How Amnesty International Uses Signal AI to Drive Change

Amnesty International uses Signal AI to analyze global media for insights, helping them advocate for human rights effectively.

‘Come to the table with data’: Insights from Prudential and SAP Communications leaders

The Communications industry, and particularly the role of Communications leaders, has seen a huge transformation in recent years. We’ve gone from a communications world led by intuition and gut feeling to more advanced data-driven decision-making. Reputation management is also pressingly important across the C-suite and key stakeholders. How can today’s Communications leaders better position themselves […]

The post ‘Come to the table with data’: Insights from Prudential and SAP Communications leaders appeared first on Signal AI.

Sentiment Analysis Measured Your Way: Introducing Configurable Sentiment

For Corporate Communications leaders, sentiment analysis has been the key to understanding public perception. But sentiment can be subjective—from company to company, what your internal team decides is ‘positive,’ ‘negative,’ and ‘neutral’ sentiment can be a subjective reporting decision. Now, Signal AI’s new Configurable Sentiment Analysis feature gives communicators the power to choose how to […]

The post Sentiment Analysis Measured Your Way: Introducing Configurable Sentiment appeared first on Signal AI.

Brands Go Quiet this Pride Month, Fearing Rainbow Washing

Every June during Pride Month, the corporate landscape transforms into a kaleidoscope of rainbows and pro-LGBTQIA+ messages. Ideally, it’s an opportunity for corporations to show support for the queer community and advocate for social change. However, it can often come across as “pride-for-profit.â€� Rainbow washing (a.k.a. pinkwashing or rainbow capitalism) is the marketing practice of […]

The post Brands Go Quiet this Pride Month, Fearing Rainbow Washing appeared first on Signal AI.