Varicent Overview

Varicent's suite of sales and revenue performance management solutions empowers businesses to enhance revenue outcomes through strategic data utilization and insightful tools. By leveraging Varicent, organizations can tap into critical insights that drive high sales performance, ultimately maximizing revenue streams. The platform's capabilities are recognized in the industry, as evidenced by its leadership position in The Forrester Wave™ for Sales Performance Management Solutions for Incentive Compensation. Varicent provides a robust framework for creating a predictable growth engine, addressing modern challenges in sales management. This approach not only increases efficiency but also ensures a sustainable growth trajectory for businesses aiming to optimize their sales strategies.

Use Cases

Customers recommend Performance Management, Sales Incentive Management, Sales Commission Management, as the business use cases that they have been most satisfied with while using Varicent.

Other use cases:

  • Forecasting
  • Onboarding
  • Competitive Intelligence
  • Engaging And Following Up
  • Revenue Cycle Management
  • Social Media Analytics
  • Knowledge Management
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Varicent.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
See all business priorities See less business priorities

Varicent Use-Cases and Business Priorities: Customer Satisfaction Data

Varicent works with different mediums / channels such as Phone Calls.

Varicent's features include Calculator, Dashboard, Personalization, etc. and Varicent support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Varicent analytics capabilities include Analytics, and Custom Reports.

Reviews

"We now have one place where our broker partners, can go for reports—which will always match and always be reliable." - Lyndsey Hucko

Varicent, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Varicent provides sales and revenue performance software solutions to drive high performance and maximize revenue. Vital data, insights, and tools are used in Varicent's suite of management solutions.

Popular Business Setting

for Varicent

Top Industries

  • Hospital & Health Care
  • Mechanical or Industrial Engineering
  • Insurance

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Varicent is popular in Hospital & Health Care, Mechanical Or Industrial Engineering, and Insurance and is widely used by Enterprise, Mid Market, and Small Business.

Varicent Customer wins, Customer success stories, Case studies

What makes Varicent ideal for Performance Management?

How does Varicent address your Sales Incentive Management Challenges?

How does Varicent facilitate Sales Commission Management?

How can Varicent enhance your Forecasting process?

How can Varicent optimize your Onboarding Workflow?

11 buyers and buying teams have used Cuspera to assess how well Varicent solved their Sales Performance Management needs. Cuspera uses 944 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

CUSTOMERS TESTIMONIALS
Varicent testimonial

Lyndsey Hucko

Senior Business Development Systems Specialist

Wawanesa Insurance
We now have one place where our broker partners, can go for reports—which will always match and always be reliable. Testimonial By Lyndsey Hucko
Varicent testimonial

Herwig Steinbrugger

Manager, Planning, Steering and Monitoring Department

HEROLD Business Data
It's very visible and clear to see step-by-step how commissions are counted and calculated, so for me this makes Varicent a best-in-class commission system. Testimonial By Herwig Steinbrugger
Varicent testimonial

Sebestyén Melega

Incentive Development and Operation CoE Lead

Magyar Telekom
The improved flexibility of Varicent allowed for a significant reduction in manual efforts and put control in the hands of business users (rather than IT), meaning changes can be made more quickly. Testimonial By Sebestyén Melega
CUSTOMERS TESTIMONIALS
Varicent testimonial

Lyndsey Hucko

Senior Business Development Systems Specialist

Wawanesa Insurance
We now have one place where our broker partners, can go for reports—which will always match and always be reliable. Testimonial By Lyndsey Hucko
Varicent testimonial

Herwig Steinbrugger

Manager, Planning, Steering and Monitoring Department

HEROLD Business Data
It's very visible and clear to see step-by-step how commissions are counted and calculated, so for me this makes Varicent a best-in-class commission system. Testimonial By Herwig Steinbrugger
Varicent testimonial

Sebestyén Melega

Incentive Development and Operation CoE Lead

Magyar Telekom
The improved flexibility of Varicent allowed for a significant reduction in manual efforts and put control in the hands of business users (rather than IT), meaning changes can be made more quickly. Testimonial By Sebestyén Melega

Colt Technologies - Professional Services

Varicent Incentives helped Colt Technologies improve sales performance by making commission payments more visible and easier to control. Colt needed a flexible tool to manage changing incentive progr...ams as the company grew. With Varicent, Colt handled 30% sales team growth without increasing the compensation team size. The solution boosted accountability and made compensation plans more effective. Colt now spends less time on administration and more on strategy and innovation.

Read on →

United Rentals - Construction

Varicent Incentives helped United Rentals automate and streamline their sales compensation process. The company faced challenges with manual calculations and outdated systems after a merger doubled t...heir salesforce. With Varicent, United Rentals reduced their monthly compensation process from one week to just 2 days, saving 60% of the time. Sales reps now have real-time visibility into commissions and performance. The platform supports smarter decisions, better reporting, and motivates sellers to improve results.

Read on →

Holt Renfrew - Retail

Varicent Incentives helped Holt Renfrew support 2,500 payees and improve sales team productivity. The solution gave transparency into transactions, commission payments, and inventory. Holt Renfrew la...unched Varicent Incentives just before COVID-19, enabling them to adapt quickly. The sales team gained the information needed to better serve customers. The company improved visibility into compensation and bonus programs.

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Fiserv - Financial Services

Varicent Incentives helped Fiserv move away from spreadsheets for sales compensation. Fiserv needed to automate and centralize their sales compensation process. Varicent Incentives gave them flexibil...ity, better user experience, and strong reporting tools. Fiserv plans to expand Varicent Incentives to global teams and standardize sales compensation. They look forward to using new features to boost motivation and sales performance.

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Magyar Telekom - Telecommunications

Varicent Incentive Compensation Management helped Magyar Telekom, Hungary’s top ICT provider, replace two complex commission systems. Sellers now track payments daily and resolve disputes faster. Man...ual work dropped, and business users control changes. Data insights are ready in 1-3 days, not 1.5 months. Management uses dashboards for real-time decisions. The sales team is more motivated and efficient.

Read on →

Wawanesa Insurance - Insurance

Varicent Incentives helped Wawanesa Insurance replace their legacy system for broker compensation. The company needed a more efficient and compliant way to manage broker compensation plans. With Vari...cent Incentives, Wawanesa reduced manual administrative processes by 45-60 days through automation. The solution improved reporting, compliance, and broker payment timeliness. Wawanesa and their brokers now have better visibility into performance with easy-to-understand dashboards.

Read on →

Connect Your Path to Revenue | Modernize Your Go-to-Market Strategy

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Frequently Asked Questions(FAQ)

for Varicent

What is Varicent?

Varicent is an industry-leading sales performance management solution that helps businesses of all sizes create smarter plans, identify efficiencies across leaky pipelines and pay sellers accurately and on time. It assists sales organizations to improve performance and drive profitability and enables them to provide solutions to enterprise and mid-market businesses looking to increase sales efficiency and improve effectiveness.

Varicent provides a single, integrated platform to manage the end-to-end processes of all aspects of sales performance. It enables to plan territories and quotas effectively, improve revenue operations to capture missed pipeline opportunities, and leverage the fastest and most flexible way to pay sellers accurately and on time. Varicent also accelerates the ability to make plan changes and adopt new strategies and enables new insights to outdo previous performance.

Some of its features include resolving inquiries faster, Automatically providing instant answers, Identifying levers to outdo performance, Improving sales forecast accuracy and reliability, Discovering new revenue insights, Managing sales complexity, Maximizing sales territory planning potential and more.

(Varicent has acquired Funnelcake)

What is Varicent used for?

Varicent is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Performance Management, Sales Incentive Management and Sales Commission Management .

What are the top features of Varicent?

Calculator, Dashboard and Personalization are some of the top features of Varicent.

Who uses Varicent?

Varicent is used by Hospital & Health Care, Mechanical Or Industrial Engineering and Insurance among other industries.

What are Varicent alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for Varicent.

Where is Varicent located?

Varicent is headquartered at 4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8.
lightning

Peers used Varicent for performance management and sales incentive management

Varicent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (16)
Analytics

4.46/5 ★

Read Reviews (118)
Custom Reports

4.45/5 ★

Read Reviews (128)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (16)
Analytics

4.46/5 ★

Read Reviews (118)
Custom Reports

4.45/5 ★

Read Reviews (128)

Software Failure Risk Guidance

?

for Varicent

Overall Risk Meter

Low Medium High

Top Failure Risks for Varicent

Varicent US Opco Corporation News

Executive

Varicent Appoints Dana Therrien to Advance Commercial Transformation and Revenue Performance Leadership - Business Wire

Varicent has appointed Dana Therrien to enhance its commercial transformation and leadership in revenue performance. This executive change aims to strengthen Varicent's strategic direction in the sales and revenue performance software sector.

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Partnership

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next ...

Varicent and ServiceNow have partnered to integrate Varicent's Sales Planning and Incentive Compensation solutions into ServiceNow's Customer Workflows ecosystem. This collaboration aims to provide real-time intelligence and automation for revenue leaders, enabling optimized territories, quotas, and incentive structures. The integrated solution will be available in the ServiceNow Store by Q4 2025.

Read more →
Product

Varicent Uncovers How Internal Barriers Are Costing Revenue Leaders Up to 15% in Growth

Varicent's 2025 Sales Performance Management Market Spotlight report reveals that internal barriers, such as misalignment and evolving compensation strategies, are costing companies up to 15% in revenue growth. The report, based on insights from over 1,400 executives, highlights the need for organizations to address these familiar issues to unlock growth potential. Varicent emphasizes the importance of rethinking internal systems to enhance revenue performance.

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Partnership

Varicent Named a Workday Innovation Partner | National Business | joplinglobe.com

Varicent has been named a Workday Innovation Partner.

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Varicent US Opco Corporation Profile

Company Name

Varicent US Opco Corporation

Company Website

//varicent.com

HQ Location

4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8

Employees

101-250

Financials

SERIES C