Varicent Overview

Varicent's suite of sales and revenue performance management solutions empowers businesses to enhance revenue outcomes through strategic data utilization and insightful tools. By leveraging Varicent, organizations can tap into critical insights that drive high sales performance, ultimately maximizing revenue streams. The platform's capabilities are recognized in the industry, as evidenced by its leadership position in The Forrester Wave™ for Sales Performance Management Solutions for Incentive Compensation. Varicent provides a robust framework for creating a predictable growth engine, addressing modern challenges in sales management. This approach not only increases efficiency but also ensures a sustainable growth trajectory for businesses aiming to optimize their sales strategies.

Use Cases

Customers recommend Performance Management, Sales Incentive Management, Sales Commission Management, as the business use cases that they have been most satisfied with while using Varicent.

Other use cases:

  • Forecasting
  • Onboarding
  • Competitive Intelligence
  • Engaging And Following Up
  • Revenue Cycle Management
  • Social Media Analytics
  • Knowledge Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Varicent.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
See all business priorities See less business priorities

Varicent Use-Cases and Business Priorities: Customer Satisfaction Data

Varicent works with different mediums / channels such as Phone Calls.

Varicent's features include Calculator, Dashboard, Personalization, etc. and Varicent support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Varicent analytics capabilities include Analytics, and Custom Reports.

Reviews

"The Varicent solution frees us up to think about innovative ways to motivate our sales to the next level of performance." - Thierry Casier

Peer review evidence (same sources as the product rating summary)

"...With Varicent Sales Performance Management, Colt simplified development and adjustment of commission plans, and enabled more detailed reporting for sales teams and management. ..." Case Study Colt Technology Services
"...Mischa Bijl Manager, Total Rewards, DSM. ..." Case Study DSM
"...Calculate projected commission earnings based on different scenarios (e.g. what if you were to close three more transactions in the current month or up-sell a specific product to a customer)...." Solutions

Varicent, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Varicent provides sales and revenue performance software solutions to drive high performance and maximize revenue. Vital data, insights, and tools are used in Varicent's suite of management solutions.

Popular Business Setting

for Varicent

Top Industries

  • Hospital & Health Care
  • Mechanical or Industrial Engineering
  • Insurance

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Varicent is popular in Hospital & Health Care, Mechanical Or Industrial Engineering, and Insurance and is widely used by Enterprise, Mid Market, and Small Business.

Varicent Customer wins, Customer success stories, Case studies

How does Varicent address your Performance Management Challenges?

How does Varicent facilitate Sales Incentive Management?

How can Varicent enhance your Sales Commission Management process?

How can Varicent optimize your Forecasting Workflow?

How efficiently Does Varicent manage your Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Varicent solved their Sales Performance Management needs. Cuspera uses 944 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

CUSTOMERS TESTIMONIALS
Varicent testimonial

Thierry Casier

Sales Compensation Director

Colt Technology Services

The Varicent solution frees us up to think about innovative ways to motivate our sales to the next level of performance. Testimonial By Thierry Casier
Varicent testimonial

Peter Griffiths

Director, Worldwide Sales Operations

Tektronix

We anticipate that Varicent will deliver great engagement with our global sales teams as Tektronix continues to grow. Testimonial By Peter Griffiths
Varicent testimonial

Elizabeth Evans

Sales Compensation Manager

United Rentals

Our reps love being able to view their figures in real time. Testimonial By Elizabeth Evans
CUSTOMERS TESTIMONIALS
Varicent testimonial

Thierry Casier

Sales Compensation Director

Colt Technology Services

The Varicent solution frees us up to think about innovative ways to motivate our sales to the next level of performance. Testimonial By Thierry Casier
Varicent testimonial

Peter Griffiths

Director, Worldwide Sales Operations

Tektronix

We anticipate that Varicent will deliver great engagement with our global sales teams as Tektronix continues to grow. Testimonial By Peter Griffiths
Varicent testimonial

Elizabeth Evans

Sales Compensation Manager

United Rentals

Our reps love being able to view their figures in real time. Testimonial By Elizabeth Evans

AG2R La Mondiale - Insurance - Very Large

Paris, France

Varicent helped AG2R La Mondiale unify three commission systems into one cloud platform. The company reduced monthly commission processing time by 15%. Teams gained more autonomy and could update com...mission rules without IT. The number of payroll-related claims dropped by 15%. New products were integrated into commission plans in less than a month. Managers now have clearer reporting and better visibility.

Global commercial insurance leader - Insurance - Very Large

Varicent Incentives helped a global commercial insurance leader cut broker payment delays by 50%. The company replaced manual spreadsheets with a centralized, automated platform. Analysts now spend l...ess time on admin work and more on strategic growth. Real-time broker performance visibility improved sales conversations. Compensation model updates now take one day instead of 40 hours. The new system strengthened broker relationships and boosted field engagement.

AG2R La Mondiale - Insurance - Very Large

Paris, France

Varicent Incentives helped AG2R La Mondiale unify three commission systems into one cloud platform. The company cut monthly commission calculation time by 15%. Pay-related complaints dropped by 15%. ...Business teams gained control to update rules and support new networks. New product launches now integrate into commission plans in under a month. Teams focus more on strategy and less on manual work.

 

Magyar Telekom - Telecommunications - Large

Budapest, Hungary

Varicent Incentives helped Magyar Telekom support over 4,000 payees with daily payment tracking. The new system reduced data insight time from 1.5 months to just 1–3 days. Sellers now see expected pa...yments daily, boosting motivation and performance. Manual work dropped, and business users gained more control over changes. Magyar Telekom improved visibility into every transaction with Varicent.

 

Celonis - Information Technology And Services - Large

Munich, Germany

Celonis used Varicent Incentives to gain real-time visibility into sales compensation. Before, their sales teams could not track earnings or adjust to meet targets. With Varicent, they now see perfor...mance instantly and answer fewer compensation questions. This change reduced admin work and helped sellers focus on growth. Celonis improved decision-making and drove smarter selling with accurate, organized data.

 

Columbia Bank - Banking - Large

Tacoma, USA

Varicent helped Columbia Bank cut incentive compensation support costs by 35%. The bank moved from a rigid, third-party system to an in-house model. Automation reduced manual work and improved report...ing speed. Payees supported per FTE increased by 50%. Audit trails and process lists improved compliance. Sales teams now trust their compensation data and spend less time on inquiries.

Connect Your Path to Revenue | Modernize Your Go-to-Market Strategy

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Varicent

What is Varicent?

Varicent is an industry-leading sales performance management solution that helps businesses of all sizes create smarter plans, identify efficiencies across leaky pipelines and pay sellers accurately and on time. It assists sales organizations to improve performance and drive profitability and enables them to provide solutions to enterprise and mid-market businesses looking to increase sales efficiency and improve effectiveness.

Varicent provides a single, integrated platform to manage the end-to-end processes of all aspects of sales performance. It enables to plan territories and quotas effectively, improve revenue operations to capture missed pipeline opportunities, and leverage the fastest and most flexible way to pay sellers accurately and on time. Varicent also accelerates the ability to make plan changes and adopt new strategies and enables new insights to outdo previous performance.

Some of its features include resolving inquiries faster, Automatically providing instant answers, Identifying levers to outdo performance, Improving sales forecast accuracy and reliability, Discovering new revenue insights, Managing sales complexity, Maximizing sales territory planning potential and more.

(Varicent has acquired Funnelcake)

What is Varicent used for?

Varicent is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Performance Management, Sales Incentive Management and Sales Commission Management .

What are the top features of Varicent?

Calculator, Dashboard and Personalization are some of the top features of Varicent.

Who uses Varicent?

Varicent is used by Hospital & Health Care, Mechanical Or Industrial Engineering and Insurance among other industries.

What are Varicent alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for Varicent.

Where is Varicent located?

Varicent is headquartered at 4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8.
lightning

Peers used Varicent for performance management and sales incentive management

Varicent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.10/5

Read Reviews (16)
Analytics

4.46/5

Read Reviews (118)
Custom Reports

4.45/5

Read Reviews (128)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.10/5

Read Reviews (16)
Analytics

4.46/5

Read Reviews (118)
Custom Reports

4.45/5

Read Reviews (128)

Software Failure Risk Guidance

?

for Varicent

Overall Risk Meter

Low Medium High

Top Failure Risks for Varicent

Varicent US Opco Corporation News

Awards

Varicent Named a Leader in 2026 Gartner Magic Quadrant for Sales ...

Varicent has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management for the eighth consecutive year. This recognition highlights Varicent's strong performance and innovation in AI-powered sales performance management solutions. The platform integrates sales planning, incentives, and seller insights to drive revenue growth and competitive advantage.

Awards

Varicent Named a Leader in the 2026 Gartner® Magic Quadrant™ for Sales Performance Management

Varicent has been named a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management, marking its eighth consecutive recognition. This accolade highlights Varicent's AI-powered platform that integrates sales planning, incentives, and seller insights to drive revenue growth. The recognition underscores the platform's role as a critical system for enhancing revenue performance and maintaining a competitive edge.

Awards

Varicent Named a Leader in the 2026 Gartner® Magic Quadrant™ for Sales Performance Management

Varicent has been named a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management. This marks the eighth consecutive year Varicent has received this recognition, highlighting its AI-powered platform's ability to connect quotas, territories, compensation, capacity, and performance. The accolade underscores Varicent's commitment to enhancing revenue strategies and maintaining a competitive edge.

Executive

Varicent Appoints Doug Robinson to Board of Directors

Varicent has appointed Doug Robinson, former Co-President of Workday, to its Board of Directors. Robinson's extensive experience in enterprise software is expected to support Varicent's innovation and growth strategy in Revenue Performance Management. His appointment aligns with Varicent's ongoing product development and commitment to AI-driven revenue management solutions.

Varicent US Opco Corporation Profile

Company Name

Varicent US Opco Corporation

Company Website

//varicent.com

HQ Location

4711 Yonge St., Suite 300, Toronto, ON Canada M2N 6K8

Employees

101-250

Financials

SERIES C