WooCommerce Overview

WooCommerce adds comprehensive online store features to any WordPress website. Extensive customization options and integrations are provided.

Use Cases

Customers recommend Products & Pricelist Management, Engagement Management, Promotion Management, as the business use cases that they have been most satisfied with while using WooCommerce.

Other use cases:

  • Social Media Management
  • Communication Management
  • Discount Management
  • Content Management
  • Order Management
  • Loyalty Management
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using WooCommerce.

Other priorities:

  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Grow Market Share
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Increase Average Basket Value
  • Improve Internal Communications
  • Improve Navigation
  • Manage Risk
  • Improve Consistency
  • Reduce Bounce
  • Improve Visibility
See all business priorities See less business priorities

WooCommerce Use-Cases and Business Priorities: Customer Satisfaction Data

WooCommerce works with different mediums / channels such as Offline. Point Of Sale. Website etc.

WooCommerce's features include Widgets, Templates, SEO, etc. and WooCommerce support capabilities include Chat Support, Phone Support, Email Support, etc. also WooCommerce analytics capabilities include Analytics, and Custom Reports.

Reviews

"WooCommerce's greatest strength is its extensibility. Theres very little I can't build with WooCommerce. Given enough time and resources WooCommerce can be finely tailored to even your store's most niche feature." - Kathy Darling

Peer review evidence (same sources as the product rating summary)

"...You can list products for sale, and then when purchased, the info gets automatically sent to Printful..." Peer review by Joshua D, Growth Hacker, Information Technology and Services
"...Along with the already robust selection of themes and plugins available for WordPress, WooCommerce adds its own collection of engaging themes and extensions that can help developers of all levels get their e-commerce websites created and published quickly...." Peer review by Stacy T, Online Product Manager
"...The ability of pricing items, providing discounts, creating coupons and charging shipping fee is effortless with WooCommerce...." Ecwid to WooCommerce: Get Your Business into Shape

WooCommerce, ShippingEasy, Shippo, Skubana, ShipStation, etc., all belong to a category of solutions that help E-Commerce Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for WooCommerce

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

WooCommerce is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

WooCommerce Customer wins, Customer success stories, Case studies

What Are the key features of WooCommerce for Products & Pricelist Management?

What Are the key features of WooCommerce for Engagement Management?

What makes WooCommerce ideal for Promotion Management?

How does WooCommerce facilitate Social Media Management?

What solutions does WooCommerce provide for Communication Management?

11 buyers and buying teams have used Cuspera to assess how well WooCommerce solved their E-Commerce Platform needs. Cuspera uses 18537 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Platform needs.

CUSTOMERS TESTIMONIALS
WooCommerce testimonial

Kathy Darling

kathyisawesome.com

WooCommerce's greatest strength is its extensibility. Theres very little I can't build with WooCommerce. Given enough time and resources WooCommerce can be finely tailored to even your store's most niche feature. Testimonial By Kathy Darling
WooCommerce testimonial

Chris Lema

chrislema.com

No other eCommerce platform allows people to start for free and grow their store as their business grows. More importantly, WooCommerce doesn't charge you a portion of your profits as your business grows. Testimonial By Chris Lema
CUSTOMERS TESTIMONIALS
WooCommerce testimonial

Kathy Darling

kathyisawesome.com

WooCommerce's greatest strength is its extensibility. Theres very little I can't build with WooCommerce. Given enough time and resources WooCommerce can be finely tailored to even your store's most niche feature. Testimonial By Kathy Darling
WooCommerce testimonial

Chris Lema

chrislema.com

No other eCommerce platform allows people to start for free and grow their store as their business grows. More importantly, WooCommerce doesn't charge you a portion of your profits as your business grows. Testimonial By Chris Lema
 

Hey Studio - Design - Small

Women at Work: A Podcast for Creatives on a Platform for Creatives – Automattic

Barcelona, Spain

Hey Studio's podcast "Women at Work" chose WordPress.com for its digital platform, highlighting Automattic's role in providing a robust foundation for community building and creative expression. The ...podcast aims to amplify female voices in design and innovation, leveraging WordPress's longevity and ease of use.

Read on →
 

How WordPress Sent a Dog (and a Pop Culture Brand) to the Moon Automattic

Pop Culture Mondays, a site created by Brooke Hammerling, successfully leveraged WordPress's flexibility and AI tools to enhance its design and user experience. The site, which covers digital trends ...and memes, expanded to include a podcast. WordPress's customization capabilities allowed the site to reflect Hammerling's unique perspective, showcasing its adaptability for personalized content creation.

Read on →
 

Katie Seaman - Professional Training & Coaching - Small

Day One helps Katie Seaman, a mindfulness coach, support her well-being and growth. She uses the app daily for journaling and self-reflection. The app lets her process emotions and log important mome...nts. Katie finds it easy to stay present and connected to her values. Day One is a trusted tool in her personal and professional journey.

 

Buckminster Fuller Institute (BFI) - Non Profit Organization Management - Small

New York, USA

BFI used Automattic's Pressable hosting to relaunch its website in 2022. The new WordPress-based site matched BFI's rebranding and improved its online presence. Jetpack CRM helped BFI manage members ...and partners for real-world projects. WooCommerce made it easier for supporters to donate and join as members. BFI saw more partnerships and collaborations thanks to a clearer, more effective website.

 

Kindness.org - Non Profit Organization Management - Small

New York, USA

Kindness.org used WordPress, WooCommerce, and Pressable to build a flexible website. The site lets non-technical staff update content quickly and stay on brand. Automattic created a custom block to s...how the impact of donations. This helped Kindness.org make kindness measurable and actionable. The tools support school programs and workplace assessments.

 

Errorless Service Dogs - Consumer Services - Small

Eckert, USA

Blaze for WordPress helped Errorless Service Dogs, a small business in Colorado, achieve a 7,724% ROI. Dawn Scott spent $6,135 on ads and generated $480,000 in sales. She found Blaze easy to use and ...affordable compared to Google Ads. The platform enabled her to target people seeking service dogs, leading to quality leads. With Blaze, she could focus more on training dogs and less on marketing.

Frequently Asked Questions (FAQ)

What buyers ask before choosing WooCommerce

What is WooCommerce?

WooCommerce is an open-source platform for developers and entrepreneurs to create an online ecommerce platform.

It comes with powerful search and customization capabilities. It also provides ability for product ratings and reviews, product sorting and filtering, built-in blogging and themes.

It is fully open source with a worldwide community. It is built on WordPress and provides REST API with documentation. It also has built-in plugins and comes with WP-CLI to manage stores.

What is WooCommerce used for?

WooCommerce is a E-Commerce Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Products & Pricelist Management, Engagement Management and Promotion Management .

What are the top features of WooCommerce?

Widgets, Templates and SEO are some of the top features of WooCommerce.

Who uses WooCommerce?

WooCommerce is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are WooCommerce alternatives?

ShippingEasy, Shippo, Skubana and ShipStation are popular alternatives for WooCommerce.
lightning

Peers used WooCommerce for products & pricelist management and engagement management

WooCommerce Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.91/5

Read Reviews (4)
Analytics

3.85/5

Read Reviews (260)
Custom Reports

3.36/5

Read Reviews (2234)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.91/5

Read Reviews (4)
Analytics

3.85/5

Read Reviews (260)
Custom Reports

3.36/5

Read Reviews (2234)

Software Failure Risk Guidance

?

for WooCommerce

Overall Risk Meter

Low Medium High

Top Failure Risks for WooCommerce

Automattic Inc. News

Product

Releases: Automattic/harper

Automattic released version 2.9.1 of its Harper software, featuring enhancements such as improved text editing capabilities, new linter features, and various bug fixes. The update includes changes to the web and desktop applications, as well as updates to build tooling and dependencies.

Product

Mesh, Automattic's CRM for everyone, comes to Android

Automattic's CRM, Mesh, is now available on Android, offering features like split-screen and pop-up views, keyboard shortcuts, and real-time sync. The app supports personal and professional network management and is integrated with Automattic's messaging app, Beeper. Mesh's Nexus AI provides network navigation and business-card scanning, emphasizing privacy and subscription-based support.

Product

Automattic's Mesh AI CRM Launches on Android to Organize Your Contacts Smarter

Automattic has launched its AI-powered CRM, Mesh, on Android, expanding from its initial iOS-only availability. Mesh offers features like AI-driven contact organization, natural language search, and smart reminders, aiming to simplify relationship management for freelancers and small business owners. The Android version integrates with Google Contacts and Android's native features, maintaining feature parity with the iOS app.

M&A

WebHosting.com Acquired by WordPress Parent Automattic

Automattic, the parent company of WordPress, has acquired the domain WebHosting.com from AT&T. This strategic move is expected to bolster Automattic's presence in the web hosting space, potentially creating a new brand for WordPress users. The domain was previously underutilized by AT&T and is now registered to Automattic, Inc.

Automattic Inc. Profile

Company Name

Automattic Inc.

Company Website

//automattic.com

Year Founded

2005

HQ Location

Employees

501-1000

Social

Financials

PRIVATE