WooCommerce Overview

WooCommerce adds comprehensive online store features to any WordPress website. Extensive customization options and integrations are provided.

Use Cases

Customers recommend Products & Pricelist Management, Engagement Management, Promotion Management, as the business use cases that they have been most satisfied with while using WooCommerce.

Other use cases:

  • Social Media Management
  • Communication Management
  • Discount Management
  • Content Management
  • Order Management
  • Loyalty Management
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using WooCommerce.

Other priorities:

  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Grow Market Share
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Increase Average Basket Value
  • Improve Internal Communications
  • Improve Navigation
  • Manage Risk
  • Improve Consistency
  • Reduce Bounce
  • Improve Visibility
See all business priorities See less business priorities

WooCommerce Use-Cases and Business Priorities: Customer Satisfaction Data

WooCommerce works with different mediums / channels such as Offline. Point Of Sale. Website etc.

WooCommerce's features include Widgets, Templates, SEO, etc. and WooCommerce support capabilities include Chat Support, Phone Support, Email Support, etc. also WooCommerce analytics capabilities include Analytics, and Custom Reports.

Reviews

"No other eCommerce platform allows people to start for free and grow their store as their business grows. More importantly, WooCommerce doesn't charge you a portion of your profits as your business grows." - Chris Lema

Peer review evidence (same sources as the product rating summary)

"...The ability to customize our product pricing and also create coupon codes to automatically apply discounts by product or entire cart...." Peer review by Lisa L., Management Consulting
"...Our own WooCommerce plugin at Perzonalization enables you to improve your productivity, helps retain customers and fosters brand engagement...." Best WooCommerce Plugins for 2020
"...Smart Coupons allows you to offer your users a coupon with a discount after they complete a purchase...." 8 Tips and WooCommerce Designs for Fashion and Beauty Stores

WooCommerce, ShippingEasy, ShipStation, EZOfficeInventory, Ecwid, etc., all belong to a category of solutions that help E-Commerce Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for WooCommerce

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

WooCommerce is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

WooCommerce Customer wins, Customer success stories, Case studies

How efficiently Does WooCommerce manage your Products & Pricelist Management?

How does WooCommerce facilitate Engagement Management?

Why is WooCommerce the best choice for Promotion Management?

How can WooCommerce enhance your Social Media Management process?

What solutions does WooCommerce provide for Communication Management?

11 buyers and buying teams have used Cuspera to assess how well WooCommerce solved their E-Commerce Platform needs. Cuspera uses 18537 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Platform needs.

CUSTOMERS TESTIMONIALS
WooCommerce testimonial

Chris Lema

chrislema.com
No other eCommerce platform allows people to start for free and grow their store as their business grows. More importantly, WooCommerce doesn't charge you a portion of your profits as your business grows. Testimonial By Chris Lema
WooCommerce testimonial

Kathy Darling

kathyisawesome.com
WooCommerce's greatest strength is its extensibility. Theres very little I can't build with WooCommerce. Given enough time and resources WooCommerce can be finely tailored to even your store's most niche feature. Testimonial By Kathy Darling
CUSTOMERS TESTIMONIALS
WooCommerce testimonial

Chris Lema

chrislema.com
No other eCommerce platform allows people to start for free and grow their store as their business grows. More importantly, WooCommerce doesn't charge you a portion of your profits as your business grows. Testimonial By Chris Lema
WooCommerce testimonial

Kathy Darling

kathyisawesome.com
WooCommerce's greatest strength is its extensibility. Theres very little I can't build with WooCommerce. Given enough time and resources WooCommerce can be finely tailored to even your store's most niche feature. Testimonial By Kathy Darling
 

Buckminster Fuller Institute (BFI) - Non Profit Organization Management - Non-Profit Organization Management

BFI used Automattic's Pressable hosting to relaunch its website in 2022. The new WordPress-based site matched BFI's rebranding and improved its online presence. Jetpack CRM helped BFI manage members ...and partners for real-world projects. WooCommerce made it easier for supporters to donate and join as members. BFI saw more partnerships and collaborations thanks to a clearer, more effective website.

Read on →
 

Katie Seaman - Professional Training & Coaching - Professional Training & Coaching

Day One helps Katie Seaman, a mindfulness coach, support her well-being and growth. She uses the app daily for journaling and self-reflection. The app lets her process emotions and log important mome...nts. Katie finds it easy to stay present and connected to her values. Day One is a trusted tool in her personal and professional journey.

Read on →
 

Kindness.org - Non Profit Organization Management - Non-Profit Organization Management

Kindness.org used WordPress, WooCommerce, and Pressable to build a flexible website. The site lets non-technical staff update content quickly and stay on brand. Automattic created a custom block to s...how the impact of donations. This helped Kindness.org make kindness measurable and actionable. The tools support school programs and workplace assessments.

Read on →
 

Science of People - Education - Education

Sensei LMS helped Science of People deliver online courses on people skills. Vanessa Van Edwards and her team used Sensei LMS to create People School, reaching a global audience. Students praised the... platform, calling it the best online learning experience they’ve had. The team chose Sensei LMS for its control over the student experience. Science of People now offers research-backed courses to help people connect and communicate better.

Read on →
 

Errorless Service Dogs - Consumer Services - Consumer Services

Blaze for WordPress helped Errorless Service Dogs, a small business in Colorado, achieve a 7,724% ROI. Dawn Scott spent $6,135 on ads and generated $480,000 in sales. She found Blaze easy to use and ...affordable compared to Google Ads. The platform enabled her to target people seeking service dogs, leading to quality leads. With Blaze, she could focus more on training dogs and less on marketing.

Read on →
 

Little Sun - Non Profit Organization Management - Non-Profit Organization Management

Little Sun used Automattic's WordPress, Jetpack CRM, WooCommerce, and Pressable to relaunch its websites. The new setup helps their small team manage both nonprofit and social business operations in ...one place. Their portable solar lamp brings clean, affordable light to off-grid communities. The solution supports job creation and economic growth. Little Sun plans to expand to 200 energy hubs in Zambia, supporting the global transition to net zero.

Read on →

Frequently Asked Questions(FAQ)

for WooCommerce

What is WooCommerce?

WooCommerce is an open-source platform for developers and entrepreneurs to create an online ecommerce platform.

It comes with powerful search and customization capabilities. It also provides ability for product ratings and reviews, product sorting and filtering, built-in blogging and themes.

It is fully open source with a worldwide community. It is built on WordPress and provides REST API with documentation. It also has built-in plugins and comes with WP-CLI to manage stores.

What is WooCommerce used for?

WooCommerce is a E-Commerce Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Products & Pricelist Management, Engagement Management and Promotion Management .

What are the top features of WooCommerce?

Widgets, Templates and SEO are some of the top features of WooCommerce.

Who uses WooCommerce?

WooCommerce is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are WooCommerce alternatives?

ShippingEasy, ShipStation, EZOfficeInventory and Ecwid are popular alternatives for WooCommerce.
lightning

Peers used WooCommerce for products & pricelist management and engagement management

WooCommerce Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.91/5 ★

Read Reviews (4)
Analytics

3.85/5 ★

Read Reviews (260)
Custom Reports

3.36/5 ★

Read Reviews (2234)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.91/5 ★

Read Reviews (4)
Analytics

3.85/5 ★

Read Reviews (260)
Custom Reports

3.36/5 ★

Read Reviews (2234)

Software Failure Risk Guidance

?

for WooCommerce

Overall Risk Meter

Low Medium High

Top Failure Risks for WooCommerce

Automattic Inc. News

Product

(Almost) No Downtime MariaDB Upgrades Automattic

Automattic's Systems Operations team is upgrading its database servers to MariaDB 11.8, enhancing performance with faster query execution, online ALTER TABLE queries, and improved server restart times. The upgrade addresses issues like auto-increment resets and charset changes, demonstrating significant infrastructure improvements. Automattic uses HyperDB for WordPress to manage database connections during upgrades.

Read more →
Partnership

Automattic Invests in University of Illinois Chicago Tech Solutions Open Source Fund Automattic

Automattic has partnered with the University of Illinois Chicago to support the UIC Tech Solutions Open Source Fund. This initiative focuses on advancing AI literacy through a workforce-first program called AI Leaders, which integrates WordPress projects. Participants gain WordPress micro-credentials, enhancing job placement opportunities. Automattic aims to grow the WordPress contributor base and establish WordPress as a platform for applied AI work.

Read more →
Executive

Automattic Welcomes Stephen Wolfram as Special Advisor

Automattic has appointed Stephen Wolfram as a Special Advisor. Wolfram, known for his pioneering work in computation as the founder of Wolfram Research and creator of Mathematica, Wolfram|Alpha, and the Wolfram Language, will bring his expertise to Automattic. His previous engagements with Automattic include speaking at their Grand Meetup and participating in advisory roles earlier this year.

Read more →
Company

Automattic CEO Matt Mullenweg says the Tumblr acquisition may be the ...

Automattic CEO Matt Mullenweg described the 2019 acquisition of Tumblr as potentially the company's biggest mistake, citing high operating costs and integration challenges with WordPress. Despite investing over $100 million, Tumblr's revenue struggles persist, leading to operational downsizing. Mullenweg emphasized ongoing efforts to integrate Tumblr into WordPress infrastructure to improve cost efficiency.

Read more →

Automattic Inc. Profile

Company Name

Automattic Inc.

Company Website

//automattic.com

Year Founded

2005

HQ Location

Employees

501-1000

Social

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Financials

PRIVATE