illumin helped MN&Co, a digital marketing agency, improve campaign efficiency for a financial services client. The challenge was... fragmented systems and low Meta campaign CTR at 0.1%. MN&Co used illumin to connect open web and social channels, enabling better targeting and streamlined management. With illumin, the average CTR for social campaigns increased to 0.14%, a 40% improvement. The agency also saw higher conversion rates and more leads for their client.
Betano sports betting in Brazil
- Marketing And Advertising
EZmob used its self-serve ad network to run a pop ad campaign for Betano sports betting in Brazil. The goal was... to drive high-quality traffic and sign-ups for Betano using targeted pop ads. The campaign focused on precise geolocation, device, and connection targeting to reach sports enthusiasts. Detailed tracking macros were set up to monitor performance. The case study explains how EZmob optimized the campaign to meet key performance indicators for sports betting affiliate marketing.
Connexity and Perform[cb] partnered to boost premium traffic and sales for retail clients. They used day... parting, targeting tests, and custom landing pages to improve conversions. The partnership led to double-digit growth in clicks, publisher revenue, sales volume, and conversion rates. Perform[cb] saw a 15% increase in CPC payouts after optimizing for Connexity's COS target. Retailers in swimwear, grocery, fashion, auto parts, and floral saw sales increases from 50% to 400%.
The Advertising Blueprint for Better Selection Decisions in Education
Duolingo
- Education
Duolingo wanted to increase brand awareness in Germany amid competition in the language learning app market. They launched a... six-week Jodel campaign targeting students, using mobile display ads and meme-like videos. The campaign achieved a 0.37% CTR, significantly increasing brand familiarity, especially among young males. The campaign exceeded goals, enhancing Duolingo's perception as a fun and effective language learning app.
Driving ROI and results: Understanding the Impact of Advertising in Design
Bell Media
- Media
Atex ACE is the CMS powering Bell Media's Crave streaming service. Bell Media wanted... to launch a bilingual TV and streaming platform for over 2.5 million subscribers. They partnered with Atex to build an innovative OTT video service. The solution supports English and French content across web, mobile, and smart TVs. This partnership helped Bell Media deliver a top entertainment experience in Canada.
Intentwise Ad Optimizer helped Radwell manage over 3,300 Amazon ad campaigns. Radwell used the... platform's heat map to find peak sales times and set rules to reduce ad spend at night and on weekends. The tool let Radwell set separate bid modifiers for B2B and B2C shoppers in one place. Radwell managed 185,000 active SKUs and scaled both B2B and B2C strategies. The software made campaign management easier and saved time for the team.
The Latest Advertising Deployments delivering value in Media Production
Gridmidia
- Media Production
Project Agora Bidder Adapter helped Gridmidia boost header bidding CPM. Gridmidia wanted to... increase bid density and competition without extra effort. Project Agora integrated their Bidder Adapter into Gridmidia's prebid header bidding stack. This brought 20+ demand sources and did not affect site performance. Gridmidia saw a 14% eCPM increase on network level and up to 78% CPM uplift on individual sites. In 4 months, Bidder Adapter became a top 3 revenue source for Gridmidia.
Chisom Maduonuorah (sports streaming website owner)
- Internet
Adsterra helped a sports streaming website owner earn $1,900 to $2,000 per month. The site focuses... on soccer news and trending topics, driving organic traffic from Arab and European countries. The owner uses banner ads and popunders for monetization. They update content twice daily and provide links to official streaming platforms. Focusing on user experience and SEO brings high engagement and steady earnings.
LiveIntent helped Collage boost customer acquisition outside of walled gardens. Collage used LiveIntent's... advertising and email solutions to reach new customers. The campaign focused on suppressing existing customers and optimizing offers for conversions. Collage achieved a 5.3% click-to-conversion rate and 2,253 conversions. The campaign delivered a 133% return on ad spend and stayed under the CPA goal.
