Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API adoption by partners and customers. Campari also established a DevOps culture and increased cloud infrastructure efficiency. These changes supported faster growth and empowered business partners.
Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API adoption by partners and customers. Campari also established a DevOps culture and increased cloud infrastructure efficiency. These changes supported faster growth and empowered business partners.
Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API adoption by partners and customers. Campari also established a DevOps culture and increased cloud infrastructure efficiency. These changes supported faster growth and empowered business partners.
Listrak helped LAFCO New York launch their Pink Paradise collection with The Colony Hotel. Using Listrak’s marketing platform, LAFCO unified... customer data and ran email, SMS, and MMS campaigns. The launch achieved over a 10% conversion rate. Over seven years, LAFCO grew ecommerce revenue by 182% with advanced personalization and targeted messaging. The brand also grew its subscriber list using a gamified modal for email and SMS capture.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Intelex helped J. G. Boswell Company move from paper-based EHS processes to a digital system. The company automated notifications and...improved incident reporting. Safety and compliance teams now have streamlined workflows. Real-time visibility into ranch operations supports better decisions. High user adoption came from an intuitive interface and strong training. The system allows each department to refine workflows before full rollout.
Acoustic Campaign helped Groupe SEB UK automate email follow-ups, leading to thousands of new opt-ins. The team cut time spent... on weekly promotions by 50%. Over 80% of online direct-to-consumer revenue now comes from CRM powered by Acoustic. Data integration improved targeting and reporting. Groupe SEB UK now makes faster, data-driven decisions and builds stronger customer engagement.
Nashi Argan used Mapp Marketing Cloud to improve customer data collection and segmentation. The brand wanted to deliver fast, personalized... marketing across channels. With Mapp, Nashi Argan aimed to create a more engaging and immediate shopping experience. The solution helps them orchestrate an omnichannel digital customer journey. This supports their goal of higher customer satisfaction and a stronger market position.
Nashi Argan used Mapp Marketing Cloud to improve customer data collection and segmentation. The brand wanted to deliver fast, personalized... marketing across channels. With Mapp, Nashi Argan aimed to create a more engaging and immediate shopping experience. The solution helps them orchestrate an omnichannel digital customer journey. This supports their goal of higher customer satisfaction and a stronger market position.
Klaviyo helped PrettyLitter grow revenue from flows by 44% year-over-year in the first month after adding SMS. The team saved... 15% of their time by consolidating email and SMS marketing into one platform. They launched 23 new flows with SMS components, improving customer engagement. Real-time data syncing and automation made it easier to target and retain subscribers. PrettyLitter used Klaviyo’s segmentation and SMS automations to boost efficiency and retention.
iPresso Marketing Automation helped an FMCG company boost its consumer engagement. The company segmented contacts and used omnichannel campaigns, sending... messages by email, SMS, and web push. Email open rates rose by 28%. Conversion rates increased by 19%. Consumer retention improved by 25%. The company reached people on their preferred channels and saw more purchases.
woom used SAP Engagement Cloud to unify its marketing data and automate omnichannel campaigns. The company connected Shopify data to... gain a full customer view and personalize communications. With two SAP Engagement Cloud tenants, woom supports both EU and US markets, handling multiple languages and regulations. The solution enabled efficient campaign creation, improved targeting, and boosted registration rates with personalized overlays. woom now reaches its global community with automated, relevant messages and plans to expand its digital strategy further.
Scalenut helped Durafast use Generative Engine Optimization (GEO) to boost their online presence. In just three months, Durafast saw an... 817% increase in domain impressions and a 338% rise in clicks. The strategy focused on technical audits, keyword research, and optimizing content for AI search platforms like ChatGPT. Durafast became a cited authority for technical labeling content. The project delivered rapid growth in high-intent B2B traffic and strong AI referral gains.
CORE Kites (Hiss-Tec GmbH & Co. KG)
- Consumer Goods
- Small
Fehmarn, Germany
CORE Kites used Neos CMS to launch a new website with a mobile-first design. The team chose Neos for its... inline editing and custom content types, making site management easy. Editors liked the multi-language support and cloud-based media asset delivery. The site now features 1,150 media assets and supports four languages. Neos helped CORE Kites create a visually rich, easy-to-manage site for their kiteboarding products.
Curaleaf used Lingo to centralize over 32,000 digital assets across 23 brand portals. The platform helped Curaleaf maintain compliance and... brand consistency in 17 states. Lingo enabled local teams to access, modify, and share campaign materials easily. Over 1,500 users downloaded 26,000+ assets in one year. Insights from Lingo helped Curaleaf focus on the most valuable content. Field and sales teams reported improved efficiency and satisfaction.
TransPerfect's GlobalLink helped Trek Bicycles cut its website localization time by 50%. Trek needed to keep its brand strong while... growing in global markets. Manual translation slowed their expansion. GlobalLink automated translation and reduced admin work. Trek now enters new markets faster and keeps its brand message clear in every language. Over half of Trek's revenue now comes from outside the US.
dotCMS helped Jostens move from a legacy CMS to a hybrid headless platform. Jostens can now update content in minutes,... not weeks. The new site supports heavy traffic and mobile users. Jostens added 1,300 new images for a more interactive experience. The marketing team can quickly launch new campaigns and content. dotCMS improved speed to market and made the website match the brand.
Syndigo helped The Good Crisp Company speed up product launches by over 90%. The company used Syndigo’s product experience platform... to keep product content accurate and consistent across many retailers. This led to a 60% increase in sales and over 90% better content accuracy. The Good Crisp Company now updates content faster and keeps its brand strong online. Syndigo made it easy for the team to grow and reach more shoppers.
Coca-Cola Europacific Partners (CCEP)
- Consumer Goods
- Very Large
Uxbridge, UK
NetDocuments helped Coca-Cola Europacific Partners (CCEP) use AI to improve legal operations. CCEP's legal team adopted ndMAX, an AI-powered suite,... to automate contract drafting and invoice review. The team built a custom contract playbook app and an invoice review app in just 30 days. These tools reduced manual work, saved time, and improved contract accuracy. CCEP now plans to expand AI use to more legal tasks, boosting productivity and compliance.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Cosmic helped Eastman Music Company rebuild their online presence for global reach. Eastman needed a fast, secure website to serve... international markets, especially China. Their old platforms were slow and unreliable in key regions. With Cosmic, they launched a static site that loads quickly worldwide. The new site lets them show different products to different markets. Eastman now focuses on their core business while Cosmic powers their digital brand.
Mars used Drupal and Acquia Site Studio to rebuild its global website. The project unified 34 regional sites into one... platform, cutting content types from 14 to 5 and reducing components by 70%. Site performance improved with a 3.5x faster response time and a 93% cache rate. Content authoring time dropped by 25%. Global site visitors rose by 20%, and organic traffic increased by 10%.
Advantage CSP helped Canna Farms improve customer experience by integrating multiple systems into one platform. The unified digital presence enabled... better engagement and easier content management. Administrators used simple tools to manage content and personalize experiences for different audiences. The new platform improved content creation, distribution, and user engagement. Canna Farms streamlined its information architecture and processes with Advantage CSP.
Asmodee used Vision33’s Saltbox integration platform to connect eCommerce with SAP Business One. The company faced challenges with widespread distribution... and needed better supply chain visibility. Saltbox provided agility, flexibility, and an easy-to-use ERP solution. Asmodee integrated financials, order processing, and purchase order processing. The solution allowed for simple eCommerce integration and future flexibility with add-ons.
Consumer Goods examples of Driving Business Value with CRM
Burgess Petcare
- Consumer Goods
- Medium
UK
Gold-Vision CRM helped Burgess Petcare track sales team performance and store audits. The CRM was customized to manage customer data... and audit product placement in stores. Burgess Petcare now uses a single tool for sales, customer management, and reporting. The system integrates with car trackers and admin tools for a full view of sales activities. Plans include expanding to targeted email campaigns and social media management.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Clerici Group used vtenext CRM to digitize and automate its lead management process. Before, all lead procedures were manual and... slow. With vtenext, showroom and website leads are now captured and synced automatically. Integration with their ERP ensures all records are updated in both systems. In six months, they saw faster lead qualification, better data access, and a goal to grow from 1,000 to 20,000 managed leads. Response times improved and information sharing became rapid.
EcosAgile helped MPlus Cosmetics, a Milan-based cosmetics company, manage HR processes. MPlus needed a flexible HR management system with integrated... org chart tools. EcosAgile delivered a modular solution with OrgPlus for easy org chart creation and detailed employee data. Over time, MPlus added modules for health surveillance, safety equipment, and mandatory training management. The solution supported the company's growth and dynamic needs.
Sales port – A Customer Portal for WordPress helped Workrite Ergonomics improve document management for hospitals. The portal made it... easy for customers to view order and tracking details. Hospitals could access documents quickly and communicate with customer service. Real-time updates supported better decision-making. The solution boosted productivity and enriched patient care experiences.
Mars used Drupal and Acquia Site Studio to rebuild its global website. The project unified 34 regional sites into one... platform, cutting content types from 14 to 5 and reducing components by 70%. Site performance improved with a 3.5x faster response time and a 93% cache rate. Content authoring time dropped by 25%. Global site visitors rose by 20%, and organic traffic increased by 10%.
Medik8 faced major issues with a highly customised Odoo ERP system. The unstable platform caused delays in manufacturing, inventory mismatches,... and slow financial operations. Target Integration reimplemented Odoo, focusing on standard features, better integrations, and user training. Shopify order processing jumped from 200 to 2,000 orders per hour. Medik8 now enjoys real-time insights, improved inventory control, and faster finance workflows.
Oatly used quantilope's platform to get fast market research insights. They needed to track brand health and inform marketing activities.... Oatly completed their first research project in under two weeks. The platform helped them set a benchmark for funnel conversions. Oatly wanted quick, reliable data to understand what consumers want from dairy alternatives. quantilope made it possible to get these insights without using an external agency.
Leading eyewear retail manufacturer
- Consumer Goods
- Large
FORM OpX helped a leading eyewear retail manufacturer improve store audits and automate equipment maintenance. The company used the mobile... app to digitize inspections and gain real-time insights into quality and compliance. Automated checklists and workflows reduced audit time and improved accuracy across hundreds of locations. Real-time data enabled quick action on quality issues, boosting customer satisfaction and sales. Asset maintenance automation minimized downtime and cut costs, driving operational efficiency.
Shake Shack used Qualtrics to understand what makes their food craveable and improve products and marketing. With Qualtrics, they linked... customer experience and brand metrics to manage cost pressure and grow revenue. Insights from Qualtrics helped them rename and reposition products, leading to higher sales. Their Hot Ones Chicken Sandwich drove the largest visitation rate from new and lapsed guests. Shake Shack doubled the percent of category units sold for average limited time offers and saw a 30% increase in likelihood to recommend.
Shake Shack used Qualtrics to understand what makes their food craveable and improve products and marketing. With Qualtrics, they linked... customer experience and brand metrics to manage cost pressure and grow revenue. Insights from Qualtrics helped them rename and reposition products, leading to higher sales. Their Hot Ones Chicken Sandwich drove the largest visitation rate from new and lapsed guests. Shake Shack doubled the percent of category units sold for average limited time offers and saw a 30% increase in likelihood to recommend.
Shake Shack used Qualtrics to understand what makes their food craveable and improve products and marketing. With Qualtrics, they linked... customer experience and brand metrics to manage cost pressure and grow revenue. Insights from Qualtrics helped them rename and reposition products, leading to higher sales. Their Hot Ones Chicken Sandwich drove the largest visitation rate from new and lapsed guests. Shake Shack doubled the percent of category units sold for average limited time offers and saw a 30% increase in likelihood to recommend.
Fortune 100 CPG company
- Consumer Goods
- Very Large
Voxpopme helped a Fortune 100 CPG company analyze 447 video survey responses and 11 hours of interviews after a new product launch. Using Voxpopme’s AI-powered... platform, the company reduced research analysis time by 87% and cut project costs by 30%. The platform enabled rapid insight generation, allowing the team to adjust marketing strategies quickly. Actionable insights increased by 144%, improving product development and campaign effectiveness. Automated video summaries made sharing findings across teams easy and fast.
Oriflame uses Questback to gather data and insights from 60 markets. The platform helps Oriflame understand customers better for product... development. Oriflame also uses Questback to support brand awareness and sustainability strategies. The tool lets them respond quickly to different requests and solve specific needs. Questback is one of several survey tools Oriflame uses for strategic decision-making.
Givaudan Active Beauty
- Consumer Goods
- Very Large
Vernier, Switzerland
Givaudan Active Beauty used Attest to understand cultural differences in global markets. They found that Chinese consumers buy more organic... and natural products than expected. This insight helped their customers launch the right products for each region. Attest's platform gave Givaudan fast, reliable data to support sales and product strategy. The research empowered sales teams and made Givaudan a preferred partner for brands worldwide.
Sticker Mule used Canny to centralize customer and internal feedback. Before Canny, feedback was scattered across Slack, email, and phone,... causing missed issues and slow responses. Canny made it easy for users to share and prioritize feedback, improving team communication and customer experience. The tool helped Sticker Mule spot new product opportunities, like holographic stickers, and increased visibility for all teams. Canny saved time in meetings and helped focus on what matters most for business growth.
Luciq helped Grupo Boticário improve mobile app stability and performance. The team used Luciq to track crashes and monitor key... user flows. They fixed a specific app action, making it 60% faster. Luciq’s bug reporting and issue prioritization made the team more efficient. The team now uses data to build trust with business leaders. Luciq supports ongoing mobile success for Grupo Boticário.
Keurig Canada used Alida to build an insight community of 8,000 coffee fans. This helped them save $831,000 in research... costs in just 10 months. The community gave fast feedback, helping Keurig avoid costly mistakes and focus on the best ideas. Keurig shared these insights with retail partners to close deals faster. The platform improved collaboration and helped find new market opportunities.
Bonduelle used Talkwalker to break down data silos between departments. The company shared social media data across product marketing, corporate... communication, risk management, and HR teams. This helped Bonduelle coordinate its brand strategy online and on social channels. Teams made better decisions using shared insights. The case shows how unified data improved collaboration and brand management.
Shiseido Spain used Cool Promo White Label to launch the Shiseido Body Creator campaign. The campaign ran for one month... and offered gift boxes as prizes. Promotion included TV, YouTube, Facebook Ads, and sponsored posts. Participation was simple, requiring only a question to be answered. The result was a high engagement rate and many new fans for the brand.
YT Industries used Walls. io to launch their new mountain bike, JEFFSY, with a social media pre-launch campaign. They created...buzz by encouraging fans to use the hashtag #IHATEJEFFSY and built a microsite featuring a social wall. The campaign included a competition for the most creative photo using the hashtag, with a bike as the prize. The campaign generated strong engagement from fans and positive feedback from the mountain bike media. YT Industries reported the campaign as a huge success, driving interest and participation.
ZOX used X's Shopify integration to boost holiday sales. They connected their X Ads account to Shopify for easy pixel... tracking and accurate conversion data. ZOX enabled AI-powered targeting to reach likely buyers. Their campaign saw a 3.8X increase in return on ad spend and a 62% drop in cost per purchase. The integration made campaign setup and tracking much simpler for ZOX.
Madgicx helped Repcillin, a South African skincare brand, grow from 5 to 100 online sales per month. The brand used... Madgicx tools to target new audiences and optimize Facebook and Google ads. With features like Audience Launcher and Creative Insights, Repcillin achieved a 20x increase in sales and a 2.27 acquisition ROAS. Emma, the co-founder, saved 42 work hours monthly and now focuses fully on growing the business.
Shake Shack used Qualtrics to understand what makes their food craveable and improve products and marketing. With Qualtrics, they linked... customer experience and brand metrics to manage cost pressure and grow revenue. Insights from Qualtrics helped them rename and reposition products, leading to higher sales. Their Hot Ones Chicken Sandwich drove the largest visitation rate from new and lapsed guests. Shake Shack doubled the percent of category units sold for average limited time offers and saw a 30% increase in likelihood to recommend.
Amway used Hootsuite Enterprise to centralize and manage over 200 social media accounts worldwide. The company launched the Amway Social... Cloud, integrating social media management, listening, and risk mitigation. Amway created a global training program for its business owners, leading to 96% active participation after a pilot. Social selling campaigns drove a 500% increase in campaign revenue, reaching $45 million. Amway linked social activity to sales growth using analytics and improved brand protection with compliance tools.
Socialinsider helped Nox Sport replace manual social media reporting. The team now tracks TikTok, YouTube, and Instagram data in one... dashboard. They use competitor benchmarks to prepare for board meetings. Real-time alerts help them spot viral content and adjust strategy fast. Nox Sport eliminated Excel-based workflows and gets instant insights for monthly leadership reviews.
Eczacıbaşı Group, a leading Turkish industrial group, improved its social media communications using Sociality. io. The company switched from a...global software to Sociality.io for easier access to analytics and reporting. Digital marketing teams now track daily and weekly brand metrics quickly. The all-in-one dashboard and 24/7 support are highly valued. Sociality.io helps Eczacıbaşı engage audiences and monitor brand mentions effectively.
Storyclash helps Yepoda find and track influencers who match their brand. Yepoda uses Storyclash to analyze Instagram content over time.... This lets them pick influencers who fit their values. The tool also helps them monitor influencer activities and discover new trends. Yepoda relies on Storyclash for influencer marketing and market research.
The Fruit & Vegetable arm of a premier milk & produce cooperative
- Consumer Goods
- Very Large
India
Knowlarity’s Virtual Number and Click2Call solutions helped a leading Indian milk and produce cooperative streamline sales and supply management. The company faced... challenges with booth owners needing to contact multiple sales teams, causing inefficiencies. Knowlarity’s cloud-based platform unified communication, automated order routing, and enabled real-time call analytics. Booth owners now use a single contact point, improving productivity and lead management. The solution enabled live tracking and data-driven insights for sales operations.
The Fruit & Vegetable arm of a premier milk & produce cooperative
- Consumer Goods
- Very Large
India
Knowlarity’s Virtual Number and Click2Call solutions helped a leading Indian milk and produce cooperative streamline sales and supply management. The company faced... challenges with booth owners needing to contact multiple sales teams, causing inefficiencies. Knowlarity’s cloud-based platform unified communication, automated order routing, and enabled real-time call analytics. Booth owners now use a single contact point, improving productivity and lead management. The solution enabled live tracking and data-driven insights for sales operations.
Contivio helped Noritz improve their contact center operations. Noritz faced long support calls and a tough shift to remote work.... Contivio integrated with NetSuite, unifying systems and boosting answer rates. Specialized queues and strong reporting gave agents better tools and insights. Noritz launched a successful employee incentive program and improved customer satisfaction. Over 40 remote agents now work efficiently with Contivio.
Nespresso uses Genesys Cloud to improve its premium service. The company now manages voice, email, web messaging, bots, and workforce... engagement in one platform. Nespresso gains richer insight into customer interactions. This helps deliver a more consistent and premium experience. The solution supports both customers and employees. Innovation drives their service strategy.
8x8 helped Sunrider International cut its U. S. communications costs by 80% and international costs by 75%. The company replaced...a complex, expensive on-premises phone system with 8x8’s unified cloud solution. Employees now work remotely without VPNs and enjoy 24/7 multilingual support. Sunrider uses 8x8 Contact Center to track customer interactions and improve service. The switch freed up funds for other business needs and improved operational flexibility.
8x8 helped Sunrider International cut its U. S. communications costs by 80% and international costs by 75%. The company replaced...a complex, expensive on-premises phone system with 8x8’s unified cloud solution. Employees now work remotely without VPNs and enjoy 24/7 multilingual support. Sunrider uses 8x8 Contact Center to track customer interactions and improve service. The switch freed up funds for other business needs and improved operational flexibility.
CloudTalk helped Polysleep, a Canadian sleep technology company, improve customer support. The team handled over 1,300 calls and spent 4,000+... minutes on the phone in one month. Integration with Gorgias CRM made ticket tracking and call logging easy. CloudTalk’s features like call flow designer and call monitoring boosted efficiency. Polysleep now delivers faster, more reliable customer service and supports global clients seamlessly.
Ozonetel CX platform helped Wakefit cut operational costs by 25%. Wakefit improved first-call resolution by 5X and reduced product return... rates by 5%. The company used smart IVR and live call transfer to empower support teams and automate query resolution. Delivery failures dropped by 10% after automating delivery confirmations. Wakefit also ran awareness campaigns to lower product returns and boost customer satisfaction.
MaestroQA helped Resident, a home furnishings eCommerce company, improve customer support. Resident faced slow, manual QA processes and lacked actionable... insights. MaestroQA provided real-time dashboards, unlimited transcriptions, and custom metrics. Resident saw a 30% increase in CSAT, a 120% decrease in agent ramp time, and a 300% increase in monthly coaching sessions. The solution streamlined QA, improved training, and boosted operational efficiency.
Pickit helped Haglöfs, a Swedish outdoor gear company, solve content management challenges. The marketing team replaced SharePoint with Pickit for... easier asset organization and access. Pickit’s integration with Dropbox and Microsoft 365 made workflows smoother. Employees and partners now find marketing assets quickly, boosting efficiency and brand consistency. Analytics from Pickit help Haglöfs track asset usage and improve content strategy.
HIVO helped Dollar Shave Club speed up marketing approvals and centralize digital assets. The platform made it easy for teams... in different countries to work together. Dollar Shave Club used HIVO to launch new products, like Boogie's, with a fast two-week turnaround. The marketing team now manages product images, videos, and branded content in one place. HIVO improved asset localization, compliance, and sharing with agencies. This led to quicker reviews and consistent content across all channels.
CELUM Product Content Management helped Silhouette Group manage 300,000 digital assets for 60,000 users worldwide. Sales teams and opticians access... up-to-date content through self-service portals. Copyright management ensures compliance and automatic notifications for expiring rights. Integration with CMS, ERP, and other systems streamlines content use across channels. Centralized control saves time and resources, while reporting tailors content to target groups.
NIVEA needed high-quality, brand-specific visuals for their marketing. Stock images and traditional shoots were costly and ineffective. Foap created 129... creative briefs and divided them into 6 content themes. This approach engaged a global community of creators. NIVEA received 25,933 curated visuals, helping them keep brand messaging consistent worldwide. The partnership made it easy for NIVEA to get fresh, on-brand content quickly.
Nalgene replaced a slow FTP system with Canto's DAM platform. The old system wasted time searching and sharing files. With... Canto, Nalgene quickly uploads and tags product photos. Partners and distributors now find and download assets on their own. The team saves hours every day. They use this time for product development and sustainability projects.
Nalgene replaced a slow FTP system with Canto's DAM platform. The old system wasted time searching and sharing files. With... Canto, Nalgene quickly uploads and tags product photos. Partners and distributors now find and download assets on their own. The team saves hours every day. They use this time for product development and sustainability projects.
Brandfolder helped Everlast, a global fight sports and lifestyle company, fix slow and fragmented asset sharing. Before, Everlast used internal... servers and file transfers, which delayed product launches and caused asset loss. With Brandfolder, Everlast now shares assets quickly with licensees and retailers worldwide. Teams access the latest product images and campaign materials anytime. Brandfolder improved global productivity, sped up launches, and unified Everlast’s brand message across markets.
Cloudinary helped Minted automate and streamline the creation of 60 million complex images for 4,000 art products. Minted used Cloudinary’s... 2D and 3D image transforms to generate pixel-perfect product images for every configuration. The new pipeline reduced launch times for new art products from weeks to hours. Cloudinary improved reliability, cut down broken images, and enhanced error monitoring. Minted’s engineering, merchandising, and production teams now spend less time managing images and more time delivering new products.
Cloudinary helped Minted automate and streamline the creation of 60 million complex images for 4,000 art products. Minted used Cloudinary’s... 2D and 3D image transforms to generate pixel-perfect product images for every configuration. The new pipeline reduced launch times for new art products from weeks to hours. Cloudinary improved reliability, cut down broken images, and enhanced error monitoring. Minted’s engineering, merchandising, and production teams now spend less time managing images and more time delivering new products.
Consumer Goods examples of Driving Business Value with Email Marketing
On
- Consumer Goods
- Medium
Zurich, Switzerland
On used Campaign Monitor to send a thank you email campaign to their audience. The campaign included three types of... content and focused on customer appreciation. On also highlighted their achievements and products in the email. The design matched their brand and was optimized for all inboxes. The campaign was sent in December to connect with customers at year-end.
Rocketseed email signatures helped Safes. co.uk show their 5-star customer service. The company used branded signatures and banners to encourage...reviews with one click. Thousands of reviews and a top service provider award followed. The new signatures made every email look professional and on-brand. This boosted customer trust and helped grow sales.
Wunderkind helped True Botanicals boost text revenue by 122% after switching from Attentive. The company unified email and text messaging... with Wunderkind, driving 10% of total digital revenue. The Wunderkind Identity Network increased opt-ins and converted more unknown site visitors. AI-driven messaging freed up the marketing team for other tasks. True Botanicals saw a 2.4x lift in email revenue and improved customer experience.
Litmus Personalize helped Bulk Powders automate and personalize customer emails. They used CRM data and content automation to tailor welcome... journeys and ongoing campaigns. Bulk Powders collected health goals from over 20,000 customers across 12 countries. Real-time polls, social proof, and countdown timers increased engagement and click rates. The solution boosted brand trust and loyalty by delivering relevant, timely content.
Hunter Douglas automated email campaigns for over 1,200 distributors using Pinpointe’s platform. They needed a solution that integrated with their... own software and allowed emails to be sent on behalf of each dealer. Pinpointe’s API enabled full automation, flexible design uploads, and personalized content for each distributor. The system improved deliverability, saved time and money, and eliminated manual marketing tasks. Hunter Douglas now delivers consistent, branded campaigns to end customers with minimal distributor involvement.
Remarkety helped Orglamix boost monthly revenue by 25%. The company needed a simple, budget-friendly email marketing tool for their Shopify... store. Remarkety's platform enabled automated campaigns, including abandoned cart and welcome emails. Open rates reached 40% and conversion rates hit 20%. The welcome email campaign achieved a 50% conversion rate. Orglamix reduced site churn by 7% and grew its online community.
MailUp helped Giochi Preziosi grow its email list by 5. 8% during a key event. The marketing team used MailUp's...customizable sign-up forms to collect 1,978 new subscribers, with 66% confirming via double opt-in. The process was fast and required no extra budget or IT support. Personalized emails and segmentation improved engagement, with a 16.8% increase in average click-through rate. The Jade app enabled easy, offline data collection at events.
Nashi Argan used Mapp Marketing Cloud to improve customer data collection and segmentation. The brand wanted to deliver fast, personalized... marketing across channels. With Mapp, Nashi Argan aimed to create a more engaging and immediate shopping experience. The solution helps them orchestrate an omnichannel digital customer journey. This supports their goal of higher customer satisfaction and a stronger market position.
LANGGROUP used the Inxmail platform to reactivate inactive customers with automated email campaigns. They set up workflows to send personalized... voucher codes to customers who logged in but did not buy. The integration with shop and CRM systems enabled targeted messaging based on customer behavior. The campaign achieved an email open rate of over 37%. LANGGROUP saved time and resources by automating their marketing processes.
Zoey’s ecommerce platform helped Egal Pads launch Padsonaroll, making period products accessible in bathrooms. Egal Pads used Zoey to build... their website quickly and avoided hiring extra sales and admin staff. Zoey’s order portal made commission tracking easy for 90+ external sales reps. The platform’s automation and customer service saved costs and supported remote work. Egal Pads expanded into schools and partnered with organizations to provide free period products.
California Hair Care and Beauty Brand
- Consumer Goods
- Small
USA
Now Commerce helps a California hair care and beauty brand manage wholesale orders. Maria G uses the platform with 12... sales reps who enter orders from salons and spas. Store managers at 40 beauty supply stores place reorders online. Maria prints orders in Now Commerce and syncs them to QuickBooks Online as invoices. She finds the software easy for her team and values the ability to set up sales reps on their phones.
Polyconcept North America (PCNA)
- Consumer Goods
- Large
Pittsburgh, USA
PCNA used Znode to upgrade its ecommerce platform. The company needed to manage multiple brands and empower distribution partners with... white-label stores. Znode enabled PCNA to launch thousands of storefronts and offer personalized product catalogs. Site performance improved with faster load times and more product page visits. PCNA now manages B2B and B2B2X commerce centrally, supporting future growth.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Navigloo used k-ecommerce to connect its online store with Acumatica ERP. Before, order processing was manual and slow. The new... integration removed manual work and made order management faster. Navigloo now spends less time on orders and more on business. Pricing is predictable and support is local. The solution fits their seasonal demand needs.
ShippingEasy helped Savage Cat Food cut shipping costs and save time. The company ships frozen products, so fast and affordable... shipping is critical. With ShippingEasy, they accessed better USPS rates and integrated their UPS discounts. Printing labels at the warehouse sped up order processing. The switch led to a threefold increase in orders. Customer service from ShippingEasy was a standout benefit.
Singer used PrestaShop to launch its first ecommerce site in 2023. The new online store helped Singer capture growing demand... for sewing machines, especially during the health crisis. Within weeks, sales exceeded expectations, with strong performance in high-end product ranges. PrestaShop enabled seamless integration with Singer's ERP and CRM, and offered features like store locator and installment payments. The site also provides tutorials and support content to help customers.
Miva helped Essential Depot boost sales revenue by 20% and add $480,000 in annual international orders. The ecommerce platform automated... Harmonized Tariff codes, saving 32 man-hours monthly. Essential Depot also saved 100 man-hours per month from other site customizations. Shipping errors dropped by 33% with ShipWorks integration. Page load times improved by 52%, and customers praised the new site experience.
Unilever used Gametize to launch a personality quiz for the House of Lux campaign. The quiz matched users to their... ideal fragrance and encouraged repeat visits to Lux.com. Over 12,500 users completed the quiz, with a 92% completion rate for all questions. Gametize’s platform let Unilever easily update and localize content. The campaign drove strong engagement and shareable results.
Tempur-Sealy used Wisetail to bring its in-person training online for retail partners. The new LMS, called the Snooz, helped train... about 10,000 users in just a few months. The platform made training content easy to find and share. Retail partners and employees could access sales techniques and product information. Tempur-Sealy now uses the LMS across more departments to stay ahead of competitors.
Learning Pool helped HelloFresh UK quickly train staff on GDPR using pre-built e-learning modules. The GDPR lesson was ready-made, mobile-friendly,... and covered key compliance topics. HelloFresh avoided the cost and time of creating content from scratch. After rollout, HelloFresh expanded to leadership and personal skills training with Learning Pool. The partnership supported rapid growth and compliance in the meal kit industry.
Learning Pool helped HelloFresh UK quickly train staff on GDPR using pre-built e-learning modules. The GDPR lesson was ready-made, mobile-friendly,... and covered key compliance topics. HelloFresh avoided the cost and time of creating content from scratch. After rollout, HelloFresh expanded to leadership and personal skills training with Learning Pool. The partnership supported rapid growth and compliance in the meal kit industry.
Royal Canin uses NetExam LMS to train veterinarians, partner organizations, and store employees. The training covers product knowledge, communication, and... customer service. NetExam helps Royal Canin track training goals and achievements across their supply chain. This approach improves margins, employee benefits, and customer experience. Pets and pet owners benefit from better care and service.
Docebo Learning Suite helped La-Z-Boy boost learning engagement by 179%. The company replaced its outdated LMS with Docebo to deliver... consistent training worldwide. Employees now access over 80,000 ready-made courses, plus custom product training. Course completions rose 85% year over year. Sales associates get trained faster and deliver a better customer experience.
Myagi by Rallyware helped Equip Outdoor train sales associates in UK retail stores. Staff turnover made it hard to keep... product knowledge high. Equip used the platform for 24/7 brand training and bite-sized learning modules. An 8% rise in user engagement led to a 44% increase in sell-through. A 40% boost in training scores drove a 3% rise in add-on sales. Active platform use resulted in a 140% sales increase.
L'Oréal Travel Retail
- Consumer Goods
- Very Large
Clichy, France
L'Oréal Travel Retail used Growth Engineering's Learning App to launch My Beauty Club. The app enabled continuous learning and community... for 5,500+ beauty advisors across 18 countries. Gamification and social features boosted engagement and knowledge sharing. Territories using the app saw a 20% increase in sales revenue. The platform also reduced training costs and improved product knowledge.
Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API adoption by partners and customers. Campari also established a DevOps culture and increased cloud infrastructure efficiency. These changes supported faster growth and empowered business partners.
ZBiotics used Tremendous and Superfiliate to automate its influencer and affiliate program. The company saved over 5 hours per month... on payouts and prevented $5,000 in fraudulent payments monthly. ZBiotics saw a 36% increase in referral revenue year-to-date. The platform enabled instant reward delivery and accurate monthly CAC reporting. ZBiotics can now scale its program and improve the affiliate experience.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Mondelez used Inmar’s Commerce Fitscore and creator-led content to boost sales during the Big Game season. The campaign targeted Walmart... shoppers with Offsite Display ads and creative snack content. In just 14 days, Mondelez achieved a $12.59 ROAS and reached 1 million organic views on Instagram. 27% of buyers were first-time purchasers. The strategy helped Mondelez attract new customers and increase relevance in the snacks category.
NMW Skin Care used Tada to launch a rewards program focused on referrals and member engagement. Their goal was to... grow their loyal customer base and increase customer lifetime value. In just 9 months, they gained 33,800 new members. Advocacy marketing and loyalty strategies helped boost conversions. The program encouraged members to refer others, driving rapid membership growth.
Loylogic worked with Pampers Club to improve reward redemption for members with low balances. Pampers Club found that some members... waited too long to redeem rewards, which hurt satisfaction. Loylogic added a gamification feature called Rewards Play. This let members use their balance to enter raffles at low price points. The new feature now drives over 25% of all redemptions. More members are engaged and satisfied with the program.
Hoover used 360insights to launch a points-based rewards program for independent retailers. The Hoover PowerPoints program let retailers earn points... for selling Hoover products and referring new business. Hoover saw a 270% increase in sales logged and 112% more referrals. 70% of users were active in the program. The rewards system boosted reseller loyalty and brand focus.
Growave helped Neuland migrate its online store to Shopify Plus. The migration included loyalty, reviews, and wishlist features. Neuland saw... a 34.6% higher average order value for active loyalty members. The repeat purchase rate increased by 3.2x. The points redemption rate reached 45.28%. Growave made loyalty program management easier and improved digital customer relationships.
AlphaSense helps Essity’s competitive intelligence team track competitors and market trends in real time. Before AlphaSense, analysts spent hours manually... searching for relevant news and data. The platform’s AI-powered dashboard filters out noise and highlights key updates, saving the team significant time. Essity now avoids blind spots and stays updated on competitor moves and market changes. The team relies on AlphaSense daily for fast, accurate insights.
Rakuten Advertising helped OUAI boost sales by 135% year-over-year in the affiliate channel. The team used multichannel performance marketing, including... card-linked offers, loyalty partners, and YouTube video campaigns. OUAI saw a 114% increase in order count and a 21% average video-through rate, beating industry benchmarks. The strategy focused on key retail moments and cross-channel messaging. This approach more than doubled OUAI's Q4 sales during a tough year for beauty brands.
Data Axle helped Char-Broil improve its email marketing. Char-Broil used new email templates and a creative audit from Data Axle.... The company cut email production time by 50%. Click rates for redesigned campaigns rose by 44%. The new 'Welcome' email series achieved a 49.7% open rate and 18.6% click rate. Char-Broil saw better branding and more customer engagement.
Sports Research used Pacvue and Amazon Ads to launch their Hydrate electrolytes product. They faced the challenge of reaching new... customers efficiently in a crowded market. By leveraging an Amazon Publisher Cloud-enhanced programmatic deal and custom AMC audiences, they targeted high-value viewers. The campaign achieved 1.8x higher reach, 51% more efficient costs, and 43% more impressions with 56% less spend than the control. This approach helped Sports Research maximize their advertising budget and connect with new customer segments.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Bee’s Wrap used Faraday personas to analyze their DTC sales data. They connected Shopify order data to Faraday and created... detailed customer profiles in one afternoon. Faraday’s insights showed where Bee’s Wrap customers lived and where similar shoppers could be found. This data helped Bee’s Wrap build a strong pitch deck for Target. As a result, Bee’s Wrap secured placement in over 550 Target stores with a six-figure wholesale order.
Dr. Scholl's wanted to expand its skin tag remover into the skincare market. They used Kantar's ConceptEvaluate and PackEvaluate tools... to test product positioning and packaging. Research showed shoppers expect the product in the skincare section, not first aid. Insights helped Dr. Scholl's choose the best concept and packaging. The findings improved trade sell-in and guided a successful product launch.
Data Axle helped Char-Broil improve its email marketing. Char-Broil used new email templates and a creative audit from Data Axle.... The company cut email production time by 50%. Click rates for redesigned campaigns rose by 44%. The new 'Welcome' email series achieved a 49.7% open rate and 18.6% click rate. Char-Broil saw better branding and more customer engagement.
Cozy Earth used Zeta's newsletter sponsorship strategy to reach travel-minded consumers. The campaign targeted curated newsletters like Travel & Leisure... and Taste of Home. Cozy Earth saw a 10% lift in ROAS and a 0.45% CTR. Over 15,000 new site visits came from the campaign. The effort reached 2.6 million unique subscribers. This helped Cozy Earth grow its brand in the travel loungewear market.
Essity used BlueConic to unify customer data and improve ad targeting. The company built detailed customer profiles and created targeted... segments for remarketing. In two months, Essity cut cost per acquisition by 50%. Revenue in their online shop rose by 42%. Return on ad spend increased by 25%, even with a 20% lower retargeting budget. BlueConic helped Essity reach the right customers and boost marketing results.
Acoustic Campaign helped Groupe SEB UK automate email follow-ups, leading to thousands of new opt-ins. The team cut time spent... on weekly promotions by 50%. Over 80% of online direct-to-consumer revenue now comes from CRM powered by Acoustic. Data integration improved targeting and reporting. Groupe SEB UK now makes faster, data-driven decisions and builds stronger customer engagement.
Custobar helped La mer boost repeat customer revenue by 63%. The company doubled the share of email marketing in total... revenue, reaching 26.2% in 2022. La mer achieved 30% conversion rates for both generic and automated campaigns. Email open rates hit 36%, and click-through rates reached 6.5%, far above industry benchmarks. La mer used Custobar to send personalised emails, automate campaigns, and improve customer retention.
Nashi Argan used Mapp Marketing Cloud to improve customer data collection and segmentation. The brand wanted to deliver fast, personalized... marketing across channels. With Mapp, Nashi Argan aimed to create a more engaging and immediate shopping experience. The solution helps them orchestrate an omnichannel digital customer journey. This supports their goal of higher customer satisfaction and a stronger market position.
Koninklijke Auping uses the PRDCT Customer Data Platform to centralize all customer data from multiple channels. The platform ensures privacy... and consistent permission management across online and offline touchpoints. Marketers and CRM teams can access and activate data for targeted campaigns. The PRDCT API Platform provides real-time customer information to the service desk. Campaigns are automated and standard attribution reports support management decisions.
Consumer Goods Success stories in Driving ROI and Results using E-Commerce Software solutions
I and love and you
- Consumer Goods
- Small
Boulder, USA
Nosto helped “I and love and you” increase conversion rates by 4x for returning customers. The pet food brand used... product recommendations to show previous purchases and promote subscriptions. They segmented shoppers into first-time and returning groups, personalizing the homepage for each. Returning customers saw reminders to repurchase and subscribe, making it easier to buy again. This approach led to a big boost in repeat purchases for both dog and cat food.
Syndigo helped The Good Crisp Company speed up product launches by over 90%. The company used Syndigo’s product experience platform... to keep product content accurate and consistent across many retailers. This led to a 60% increase in sales and over 90% better content accuracy. The Good Crisp Company now updates content faster and keeps its brand strong online. Syndigo made it easy for the team to grow and reach more shoppers.
Orveon (Laura Mercier and BareMinerals)
- Consumer Goods
- Large
New York, USA
Athos Commerce helped Orveon transform Laura Mercier and BareMinerals’ online stores. They migrated to Shopify and used Athos for personalized... search and product discovery. Laura Mercier saw a 38% increase in average order value. BareMinerals achieved a 26% rise in ecommerce conversion and an 18% drop in bounce rate. Personalization and AI-driven recommendations improved customer experience and sales.
nChannel integrated Shopify Plus and NetSuite for theBalm Cosmetics. The company eliminated manual order processing and gained real-time inventory visibility.... nChannel enabled theBalm to process over 12,000 orders in a single day during flash sales. The solution allowed the small team to scale operations and improve customer satisfaction. Order processing time dropped to just two hours for major sales events.
A multibillion-dollar North American business products distributor
- Consumer Goods
- Very Large
USA
Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.
Osprey used Crobox's Packfinder to help shoppers choose the right backpack. The tool made it easier for new and returning... customers to find products that fit their needs. Osprey saw a 42.5% increase in conversion rate and a 4.6% rise in average order value. The Packfinder delivered a 5.2x ROI. Osprey also gained new insights into customer preferences and improved their product offerings.
Red Points helped Purple remove over $6 million in counterfeit products from online marketplaces. Purple faced a surge in IP... infringements during the pandemic, straining its small legal team. Red Points' AI Brand Protection Platform automated detection and takedown of infringing listings. This automation let Purple focus on strategic legal work and expand internationally. Purple achieved a 94.5% enforcement success rate and eliminated over 24,000 infringements.
Dynamic Yield helped e. l.f. Cosmetics boost average revenue per user by 4.2% through personalized product recommendations. The brand used...first-party data to create 75 customer segments and tailored experiences for each group. Optimizing product detail page recommendations and personalizing the mobile menu led to a 17.6% increase in mobile menu clicks. e.l.f. achieved an 8.5X ROI from these personalization strategies. The solution enabled quick testing and audience targeting for better engagement and sales.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
A multinational consumer packaged goods company
- Consumer Goods
- Very Large
Mobilewalla helped a multinational consumer packaged goods company enrich its first-party data. The company struggled to gain consumer insights due... to offline transactions. Mobilewalla's data enrichment built detailed consumer profiles in three steps. These profiles supported targeted audience segments and campaign personalization. The solution enabled better customer acquisition strategies and programmatic advertising.
Heap helped FightCamp double its active user base by unifying customer data across web, mobile, and email. The team used... Heap to identify that free trial users converted at higher rates, leading to new initiatives like a “text me the app” feature and a revamped onboarding workout. Marketing A/B tests with Heap data improved email campaigns and increased conversions. Heap dashboards now guide FightCamp’s product and marketing teams, making data-driven decisions fast and easy. FightCamp relies on Heap as its single source of truth for optimizing the customer journey.
Fullstory helped Yakima Chief Hops cut customer experience issue resolution time in half. The small team used session replay to... spot bugs and user frustration early. This reduced support tickets and prevented customer churn. Engineering saved 10% of their time each sprint. Support time per incident dropped by 50%. Proactive defect identification improved by 30%.
Acoustic Campaign helped Groupe SEB UK automate email follow-ups, leading to thousands of new opt-ins. The team cut time spent... on weekly promotions by 50%. Over 80% of online direct-to-consumer revenue now comes from CRM powered by Acoustic. Data integration improved targeting and reporting. Groupe SEB UK now makes faster, data-driven decisions and builds stronger customer engagement.
Acoustic Campaign helped Groupe SEB UK automate email follow-ups, leading to thousands of new opt-ins. The team cut time spent... on weekly promotions by 50%. Over 80% of online direct-to-consumer revenue now comes from CRM powered by Acoustic. Data integration improved targeting and reporting. Groupe SEB UK now makes faster, data-driven decisions and builds stronger customer engagement.
Consumer Goods Success stories in Driving ROI and Results using Influencer Marketing solutions
I and love and you
- Consumer Goods
- Small
Boulder, USA
Nosto helped “I and love and you” increase conversion rates by 4x for returning customers. The pet food brand used... product recommendations to show previous purchases and promote subscriptions. They segmented shoppers into first-time and returning groups, personalizing the homepage for each. Returning customers saw reminders to repurchase and subscribe, making it easier to buy again. This approach led to a big boost in repeat purchases for both dog and cat food.
ICHIGO Inc. used GRIN to run affiliate marketing campaigns for its TokyoTreat and Sakuraco subscription boxes. The company focused on... YouTube creators who love Japanese culture. Each creator got an affiliate link for $5 off. GRIN helped ICHIGO Inc. grow its creator roster by 30 times in one year. The brand now runs multiple creator campaigns every month. ICHIGO Inc. relies on GRIN to build strong relationships with niche creators.
Bazaarvoice Ratings & Reviews helped Absco Sheds boost review volume by 1,190% across retail partners. The company used QR codes... and gift card incentives to collect over 1,100 reviews in under two years. Syndicating reviews to retailers like Bunnings, Home Depot, and Walmart improved sales and set clear assembly expectations. Customer feedback was also used in social media and paid ads, building trust and engagement. Absco Sheds saw higher customer satisfaction and stronger retailer relationships.
Fohr ran an influencer marketing campaign for Being Frenshe, a wellness brand. The campaign aimed to boost brand awareness by... recruiting creators to share personal stories about self-care and wellness. TikTok viewership averaged 8.94%, with 51.1% of views coming from the “For You” page. Instagram viewership averaged 8.07%. The campaign focused on authentic storytelling to connect with audiences.
Aspire helped M&M'S boost engagement by 29% during their Mother’s Day influencer campaign. M&M'S wanted to improve results from influencer... marketing and drive more sales for their customized products. Aspire’s team managed campaign strategy, working with both paid and seeded creators to create high-quality content. The campaign saved M&M'S 20-25 hours per month in logistics. M&M'S saw their most successful Mother’s Day season ever and plans to repeat this approach for future holidays.
Linqia helped Kimberly-Clark launch the U by Kotex Fitness line at Walgreens using influencer marketing. The campaign drove 23.1 million... potential impressions and 44,000 online engagements, nearly double the goal. Influencers educated shoppers about the product’s unique features and encouraged visits to Walgreens. The program achieved a 41.5% view thru rate, a 102% increase in mentions, and $2.8 million in carted value. U by Kotex captured strong market share despite limited distribution.
Les Secrets de Loly used Kolsquare to scale its influencer marketing. The brand worked with over 110 creators and generated... 450 pieces of content in one week. Kolsquare helped track both paid and organic earned media value (EMV), reaching €650K EMV from a single campaign. The platform enabled data-driven decisions, improved campaign monitoring, and helped discover new creators. Les Secrets de Loly built a community-first strategy, focusing on authenticity and long-term relationships.
TransPerfect's GlobalLink helped Trek Bicycles cut its website localization time by 50%. Trek needed to keep its brand strong while... growing in global markets. Manual translation slowed their expansion. GlobalLink automated translation and reduced admin work. Trek now enters new markets faster and keeps its brand message clear in every language. Over half of Trek's revenue now comes from outside the US.
IMPAG uses FileCloud to secure confidential file sharing across Europe. The company distributes raw materials and needs to keep facilities... and customers connected. FileCloud provides sync and remote access to files on cloud storage. This helps IMPAG manage a wide network of offices and clients. The solution supports secure collaboration and easy access for their teams.
LanguageWire helped MAC Cosmetics improve their eLearning app by translating content into 15 languages. Before, only 20% of employees completed... training. Now, over 80% finish the modules. The team saves time and resources by not doing translations themselves. Employees in all regions get better, more local training. This boosts customer service and engagement worldwide.
TeamViewer helped Henkel support 60,000 devices worldwide with one solution. Before, Henkel's IT team used three tools, which slowed support... and caused confusion. TeamViewer integrated with ServiceNow, Microsoft Azure, and Jamf, making IT support faster and easier. Security improved with strict access controls. Employee satisfaction with IT support went up, and mobile device issues dropped out of the top 10 support tickets.
Threads Software helped Jowissa, a Swiss watchmaker, sync all email conversations automatically with HubSpot. Before Threads, Jowissa struggled to track... customer and supplier communications. The new solution made it easy to filter and find contacts who needed follow-up. Jowissa saved time and improved team visibility on client interactions. The company can now keep in touch with all key contacts and plans to expand tracking to phone calls.
Mars used Drupal and Acquia Site Studio to rebuild its global website. The project unified 34 regional sites into one... platform, cutting content types from 14 to 5 and reducing components by 70%. Site performance improved with a 3.5x faster response time and a 93% cache rate. Content authoring time dropped by 25%. Global site visitors rose by 20%, and organic traffic increased by 10%.
JetBrains TeamCity helped Picnic, a fast-growing grocery delivery app, solve slow build times and long queues. With over 300 developers... and 1,100 builds daily, Picnic needed a managed CI/CD solution with self-hosted agents. TeamCity Cloud enabled faster builds, reduced queue times to about 2 minutes, and improved developer productivity. The platform supports all internal development, automates testing, and standardizes pipelines using configuration as code. Picnic now plans further optimization and metric tracking for continuous improvement.
Consumer Goods Success stories in Driving ROI and Results using Business Intelligence solutions
Campari Group
- Consumer Goods
- Large
Milan, Italy
Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API adoption by partners and customers. Campari also established a DevOps culture and increased cloud infrastructure efficiency. These changes supported faster growth and empowered business partners.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
A major international consumer packaged goods (CPG) brand
- Consumer Goods
- Very Large
Sigma helped a major international CPG brand overcome data scale issues that limited marketing insights. The brand, with over $6... billion in revenue, struggled to analyze a 300 million row dataset using Tableau and Excel. With Sigma, the marketing team gained direct access to live Snowflake data and built a comprehensive customer database. They now create targeted, personalized campaigns and quickly analyze campaign performance. This led to better customer engagement and increased revenue opportunities.
Consumer Goods examples of Driving Business Value with SEO
Tarte Cosmetics
- Consumer Goods
- Medium
New York, USA
Tarte Cosmetics used URLgenius to boost Snapchat followers and engagement. The marketing team needed to track which channels drove the... most Snapchat growth. URLgenius deep links let them measure app installs and audience engagement across iOS and Android. In their first campaign, Tarte gained thousands of new Snapchat followers. The team now plans to use URLgenius in all email campaigns to grow their social audience.
Crew Supply wanted to outrank big retailers like Walmart and Amazon in search results. Boulder SEO Marketing used SE Ranking... tools to focus on a single blog post about pour spouts. They improved the content, optimized keywords, and launched a digital PR campaign. The page quickly climbed to the top spot on Google for its target keyword. Crew Supply saw a steady increase in organic traffic and visibility.
A pet services and supplies brand (anonymous)
- Consumer Goods
- Large
seoClarity helped a fast-growing pet supply enterprise boost organic traffic by 1. 1 million visits year-over-year. The SEO team needed...accurate local ranking data and better reporting. seoClarity provided detailed rank tracking by zip code and easy integration with their data warehouse. The company saw a 51% increase in estimated traffic and a 49% rise in top-ranking keywords. Their ecommerce subdomain traffic jumped 859% in one year.
Semji helped Groupe SEB boost monthly SEO-driven traffic by 59%. The company used Semji to manage SEO for over 200... websites and 33 brands worldwide. Semji’s AI+ features enabled faster content creation, cutting production time by 7x and reducing costs by 80%. 84% of all content now drives SEO traffic. Monthly content conversions increased by 228%.
Sitechecker helped Cakelicious, Switzerland’s top pastry equipment retailer, fix over 14,000 website issues. The team, new to SEO, used Sitechecker’s... advanced analysis and clear reports to find and prioritize problems. Site Monitoring let them track changes and quickly spot new issues. Managing 27,000+ blog pages became easier and more efficient. Bulk corrections from exported reports saved time and improved site performance.
urllo helped BlackSquare manage secure website migrations for their clients. BlackSquare needed to handle many URL redirects and SSL certificates... during an infrastructure change. urllo provided automatic SSL certificate management, saving BlackSquare time and money. The solution made website migrations safer and easier for BlackSquare and their customers. BlackSquare found urllo dependable and easy to work with for fast, reliable URL redirects.
Consumer Goods examples of Driving Business Value with Content Marketing
Unnamed pet brand
- Consumer Goods
- Medium
RAD AI helped a pet brand boost campaign results by over 250%. The brand unified content across organic, paid, and... owned channels. RAD AI selected top influencers and optimized landing pages. Influencer permissions and content rights were secured for paid social. Engagement ranked in the top 3% of RAD advertisers. Female audiences and younger families showed the highest engagement rates.
Benefit Cosmetics used Dot. vu to launch a branded advent calendar campaign. The campaign featured 24 daily locks with interactive...content like quizzes and videos. It was created in under a week and published in 11 European countries. The main goals were to gain new email subscribers and activate customers. The campaign achieved over 500,000 hits and 75,000 new subscribers.
NORQAIN used Readpeak to boost local awareness and store visits in the UK. The campaign targeted audiences around retail partners... using premium publisher environments and precise geo-targeting. NORQAIN ran three ad groups, including a Christmas gift guide and store locator, with both Content Native and Video Native formats. The campaign delivered over 8 million impressions and nearly 8,000 clicks for content ads, plus 474,789 impressions and 565 clicks for video ads. Readpeak's AI templating saved time and kept the campaign on brand.
Deborah Lippmann uses Fastr Frontend to manage their eCommerce website. The platform helps them create shoppable digital experiences. They can... design, launch, and personalize content without developers. Fastr Frontend supports fast updates and easy testing. This helps Deborah Lippmann improve their online shopping experience.
Deborah Lippmann uses Fastr Frontend to manage their eCommerce website. The platform helps them create shoppable digital experiences. They can... design, launch, and personalize content without developers. Fastr Frontend supports fast updates and easy testing. This helps Deborah Lippmann improve their online shopping experience.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Consumer Goods Success stories in Driving ROI and Results using Sales Enablement solutions
A global snack enterprise
- Consumer Goods
- Very Large
Pitcher for CPG helped a global snack enterprise boost sales rep efficiency and win more shelf space. In just six... weeks, reps sold over 30,000 product displays using the platform. The solution unified sales tools, leveraged CRM data, and used AR to show store managers display value. Over 1,200 reps adopted Pitcher quickly, with more than 75% user adoption. The company gained actionable sales data and improved the store manager experience.
Madhive helped Cannaluxe, a DTC CBD skincare brand, boost holiday sales with a hyper-local CTV campaign. Social media was not... an option due to CBD regulations, so Cannaluxe used shoppable CTV ads with QR codes to reach cannabis-friendly audiences near Neiman Marcus stores. The campaign delivered over 10 million impressions and 150,000 online shopping sessions. Sales in key metro areas were 3.4 times higher than in other markets. Neiman Marcus also saw more in-store purchases at targeted locations.
Ideals Virtual Data Room helped Gissah Perfume Company speed up its fundraising deal. Gissah needed to share sensitive data and... manage permissions for a major investment. The Q&A tool and easy document management made collaboration fast and secure. Gissah closed the deal quickly and is now preparing for a public listing. The team valued the platform’s user access controls and 24/7 support.
SentiSum helped Scandinavian Biolabs cut resolution time in half, from 2 hours to 1 hour. The company used SentiSum to... analyze thousands of support tickets and surface key customer pain points. Insights from SentiSum led to a 50% decrease in a major customer issue within 3 months. The team reprioritized their product roadmap and improved self-serve documentation, reducing generic enquiries by 19%. SentiSum enabled better collaboration between customer support and product teams, driving product improvements based on real customer feedback.
Rogue Beauty used Scaura to manage and control digital sales content for its sales team. Before Scaura, they relied on... Dropbox, which led to accidental file deletions and inefficiency. With Scaura, marketing gained full control over sales materials, ensuring content is always up to date and uniform. Sales reps now access all files easily on tablets and smartphones, saving time and boosting confidence during visits. The implementation was quick and simple, and the team values the professional look and analytics features.
Zoovu helped LUNA Sandals launch a conversational assistant in just 7 days. The tool guided shoppers to the right sandals,... reducing confusion and support calls. 40% of users who tried the assistant made a purchase. 15% of all site visitors engaged with the product discovery experience. LUNA Sandals cut customer service costs while boosting sales.
Storyteq helped Heineken cut content production costs by 40%. Heineken used Storyteq to automate manual processes and centralize digital asset... management. The platform enabled teams in 160 countries to create on-brand, localized content in 28 languages. Heineken generated 40,000 assets from templates and improved brand consistency. Teams now spend less time on revisions and more on creative work.
Strike Social ran a Facebook ad campaign for a premium CPG brand’s Valentine’s chocolate collection. The campaign used both video... and carousel ads to boost engagement and brand awareness. The ads achieved a 43% cost savings compared to the campaign budget. Post engagement rate reached 4.5%. Reels placements drove 25% of total ad clicks. Carousel ads delivered over half of total views with less than half the budget.
Pixability worked with Grand Seiko to boost their luxury watch brand on YouTube. The campaign used TV, mobile, and desktop... to reach watch enthusiasts and collectors. Pixability focused on brand safety and avoided unsuitable content. Grand Seiko saw a 175% lift in Google Search and a 28% higher click-through rate on mobile. Brand consideration rose by 3.6% among viewers aged 55–64+.
Batiste wanted to grow brand awareness in Malaysia. They used beauty influencers to reach new customers and boost in-store sales.... Audience2Media picked top Instagram creators using audience data. The campaign had 22 influencers and 26 content pieces. It reached 784,200 people and got 10.6% engagement, 253% above the industry average. Video views hit 44,800.
Teads helped Nestlé launch an omnichannel campaign for Coffee Mate and Nescafé in Mexico. The campaign used AI-powered optimization and... interactive ad formats across CTV and InRead. It achieved 89% viewability for InRead and 100% for CTV. Ad recall increased by 9.05% on CTV HomeScreen and 7.96% across CTV and InRead. Nestlé praised Teads for connecting with coffee lovers and driving strong awareness.
Consumer Goods examples of Driving Business Value with Lead Generation
Mannington Mills Flooring
- Consumer Goods
- Large
Salem, USA
Bluebird helped Mannington Mills Flooring achieve a 96. 7% lead acceptance rate. Mannington used Bluebird’s intelligent lead routing engine to...manage leads across 3,500 retail stores in North America. The platform eliminated manual lead workflows and improved lead quality. Mannington onboarded dealers quickly with seamless email and SMS distribution. HubSpot integration enhanced campaign capabilities and lead velocity.
Novocall’s click-to-call solution helped Ecoperla boost sales calls by over 100 in just one month. Before Novocall, Ecoperla struggled with... poor engagement and wasted time on unqualified leads from web chat. After installing Novocall, they saw 100 new sales opportunities each month and improved web conversion rates. TimeSync made it easy to schedule high-quality calls and reduced missed calls. Ecoperla’s team now spends less time on unqualified leads and more time closing sales.
Essity used BlueConic to unify customer data and improve ad targeting. The company built detailed customer profiles and created targeted... segments for remarketing. In two months, Essity cut cost per acquisition by 50%. Revenue in their online shop rose by 42%. Return on ad spend increased by 25%, even with a 20% lower retargeting budget. BlueConic helped Essity reach the right customers and boost marketing results.
An infant nutrition company
- Consumer Goods
- Large
ActiveProspect helped an infant nutrition company cut the cost of qualified leads by 32%. The company used LeadConduit and TrustedForm... to filter out over 350,000 bad leads in one year. Real-time lead verification and email confirmation improved targeting and reduced wasted spend. The solution also sped up lead response time and lowered fulfillment costs. Only clean, verified emails were added to the database, boosting campaign effectiveness.
An infant nutrition company
- Consumer Goods
- Large
ActiveProspect helped an infant nutrition company cut the cost of qualified leads by 32%. The company used LeadConduit and TrustedForm... to filter out over 350,000 bad leads in one year. Real-time lead verification and email confirmation improved targeting and reduced wasted spend. The solution also sped up lead response time and lowered fulfillment costs. Only clean, verified emails were added to the database, boosting campaign effectiveness.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
TeamViewer helped Henkel support 60,000 devices worldwide with one solution. Before, Henkel's IT team used three tools, which slowed support... and caused confusion. TeamViewer integrated with ServiceNow, Microsoft Azure, and Jamf, making IT support faster and easier. Security improved with strict access controls. Employee satisfaction with IT support went up, and mobile device issues dropped out of the top 10 support tickets.
Hairlust used Plecto to replace manual spreadsheets and unify sales and marketing data. With Plecto’s real-time dashboards and Shopify integration,... Hairlust tracked KPIs across 12 webshops and global markets. The team set and monitored targets for new regions, using data to guide expansion. Plecto helped Hairlust achieve 700% revenue growth and reach 78% of sales outside Denmark. Sales in the DACH region grew from €408K in 2021 to a projected €1.34M in 2024.
A multibillion-dollar North American business products distributor
- Consumer Goods
- Very Large
USA
Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.
Lattice helped BARK improve employee recognition and alignment as the company grew. The people team used Lattice to introduce structure... without slowing down workflows. BARK rolled out Lattice Praise via Slack, boosting feedback and tying recognition to performance reviews. Weekly updates and 1:1s increased alignment, with 1 in 2 employees submitting updates and 60% of managers holding regular check-ins. Performance review completion hit 93%, saving the team 10–15 hours weekly. Engagement surveys saw a 97% response rate, helping HR act quickly on employee feedback.
Metzler GmbH used Archbee to improve their FAQ management. Before Archbee, their FAQs were hard to update and required HTML... and CSS skills. Archbee's editor made it easy for all departments to manage FAQ content. The dynamic search and sitemap export features were key benefits. Metzler saw a decrease in 1st level customer service workload after switching to Archbee.
Under Your Skin used Bambuser's video commerce platform to connect with customers. The brand hosted live shows to answer questions... and build trust. Engagement was high, with many viewers participating. The company plans to run live masterclasses 2–3 times per month. This approach helps them educate customers and create long-term relationships. The focus is on science-backed, hormone-safe skincare products.
Non-stop dogwear used Vimeo to embed interactive videos on product pages. These videos help customers measure their dogs correctly and... choose the right size. The company added quizzes to guide shoppers to the best products. This led to a 34% higher conversion rate and fewer returns. Distributors now use video training, making learning easier in over 40 countries.
Non-stop dogwear used Vimeo to embed interactive videos on product pages. These videos help customers measure their dogs correctly and... choose the right size. The company added quizzes to guide shoppers to the best products. This led to a 34% higher conversion rate and fewer returns. Distributors now use video training, making learning easier in over 40 countries.
Melissa & Doug used Flipsnack to create a digital product catalog for their sales team and customers. They reduced catalog... creation time by over 50% with automation. In less than two months, a large portion of their sales came from the new catalog. Customers spent an average of 2 hours and 9 minutes reading the catalog. The catalog included 700 products and was shared easily via links and QR codes.
Consumer Goods Clients Speak: The Impact of deploying Advocacy Marketing solutions
Hartz
- Consumer Goods
- Large
Secaucus, USA
Hartz used Crowdly's customer engagement platform to connect with millennial pet owners. They launched the Hartz Insiders program to drive... word-of-mouth advocacy and collect user-generated content. The program reached over 19,000 members and achieved a 56% conversion rate. Hartz generated 22,000+ pieces of UGC and 3 million organic impressions per quarter. The platform helped Hartz gather rapid feedback and boost loyalty among younger pet parents.
Black Diamond used ExpertVoice to launch their new climbing shoe line. They engaged nearly 1,400 experts through product and educational... content. 402 REI experts tested the shoes before launch and gave feedback. This feedback led to a redesign of one shoe. Reviews from these experts were posted on Black Diamond’s website to help shoppers. The campaign scaled quickly and helped Black Diamond enter a tough market.
Herdify helped Ella's Kitchen boost signups to their “Ella’s Friends” care programme. Using behavioural segmentation and targeted Meta ads, they... ran a three-month A/B test. In Herdify-identified communities, signups increased by 102% over the test average. The cost per acquisition dropped by 6.3%. Ella's Kitchen used peer influence insights to reach and nurture new parents more effectively.
BrandChamp helped Passion Planner transform its ambassador program. The team needed more structure and engagement for their growing community. BrandChamp... enabled customizable activities, automation, and rewards. Passion Planner now connects with 900+ ambassadors through monthly themed activities and Slack. The program builds loyalty, gathers feedback, and supports product launches. Leaders praise BrandChamp for ease of use and community building.
Top Stories in Consumer Goods about adoption of CPQ software
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
A multibillion-dollar North American business products distributor
- Consumer Goods
- Very Large
USA
Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.
A multibillion-dollar North American business products distributor
- Consumer Goods
- Very Large
USA
Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.
Acoustic Campaign helped Groupe SEB UK automate email follow-ups, leading to thousands of new opt-ins. The team cut time spent... on weekly promotions by 50%. Over 80% of online direct-to-consumer revenue now comes from CRM powered by Acoustic. Data integration improved targeting and reporting. Groupe SEB UK now makes faster, data-driven decisions and builds stronger customer engagement.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Leading eyewear retail manufacturer
- Consumer Goods
- Large
FORM OpX helped a leading eyewear retail manufacturer improve store audits and automate equipment maintenance. The company used the mobile... app to digitize inspections and gain real-time insights into quality and compliance. Automated checklists and workflows reduced audit time and improved accuracy across hundreds of locations. Real-time data enabled quick action on quality issues, boosting customer satisfaction and sales. Asset maintenance automation minimized downtime and cut costs, driving operational efficiency.
Top Stories in Consumer Goods about adoption of Help Desk software
Bru Textiles
- Consumer Goods
- Medium
Antwerp, Belgium
OTRS helped Bru Textiles manage 300–400 tickets per month across 5 countries. The Asia team needed a flexible, ITIL-based service... desk that could be customized in-house. OTRS replaced an inflexible HQ system, letting teams balance workloads and improve customer service. Mobile features let factory teams handle requests on the go. Staff quickly adopted OTRS, making it a core part of daily work.
Jira and Confluence helped Worten connect 140 teams and save 12,000 hours a year. The Portuguese retailer used these tools... to blend online and in-store shopping. Teams now share workflows and track work together. Worten saw a 5.5x ROI from better collaboration. Employees can act on feedback and deliver new features faster. The company created a true omnichannel experience for customers.
Jira and Confluence helped Worten connect 140 teams and save 12,000 hours a year. The Portuguese retailer used these tools... to blend online and in-store shopping. Teams now share workflows and track work together. Worten saw a 5.5x ROI from better collaboration. Employees can act on feedback and deliver new features faster. The company created a true omnichannel experience for customers.
Bugaboo used Talkative AI to scale global customer support and boost sales. AI now handles 75% of all chat interactions,... up from 45% at launch. Monthly chat volumes grew from under 1,000 to over 4,000. Customers who use AI add items to their cart at a 20% rate, compared to 6% for others. Average order value is 35% higher for those engaging with AI. Bugaboo now offers 24/7 multilingual support in six languages, while agents focus on complex queries.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Alpine Industries used Docparser to automate manual data entry into their ERP system. Before, staff spent hours entering data from... PDFs like invoices and purchase orders. Now, the accounts team parses documents into Google Sheets and uploads them to the ERP in under five minutes. Customer service also saves hours daily by automating shipping updates and invoice tracking. Docparser's user-friendly interface and strong customer support helped Alpine Industries scale document processing without extra effort.
Nashi Argan used Mapp Marketing Cloud to improve customer data collection and segmentation. The brand wanted to deliver fast, personalized... marketing across channels. With Mapp, Nashi Argan aimed to create a more engaging and immediate shopping experience. The solution helps them orchestrate an omnichannel digital customer journey. This supports their goal of higher customer satisfaction and a stronger market position.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Nespresso uses Genesys Cloud to improve its premium service. The company now manages voice, email, web messaging, bots, and workforce... engagement in one platform. Nespresso gains richer insight into customer interactions. This helps deliver a more consistent and premium experience. The solution supports both customers and employees. Innovation drives their service strategy.
Shake Shack used Qualtrics to understand what makes their food craveable and improve products and marketing. With Qualtrics, they linked... customer experience and brand metrics to manage cost pressure and grow revenue. Insights from Qualtrics helped them rename and reposition products, leading to higher sales. Their Hot Ones Chicken Sandwich drove the largest visitation rate from new and lapsed guests. Shake Shack doubled the percent of category units sold for average limited time offers and saw a 30% increase in likelihood to recommend.
Global food packaging company
- Consumer Goods
- Very Large
LinkSquares helped a global food packaging company transform contract management. The North America legal team gained instant access to contracts,... saving significant time. The executive dashboard provided clear data on contract volume and review cycles. Teams now collaborate better, with sales and procurement tracking contract status directly. AI-powered tools and automated tagging improved risk management and reporting. The company plans to expand LinkSquares globally after strong results in North America.
A multibillion-dollar North American business products distributor
- Consumer Goods
- Very Large
USA
Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.
A multibillion-dollar North American business products distributor
- Consumer Goods
- Very Large
USA
Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.
Un conglomérat familial est-africain
- Consumer Goods
- Large
Nairobi, Kenya
DiliTrust helped a large East African family conglomerate double legal team efficiency. The legal team managed over 100 companies in... six industries using manual processes. DiliTrust's suite centralized contract, entity, and matter management. The group deployed over 60 contract templates and improved reporting speed. Operations scaled without hiring new staff. Automated alerts and dashboards boosted compliance and transparency.
Top Stories in Consumer Goods about adoption of Talent Management software
MM Group
- Consumer Goods
- Very Large
Vienna, Austria
Eightfold helped MM Group integrate 3,500 new employees after an acquisition. The company unified talent management across 22 sites in... 11 countries using AI. MM Group saw a 42% decrease in time to hire and a 30%+ increase in applicant rate. The platform supported seven languages and launched in just five months. MM Group now creates more value for its business, candidates, and employees.
Tails. com used Bob to automate HR processes and save time on payroll. The HR team found the Org Chart...feature helpful during rapid growth and lockdown. Employees could easily look up new colleagues. Tails.com integrated Bob with their payroll and communication tools. The company scaled quickly in the UK and Europe.
Global Beverage Corporation
- Consumer Goods
- Very Large
Atlanta, USA
Accendo’s TalentPulse platform helped Global Beverage Corporation assess 500 employees across 10 countries in Southeast Asia. The company needed a... tool for flexible technical assessments and confidence level measurement. Accendo delivered customized reports, peer score comparisons, and a 98% assessment completion rate. Managers and L&D teams gained actionable insights for targeted employee development. The solution improved team performance and learning alignment.
Consumer Goods Clients Speak: The Impact of deploying Sales Engagement solutions
L'Oréal (YSL Beauty)
- Consumer Goods
- Very Large
Paris, France
Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted... ready-to-buy shoppers on the open web and on the Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.
Revenue Grid helped Emerald Scientific save hours each week by automating manual data entry. The platform integrated with Salesforce and... Google Workspace, giving the team a complete view of every sales opportunity. This improved pipeline visibility and let leaders manage deals more proactively. As a result, Emerald Scientific closed deals faster and grew revenue. Team members could focus on strategic work instead of repetitive tasks.
Revenue Grid helped Emerald Scientific save hours each week by automating manual data entry. The platform integrated with Salesforce and... Google Workspace, giving the team a complete view of every sales opportunity. This improved pipeline visibility and let leaders manage deals more proactively. As a result, Emerald Scientific closed deals faster and grew revenue. Team members could focus on strategic work instead of repetitive tasks.
Consumer Goods Clients Speak: The Impact of deploying Sales Intelligence solutions
Campari Group
- Consumer Goods
- Large
Milan, Italy
Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API adoption by partners and customers. Campari also established a DevOps culture and increased cloud infrastructure efficiency. These changes supported faster growth and empowered business partners.
Data Axle helped Char-Broil improve its email marketing. Char-Broil used new email templates and a creative audit from Data Axle.... The company cut email production time by 50%. Click rates for redesigned campaigns rose by 44%. The new 'Welcome' email series achieved a 49.7% open rate and 18.6% click rate. Char-Broil saw better branding and more customer engagement.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Consumer Goods Success stories in Driving ROI and Results using Revenue Management solutions
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
BlueSnap helped The BeadSmith fix major payment issues after a failed implementation with another provider. The BeadSmith needed a payment... processor that worked with NetSuite and supported global transactions. BlueSnap's native NetSuite integration let them go live in just four weeks. The BeadSmith now processes 200 to 300 credit card transactions daily without problems. The company can manage US and EU payments with one provider and is ready for international growth.
A multibillion-dollar North American business products distributor
- Consumer Goods
- Very Large
USA
Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.
Bazaarvoice Ratings & Reviews helped Absco Sheds boost review volume by 1,190% across retail partners. The company used QR codes... and gift card incentives to collect over 1,100 reviews in under two years. Syndicating reviews to retailers like Bunnings, Home Depot, and Walmart improved sales and set clear assembly expectations. Customer feedback was also used in social media and paid ads, building trust and engagement. Absco Sheds saw higher customer satisfaction and stronger retailer relationships.
Mary Kay used PowerReviews to boost its online presence and collect user-generated content. The company gathered 118,000 reviews, covering over... 86% of products, with a 4.6-star average. In some countries, review volume grew by 325%. Mary Kay also collected over 200,000 social media images. Shoppers who interacted with these images had 3.19 times higher conversion rates. The transition to PowerReviews was fast and seamless, launching in 12 markets in one month.
WoodBlocX used Feefo to collect verified customer reviews across 9+ European markets. Automated, localized review invites increased trust and conversions.... The UK review response rate reached 15% with a 4.8 average rating. Insights from reviews led to product improvements and new support content. Feefo helped WoodBlocX turn customer feedback into a growth engine for their ecommerce business.
Consumer Goods Success stories in Driving ROI and Results using Project Management solutions
Made In Cookware
- Consumer Goods
- Small
Austin, USA
ClickUp helped Made In Cookware cut service ticket time by 20%. The company moved from using Airtable, Monday, Trello, and... Notion to a single platform. ClickUp's Forms and Automations streamlined IT requests and improved team collaboration. The new system shaved 3 to 5 minutes off each service ticket. Made In Cookware achieved an 80% adoption rate in less than 4 months.
Jira and Confluence helped Worten connect 140 teams and save 12,000 hours a year. The Portuguese retailer used these tools... to blend online and in-store shopping. Teams now share workflows and track work together. Worten saw a 5.5x ROI from better collaboration. Employees can act on feedback and deliver new features faster. The company created a true omnichannel experience for customers.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Consumer Goods examples of Driving Business Value with Live Chat
Nespresso
- Consumer Goods
- Large
Lausanne, Switzerland
Nespresso uses Genesys Cloud to improve its premium service. The company now manages voice, email, web messaging, bots, and workforce... engagement in one platform. Nespresso gains richer insight into customer interactions. This helps deliver a more consistent and premium experience. The solution supports both customers and employees. Innovation drives their service strategy.
Channelize. io Live Shopping helped a sustainable bag brand launch a new product line. The brand used live shopping shows...to gather real-time feedback from potential buyers. Viewers suggested color options and discussed product features during the event. This feedback shaped the final collection and boosted engagement. The crowdfunding campaign exceeded its goal, driven by live interaction and community support.
Consumer Goods Success stories in Driving ROI and Results using Display Advertising solutions
L'Oréal (YSL Beauty)
- Consumer Goods
- Very Large
Paris, France
Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted... ready-to-buy shoppers on the open web and on the Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.
GumGum’s Mindset Graph helped L'Oréal Paris boost campaign results in the anti-aging category. The brand used AI-powered contextual and attention... intelligence to reach high-value consumers and optimize ads in real time. L'Oréal achieved a 4.5-second peak attention time, 68% spontaneous brand recall, and a 40% increase in likelihood to try Revitalift Laser. The campaign also saw 56% of users view Revitalift Laser Serum as a superior product. These results show the power of attention-driven, privacy-first advertising.
Consumer Goods Clients Speak: The Impact of deploying Affiliate Marketing solutions
PATTERN Beauty
- Consumer Goods
- Small
Los Angeles, USA
PATTERN Beauty used Awin's affiliate marketing platform to shift from discount-driven sales to high-quality, sustainable revenue. By partnering with content... creators and premium publishers, PATTERN Beauty increased brand awareness and educated customers about their haircare products. The new strategy led to a 101% year-over-year revenue increase and a 76.2% rise in sales. The average order value grew by 14.3%, with content partnerships driving up to 35.4% AOV growth during peak periods. Strategic content placements and compliance improvements turned the affiliate program into a key brand asset.
Neutrogena used the Skin360 web app to boost holiday sales. The team updated the online holiday shop and added personalized... product bundles. They used Salesforce Marketing Cloud and Einstein AI to segment audiences and send targeted messages. This led to a 56% increase in Black Friday week sales and a 16.78% conversion rate. Site traffic rose by 50%, and conversions jumped 145%. Consumers who used Skin360 spent 43% more.
Encore Tissue upgraded its Victorian plant with Rockwell Automation’s PlantPAx DCS. The new system unified control, improved reliability, and made... integration with PowerFlex drives easier. Staff adapted quickly due to the familiar software platform. The migration reduced the number of controllers from four to two, saving space. Commissioning was completed in just four days, with only 72 hours of machine downtime.
A multibillion-dollar North American business products distributor
- Consumer Goods
- Very Large
USA
Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.
Consumer Goods Success stories in Driving ROI and Results using Digital Analytics solutions
Zinus
- Consumer Goods
- Large
San Leandro, USA
Zinus used Replit to build an internal Conversation IQ tool, saving over $140,000 and cutting development time by 50%. The team replaced... costly, slow third-party QA software with a custom solution built in just 1.5 months. Replit Agent enabled rapid prototyping, AI-powered analysis, and real-time feedback. Zinus now analyzes customer service conversations in minutes, not weeks. The project improved agent performance and set a new standard for internal tool development.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Consumer Goods Success stories in Driving ROI and Results using Other Demand Generation solutions
YETI
- Consumer Goods
- Medium
Austin, USA
Formstack Forms helped YETI save $60–80K a year by replacing the need for a full-time developer. YETI used Formstack to... embed online forms on its Magento site for dealer applications, warranty requests, and marketing campaigns. The Salesforce integration automated data routing, speeding up customer service. YETI saved two minutes per support case, totaling 100 hours monthly. The marketing team now collects leads more efficiently and gains better insights.
Formstack Forms helped YETI save $60–80K a year by replacing the need for a full-time developer. YETI used Formstack to... embed online forms on its Magento site for dealer applications, warranty requests, and marketing campaigns. The Salesforce integration automated data routing, speeding up customer service. YETI saved two minutes per support case, totaling 100 hours monthly. The marketing team now collects leads more efficiently and gains better insights.
Verve helped Ricola boost awareness for their allergy relief products. Ricola used weather-triggered ads to target allergy sufferers near stores.... When pollen counts were high, ads appeared on mobile devices within a five-mile radius. Rich media banners and a scrollable map showed where to buy Ricola. The campaign achieved a 2.04% click-through rate and a 6.15% scroll-to-map rate. Creative banners with pollen overlays drove 10 times more clicks than standard banners.
BYYD ran a digital advertising campaign for Oriflame in Serbia. The campaign used rich media and targeted users by age,... gender, and interests like health and beauty. BYYD optimized placements using Google Analytics and platform data. The campaign exceeded impression targets and reached thousands of unique users. The achieved click-through rate was 2.06%.
Consumer Goods Clients Speak: The Impact of deploying Tag Management solutions
DynamicLine SL
- Consumer Goods
- Small
Murcia, Spain
B2BMage by InSync helped DynamicLine SL automate B2B eCommerce for motorsport equipment. The company integrated Magento with SAP Business One... ERP. This removed manual data entry and sped up business processes. DynamicLine SL gained advanced B2B pricing, discount options, and credit limits. Customer satisfaction improved as they managed contacts and sales reps more easily.
Analyzify helped Jens Hansen, a New Zealand jeweller, fix major tracking issues in GA4, Google Ads, and Shopify. The team removed... duplicate purchase signals and conflicting tags, restoring accurate conversion data. They ensured all ecommerce events fired correctly and cleaned up legacy scripts. Jens Hansen now has reliable analytics and stable purchase reporting. The solution improved Google Ads attribution and remarketing signals.
ThinkSurvey helped SOEZI Beauty LLP launch a new press-on nail product in India. SOEZI needed market research to understand consumer... preferences and price sensitivity. ThinkSurvey designed and ran a survey across 60+ cities, collecting data on beauty habits and product demand. The research identified key consumer segments and guided product design and pricing. SOEZI launched over 20 unique nail designs, quickly gaining popularity among Indian women.
Nespresso uses Genesys Cloud to improve its premium service. The company now manages voice, email, web messaging, bots, and workforce... engagement in one platform. Nespresso gains richer insight into customer interactions. This helps deliver a more consistent and premium experience. The solution supports both customers and employees. Innovation drives their service strategy.
Consumer Goods Clients Speak: The Impact of deploying Field Sales solutions
L'Oréal
- Consumer Goods
- Very Large
Paris, France
L'Oréal's merchandising team uses Repsly to boost sales in every store. The team equips its field reps with Repsly to... improve in-store execution. This helps them maximize product visibility and drive more purchases. The solution supports retail sales reporting and field team management. L'Oréal benefits from better merchandising and increased sales performance.
FirstMate used Map My Customers to improve field sales efficiency. Their sales team switched from manual tracking to a mobile-first... platform. Reps now visit 1–2 more stores per day. Time spent on admin work dropped, boosting morale and productivity. The team can plan routes, log visits, and check store performance easily. Training and retailer engagement also improved.
Consumer Goods examples of Driving Business Value with SMS Marketing
Mad Rabbit
- Consumer Goods
- Small
Los Angeles, USA
Postscript Plus helped Mad Rabbit, a tattoo aftercare brand, switch from Attentive to a more supportive SMS platform. The transition was... fast and smooth, letting Mad Rabbit keep high acquisition rates and control their data. With Postscript Plus, Mad Rabbit earned $102,000 in three weeks from SMS and saw a 46% increase in subscriber lifetime value. The team saved time, allowing them to focus on expanding into retail while still running engaging SMS campaigns. Subscriber retention hit 84% in the first 30 days.
Love Hemp used FireText to improve customer education and increase marketing reach. They switched from another SMS provider to FireText... for better service and ease of use. Love Hemp targeted their SMS campaigns to match their 30-day product cycle and sent promotional messages during key sales periods. In their May Bank Holiday Sale, a campaign to 4,000 contacts drove 10% of their monthly revenue. SMS became one of their top five revenue channels, helping them build stronger customer relationships.
Consumer Goods Clients Speak: The Impact of deploying Video Platform solutions
Diversey
- Consumer Goods
- Large
Charlotte, USA
Help Lightning's remote video support AR technology helped Diversey cut truck rolls by 10–15%. First-time fix rates rose 15–20%. Resolution... times dropped 20–30%. Technicians now solve problems faster and with more confidence. Diversey built stronger customer relationships and improved service reliability. The solution works on common mobile devices, making adoption easy for both staff and customers.
Non-stop dogwear used Vimeo to embed interactive videos on product pages. These videos help customers measure their dogs correctly and... choose the right size. The company added quizzes to guide shoppers to the best products. This led to a 34% higher conversion rate and fewer returns. Distributors now use video training, making learning easier in over 40 countries.
Batch helped Lancôme boost web push opt-ins by 320% in three months. The brand used Batch to recruit and activate... customers, driving a web push opt-in rate of 12%, well above the industry benchmark. Batch campaigns generated 3.6% of site traffic, with a 60% increase during peak months. Lancôme improved customer loyalty and conversion by integrating Batch into its CRM strategy. Automated personalization and cross-channel engagement were key to these results.
The Lip Bar used Attentive to launch a new SMS marketing program. They adopted AI-powered tools for smart segmentation and... personalized messaging. This led to a 94% increase in SMS revenue year-over-year. The brand also saw a 116% lift in flow revenue and a 45% increase in SMS subscribers. Attentive helped The Lip Bar connect with customers in a personal way and grow their community.
Consumer Goods Clients Speak: The Impact of deploying Knowledge Management solutions
Worten
- Consumer Goods
- Large
Lisbon, Portugal
Jira and Confluence helped Worten connect 140 teams and save 12,000 hours a year. The Portuguese retailer used these tools... to blend online and in-store shopping. Teams now share workflows and track work together. Worten saw a 5.5x ROI from better collaboration. Employees can act on feedback and deliver new features faster. The company created a true omnichannel experience for customers.
Encore Tissue upgraded its Victorian plant with Rockwell Automation’s PlantPAx DCS. The new system unified control, improved reliability, and made... integration with PowerFlex drives easier. Staff adapted quickly due to the familiar software platform. The migration reduced the number of controllers from four to two, saving space. Commissioning was completed in just four days, with only 72 hours of machine downtime.
8x8 helped Sunrider International cut its U. S. communications costs by 80% and international costs by 75%. The company replaced...a complex, expensive on-premises phone system with 8x8’s unified cloud solution. Employees now work remotely without VPNs and enjoy 24/7 multilingual support. Sunrider uses 8x8 Contact Center to track customer interactions and improve service. The switch freed up funds for other business needs and improved operational flexibility.
TeamViewer helped Henkel support 60,000 devices worldwide with one solution. Before, Henkel's IT team used three tools, which slowed support... and caused confusion. TeamViewer integrated with ServiceNow, Microsoft Azure, and Jamf, making IT support faster and easier. Security improved with strict access controls. Employee satisfaction with IT support went up, and mobile device issues dropped out of the top 10 support tickets.
Darby Dental Supply used AMC Technology's DaVinci integration to streamline outbound call center operations. Over 230 agents make 30–40 outbound... calls daily using click-to-dial within Salesforce and Avaya. The solution enabled seamless remote work for agents during the pandemic, requiring no IT adjustments. Darby Dental has relied on AMC for 10 years, citing consistent performance and easy management. The integration helped improve customer experience and operational efficiency.
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Freshservice helped TaylorMade automate 100% of its core IT workflows. The company faced a 250% spike in ticket volume after... moving to the cloud and expanding e-commerce. With Freddy AI and the Caddy chatbot, TaylorMade cut average ticket resolution time by 50%. Employees now resolve issues faster, and IT manages more requests without extra staff. TaylorMade maintains 90% SLAs while improving employee support.
Shake Shack used Qualtrics to understand what makes their food craveable and improve products and marketing. With Qualtrics, they linked... customer experience and brand metrics to manage cost pressure and grow revenue. Insights from Qualtrics helped them rename and reposition products, leading to higher sales. Their Hot Ones Chicken Sandwich drove the largest visitation rate from new and lapsed guests. Shake Shack doubled the percent of category units sold for average limited time offers and saw a 30% increase in likelihood to recommend.
Top Stories in Consumer Goods about adoption of Digital Signature software
A multibillion-dollar North American business products distributor
- Consumer Goods
- Very Large
USA
Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.
Consumer Goods Clients Speak: The Impact of deploying Event Management solutions
Shake Shack
- Consumer Goods
- Large
New York, USA
Shake Shack used Qualtrics to understand what makes their food craveable and improve products and marketing. With Qualtrics, they linked... customer experience and brand metrics to manage cost pressure and grow revenue. Insights from Qualtrics helped them rename and reposition products, leading to higher sales. Their Hot Ones Chicken Sandwich drove the largest visitation rate from new and lapsed guests. Shake Shack doubled the percent of category units sold for average limited time offers and saw a 30% increase in likelihood to recommend.
Measuring Advertising Success in Consumer Goods Deployments
Trends International
- Consumer Goods
- Medium
Indianapolis, USA
Intentwise helped Trends International manage over a million products on Amazon. Before Intentwise, reporting and compliance took hours due to... manual data downloads and limited Amazon lookback windows. With Intentwise, historical data is automatically saved and organized, making reporting to licensors fast and easy. The platform enables quick benchmarking, scalable bid management, and rapid performance analysis. Trends International can now manage ads and track results for its vast catalog in minutes, not hours.
Conservas Rianxeira S.A.U. (Jealsa)
- Consumer Goods
- Large
Boiro, Spain
SAP Promotions and Agreements by Vistex helped Jealsa unify promotions, rebates, and commissions data across 10 companies in four countries. Jealsa cut monthly... financial closing time by 50% after automating complex calculations. The solution improved data quality and transparency for distributors. Jealsa now has one system for daily calculations and better reporting. Advanced analytics help optimize agreements and reduce errors.
Consumer Goods examples of Driving Business Value with Sweepstakes
Glee Gum
- Consumer Goods
- Small
Providence, USA
Glee Gum used Woobox to launch a Wild Watermelon flavor giveaway. They set up a sweepstakes on Facebook and Twitter,... requiring fans to like their page to enter. The campaign received over 6,800 sample requests in the first hour, far exceeding the 2,000 planned. Glee Gum gained 5,000 new email addresses and 6,100 new Facebook likes. Over 2,800 fans shared the promotion. Woobox made the process easy and customizable for Glee Gum.
Richard Mille used Yodeck to manage digital signage in boutiques worldwide. They needed remote control and easy updates for product... videos and event publicity. Yodeck gave them a dashboard to control all screens from headquarters. Boutique staff now spend less time on tech and more on customers. Richard Mille keeps brand messaging consistent in every store.
giosg's Interaction Builder helped IDA WARG Beauty boost engagement and grow their email list. The brand launched a product quiz... and a Beauty Awards competition on their website. In just 6 days, 800 visitors participated, and 31% entered for a chance to win. The always-on hair care quiz saw a 65% completion rate, giving personalized recommendations. IDA WARG Beauty increased conversions and built a stronger community using interactive content.
Consumer Goods Clients Speak: The Impact of deploying Payment Gateways solutions
The BeadSmith
- Consumer Goods
- Small
New Jersey, USA
BlueSnap helped The BeadSmith fix major payment issues after a failed implementation with another provider. The BeadSmith needed a payment... processor that worked with NetSuite and supported global transactions. BlueSnap's native NetSuite integration let them go live in just four weeks. The BeadSmith now processes 200 to 300 credit card transactions daily without problems. The company can manage US and EU payments with one provider and is ready for international growth.
STIHL used InMarket to launch interactive ad campaigns. They tested dynamic creatives and a 360-degree panoramic ad unit. The campaign... achieved a 3.99% click-through rate, 6.7 times above industry benchmarks. Real-time location info helped users find local STIHL retailers. The campaign won two awards for creative innovation and technology integration.
Vichy used ShowHeroes for an Always On online video campaign. They ran an A/B test with two creative formats: Gallery... and Draft. Gallery increased brand awareness and memorability. Draft drove more engagement and higher click-through rates. The campaign gave Vichy clear data to guide future creative strategies.
Maintenance Connection CMMS helped L'Oréal cut asset downtime and boost reporting. The team used mobile work order notifications to save... time on the plant floor. They tracked asset health and set preventive maintenance schedules. L'Oréal now produces detailed KPI reports and keeps all asset data in one place. The software supports multiple languages, helping L'Oréal plan global expansion.
Colgate used Perion's programmatic digital out of home (DOOH) to launch a campaign in Singapore after the mask mandate ended. The campaign ran... across 98 subway screens, 231 bus shelters, and 510 billboards, reaching commuters and city dwellers. Colgate achieved 4,899,762 impressions in 3 days, 8.7% more than planned. A Brand Lift study showed a 76% lift in brand love and imagery scores. Over 50% of exposed consumers would consider purchasing Colgate.
Choozle helped a national ice cream brand boost awareness before peak season. The brand used programmatic advertising, retail media, and... geofencing to reach new buyers. Walmart DSP drove 56% new-to-brand purchasers. Kroger campaigns reached 98% new household impressions. Flexible budgeting and real-time adjustments improved campaign results. The brand gained key insights for an upcoming rebrand.
Top Stories in Consumer Goods about adoption of Inside Sales software
The Gorilla Glue Company
- Consumer Goods
- Medium
Cincinnati, USA
Oracle Cloud Applications helped The Gorilla Glue Company automate manual finance and supply chain tasks. The company replaced legacy systems... with Oracle Fusion Cloud ERP, EPM, and SCM. This unified platform improved financial insight and enabled real-time data analysis. Gorilla Glue saw a 10% reduction in working capital and improved inventory turns. Forecasting accuracy increased by more than 7%, supporting better demand planning for seasonal products.
Enpal used Superchat to improve customer communication during solar system installations. The company switched from email to Superchat's all-in-one messaging... platform, including WhatsApp integration. This change helped Enpal handle customer inquiries faster and monitor team performance. The Net Promoter Score increased by 55 points after using Superchat. Enpal scaled its department from 15 to 65 employees with smooth onboarding and support.
Consumer Goods examples of Driving Business Value with Sales Analytics
A multibillion-dollar North American business products distributor
- Consumer Goods
- Very Large
USA
Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.
L'Oréal (YSL Beauty)
- Consumer Goods
- Very Large
Paris, France
Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted... ready-to-buy shoppers on the open web and on the Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.
Top Stories in Consumer Goods about adoption of Sales Coaching software
Leading Flooring Company
- Consumer Goods
- Large
USA
Balto helped a leading flooring company boost call center performance. After one month, save rates increased by 26.1%, saving $3.2... million. Balto's AI gave agents real-time coaching and unified their approach. NPS rose by 600 points and agents asked for customer emails 144% more often. QA became fully automated, reducing escalation calls and improving onboarding and customer experience.
Colgate used Perion's programmatic digital out of home (DOOH) to launch a campaign in Singapore after the mask mandate ended. The campaign ran... across 98 subway screens, 231 bus shelters, and 510 billboards, reaching commuters and city dwellers. Colgate achieved 4,899,762 impressions in 3 days, 8.7% more than planned. A Brand Lift study showed a 76% lift in brand love and imagery scores. Over 50% of exposed consumers would consider purchasing Colgate.
Earth Animal used Promoboxx to run a limited-time BOGO campaign for holistic pet products. The campaign targeted Facebook and Instagram... users near select retailers. It reached over 214,000 consumers and drove 330 offer redemptions. Earth Animal achieved a 136% ROI and saw an 81% sales increase at Pet Station. Promoboxx made managing social content easy for retailers.
Consumer Goods Success stories in Driving ROI and Results using Sales Forecasting solutions
Campari Group
- Consumer Goods
- Large
Milan, Italy
Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API adoption by partners and customers. Campari also established a DevOps culture and increased cloud infrastructure efficiency. These changes supported faster growth and empowered business partners.
Consumer Goods Success stories in Driving ROI and Results using Data Security solutions
Perfetti Van Melle Turkey
- Consumer Goods
- Large
Istanbul, Turkey
Netwrix Auditor helped Perfetti Van Melle Turkey cut audit prep time by 60%. The company used Netwrix to secure financial... data and protect secret recipes. Automated monitoring flagged suspicious file activity and enforced security policies. Out-of-the-box compliance reports made ISO/IEC 27001 audits much easier. All users, including IT, are now more accountable for data access.
Top Stories in Consumer Goods about adoption of Web Security software
Combat Corner
- Consumer Goods
- Small
Milwaukee, USA
WP Engine Headless WordPress helped Combat Corner relaunch its MMA gear site with a custom React frontend. The new site... achieved a 431% overall performance boost, including a 328% improvement in first contentful paint and a 604% faster speed index. Combat Corner kept its existing backend, saving on IT costs and gaining flexibility for content management. The upgrade improved SEO, conversions, bounce rate, and revenue.
Purple Mattress used Roster to launch an ambassador program focused on user-generated content. Over six months, ambassadors submitted more than... 500 images and hundreds of social posts. The earned media value reached almost $300k. Customer collaboration was 85% more efficient than influencer programs. Purple repurposed ambassador content across their website and Instagram, boosting brand engagement.
Consumer Goods Clients Speak: The Impact of deploying Social Media Marketing solutions
Bonduelle - Consumer Goods - Large
Bonduelle used Talkwalker to break down data silos between departments. The company shared social media data across product marketing, corporate... communication, risk management, and HR teams. This helped Bonduelle coordinate its brand strategy online and on social channels. Teams made better decisions using shared insights. The case shows how unified data improved collaboration and brand management.
Shiseido Spain - Consumer Goods - Large
Shiseido Spain used Cool Promo White Label to launch the Shiseido Body Creator campaign. The campaign ran for one month... and offered gift boxes as prizes. Promotion included TV, YouTube, Facebook Ads, and sponsored posts. Participation was simple, requiring only a question to be answered. The result was a high engagement rate and many new fans for the brand.
YT Industries - Consumer Goods - Medium
YT Industries used Walls. io to launch their new mountain bike, JEFFSY, with a social media pre-launch campaign. They created...buzz by encouraging fans to use the hashtag #IHATEJEFFSY and built a microsite featuring a social wall. The campaign included a competition for the most creative photo using the hashtag, with a bike as the prize. The campaign generated strong engagement from fans and positive feedback from the mountain bike media. YT Industries reported the campaign as a huge success, driving interest and participation.
ZOX - Consumer Goods - Small
ZOX used X's Shopify integration to boost holiday sales. They connected their X Ads account to Shopify for easy pixel... tracking and accurate conversion data. ZOX enabled AI-powered targeting to reach likely buyers. Their campaign saw a 3.8X increase in return on ad spend and a 62% drop in cost per purchase. The integration made campaign setup and tracking much simpler for ZOX.
Repcillin - Consumer Goods - Small
Madgicx helped Repcillin, a South African skincare brand, grow from 5 to 100 online sales per month. The brand used... Madgicx tools to target new audiences and optimize Facebook and Google ads. With features like Audience Launcher and Creative Insights, Repcillin achieved a 20x increase in sales and a 2.27 acquisition ROAS. Emma, the co-founder, saved 42 work hours monthly and now focuses fully on growing the business.
Shake Shack - Consumer Goods - Large
Shake Shack used Qualtrics to understand what makes their food craveable and improve products and marketing. With Qualtrics, they linked... customer experience and brand metrics to manage cost pressure and grow revenue. Insights from Qualtrics helped them rename and reposition products, leading to higher sales. Their Hot Ones Chicken Sandwich drove the largest visitation rate from new and lapsed guests. Shake Shack doubled the percent of category units sold for average limited time offers and saw a 30% increase in likelihood to recommend.
Amway - Consumer Goods - Very Large
Amway used Hootsuite Enterprise to centralize and manage over 200 social media accounts worldwide. The company launched the Amway Social... Cloud, integrating social media management, listening, and risk mitigation. Amway created a global training program for its business owners, leading to 96% active participation after a pilot. Social selling campaigns drove a 500% increase in campaign revenue, reaching $45 million. Amway linked social activity to sales growth using analytics and improved brand protection with compliance tools.
Nox Sport - Consumer Goods - Medium
Socialinsider helped Nox Sport replace manual social media reporting. The team now tracks TikTok, YouTube, and Instagram data in one... dashboard. They use competitor benchmarks to prepare for board meetings. Real-time alerts help them spot viral content and adjust strategy fast. Nox Sport eliminated Excel-based workflows and gets instant insights for monthly leadership reviews.
Eczacıbaşı Group - Consumer Goods - Very Large
Eczacıbaşı Group, a leading Turkish industrial group, improved its social media communications using Sociality. io. The company switched from a...global software to Sociality.io for easier access to analytics and reporting. Digital marketing teams now track daily and weekly brand metrics quickly. The all-in-one dashboard and 24/7 support are highly valued. Sociality.io helps Eczacıbaşı engage audiences and monitor brand mentions effectively.
Yepoda - Consumer Goods - Small
Storyclash helps Yepoda find and track influencers who match their brand. Yepoda uses Storyclash to analyze Instagram content over time.... This lets them pick influencers who fit their values. The tool also helps them monitor influencer activities and discover new trends. Yepoda relies on Storyclash for influencer marketing and market research.