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Demand Side Platform in Action in Other Industries

Sky Sports - Entertainment

Azerion helped Sky Sports boost brand awareness at the start of the 2020-21 Premier League season. Sky Sports wanted... to reach football fans who did not have Sky or did not subscribe to Sky Sports. Azerion used targeted ads, video assets, and data-driven audience segmentation. The campaign increased awareness, perception, and consideration of Sky Sports. Independent research showed strong brand engagement and positive results for both target groups.

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A premier tourism board - Travel & Tourism

Basis Technologies helped a premier tourism board use data-driven media activation to boost year-round tourism. The challenge was... to attract more travelers, increase website traffic, and keep ad spending efficient in a competitive market. Basis designed a programmatic strategy with display retargeting, contextual targeting, and premium video placements. They used AI-powered optimization and focused on high-intent audiences. Results included a 53% lower CPA for display, 24% higher video completion rate, 2% increase in lodging tax collections year-over-year, and 13% growth in inbound travelers.

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Zentrix Digital - Advertising

Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a... win rate of over 40%, optimized their effective cost per mille to $3.80, and reduced their effective cost per click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.

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Recent adoption and success with Demand Side Platform software in Marketing And Advertising

YouConnex Digital Agency - Marketing And Advertising

Choozle helped YouConnex Digital Agency manage programmatic media buying in one platform. YouConnex wanted to... scale digital offerings and simplify campaign management. Choozle provided a unified solution and training. YouConnex gained 2+ new clients in six months and increased monthly billings by $100K. The agency saw a 13% average click-through rate and $4.42 average CPM.

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AdOperator - Marketing And Advertising

Mobplus CPA Network helped AdOperator run mobile subscription (mVAS) offers using popunder ads. AdOperator tested different... landing pages and found the direct link worked best. They quickly removed low-performing traffic sources and increased their campaign rate. Within four days, they achieved a stable +100% ROI. Mobplus support and premium account access helped them scale their results.

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Driving ROI and results: Understanding the Impact of Demand Side Platform in Retail

Maison 123 - Retail

Displayce's media buying platform helped Maison 123 launch a spring collection campaign using programmatic DOOH. The goal was... to boost store visits and brand awareness in France. The campaign targeted a 1 km radius around 92 boutiques, using geotargeting and audience data. It ran on 1,704 screens, generating over 1.7 million impressions and 71,667 plays. Results included a 25-point uplift in consideration, top 25% uplift in point-of-sale awareness, top 30% uplift in store visit intent, and a 47-point increase in brand attribution.

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Fossil - Retail

Vizury helped Fossil connect online and offline shopping for their customers. Shoppers could check... store inventory online and reserve products through WhatsApp. This made it easy for customers to try and buy in stores. Fossil saw a 34% growth in repeat purchase rate, 87% of online leads converted to store sales, and achieved 23x ROI. The solution increased store visits and sales across India.

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Recent adoption and success with Demand Side Platform software in Real Estate

агентство элитной недвижимости - Real Estate

NT Technology used its programmatic advertising solution for an elite real estate agency. The agency wanted... more leads and lower cost per lead. NT Technology built custom audience segments and used a mix of media ads, social posts, and search ads. They tracked both last-click and post-view conversions. The campaign got 4 last-click and 36 post-view conversions. Cost per lead dropped by 1.5 times.

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Recent adoption and success with Demand Side Platform software in Information Services

Alpred (Meteored) - Information Services

Cloudflare helped Alpred, the company behind Meteored, improve page speed and user experience for its global weather data platform. Alpred faced slow... page loads and latency, especially for South American users, which hurt SEO and user retention. Cloudflare's solution optimized performance and enabled better personalization and localization of weather data. As a result, Alpred enhanced its competitive position and delivered faster, more reliable service to over 320 million annual visitors.

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The Latest Demand Side Platform Deployments delivering value in Medical Devices

Callie - Medical Devices

Callie used elfo digital marketing services to boost their online sales and brand awareness. They ran Facebook... and Google ads to increase click-through rates and website traffic. The campaign led to 442 items purchased and a purchase value of RM16.9k in 30 days. Callie achieved a 3.69 return on ad spend. The partnership helped Callie reach more customers and improve their marketing results.

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Recent adoption and success with Demand Side Platform software in Computer And Network Security

SentinelOne - Computer & Network Security

StackAdapt helped SentinelOne reach IT decision-makers and drive website form fills. SentinelOne used ABM... Targeting, Page Context AI, and Creative Studio to create engaging ads. They achieved a cost per acquisition of $72.56, beating their $80 goal. Conversions grew by 668% year-over-year. Average time on site increased by 105%. Creative Studio assets lifted CTR by 130%.

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Demand Side Platform in Action in Publishing

A leading Canadian publisher - Publishing

Mile’s AI Dynamic Flooring helped a leading Canadian publisher increase their RPM by 11%. The publisher needed... to protect ad inventory value and avoid underselling ad space. They used Mile’s AI to analyze auction data and set dynamic floor prices in real time. This led to a $165,000 projected annual revenue increase. Prebid RPM rose by 12.44% and Google Ad Exchange RPM by 8.44%.

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Recent adoption and success with Demand Side Platform software in Internet

AllClash.com - Internet

Infolinks helped AllClash. com grow its...online gaming community. AllClash.com needed an ad solution different from regular banner ads. Infolinks offered fast and easy integration. The founder liked the personal support and quick setup. AllClash.com reached over 1 million monthly visitors within six months.

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Recent adoption and success with Demand Side Platform software in Events Services

Showmigo - Events Services

ReallyRad designed the UI/UX and branding for the Showmigo event app. The goal was... to rebrand the app in 12 weeks. The project focused on creating seamless interactions and a community-based experience. The team tailored the app to meet specific music needs. The case highlights the benefits of improved user experience and brand identity for event services.

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The Demand Side Platform Blueprint for Better Selection Decisions in Consumer Services

Fetch - Consumer Services

Jampp helped Fetch attract and activate new users with its user acquisition platform. Fetch wanted to... bring in high-quality users and boost app engagement. Jampp used user acquisition and SKAN to reach Fetch’s audience. They also ran A/B tests on creative strategies and optimized campaigns for better results. Fetch saw a 180% increase in onboarding completions after working with Jampp.

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Demand Side Platform in Action in Consumer Goods

Salomon - Consumer Goods

Emplifi Care helped Salomon cut social response times by 45%. The brand sped... up case handoff by 70% with seamless routing to customer service teams. 99.8% of cases are now handled efficiently through a connected system. Salomon unified its social media reporting and improved communication across dozens of global channels. The solution brought structure and speed to Salomon’s customer support.

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