Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Memberful helped GodSaveThePoints. com add memberships...to their travel website. The founder, Gib Ott, wanted to avoid paywalls and sponsored posts. He used Memberful to offer ad-free content and special benefits to members. This made the site better for readers and built a closer community. Membership became a new way to support the site without losing trust.
Research World needed a new website after their old WordPress site crashed. They wanted a... modern look, better navigation, and easier publishing for content providers. The team chose ApostropheCMS and worked with Corllete, Ltd. to quickly build the new site. They reused much of the ESOMAR UI library, which made development five times faster. The new site launched on time and met their needs for stability and flexibility.
Arena Live Blog helped The National improve live news coverage. The National used... Arena to give real-time updates and interactive content. Readers spent more time on live blogs during big news events. The National saw more audience growth on social media. More readers returned for up-to-date news. Arena made news coverage faster and more engaging.
Fastly helps Ekstra Bladet, Denmark's largest online news site, keep their website stable and fast. The team needed... a way to handle big traffic spikes without downtime. They chose Fastly's CDN for its global reach, fast content purging, and easy-to-use control panel. Ekstra Bladet now puts their whole website behind Fastly. The platform lets them deliver news without interruptions and keeps users happy.
Fastly helps Ekstra Bladet, Denmark's largest online news site, keep their website stable and fast. The team needed... a way to handle big traffic spikes without downtime. They chose Fastly's CDN for its global reach, fast content purging, and easy-to-use control panel. Ekstra Bladet now puts their whole website behind Fastly. The platform lets them deliver news without interruptions and keeps users happy.
FigFlare doubled their website traffic in less than four months. They used Scalenut's... tools to improve content production and SEO. They saw a 90% reduction in time to produce content. Their search engine rankings improved by 50%. This partnership boosted their online visibility.
Egnyte helped Wyanoke Group move to a cloud-hosted file server. The company faced... problems with local file servers, including security risks and time-consuming backups. Egnyte provided strong access controls, password-protected links, and ISO 27001-level security. Wyanoke saw 60% fewer backup-related support tickets, 25% time savings from not maintaining on-premise servers, and 30% faster employee file access. The team now shares files more securely and efficiently.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
U.S. Government Publishing Office (GPO)
- Publishing
Progress MarkLogic helped the U. S. Government Publishing...Office modernize its document publishing. The GPO needed to replace a legacy file-based system and handle millions of documents in print and digital formats. They used MarkLogic Data Hub to build an enterprise application for authoring, publishing, and searching content. The new system sped up Federal Register production and improved editorial and approval workflows. The platform enabled scalable, efficient XML content management and multi-format publishing.
Categorical's Curation Desk helped Hanley Wood Business Media move faster to digital publishing. Editors used drag-and-drop... tools to publish content to the web and over 40 e-newsletters in minutes. This saved hours of work and made editors feel more empowered. In just four months, digital revenue grew quickly. Hanley Wood launched new titles faster and expects to reach its digital revenue goal ahead of schedule.
Atex Desk helped La Stampa move to a digital-first workflow. The newspaper adopted... the platform in 2019. Atex worked closely with La Stampa's editorial and technical teams. They launched a new website and changed how news is published. La Stampa became the first Italian newspaper to use digital-first workflows with Atex Desk.
Brightspot helped the American Institute of Physics improve its content strategy. The organization used... Brightspot's CMS to manage and deliver content more efficiently. This change made their publishing process faster and more flexible. The new system supports future growth and evolving business needs. The American Institute of Physics now has a modern, reliable platform for digital publishing.
Contao Open Source CMS helped Reiseblog Drum und Drin build a travel blog for vanlifers and outdoor adventurers. The site features... full-screen backgrounds, modern animations, and 360° panoramas. A newsletter function sends updates when new posts go live. The solution aims to inspire readers and keep them engaged. Extensions like mobile menus and lazy loading improve the user experience.
Hygraph helped BioCentury improve its content platform. BioCentury needed to... replace its old Drupal system to make content delivery faster and easier. With Hygraph, they federated all their data into one hub and used flexible content modeling. This led to a 120% increase in content engagement and an 81% decrease in time from idea to publishing. BioCentury now manages 60,000 indexed pages and delivers live data to users.
CDO Magazine had problems with their old CMS, BLOX. They faced technical... issues and a poor user interface. Their website traffic was going down. The team wanted a better way to manage content and improve user experience. They switched to Quintype BOLD CMS and page builder. After the change, CDO Magazine saw a 60% increase in page views.
Joomla! helped Elan Vert,... a French children's book publisher, build a new website after a UX workshop. The site needed to serve both B2C and B2B users and clearly present themes and age ranges. The team used custom fields, XT Search for Algolia, and Article everywhere to create a fast, responsive catalog. They faced challenges with Algolia search bar limitations but adapted the search rendering for a satisfying result. Joomla com_content enabled flexible content relationships and future newsletter integration.
RightsLink for Scientific Communications helped The Company of Biologists speed up open access publishing. Before, collecting article... processing charges was slow and manual. RightsLink made the process simple and easy for authors and staff. The Company of Biologists grew its Read & Publish program to over 300 agreements and 1,000 institutions. Now, over 50% of research articles are open access. The average publication timeline dropped to six weeks from acceptance to final version.
The New York Times Company uses WordPress to power its corporate website. The site highlights... the company's mission and history with a clean, multimedia design. WordPress provides strong publishing and customization features for the site. The online experience matches the quality of the company's journalism. Visitors can explore sections about the company, careers, and investor information.
Publishing Success stories in Driving ROI and Results using Content Marketing solutions
Penguin Random House
- Publishing
Lytho helped Penguin Random House modernize its creative process. The Random House... division switched from Lytho Classic to the new Lytho platform. They used how-to videos and a soft rollout to make the change easy. Lytho's team gave strong support and training. Now, the team reviews and approves book jackets and marketing materials for 800 books each year. The new system lets them finish approvals in 3-4 rounds and spread project management across the team.
Vi i villa wanted to give their readers more relevant articles and good advertisements. They worked with... Strossle to show the right content and ads to their audience. Strossle helped them earn more ad revenue. Vi i villa liked that Strossle created new features for more revenue and better article distribution. The CEO said Strossle is a great partner for their needs.
Chartbeat for Publishing helped a leading Brazilian national daily newspaper increase revenue by 15%. The newspaper used... Chartbeat's real-time data to optimize headlines and content, boosting engagement and subscriptions. Analyst productivity rose by 30-40%, and editor and writer productivity increased by 25%. The paper also saw a 3% rise in subscription revenue and improved efficiency in its newsroom operations.
Taboola helped Gazeta de São Paulo improve website monetization and audience reach. The publisher used... Taboola Feed, Newsroom, and Push Notifications across their site. Taboola Push led to a 21% increase in Taboola revenue. Traffic grew by 13% with Taboola For Audience. Taboola Push now makes up 3% of total site traffic.
Arena Live Blog helped The National improve live news coverage. The National used... Arena to give real-time updates and interactive content. Readers spent more time on live blogs during big news events. The National saw more audience growth on social media. More readers returned for up-to-date news. Arena made news coverage faster and more engaging.
Arena Live Blog helped The National improve live news coverage. The National used... Arena to give real-time updates and interactive content. Readers spent more time on live blogs during big news events. The National saw more audience growth on social media. More readers returned for up-to-date news. Arena made news coverage faster and more engaging.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
inPowered AI helped The Motley Fool improve their ad campaigns on Taboola and Outbrain. The Motley Fool... faced high customer acquisition costs and manual campaign management. With inPowered AI, they tested more creatives and optimized bids in real time. This led to a 5x increase in ROAS, a 20% reduction in cost per lead, and saved over 15 hours per week. The Motley Fool saw better results and more efficient campaigns.
Joomag helped Gazelle STL, a women's magazine, move from print to digital. The platform made... it easy to create and share interactive magazines. Gazelle STL used Joomag's analytics and content tools to learn about their readers. This helped them send targeted campaigns and keep readers engaged. The magazine improved its digital reach and content performance with Joomag.
Content Science helped Wiley create a new content strategy. Wiley wanted to... engage users and show a modern identity. Content Science analyzed Wiley’s goals, content, and users. They gave Wiley a clear plan and roadmap. Wiley’s teams now work better together and have a clear direction for web content.
Kobinet-Nachrichten needed a new digital newsroom after their old system, Newscoop, was discontinued. They chose Superdesk... from Sourcefabric because it was flexible and had the features they wanted. The team set up Superdesk in just two months. Now, they publish about seven articles a day and a monthly column. They work more efficiently with fewer editors and manage images better. They also share more content on social media and through a newsletter.
Curata CCS helped Ebner Media Group find and share German language content for its digital magazines. Editors used Curata... CCS to source two-thirds of articles for their events website and automate daily and weekly newsletters. Website visits jumped 260% and page impressions rose 115% in nine months. Unique visitors and ad revenue doubled. The new newsletter brought in a fresh revenue stream from advertisers.
Shorthand helped El Periódico, a Catalonian newspaper, solve slow digital story production. Before, it took... up to eight months to create unique online features. With Shorthand, journalists now build interactive stories without developers. One quarter of new subscriptions come from Shorthand stories. Readers give strong feedback, saying these stories feel special and engaging. The newsroom now works faster and feels more creative.
Vev helped D2, a leading lifestyle magazine in Norway, move from print to digital without losing quality. D2 used Vev's... design tools to create digital content that matched their print standards. The platform made the process faster and easier for writers and designers. D2 now produces more work with less stress and lower costs. Their digital publication has gained recognition and awards since using Vev.
Publishing Clients Speak: The Impact of deploying Email Marketing solutions
Verlag C.H.Beck
- Publishing
Inxmail Professional helped Verlag C. H.Beck connect SAP...CRM with their email marketing. The goal was to manage campaigns and sync data without manual exports. Inxmail set up import and export automation, so data moves between systems with one click. New customer attributes sync automatically, saving time and effort. Staff now run campaigns from SAP CRM without worrying about data updates.
Cybba helped Crain Communications go digital to promote nine major brands. Crain used onsite... engagement and retargeting tools. They drove new traffic and converted users on Facebook and Instagram. They recovered abandoned subscription orders and increased digital efficiency. The campaign generated over 3,915 subscriptions and recovered $420,000 in revenue. Crain achieved these results without adding staff or resources.
Puresend helped Forbes upgrade its email marketing for its newsletter division. Forbes needed a... reliable email service provider with custom features and fast transition. Puresend delivered a tailored solution, met the go-live deadline, and improved user experience. Forbes gained better deliverability, transparency, and support. The partnership led to new features like a custom preferences page and automated opt-out sharing.
Kit helped Isa Adney grow her email list from 500 to 25,000 subscribers in less than a year. She used social... media to attract followers and then converted them into email subscribers with Kit. This strategy helped her build trust and connect with her audience. Kit made it easy for Isa to manage her email marketing and grow her business. She turned her Instagram followers into a full-time business using Kit.
Marigold Engage helped Corwin, a leading education publisher, improve marketing results. Corwin needed to... move from manual, email-only marketing to a data-driven, automated approach. With Marigold Engage, Corwin gained a 360° customer view, used AI for targeting, and delivered personalized content across channels. The company saw a 30% increase in opportunities, a 15% rise in closed sales value, and a 50% boost in opportunity-to-sale conversion. Email open rates rose by 32%, web traffic to product pages increased by 11%, and content-offer page visits jumped 94%. Team productivity improved with a 32% decrease in email campaign deployment time.
MailerLite helped Salty grow to over 1,500 paid members. The founder did... not write any articles. Salty used email marketing and paid newsletter subscriptions. The platform made it easy to collect leads and automate emails. Salty built a strong audience and increased revenue with digital products.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
EmailOctopus helps Eddie deAngelini, an author, create fun and eye-catching email newsletters. He uses the... drag and drop editor to design emails without needing technical skills. The platform lets him group contacts by reader preferences and automate welcome emails. Eddie finds it easy to use and does not need to know how to code. He reaches his readers more effectively with EmailOctopus.
Litmus helped Harvard Business Review cut their email review and approval time by 50%. The team used... Litmus Proof for centralized feedback and Litmus Previews & QA to catch email display issues before sending. They improved email accessibility and ensured every campaign met brand standards. Cara Vaccaro, email marketing manager, said Litmus is now essential to their workflow.
Peroozal is a platform that helps readers find books and authors connect with their audience. Railsware managed all... product development, including front-end, back-end, and design. The team worked closely with Peroozal to build a web app that meets their goals. The platform lets authors sell books and services directly to readers. There are no publishers involved, only authors and readers. Railsware provided ongoing support and system integration.
Mapp Marketing Cloud helped Pan Macmillan gain deeper insights into reader behavior. The company wanted... to understand customer journeys, even when purchases happened on third-party sites. Mapp's real-time analytics unified engagement data from web and owned channels. This enabled Pan Macmillan to personalize book recommendations and automate global book launches. The solution improved their ability to engage readers and tailor marketing messages.
Interactive Direct Marketing Application helped Christian Science Monitor manage email campaigns. The news organization... needed to reach many online subscribers quickly and easily. They chose Interactive for its API, made for the publishing industry. The API let them automate campaign sends and mailing list creation. This made their email process faster and less manual.
Campaigner helps TheBusinessDesk. com deliver regional...business news fast. TheBusinessDesk.com uses Campaigner’s cloud-based email platform to send personalised news and event updates. Campaigner’s custom mailing lists and real-time integrations let them target readers by region and interest. The South West Property Lunch event sold out after just four email campaigns. TheBusinessDesk.com achieved a 99% delivery rate, 27.59% open rate, and 8.53% click-through rate.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Yext Search helps Lulu Press improve digital presence management for self-publishers. Lulu needed a... way to give customers quick access to videos, articles, and guides about publishing. With Yext, Lulu built a strong onsite search that shows the right content at the right time. Customers now find answers faster and need less support. Lulu reduced support tickets and made it easier for creators to get help on their own.
Finnish National Language Certificate Administration
- Public Sector
Matrix42 conversational AI helped the Finnish National Language Certificate Administration. They used AI... to streamline their certificate administration process. The solution improved efficiency and made the process easier. The public sector organization benefited from better service management. The case shows how conversational AI can help automate public services.
Issuu helped Lonely Planet grow its digital magazine audience. Lonely Planet wanted... to expand beyond guidebooks and reach more readers online. They used Issuu to share and embed their magazine easily. Issuu's features let them track reader engagement and boost brand visibility. In less than a year, Lonely Planet gained over 85,000 subscribers and 2.5 million impressions.
Stackfield helped Mildenberger Publishing replace insecure US tools with a GDPR-compliant German solution. The company quickly... introduced Stackfield to all users, making marketing management more efficient. Stackfield's project management features improved collaboration with external employees and streamlined online shop development. The team now saves time, avoids confusion, and documents all communication in one place. Marketing campaigns and complex projects are managed simply and clearly in Stackfield.
Fusion Connect Hosted Voice helped Community Journals support remote work while waiting for new office space. The company needed... to upgrade its phone system for telecommuting, boost productivity, and cut hardware costs. Fusion Connect provided hosted voice, audio conferencing, and new desk phones. Staff could work from home and still appear as one team to clients. Caller ID showed the company name, and advanced features improved collaboration. Employees used simple 4-digit dialing, and support was always available. The solution cost less than their old system.
Egnyte helped Wyanoke Group move to a cloud-hosted file server. The company faced... problems with local file servers, including security risks and time-consuming backups. Egnyte provided strong access controls, password-protected links, and ISO 27001-level security. Wyanoke saw 60% fewer backup-related support tickets, 25% time savings from not maintaining on-premise servers, and 30% faster employee file access. The team now shares files more securely and efficiently.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Petit Futé wanted to expand its travel guides to new foreign markets. They faced a... challenge because their content was very large and changed often. They needed a way to translate this content quickly and affordably. Petit Futé chose SYSTRAN’s automatic translation technology. They used it to translate practical information and help their translators work faster. The solution was fully integrated into their system. This helped them launch an English website and support more languages.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
ScriptRunner helped the City of Munich automate IT tasks and improve efficiency. The city used... ScriptRunner to centralize PowerShell scripts and reduce redundant work. This made it easier to fix server problems and improved software stability. Automation saved time and kept quality consistent for tasks like granting Active Directory access. Security improved because backups and log collection no longer required special access rights. The IT team plans to expand automation, including testing SSH access to Linux.
Agillic's Omnichannel Marketing Automation Platform helped Egmont Publishing improve their subscription business. Egmont used Agillic... to create data-driven, personalised welcome flows for new subscribers. This approach reduced churn by 22% during the trial period. Egmont used personalisation based on age, gender, location, and behavior. The platform's features, like web tracking and testing, made it easy for Egmont to get fast, verifiable results.
The email marketing automation platform helped High Profile Club, a PR agency, improve communication with customers and subscribers. The agency faced... issues with their previous marketing automation tool, including sending failures and workflow problems. The new solution automated event registration emails and reminders, and enabled better contact import and segmentation. Developers created a countdown timer for event reminders, making communication more reliable and timely. The marketing team also learned to use the omnichannel CDP for better subscriber management.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Marigold Engage helped Corwin, a leading education publisher, improve marketing results. Corwin needed to... move from manual, email-only marketing to a data-driven, automated approach. With Marigold Engage, Corwin gained a 360° customer view, used AI for targeting, and delivered personalized content across channels. The company saw a 30% increase in opportunities, a 15% rise in closed sales value, and a 50% boost in opportunity-to-sale conversion. Email open rates rose by 32%, web traffic to product pages increased by 11%, and content-offer page visits jumped 94%. Team productivity improved with a 32% decrease in email campaign deployment time.
emfluence Marketing Platform helped ArcaMax Publishing grow BookDaily. com. BookDaily.com struggled...to get new authors and customers in a crowded market. emfluence used paid search marketing and tested ads to attract more authors. The campaign led to a 10% increase in conversion rate, a 7% drop in cost per conversion, and a 1.4% rise in clickthrough rates. This gave ArcaMax a scalable way to reach new authors.
PushPushGo helped 24sata, a Croatian news portal, reach readers instantly with web push notifications. 24sata used targeted... notifications based on user interests and location. In the first two months, they gained over 260,000 subscribers. Targeted campaigns saw a 37% higher CTR than mass campaigns. Campaigns with call-to-action buttons had a 68% higher CTR. 24sata saw more visits and higher engagement almost immediately after starting web push.
Ontraport helped EMS Corps, part of Public Works Alliance, scale its national program for underserved youth. Manual processes made... it hard to expand and meet grant requirements. Ontraport built a custom CRM in four months. The system automated applications, communications, and stipend tracking. EMS Corps launched 13 new programs, handled 100+ applicants per region, and saved over $200,000 on tech costs.
Mapp Marketing Cloud helped Pan Macmillan gain deeper insights into reader behavior. The company wanted... to understand customer journeys, even when purchases happened on third-party sites. Mapp's real-time analytics unified engagement data from web and owned channels. This enabled Pan Macmillan to personalize book recommendations and automate global book launches. The solution improved their ability to engage readers and tailor marketing messages.
Aprimo Digital Asset Management helped Hachette Book Group replace their slow, unreliable DAM system. Hachette needed a... stable, fast, and scalable solution for over six hundred thousand products. Aprimo streamlined workflows, improved search, and made asset uploads and distribution easier. The new system integrated with more than twelve existing systems. Users now have quick access to assets and automatic file replication for retail sites.
EmbedReviews helps Habit Examples show social proof on their website. The founder wanted... to grow newsletter subscribers and needed to build trust fast. By displaying reader reviews, the site gained credibility. This led to a 500% increase in email list size. People also reached out to say the reviews impressed them.
Social Elephants helped digital magazines compete for readers on social networks. The magazines wanted... to grow their audience and increase engagement. Social Elephants provided tools for tracking Facebook share of voice and engagement. The solution supported the magazines in their fight to capture more readers. The case highlights the shift from traditional to digital business press.
Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR... team uses Meltwater's media intelligence and media relations tools to track media coverage, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.
Piano helped The Post and Courier grow paywall revenue by 57%. The company used... Piano’s Ad Revenue Insights to unify ad and subscription strategies. This led to 17% year-over-year subscription revenue growth and a 16% increase in ad impressions. Teams used shared dashboards for better decisions. The solution improved total revenue optimization and cross-department collaboration.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Echobox Email helped Hearst Italia improve their newsletter process. The company used... to have a slow and complex workflow with old software. After switching to Echobox Email, they saw a 31% increase in email click rates. They also reduced the time spent on newsletters by 85%. Editorial teams now find the tool easy and fast to use, with better control over newsletter content.
Naytev helps Inc. improve branded content... with data-driven A/B testing. Inc. uses Naytev to test articles and videos for each campaign. This boosts engagement and makes content more appealing to readers and clients. Inc. saw a 154% increase in engagement rate, a 310% rise in clickthrough rate, and a 58% jump in video view time. Naytev also simplifies sponsor attribution and campaign management for Inc.
Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR... team uses Meltwater's media intelligence and media relations tools to track media coverage, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.
Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR... team uses Meltwater's media intelligence and media relations tools to track media coverage, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.
Audiense Connect helped EL PAÍS send personalized news to readers on Twitter. In 25 days,... they saw 308,000 interactions from subscribers. Nearly 5,000 new subscribers joined in three weeks. On average, 14,000 actions happened daily in the first 14 days. 71% of subscribers interacted with the experience every day. EL PAÍS used direct messages to deliver content based on user preferences.
Emplifi helped Penguin Random House Grupo Editorial boost social media engagement by 59% and grow their community by 6. 24%. The publishing...company used Emplifi's analytics and automated publishing to manage 4,000 posts in a year. Emplifi's platform gave them better reporting, content inspiration, and influencer tools. During the COVID-19 pandemic, they used Emplifi to improve customer service and streamline book replacement processes.
Top Stories in Publishing about adoption of CRM software
Wiley
- Publishing
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Front helped Column, a collaborative public notice platform, improve team efficiency and reach Inbox Zero in 30 days. Column faced challenges... with multiple platforms and a backlog of over 100 support requests. By centralizing workflows and integrating tools like HubSpot, Jira, and Aircall with Front, they streamlined communication and support. The solution allowed 80% of their teams to work in one place, making operations faster and more reliable. Column now manages nearly all external communication through Front, boosting productivity and collaboration.
ONLYOFFICE helps Frans van Beers, an independent blogger, publish and share content easily online. After losing trust... in a previous service, he switched to ONLYOFFICE for its reliability and user-friendly features. He can create, save, and share his work securely from anywhere. The platform allows him to present reviews attractively and collaborate on projects. The free version offers unlimited storage, making it ideal for bloggers.
Wege-Zweckverband (WZV) needed a way to manage complex information from many areas. They wanted a... CRM system that could connect with their other software. They also needed to get employees to use the new system. WZV chose SuperOffice and integrated it with their existing tools. The management started using it first, then other departments joined. Now, all employees use SuperOffice for customer contact and task management. This has led to better teamwork, mobile working, and higher quality of work.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Maximizer CRM helped Kenilworth Publishing manage deadlines and client data. The company used... Maximizer to centralize information and automate tasks. This led to a 20% reduction in staff needs and $400,000 CAD in annual cost savings. Kenilworth also reduced lost ad revenue by $19,000 CAD per year. The CRM made it easier to pass BPA Worldwide audits and improved team efficiency.
Publishing Success stories in Driving ROI and Results using Event Management solutions
Forbes Middle East
- Publishing
Forbes Middle East needed to manage larger events post-COVID. They chose Cvent's... platform to centralize event management. This included registration, check-in, and email marketing. The transition reduced manual errors and saved time. At one event, 500 attendees checked in within 1-2 hours. The new system improved efficiency and attendee experience.
InEvent helped The Atlantic move from virtual-only to hybrid and in-person events. The Atlantic needed... better data collection and integration to make smart decisions. They chose InEvent to collect data from both in-person and virtual activities. This made it easier to balance event types and improve event planning. The Atlantic now hosts more engaging and data-driven live events.
Brushfire Online helped Carey Nieuwhof Communications run a large virtual event. The team wanted... to engage social media followers and needed a reliable platform for over 17,000 registrants. They chose Brushfire for its stability and interactive chat features. The event ran smoothly, supporting high engagement and a seamless attendee experience.
Forbes Middle East needed to manage larger events post-COVID. They chose Cvent's... platform to centralize event management. This included registration, check-in, and email marketing. The transition reduced manual errors and saved time. At one event, 500 attendees checked in within 1-2 hours. The new system improved efficiency and attendee experience.
Forbes Middle East needed to manage larger events post-COVID. They chose Cvent's... platform to centralize event management. This included registration, check-in, and email marketing. The transition reduced manual errors and saved time. At one event, 500 attendees checked in within 1-2 hours. The new system improved efficiency and attendee experience.
Whova helped The Author’s Journey, a new indie publishing company, connect with clients at events. Elona Washington used... Whova’s community board and private messaging to network and land her first client. The platform’s gamified leaderboard encouraged her to engage more, helping her book more clients. Whova’s networking tools gave her confidence and helped her grow her business quickly. Elona recommends using Whova with a clear plan to maximize networking and event value.
Forbes Middle East needed to manage larger events post-COVID. They chose Cvent's... platform to centralize event management. This included registration, check-in, and email marketing. The transition reduced manual errors and saved time. At one event, 500 attendees checked in within 1-2 hours. The new system improved efficiency and attendee experience.
Forbes Middle East needed to manage larger events post-COVID. They chose Cvent's... platform to centralize event management. This included registration, check-in, and email marketing. The transition reduced manual errors and saved time. At one event, 500 attendees checked in within 1-2 hours. The new system improved efficiency and attendee experience.
Ebsta's Relationship Intelligence Platform helped Informa increase revenue by 73%. Informa improved Salesforce... adoption by 3x and increased contacts in Salesforce by 14%. High-quality engagement with accounts grew by 12%. The platform made all customer relationships and activity visible in the CRM. New reps could see all conversations and context for accounts. Informa also sold three SMEs after using Ebsta.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Ebsta's Relationship Intelligence Platform helped Informa increase revenue by 73%. Informa improved Salesforce... adoption by 3x and increased contacts in Salesforce by 14%. High-quality engagement with accounts grew by 12%. The platform made all customer relationships and activity visible in the CRM. New reps could see all conversations and context for accounts. Informa also sold three SMEs after using Ebsta.
Grammarly helped Casandra Lorentson gain confidence in her writing. She used Grammarly... to catch errors and improve clarity in her work. This support made her feel less like an imposter in her new communications role. Grammarly's edits helped her share science stories with a wider audience. She now uses her voice to elevate others in public relations.
Piano helped The Post and Courier grow paywall revenue by 57%. The company used... Piano’s Ad Revenue Insights to unify ad and subscription strategies. This led to 17% year-over-year subscription revenue growth and a 16% increase in ad impressions. Teams used shared dashboards for better decisions. The solution improved total revenue optimization and cross-department collaboration.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
OpenPath helped Hearst Newspapers boost its programmatic online video revenue by 23%. The company wanted... to improve inventory fill-rates in a tough publisher market. OpenPath gave advertisers direct access to Hearst's video inventory. This led to a 4x increase in fill-rate. Hearst Newspapers now has better inventory competitiveness.
Mapp Marketing Cloud helped Pan Macmillan gain deeper insights into reader behavior. The company wanted... to understand customer journeys, even when purchases happened on third-party sites. Mapp's real-time analytics unified engagement data from web and owned channels. This enabled Pan Macmillan to personalize book recommendations and automate global book launches. The solution improved their ability to engage readers and tailor marketing messages.
U.S. Government Publishing Office (GPO)
- Publishing
Progress MarkLogic helped the U. S. Government Publishing...Office modernize its document publishing. The GPO needed to replace a legacy file-based system and handle millions of documents in print and digital formats. They used MarkLogic Data Hub to build an enterprise application for authoring, publishing, and searching content. The new system sped up Federal Register production and improved editorial and approval workflows. The platform enabled scalable, efficient XML content management and multi-format publishing.
Lytho helped Penguin Random House modernize its creative process. The Random House... division switched from Lytho Classic to the new Lytho platform. They used how-to videos and a soft rollout to make the change easy. Lytho's team gave strong support and training. Now, the team reviews and approves book jackets and marketing materials for 800 books each year. The new system lets them finish approvals in 3-4 rounds and spread project management across the team.
Facilis TerraBlock helped Chicago Tribune Media Group upgrade to 4k video production. The Creative Services... team needed easy-to-manage, high-bandwidth storage for growing content. Facilis enabled efficient project sharing and direct access for editors and producers. The system supported both Fibre and Ethernet, fitting different user needs. Output tripled since installation, and the team expanded with two new 96TB TerraBlock units. Facilis also integrated with LTO tape archives for seamless long-term storage.
A publisher of a popular daily trade newsletter and several specialty newsletters
- Publishing
Xtenit Platform helped a newsletter publisher manage and target ads in both email and web formats. The publisher wanted... to keep subscriber experiences focused on newsletters and track articles for reporting and SEO. Xtenit allowed them to customize content and ads for email, web, and mobile. The platform enabled web access restrictions to drive new subscriptions. Advertisers gained more value with unified ad placement and tracking across channels.
Atex Desk helped La Stampa move to a digital-first workflow. The newspaper adopted... the platform in 2019. Atex worked closely with La Stampa's editorial and technical teams. They launched a new website and changed how news is published. La Stampa became the first Italian newspaper to use digital-first workflows with Atex Desk.
Cloudinary helped Bloomsbury Publishing digitize and deliver high-resolution books and images for universities and researchers. The platform enabled... secure, real-time delivery of responsive images in many formats and sizes. Bloomsbury saw a 50% reduction in publishing time. Image-heavy pages now load in less than one second. The company saved up to 24 months on its digital transformation project.
Cloudinary helped Bloomsbury Publishing digitize and deliver high-resolution books and images for universities and researchers. The platform enabled... secure, real-time delivery of responsive images in many formats and sizes. Bloomsbury saw a 50% reduction in publishing time. Image-heavy pages now load in less than one second. The company saved up to 24 months on its digital transformation project.
MediaBeacon helped Pivot Point, a publisher for the hair and beauty industry, manage a large pool of digital assets. Pivot Point used... the new Adobe Connector to improve their creative process. They streamlined workflows by removing and merging steps. Designers at Pivot Point were excited about the new process. The solution made it easier to repurpose content for different markets.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
A leading US publisher wanted to improve ad performance and user experience. They used Browsi's... AI to personalize ad layouts for each visitor. Ads per page increased by 11%. Viewability rose by 38% to 80%. Invalid traffic dropped by 55%. User experience also improved, with a 6% increase in average scroll depth and a 38% decrease in scroll velocity.
A popular Australian website faced challenges in monetizing their AMP pages, which were crucial for attracting mobile users. They needed to... increase AMP revenue without additional investment and prepare for the Google Core Web Vitals update. AdSparc implemented a solution with server-side header bidding, automatic floor optimization, and exclusive ad units. As a result, the publisher saw a 12% increase in viewability, a 124% increase in request eCPM, and a 381% increase in total impressions. Non-AdX demand contributed more than 60% of the total income.
OpenX helped Kiplinger boost ad spend by 3X using private marketplace deals. Kiplinger first used... OpenX’s header bidding, which led to high win rates and strong CPMs. They then adopted OpenX PMPs and scaled demand with Multi-Publisher PMPs. Kiplinger also became an early Real-time Guaranteed partner, securing revenue-guaranteed programmatic deals. This strategy improved monetization and brought more quality demand.
Appodeal's Growth Platform helped NewPubCo, a mobile game publisher, improve ad creative production using AI tools. NewPubCo faced challenges... with low install rates, poor eROAS, and low retention for their Dominoes and Spades games. By using AI-generated ads and A/B testing, they increased eROAS by up to 15% for Dominoes and 8% for Spades. Retention rates improved to 15% and 17% for the games. The solution also boosted profitability and install growth, setting new standards for mobile game marketing.
PageRaft helped Global Golf Post move from PDFs to a responsive digital platform. The team faced... problems with mobile readers struggling to view content. PageRaft made it easy to design digital issues and improved the workflow. Creative staff found more freedom and creativity with the new tool. Advertisers kept their full-page ads, supporting the business model. The switch made the reading experience better for everyone.
Publishing Clients Speak: The Impact of deploying Mobile Marketing solutions
Newsweek
- Publishing
Newsweek wanted to convert more visitors into email subscribers. They aimed to... increase visitor engagement to maximize ad and subscription revenue. Newsweek faced challenges with email marketing and visitor retention. They sought to improve customer loyalty and engagement.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Dropbox helped Westchester Publishing Services organize files and improve teamwork. The company used... Dropbox to bring all client files into one secure place. This made it easier to work with over 600 publishers. Dropbox's speed and security helped Westchester save time and grow revenue. Clients trust Dropbox to keep their files safe. Westchester quickly rolled out Dropbox to all staff and freelancers, making work faster and more reliable.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
QR Code Generator PRO helped Downtown CityMaps digitize tourist information in Scotland. COVID-19 forced them... to find a zero-touch solution for sharing maps and guides. They used dynamic QR Codes to let tourists access updated content on their own devices. This led to a 3.5-minute average dwell time, five-figure savings in print and distribution, and 50% more venues covered quickly. The solution kept information accessible and safe during the pandemic.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
award-winning, ad-free quarterly magazine for girls aged 5 to 12
- Publishing
This magazine for girls had trouble managing subscriptions and keeping a personal touch with readers. Their old system... was costly and missed growth chances. They switched to SimpleCirc for better support and features. SimpleCirc made subscription management easier and saved time with automated renewal emails. Subscribers can now manage their own accounts. The magazine now spends less time on admin work and more on content. They are happy with the support and plan to keep using SimpleCirc.
eSuite helped Aschendorff Group move from costly legacy systems to a flexible subscription management platform. The company wanted... to grow digital business, keep print revenue, and cut costs. eSuite let them launch new offers in minutes and manage both print and digital subscriptions in one place. Aschendorff Group reduced time to market for new products by 97%. They expect big gains in revenue and much lower operational costs.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
The Cook Political Report used Recurly to improve its subscription business. Before Recurly, they... only offered yearly subscriptions that did not auto-renew, and payments were manual and confusing. Recurly provided easier payment options, more flexibility, and automated processes. This made it simpler for subscribers to pay and helped Cook Political manage different subscriber needs. The platform was chosen for its strong API and good documentation.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Redbooth helped Occasions Media Group manage workflows and team communication. The company grew... from 2 employees to a larger team, many working remotely. Redbooth's task list templates and project views made it easy to track magazine production. The team reduced email clutter and improved organization. Staff now communicate and manage tasks in one place, making work less stressful and more efficient.
Wrike helped San Francisco Chronicle manage creative requests and reviews for marketing. The team needed... a better way to handle project intake and feedback. Wrike provided request forms, templates, a mobile app, and proofing tools. This made it easier to track projects and keep everyone updated. Five creative and development teams now use Wrike to save time and improve project visibility.
Lulu Press wanted to improve customer experience and manage growth across teams. Their old tools... and processes made work slow and inefficient. They used ClickUp to speed up product releases and make marketing work smoother. Now, Lulu has one place for all their work and better teamwork. They saw a 12% increase in work efficiency and replaced two tools with ClickUp. Over 100 employees now use ClickUp company-wide.
OpenProject helps District Office Enzkreis manage projects and share information. The team uses... it to visualize project timelines and track tasks. OpenProject supports the implementation of the federal participation act and personnel development projects. Team members access project data anytime, making collaboration easier. Meetings are more efficient with shared agendas and minutes. The web-based system improves project structure and communication.
U.S. Government Publishing Office (GPO)
- Publishing
Progress MarkLogic helped the U. S. Government Publishing...Office modernize its document publishing. The GPO needed to replace a legacy file-based system and handle millions of documents in print and digital formats. They used MarkLogic Data Hub to build an enterprise application for authoring, publishing, and searching content. The new system sped up Federal Register production and improved editorial and approval workflows. The platform enabled scalable, efficient XML content management and multi-format publishing.
FullContact helped a leading publisher grow its monetizable audience by 15. 5 times. The...publisher wanted to boost advertising revenue. FullContact used customer recognition and data enrichment tools. The solution did not need third-party cookies. The publisher can now engage more website visitors and increase ad revenue.
Mapp Marketing Cloud helped Pan Macmillan gain deeper insights into reader behavior. The company wanted... to understand customer journeys, even when purchases happened on third-party sites. Mapp's real-time analytics unified engagement data from web and owned channels. This enabled Pan Macmillan to personalize book recommendations and automate global book launches. The solution improved their ability to engage readers and tailor marketing messages.
Omeda helped Arkansas Business Publishing with onboarding. The company used... Omeda's integrated audience data platform and customer data platform. They also used workflow and process automation, multichannel engagement, and email engagement tools. The case highlights how Omeda supports media businesses with subscription management and audience solutions.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
OpenWeb helped The Times, a leading British newspaper, boost community engagement and reader loyalty. The Times wanted... to understand how readers felt about Brexit years after the event. Using OpenWeb, they gained insights into audience conversations. This data shaped their editorial strategy and deepened engagement with their audience.
Viafoura helped The Independent improve user engagement and increase registrations. The Independent faced... low engagement and manual moderation challenges. Viafoura's automatic moderation and new commenting tools made conversations civil and easy. The Independent added a registration gate to capture user data. Registrations increased by 100% in 12 months. Users spent 15 times more time on-site after registering.
CDO Magazine had problems with their old CMS, BLOX. They faced technical... issues and a poor user interface. Their website traffic was going down. The team wanted a better way to manage content and improve user experience. They switched to Quintype BOLD CMS and page builder. After the change, CDO Magazine saw a 60% increase in page views.
Zapnito helped Chemist + Druggist build an online community. The goal was... to deliver ROI and create a space that is more than just event technology. The community supports engagement for the pharmaceutical publication. The case highlights the value of community-led growth for media brands.
SamCart helped Ash Ambirge, founder of Meat & Hair, sell digital products, courses, and memberships with ease. She needed a... simple way to manage upsells without hiring developers. SamCart let her tweak sales pages herself and test conversions to cold audiences. Her email campaign converted 10% of cold subscribers, showing strong results. Ash values how SamCart makes running her business easy from any device.
Swiftype helped EO Media Group improve search for their ad marketplace on Capital Press. Before Swiftype, they... could not see what users searched for and missed ad opportunities. Swiftype was easy to set up and gave them faceting and promoted listings. The team now uses Swiftype's dashboard for daily insights. Results include a 43% increase in users, 17% more sessions, 145% more ad revenue, and 175% more users viewing a second page.
EmbedReviews helps Habit Examples show social proof on their website. The founder wanted... to grow newsletter subscribers and needed to build trust fast. By displaying reader reviews, the site gained credibility. This led to a 500% increase in email list size. People also reached out to say the reviews impressed them.
SubscriptionFlow helped Evangelical Action manage magazine subscriptions. The challenge was... to handle diverse subscribers and multiple subscription plans. SubscriptionFlow customized its subscription management software for their needs. They provided hosted payment pages for easy and secure transactions. Evangelical Action can now bill subscribers accurately and receive payments on time from anywhere.
DynamicWeb helped the Lorenz Corporation move to a fully-integrated eCommerce website with Dynamics AX. The company replaced... unreliable, home-grown and open-source systems. The new solution improved admin usability and let customers filter thousands of SKUs and buy digital products online. The integration saves the time of 1-2 full-time roles per year. The overall cost of ownership is much better than before. Digital sales are now a growing part of their business.
Botify helped The Hindu boost organic visits by 27%. The Hindu faced... tech debt and a legacy CMS that limited SEO improvements. Botify gave a full view of site issues and validated the SEO team's findings. The platform showed where Google wasted crawl budget. The Hindu saw 50% more indexable pages crawled and doubled impressions. This improved visibility and organic search traffic.
urllo helped William Reed manage over 1,000 domains in one place. The IT and... marketing teams used urllo to centralize redirects and view analytics. urllo automated SSL certificate management, saving costs and time. The new dashboard showed redirect traffic and helped fix strategy gaps. William Reed improved SEO and made redirect management easier and safer.
Botify helped The Hindu boost organic visits by 27%. The Hindu faced... tech debt and a legacy CMS that limited SEO improvements. Botify gave a full view of site issues and validated the SEO team's findings. The platform showed where Google wasted crawl budget. The Hindu saw 50% more indexable pages crawled and doubled impressions. This improved visibility and organic search traffic.
Apex Pacific's search engine optimization software helped CorpRat Pty Ltd boost website visitors from 10 to 200 per day in 3 months. CorpRat previously relied... on expensive PPC ads with poor sales conversion. Apex Pacific performed keyword research, updated meta tags, rewrote page content, and built links. After 3 months, CorpRat achieved several top ten search rankings and cut PPC spending from $2,000 to $500 per month. The site now attracts 200 quality visitors daily, a 2000% increase.
SEO Rank Monitor helped BigSpark improve their SEO strategy. BigSpark used the... tagging feature to group keywords and track their progress. They set goals to improve rankings and increase relevant traffic. Tagging helped them monitor high-traffic and conversion keywords, track website changes, and measure link building. After tagging keywords for a new tool, they gained insights to boost rankings and earnings.
IdoSell helped Karakter, a unique publishing house, launch their own online store. Karakter wanted to... sell books on their own terms, without outside pressure. IdoSell provided a platform that matched their vision and supported their independent strategy. The solution allowed Karakter to focus on publishing and reach customers who share their values. The case shows how IdoSell supports niche publishers in building direct e-commerce channels.
AtomStore B2B e-commerce platform helped Wydawnictwo Znak automate book sales for wholesale clients. Before 2019, Znak... relied on a mobile app and manual sales, which was slow and complex. The new system enabled a full online catalog, fast ordering, and marketing tools like banners and newsletters. Integration with ERP was easy thanks to AtomStore's API. The platform reduced sales process costs and improved customer experience.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Bombora helped Seatrade Maritime, a niche publication of Informa Markets, improve its programmatic marketing and content strategy. Seatrade Maritime used... Bombora’s Data Co-op and Intent data to better target leads and understand audience interests. The team saw a 3.3% click-through rate for clients and closed a $50,000 deal with a large ship management company. Bombora’s solution also helped Seatrade Maritime expand into the South American publishing market and create new revenue streams.
Audiense Connect helped EL PAÍS send personalized news to readers on Twitter. In 25 days,... they saw 308,000 interactions from subscribers. Nearly 5,000 new subscribers joined in three weeks. On average, 14,000 actions happened daily in the first 14 days. 71% of subscribers interacted with the experience every day. EL PAÍS used direct messages to deliver content based on user preferences.
Audiense Connect helped EL PAÍS send personalized news to readers on Twitter. In 25 days,... they saw 308,000 interactions from subscribers. Nearly 5,000 new subscribers joined in three weeks. On average, 14,000 actions happened daily in the first 14 days. 71% of subscribers interacted with the experience every day. EL PAÍS used direct messages to deliver content based on user preferences.
Similarweb helps Penguin Random House understand readers in real time. The Consumer Insights... team uses Keyword Research and Audience Analysis tools to track what people search for and where they go online. They use these insights to adjust marketing and publishing messages quickly. The team builds a full picture of their audience and shares it with marketing and authors. Similarweb gives them data they could not get from other vendors.
Top Stories in Publishing about adoption of Advertising software
Peter Pauper Press
- Publishing
Intentwise Explore helped Peter Pauper Press boost new-to-brand customers by 323%. The company used... AMC insights to find 11 top products with high conversion rates. They increased ad spend on these products by 150%. They also paired Sponsored Products with Sponsored Brands and Sponsored Display ads. This led to a 100% year-over-year increase in new-to-brand purchases and a 341% rise in new-to-brand sales.
Project Agora's Content Recommendation Widget helped Vltava Labe Media (VLM) increase eCPM by 15%. VLM also saw... an 8% uplift in organic traffic recirculation. The solution reduced bounce rate and kept visitors on their sites longer. VLM valued the strong support from Project Agora during onboarding. The results show improved revenue and user engagement for this large Czech publisher.
Atex Desk helped La Stampa move to a digital-first workflow. The newspaper adopted... the platform in 2019. Atex worked closely with La Stampa's editorial and technical teams. They launched a new website and changed how news is published. La Stampa became the first Italian newspaper to use digital-first workflows with Atex Desk.
LiveIntent helped Reader's Digest grow their digital audience for the Taste of Home product launch. Reader's Digest used... LiveIntent to onboard first-party data and target food lovers across culinary newsletters. The campaign reached more people outside their own subscribers. Results included a 117% lift in conversions, 20% more clicks, and a 70% lower eCPA. Reader's Digest used their data to find and engage food enthusiasts.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Thought Industries Learning Business Platform™ helped Independent Publishers Guild launch the IPG Skills Hub. The platform made... it easy to deliver online learning to members. IPG now offers one Resources course per week and one Essentials course per month. Members show strong interest in a variety of courses. The platform supports text, video, and audio content. IPG plans to expand content types and use integrated commerce features.
MagicBox helped Folens build a K-12 digital assignment engine. Folens wanted to... deliver resources and ebooks across devices and make it easy for teachers to assign and grade work. MagicBox provided a platform with learning analytics, automatic grading, and a teacher dashboard. Teachers saved time and could give fast feedback. The platform supported remote teaching during the Covid-19 pandemic.
A UK-based children's publisher faced challenges in productivity and accessibility. They needed to... streamline their content creation process and enhance accessibility for children with learning difficulties and non-native English speakers. The publisher sought a user-friendly solution to scale output and reduce operational costs. MRCCWiz, an AI-powered authoring tool, was used to address these needs, focusing on inclusivity and efficiency.
Publishing Success stories in Driving ROI and Results using Help Desk solutions
Wolters Kluwer Health
- Publishing
Alloy Software helped Wolters Kluwer Health improve IT service management. The company needed... a better way to handle support tickets across global offices. Their old system, Track-It!, was slow and manual. Alloy provided a solution with automated workflows and alerts. This made support faster and more organized for their teams.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Emplifi helped Penguin Random House Grupo Editorial boost social media engagement by 59% and grow their community by 6. 24%. The publishing...company used Emplifi's analytics and automated publishing to manage 4,000 posts in a year. Emplifi's platform gave them better reporting, content inspiration, and influencer tools. During the COVID-19 pandemic, they used Emplifi to improve customer service and streamline book replacement processes.
Kotobee helped Dean Publishing support authors in connecting with their readers. Before Kotobee, authors... struggled to keep readers informed about new books and events. With Kotobee, authors can collect reader contact information and use interactive features like quizzes, videos, and book apps. The mobile app format is especially popular with readers. Kotobee's AI-powered tools make content creation fast and easy.
ONLYOFFICE helps Frans van Beers, an independent blogger, publish and share content easily online. After losing trust... in a previous service, he switched to ONLYOFFICE for its reliability and user-friendly features. He can create, save, and share his work securely from anywhere. The platform allows him to present reviews attractively and collaborate on projects. The free version offers unlimited storage, making it ideal for bloggers.
FigJam helps Dwell run fast, open brainstorming sessions called swarms. Teams use FigJam... to share ideas and get feedback in 10 to 15 minutes. Swarms moved from Figma to FigJam because it is easier for everyone to use. Dwell uses weekly swarms to gather ideas, set goals, and vote on new concepts. In one session, the team collected over 100 new ideas for magazine covers.
Grammarly helped Casandra Lorentson gain confidence in her writing. She used Grammarly... to catch errors and improve clarity in her work. This support made her feel less like an imposter in her new communications role. Grammarly's edits helped her share science stories with a wider audience. She now uses her voice to elevate others in public relations.
Departmental Fire and Rescue Service of Lot (SDIS 46)
- Public Sector
eXo Platform helped the Departmental Fire and Rescue Service of Lot (SDIS 46) manage all fire stations in the department. They used eXo... Platform as a digital workplace. The platform brought together tools for efficient work and a better employee experience. It offered features like company intranet, collaboration, and knowledge management. The solution was smartly integrated for their needs. The case highlights how eXo Platform supports public sector organizations.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Hachette Book Group faced challenges with their custom-built intranet, which was difficult to maintain. They needed a... user-friendly solution that allowed everyone to manage content. They chose ThoughtFarmer for its ease of use and professional services team. The deployment was flawless, delivered on-time and on budget. Employee adoption increased due to the pandemic and executive support, with the intranet becoming a key source of information.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Cybba helped Crain Communications go digital to promote nine major brands. Crain used onsite... engagement and retargeting tools. They drove new traffic and converted users on Facebook and Instagram. They recovered abandoned subscription orders and increased digital efficiency. The campaign generated over 3,915 subscriptions and recovered $420,000 in revenue. Crain achieved these results without adding staff or resources.
BlueWinston helped publishing house C. H.Beck run digital...ads for many legal books. The challenge was to reach specific groups and create unique ads for each product. BlueWinston automated keyword creation and campaign setup, making ads more targeted and up-to-date. The campaigns achieved an 8.40% click-through rate, a 4.26% conversion rate, and a cost of sale of 8.43%. C.H.Beck praised the support and tailored solutions from DevaGroup.
DanAds helped The Boston Globe future-proof their digital advertising business. The Boston Globe... wanted a cost-effective way to serve small and medium businesses with automated, brand-safe ads. They partnered with DanAds to use a self-serve advertising platform. This platform supports their digital transformation and helps them reach more advertisers. The solution makes ad buying easier for local businesses.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Publishing Clients Speak: The Impact of deploying Sales Enablement solutions
global publishing powerhouse subsidiary
- Publishing
Pitcher helped a global publishing powerhouse subsidiary transform its book selling process. The company faced... slow pre-call planning, content overload, and manual order entry. Pitcher integrated CRM, PIM, and order management into one app. Reps now plan calls in minutes and create digital pitch books with one click. Orders are processed faster and customer engagement is more personalized. The company saw more sales calls per day and improved market share within days of launch.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
U.S. Government Publishing Office (GPO)
- Publishing
Progress MarkLogic helped the U. S. Government Publishing...Office modernize its document publishing. The GPO needed to replace a legacy file-based system and handle millions of documents in print and digital formats. They used MarkLogic Data Hub to build an enterprise application for authoring, publishing, and searching content. The new system sped up Federal Register production and improved editorial and approval workflows. The platform enabled scalable, efficient XML content management and multi-format publishing.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
The Golfer's Journal had problems with slow site speed and crashes during busy times. Their old host,... Linode, could not handle high traffic or make scaling easy. They moved to Convesio for better performance. After switching, their page load times dropped by 40-50%. Server response times improved and they had 100% uptime during big events. The migration was smooth and Convesio gave strong support and advice. Now, The Golfer's Journal can handle more visitors and grow their business without site issues.
Piano helped The Post and Courier grow paywall revenue by 57%. The company used... Piano’s Ad Revenue Insights to unify ad and subscription strategies. This led to 17% year-over-year subscription revenue growth and a 16% increase in ad impressions. Teams used shared dashboards for better decisions. The solution improved total revenue optimization and cross-department collaboration.
Publishing examples of Driving Business Value with Live Chat
PR-Dashboard
- Public Relations
HelpCrunch helped PR-Dashboard improve their live chat experience. PR-Dashboard switched from... Zendesk to HelpCrunch for better customization, a mobile app, and strong customer support. After the switch, they saw a 91% increase in high-quality live chat conversations. Customers used the chat more often and gave better feedback. Conversation times grew longer and customer satisfaction improved.
Rocket. Chat helped Bridge...4 Public Safety build a secure messaging app for thousands of users from over 400 agencies in the US. The challenge was to ensure data compliance and secure communication for public safety teams. Rocket.Chat provided an open-source, self-hosted platform with strong security and collaboration features. The Bridge4PS app now enables fast, secure communication for emergency response, including during hurricanes and major public events. Agencies can share information quickly and work together across state lines.
Emplifi helped Penguin Random House Grupo Editorial boost social media engagement by 59% and grow their community by 6. 24%. The publishing...company used Emplifi's analytics and automated publishing to manage 4,000 posts in a year. Emplifi's platform gave them better reporting, content inspiration, and influencer tools. During the COVID-19 pandemic, they used Emplifi to improve customer service and streamline book replacement processes.
Publishing Success stories in Driving ROI and Results using Chatbot solutions
The Washington Post
- Publishing
The Washington Post wanted to turn new readers into loyal fans. They used a... solution to engage readers and build brand loyalty. The approach helped them keep more readers coming back. The Washington Post saw stronger connections with their audience. Their brand loyalty improved.
The Washington Post wanted to turn new readers into loyal fans. They used a... solution to engage readers and build brand loyalty. The approach helped them keep more readers coming back. The Washington Post saw stronger connections with their audience. Their brand loyalty improved.
The Washington Post wanted to turn new readers into loyal fans. They used a... solution to engage readers and build brand loyalty. The approach helped them keep more readers coming back. The Washington Post saw stronger connections with their audience. Their brand loyalty improved.
Top Stories in Publishing about adoption of Lead Generation software
The Post and Courier
- Publishing
Piano helped The Post and Courier grow paywall revenue by 57%. The company used... Piano’s Ad Revenue Insights to unify ad and subscription strategies. This led to 17% year-over-year subscription revenue growth and a 16% increase in ad impressions. Teams used shared dashboards for better decisions. The solution improved total revenue optimization and cross-department collaboration.
Katherine Morgan Schafler uses Interact's quiz platform to sell her book, The Perfectionist’s Guide to Losing Control. She created the... Perfectionist Profile Quiz to introduce the book's topic and engage visitors. The quiz features seven questions and shows users their top three perfectionist profiles. Clear calls to action encourage users to buy the book or share the quiz. This strategy helps Katherine attract readers and boost book sales.
Versium REACH helped an educational publishing company solve audience matching problems in digital ads. The company used... Versium's data enrichment and identity resolution to improve first-party data quality. They tripled their online match rates on platforms like Facebook, LinkedIn, Adroll, and Google. The solution also reduced cost per click and increased reach and engagement. The company called Versium REACH easy, cost-effective, and essential for their paid media strategy.
Publishing Clients Speak: The Impact of deploying Sweepstakes solutions
Shaw Media
- Publishing
Contest Factory created a branded sweepstakes site for Shaw Media's Pro Football Weekly relaunch. The sweepstakes let... users pick their top 50 football players and a coach, driving engagement and votes. Contest Factory's Viral DNA analytics tracked registrations, votes, and shares in real time. The campaign brought thousands of new users and leads to Shaw Media. Shaw Media praised Contest Factory for their professionalism and results.
Men's Health and Women's Health wanted to boost user engagement on Facebook and their websites. They launched a... custom photo contest called Facebook's Fittest Friends using Strutta's Contest API. The contest was accessible on Facebook and their website, featuring a '6-up' voting grid and real-time leaderboard. The contest attracted 15 million views and over 1 million votes. The average visitor viewed 7 pages and spent 3 minutes per visit.
VYPER helped Foundr Magazine double their email acquisition goal during a contest campaign. Foundr used VYPER... to launch a viral contest tied to their eCommerce course, aiming for 5,000 new emails but achieved over 13,600 in just 10 days. The campaign also drove high engagement, with 507 comments on a Facebook ad and 1,000 new YouTube subscribers. Foundr valued VYPER's customizable rewards and easy contest setup. The contest boosted their email list and increased social engagement.
Publishing Success stories in Driving ROI and Results using Digital Analytics solutions
Moser Holding AG
- Publishing
Moser Holding AG used the Piwik PRO Analytics Suite to solve data accuracy and reporting issues. Before, they struggled... with inconsistent numbers from different analytics tools. With Piwik PRO, they now get raw data for in-depth analysis and better personalization. All departments can compare results and save time. The solution improved productivity and helped increase customer loyalty.
Marin Social helped The Economist increase new subscriptions by 66% using Facebook video ad campaigns. The team used... retargeting and animated video ads to engage readers in 24 countries. Video ads achieved a 1.24% CTR, much higher than link posts. Marin Software's optimization rules managed bids and paused underperforming ads. The campaign lowered cost per subscription by 12% and reduced CPC by 72% compared to static images.
Supermetrics helped Heinemann automate their monthly marketing reports by connecting data from HubSpot, Google Ads, and Google Analytics. The team saved... over 6 hours each month by eliminating manual data entry and report building. This freed up time for deeper analysis and answering key business questions. Heinemann used the Supermetrics HubSpot connector and Google Sheets integration. The solution improved marketing reporting efficiency for the educational publishing company.
Sleeknote helped My Best Book boost email signups. In just 7... days, 22% of visitors on their Danish site became subscribers. They offered a 10% discount to encourage signups. After expanding to Norway and Sweden, they saw conversion rates of 21.3% and 26.4%. Over half of the leads collected in Denmark became customers. Sleeknote's creative features let them use images and text together for better results.
OptinMonster helped Kindlepreneur boost customer retention by 72% using content upgrades and exit-intent optins. Dave Chesson switched... from SumoMe to OptinMonster and saw conversions rise from 0.7% to 3.71%. Adding content upgrades to top articles increased conversions to 4.4%. A MonsterLink checklist on a key article converted 72% of readers. Kindlepreneur also saw a 528% increase in email list growth and 10% more recovered abandoning visitors.
Infinity helped The Telegraph track calls and improve marketing results. The Telegraph used... Infinity’s dynamic numbers and Conversation Analytics to see which marketing drove high-value calls. They saw a 51% increase in high-value calls from organic search. High-quality calls rose by 12.5%. Enquiry calls went up 9% year-on-year. The solution also improved call attribution and helped extend call center hours.
Blue Billywig's online video platform helped Gamer Network control their video content and boost ad revenue. Gamer Network wanted... to manage player appearance, improve monetization, and keep their YouTube workflow. The platform let them handle all video and ads in one place, with easy integration and custom branding. They saw better user experience, more video engagement, and higher revenue. A custom solution and close work with Blue Billywig's team drove strong results.
Smartzer helped Grazia use interactive video and live shopping to boost digital engagement. Grazia added shoppable... videos and livestreams to their online articles. Readers could click on products in videos and shop directly. This led to a 55% engagement rate and a 20% click-through rate. Grazia improved their editorial offer and made it easier for readers to find and buy products.
Avanti helped Our Daily Bread Ministries fix their disconnected data problem. Before, they tracked... postage and production in many spreadsheets and systems. They needed one place to see all mailing costs and schedules. Avanti gave them a single view of their direct mail workflow. Now, they have clear data and better control over their print operations.
Infolinks helped Bombshell Bling grow its website and online community. Sarah, the owner,... installed Infolinks by herself in minutes, even with no technical background. She found it easy to fine tune options and appearance. The site now receives 350,000 views per month. Infolinks made it simple for her to monetize her blog and focus on creativity.
Emplifi helped Penguin Random House Grupo Editorial boost social media engagement by 59% and grow their community by 6. 24%. The publishing...company used Emplifi's analytics and automated publishing to manage 4,000 posts in a year. Emplifi's platform gave them better reporting, content inspiration, and influencer tools. During the COVID-19 pandemic, they used Emplifi to improve customer service and streamline book replacement processes.
Mile’s AI Dynamic Flooring helped a leading Canadian publisher increase their RPM by 11%. The publisher needed... to protect ad inventory value and avoid underselling ad space. They used Mile’s AI to analyze auction data and set dynamic floor prices in real time. This led to a $165,000 projected annual revenue increase. Prebid RPM rose by 12.44% and Google Ad Exchange RPM by 8.44%.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Dr. Explain helped Action-MCFR...Mediagroup lower technical support requests. The company publishes journals and reference systems and uses a complex web application for partners. Before Dr.Explain, the support team was overloaded with user questions. Dr.Explain let them create easy-to-use online help and documentation. Now, users find answers themselves, and the support team gets fewer requests. The load on support is much lower.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Justinmind helped Elsevier improve clinical UX for mobile apps. Jack Bellis used... interactive prototyping to bridge the gap between designers and medical professionals. The tool's intuitive interface and adaptive layouts saved hours in workflow. Real data in prototypes increased stakeholder buy-in. Automatic documentation reduced the need for textual specs.
Strikingly website builder helped KEKO Creative Corporation launch a digital ecommerce site for comic and art fans. KEKO needed a... fast, low-cost platform to display books, manage orders, and engage customers. The new site supports Chinese and English, features an artist gallery, online shop, and mobile optimization. KEKO can easily update content, manage sales, and set global shipping rates. After launch, their limited art and popular books sold out quickly.
Paul Ilett used the one. com Website Builder...to create his author website. He found the tool easy to use and built his site in just a few days. The templates looked professional and were simple to personalize. Paul used SEO tools from one.com to boost his website's visibility. He now links to his site in all his social media ads.
Submittable helped Owl Canyon Press run a unique short story contest. The platform made... it easy to organize, judge, and promote the event. Owl Canyon Press received nearly 1,000 submissions from 33 countries. Submittable's marketing services grew their audience and saved time on contest management. The team published an anthology with the winners and finalists.
Influitive helped Wiley run virtual customer communities for higher education instructors. Wiley used Influitive’s... gamification and personalization to engage educators and gather feedback. The platform made it easy to collect survey responses quickly and manage a product advisory committee of 380 advocates. This saved time and reduced the need for extra staff. The community also gave instructors a place to connect and support each other, especially during the shift to online learning in 2020.
Utah Division of Wildlife Resources
- Public Sector
Egen built new data tools for the Utah Division of Wildlife Resources. The tools help... staff track and protect wildlife using real-time data. Egen replaced old spreadsheets with a visual map system. Staff can now see real-time locations for 11,798 animals and access over 20 years of animal data. Geofencing alerts help protect animals from threats. The new system helps staff act quickly to keep wildlife safe.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Publishing Success stories in Driving ROI and Results using Talent Management solutions
The Stage Media Company
- Publishing
The Stage Media Company used to do paper-based performance reviews. Forms would go... missing and reports took a lot of time to make. They needed a faster, online system. They chose Appraisd after a recommendation. The new system was easy to use and 95% of reviews were completed in the first round. Now, all review information is in one place and reporting is easier. This saves time and helps employee development.
DNV, a global leader in assurance and risk management, leverages LinkedIn Sales Navigator to strengthen customer relationships and support its mission of advancing safety, sustainability, and ESG agendas. By using Sales... Navigator, DNV's sales and marketing teams identify key stakeholders, gain buyer insights, and engage with the right message at the right time. This digital approach has improved customer relationship scores, supported sustainability goals by reducing travel, and enabled a hybrid engagement model, reinforcing DNV's position as a trusted advisor to leading organizations worldwide.
Tapfiliate helped Publishing Performance automate their affiliate management. Before Tapfiliate, they... tracked affiliates manually with spreadsheets, which was slow and hard to scale. With Tapfiliate, they set custom commission rates, used multi-level marketing, and onboarded new affiliates easily. The team saved hours by eliminating manual tracking. They saw more active affiliates and better reporting. Publishing Performance found Tapfiliate easy to use and praised its support team.
Circlewise helped Mediafy Magazines manage and monitor their affiliate marketing. Mediafy Magazines used... Circlewise to grow their business every day. In 2020, they achieved 3,700 confirmed orders and worked with 90 active publishers. The company praised Circlewise for high service and efficiency. Mediafy Magazines recommends Circlewise as an affiliate marketing partner.
Bombora helped Seatrade Maritime, a niche publication of Informa Markets, improve its programmatic marketing and content strategy. Seatrade Maritime used... Bombora’s Data Co-op and Intent data to better target leads and understand audience interests. The team saw a 3.3% click-through rate for clients and closed a $50,000 deal with a large ship management company. Bombora’s solution also helped Seatrade Maritime expand into the South American publishing market and create new revenue streams.
Bombora helped Seatrade Maritime, a niche publication of Informa Markets, improve its programmatic marketing and content strategy. Seatrade Maritime used... Bombora’s Data Co-op and Intent data to better target leads and understand audience interests. The team saw a 3.3% click-through rate for clients and closed a $50,000 deal with a large ship management company. Bombora’s solution also helped Seatrade Maritime expand into the South American publishing market and create new revenue streams.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Proposal Kit helped Renaissance News Inc. win new clients... and boost sales. John, who worked in the warehouse, used Proposal Kit's Proposal Pack and Wizard to create a winning proposal. The company landed a key contract after the client accepted the new proposal. John was promoted to the sales team. The company now averages eight out of ten proposal acceptances. Proposal Kit made it easy to create detailed, professional proposals.
Publishing Clients Speak: The Impact of deploying Email Security solutions
Frans van Beers
- Publishing
ONLYOFFICE helps Frans van Beers, an independent blogger, publish and share content easily online. After losing trust... in a previous service, he switched to ONLYOFFICE for its reliability and user-friendly features. He can create, save, and share his work securely from anywhere. The platform allows him to present reviews attractively and collaborate on projects. The free version offers unlimited storage, making it ideal for bloggers.
AtData's Email Append helped The Financial Times reach more subscribers. The Financial Times... wanted to improve renewal and bill payment outreach. They used AtData to add email addresses to their postal list. This let them contact more people online. The Financial Times increased their digital reach and improved customer engagement.
Picreel helped Foundr capture over 20,000 extra leads with exit intent popups. Foundr wanted to... improve conversion rates from their high website traffic. They used Picreel for easy campaign setup and advanced targeting. Picreel integrated smoothly with their site and required no IT help. In one year, a Picreel campaign got 200,000+ impressions and a 10% conversion rate. Foundr also used Picreel to boost paid product conversions.
WalkMe helped the City of Chandler improve employee experience and change management. The city used... WalkMe’s workflow analytics and in-app guidance for timekeeping, pay, and expense reporting. WalkMe reduced expense report submission time by 25–30 minutes. Over 50% of users enrolled for critical system notifications. More than 1,800 employees now get real-time support. Staff complete tasks faster and with fewer errors.
How Social CRM is Delivering ROI for Publishing Leaders
McSweeney’s
- Publishing
Nutshell CRM helped McSweeney’s, a small publishing house, manage donor and subscriber relationships after shifting to nonprofit status. Before Nutshell, the... team used spreadsheets and struggled to keep up with donor communication and subscriber renewals. With Nutshell, they organized contacts, tracked communication, and improved donor nurturing. The tool made it easy to find information and manage outreach. After implementing Nutshell, McSweeney’s saw a jump in subscribers following major awards and now relies on the CRM to support growth and donor engagement.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Hunter helped Managr, an AI platform for public relations, improve their cold outreach. Managr switched from... Zoominfo to Hunter for better ease of use and reliable email data. The founder, Michael Gorodisher, found Hunter's Email Finder and Verifier accurate and affordable. He reported never getting a bounce back on a verified Hunter email. Upgrading to a paid plan gave Managr more credits for outreach. This helped Managr book more meetings and demos with accurate contact data.
DNV, a global leader in assurance and risk management, leverages LinkedIn Sales Navigator to strengthen customer relationships and support its mission of advancing safety, sustainability, and ESG agendas. By using Sales... Navigator, DNV's sales and marketing teams identify key stakeholders, gain buyer insights, and engage with the right message at the right time. This digital approach has improved customer relationship scores, supported sustainability goals by reducing travel, and enabled a hybrid engagement model, reinforcing DNV's position as a trusted advisor to leading organizations worldwide.
Gong helped Stansberry Research get the right data at the right time. The team used... Gong to see what makes a successful call and spot patterns in sales interactions. Reps tracked their own performance and learned from top performers. Leaders used Gong data to quickly fix problems and improve campaigns. Since using Gong, Stansberry’s success rates have skyrocketed.
Highlights for Children used an Alliant custom model. They achieved 300%... higher ROMI. This helped them grow their business. The model was rebuilt to improve results.
Publishing examples of Driving Business Value with Tag Management
Credo Books
- Publishing
Flowgear helped Credo Books automate customer order transactions. Credo Books needed... to connect their e-commerce, inventory, and accounting systems. Flowgear integrated their online orders with IBS Bookmaster and Sage Evolution. This made data more accurate and let staff focus on important work. Credo Books now plans more integration projects with Flowgear.
Keyword. com helped Encyclopedia...Britannica track 20 times more keywords for their digital library. Before, they could only track 500 keywords. With Keyword.com, they now track over 10,000 keywords. The tool's dashboard and fast reports made it easy to use. This helped them update content and improve their search rankings. They now make better decisions and have a stronger online presence.
Nextory used the Currency Alliance platform to connect with global travel loyalty programs. They wanted to... work with Melia Hotels and needed to issue points to Melia Rewards members. After joining the platform, Nextory could present their offer to many partners. Within weeks, they made an agreement with Air France-KLM’s Flying Blue loyalty program. Now, Nextory can reach more customers without extra IT work.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Publishing Clients Speak: The Impact of deploying SMS Marketing solutions
One Media
- Publishing
Textmagic helped One Media manage a team of over 350 young distributors with just four staff. During the COVID-19... pandemic, One Media needed a better way to communicate with teenagers and parents. Emails and calls were not effective. Textmagic integrated with their onboarding platform, Round Control, to send SMS updates. The setup was quick and easy. The shared chat feature let the small team handle hundreds of relationships in real time.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR... team uses Meltwater's media intelligence and media relations tools to track media coverage, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.
Momspresso ran influencer marketing campaigns with over 100 nano influencers per campaign. Tracking each influencer's... content and measuring ROI took 3-4 days manually. They used Qoruz to search, select, and contact influencers, and to monitor campaigns in real time. Qoruz helped them track post-level performance, audience engagement, and campaign ROI. The platform made campaign management faster and more efficient for Momspresso.
Forbes Middle East needed to manage larger events post-COVID. They chose Cvent's... platform to centralize event management. This included registration, check-in, and email marketing. The transition reduced manual errors and saved time. At one event, 500 attendees checked in within 1-2 hours. The new system improved efficiency and attendee experience.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Boone Newspapers Inc. , a family-owned...newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Qualifio helped De Standaard create interactive political news campaigns. They used memory... games, quizzes, polls, and personality tests to engage readers. The Trump Memory and Trump or Tarantino games each had over 10,000 participants. The "Who will be the next president?" poll got 11,000 responses. The Trump vs Hillary personality test attracted about 50,000 participants. De Standaard found Qualifio easy to use and fast for launching new formats.
Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR... team uses Meltwater's media intelligence and media relations tools to track media coverage, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.
Publishing examples of Driving Business Value with CPQ
Wiley
- Publishing
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Avanti helped Our Daily Bread Ministries fix their disconnected data problem. Before, they tracked... postage and production in many spreadsheets and systems. They needed one place to see all mailing costs and schedules. Avanti gave them a single view of their direct mail workflow. Now, they have clear data and better control over their print operations.
Dropbox helped Westchester Publishing Services organize files and improve teamwork. The company used... Dropbox to bring all client files into one secure place. This made it easier to work with over 600 publishers. Dropbox's speed and security helped Westchester save time and grow revenue. Clients trust Dropbox to keep their files safe. Westchester quickly rolled out Dropbox to all staff and freelancers, making work faster and more reliable.
Cybba helped Crain Communications go digital to promote nine major brands. Crain used onsite... engagement and retargeting tools. They drove new traffic and converted users on Facebook and Instagram. They recovered abandoned subscription orders and increased digital efficiency. The campaign generated over 3,915 subscriptions and recovered $420,000 in revenue. Crain achieved these results without adding staff or resources.
Fastly helps Ekstra Bladet, Denmark's largest online news site, keep their website stable and fast. The team needed... a way to handle big traffic spikes without downtime. They chose Fastly's CDN for its global reach, fast content purging, and easy-to-use control panel. Ekstra Bladet now puts their whole website behind Fastly. The platform lets them deliver news without interruptions and keeps users happy.
CallHippo helped USA Journals improve their business communication. USA Journals used... CallHippo's business phone system. This led to better communication in their company. As a result, USA Journals grew their business by 7%. CallHippo made it easier for them to connect with customers and team members.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Verloop. io's generative AI...features helped Taxmann resolve 14% more customer queries. Taxmann used Verloop.io to automate lead flow and pre-sales enquiries on their website. The chatbot collected lead data and sent it to the sales team, ensuring no lead was missed. For compliance support, Verloop.io automated e-TDS related queries and enabled agents to respond quickly from a single dashboard. This improved customer support and sales efficiency for Taxmann.
Payfacile helps Closette sell its digital fashion magazine online. Agathe Trois-Valets uses... Payfacile to deliver each issue directly to customers after payment. She also uses Payfacile's subscription system to offer multi-month magazine subscriptions with discounts. The platform saves her time by automating digital delivery and helps her manage recurring revenue. Agathe finds Payfacile easy to use, customizable, and affordable for a small business.
Adapex helped The National Law Review improve its website monetization. The site had... strong traffic but outdated ad tech and limited optimization. Adapex implemented header bidding, server-side bidding, ad refresh, new ad formats, and AI-powered layout optimization. After one year, The National Law Review saw impressions increase by 564%, RPS by 49%, RPM by 43%, and revenue by 42%. The client praised Adapex for their strategic improvements and strong results.
Publishing Success stories in Driving ROI and Results using Presentation Software solutions
Wiley
- Publishing
Powtoon helps Wiley create short, engaging videos for employee learning. The Learning team... needed a fast, easy tool to make videos that keep staff interested. With Powtoon, they now make 3-5 videos each month. Over 50 videos have trained more than 8,000 employees. Wiley saves time and cuts costs using Powtoon's templates and simple design tools.
Publishing Clients Speak: The Impact of deploying Meeting Management solutions
Karakter
- Publishing
IdoSell helped Karakter, a unique publishing house, launch their own online store. Karakter wanted to... sell books on their own terms, without outside pressure. IdoSell provided a platform that matched their vision and supported their independent strategy. The solution allowed Karakter to focus on publishing and reach customers who share their values. The case shows how IdoSell supports niche publishers in building direct e-commerce channels.
Adjust helped Millie’s Library improve marketing efficiency with detailed event configuration and fast reporting. The platform unified... event tracking for subscriptions, payments, and content engagement. Millie’s Library used Adjust’s dashboard to identify churn points and optimize paid media attribution. The team made faster, data-driven decisions with a user-friendly interface. Adjust’s support enabled Millie’s Library to enhance marketing performance and data consistency.
Front helped Column, a collaborative public notice platform, improve team efficiency and reach Inbox Zero in 30 days. Column faced challenges... with multiple platforms and a backlog of over 100 support requests. By centralizing workflows and integrating tools like HubSpot, Jira, and Aircall with Front, they streamlined communication and support. The solution allowed 80% of their teams to work in one place, making operations faster and more reliable. Column now manages nearly all external communication through Front, boosting productivity and collaboration.
Publishing examples of Driving Business Value with Local Marketing
Lulu Press
- Publishing
Yext Search helps Lulu Press improve digital presence management for self-publishers. Lulu needed a... way to give customers quick access to videos, articles, and guides about publishing. With Yext, Lulu built a strong onsite search that shows the right content at the right time. Customers now find answers faster and need less support. Lulu reduced support tickets and made it easier for creators to get help on their own.
Publishing Success stories in Driving ROI and Results using Sales Analytics solutions
Wiley
- Publishing
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Riverbed Aternity Digital Employee Experience (DEX) helped Future Publishing improve IT visibility and monitor devices. The company used... DEX to resolve IT issues faster and reduce network problems. They saw better Digital Experience Index (DXI) scores each month. The solution let them hold software vendors accountable and gave employees a better digital experience.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Publishing Success stories in Driving ROI and Results using Field Sales solutions
Wiley
- Publishing
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
OpenPath helped Hearst Newspapers boost its programmatic online video revenue by 23%. The company wanted... to improve inventory fill-rates in a tough publisher market. OpenPath gave advertisers direct access to Hearst's video inventory. This led to a 4x increase in fill-rate. Hearst Newspapers now has better inventory competitiveness.
Bombora helped Seatrade Maritime, a niche publication of Informa Markets, improve its programmatic marketing and content strategy. Seatrade Maritime used... Bombora’s Data Co-op and Intent data to better target leads and understand audience interests. The team saw a 3.3% click-through rate for clients and closed a $50,000 deal with a large ship management company. Bombora’s solution also helped Seatrade Maritime expand into the South American publishing market and create new revenue streams.
Publishing Clients Speak: The Impact of deploying Video Platform solutions
Reason Why
- Publishing
Cincopa image galleries helped Reason Why, a digital media firm, improve its website visuals. The company needed... a flexible image hosting solution that worked well with Drupal. Cincopa offered responsive galleries and easy integration. Editors can now drag and drop images and embed them in three steps. This made it simple to create user-friendly galleries for their audience.
LinkSquares helped Backbone Media organize contracts and avoid missed renewals. The onboarding was... fast, with data ready to use right away. Smart tagging and search made finding documents easy. Renewal reminders kept the team on schedule. Dedicated support was always available. Backbone Media saved time and stayed organized with LinkSquares.
Clockify helped Rachael McDiarmid, director of RM Marketing Services, track time for client work. Before Clockify, she... spent hours using Excel and her calendar to track billable hours. With Clockify, she uses the time tracker, projects, and invoicing features. She can now track time, manage project budgets, and create invoices easily. Rachael recommends Clockify to business owners and freelancers who need simple time tracking and reporting.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
EmbedReviews helps Habit Examples show social proof on their website. The founder wanted... to grow newsletter subscribers and needed to build trust fast. By displaying reader reviews, the site gained credibility. This led to a 500% increase in email list size. People also reached out to say the reviews impressed them.
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Publishing examples of Driving Business Value with Data Security
Fort Worth Police Department
- Public Safety
Pagefreezer helped the Fort Worth Police Department switch from manual to automated archiving. The department needed... a better way to manage social media records. With Pagefreezer, they saved a lot of time creating these records. The solution made their process faster and easier. This improved their ability to handle online data.
Publishing Clients Speak: The Impact of deploying Web Security solutions
heise medien
- Publishing
Sourcepoint helped heise medien create a flexible Consent or Pay model. Heise medien needed... to meet new privacy rules from their data protection authority. Sourcepoint built a solution that let users choose consent for each data processing purpose. The updated model was approved by the Lower Saxony DPA. It also influenced national guidance on Consent or Pay in Germany.
How Social Media Marketing is Delivering ROI for Publishing Leaders
Habit Examples - Publishing
EmbedReviews helps Habit Examples show social proof on their website. The founder wanted... to grow newsletter subscribers and needed to build trust fast. By displaying reader reviews, the site gained credibility. This led to a 500% increase in email list size. People also reached out to say the reviews impressed them.
DIGITAL MAGAZINES - Publishing
Social Elephants helped digital magazines compete for readers on social networks. The magazines wanted... to grow their audience and increase engagement. Social Elephants provided tools for tracking Facebook share of voice and engagement. The solution supported the magazines in their fight to capture more readers. The case highlights the shift from traditional to digital business press.
Berrett-Koehler Publishers - Publishing
Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR... team uses Meltwater's media intelligence and media relations tools to track media coverage, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.
The Post and Courier - Publishing
Piano helped The Post and Courier grow paywall revenue by 57%. The company used... Piano’s Ad Revenue Insights to unify ad and subscription strategies. This led to 17% year-over-year subscription revenue growth and a 16% increase in ad impressions. Teams used shared dashboards for better decisions. The solution improved total revenue optimization and cross-department collaboration.
Wiley - Publishing
Salesforce helped Wiley achieve a 213% return on investment. Wiley used Salesforce... to improve business processes. The solution made their work faster and more efficient. Wiley saw strong results from using Salesforce. The case highlights ROI and business transformation.
Hearst Italia - Publishing
Echobox Email helped Hearst Italia improve their newsletter process. The company used... to have a slow and complex workflow with old software. After switching to Echobox Email, they saw a 31% increase in email click rates. They also reduced the time spent on newsletters by 85%. Editorial teams now find the tool easy and fast to use, with better control over newsletter content.
Inc. - Publishing
Naytev helps Inc. improve branded content... with data-driven A/B testing. Inc. uses Naytev to test articles and videos for each campaign. This boosts engagement and makes content more appealing to readers and clients. Inc. saw a 154% increase in engagement rate, a 310% rise in clickthrough rate, and a 58% jump in video view time. Naytev also simplifies sponsor attribution and campaign management for Inc.
Berrett-Koehler Publishers - Publishing
Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR... team uses Meltwater's media intelligence and media relations tools to track media coverage, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.
Berrett-Koehler Publishers - Publishing
Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR... team uses Meltwater's media intelligence and media relations tools to track media coverage, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.
EL PAÍS - Publishing
Audiense Connect helped EL PAÍS send personalized news to readers on Twitter. In 25 days,... they saw 308,000 interactions from subscribers. Nearly 5,000 new subscribers joined in three weeks. On average, 14,000 actions happened daily in the first 14 days. 71% of subscribers interacted with the experience every day. EL PAÍS used direct messages to deliver content based on user preferences.
Penguin Random House Grupo Editorial - Publishing
Emplifi helped Penguin Random House Grupo Editorial boost social media engagement by 59% and grow their community by 6. 24%. The publishing...company used Emplifi's analytics and automated publishing to manage 4,000 posts in a year. Emplifi's platform gave them better reporting, content inspiration, and influencer tools. During the COVID-19 pandemic, they used Emplifi to improve customer service and streamline book replacement processes.