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Sales Intelligence in Action in Other Industries

C.A.G Ateles

Goava helped C. A.G Ateles cut...prospecting time by over 50%. After starting with Goava, Ateles made their work more efficient. They now spend half as much time finding new leads. This shows Goava's value for B2B sales teams looking to save time and boost productivity.

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CARTO - Information Technology And Services

Lusha helped CARTO triple their outbound leads. CARTO's SDRs struggled... with their old tool, which lacked UK and EU contact data and was 10 times more expensive. With Lusha, SDRs now access accurate EU and UK contacts quickly. Each SDR saves 30 minutes daily, totaling 87 hours monthly for prospecting. Outbound leads increased 3x since using Lusha, making their sales process faster and more effective.

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Ein Interessenverband

Implisense CRI hilft einem Interessenverband, Mitglieder besser zu segmentieren. Der Verband betreut... zehntausende Unternehmen mit unterschiedlichen Interessen. Implisense CRI nutzt KI, um Daten aus Websites, Presse, Social Media und LinkedIn zu sammeln und automatisch im CRM zuzuordnen. Die Mitglieder werden in etwa 100 Kategorien eingeteilt. Das Ergebnis ist eine höhere Mitgliederzufriedenheit und mehr Beteiligung an Angeboten.

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Undress

Undress wanted to increase their conversion rates. They used Verfacto... to help with this goal. After using Verfacto, Undress saw a 36% increase in conversion rate. They also reduced their cart abandonment rate by 22%. The number of new monthly subscribers went up by 8%. Overall, their total subscribers increased by 22%.

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Anonymous

Acuity3D helps sales teams with smart, consistent territory coverage. The platform uses... sales process intelligence to improve sales workflows. It integrates with Salesforce and offers visual workflow and sales reporting. Customers report better territory management and smarter sales processes. The testimonial highlights improved consistency in sales coverage.

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Laing O’Rourke - Construction

Introhive helps Laing O’Rourke capture relationship data and enrich Salesforce. The company uses... this data to find key stakeholders faster. Teams engage with clients more strategically and consistently. This builds trust before construction starts. Leadership can target bids and events better. Data and evidence support human knowledge in client engagement.

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RealZips helped Aenean commodo ligula eget dolor improve business processes. The company used... the Salesforce GeoData Platform. They wanted better territory management and analytics. RealZips provided tools for data management and reporting. The company saw improved workflow and organization.

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Academic Work - Recruitment And Staffing

Vainu helped Academic Work improve their sales process. Salespeople used Vainu... Analyzer to manage prospect and customer portfolios. The company saw a 50% better hit rate from calls to meetings and 36% better hit rate from meetings to deals. They conducted 25% more sales meetings and grew revenue by 145% in three years. Academic Work reduced calling time by 17% and increased sales efficiency across Finland, Sweden, and Norway.

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Kyber Security - Public Safety

Kyber Security faced challenges in reaching decision-makers nationwide. They used UpLead's... verified leads to improve their prospecting process. With UpLead, they closed $50,000 in sales and built a $400,000 open pipeline in a few months. The tool allowed them to source 500 decision-makers in two hours, saving time and money. By choosing UpLead over ZoomInfo, they saved $14,000 annually, freeing up 8% of their marketing budget for other strategies.

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Seismic

Seismic wanted to improve their outbound sales process. They used ZoomInfo... Copilot to get AI-driven insights. This helped them find new prospects and tailor their messaging. Seismic's team became 54% more productive and saved 11.5 hours per week. They also attributed 39% of their active pipeline to ZoomInfo signals.

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Seismic

Seismic wanted to improve their outbound sales process. They used ZoomInfo... Copilot to get AI-driven insights. This helped them find new prospects and tailor their messaging. Seismic's team became 54% more productive and saved 11.5 hours per week. They also attributed 39% of their active pipeline to ZoomInfo signals.

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Bryan S Ryan - Office Technology

e-automate helped Bryan S Ryan manage their office technology business. The solution improved... profitability and efficiency. Bryan S Ryan used e-automate to streamline business operations. The software provided an all-in-one management system. This made daily tasks easier for the team. The company saw better results from using e-automate.

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Safran Aerosystems - Aerospace & Defense

Safran Aerosystems worked with Infor to move to a cloud-based ERP. They combined multiple... ERPs into one solution. The migration was smooth and on budget. This change improved scalability and flexibility. Safran is now ready for long-term success and better ROI.

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Driving ROI and results: Understanding the Impact of Sales Intelligence in Information Technology And Services

EnvyTheme.com ThemeForest.com - Information Technology And Services

Data Science from Tarn helped EnvyTheme. com ThemeForest.com in...New York. The company used Python and data science tools. The project finished on 28 April 2023. The solution focused on machine learning, statistics, and mathematics. The case highlights skills in linear and logistic regression, and improving algorithms.

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Seamless.AI - Information Technology And Services

Seamless. AI started with...two founders who wanted to change sales. They faced big challenges and had little money. They worked hard for three years, earning nothing and living on a tight budget. They built Seamless.AI to help sales teams find leads and close deals. Today, Seamless.AI is a successful platform that helps many users grow their business.

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Digital.ai - Information Technology And Services

Digital. ai used Informa...TechTarget’s Priority Engine, BrightTALK, and content syndication to find and engage new buying team members at target accounts. They needed to upsell existing customers and reach new organizations after merging five companies. The Priority Engine Salesforce integration helped account executives see all data in one place and add new contacts easily. Digital.ai saw strong results, with many new opportunities and MQLs generated. The customer success team at Informa TechTarget provided hands-on support and training.

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Digital.ai - Information Technology And Services

Digital. ai used Informa...TechTarget’s Priority Engine, BrightTALK, and content syndication to find and engage new buying team members at target accounts. They needed to upsell existing customers and reach new organizations after merging five companies. The Priority Engine Salesforce integration helped account executives see all data in one place and add new contacts easily. Digital.ai saw strong results, with many new opportunities and MQLs generated. The customer success team at Informa TechTarget provided hands-on support and training.

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A C - Information Technology And Services

Account Planner Starter by DemandFarm helped A C fix problems in their sales process. The company had... no visibility on account performance and no standard way to plan or hand over accounts. DemandFarm's solution let them create and track account plans in Salesforce. The phased rollout made it easy for the team to learn. The result was a 50% reduction in time and effort for account handovers. The process became more efficient and data-driven.

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A C - Information Technology And Services

Account Planner Starter by DemandFarm helped A C fix problems in their sales process. The company had... no visibility on account performance and no standard way to plan or hand over accounts. DemandFarm's solution let them create and track account plans in Salesforce. The phased rollout made it easy for the team to learn. The result was a 50% reduction in time and effort for account handovers. The process became more efficient and data-driven.

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Blueprint - Information Technology And Services

PredictLeads helps Blueprint find the right companies to target using job openings data. Blueprint struggled with... low data volume and accuracy from other providers. PredictLeads solved this by sourcing data directly from company websites, giving fast and reliable insights. Blueprint uses this data to spot new technologies and trends in job descriptions. The team at PredictLeads is responsive and focused on data quality, giving Blueprint a competitive edge.

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Symplified - Information Technology And Services

Meeting Mapper helped Symplified improve sales meeting efficiency. The sales team... used to take notes on paper and enter them into Salesforce.com later, which was slow and incomplete. With Meeting Mapper, they now capture meeting details in real time and sync them directly to Salesforce.com. This made the sales process faster and more organized. The team saw a dramatic reduction in time spent on data entry and better tracking of roles and responsibilities.

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360Suite - Information Technology And Services

360Suite, a business intelligence solutions provider, used LinkedIn Event Ads and LinkedIn Live to drive lead generation for its SAP BusinessObjects and Tableau applications. By streaming virtual... events and promoting them with targeted Event Ads, 360Suite tripled event registrations, generated over 2,000 registrations and 632 Sales Qualified Leads (SQLs) in six weeks, and reduced cost per registration to $19. The campaign also leveraged LinkedIn Lead Gen Forms and post-event nurturing, resulting in high engagement and open rates above 50% for follow-up emails.

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CDW - Information Technology And Services

Global Database's Prospecting API helped CDW fix gaps in their customer data. CDW added 150,000... new contacts to 10,000 enterprise accounts. The marketing team built over 10 new campaign plans. Sales created over 20 new sales plays. CDW used the new data to find high-value accounts and improve customer segmentation. This led to better engagement and more chances to cross-sell and up-sell products.

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Sales Intelligence in Action in Computer Software

TechMagic - Computer Software

Autobound helped TechMagic automate prospect research and email personalization. TechMagic's sales team... reduced research time from 25 minutes to 60 seconds per email. They saw a 150% increase in monthly meetings and an 18% rise in monthly SQLs. The team saved over 7 hours for every 100 emails sent. TechMagic achieved a 3x ROI and a 53% increase in monthly activities after using Autobound.

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MongoDB - Computer Software

BoostUp helped MongoDB improve their consumption-based forecasting. MongoDB faced challenges... with complex hierarchies, poor data visibility, and technical debt from legacy tools. BoostUp connected data from multiple sources and enabled real-time, flexible forecasting. MongoDB eliminated 120 custom Salesforce fields and finished 95% of implementation in 3 months. BoostUp gave MongoDB accurate, agile revenue rollups and customized workflows for each user profile.

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Diligent - Computer Software

UserGems helped Diligent automate and scale their buyer job change program. Before, Diligent's SDRs... tracked job changes manually, which was slow and hard to manage. With UserGems, they now find job changes quickly and add new contacts to Outreach sequences. This led to a 30X ROI in pipeline generated and 40-50% response rates. Diligent also saw a 3X higher return than other outbound tools. The team is now much more efficient and can reach more prospects faster.

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Badgeville - Computer Software

LeadGrabber Pro helped Badgeville, a SaaS gamification company, solve prospecting challenges. The tool let... them build targeted lists with specific job titles, which increased email response rates by 100%. The number of good leads at the top of the funnel grew by 50%. Badgeville stopped using paid data sources and now relies on LeadGrabber for outbound campaigns. Sales productivity improved when they combined LeadGrabber with their marketing automation tools.

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A fast-growing SaaS company specializing in enterprise collaboration tools - Computer Software

Clodura. AI’s automated email...sequences helped a SaaS company double its email open rates. The company struggled with low engagement and manual outreach. Clodura.AI delivered AI-driven personalization and automated follow-ups. Email open rates increased by 2x. Response rates rose by 35%. Sales reps spent 50% less time on manual outreach. A/B testing led to 20% more replies.

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Storyblok - Computer Software

HG Insights helped Storyblok align sales and marketing with a data-driven go-to-market strategy. Storyblok used HG... Insights to build a robust ICP and propensity model, scoring over 4 million accounts. They integrated HG fit scores with 6sense intent data for better account prioritization. Real-time data updates improved BDR workflows and marketing programs. Storyblok saw significant pipeline growth and stronger team alignment.

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Recent adoption and success with Sales Intelligence software in Marketing And Advertising

AppLovin - Marketing And Advertising

MixRank helps AppLovin's business development teams find and target app developers. The platform gives... strong mobile intelligence and insights into developer partnerships. AppLovin uses MixRank to focus their efforts and succeed in demand generation. Mark Rosner, Chief Publishing Officer at AppLovin, praises MixRank for its valuable data. The tool supports B2B marketing and outbound sales prospecting.

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BigMailer - Marketing And Advertising

BigMailer wanted to keep up with competitors' prices and features. They used Competitors... App to track changes on competitor websites. The tool sent email alerts when competitors updated pricing or added new features. This saved BigMailer time and manual work. The team could focus more on making decisions and improving their website.

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AffinityX - Marketing And Advertising

Winmo helped AffinityX break into the agency sector during a tough economic time. AffinityX used Winmo's... data to target agencies and improve prospecting. The tool provided accurate data and efficient ways to identify clients. AffinityX quickly started marketing outreach and business development with refined target lists. The company saw a 50% cost reduction for clients using its services.

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Consumr Buzz - Marketing And Advertising

Insites website audits helped Consumr Buzz boost ARPA and client retention. Sales reps used... visual audits to show website issues and close more deals. The tool made it easy to spot sales opportunities and generate leads. Integration with Yext and CRM systems let the team scale fast. Reports improved upsell, retention, and website quality. Managers used reporting to coach reps and increase conversions.

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Local2Online - Marketing And Advertising

CoPilot AI helped Local2Online, a digital marketing agency, automate LinkedIn prospecting. Before, John Estabrook... spent too much time on manual outreach and got poor results from cold emails. With CoPilot AI, he targeted executive-level prospects in insurance, finance, and marketing. The tool's automation and message templates saved him time. John now spends just 30 minutes a day and books four more appointments per week, with a 43% connection rate.

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Recent adoption and success with Sales Intelligence software in Insurance

Validus Holdings Group - Insurance

Quantrix Modeler helps Validus Holdings Group with financial planning. The company uses... Quantrix to build P&Ls and balance sheets by company and division. They also use it for scenario testing and capital modeling. Validus manages large models with over 1.2 billion cells. Quantrix gives senior management better insights than Excel.

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A top 5 US health insurer - Insurance

Data Axle helped a top 5 US health insurer use data and analytics to improve customer acquisition. The insurer faced... challenges with regional product differences and complex marketing needs. Data Axle provided database services, consumer data, and expert analytics. The results included a 32% reduction in disengaged website visitors, a 4-8.2% lift in acquisition rates for target audiences, 3,000 hours of labor saved, and a 5 percentage point increase in lead quality.

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An insurance company in the USA - Insurance

AverickMedia helped an insurance company in the USA cut prospect locating time by 90%. The company struggled... with slow, in-house email list building that took over four weeks. AverickMedia provided a custom database of small and new businesses, letting the client launch campaigns in just one week. The email campaign reached 35% of their target, got a 22% response rate, and converted 7.6% of respondents into customers. The cost of email production dropped by 24%.

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Driving ROI and results: Understanding the Impact of Sales Intelligence in Real Estate

Howard Hanna Coach Realtors - Real Estate

Authentisign by Lone Wolf helped Barbara from Howard Hanna Coach Realtors manage contracts and e-signatures with ease. She used TransactionDesk... to handle every listing and paperwork electronically. This made her work faster and more efficient. She saw a 20% increase in transactions and 30% better efficiency. She saved 10 hours each week. Her clients found the signing process simple and convenient.

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Zoopla - Real Estate

Zoopla, a leading property website, wanted to improve their property search experience. They integrated TravelTime,... an API that uses time-based location insights, to personalize search results. This allowed users to find homes based on commute times to important locations. Within 10 months, Zoopla saw a 300% increase in conversions, as users booked more viewing appointments. The API helped Zoopla deliver relevant search results, enhancing user confidence in their property choices.

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REsimpli - Real Estate

REsimpli used Hunter to book 2-3 new podcast appearances every week. The team needed... a reliable tool to find podcast decision-makers and manage outreach. Hunter's Domain Search, Email Verifier, and Campaigns features helped automate and streamline the process. REsimpli saved thousands of dollars each month by handling podcast bookings in-house instead of paying agencies. Hunter made it easier for REsimpli to boost visibility and become a top software in their field.

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The Sales Intelligence Blueprint for Better Selection Decisions in Non Profit Organization Management

Employ Prince George's, Inc. - Non Profit Organization Management

Employ Prince George's, Inc. wanted to help... local residents and businesses in Prince George's County, Maryland. They needed a way to show stakeholders the real needs of the community and get funding. They used Lightcast’s Developer platform to access labor market data and better communicate with government and business leaders. This helped them secure $6 million in funding for local businesses. They also doubled the number of citizens served and assisted 6,000 local businesses since their founding.

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Charity, Germany - Non Profit Organization Management

Altrata helped Charity, Germany improve their fundraising strategy. The platform provided... clear data and guidance to explore their existing donor base. Altrata's team offered ongoing support and strategic recommendations. The charity received a concise overview of all donor data. This helped them plan their next steps for growth.

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Driving ROI and results: Understanding the Impact of Sales Intelligence in Professional Training And Coaching

Carew International - Professional Training & Coaching

Carew International needed to adapt to big changes in sales and customer engagement. They wanted to... use new digital tools to help their team and their clients. They chose Smart Rooms from JourneyDXP for their asynchronous digital sales needs. Since 2020, they have used 288 Smart Rooms with over 5,600 client contacts and 57,000 engagement events. The results have been very positive for their sales, training, and internal teamwork.

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ActionCOACH (Jamie Goral, franchisee) - Professional Training & Coaching

Cognism helped ActionCOACH book meetings with over 30 qualified B2B leads. The platform provided... accurate contact data, making it easier to reach business owners in their target market. Jamie Goral and his team estimate at least £100k in new revenue from these leads. The Browser Extension and strong customer support made onboarding and daily use simple. ActionCOACH enriched their database and improved connect rates using Cognism's sales technology.

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Recent adoption and success with Sales Intelligence software in Food And Beverages

Campari Group - Food & Beverages

TIBCO Cloud Integration and TIBCO Cloud API Management helped Campari Group build a hybrid API-led cloud platform. Campari shifted budget... to new IT projects and sped up time-to-market for integrations. The company improved real-time data availability and enabled secure API access for partners and customers. Campari also established a DevOps culture. 27 brands were integrated into the portfolio. Campari won the Trailblazer Award in 2019.

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everest (Vivartia Group) - Food & Beverages

Pobuca helped everest, part of Vivartia Group, build a loyalty scheme and create an omnichannel approach for its members. Everest wanted to... collect customer data from both physical stores and online orders. Pobuca combined this data to make a single profile for each customer. This helped everest understand customer behavior and segment their database. The solution focused on customer loyalty, engagement, and business intelligence.

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Sales Intelligence in Action in Retail

Instacart - Retail

MediaRadar helped Instacart scale its off-platform sales strategy. Instacart used MediaRadar... to target top accounts, personalize outreach, and access 26,000+ brand and agency contacts. The platform enabled faster workflows and smarter sales execution. Instacart expanded into national budgets and unlocked new media buyers. Sales teams gained real-time spend intelligence and actionable ad insights.

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Neighbourhood coffee chain - Retail

A neighborhood coffee chain in Canada wanted to increase in-store visits by 10% during morning and lunch rushes at 6 locations. They faced challenges... in staying competitive in a saturated market. EQ Works created two audience segments for targeted advertising. The first targeted people near the stores, while the second targeted those who visited competitors. The campaign led to a 5% overall increase in visits, with the second group showing a 15% increase when offered discounts. The client expanded the campaign to 30 more stores, achieving a 12% increase in visits.

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Sales Intelligence in Action in Financial Services

PayPal Holdings, Inc. - Financial Services

Draup helped PayPal with talent intelligence. PayPal used Draup... to improve workforce planning. The solution focused on better talent decisions using real-time data. PayPal is a global financial technology company. The case highlights PayPal's journey with Draup's AI-driven platform for talent management.

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National Financial Partners (NFP) - Financial Services

Wealth-X helped National Financial Partners (NFP) find more leads and save time and money. NFP used Wealth-X... data to understand the net worth and networks of wealthy individuals. They used custom Data Exports and Known Associates to build lists of new prospects. This made it easier for NFP to connect with the right people. Wealth-X data improved NFP's lead generation and prospecting process.

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The Latest Sales Intelligence Deployments delivering value in Entertainment

Ashlyn Currie - Entertainment

Growbots helped Ashlyn Currie, a freelance voice actress, automate her outbound email campaigns. Before using Growbots,... Ashlyn spent 10 hours a day manually researching and messaging 25 prospects with little success. The platform provided her with targeted leads and expert coaching through Premium Support. With guidance from a Growbots consultant, she learned to write better emails and optimize her campaigns. This support made her outreach more effective and helped her grow her business.

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Sales Intelligence in Action in Government Administration

Broadspectrum - Government Administration

Cultivate Forecasts helped Broadspectrum, a Ferrovial subsidiary, improve strategic decision-making. The company used... crowdsourced forecasting with hundreds of employees in its government defense practice. Employees provided quantitative and qualitative forecasts on business and industry outcomes. The platform increased forecast accuracy, improved collaboration, and gave real-time insights. Broadspectrum integrated these forecasts into their decision process and recognized top contributors monthly.

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Driving ROI and results: Understanding the Impact of Sales Intelligence in Accounting

Moss Adams (now Baker Tilly) - Accounting

Demandbase helped Moss Adams, now Baker Tilly, fix CRM adoption issues. The firm replaced... manual spreadsheets with a cloud CRM enriched by Demandbase. This brought cleaner, trusted data and better sales and marketing campaigns. Teams across sales, marketing, and client service now use the CRM daily. Demandbase’s data integrity and enrichment features improved data quality and governance. Leaders use dashboards built on this data every day.

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Recent adoption and success with Sales Intelligence software in Pharmaceuticals

Themis Medicare - Pharmaceuticals

SANeForce CRM helped Themis Medicare fix daily reporting and app issues for over 1000 users. The company faced... problems with call reports, app crashes, and slow updates. SANeForce rolled out STP, expense management, a web portal, mobile app, and E-Detailing tools. Custom modules improved order booking and CRM tracking. Now, Themis Medicare has smooth, reliable field operations and better doctor engagement. Managers track performance easily and reps finish tasks faster.

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The Latest Sales Intelligence Deployments delivering value in Utilities

Affinity Water - Utilities

Webio's conversational AI platform helped Affinity Water improve customer engagement. The company faced... low engagement rates and needed better ways to communicate with customers about water services. Webio's solution increased response rates from less than 2% to over 20%. Overall engagement doubled, and 40% of customer conversations are now handled by Webio bots. Teams use digital messaging for incident alerts, debt management, and proactive updates, leading to faster communication and higher customer satisfaction.

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The Sales Intelligence Blueprint for Better Selection Decisions in Banking

Loan Officers, Business Development, Relationship Management (Business Banking, Commercial Banking) - Banking

RelPro Filings / Loans Data helps business and commercial bankers find SBA 7(a) loan data. Bankers use the... platform to search for loans by term and interest rate. They can identify prospects, compare rates, and spot refinancing opportunities. The tool gives access to company profiles, news, and executive contacts. This helps bankers build targeted lists and connect with new clients.

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Driving ROI and results: Understanding the Impact of Sales Intelligence in Management Consulting

Maestro Group - Management Consulting

SalesIntel helped Maestro Group after they left ZoomInfo. Maestro Group needed... to build a strong sales pipeline for a client in the HR technology space. Their old lead generation system was not working. With SalesIntel, Maestro Group closed a $500K statement of work in six months. They also created 75 qualified opportunities in that time. Maestro Group praised SalesIntel for delivering quality data without extra features they did not need.

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The Latest Sales Intelligence Deployments delivering value in Consumer Electronics

DTEN - Consumer Electronics

FlashRev helped DTEN improve sales and marketing efficiency. DTEN switched from... Salesloft and ZoomInfo to FlashRev for better automation and real-time data. FlashRev matched the data accuracy of ZoomInfo and the sequencing of Salesloft. DTEN saw 3x more efficiency and saved 60% on costs. The switch led to better alignment between sales and marketing teams.

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The Latest Sales Intelligence Deployments delivering value in Transportationtruckingrailroad

A UK-based shipbroking company - Transportation/trucking/railroad

A UK-based shipbroking company improved efficiency by 75% using MobiEbot. The email bot... processed over 2 million emails daily. It extracted 80+ data points from emails. Shipment time reduced from weeks to hours. Productivity increased by 67%.

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Sales Intelligence in Action in Computer And Network Security

Avast - Computer & Network Security

Diffbot helped Avast build a Privacy Policy API to analyze privacy policies across the web. Avast needed a... way to rate website trustworthiness but lacked scalable privacy policy data. Diffbot used its automated web extraction and Knowledge Graph to classify and extract privacy policies and enrich them with firmographic data. The solution shipped in 4 weeks. The Privacy Policy API achieved up to 94.9% precision and 100% recall for non-English sites.

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Recent adoption and success with Sales Intelligence software in Hospital And Health Care

Banner Health - Hospital & Health Care

Placer. ai helped Banner...Health choose the best site for expansion. Banner Health used Placer.ai data to see that 80% of visitors to their suburban clinic came from a nearby large city. This gave them confidence to expand in the suburb. They saved 12.5% in costs and launched 12 months faster than opening a new site in the city. The data-driven approach improved their decision making and efficiency.

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Driving ROI and results: Understanding the Impact of Sales Intelligence in Events Services

teambuilding.com - Events Services

FindThatLead helped teambuilding. com boost cold...outreach revenue. The company struggled to find a good outbound sales tool. They used FindThatLead’s Prospector tool to target ideal clients and get decision-maker contacts. This led to thousands of new introductions and deals worth up to $17,000. The tool saved time by filtering out poor-fit leads and paid for itself quickly.

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Recent adoption and success with Sales Intelligence software in Consumer Goods

A leading global consumer goods company - Consumer Goods

Stirista helped a global consumer goods company improve CRM and customer acquisition. The company needed... a new data solution after Oracle left the transaction data space. Stirista used data, ID resolution, and the VIG pixel to match 2 million emails and expand the audience to 20 million transaction-linked records. They generated 1 million unique household IDs in 4 months. The new database supports targeted email and CPD campaigns and enables advanced audience segmentation for social media marketing.

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