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Marketing Automation in Action in Other Industries

Neural Voice - Customer Service

Neural Voice wanted to make their AI conversation platform work better with other systems. They used Cyclr to connect their... platform to CRMs and messaging tools. Cyclr let them build and reuse integration templates quickly. This helped Neural Voice deliver new features to customers in just weeks. Using Cyclr led to a 25% increase in sales and saved them a lot of time and money.

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Apptica

Pushwoosh helped Apptica improve their business and marketing. Apptica added Pushwoosh to their offerings. The partnership made Apptica's operations more... efficient. Apptica values the steady collaboration with Pushwoosh. The solution supports consistent results for industry peers. Pushwoosh enhances Apptica's client relationships.

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Brodo - Food & Beverages

Klaviyo helped Brodo grow their email and SMS revenue by 293% year over year. Brodo used Klaviyo's integration with WooCommerce... to manage both a la carte and subscription orders. The team found Klaviyo easy to use and well integrated with their ecommerce platform. 31% of 2024 subscription purchases came from Klaviyo. Revenue from abandoned cart flows grew 7x year over year.

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Melbourne Football Club - Sports

Iterable helped Melbourne Football Club improve their marketing efforts. The club used Iterable to connect better with fans. The solution... made it easier to send messages and updates. This helped the club engage their audience more effectively. The story shows how Iterable supports sports organizations with digital marketing.

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A leading North American print and display vendor - Printing

DistroPRO helped a leading North American print and display vendor reclaim 400+ hours per month by automating campaign management. The vendor replaced... manual spreadsheets with a single platform, cutting turnaround time from 2–3 days to under 4 hours. Administrative overhead dropped by 30%. Teams now focus on client service and quality, not data entry. DistroPRO improved data accuracy and enabled same-day campaign setup for major retail and CPG programs.

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McComb Realty - Real Estate

Postalytics helped McComb Realty automate direct mail marketing for real estate investment. Paul McComb needed a system to send multiple... mailings to prospects over months. Manual mailings took too much time. Postalytics let him upload lists, schedule mail drops, and run six-month campaigns with six touches. This saved time and kept his lead pipeline full. The "Add A Mail Drop" feature made multi-touch scheduling fast and easy.

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ADSR Technologies - Technology / Transportation

Caspio helped ADSR Technologies build cloud-based CRM and sales reporting systems for auto dealerships. Before Caspio, ADSR struggled with expensive... and slow cloud development. Caspio's platform let them develop solutions much faster and at lower cost. The tools made it easy to manage data and create professional apps. ADSR gained a strong competitive edge by delivering quality products quickly and within budget.

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Australian Grand Prix - Media And Entertainment

Acoustic helped the Australian Grand Prix reach new audiences. The event used Acoustic to boost efficiency and save costs. Customer... engagement improved across multiple channels. Campaign management became more scalable with the platform. The solution supported better marketing results for the event.

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Solarage - Utilities - Small

Flowlu helped Solarage, a renewable energy company in Greece, streamline daily workflows and automate complex project management. The team needed... a simpler CRM and project tool after finding Zoho too complex. Flowlu provided project management, CRM, and task tracking features. This made it easier for Solarage to manage client relationships and operations. The result was a more efficient workflow and better team productivity.

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Zero Waste Outlet - Retail And Ecommerce

AiTrillion helped Zero Waste Outlet track and engage over 26,000 website visitors. The company faced high cart abandonment and lacked... a customer retention strategy. AiTrillion's Super App provided email marketing, loyalty rewards, announcement bars, chatbots, and product recommendations. These tools automated communication and improved customer relationships. Zero Waste Outlet saw a significant increase in sales and customer engagement after using AiTrillion.

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Optimizely - Information Technology And Services - Large

Optimizely used its own Content Management System and Visual Builder to speed up website creation. The team built a visually... appealing site in just two weeks. Marketers and developers worked faster with real-time editing and better content structure. Optimizely Web Experimentation let them run more tests and improve digital experiences. The new platform made campaign management and reporting easier for the team.

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Lieblingstasche.de - E Commerce

ProCampaign helped Lieblingstasche. de, an online bag store, boost sales by over 30 percent. The platform enabled automated workflows and...personalized campaigns. This improved the customer journey and relationship management. The CRM conversion rate increased by 20 percent. Lieblingstasche.de used ProCampaign's business intelligence to upgrade e-commerce offers. The CEO praised ProCampaign for its intuitive use and possibilities.

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Elefant - E Commerce

WebEngage helped Elefant improve first-order conversions. Elefant used WebEngage's marketing technology tools. The company saw a 74% boost in first-order... conversions. This shows strong results from using WebEngage for e-commerce growth.

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K&L Ruppert - Retail

Commanders Act helped K&L Ruppert save a five-figure sum each year by improving conversion deduplication. The solution gave better insight... into the customer journey and the impact of coupon and discount channels. Marketing spend allocation improved, and duplicate conversion credits were eliminated. Reporting became more reliable, with variance between web analytics and conversion reporting dropping below 1%. Tag implementation became much faster and easier.

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Travis Perkins - Construction - Very Large

RedEye used AI and predictive analytics to help Travis Perkins grow their VIP customer segment by 5. 3%. The VIP...Model increased customer lifetime value by 34% in one year. The value of the Travis Perkins database grew by over 86%. Customers identified as likely VIPs saw a £194 increase in average spend. RedEye's platform delivered personalized, automated marketing to boost engagement and retention.

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A financial institution - Financial Services

Experiture helped a financial institution improve customer acquisition and retention with its omnichannel marketing automation platform. The institution faced challenges... with fragmented communication and low loan applications. Experiture delivered personalized loan offers, cross-channel messaging, and automated workflows. The results included a 30% increase in loan applications, a 25% boost in customer retention, and 20% growth in new customer acquisitions. Data-driven marketing and automation drove these measurable improvements.

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Betcris.pl - E Commerce - Large

PushPushGo web push notifications helped Betcris. pl grow daily active users and boost player retention. Betcris.pl used automated and mass...push campaigns, sending about 26 per month. Their subscriber base grew by 16% monthly. Automated messages included welcome, abandoned bet, and long absence reminders. The platform made campaign setup easy and improved user engagement. Betcris.pl saw more active users and better brand awareness.

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House of Bruar - Apparel & Fashion - Medium

Mapp Fashion helped House of Bruar, a Scottish country fashion retailer, fix product feed issues in Google Merchant Center. The solution enriched... product types with customer-friendly language and seasonal context. This led to a 38% improvement in ROAS, a 51% increase in revenue, and a 9% lift in CTR. The brand saw better ad performance and higher-quality traffic. Mapp Fashion's feed optimization drove measurable results for retail marketing.

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House of Bruar - Apparel & Fashion - Medium

Mapp Fashion helped House of Bruar, a Scottish country fashion retailer, fix product feed issues in Google Merchant Center. The solution enriched... product types with customer-friendly language and seasonal context. This led to a 38% improvement in ROAS, a 51% increase in revenue, and a 9% lift in CTR. The brand saw better ad performance and higher-quality traffic. Mapp Fashion's feed optimization drove measurable results for retail marketing.

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Mediscrubs - Apparel & Fashion - Medium

Maropost Commerce Cloud and Marketing Cloud helped Mediscrubs grow 18% year over year and scale B2B by 60%. Mediscrubs switched from... WordPress to Neto by Maropost to handle 25,000+ SKUs and complex B2B needs. They built custom embroidery modules and private B2B portals for clients like Bupa and Southern Cross University. Integrating Maropost Marketing Cloud boosted email marketing, sending 195,000 emails weekly. The platform enabled fast onboarding and seamless procurement for enterprise clients.

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A leading RV manufacturer - Manufacturing

USAA Perks RV Savings Program helped a leading RV manufacturer reach new buyers. Rollick, Inc. partnered with USAA to offer... exclusive RV discounts to USAA members. The program generated nearly 1,000 leads in 6 months, with 95% being new leads. The conversion rate was 14.8%, three times higher than other sources. Sales incrementality reached 98%, showing strong growth for the manufacturer.

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A pharmaceuticals company - Pharmaceuticals

Axtria helped a pharmaceuticals company improve last-mile connectivity for AI-driven decision-making. The company used Axtria's solutions to address challenges in... connecting data and insights to business actions. The solution enabled better use of AI for commercial operations. Results included improved decision-making and operational efficiency. The case highlights the impact of AI and analytics in the pharmaceuticals industry.

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FC Bayern - Sports

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes... to the cloud, optimizing functions like employee self-services and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

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FC Bayern - Sports

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes... to the cloud, optimizing functions like employee self-services and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

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Telefónica - Telecommunications

MessageGears helped Telefónica improve mobile app engagement. Telefónica wanted to increase activation, ROI, and long-term app use. They used MessageGears... for real-time targeting and personalized messaging. This led to a 14% increase in login interactions and a 5% rise in registrations. App engagement grew by 12.5% and sessions by 8%. Day 7 retention increased by 21%. The app store rating improved from 3 to 4.3 stars in four weeks.

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EpicentRx - Pharmaceuticals - Small

Montrium eTMF Connect helped EpicentRx move from a paper-based TMF to a digital system. The team improved collaboration and reporting,... saving time on document filing and tracking. eTMF Connect made it easier to manage more studies and handle more documents. Real-time updates and reporting features boosted productivity. The system's support and training tools helped new hires learn quickly.

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Southern Orthodontic Partners - Healthcare

ActiveCampaign helped Southern Orthodontic Partners improve patient engagement and streamline operations. The company needed a HIPAA-compliant solution to centralize CRM... and automate follow-ups. With ActiveCampaign, they achieved an 87% response rate within 24 hours of lead submission. They also recaptured 6% of lost leads after two automated follow-ups. The platform enabled better communication and efficiency across multiple orthodontic practices.

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HSBC - Banking - Very Large

HH Global used its technology and supplier partners to help HSBC achieve over 30% product cost reductions in the first year. The solution unified... brand standards and improved marketing efficiency across global markets. HSBC removed 467 metric tons of carbon and saved 198 tons of paper annually by reducing waste. The approach delivered higher ROI for local marketing teams and supported sustainability and compliance goals. HH Global's quality program won a technology and innovation award.

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Josefs-Gesellschaft - Hospital & Health Care - Very Large

ScriptRunner helped Josefs-Gesellschaft automate IT tasks across 80 sites. Tasks that took 30 minutes now take 20 seconds. The team... used ScriptRunner to centralize scripts and improve security. The helpdesk became more agile and could solve more problems. Both IT staff and users are happier with the new system. ScriptRunner made onboarding and user management faster and safer.

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The Marketing Automation Blueprint for Better Selection Decisions in Retail

Bergzeit - Retail

Optilyz helps Bergzeit boost sales with birthday mailings. Bergzeit uses direct mail to celebrate customer birthdays. This approach makes customers... feel special. The campaign drives more sales for Bergzeit. The story shows how direct mail can increase customer engagement and revenue.

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Jumbo Supermarkten - Retail - Very Large

Bloomreach Discovery helped Jumbo Supermarkten boost revenue per visitor by 8. 4% for fresh produce searches. The supermarket chain improved...conversion rate by 6% for yogurt and increased add-to-cart rate by 4.7% for cheese. Jumbo needed a scalable, AI-driven search and merchandising solution to support rapid growth and digital expansion. Bloomreach Discovery and Loomi AI delivered fast, accurate, and personalized ecommerce search results, reducing manual work and improving customer experience.

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Nike Chile - Retail

Synerise helped Nike Chile boost sales per ticket by 30% using AI-powered personalization. The platform automated email, WhatsApp, and on-site... campaigns, driving a 26% increase in orders and 30% growth in demand. WhatsApp campaigns achieved over 2.5% conversion. Synerise's automation cut marketing execution time from hours to minutes. Nike Chile now focuses more on business strategy and less on manual tasks.

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Blue Star Group - Retail

SAP Emarsys helped Blue Star Group create an omnichannel loyalty strategy across Latin America. Blue Star Group struggled with fragmented... customer data, no loyalty program, and limited personalized communication. SAP Emarsys unified customer profiles, integrated data from online and physical stores, and enabled real-time, personalized engagement. The solution delivered a 99.6% campaign delivery success rate, increased revenue from welcome campaigns, more transactions in 2024, and added 554,120 global contacts to the loyalty program in six months.

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Matas A/S - Retail

Agillic helped Matas A/S move from a classic retailer to an advanced omnichannel retail brand. Matas increased repurchase rates by... 200-300% using Agillic. They solved the abandoned cart problem and built a loyalty club. This led to a 20% increase in wallet share and their highest NPS score ever. Matas created a seamless shopping experience across channels with Agillic.

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Carrefour - Retail

Appier's CrossX AI helped Carrefour boost monthly online purchases and sales by 25%. The solution unified customer profiles and enabled... cross-screen targeting, increasing CTR by 87% and conversion rate by 40%. Carrefour used precise segmentation and personalized product recommendations to reach hesitant buyers. The approach reduced wasted ad spend and improved marketing budget allocation. Appier's support helped Carrefour become a leader in the competitive online retail market.

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Officeworks - Retail

monday. com helped Officeworks improve retail processes and data accuracy. Before, teams used scattered emails and spreadsheets, causing confusion and...lost details. With monday.com, Officeworks created clear workflows and dashboards. They replaced 635+ spreadsheets and cut over 10,000 emails. Teams now see all tasks and updates in one place. This made work faster and more organized.

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Uncommon Goods - Retail

Listrak helped Uncommon Goods switch from their old email platform after 15 years. The onboarding and account management teams made... the move easy. Uncommon Goods used Listrak to add automated triggers like post-purchase surveys and back-in-stock campaigns. In the first six months, they saw a 169x ROI. Email and SMS revenue grew a lot after the switch.

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A $10 billion specialty retailer and distributor - Retail

Redpoint CDP helped a $10 billion specialty retailer unify customer data and create a single customer view. The retailer struggled... to identify 50 million customers and personalize marketing due to poor data quality and disconnected systems. Redpoint CDP integrated data from all stores, enabling real-time, personalized campaigns and accurate customer matching. The solution reduced campaign creation cycle times by 75% and improved customer engagement with lights-out automation and churn response.

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Dylan's Candy Bar - Retail - Medium

BuyerGenomics Predictive Marketing Automation helped Dylan's Candy Bar fix low high-value customer retention. Dylan's used customer intelligence and CRM insights... to target and acquire more valuable buyers. In just three weeks, they launched a data-driven omni-channel campaign. Dylan's saw big increases in new high-value customer acquisition, conversion rate, average spend, and repeat purchase rate. The company now focuses on growing with BuyerGenomics' ongoing support.

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INTERMIX - Retail

Opal helped INTERMIX improve their omnichannel marketing. Before Opal, INTERMIX used manual workflows and email threads, causing missed deadlines and... mistakes. With Opal, INTERMIX reduced content build time by 50% and approval times by 94%. They increased on-time campaign launches by 95%. The team now saves 15-20 hours each week. Opal gives INTERMIX one place for all marketing work, making the team faster and more efficient.

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Great Day Improvements - Retail

Zapier helped Great Day Improvements automate over 500 daily SMS messages. The company used Zapier to send personalized texts, which... improved customer experience and reduced reschedules. Automated SMS reminders increased appointments by 41% and cut manual SMS outreach by 100%. Agents now focus on high-value work, saving time and boosting efficiency. Great Day Improvements saw more revenue per lead and better operational performance.

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The Latest Marketing Automation Deployments delivering value in Financial Services

Maher Financial Group - Financial Services

Docupace Platform helped Maher Financial Group digitize their account management. Zarefa Marini used to spend up to 48 hours processing... work items with manual steps and back-and-forth emails. With Docupace, she now scans and uploads documents in one shared space, making the process faster and easier. New business is processed the same day. She no longer keeps paper files, and communication with the Broker-Dealer is simple and clear.

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Abner Herrman & Brock - Financial Services - Medium

ProFundCom helped Abner Herrman & Brock triple their email open rates. The investment advisory firm struggled with poor deliverability and... engagement before switching platforms. ProFundCom improved delivery rates and made it easy to track engagement and identify warm prospects. The platform also cut email marketing costs in half. Implementation was simple, and support was always available.

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Banco Inter - Financial Services - Large

Edge Delta helped Banco Inter cut observability costs by 60%. The bank used Edge Delta's distributed observability platform to replace... Amazon CloudWatch and improve log search and analytics. Teams gained more control over their data and reduced noisy data ingestion. Edge Delta's observability pipelines enabled flexible data routing and easier troubleshooting. Banco Inter now plans to optimize data for other observability platforms.

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State Street - Financial Services - Very Large

Appian's low-code platform helped State Street automate and modernize their business processes. The project began with improving customer onboarding. State... Street expanded Appian's use to automate complex workflows across the organization. The solution unified people, process, and data for better outcomes. State Street achieved their automation goals with Appian technology.

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Alliant Credit Union - Financial Services

Selligent by Marigold helped Alliant Credit Union digitize its onboarding. The old process used slow mail, causing delays and friction.... The new automated email campaign drove 52% of new members to download the mobile app, 5% to make a mobile deposit, and 2% to open a credit account. This improved digital adoption, customer satisfaction, and revenue. Alliant's marketing team gained a full customer view and increased engagement with personalized messaging.

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Alliant Credit Union - Financial Services

Selligent by Marigold helped Alliant Credit Union digitize its onboarding. The old process used slow mail, causing delays and friction.... The new automated email campaign drove 52% of new members to download the mobile app, 5% to make a mobile deposit, and 2% to open a credit account. This improved digital adoption, customer satisfaction, and revenue. Alliant's marketing team gained a full customer view and increased engagement with personalized messaging.

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FORUM Credit Union - Financial Services

Ideagen helped FORUM Credit Union move away from manual auditing. The credit union increased audit capacity by 35%. They reduced... manual tasks. Compliance with regulatory standards improved. The solution made audits faster and more efficient.

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GrayQuest - Financial Services - Medium

Corefactors AI CRM helped GrayQuest handle over 8,000 customers each month. GrayQuest faced problems with EMI collection, low productivity, and... lack of monitoring. The AI CRM provided advanced monitoring, real-time engagement data, and improved team efficiency. GrayQuest replaced their ePBX system, cut costs, and improved EMI collection. The CRM enabled better data sharing and automated follow-ups for customer payments.

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VanDyk Mortgage - Financial Services

Total Expert helped VanDyk Mortgage improve customer retention and borrower engagement. The marketing team used the platform to connect sales... productivity, marketing automation, compliance, and customer intelligence. The solution integrated with their loan origination and digital mortgage systems. VanDyk Mortgage now has a unified hub for tech integrations and complete customer profiles. This led to more personalized and automated marketing and better business growth.

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A large North American Fund Administrator - Financial Services

Broadridge Managed Data Services helped a large North American Fund Administrator meet FAS 157 regulatory demands. The client needed a... flexible asset valuation pricing solution for fund managers. Broadridge delivered a customizable platform with data cleansing, automation, and analytics. The solution enabled multiple pricing sources, improved reporting, and reduced internal workload. The client now offers enhanced pricing transparency and compliance for investment managers.

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Recent adoption and success with Marketing Automation software in Information Technology And Services

Budgetbox - Information Technology And Services

Plezi's Smart Campaign helped Budgetbox increase hot leads by 50%. The marketing team saved about 2 days per month. Email... open and click-through rates doubled compared to traditional emails. 100% of repeat customers are now reached by marketing. Budgetbox used Plezi to support sales and nurture prospects. The solution helped maintain customer retention and improve reputation.

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Adya - Information Technology And Services

Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.

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Double Yolk - Information Technology And Services - Medium

Ortto helped Double Yolk triple their weekly marketing qualified leads. The tech talent agency used Ortto’s no-code integration with Pipedrive... CRM to unify data and personalize campaigns. They achieved a 38% average email open rate, 79% above the industry average. Automated journeys and targeted emails improved client engagement and expansion deals. Double Yolk now maintains scalable, personalized communication with clients using Ortto.

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AWS partners - Information Technology And Services

eTrigue built a cloud migration lead generation program for AWS partners. The program included co-branded emails, landing pages, and dynamic... partner assets. It targeted 10,000 prospects and delivered real-time lead insights to sales reps. The campaign supported 93 countries and 22 languages. The first round of campaigns delivered more marketing qualified leads than expected for over 20 partners. eTrigue added new Amazon Bedrock and Anthropic Claude Sonet features to improve lead insights for sales teams.

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Algo - Information Technology And Services

Einstein 1 Service helped Algo cut service call times by 80%. Algo used the platform to improve customer support. The... solution made service faster and more efficient. This led to big time savings for Algo's team. The case shows how AI can help IT companies serve customers better.

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impact.com - Information Technology And Services

Alyce helped impact. com boost its sales pipeline by 50%. The marketing team needed to show ROI as ad costs...rose. Their old gifting tool lacked reporting. Alyce offered better tracking and onboarding. Sales leaders joined the process and ran their own gifting campaigns. The team used Alyce with 6Sense to target prospects at the right time. Tailored gifts improved engagement. Now, gifting drives half of new business pipeline and revenue.

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Landstack - Information Technology And Services

Kulea's BDaaS lead generation service helped Landstack, a SaaS platform for planning applications and land data, reach more land and property developers. Landstack needed to... book meetings with new prospects after their own database was exhausted. Kulea created a targeted digital marketing campaign with a custom communication plan. The campaign quickly generated strong interest and meetings, exceeding Landstack's expectations. Landstack saw fast results and recognized new growth opportunities in their industry.

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ReachStack - Information Technology And Services

ReachStack used itracMarketer's Content Distribution Platform to help their marketing team support advisors. The platform made it easy for advisors... to share valuable content with clients more often. This led to more client interactions and stronger advisor-client relationships. As a result, advisors were able to grow their business. The solution focused on increasing engagement and building trust.

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Capgemini - Information Technology And Services - Very Large

Pipefy helps Capgemini improve order-to-cash operations. The platform reduces shadow-work by centralizing information and updating data across systems. Managers gain... better visibility and control over email resolution and query volume. Standardized steps and automation, including RPA, streamline processes. Capgemini's teams respond to clients faster, boosting customer satisfaction.

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Recent adoption and success with Marketing Automation software in Marketing And Advertising

Tempting Ventures - Marketing And Advertising

Force24 helped Tempting Ventures fix their disconnected tech stack. They integrated Force24 with Vincere CRM for better marketing and sales... teamwork. Campaign setup time dropped from days to just hours. After one year, they saw a 17x ROI. Open rates improved by 50% or more, and click-throughs increased by 70% or more. Tempting Ventures now runs more targeted and efficient campaigns across all nine businesses in their group.

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Adwordizing - Marketing And Advertising - Small

SparkToro helped Adwordizing, a boutique digital marketing agency, find new partnership opportunities in niche industries. The platform provided detailed audience... insights, including hashtags, websites, and influencers, which were hard to find with other tools. Adwordizing used SparkToro for competitor analysis and to identify hidden influencers and small websites in the Forex market. This led to more ideas for client campaigns and valuable contact lists for growth. SparkToro made it easier to discover opportunities in specialized markets.

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DISC - Marketing And Advertising - Small

Zoho Projects helped DISC, a search marketing firm, boost efficiency and save $2000 per year compared to Quickbase. The team now... organizes workflow and resource allocation in one place. Timecard exports make invoicing easier. Resource Utilization helps schedule client work and manage sales needs. Integration with other Zoho services adds more value for DISC.

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DISC - Marketing And Advertising - Small

Zoho Projects helped DISC, a search marketing firm, boost efficiency and save $2000 per year compared to Quickbase. The team now... organizes workflow and resource allocation in one place. Timecard exports make invoicing easier. Resource Utilization helps schedule client work and manage sales needs. Integration with other Zoho services adds more value for DISC.

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Click Control Marketing - Marketing And Advertising

AgencyAnalytics helped Click Control Marketing automate their client reporting. The agency faced challenges pulling data from many sources and needed... custom reports for each client. With AgencyAnalytics, they created 83 dashboards and saved over 200 billable hours, resulting in $5,120 in monthly savings. The platform made reporting easy and let the team focus more on client work. Clients now get custom reports that match their business needs.

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Adex360 - Marketing And Advertising

PushOwl helped Adex360 drive growth for Limelight, a leading fashion brand. Adex360 used PushOwl's web push notifications to reach customers... who were not engaging with email. They achieved a 21,000x ROI, a 1.5% opt-in rate, and over 1 million subscribers. Campaigns saw up to 18.9% click-through rates and high average order values. Segmentation and omnichannel strategies reduced content fatigue and boosted engagement.

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JustIdea Agency - Marketing And Advertising

ExpertSender helped JustIdea Agency boost open rates by 19% and click rates by 297%. The agency used marketing automation to... identify over 60% of users who abandoned carts. In just 6 weeks, they generated over 240,000 zł in extra revenue. Their email database now grows by 15% each month. ExpertSender improved email deliverability and enabled dynamic, personalized pop-ups for better conversions.

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Thrive Marketing Communications Agency - Marketing And Advertising

Zymplify helped Thrive Marketing Communications Agency revitalize their clients' cold data. Thrive used Zymplify's reveal tools to grow a client's... database from 500 to 12,000 leads. They delivered 15,126 leads to clients during the pandemic. One campaign achieved a 45% click through rate using automated prospecting and email journeys. Zymplify's marketing automation and reveal tools supported Thrive in scaling business development for their clients.

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Bright Horizons Media - Marketing And Advertising

Pushnami helped Bright Horizons Media find new revenue for their clients. The agency used PushClick+ to send web push ads... and offers to subscribers. This strategy brought in over 166,000 subscribers and more than 3,500 ad clicks each month. Their clients now earn about $5,500 extra each month from PushClick+. Bright Horizons Media praised Pushnami's expert support and easy management.

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The Latest Marketing Automation Deployments delivering value in Banking

Play North - IGaming

OptiKPI helped Play North boost player engagement by 29%. Play North used OptiKPI to target players in real time and... automate customer journeys. The platform enabled precise segmentation and compliance with strict gaming regulations. Play North saw a 15.1% increase in deposits and 25.8% of players used the promotional offer. OptiKPI made it easy for Play North to manage all player activities in one place.

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BNB Bank - Banking

Altcraft Platform helped BNB Bank attract more customers and boost digital engagement. The bank used Altcraft for secure, on-premises customer... data management and omnichannel marketing. Automated Viber messages had a 60% open rate, and overall click-through rates reached 12%. Transactional activity increased by 36%, and monthly active users grew by 19% in one year. Push notifications and personalized campaigns improved customer retention and communication efficiency.

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Top Global Bank (NDA) - Banking

Brick Street Software's CONNECT platform helped a top five global bank fix its messaging problems. The bank switched from many... in-house and vendor tools to one multichannel platform. This made messages more consistent and improved how they used their channels. The bank saw better campaign results and gained $199 million in receivables from three business units. They achieved ROI in less than one year.

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ANZ - Banking

IntelligenceBank helps ANZ manage creative workflows and brand compliance. The platform supports marketing leaders, legal, and creative teams. ANZ uses... IntelligenceBank to streamline marketing processes and ensure brand consistency. The solution enables compliance with industry regulations. ANZ benefits from improved resource optimization and risk reduction.

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ABN AMRO - Banking

TIBCO BPM Enterprise and BusinessWorks helped ABN AMRO modernize its banking operations. The bank wanted to offer a seamless digital... experience and aimed for 90% digital end-to-end processes by 2025. Legacy systems and fragmented processes made this hard. TIBCO's hyperautomation tools enabled cloud migration, process standardization, and automation across teams. ABN AMRO avoided €11.1M in costs and improved efficiency by centralizing automation and reducing manual work.

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ABN AMRO - Banking

TIBCO BPM Enterprise and BusinessWorks helped ABN AMRO modernize its banking operations. The bank wanted to offer a seamless digital... experience and aimed for 90% digital end-to-end processes by 2025. Legacy systems and fragmented processes made this hard. TIBCO's hyperautomation tools enabled cloud migration, process standardization, and automation across teams. ABN AMRO avoided €11.1M in costs and improved efficiency by centralizing automation and reducing manual work.

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ABN AMRO - Banking

TIBCO BPM Enterprise and BusinessWorks helped ABN AMRO modernize its banking operations. The bank wanted to offer a seamless digital... experience and aimed for 90% digital end-to-end processes by 2025. Legacy systems and fragmented processes made this hard. TIBCO's hyperautomation tools enabled cloud migration, process standardization, and automation across teams. ABN AMRO avoided €11.1M in costs and improved efficiency by centralizing automation and reducing manual work.

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A bank with a well-developed online banking system - Banking

iPresso Marketing Automation helped a bank reduce abandoned loan applications. The system sent personalized email and SMS reminders to customers... who left applications unfinished. This led to a 21% increase in completed online loan applications. Customer satisfaction rose by 19%. The bank also saw a 16% decrease in customer churn rate.

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Recent adoption and success with Marketing Automation software in Consumer Goods

Tupperware Australia - Consumer Goods

Overdose Digital helped Tupperware Australia grow online sales using a new ecommerce website. They used paid ads to drive results.... In less than 6 months, online sales increased by nearly 100% from Q1 to Q2. Overdose Digital focused on ecommerce growth and digital marketing. Their work made a big impact on Tupperware Australia's business.

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Kiehl’s - Consumer Goods - Large

Kiehl’s used RMC solutions from Related Digital for a Black Friday campaign. The campaign increased their conversion rate by 82.41%... through the email channel. Kiehl’s used cross channel marketing, including social media and website content, to create curiosity and attract new leads. The campaign improved sales and brand identity. RMC solutions included email marketing, customer data platform, and web personalization.

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AURUM - Consumer Goods

Yespo helped AURUM, a Ukrainian jewelry brand, boost sales with personalized product recommendations in email campaigns. The brand wanted to... improve personalization, increase orders, and raise average order value. They set up web tracking and a product feed to power AI-driven recommendations. After one month, AURUM saw a 10% higher click-through rate, 2.5-3 times more conversions, a 25-30% increase in order value, and a 184% jump in customer retention.

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Burton Snowboards - Consumer Goods

MERGE used an integrated media strategy to help Burton Snowboards boost sales. The challenge was to improve Burton's winter season... marketing and drive year-over-year growth. MERGE created a plan using paid social, video, and display ads on Meta, TikTok, YouTube, and programmatic platforms. The new strategy increased return on ad spend by 120%. Users to the site grew by 111%. Cost per click became 13% more efficient.

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Phooto.com.br - Consumer Goods - Medium

PushEngage helped Phooto. com.br boost their web push notification subscription rate to 20.66%. The company used single-step opt-in and image-rich...notifications to drive engagement. PushEngage increased their website traffic, with 5% now coming from push notifications. Phooto.com.br improved ROI and saw more sales by re-engaging users and optimizing marketing spend. The platform enabled better audience targeting and higher click-through rates.

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Burmax - Consumer Goods

WPCRM helped Burmax resolve customer service tickets 7 times faster. Burmax moved from pen-and-paper to a software-enabled CRM system. WPCRM... integrated with Infor ERP, giving real-time sales data and dashboards. Customer service calls dropped by 20% with automated notifications. Sales reps now spend more time selling and can visit 4 times more customers per trip. Burmax improved quoting, internal processes, and customer satisfaction.

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Nearly Natural - Consumer Goods - Medium

Firepush helped Nearly Natural, a Shopify Plus store, generate over $275,000 in revenue using web push automations. The team sent... 262,155 push notifications to 22,278 subscribers, resulting in 1,829 orders. Automated welcome, abandoned cart, and order dispatch pushes drove conversions and retention. Nearly Natural averaged $12.63 in revenue per push subscriber. The small marketing team valued Firepush for its intuitive features and responsive support.

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Jamestown Distributors (Total Boat) - Consumer Goods

Jamestown Distributors used email marketing to re-engage a past customer. The company sent a follow-up email after the customer clicked... a product link, showing good use of marketing automation. However, replies went to a do-not-reply address, making the customer feel ignored. This lack of real engagement led to a negative experience and a lost sales opportunity. True personalization and two-way communication were missing from their approach.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Apparel And Fashion

某法国著名时尚奢侈品品牌 - Apparel & Fashion

JINGdigital helped a famous French luxury fashion brand automate its membership binding process. The brand used a new online-to-offline workflow... designed by JINGdigital. In just two weeks, 170,000 members registered and bound their accounts. After six months, 41.46% of the brand's WeChat followers became official members. The process was fully automated and did not add high costs. This improved the brand's customer engagement and loyalty.

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B-Wear Sportswear - Apparel & Fashion - Medium

Omnisend helped B-Wear Sportswear track which online sales came from marketing emails. The company switched from Constant Contact to Omnisend... for better integration with BigCommerce. Omnisend now drives 40% of all company sales. The welcome series has a 66% conversion rate. Six months of SMS sales paid for almost two years of Omnisend. B-Wear uses email and SMS automation to boost results.

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Box2 - Apparel & Fashion

Drip helped Box2 improve email marketing results after switching from Klaviyo. Box2 saw a 35.85% better click rate on campaign... emails and a 107.9% higher conversion rate on their best performing sale email. Workflow conversion rates increased by 10.83%. The open rate for SEC emails rose by 12.41%. Box2 also grew their VIP and super VIP customer segments, with higher spending from engaged subscribers.

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ASOS - Apparel & Fashion

ASOS used ContactPigeon to grow as a top UK eCommerce retailer. The company focused on customer experience, offering free worldwide... shipping and returns. ASOS improved mobile shopping and expanded to 196 countries. In 2018, ASOS saw a 28% increase in pretax profit and 26% revenue growth. Their strategy helped them become a global leader in online fashion.

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Rhone Apparel - Apparel & Fashion

Aimtell web push notifications helped Rhone Apparel boost ecommerce sales. Rhone used segmented campaigns to target shoppers, promote sales, and... recover abandoned carts. They sent alerts for exclusive sales, Black Friday, and flash sales. These campaigns drove high click rates and increased sales. Rhone generated $93,000 in additional sales using Aimtell.

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Seconda Strada - Apparel & Fashion

SALESmanago helped Seconda Strada, an Italian fashion retailer, grow their eCommerce business. The company wanted to boost sales from their... 260,000 loyal customers and improve email marketing. After using SALESmanago, 75% of their transactions started on the platform and sales increased by 15%. They achieved a 10,284% ROI. The solution turned a quiet customer base into an active, profitable community.

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Andie Swim - Apparel & Fashion

Digioh helped Andie Swim boost online swimsuit sales. Andie used Digioh's exit intent surveys and interactive quizzes to learn why... shoppers left and to give personalized product recommendations. This led to a 296% increase in conversion rate, a 21% rise in average order value, and a 96X ROI. Andie also grew their email list by over 25,000 subscribers and improved automated email revenue by 55%. Integrating AI fit tech made shopping even more personal and increased customer trust.

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The Latest Marketing Automation Deployments delivering value in Education

Zell Education - Education - Medium

LeadSquared helped Zell Education save over 1,000 hours by automating sales, support, and student engagement. The platform unified their tech... stack, cut manual work by 90%, and improved CSAT by 55%. First response times became 30% faster. Custom workflows and integrations with tools like WhatsApp and Zoom made student journeys seamless. Zell now delivers better learner experiences and scales faster in the EdTech market.

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Marian University - Education - Medium

Delivra helps Marian University improve campus communication. The university uses segmentation, automation, and reporting to send targeted emails. They achieve... a 37% average open rate, higher than the higher education benchmark. Commuter student emails see a 50% open rate. Delivra supports student retention, alumni giving, and enrollment.

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Coding Academy - Education

HubSpot helped Coding Academy build a lightweight, multilingual website for their programming courses. The solution automated lead management and deal... processes using HubDB and dynamic forms. Coding Academy overcame challenges with content-heavy pages and manual workflows. The new system improved user experience and centralized operations. As a result, Coding Academy achieved 100% sustainability in their operations and enhanced customer touchpoints.

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Choosing Your Uni - Education

Ontraport's Dynamic CMS and AI Assistant helped Choosing Your Uni save $150k per year on development. The team now saves... over 50 hours each month on blog content creation. They reach 150 segments automatically. The platform lets them create SEO-optimized blog posts and dynamic podcast pages fast. Choosing Your Uni scaled quickly and launched new web experiences without hiring extra developers.

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Revisewise - Education

cmercury helped Revisewise improve email marketing. Revisewise struggled with email deliverability and inactive users. cmercury used list hygiene, smart segmentation,... and engagement workflows. Revisewise increased daily email sends and kept a strong domain reputation. The platform helped Revisewise reach more engaged users and boost campaign results.

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A large, highly selective graduate program in New York - Education

Akero helped a large graduate program in New York connect their advertising and enrollment data. Before, their systems were separate... and did not show how ads led to enrollments. Akero built a custom integration with Slate to track the full student journey. This gave the team clear insight into which ads worked and the true cost per acquisition. The program used these insights to improve marketing and lower costs.

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Recent adoption and success with Marketing Automation software in Food And Beverages

EatSure - Food & Beverages - Large

EatSure used ValueAppz to build a food delivery app that lets users order from multiple restaurants in one order. The app supports... Rebel Foods' cloud kitchens and partner restaurants. EatSure stands out with features like no artificial colors, medically certified staff, 200+ quality checks, and double-sealed packaging. The platform focuses on food safety, fast delivery, and a unique food court experience. EatSure's customer base and order volume keep growing.

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Rotkäppchen-Mumm - Food & Beverages - Large

Mautic helped Rotkäppchen-Mumm centralize marketing and GDPR consent for over 40 brand websites. The company unified age verification and cookie... consent management using a single interface. Brand managers gained individual access to Mautic, enabling GDPR-compliant data handling and streamlined marketing campaigns. The open source solution allowed free use and easy data export for analysis. Rotkäppchen-Mumm eliminated isolated tools, giving brands creative freedom with centralized marketing automation.

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Bagelstein - Food & Beverages

Abyssale helped Bagelstein automate in-store digital display creation across 80+ locations. The challenge was managing local pricing with global branding,... which was slow and error-prone. Abyssale's dynamic image generation system let franchises submit prices and get on-brand visuals in 30 seconds instead of 5 minutes. The creative team now handles over 850 requests easily. Campaign deployment time dropped from 3 days to 1 day, a 66% improvement. The process is now faster, more accurate, and keeps brand standards high.

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Bimbo Bakeries USA - Food & Beverages - Very Large

Intelex helped Bimbo Bakeries USA report over 80,000 hazardous conditions in one year. The company lowered its total recordable incident... rate to 2.1, its best ever. Millions were saved in workers’ compensation by reducing injuries and preventing recurrences. Intelex’s EHS software enabled proactive safety management across hundreds of sites. Bimbo Bakeries USA built a strong, data-driven safety culture for thousands of employees.

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HelloFresh - Food & Beverages - Very Large

Freshservice helped HelloFresh fix supply chain issues fast. The company replaced manual forms and spreadsheets with automated workflows and a... unified portal. Teams now track incidents by ingredient and use advanced analytics for better reporting. Collaboration improved with Team Huddle, and agents resolve incidents faster. Finance and procurement teams track costs and claims in one place, boosting revenue collection.

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FAUCHON - Food & Beverages

Fauchon wanted to build a lasting relationship with its customers. They aimed to move away from seasonal buying patterns. They... used Splio's Marketing Automation and loyalty engine. This helped them bring customers back regularly online and in-store. They increased purchase frequency and average basket size. Fauchon enriched their marketing strategy with a personalized loyalty program.

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The Latest Marketing Automation Deployments delivering value in Entertainment

Daily Insight Group - Entertainment - Medium

Cordial helped Daily Insight Group boost click through rates by 35% and purchases by 300% with browse and cart abandonment triggers. DIG used Cordial's... real-time data feeds and machine learning to personalize daily horoscope emails and automate millions of messages. The platform enabled quick testing of subject lines and content, increasing email revenue. Personalized triggered messages and automated welcome series improved user engagement and conversions.

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Amanotes - Entertainment

Cost Center helped Amanotes automate user acquisition for 15+ mobile games. Before, the team spent many hours on manual bid... management and data analysis. With Cost Center’s Bid Automation, they now run over 60 custom bid logics weekly and manage more than 90% of campaigns through the platform. This automation saved 120 hours each month. The UA team can now focus on other important tasks and scale campaigns faster.

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Nicos Michaelides (sports streaming publisher) - Entertainment

TheSender helped Nicos Michaelides, who owns over 170 sports streaming sites, boost his monthly profit by six times. He switched from... another push notification provider to TheSender for better monetization, white ads, and automation. TheSender set up automated push notifications and monetization, balancing personal messages and ads. Revenue grew from $1,000-1,500 to $6,000 per month. The setup took two days and now runs automatically, with ongoing optimization from TheSender.

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Schlager.de - Entertainment

tchop helped Schlager. de move from platform dependency to direct fan engagement. The mobile app blends content, community, and entertainment...for Schlager music fans. Schlager.de used tchop to connect with millions of fans and boost engagement. The app supports news, artist interviews, and interactive content. This led to a stronger digital presence and loyal fan community.

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The Latest Marketing Automation Deployments delivering value in Insurance

Allstate - Insurance

Blitz Sales Software helped Allstate improve their sales process. The case study does not provide specific details about the challenges... or results. There are no numbers or metrics mentioned. The content focuses on Allstate's use of Blitz Sales Software in the insurance industry.

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Markerstudy Insurance - Insurance

Document Logistix helped Markerstudy Insurance with a complex data migration after acquiring Co-op Insurance. Markerstudy needed to keep data accurate,... secure, and compliant. Document Logistix provided document management software to support this. The solution helped Markerstudy manage sensitive insurance data and meet regulatory requirements. This improved data integrity and reduced risks for Markerstudy Insurance.

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Alleanza Assicurazioni - Insurance

HubSpot helped Alleanza Assicurazioni improve employer branding. The company used HubSpot's platform to enhance its marketing and communication. This led... to better engagement with potential employees. The insurance company streamlined its processes with HubSpot tools. The result was a stronger brand presence in the insurance sector.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Real Estate

Homesuite - Real Estate

Homesuite used Jungleworks to build a marketplace for corporate housing. The challenge was to make booking monthly furnished housing easy... and transparent for business travelers. Homesuite used AWS, Salesforce, HubSpot, Looker, Stripe, Zendesk, and DocuSign to support their platform. They ran a successful Facebook ad campaign targeting travel nurses, which increased referral traffic. Homesuite offers more affordable and comfortable options than hotels or traditional corporate housing providers.

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Bob Gunter RE/MAX Bayside Laconia - Real Estate - Small

OutboundEngine helps Bob Gunter at RE/MAX Bayside Laconia save time on digital marketing. He prefers to focus on business and... let experts handle his marketing. The all-in-one marketing software manages his online presence. This solution lets him spend more time with clients and less on marketing tasks. Bob values the time saved and the ease of use.

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Bradleys - Real Estate

Bradleys used BriefYourMarket. com to share market updates and show their local expertise. The tool helped them keep in touch...with their whole database or specific groups. They could send information at different stages of the customer journey. Bradleys found it hard to contact everyone by phone or email, so BriefYourMarket.com made communication easier. The platform helped them win more business by promoting their regional knowledge.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Computer Software

Kantata - Computer Software

Thnks helped Kantata move from quarterly gifting to a daily gratitude program. The Client Success team used Thnks to send... personal thank-yous by email and text. This made it easy to show appreciation quickly. Participation rose from 60% to over 95% of reps sending at least one Thnks each quarter. The new process increased customer engagement and made gratitude part of Kantata’s culture.

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Pacejet - Computer Software - Medium

emfluence helped Pacejet, a cloud-based shipping software company, double paid media conversions with no increase in budget. The team optimized... Google Ads, shifted spend to LinkedIn and Microsoft Advertising, and improved Capterra listings. In the first month, conversions rose 68% and conversion rate improved by 140%. Over the campaign, paid media conversions increased by 200% and cost per acquisition dropped 84% on Google. Pacejet met quarterly goals in just 30 days.

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ThoughtSpot - Computer Software - Large

Reach by Banzai helped ThoughtSpot increase event registrations by up to 75%. The sales and marketing teams lacked time for... effective event outreach. Using Reach, they launched targeted phone and email campaigns to new leads. This strategy generated over 400 event registrations and $1M in pipeline revenue. The solution enabled ThoughtSpot to connect with prospects outside their existing database.

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The Latest Marketing Automation Deployments delivering value in Publishing

Boone Newspapers Inc. - Publishing

Boone Newspapers Inc. , a family-owned newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In...their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.

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Hachette Book Group - Publishing

Aprimo Digital Asset Management helped Hachette Book Group replace their slow, unreliable DAM system. Hachette needed a stable, fast, and... scalable solution for over six hundred thousand products. Aprimo streamlined workflows, improved search, and made asset uploads and distribution easier. The new system integrated with more than twelve existing systems. Users now have quick access to assets and automatic file replication for retail sites.

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Hachette Book Group - Publishing

Aprimo Digital Asset Management helped Hachette Book Group replace their slow, unreliable DAM system. Hachette needed a stable, fast, and... scalable solution for over six hundred thousand products. Aprimo streamlined workflows, improved search, and made asset uploads and distribution easier. The new system integrated with more than twelve existing systems. Users now have quick access to assets and automatic file replication for retail sites.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Internet

Kinnect.Club - Internet - Small

Customer. io's startup program helped Kinnect.Club launch personalized, AI-driven marketing campaigns fast. The founder used Customer.io, Typeform, and Google AI...to build onboarding and push notification workflows without heavy engineering. 80% of users who started the Nudge onboarding survey completed it and joined the monthly program. The integration with Google Gemini AI enabled hyper-personalized push notifications. Kinnect.Club improved user engagement and built complex automation with minimal resources.

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Google - Internet

Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to... know if AI could improve return on ad spend and sales effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.

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redBus - Internet - Large

Gamooga's customer engagement platform helped redBus boost brand value and CSAT scores by 40%. The solution enabled personalized, multichannel marketing... using customer data and analytics. Cross-selling campaigns increased partner hotel branding and check-ins by 30%. Funnel dropout campaigns reduced abandonment rates by 33% and increased bookings by 17%. Website and app sessions grew by over 50% with targeted, automated offers and notifications.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Non Profit Organization Management

Ameelio - Non Profit Organization Management

Lob's Address Verification API helped Ameelio build a free app for families to send letters to incarcerated loved ones. Ameelio used Lob... to standardize over 1,800 prison addresses and track mail delivery. The integration took less than a day and enabled a fast launch. In the first week, users sent 300 letters and 88% added a contact. Lob's platform removed the need for complex print and mail logistics, letting Ameelio focus on its mission.

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Project Lifelong - Non Profit Organization Management

Knack helped Project Lifelong manage their operations with a custom CRM and online database. The solution included a customer portal... and inventory management features. Project Lifelong used Knack to streamline work orders and project management. The platform supported their non-profit needs in a simple, no-code way. This improved their ability to organize and track key activities.

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Marketing Automation in Action in Design

InterDent - Dental

Call Box helped InterDent improve its call center performance. InterDent used Call Box to get better results with fewer resources.... The call center manager, Sandy Vasquez, used Call Box every day. InterDent built a culture of feedback in the call center. The case study shows measurable improvements from using Call Box.

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Alex Terrier - Music

GetResponse Conversion Funnel helped Alex Terrier, a jazz musician and teacher, sell his online music course. He used free high-quality... content as a signup incentive. In the first 30 days, he got 1350 unique landing page visitors, 253 new contacts, and 502 unique sales page visitors. The funnel automated his process and grew his contact list. Free content samples increased signups and set expectations for paid offers.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Manufacturing

Wärtsilä - Manufacturing - Very Large

Dataddo helped Wärtsilä bring marketing analytics in-house. They eliminated all costs of external data management. Dataddo built a custom GoToWebinar... connector in under 10 days. Wärtsilä centralized marketing data in AWS S3 and automated integration with Dataddo's REST API. Their dashboards for marketing and sales are now 100% reliable.

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Parker Products - Manufacturing

Click Marketing Services helped Parker Products fix high email bounce rates and improve marketing. The team built custom dashboards for... 12 sales reps, giving real-time data on campaigns and customer engagement. They solved a DNS issue, which boosted email deliverability. Sales teams used lead scoring to focus on the best leads. Parker Products moved from mass emails to personalized nurture workflows. The company saw a 90% engagement rate with automated follow-up emails and better sales enablement.

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Recent adoption and success with Marketing Automation software in Hospitality

TUI Group - Hospitality

TUI Group wanted to reach more people and boost engagement across many brands and languages. Testing and creating content for... different channels was hard and took a lot of time. They used Jacquard to automate content creation and testing, starting with email campaigns. This helped them work faster and reach more people in English and German. They expanded to more brands and channels, like web and mobile push. TUI saw better engagement and made their tech tools more valuable and cost-effective.

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Kämp Collection Hotels - Hospitality

Apsis Marketing Automation helped Kämp Collection Hotels improve customer experience. They integrated Apsis with Microsoft Dynamics CRM to send timely,... relevant messages before and after guest stays. Automated emails promoted upgrades and services, and post-visit emails boosted direct bookings and newsletter signups. Email open rates reached 60-80%. During special campaigns, over 50% of bookings came from newsletter emails. Staff engagement and internal workshops supported the project’s success.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Transportationtruckingrailroad

Avanti West Coast and Paragon DCX - Transportation/Trucking/Railroad

Apteco FastStats and Apteco Orbit helped Avanti West Coast and Paragon DCX launch Club Avanti, a new loyalty programme. The goal was... to boost customer engagement and travel frequency. Apteco dashboards tracked KPIs like registration and email engagement. The programme exceeded its target by 50.5% with 99,000 member sign-ups. Real-time analytics enabled ongoing improvements and increased customer loyalty.

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DB Schenker - Transportation/Trucking/Railroad - Very Large

Service Creatio helped DB Schenker cut customer research time by 30%. The company automated 100% of its reports and improved... case management with auto-assignment and custom dashboards. Customer waiting time on the phone dropped to 10 seconds, and request handling time fell to 90 seconds. Negative feedback decreased to 2%. DB Schenker now delivers faster, more transparent customer service in global logistics.

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Recent adoption and success with Marketing Automation software in Government Administration

Australian Small Business and Family Enterprise Ombudsman - Government Administration

Swift Digital helps the Australian Small Business and Family Enterprise Ombudsman send important emails and newsletters. The Ombudsman uses Swift... Digital features like polls, read more, and YouTube videos. This makes their communication timely and effective. Swift Digital ensures messages reach the right people every time.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Utilities

Arkana - Cosmetics

User. com helped Arkana, a cosmetics company, unify their online and offline customer journeys. Arkana replaced multiple tools with User.com’s...all-in-one platform, gaining CRM, user tracking, and omnichannel marketing features. They now run web push, email, live chat, and popup campaigns, and are testing SMS and in-app messages. The platform improved information flow, sped up customer support, and enabled better team collaboration. Arkana values the dedicated support and custom consulting from User.com specialists.

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The Latest Marketing Automation Deployments delivering value in Media Production

Lokmat - Media Production

iZooto helped Lokmat, a leading media company, boost engagement and retain loyal readers. Lokmat used iZooto's web push notifications to... send real-time news updates to subscribers. They built audience segments based on location and interests for targeted messaging. With iZooto, Lokmat generated 44 million pageviews and 15.5 million sessions. The platform helped Lokmat grow to over 1.6 million push notification subscribers.

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The Marketing Automation Blueprint for Better Selection Decisions in Telecommunications

Telco Group - Telecommunication

Flytxt's AI-driven cross-selling solution helped Telco Group increase fixed and broadband revenue by 20% across four markets. The solution enabled... best-fit plan recommendations and omni-channel promotions. Telco Group sold 98,000 home segment products and gained $585,000 in additional revenue. The AI solution contributed 20% of total revenue from the home segment. This case shows the impact of AI on telecom sales and customer engagement.

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Marketing Automation in Action in Management Consulting

KPMG - Management Consulting

KPMG used Informatica cloud solutions to modernize its data infrastructure. The company moved its master data management and data quality... platforms to the cloud. This helped KPMG master 100% of its data in the cloud and deliver data 5 times faster. The new system created an AI-ready central data catalog. KPMG can now support clients' AI needs with trusted, reliable data.

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The Marketing Automation Blueprint for Better Selection Decisions in Wholesale

Buckman - Chemicals - Large

Nintex helped Buckman, a global specialty chemical company, automate purchase requests. Buckman faced rising competition and needed to cut costs... and boost ROI. By using Nintex workflow automation, Buckman saved $800,000. The solution improved efficiency and reduced manual work. Buckman now processes requests faster and with fewer errors.

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The Latest Marketing Automation Deployments delivering value in Professional Training And Coaching

American Society of Civil Engineers (ASCE) - Professional Associations

Higher Logic Thrive helped the American Society of Civil Engineers (ASCE) unify its 400+ local leaders and chapters. ASCE replaced multiple... third-party tools with Higher Logic Thrive Community, Marketing, Event Manager, and Component Manager. This change improved data management, brand consistency, and member engagement. ASCE saved money by eliminating redundant platforms and gained better insight into local engagement. Local leaders now have integrated tools for events, communications, and analytics.

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The Latest Marketing Automation Deployments delivering value in Health Wellness And Fitness

Blossom Family Chiropractic - Health, Wellness And Fitness

dbaPlatform helped Blossom Family Chiropractic improve their local SEO. The business struggled with Google Maps visibility and lacked time to... manage their Google My Business listing. dbaPlatform's Pro Services team published regular updates to their listing. In six months, website visits more than doubled and phone calls increased a lot. Their Google Maps ranking rose into the top 3-pack.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Restaurants

Barberitos - Restaurants

Parseur helped Barberitos automate order data entry from third-party delivery platforms. Before Parseur, Barberitos struggled to integrate digital orders into... their POS system, leading to errors and manual work. With Parseur, they cut digital order errors by half and eliminated the need for extra tablets. Digital sales grew from 5% to 30% during the pandemic, then stabilized at 20-22%. Parseur enabled smooth data flow into their POS, improving accuracy and guest satisfaction.

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The Marketing Automation Blueprint for Better Selection Decisions in Automotive

Automarin - Automotive

Hey Oliver helped Automarin, Greece's largest second-hand car dealership, boost lead generation and improve customer service. Automarin used Hey Oliver's... marketing automation to send personalized emails, segment leads, and deliver targeted offers. The dealership saw higher open rates, click-through rates, and conversion rates. Website traffic conversion and the number of contacts from the site increased. Automarin also used web push notifications to reach more visitors and plans to expand automation with A/B testing and Facebook Ads integration.

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Recent adoption and success with Marketing Automation software in Computer And Network Security

Arctic Wolf - Computer & Network Security

Sendoso helped Arctic Wolf boost partner engagement and drive sales pipeline. Arctic Wolf used Sendoso to automate gifting, streamline partner... rewards, and integrate with Salesforce and Marketo. The team achieved a 72% webinar attendance rate, influenced 41 opportunities, and secured 27 upsells, making up over 20% of quarterly revenue in six weeks. Sendoso also simplified event fulfillment and channel promotions, helping Arctic Wolf connect with clients and partners in a virtual world.

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