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Recent adoption and success with Marketing Automation software in Retail

 

Carrefour Belgium - Retail - Large

Brussels, Belgium

Freshservice unified 8 of Carrefour Belgium’s 15 helpdesks in just 3 months. The new self-service portal simplified incident management and... improved agent satisfaction. 350 agents now support IT, logistics, HR, and more from a single platform. Legacy systems like BMC Remedy, Google Sheets, and email were replaced. Agent productivity and user satisfaction soared with automated workflows and better service request management.

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Fressnapf - Retail - Large

Krefeld, Germany

Fressnapf used optilyz to boost repeat purchases with targeted direct mail campaigns. The company focused on getting first-time buyers to... place a second order. They also ran reactivation campaigns to win back inactive customers. These efforts led to additional revenue and more regular clients. The case highlights how direct mail can drive customer loyalty in retail.

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flaconi - Retail - Medium

Berlin, Germany

SAP Engagement Cloud helped flaconi, a leading German beauty retailer, boost customer retention to over 80%. The platform enabled flaconi... to automate more than 1,000 lifecycle campaigns, generating 60% of CRM revenue. Mobile-first strategies powered by SAP Engagement Cloud led to a threefold increase in revenue from push notifications. Gamification and personalized communications increased click rates by 40% and attracted up to 600,000 participants per game. flaconi expanded into five new markets, accelerating international launches and CRM efficiency.

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Sturdy Sports - Retail - Small

Melbourne, Australia

Sturdy Sports used Retail Express by Maropost to manage both in-store and online retail. The company scaled from 1,500 to... over 5,000 SKUs across two brands. Maropost unified their retail operations, customer data, and marketing. Sturdy Sports achieved 15% year-on-year growth for four years. The team used Maropost Marketing Cloud for personalized email campaigns. They maintained efficiency with a lean staff while expanding their product catalogue.

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Triumph + Sloggi - Retail - Large

Bad Zurzach, Switzerland

HH Global partnered with Triumph + Sloggi to run seasonal marketing campaigns across nine European markets. The team delivered 100%... of installations in three weeks and completed the project 5% under budget. They used shopper insights to design store layouts, pop-up activations, and sustainable printed materials. The campaigns increased brand visibility and drove more foot traffic. Triumph's sales team and customers praised the standout displays.

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Only Natural Pet - Retail - Small

Boulder, USA

Only Natural Pet used PushOwl to boost customer engagement and sales. The brand saw a 186x ROI from web push... notifications. They recovered abandoned carts and increased average order value by 14%. Automated push campaigns generated $8,100 per campaign. Educational promotions built trust and brought more returning customers to their Shopify Plus store.

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Jewelry brand - Retail - Small

Yespo helped a jewelry brand grow its active subscriber base by 100%. The brand used interest-based and gender segmentation to... target emails. They updated email designs and added behavioral triggers. The average order value from email increased by 166%. Promotional campaigns reached a 55% open rate.

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Jamestown Distributors - Retail - Small

Bristol, USA

Jamestown Distributors used email marketing to re-engage a past customer. They tracked clicks and sent a personalized follow-up email based... on user behavior. However, the follow-up came from a do-not-reply address, blocking real conversation. The customer felt ignored and did not make a purchase. This case highlights the importance of two-way communication in email marketing.

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CDE Jewelry Egypt - Retail - Small

Cairo, Egypt

CDE Jewelry Egypt used AiTrillion to boost customer retention and engagement. The brand assigned over 170,000 loyalty points using AiTrillion’s... loyalty and engagement tools. They achieved 11,168 engagement events and engaged 40.18% of their customers. AiTrillion’s automation helped reduce churn and build stronger customer relationships. The platform made it easy to manage loyalty programs and email marketing from one dashboard.

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An online store - Retail - Small

iPresso Marketing Automation helped an online store boost sales. The store had high traffic but low conversions. iPresso added recommendation... frames to key pages. This showed shoppers products they might like. Conversion rate rose by 25%. Average order value went up 15%. Website rejection rate dropped 20%. Customers found it easier to shop and were more satisfied.

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Burton - Retail - Medium

Burlington, USA

MERGE helped Burton boost sales with an integrated media strategy. Burton wanted to improve their winter season marketing and reach... more snowboarders. MERGE created a plan using paid social, video, and display ads on Meta, TikTok, YouTube, and programmatic platforms. Burton saw a 120% increase in return on ad spend and 111% more users to their site. Cost per click improved by 13%.

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Ecommerce gift box company - Retail

Smarketing Cloud’s all-in-one marketing platform helped an ecommerce gift box company boost sales by 60%. The company replaced eight tools... with one platform, improving customer experience and saving 80 hours per month. They saw a 36% increase in return on ad spend. The platform enabled better data management and campaign automation. Customer retention and repeat business also increased.

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Sportsoul - Retail

Related Digital helped Sportsoul boost its sales conversion rate by 6x using marketing automation. The company used segmentation to target... the right audiences and cut messaging costs. Mobile automation scenarios triggered campaigns that raised conversion rates to 9 percent. One scenario generated 5x more revenue than others. Sportsoul managed all marketing activities from one platform for better efficiency.

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Lieblingstasche.de - Retail - Small

ProCampaign helped Lieblingstasche. de boost sales by over 30% in a few months. The online bag retailer used ProCampaign's secure...customer engagement hub for digital marketing. They set up automated workflows for personalized campaigns and customer relationship management. The CRM conversion rate increased by 20%. ProCampaign's business intelligence features supported e-commerce growth.

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Magnet Trade - Retail - Large

RedEye helped Magnet Trade boost post purchase and quote survey response rates by 33% by adding SMS to their email marketing automation. The cross-channel campaign... used RedEye's workflow canvas, making it easy to connect email and SMS touchpoints. Weekly account check-ins provided expert advice for campaign improvements. The new approach gave Magnet Trade valuable customer insights and improved engagement with trade customers. SMS proved effective for reaching builders and joiners who rarely check email.

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Szopex - Retail

ExpertSender helped Szopex, a Polish eCommerce retailer, boost their email open rate by 64%. Szopex used ExpertSender to automate email... and SMS campaigns and segment their customer base. The platform improved newsletter delivery and allowed advanced data management. Szopex saw a 24% increase in total open rates and a 115% global rise in sales from automated emails. Individual stores like Sklep Biegacza achieved up to a 63% open rate increase.

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Dylan's Candy Bar - Retail - Medium

BuyerGenomics Predictive Marketing Automation helped Dylan's Candy Bar fix low high-value customer retention. Dylan's used customer intelligence and CRM insights... to target and acquire more valuable buyers. In just three weeks, they launched a data-driven omni-channel campaign. Dylan's saw big increases in new high-value customer acquisition, conversion rate, average spend, and repeat purchase rate. The company now focuses on growing with BuyerGenomics' ongoing support.

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Proozy - Retail - Medium

Firepush SMS marketing helped Proozy, an online activewear retailer, generate $1,464,425 in revenue from just $48,073 spent. Proozy achieved a... 30x ROI, with SMS campaigns delivering an 11% click-through rate and over 13% conversion rate. Targeted seasonal messages and exclusive deals drove high engagement. Proozy's success shows SMS marketing can boost sales for Shopify stores.

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Marketing Automation in Action in Other Industries

 

BharatAgri - Agritech - Small

India

WebEngage helped BharatAgri double its daily active users. BharatAgri used WebEngage’s Retention Operating System to send personalized, event-based messages to... farmers. The platform enabled BharatAgri to automate user engagement and boost paid subscriptions. BharatAgri saw a 2X increase in daily active users and a 10% month-over-month revenue growth. The app now delivers advisory services to farmers in multiple languages, driving business growth.

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Rehlat - Travel - Medium

Kuwait City, Kuwait

iZooto helped Rehlat boost conversion rates by 2. 5x using web push notifications. Rehlat used iZooto to recover abandoned bookings...and segment users by language for targeted campaigns. The company built a subscriber base of 100,000+ in under six months. Automated drip campaigns and playbooks drove a 3% share of total sales and reduced bounce rates by 50%. Rehlat closed up to 10% of potential sales within 4 hours of campaign launch.

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War on the Rocks - Media - Small

Washington, D.C., USA

tchop enabled War on the Rocks to launch a branded mobile app for premium members. The app integrated with Memberful... and Discourse, letting users access exclusive podcasts, articles, and community discussions in one place. Push notifications and an easy audio player boosted daily and monthly active user engagement. War on the Rocks saw strong subscriber growth and improved member satisfaction. The solution saved time and resources by avoiding custom app development.

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A leading North American RVM print vendor - Printing - Medium

USA

DistroPRO helped a North American RVM print vendor automate campaign workflows. The vendor reclaimed over 400 hours per month and... cut turnaround time from days to under 4 hours. Manual data entry and order errors dropped sharply. Teams now manage all campaigns in one platform, improving accuracy and client trust. The solution enabled the vendor to scale without adding staff and focus on client service.

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- Small

Informatica Cloud Data Marketplace helps automate order fulfillment and data provisioning. The solution uses REST APIs and cloud application integration... to streamline workflows. It enables self-service data access, approval automation, and integration with external systems. The platform supports real-time reporting and external workflow integration. Automated provisioning reduces manual intervention and speeds up data delivery.

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Erewhon - Grocery - Large

Los Angeles, USA

Erewhon used Zapier to automate customer service across 10 stores. A 39-step workflow connected Help Scout, ChatGPT, and BigQuery. The... system checks membership status, drafts replies, and helps prioritize high-value customers. 70% of AI-drafted responses needed no human edits. Erewhon saved over 1,500 labor hours and $40,000 per year. The solution delivered a 5.5x ROI for the company.

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TWCBC - Small

TWCBC used Makesbridge to improve partner engagement. They combined a focused strategy with marketing and sales collaboration. Automation played a... key role in their approach. The result was better engagement with their partners. The case highlights the value of integrating marketing automation for business growth.

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A fintech company - Fintechs

Flytxt helped a fintech company improve payment behavior of its BNPL customers. The company used analytics and automation to boost... customer engagement. This led to an average incremental impact of 8% per month. Timely and relevant engagement also reduced calls to customer care. The cost of serving customers went down.

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Omio - Medium

Appier helped Omio scale user acquisition from Spain to 21 countries in one year. Omio used Agentic Incrementality and Media... Mix Modeling to optimize campaigns and consistently hit CPA targets. Always-on optimization eliminated wasted spend and maximized ROI. A three-stage creative strategy—data accumulation, localization, and scalable engagement—drove sustainable growth. Omio maintained strong ROAS and profitability across diverse markets.

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Elad Kessler - Small

Elad Kessler shared feedback about ActiveTrail. The page does not provide details about the challenge, solution, or results. There are... no metrics or specific outcomes mentioned. The content is a brief testimonial.

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Fatafat

Hippo helped Fatafat reduce turnaround time from hours to minutes. Order cancellations dropped by 37%. The number of orders increased.... Customer satisfaction improved. Fatafat built stronger relationships with customers using Hippo's tools.

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BDO - Audit, Accounting And Advisory

Ideagen Internal Audit helped BDO unify audit, risk, and control for the three lines of defense. BDO needed to integrate... risk management, compliance, and internal audit functions. The solution streamlined audit processes and improved operational oversight. BDO saw better audit quality, more control over documentation, and stronger risk awareness. This made audits more efficient and supported growth in audit advisory services.

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The Latest Marketing Automation Deployments delivering value in Information Technology And Services

 

Landstack - Information Technology And Services - Small

UK

Kulea’s BDaaS lead generation service helped Landstack, a UK SaaS platform, reach more land and property developers. Landstack needed to... book meetings with new prospects after exhausting their existing database. Kulea created a targeted digital marketing campaign with custom messaging. The campaign quickly generated strong interest and meetings, exceeding Landstack’s expectations. Landstack’s Head of Business Development praised the speed and impact of the results.

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A global diversified B2B technology company - Information Technology And Services - Very Large

JINGdigital's WeChat marketing automation platform helped a global B2B technology company capture 70% of end-user data within 8 months. The company used... custom QR codes and automated user tagging to build detailed customer profiles. Automated content pushed to WeChat groups increased engagement and retention. Sales teams could follow up at the right time, improving lead conversion. The solution reduced manual work and boosted marketing ROI.

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AWS Partners (20+ participating partners) - Information Technology And Services - Large

eTrigue built a cloud migration campaign for over 20 AWS partners. The program used co-branded emails, landing pages, and real-time... lead insights. It targeted 10,000 prospects and supported 93 countries in 22 languages. The campaign delivered more marketing qualified leads than expected for every partner. Sales teams received detailed lead and company insights to help with follow-up.

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Ortto - Information Technology And Services - Medium

Sydney, Australia

Ortto used its own knowledge base to improve self-service support for customers. Before, their help docs were siloed and hard... to update. With the new knowledge base, teams could easily edit articles and respond to customer feedback. The system made it simple to escalate queries and track which articles needed updates. Reporting became easier, helping the team see which topics mattered most. This led to faster updates, better documentation, and more helpful support content.

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Darwinbox - Information Technology And Services - Large

Hyderabad, India

Darwinbox used HubSpot to unify sales and marketing data across global markets. They eliminated data silos and improved team collaboration.... HubSpot enabled a 25% increase in operational efficiency and 30–35% annual growth in their marketing database. The platform helped Darwinbox scale faster, plan better, and expand internationally. HubSpot became the backbone of their sales and marketing strategies.

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TimelinesAI - Information Technology And Services - Small

TimelinesAI used User. com to improve user onboarding and increase conversions. The team wanted to find product market fit and...boost user retention. User.com helped them streamline communication and collect user feedback. This made it easier to understand product direction and keep more customers. TimelinesAI saw improvements in retention after using the platform.

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Plivo - Information Technology And Services - Small

San Francisco, USA

Zoho Expense helped Plivo speed up expense reporting. The old paper-based process took almost two weeks and frustrated the accounting... team. With Zoho Expense, employees could submit expenses easily and managers could review reports quickly. Credit card integration removed the need for paper receipts. Advanced analytics gave the accounting team clear insights into spending. Automation saved time and made reimbursements faster.

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Plivo - Information Technology And Services - Small

San Francisco, USA

Zoho Expense helped Plivo speed up expense reporting. The old paper-based process took almost two weeks and frustrated the accounting... team. With Zoho Expense, employees could submit expenses easily and managers could review reports quickly. Credit card integration removed the need for paper receipts. Advanced analytics gave the accounting team clear insights into spending. Automation saved time and made reimbursements faster.

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Optimizely - Information Technology And Services - Large

Optimizely used its own Content Management System and Visual Builder to speed up website creation. The team built a visually... appealing site in just two weeks. Marketers and developers worked faster with real-time editing and better content structure. Optimizely Web Experimentation let them run more tests and improve digital experiences. The new platform made campaign management and reporting easier for the team.

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Box - Information Technology And Services - Large

Edge Delta Telemetry Pipelines help Box manage log collection, processing, and routing for the whole company. This solution reduces costs... and removes complexity in observability data management. Box uses Edge Delta to streamline operations and improve efficiency. The platform supports log management and data routing at scale. Edge Delta helps Box control observability costs and simplify workflows.

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Marketing Automation in Action in Financial Services

 

Lemonway - Financial Services - Medium

Paris, France

Lemonway used Plezi to improve their B2B marketing. They set clear goals and redefined their buyer journey. With Plezi, they... launched an inbound strategy and tracked leads better. In less than 6 months, they tripled their lead generation. Their results went beyond expectations.

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ManyMoney AI - Financial Services - Small

ManyMoney AI used Pushwoosh to boost revenue by 40% in 90 days. The company automated campaigns with AI and ran... A/B tests to improve results. They increased their user base from 660,000 to 945,000, a 43% growth. Conversion rates rose by 15%, and engagement improved by 12%. Pushwoosh helped ManyMoney AI turn regular campaigns into profit machines.

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Tier 1 U.S. Wealth Management firm - Financial Services - Very Large

USA

Broadridge Business Process Outsourcing helped a top U. S. wealth management firm transform its operations. The firm, with over 15,000...advisors and $1T+ in assets, faced challenges scaling support and managing complex workflows. Broadridge streamlined processes, automated legacy tasks, and improved communication between teams. The results included a 150% increase in processing capacity, 1.5x more voluntary elections managed, and a 30% rise in advisor and client satisfaction. The solution delivered error-free operations and higher productivity.

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NettWorth Financial Group - Financial Services - Medium

Docupace helped NettWorth Financial Group cut audit findings by over 90%. The company needed better document management to handle growth... and strict regulations. Docupace provided a central document repository and strong audit features. Advisors now access documents easily and securely. NettWorth saw higher productivity, lower paper costs, and better compliance.

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Waystone - Financial Services - Very Large

ProFundCom helped Waystone replace Salesforce Marketing Cloud and Constant Contact. The platform was easy to use and quick to implement.... Waystone saw improved productivity and higher engagement with email marketing. The ProFundCom team provided strong customer support and adapted the system to Waystone's needs. Waystone now uses ProFundCom for all email campaigns and engagement tracking.

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Nordnet - Financial Services - Large

Customer. io helped Nordnet boost email frequency from two per year to over one per week. Open rates improved, with...broad campaigns reaching 50–60% and triggered campaigns over 70%. Click-through rates hit 10–20% for targeted messages. Nordnet used Customer.io to personalize onboarding and lifecycle journeys, increasing platform logins and feature usage. The solution enabled compliant, behavior-driven engagement at scale in financial services.

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Golden Charter - Financial Services - Large

Golden Charter used AI-powered marketing compliance software from IntelligenceBank to monitor over 12,000 partner web pages for FCA compliance. The solution automated... compliance checks across 800+ partner domains, reducing manual effort and regulatory risk. Golden Charter saved 52 FTE weeks per year, equal to one full-time employee. The software helped protect brand integrity and support their network of independent partners. Real-time risk identification improved compliance and built customer trust.

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Top mortgage lender - Financial Services

Redpoint Data Readiness Hub helped a top mortgage lender reduce customer churn. The lender struggled with siloed data and lacked... a single customer view. Redpoint created Golden Records for individuals, households, addresses, and loans. This enabled better identity resolution and real-time updates. The lender now runs targeted campaigns, proactively engages customers, and optimizes advertising spend with deeper insights.

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National Savings and Investments (NS&I) - Financial Services - Large

Opal helped National Savings and Investments (NS&I) speed up content creation and approvals. NS&I used Opal's workflows and Stamps to... cut turnaround time from two weeks to just days. The team now reuses 25% of their content using Opal Boards. This made their marketing process faster and more efficient. NS&I improved visibility and compliance with Opal's approval tools.

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A LatAm leader financial institution - Financial Services - Very Large

Pipefy helped a leading Latin American financial institution cut bidding process lead times by 80%. The bank needed fast, secure... business process automation to handle changing regulations and reduce manual work. Pipefy replaced paper-based workflows, improved visibility, and reduced errors. Over 2,500 users now manage 600+ processes across 9 departments with Pipefy. The solution met strict IT and security requirements, avoiding IT backlog and costly in-house development.

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Marketing Automation in Action in Marketing And Advertising

 

Swim University - Marketing And Advertising - Small

USA

ActiveCampaign helped Swim University increase revenue by 66%. Matt Giovanisci used automations to convert website visitors into email subscribers and... buyers. He replaced lost affiliate income by selling his own products through targeted email campaigns. Automations boosted subscribers from 1,000 to 15,000. The platform enabled personalized, evergreen email marketing and improved tracking of conversions.

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Bright Horizons Media - Marketing And Advertising - Small

USA

Pushnami helped Bright Horizons Media boost client profits with web push notifications. BHM used Pushnami’s PushClick+ to monetize web traffic... for their clients. They gained over 166,000 web push subscribers and average 3,500 ad clicks monthly. PushClick+ brings in about $5,500 extra revenue each month for BHM’s clients. The Pushnami team manages the push strategy, letting BHM focus on growth.

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ReachStack - Marketing And Advertising - Small

Toronto, Canada

ReachStack used itracMarketer to help advisors share valuable content with clients more often. The platform made it easy for marketing... teams to support advisors. Advisors increased client interactions and built stronger relationships. This led to business growth and more assets under management. The solution focused on content distribution and advisor collaboration.

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Optimise Online - Marketing And Advertising - Small

Perth, Australia

Optimise Online used AgencyAnalytics to improve client reporting. Before, reports took at least 3.5 hours to create and confused clients.... The agency faced extra client questions and wasted billable hours. AgencyAnalytics made reporting faster and clearer. This helped Optimise Online build trust and support agency growth.

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Sigma Marketing Insights - Marketing And Advertising - Small

Rochester, USA

Postalytics helped Sigma Marketing Insights double their free data assessments in 60 days. Sigma used Postalytics' triggered drip direct mail... to send personalized letters from their CEO to new ebook downloaders. Each letter included a pURL linked to a HubSpot landing page for scheduling a free assessment. Postalytics tracked delivery and synced with HubSpot, enabling follow-up emails and calls. This multi-channel approach boosted Sigma's sales funnel and set them apart from competitors.

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Thrive Marketing Communications Agency - Marketing And Advertising - Small

London, UK

Zymplify helped Thrive Marketing Communications Agency transform cold data into new leads. Thrive used Zymplify’s reveal tools during the pandemic... to deliver 15,126 leads to their clients. One client’s cold list of 500 contacts grew to 12,000 leads. Thrive also achieved a 45% click through rate for a client’s campaign using automated prospecting and email journeys. Zymplify’s marketing automation supported Thrive in scaling business development for their clients.

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Force24 - Marketing And Advertising - Small

Leeds, UK

Cyclr helped Force24 cut integration build time by 83%. Before Cyclr, Force24 managed integrations manually and used partners like Zapier.... Cyclr enabled Force24 to add 35 new CRM integrations, expanding connectivity with less overhead. Now, Force24 can onboard new customers faster and keep CRM data up to date. Cyclr also handles connector maintenance, saving Force24 time and resources.

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Smartly.io - Marketing And Advertising

Alyce helped Smartly. io book over 200 meetings with executives. The sales team used Alyce to send personalized gifts and...improve outreach. They tested different messages and timing to boost open rates. 40% of meetings were with VP or higher titles. More than 50% of meetings were qualified. Alyce's global gifting platform supported Smartly.io's international sales team.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Education

 

Mammacult - Education - Small

Italy

HubSpot WooCommerce Integration helped Mammacult automate sales and marketing. They saved 3-4 hours daily by syncing contacts and orders between... WooCommerce and HubSpot. The integration improved lead management and marketing automation. Mammacult saw a 57.17% increase in visitors, 23.22% higher conversions, and a 52.63% boost in work efficiency. Sales reached €42,976.98 after using the solution.

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A well-known university - Education - Large

Experiture helped a well-known university boost student applications by 30%. The platform unified outreach to students, alumni, and donors using... personalized, cross-channel campaigns. Automated workflows improved follow-up and engagement. Alumni event participation rose by 15%. Donor contributions grew by 20%. The university now delivers consistent, data-driven messaging across all channels.

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A large, moderately selective, 4 year, public program in the Midwest - Education - Large

USA

Akero helped a large Midwest public education program cut form abandonment to 15. 63%. The team analyzed form performance and...removed phone number as a required field. They added an SMS opt-in, expanding contact options beyond email. Over 2,600 visitors engaged with the new forms. 60.13% of Google leads chose SMS follow-up, compared to 19% from Facebook. The changes led to more prospects moving through the funnel and better use of advertising spend.

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The University of Sydney - Education - Very Large

Sydney, Australia

The University of Sydney used Swift Digital's Email Composer module to create tailored email templates for their Alumni department. The focus was... on delivering targeted news articles to alumni. The solution enabled the university to send out the SAM Extra newsletter edition. This improved their email marketing and alumni engagement. The project highlights the use of marketing automation in higher education communications.

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Wall Street English - Education - Large

MessageGears helped Wall Street English boost its app store rating by 71% in just 16 weeks. The platform enabled real-time,... personalized push notifications and in-app messages to millions of users. Wall Street English sent 3.1 million targeted notifications, resulting in 448,000 more app sessions and 98,000 completed app store ratings. The solution improved onboarding, feature discovery, and student engagement. Wall Street English saw a major increase in positive reviews and student satisfaction.

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Leuphana University Lüneburg - Education - Large

Mautic helped Leuphana University Lüneburg automate marketing for three schools and 50 study programs. The university cut manual work by... 75 percent using GDPR-compliant workflows. Prospective students now get segmented emails and fast, relevant information. Staff saw better clarity and faster response times. Mautic's open source platform gave full data control and future growth options.

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Choosing Your Uni - Education

Ontraport's Dynamic CMS and AI Assistant helped Choosing Your Uni save $150k per year on development. The team now saves... over 50 hours each month on blog content creation. They reach 150 segments automatically. The platform lets them create SEO-optimized blog posts and dynamic podcast pages fast. Choosing Your Uni scaled quickly and launched new web experiences without hiring extra developers.

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Marketing Automation in Action in Banking

 

BNB Bank - Banking - Medium

Altcraft Platform helped BNB Bank boost transactional activity by 36%. The bank used automated omnichannel messaging, including Viber, SMS, and... push notifications, to onboard and retain customers. Open rates for automated Viber messages reached 60%, and click-through rates across all channels hit 12%. Monthly active users grew by 19% in one year. The platform enabled message personalization and advanced analytics, improving campaign effectiveness.

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Lake Michigan Credit Union - Banking - Large

Grand Rapids, USA

Total Expert helped Lake Michigan Credit Union unify four separate systems into one platform for loan officer marketing and communication. 66% of loan... officers now log in weekly, showing strong adoption. Automated journeys track pre-qualified applicants and prompt timely follow-ups, boosting retention and membership growth. Personalized training and feedback loops drive engagement and feature development. The partnership with Total Expert supports continuous improvement and real business wins for loan officers.

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Zopa Bank - Banking - Medium

London, UK

Zopa Bank used monday service to automate HR ticket triage. The HR team moved from a shared Outlook inbox to... AI-powered ticket assignments. Now, 98% of HR tickets are auto-triaged, saving over 55 hours each month. Ticket resolution time dropped by five minutes per ticket. The team tracks performance with real-time dashboards and measures CSAT scores for the first time. Employees still use email, but the process behind the scenes is faster and more accurate.

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NatWest Group - Banking - Very Large

London, UK

Appian helped NatWest Group automate risk and change governance. The bank cut product governance cycle time from 4.5 days to... under 20 minutes. NatWest unified 14 processes using Appian’s data fabric. Employees now enter data once and reuse it, improving risk control. The solution improved employee experience and sped up idea-to-value flow. NatWest won the Celent Model Risk Manager of the Year award for this work.

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Lataamo - IGaming

OptiKPI helped Lataamo automate player outreach and deliver the right message at the right time. Lataamo used OptiKPI's segmentation features... to create promotions based on player behavior. This made their offers more relevant to players. The solution improved campaign orchestration and engagement. Lataamo saw better results from targeted, automated retention campaigns.

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Top Global Bank (NDA) - Banking

Brick Street Software's CONNECT platform helped a top five global bank fix its messaging problems. The bank switched from many... in-house and vendor tools to one multichannel platform. This made messages more consistent and improved how they used their channels. The bank saw better campaign results and gained $199 million in receivables from three business units. They achieved ROI in less than one year.

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The Latest Marketing Automation Deployments delivering value in Apparel And Fashion

 

Farfetch - Apparel & Fashion - Large

London, UK

Farfetch used advanced eCommerce marketing automation to grow into a global fashion leader. The company focused on SEO, driving over... 4 million monthly visitors and boosting gross profit by 87% in one year. Paid search ads and targeted landing pages helped attract high-intent buyers. Farfetch also used LinkedIn to recruit talent and built a strong social media presence, gaining over 2 million Instagram followers. Smart website localization and clear navigation improved the shopping experience.

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Rhone Apparel - Apparel & Fashion - Medium

Stamford, USA

Rhone Apparel used Aimtell web push notifications to boost online sales. The brand generated an extra $93,000 in revenue with... this strategy. They targeted shoppers who visited their site but did not buy. The notifications brought these visitors back to complete purchases. This approach helped Rhone Apparel increase customer engagement and sales.

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Seconda Strada - Apparel & Fashion - Medium

Besozzo, Italy

SALESmanago helped Seconda Strada, an Italian fashion retailer, boost sales by 15% and drive 75% of all transactions in just one quarter. The company used... automated email campaigns, RFM segmentation, and web push notifications to engage its 260,000 customers. Open rates rose by 33% and click-through rates by nearly 10%. The retailer saw an 8.5% increase in its contact base and achieved a 10,284% ROI. This case shows how data-driven marketing can turn a loyal audience into active buyers.

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Med&Beauty - Apparel & Fashion - Small

Poland

GetResponse helped Med&Beauty, a Polish apparel brand, generate $43,000 in newsletter revenue in just five months. The company used email... marketing automation, transactional emails, and integrated sign-up forms to boost sales. Email campaigns achieved an 873% ROI, with 1,700+ welcome flows and 1,400+ recovered carts. The platform improved deliverability, saved time, and provided complete reporting. Med&Beauty plans to expand automation for even greater results.

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Peacocks - Apparel & Fashion - Large

Mapp Marketing Cloud helped Peacocks, a UK fashion retailer, fix a big email deliverability problem. Microsoft open rates had dropped... from 50% to 9%. Mapp cleaned legacy data, added real-time email verification, and created special segments for Microsoft addresses. They also improved list hygiene and reactivation journeys. Open rates rose to 60-70%. Revenue per 1000 sendouts increased by 54%. Attributed revenue grew by 2%.

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Peacocks - Apparel & Fashion - Large

Mapp Marketing Cloud helped Peacocks, a UK fashion retailer, fix a big email deliverability problem. Microsoft open rates had dropped... from 50% to 9%. Mapp cleaned legacy data, added real-time email verification, and created special segments for Microsoft addresses. They also improved list hygiene and reactivation journeys. Open rates rose to 60-70%. Revenue per 1000 sendouts increased by 54%. Attributed revenue grew by 2%.

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The Latest Marketing Automation Deployments delivering value in Consumer Goods

 

LAFCO New York - Consumer Goods - Small

New York, USA

Listrak helped LAFCO New York launch their Pink Paradise collection with The Colony Hotel. Using Listrak’s marketing platform, LAFCO unified... customer data and ran email, SMS, and MMS campaigns. The launch achieved over a 10% conversion rate. Over seven years, LAFCO grew ecommerce revenue by 182% with advanced personalization and targeted messaging. The brand also grew its subscriber list using a gamified modal for email and SMS capture.

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Saalt - Consumer Goods - Small

Boise, USA

Digioh helped Saalt replace a rigid, developer-dependent quiz with a flexible, customizable product recommendation quiz. Saalt used Digioh to capture... emails, personalize recommendations, and integrate with their marketing stack. In 90 days, over 12% of quiz takers added items to their cart and 5% proceeded to checkout. The new quiz boosted engagement and enabled Saalt to build stronger customer relationships. Saalt values Digioh’s responsive support and seamless brand alignment.

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Spring Copenhagen - Consumer Goods - Small

Copenhagen, Denmark

Drip helped Spring Copenhagen boost their average order value by 32. 24% after switching from Mailchimp. The company saw a...96% higher click-through rate on newsletters and a 4.57% conversion rate on email workflows. Their email workflow AOV reached 680 kr, much higher than their webshop's general AOV of 362 kr. Spring Copenhagen praised Drip's easy-to-use email builder and strong customer support. The migration from Mailchimp was smooth, and the team quickly saw improved results in ecommerce email marketing.

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Purple - Consumer Goods - Large

Lehi, USA

Purple used Cordial to grow their email subscriber list by 238% in 2020. The team shifted focus to direct-to-consumer email... marketing when retail stores closed. They used third-party vendor opt-ins and targeted campaigns for new and repeat buyers. Email revenue in Q4 2020 rose 263% year over year. 70% of Q4 email orders came from repeat buyers. Cordial’s platform helped Purple quickly build audiences and test new product promotions.

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Stanley Black & Decker - Consumer Goods - Very Large

New Britain, USA

Stanley Black & Decker used Iterable Catalog to personalize emails for customers. This led to a 7% increase in clicks... to their e-commerce stores. The team reduced email templates by 80% using automation. They saved 5-10 hours per template and became less dependent on outside agencies. The solution helped them send more relevant messages and build trust with users.

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Xelacovendors - Consumer Goods - Small

Hey Oliver helped Xelacovendors boost lead generation and customer engagement. The company used marketing automation to send personalized messages and... segment leads by coffee machine preferences. Automated email campaigns and live chat improved open and click-through rates. Integration with CRM and Facebook Ads enabled better targeting. Xelacovendors saw lower unsubscribe rates and more efficient sales operations.

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Recent adoption and success with Marketing Automation software in Hospital And Health Care

 

University of Maryland Upper Chesapeake Health - Hospital & Health Care - Large

Bel Air, USA

Nintex Advanced Workflow helped University of Maryland Upper Chesapeake Health automate HR onboarding. Manual processes slowed productivity and made compliance... harder. With Nintex, HR staff now fill out a form in 10 minutes to trigger new employee accounts and access. Automation reduced IT workload and minimized errors. Staff can now focus more on patient care instead of admin tasks.

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InterDent - Hospital & Health Care - Large

Inglewood, USA

InterDent used Call Box to improve its call center operations. The call center manager, Sandy Vasquez, applied Call Box technology... to get better results with fewer resources. InterDent built a culture of continuous feedback using Call Box. The case study highlights measurable improvements in call handling. Practical examples show how Call Box fits into daily workflows.

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Clalit Health Services - Hospital & Health Care - Very Large

Tel Aviv, Israel

Clalit Health Services used ProcessGene for a major SAP ERP implementation. The project covered finance, supply chain, and human capital... management modules. ProcessGene enabled Clalit to model end-to-end business processes and connect them directly to SAP. Clalit completed the project with minimal professional services. The solution improved process visibility and helped align user needs with the ERP system.

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Sanchu Animal Hospital - Hospital & Health Care - Small

India

Corefactors helped Sanchu Animal Hospital double agent productivity. Agents now make 200 calls daily, up from 100. The CRM automated... lead capture from social media and centralized all customer data. Conversion rates rose from 5% to 9%. Managers gained real-time visibility into team performance. Sanchu moved from manual spreadsheets to a single CRM platform.

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Community Memorial Health System - Hospital & Health Care - Medium

Ventura, USA

Intelex helped Community Memorial Health System increase incident reporting by 120%. The organization reduced overdue policies by 80% within months.... Intelex automated document control, saving many hours across 12 clinics. Real-time dashboards improved visibility for managers and directors. Staff now track tasks and trends more easily. The system replaced outdated, paper-based processes and improved training management.

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Sodexo Healthcare - Hospital & Health Care - Very Large

Jacquard's AI-powered content generation helped Sodexo Healthcare's marketing team save time and boost productivity. The platform enabled the team to... create up to 2,500 brand-compliant message variants in 30 seconds. Sodexo used Jacquard to increase output, improve campaign engagement, and tailor messaging for different personas. The team saw higher click-to-open rates and reduced creative fatigue. Jacquard's style guide and tone-of-voice features ensured brand consistency and creative freedom.

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The Latest Marketing Automation Deployments delivering value in Insurance

 

Sara Assicurazioni - Insurance - Large

Rome, Italy

Sara Assicurazioni used TIBCO and AWS to move from legacy systems to a cloud platform. The company reduced infrastructure costs... by 50%. Business transactions now finish in half the time. Claims open in minutes, not hours. Service downtime of 2-3 hours was eliminated. The insurer now delivers two or more application releases per week. All employees have mobile access to applications.

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Sara Assicurazioni - Insurance - Large

Rome, Italy

Sara Assicurazioni used TIBCO and AWS to move from legacy systems to a cloud platform. The company reduced infrastructure costs... by 50%. Business transactions now finish in half the time. Claims open in minutes, not hours. Service downtime of 2-3 hours was eliminated. The insurer now delivers two or more application releases per week. All employees have mobile access to applications.

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Sara Assicurazioni - Insurance - Large

Rome, Italy

Sara Assicurazioni used TIBCO and AWS to move from legacy systems to a cloud platform. The company reduced infrastructure costs... by 50%. Business transactions now finish in half the time. Claims open in minutes, not hours. Service downtime of 2-3 hours was eliminated. The insurer now delivers two or more application releases per week. All employees have mobile access to applications.

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Svenska Sjö - Insurance - Small

Stockholm, Sweden

Apsis One helped Svenska Sjö grow its consent list from zero to over 10,000 in a short time. Svenska Sjö used... Apsis One to collect email addresses from website visitors and whitepaper downloads. The onboarding process was fast and well-structured, giving the team confidence. Svenska Sjö quickly started sending newsletters and engaging with customers at different stages. The solution freed up time and budget for other marketing activities.

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Allstate - Insurance - Large

Blitz Sales Software helped Allstate improve their sales process. The case study does not provide specific challenges, solutions, or results.... There are no metrics or customer quotes. The content is mostly placeholder text. No explicit features or integrations are mentioned. The industry is insurance.

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Recent adoption and success with Marketing Automation software in Entertainment

 

Lihuhu - Entertainment - Small

Singapore, Singapore

Lihuhu used Cost Center to automate user acquisition analytics and campaign management. Before, their UA team spent 80% of time... on manual data tasks. With Cost Center, they automated data compiling, mapping, and visualization. This freed up 70% more time for strategic work and doubled the UA team's capacity. Lihuhu tripled daily active users and improved collaboration across teams using advanced analytics and Slack notifications.

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Shubert Ticketing - Entertainment - Medium

New York, USA

Shubert Ticketing used Acoustic Analytics to spot and fix customer struggles on its ticketing sites nearly twice as fast as before. The platform helped... identify and resolve technical errors that blocked sales, saving revenue that would have been lost. Session replays allowed the team to quickly diagnose checkout issues and improve user experience. Shubert Ticketing avoided the cost and complexity of managing an in-house analytics platform. The company now uses data to prioritize site improvements and boost conversion rates.

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Rikstoto - Entertainment - Medium

Rikstoto increased revenue and loyalty while sending fewer messages.

Oslo, Norway

Rikstoto used Agillic to improve customer engagement and loyalty. They reduced the number of messages sent to customers. Despite sending... fewer messages, engagement and loyalty stayed the same or increased. Rikstoto saw higher revenue and happier customers. They also saved money by sending fewer messages.

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Nicos Michaelides (sports streaming publisher) - Entertainment

TheSender helped Nicos Michaelides, who owns over 170 sports streaming sites, boost his monthly profit by six times. He switched from... another push notification provider to TheSender for better monetization, white ads, and automation. TheSender set up automated push notifications and monetization, balancing personal messages and ads. Revenue grew from $1,000-1,500 to $6,000 per month. The setup took two days and now runs automatically, with ongoing optimization from TheSender.

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CBS Corp. - Entertainment - Very Large

CBS used Neuro-Compression from Nielsen NeuroFocus to shorten 30-second TV ads while keeping or increasing their impact. The technology finds... the most effective scenes and creates shorter, more engaging ads. CBS repurposed these ads for digital, mobile, and in-store displays. The new ads helped keep viewers engaged and improved cross-platform marketing consistency. CBS plans to use this method for more campaigns.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Sports

 

Žalgiris Kaunas - Sports - Medium

Kaunas, Lithuania

Omnisend helped Žalgiris Kaunas, a leading Lithuanian basketball club, transform its fan engagement. The club unified data from multiple platforms... and automated its marketing. In just over a year, they gained 11,000 new email subscribers and 9,000 SMS subscribers. Omnisend drove 39% of their ecommerce revenue through email and SMS campaigns. Personalized messages and automation deepened fan relationships and boosted sales.

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Charlton Athletic Football Club - Sports - Medium

London, UK

PushEngage helped Charlton Athletic Football Club boost their abandoned cart conversion rate to 7. 17%. The club used web push...notifications to engage fans, promote matches, and recover lost sales. They achieved a 20% opt-in rate for push notifications and a 9.6% click-through rate on their welcome drip campaign. Overall, PushEngage increased Charlton Athletic's total revenue by 1.15%. The automated campaigns saved time and improved digital marketing results.

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FC Bayern - Sports - Large

Munich, Germany

FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.

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FC Bayern - Sports - Large

Munich, Germany

FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.

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Miami Marlins - Sports - Medium

Miami, USA

Miami Marlins used Delivra to automate employee contact updates. Before, they exported CSV files from their CRM and uploaded them... to Delivra by hand every week. With FTP integration, this process is now automatic. Their employee contact list stays current without manual work. This helps them send regular email updates to staff and reduces errors from manual uploads.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Food And Beverages

 

FoodChéri - Food & Beverages - Small

Paris, France

Dataddo helped FoodChéri sync data from MongoDB and MySQL to BigQuery. FoodChéri reduced its infrastructure bill by 25-50% using CDC-based... replication. The company now transfers over 1 TB of data daily without disrupting production systems. Dataddo's automatic data transformation and real-time syncing made analytics faster and easier. FoodChéri's engineers saved weeks of work and now deliver fresher insights to stakeholders.

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EatSure - Food & Beverages - Large

EatSure used ValueAppz to build a food delivery app that lets users order from multiple restaurants in one order. The app supports... Rebel Foods' cloud kitchens and partner restaurants. EatSure stands out with features like no artificial colors, medically certified staff, 200+ quality checks, and double-sealed packaging. The platform focuses on food safety, fast delivery, and a unique food court experience. EatSure's customer base and order volume keep growing.

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Fauchon - Food & Beverages

Fauchon wanted to build long-term customer relationships and reduce seasonal buying patterns. They used Splio's Marketing Automation and loyalty engine... to achieve this. The solution helped maintain regular customer interactions both online and in-store. It increased purchase frequency and average order value. Fauchon improved their marketing strategy with a personalized loyalty program, offering a new customer experience.

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Cohoma - Food & Beverages - Small

cmercury email automation tools helped Cohoma Coffee boost cart recovery rates by 32%. The company used automated workflows for welcome,... cart abandonment, and transactional emails. Personalized cart recovery emails and exclusive discounts increased conversions. Engagement improved across all automated email sequences. Cohoma saw higher customer retention and a seamless email marketing journey.

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The Marketing Automation Blueprint for Better Selection Decisions in Media Production

 

6AM City - Media Production - Small

Greenville, USA

Sailthru by Marigold helped 6AM City scale its city-specific newsletters across 30+ markets. The platform enabled fast launches, smart onboarding,... and low-cost subscriber acquisition. 6AM City achieved up to 48% open rates in mature markets and kept cost per lead at $1 or less. Custom integrations and data-driven content decisions improved engagement and list health. The team used Sailthru’s tools to maintain a reader-first approach while expanding quickly.

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6AM City - Media Production - Small

Greenville, USA

Sailthru by Marigold helped 6AM City scale its city-specific newsletters across 30+ markets. The platform enabled fast launches, smart onboarding,... and low-cost subscriber acquisition. 6AM City achieved up to 48% open rates in mature markets and kept cost per lead at $1 or less. Custom integrations and data-driven content decisions improved engagement and list health. The team used Sailthru’s tools to maintain a reader-first approach while expanding quickly.

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Globo - Media Production - Very Large

Rio de Janeiro, Brazil

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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Nexstar Media Group (WCMH-TV) - Media Production - Very Large

Irving, USA

Caspio helped Nexstar Media Group (WCMH-TV) grow their multi-media audience in Columbus, Ohio. News Director Michael Fabac used Caspio to... enhance stories for both TV and online platforms. The platform enabled the team to build online database apps without coding. This made it easier to manage and share news content across channels. As a result, the news agency reached more viewers and improved their digital presence.

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Recent adoption and success with Marketing Automation software in Automotive

 

Glasscare Ltd - Automotive - Small

UK

Dotdigital’s SMS API helped Glasscare Ltd cut claims time across 10 countries. Glasscare used AI to assess windscreen damage and... Dotdigital to collect customer photos fast. The solution was used over 2 million times and rolled out in more than 10 countries. Repair percentages increased and failed visits dropped. Customers got faster service and insurers saved money. Glasscare praised Dotdigital’s support and easy integration.

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AAA Northeast - Automotive - Large

Providence, USA

Panviva helped AAA Northeast fix knowledge management problems after several mergers. The company had many disconnected sources for policies and... procedures. Panviva created a single place for all information. This made it easier for agents to find answers and reduced training time by half. Agents now solve more problems on the first call and give members a better experience.

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Bajaj Auto - Automotive - Very Large

LeadSquared helped Bajaj Auto digitize customer journeys across 6,000 dealerships. Bajaj Auto faced challenges with lead management, inconsistent sales processes,... and lack of insights. LeadSquared integrated with their ERP and DMS, providing a unified sales CRM and actionable insights. The platform enabled zero lead leakage and managed 10 lakh enquiries seamlessly. Bajaj Auto saw higher lead conversion rates and improved productivity at dealerships.

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Southside Harley Davidson - Automotive

Rollick's digital retailing and lead nurture solutions helped Southside Harley Davidson boost lead generation and sales conversion. The dealership used... GoRollick, Digital Retailing, Lead Nurture, and Lightspeed Lens/Score since late 2022. These tools created a more connected customer journey. Dealership operations and performance improved. The case shows how digital retailing and nurture strategies can drive measurable gains for automotive dealers.

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The Latest Marketing Automation Deployments delivering value in Real Estate

 

Purplebricks - Real Estate - Large

Solihull, UK

Purplebricks replaced its legacy CRM with Creatio’s AI-native, no-code platform. The company saved $2.6M in total cost of ownership and... cut lead response time from 3 days to under 20 minutes. Lead volume increased by 35% and conversions doubled within six months. Creatio automated lead triage, integrated with key property sites, and enabled rapid platform changes. Purplebricks now delivers faster, smarter service and supports business growth with real-time dashboards and automation.

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Brittney Kusmierski (Keller Williams) - Real Estate - Large

OutboundEngine helped Brittney Kusmierski, a Keller Williams realtor, drive 230 monthly visitors to her profile page through email and Facebook marketing. She needed a... way to stay top of mind with her network and save time on follow-ups. OutboundEngine sent unique emails, posted to social media, and tracked her most engaged contacts. This solution helped her focus on in-person meetings and grow her referral-based business. Newsletters kept her connected and made her business stand out.

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Bradleys - Real Estate

Bradleys used BriefYourMarket. com to share market updates and show their local expertise. The tool helped them keep in touch...with their whole database or specific groups. They could send information at different stages of the customer journey. Bradleys found it hard to contact everyone by phone or email, so BriefYourMarket.com made communication easier. The platform helped them win more business by promoting their regional knowledge.

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Marketing Automation in Action in Computer Software

Housecall Pro - Computer Software - Medium

Lob's automated direct mail solution helped Housecall Pro increase repeat business for its home service professionals. Before Lob, Pros struggled... to reach homeowners through crowded digital channels. Integrating Lob enabled Pros to send personalized postcards, breaking through digital noise and boosting customer re-engagement. The automation streamlined workflows, saving hours of manual work. Housecall Pro saw more repeat campaigns and improved customer retention with direct mail.

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Moz - Computer Software - Medium

Google search results changed for Moz employees using the Mozplex office wifi. The help hub page ranked higher than the... main tool page when searched from the office. This shift did not happen for users outside the office or on VPN. The data suggests Google uses visit and click data from specific IP addresses. This case highlights the impact of engagement data on search rankings.

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ThoughtSpot - Computer Software - Large

Reach by Banzai helped ThoughtSpot increase event registrations by up to 75%. The sales and marketing teams lacked time for... effective event outreach. Using Reach, they launched targeted phone and email campaigns to new leads. This strategy generated over 400 event registrations and $1M in pipeline revenue. The solution enabled ThoughtSpot to connect with prospects outside their existing database.

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The Marketing Automation Blueprint for Better Selection Decisions in Non Profit Organization Management

 

VSO - Non Profit Organization Management - Large

Kingston upon Thames, UK

VSO used Apteco to unify supporter data from three systems, creating a single supporter view. This enabled automated, targeted supporter... journeys and improved campaign timing and relevance. The platform reduced manual work, saving the equivalent of one full-time employee per campaign. Early results showed higher response rates, improved retention, and a net-positive ROI from SMS campaigns. Apteco now supports multi-channel communications and ongoing fundraising innovation at VSO.

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The Kindness Institute - Non Profit Organization Management - Small

New Zealand

Flowlu helped The Kindness Institute, a New Zealand non-profit, organize funding and project management. Before Flowlu, they used scattered documents... and struggled with chaos. Flowlu’s CRM and task tracking tools gave them clear funding visibility and centralized contacts. The team now tracks grants, assigns tasks, and responds faster to opportunities. They spend less time on admin and more on their mission to help communities.

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Recent adoption and success with Marketing Automation software in Telecommunications

 

Puntonet - Telecommunications - Medium

Quito, Ecuador

Cisco Services helped Puntonet modernize its network across Ecuador. The upgrade enabled country-wide expansion with high-speed fiber and improved security.... Cisco's analytics and automation reduced network problem logs from 200,000 to 90,000. The new infrastructure supports faster response to customer needs and better service reliability. Puntonet now connects more rural students to online education and partners with the government for digital growth.

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Orange Poland - Telecommunications - Very Large

Synerise's mobile SDK enabled Orange Poland to launch the Memory Card Game in its mobile app. Over 40,000 users played... in the first week, with 120,000 game completions. The game used in-app gamification and rewards to boost engagement and retention. Synerise analytics tracked user behavior and measured the impact of the reward system. User satisfaction increased, with positive feedback on the interactive experience and prizes.

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Recent adoption and success with Marketing Automation software in Human Resources

 

Vaco - Human Resources - Large

Brentwood, USA

Vaco used Thnks to connect with clients and candidates during remote work. The platform let them send digital gestures of... gratitude, replacing in-person meetings. Vaco saw a 91% open rate for Thnks messages. Their teams saved time and got faster responses. Clients liked the option to donate to charity. Vaco onboarded 39 offices to Thnks.

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MyJobGlasses - Human Resources - Medium

Abyssale's Dynamic Image feature helped MyJobGlasses automate personalized visuals for social sharing. The platform generated over 2,000 new signups from... 650 shared visuals, each creating viral growth. Campaign setup time dropped from a week to just hours, with no extra hires needed. The solution saved an estimated €50K+ in design resources. MyJobGlasses now uses automated, branded visuals to boost user engagement and organic acquisition.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Manufacturing

 

Kyocera SENCO - Manufacturing - Large

Ede, Netherlands

Bloomreach Content helped Kyocera SENCO boost digital engagement. The company saw a 59% increase in total sessions and a 36%... drop in bounce rate. Kyocera SENCO used Bloomreach and SQLI to build a strong online brand and connect with more customers. The new digital experience supports growth in 15 European countries. The solution made it easy to manage content and add products across their site.

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Aurubis AG - Manufacturing - Large

Hamburg, Germany

ScriptRunner helped Aurubis AG automate IT administration after migrating all sites to Microsoft 365. The company used PowerShell scripts to... standardize and automate routine tasks, reducing manual work for IT staff. ScriptRunner enabled secure delegation to the helpdesk, limiting high-level admin rights and improving security. A central script repository allowed sharing across locations, supporting both centralized control and local flexibility. Aurubis saw improved efficiency, quality, and security in IT operations.

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The Marketing Automation Blueprint for Better Selection Decisions in Publishing

 

Hachette Book Group - Publishing - Large

New York, USA

Aprimo helped Hachette Book Group replace an outdated digital asset management system. The old system was slow and unreliable, causing... users to bypass it and waste time searching for book covers. With Aprimo, HBG streamlined workflows and automated distribution to retailers. The migration was completed over a weekend, enabling thousands of book covers to be distributed automatically. Over 800 users onboarded with minimal training, and tasks that took hours now take about 20 minutes. HBG improved efficiency and organization with Aprimo DAM.

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Hachette Book Group - Publishing - Large

New York, USA

Aprimo helped Hachette Book Group replace an outdated digital asset management system. The old system was slow and unreliable, causing... users to bypass it and waste time searching for book covers. With Aprimo, HBG streamlined workflows and automated distribution to retailers. The migration was completed over a weekend, enabling thousands of book covers to be distributed automatically. Over 800 users onboarded with minimal training, and tasks that took hours now take about 20 minutes. HBG improved efficiency and organization with Aprimo DAM.

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Recent adoption and success with Marketing Automation software in Pharmaceuticals

 

Pharmascience - Pharmaceuticals - Large

Montreal, Canada

Pharmascience used Montrium’s Adobe Sign Fast Track Validation Toolkit to move to electronic signatures. The toolkit helped them validate Adobe... Sign in just two months, saving two months of internal work. Over 4,000 documents were signed by 1,095 users in four months. The switch reduced printing costs and sped up signature processes. Pharmascience now uses Adobe Sign for all GxP and non-GxP documents, supporting remote work and compliance.

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A global pharmaceutical sponsor - Pharmaceuticals - Very Large

Axtria helped a global pharmaceutical sponsor move from fragmented, reactive risk management to a unified, proactive RBQM approach. The company had... risk libraries and monitoring workflows in silos, with limited internal expertise. Axtria designed a unified RBQM framework, provided centralized monitoring, and delivered training to build internal capability. The sponsor gained portfolio-wide visibility, faster risk detection, and reduced reliance on external vendors. Teams now manage RBQM execution with less support, maintaining consistent standards across trials.

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Marketing Automation in Action in Health Wellness And Fitness

 

Mira - Health, Wellness And Fitness - Small

San Francisco, USA

Mira used Klaviyo to unify email and SMS marketing, syncing data from Shopify, their app, and Typeform quizzes. They replaced overlapping... automations with targeted, segmented flows. Revenue from email and SMS grew by 252% in six months. Automated flows now drive 50% of email revenue. Post-quiz emails saw a 20% higher click rate and a 30% increase in placed order rate.

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Blossom Family Chiropractic - Health, Wellness And Fitness - Small

St. Petersburg, USA

Blossom Family Chiropractic used dbaPlatform to improve their local SEO. Their in-house team struggled with Google Maps and Google My... Business. dbaPlatform published regular updates to their listing. In six months, website visits more than doubled. Phone calls to the office increased a lot. Their Google Maps ranking reached the top 3-pack.

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Recent adoption and success with Marketing Automation software in Consumer Electronics

 

JVCKENWOOD - Consumer Electronics - Large

Yokohama, Japan

JVCKENWOOD used Oracle Cloud ERP and Cloud EPM to modernize its accounting and business processes. The company automated manual tasks... and improved data accuracy. Management now makes better decisions with consolidated data. Sales and inventory forecasts are linked to a central system. JVCKENWOOD reduced costs and removed inefficiencies with Oracle's cloud solutions.

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JVCKENWOOD - Consumer Electronics - Large

Yokohama, Japan

JVCKENWOOD used Oracle Cloud ERP and Cloud EPM to modernize its accounting and business processes. The company automated manual tasks... and improved data accuracy. Management now makes better decisions with consolidated data. Sales and inventory forecasts are linked to a central system. JVCKENWOOD reduced costs and removed inefficiencies with Oracle's cloud solutions.

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Recent adoption and success with Marketing Automation software in Medical Devices

 

IrisVision - Medical Devices - Small

USA

Countly helped IrisVision improve onboarding and product adoption for its wearable vision technology. The analytics platform gave IrisVision clear insights... into user friction points and product usage trends. This led to better onboarding services and more effective product roadmap planning. IrisVision used Countly to identify what drives retention and quickly act on data to boost customer experience. The team now relies on Countly for planning updates and understanding customer behavior.

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Recent adoption and success with Marketing Automation software in Utilities

Sorgenia - Utilities - Large

Commanders Act helped Sorgenia, an Italian energy supplier, boost conversions by 15%. Sorgenia used the platform to personalize offers and... improve customer service. The company saw a 25% increase in acquisition funnel traffic and 10% more page views. Browsing sessions grew 15% longer. Sorgenia aimed to attract new clients and enhance the digital customer journey.

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The Marketing Automation Blueprint for Better Selection Decisions in Research

 

A unique specialist calibration laboratory - Research - Small

UK

Document Logistix’s Document Manager helped a specialist calibration laboratory in the UK meet strict ISO17025 compliance. The lab replaced slow,... in-house systems with Document Manager for secure, on-premises document storage and fast retrieval. Automated workflows now track procurement, calibration, and customer orders, reducing delays and errors. Full audit trails and read-only certificates protect data integrity. Staff and clients benefit from instant access to decades of records, supporting global operations and regulatory audits.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Wholesale

Schaedler Yesco Distribution - Wholesale - Large

WPCRM helped Schaedler Yesco Distribution connect ERP data and unify sales teams. Before, data was siloed and project visibility was... poor. With WPCRM, they integrated Epicor Eclipse, tracked projects, and improved reporting. Sales teams now share one system, boosting collaboration and transparency. This led to clearer pipelines, better project tracking, and higher close rates.

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Recent adoption and success with Marketing Automation software in Hospitality

Park Holidays - Hospitality - Large

Force24 helped Park Holidays automate marketing for 300,000 contacts. The platform made it easy to build campaigns and track all... marketing in one place. Park Holidays now personalises communications and automates workflows. This improved customer satisfaction and loyalty. Their marketing operations are now fully automated and data-driven.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Construction

 

Edwards Moving & Rigging - Construction - Medium

Shelbyville, USA

Edwards Moving & Rigging used Knack to centralize its heavy hauling operations. The company streamlined workflows and tracked data in... real time. Knack helped manage work orders, projects, and assets. The platform also supported inventory and financial management. Edwards scaled its business with improved security and compliance. The solution made daily operations easier and more efficient.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Professional Training And Coaching

Institute of Directors - Professional Training & Coaching - Large

Click's marketing services helped the Institute of Directors fix unstable marketing automation. The team replaced manual email uploads with automated... workflows. This change improved campaign stability and saved time. The IoD now sends targeted, timely emails to members. Member engagement and retention increased with automated renewal reminders and onboarding. The IoD gained confidence in their marketing operations.

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Driving ROI and results: Understanding the Impact of Marketing Automation in Transportationtruckingrailroad

 

InPost - Transportation/Trucking/Railroad - Large

Krakow, Poland

PushPushGo helped InPost reach over 44% of its subscribers with web push notifications. InPost used push campaigns to promote new... services to both current and potential customers. Three campaigns achieved audience reach rates of 37%, 43%, and 51%. Click-through rates ranged from 5.25% to 6.31%. Web push notifications proved to be a fast and effective communication channel for InPost.

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Marketing Automation in Action in Restaurants

Barberitos - Restaurants - Medium

Athens, USA

Parseur automated Barberitos' digital order flow from third-party delivery platforms to their Clover POS. This cut digital order errors by... 50%. Staff no longer needed to re-enter orders or monitor multiple tablets. Digital sales grew from 5% to over 20% of total revenue. Operations became smoother and guests were happier. Parseur delivered reliable automation at a lower cost than other solutions.

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The Latest Marketing Automation Deployments delivering value in Computer And Network Security

 

F-Secure - Computer & Network Security - Medium

Helsinki, Finland

F-Secure switched to Higher Logic Vanilla after their old community platform stopped updating and became too costly. The migration included... nine years of community data and was completed in just weeks, with no disruption to members. F-Secure saw a 20% increase in call deflection savings and found that 47% of customers intend to purchase due to the community. The new platform also enabled future growth with features like gamification. F-Secure now saves money and enjoys better support and innovation.

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The Latest Marketing Automation Deployments delivering value in Internet

 

redBus - Internet - Large

Bangalore, India

Gamooga helped redBus boost customer engagement with personalized, multichannel marketing. The platform enabled redBus to segment users and send targeted... offers, leading to a 5X increase in campaign results. Cross-selling hotel partners saw a 30% rise in branding and check-ins. Funnel dropout rates fell by 33%, while bookings rose 17%. Return ticket bookings improved by 40% over six months. Dynamic messaging and automated workflows drove a 40% jump in brand value and CSAT scores.

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