LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
ContentStudio helped Fife Sports and Leisure Trust boost social media engagement by up to 25%. The team cut planning time... in half using scheduling and analytics tools. Multi-account management and approval workflows made posting easier. Productivity improved by 30-50%. Follower count and content reach also grew by 10-25%.
Punjab Kings used Conviva Social Insights to track fan reactions after their rebrand from Kings XI Punjab. The team measured... hashtag adoption and compared engagement with their old and new names. Conviva helped them see positive sentiment and strong fan engagement across social platforms. They benchmarked content performance and identified YouTube as a growth opportunity. The team used these insights to boost their social media strategy during a disrupted IPL season.
Talkwalker by Hootsuite helped an NBA team boost social video views by 352% and social impressions by 46%. The team used... audience and sentiment insights to create more original, authentic content. Engagement rose 27% across social channels, even with fewer posts. Data-driven reporting made it easy to track top posts and prove business impact. The results supported hiring a new team member to expand content efforts.
Motherwell FC used Blinkfire Analytics to track and value social media sponsorships. The club needed real-time data to improve content... performance, audience insights, and sponsorship value. With a small digital team, they relied on Blinkfire Analytics to guide decisions and compare results with other teams. Since adopting the platform, year-over-year engagement per post increased by more than 50%. The data also helped Motherwell FC forecast partnership value and personalize fan content.
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
Talkwalker helped an NBA team boost video views by 352% over the previous season. The social team used audience and... sentiment insights to create more original content and engage fans. They saw a 46% increase in social impressions and a 27% rise in engagement. Top-performing posts earned over 1 million impressions. The team used Talkwalker to report results, benchmark against other franchises, and win budget for new hires.
Groupama Team France used the3DEXPERIENCE platform from Dassault Systèmes to design and build their America's Cup catamarans. The team had... only 18 months to develop their boats, much less time than competitors. The platform integrated 3D modeling, structural analysis, and simulation in one place. This helped the team work faster and make fewer mistakes. All boat parts fit perfectly during assembly, matching the 3D virtual mockup.
Total Player Value used HypeAuditor’s API to collect and benchmark social media data for thousands of college athletes. The company needed... fast, accurate metrics from Instagram and TikTok to help athletes understand their value. HypeAuditor’s API made bulk data collection and benchmarking quick and easy. Total Player Value created 17,000 athlete profiles, with plans to reach 40,000. This streamlined process helps athletes compare their performance and monetize their influence.
Sprout Social helps the Chicago Bulls connect with millions of fans worldwide. The Bulls use Sprout to schedule posts, analyze... engagement, and track trends in real time. The platform saves the team time and gives instant feedback on campaign performance. Social listening tools help the Bulls understand fan sentiment and join conversations naturally. Sprout makes it easy for the Bulls to report results to over 50 brand partners and improve their social media strategy.
UFC used Emplifi to scale its social media strategy, reaching over 300 million followers and 26 billion video views. Emplifi's real-time analytics... and automation helped UFC reduce reporting time by 95%. The platform enabled UFC to spot rising stars, track fan sentiment, and make faster, data-driven decisions. UFC's digital transformation led to a 21% year-over-year increase in video views and made it a top 5 U.S. sports league by digital audience. Emplifi turned UFC's social channels into a global command center for fan engagement and fighter promotion.
Agorapulse helped the United Soccer League manage nine social media accounts with a small team. The league needed a tool... for easy collaboration, scheduling, and analytics. Agorapulse provided a content calendar and post requeueing, improving workflow and engagement. The team could track performance and schedule posts across multiple platforms. This made managing social media simpler and more effective for the USL digital team.
Share of Voice AI used Audiense to fight disinformation at the Paris 2024 Olympics. They tracked social media in real... time to spot and respond to false stories. The Sponsor Seeker Tool helped over 5,000 Olympians find what their fans care about and connect with sponsors. Audiense gave deep audience insights, helping athletes build their brands and protect their reputations. This approach built trust and made athlete content more powerful.
Spartan Race uses Brand24 to track over 1 million race participants and analyze social media activity during more than 200 events. The platform helps... them identify influencers, measure hashtag mentions, and monitor social media reach. Spartan Race values features like Slack integration, influencer scoring, and share of voice analysis. Using Brand24, they increase race participation and improve engagement with racers in real time. The tool enables timely responses and helps optimize race experiences based on participant feedback.
Ligue de Football Professionnel (LFP)
- Sports
- Large
Paris, France
Eventdrive helped the Ligue de Football Professionnel (LFP) modernize and standardize its seminar organization. LFP ran 16 seminars in one... year, reaching over 1,000 participants. The platform improved data security, automated registration, and made communication easier. LFP used Eventdrive to create event websites, send emails, and engage attendees with a mobile app. The solution led to ISO 9001 certification for event management.
RingCentral Contact Center helped the Houston Texans cut desk phones by 95%. Staff now use softphones and mobile apps for... calls, texts, and faxes. The team switched to RingCentral in under an hour. Sales and support teams use dashboards to monitor and coach agents. Integrations with Microsoft Dynamics and Teams improved workflows and customer conversations. Employees can work from anywhere and stay connected during lockdowns.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Monterosa / Interaction Cloud powered Formula E's new Live Hub, bringing interactive features to their website and app. The goal was... to boost fan engagement and loyalty with real-time content, gamification, and polling. Over 479,000 users engaged during the tournament, with an average dwell time of 6 minutes. The platform enabled Formula E to build direct fan relationships and collect valuable first-party data. This new approach supports sponsor activations and ecommerce opportunities.
Shoflo helped BYU Athletics switch scripting software mid-season. The team reduced scriptwriting time from days to just hours. Real-time updates... improved in-game communication and collaboration. Sponsor tracking became easier with digital run reports. Stress levels dropped and the team enjoyed a smoother workflow. Fans and sponsors benefited from a better in-game experience.
Accesso ShoWare helped the Seattle Thunderbirds modernize ticketing. Online ticket sales rose from 32% to 60%. Flex pass sales grew... by 54% since 2021–22. Membership accounts more than doubled in a year. Fans now enjoy self-service options and easy ticket transfers. The team uses automated communications and targeted marketing to boost engagement.
EventMobi helped the NHL Coaches Association move their annual event online in 2020. The platform enabled global attendance, including participants... from Europe, Australia, and Asia. NHLCA expanded their agenda and increased female coach participation. EventMobi's customization, support, and virtual features impressed both organizers and attendees. The success led NHLCA to permanently include virtual components in future events.
West Ham United Football Club uses zkipster to manage hospitality operations at London Stadium. The club digitized guest check-in and... seating for over 800 diners on busy match days. zkipster integrates with Ticketmaster, automating ticket sales and event operations. Staff use the app to allocate VIP parking and create flexible seating plans. The platform helps share real-time data across teams, improving guest experience and event planning.
24/7 Software helped the Buffalo Bills achieve 100% incident reporting from 2015 onward. The team used the platform to manage... incidents, improve real-time communication, and streamline lost & found and maintenance tracking. Mobile apps reduced radio traffic and enabled instant notifications for emergencies. Reports now provide leadership with clear snapshots of incidents and resolutions after every event. The Bills can now allocate resources based on real-time data and trends, improving stadium operations.
24/7 Software helped the Buffalo Bills achieve 100% incident reporting from 2015 onward. The team used the platform to manage... incidents, improve real-time communication, and streamline lost & found and maintenance tracking. Mobile apps reduced radio traffic and enabled instant notifications for emergencies. Reports now provide leadership with clear snapshots of incidents and resolutions after every event. The Bills can now allocate resources based on real-time data and trends, improving stadium operations.
Yapsody helped USC Rip City Basketball manage rapid growth in ticket sales. The club saved 60% on event ticketing fees... after upgrading to the Elite Tier. They used Yapsody’s virtual box office and online ticket store to handle over 35 sporting events annually. The system made it easy to manage reserved and general admission seating. Online payment integration improved revenue collection and invoicing for the volunteer-run club.
Regpack helped SoccerInsight manage soccer camp and club registrations after their old software shifted focus. The platform made it easy... to handle refunds, credits, and new program offerings during Covid. SoccerInsight found the interface clear for both staff and parents. They could track payments, send emails, and manage accounts receivable more efficiently. Autobill and flexible payment plans improved cash flow and family convenience.
Brushfire helped the Oklahoma Warriors manage ticketing, merchandise, and fan experiences. The team used Brushfire’s event management platform with Square... integration. They streamlined season ticketing and playoff ticket sales. The platform made mobile check-in easy and improved sponsor reporting. The Warriors saw record fan turnout and saved on credit card fees. Support from Brushfire was reliable and responsive.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
Harness racing industry governing body (Australia)
- Sports
- Small
Australia
FileHold helped an Australian harness racing governing body go paperless. The customer needed a fast, automated document management solution for... a small team. FileHold and partner eID deployed the system in under 2 days, spanning 17 time zones. The installation took less than 2 hours. The new system improved version control, automated workflows, and made information easier to find.
High Sports Group Limited used dbForge Query Builder for MySQL to manage their database migration and improve workflow. The company needed... a fast, budget-friendly query management tool after switching platforms. dbForge Query Builder was easy to use and met all project needs. The IT team saw a 25% boost in daily productivity. Ad-hoc reporting and regular data exports became much easier for the team.
High Sports Group Limited used dbForge Query Builder for MySQL to manage their database migration and improve workflow. The company needed... a fast, budget-friendly query management tool after switching platforms. dbForge Query Builder was easy to use and met all project needs. The IT team saw a 25% boost in daily productivity. Ad-hoc reporting and regular data exports became much easier for the team.
High Sports Group Limited used dbForge Query Builder for MySQL to manage their database migration and improve workflow. The company needed... a fast, budget-friendly query management tool after switching platforms. dbForge Query Builder was easy to use and met all project needs. The IT team saw a 25% boost in daily productivity. Ad-hoc reporting and regular data exports became much easier for the team.
High Sports Group Limited used dbForge Query Builder for MySQL to manage their database migration and improve workflow. The company needed... a fast, budget-friendly query management tool after switching platforms. dbForge Query Builder was easy to use and met all project needs. The IT team saw a 25% boost in daily productivity. Ad-hoc reporting and regular data exports became much easier for the team.
High Sports Group Limited used dbForge Query Builder for MySQL to manage their database migration and improve workflow. The company needed... a fast, budget-friendly query management tool after switching platforms. dbForge Query Builder was easy to use and met all project needs. The IT team saw a 25% boost in daily productivity. Ad-hoc reporting and regular data exports became much easier for the team.
High Sports Group Limited used dbForge Query Builder for MySQL to manage their database migration and improve workflow. The company needed... a fast, budget-friendly query management tool after switching platforms. dbForge Query Builder was easy to use and met all project needs. The IT team saw a 25% boost in daily productivity. Ad-hoc reporting and regular data exports became much easier for the team.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
EWE Baskets Oldenburg used CleverReach to improve their fan communication. They wanted a central hub for fans and partners with... a uniform design. CleverReach helped them set up a newsletter strategy and respond quickly to feedback. The team now keeps fans updated and engaged with real-time reporting. They plan to offer exclusive content and keep unsubscribe rates low.
London Irish used Rocketseed email banners to boost ticket sales and grow their fan database. They achieved a 13.1% click-through... rate on banners promoting ticket sales. 20% of all clicks went to their newsletter sign-up form, helping them gain new subscribers. The marketing team used Rocketseed’s reporting to improve their campaigns. The solution helped drive more commercial value from their email traffic.
Stensul helped the Milwaukee Bucks speed up their email creation process. The team cut email creation time by 50%. Non-technical... staff could now build quality emails fast. The Bucks produced 36% more non-requested campaigns. This led to more revenue from ticket sales and merchandise. Email requests also rose by 33%.
Remarkety helped Whisker Seeker Tackle boost their email and SMS marketing. They achieved a 22% conversion rate on welcome emails... and 11% on cart abandonment campaigns. The company saw a 40% open rate for automated campaigns. Remarkety's support and integration with Justuno made campaign setup easy. Whisker Seeker now targets customers better using segmentation by channel.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
Nashville Predators and Bridgestone Arena
- Sports
- Large
Nashville, USA
Emma by Marigold helped the Nashville Predators and Bridgestone Arena boost ticket sales. Their team used Emma for over 10... years to run email marketing campaigns. These campaigns promoted hockey games, concerts, and family shows. They achieved high user engagement and increased revenue. Segmentation and personalization drove their audience growth.
American Youth Soccer Organization (AYSO) Region 13
- Sports
- Medium
Los Angeles, USA
EmailOctopus helped AYSO Region 13 keep families connected during the 2025 Los Angeles wildfires. The league used simple, readable newsletters... to send urgent updates and coordinate relief. Weekly emails cut injury rates in half and boosted volunteer sign-ups. Member retention rose from 50% to 75%. The newsletter now drives high open rates and strong community engagement.
Hockey Alberta used Envoke’s Mandatory Messaging to solve email delivery issues for critical updates. The organization needed to ensure all... members received essential bulletins and memos, regardless of subscription status. Envoke enabled mandatory emails to reach over 95,000 participants across 450 member organizations. The platform also helped Hockey Alberta validate its contact database and streamline onboarding. Fast support and Canadian compliance were key benefits for the team.
Litmus helped Hudl boost email marketing results. Hudl saw a 43% increase in clicks and a 50% rise in CTR.... The team used Litmus to access subscriber-level data and improve email testing. They cut review time by 40% and raised email accuracy by 70%. Hudl now delivers more engaging emails and better subscriber experiences.
Daily Body Coach used lemlist to drive over $10,000 in sales in their first month. The CEO, Anthony Ng Monica,... leveraged lemlist’s B2B lead database to find and contact qualified leads. The platform helped automate email outreach, saving time and reducing manual work. Daily Body Coach expanded into four new international markets and achieved a 24% reply rate. The all-in-one tool enabled fast campaign launches and high engagement rates.
Haarlemmermeerse Golfclub used Hellodialog to send emails to 1,300 members. Outlook could not handle large mailings, causing delays and delivery... issues. With Hellodialog, the club segments members and automates mailing lists. Multiple staff can now send professional emails quickly. Members open almost every email and give positive feedback. The club saves time and avoids manual errors.
Bayer 04 Leverkusen used Inxmail to launch a new home jersey for the 2023/24 season. They ran a targeted email... campaign with personalized discount codes for their most loyal fans. The campaign achieved a 60.72% open rate and a 19.07% click rate, far above industry benchmarks. Automated reminders and seamless integration with their online shop boosted sales and fan engagement. The club strengthened its connection with fans and increased revenue through strategic email marketing.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
RingCentral Contact Center helped the Houston Texans cut desk phones by 95%. Staff now use softphones and mobile apps for... calls, texts, and faxes. The team switched to RingCentral in under an hour. Sales and support teams use dashboards to monitor and coach agents. Integrations with Microsoft Dynamics and Teams improved workflows and customer conversations. Employees can work from anywhere and stay connected during lockdowns.
Attentive helped the Milwaukee Bucks achieve a 324x ROI with SMS marketing. The Bucks used Attentive to grow their subscriber... list by 455% year-over-year. They ran targeted campaigns for tickets, merchandise, and fan engagement. Automated journeys like birthday offers and abandoned cart reminders boosted click-through and conversion rates. MMS messages and personalized content kept fans connected and drove sales.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
Paris Basketball used LINK Mobility's RCS to boost fan engagement for their Christmas game. The club sent 3,931 personalized, interactive... invitations to targeted fans. The campaign used rich media and direct booking through messages. This led to strong engagement and high booking conversion. Paris Basketball strengthened its image as a family-focused, modern sports brand.
Apester helped the Australian Football League (AFL) gather tens of thousands of new leads. AFL used Apester’s interactive widgets and... simple lead-generation flows on their website. The platform enabled AFL to collect audience data, run polls, and create engaging digital experiences. Editors could easily create and edit interactive content. As a result, AFL saw a big boost in engagement rates and completed leads. The solution matched AFL’s need for simplicity and high engagement.
PGA used Glide to replace a manual ticketing process at the Ryder Cup. Volunteers previously managed over 40,000 tickets with... pen and paper, which was slow and error-prone. The new Seat Saver app let volunteers scan tickets and track seat saves with a tap. Volunteers and fans found the app easy to use, and staff could monitor grandstand capacity in real time. The app provided valuable data to improve future events.
TGR Haas F1 Team used Infobip to launch gamified chatbots on WhatsApp and RCS for the 2025 season. Fans joined quizzes... and prediction games, boosting engagement and data collection. The team saw an 80% lower cost per ad conversion and a 76% user engagement rate. 74% of users completed the quiz, and 66% finished sign up. Infobip helped TGR Haas F1 Team connect with fans in a more personal and interactive way.
US Open (United States Tennis Association)
- Sports
- Large
New York, USA
Airship helped the US Open app boost fan engagement with location-based push notifications and beacons. The app achieved a 53%... open rate for live streaming alerts and a 32% click-through rate for last-minute ticket offers. Fans received personalized notifications and a day guide, improving their event experience. Partners gained more visibility and engagement through the app. The US Open used Airship to deliver real-time updates and drive revenue.
David Leadbetter Enterprises Inc.
- Sports
- Small
Florida, USA
SAP Business One helped David Leadbetter Enterprises Inc. cut inventory by 17%. The company saw a 15% increase in revenue... from real-time business data. Instructor productivity rose by 12%. SAP Business One gave full visibility into inventory and revenue. The business now manages financials in real time. Vision33 supported their global growth with a single, integrated system.
DocStar ECM helped the Cleveland Indians digitize over 20,000 files, removing the need for large, inconvenient storage. The team now... scans all documents as they arrive, freeing up office space and improving access. Staff save thousands of dollars each month on paper, folders, and time spent searching for files. HR and accounting teams can quickly retrieve records for legal and medical needs. The Indians chose DocStar for its ease of use, security, and fast setup.
IBM Consulting helped the Masters use AI to improve their digital fan experience. The Masters app now uses 25 AI... agents to deliver instant insights from over 20,000 shots each year. Fans can watch video highlights, get real-time stats, and search 58 years of tournament video with natural language. IBM built a hybrid cloud platform using Red Hat OpenShift and watsonx.data to manage and analyze tournament data. The Masters digital team increased productivity and delivered new features for millions of fans worldwide.
IBM Consulting helped the Masters use AI to improve their digital fan experience. The Masters app now uses 25 AI... agents to deliver instant insights from over 20,000 shots each year. Fans can watch video highlights, get real-time stats, and search 58 years of tournament video with natural language. IBM built a hybrid cloud platform using Red Hat OpenShift and watsonx.data to manage and analyze tournament data. The Masters digital team increased productivity and delivered new features for millions of fans worldwide.
Agility CMS helped Hockey Canada cut page load times by 90% during peak traffic. The site handled millions of page... views without issues, even during major tournaments. CPU usage dropped by over 60%. Hockey Canada chose Agility CMS for its flexibility and security. The platform made it easy for non-technical staff to manage content and view analytics.
Brightspot’s CMS helped Drive, Chip & Putt manage over 450 youth golf events each year. The platform made registration easy... for guardians and automated event communications. Real-time scoring and TV leaderboard displays kept participants and spectators engaged. Administrators used a single portal to handle logistics and live scoring. The program scaled nationwide, earning strong feedback from families and organizers.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Contentstack helped Freeletics boost developer productivity by 58%. The company cut publication cycle time from 22.5 days to 4.5 days.... Translation time dropped from four weeks to one week. Freeletics saved 60% in engineering costs. Contentstack enabled content experimentation and supported growth goals. The team integrated automated translation and improved workflows.
XOS Digital used DNN Evoq Content to power websites for over 900 sports teams and leagues. The platform helped XOS... scale to handle 3 million page views during peak season. DNN's web farm support and .NET integration enabled fast site launches, like building the Pac-12 site in under 30 days. XOS clients now manage their own content more easily. The solution improved scalability, security, and customer satisfaction for XOS Digital's sports partners.
LiveTiles Intelligent Intranet helped Geelong Football Club boost staff engagement. The club needed a better way to communicate and manage... documents, especially with remote work. LiveTiles delivered a custom intranet in six weeks. Weekly homepage views jumped from 350 to 1,300 in four weeks. Staff found it easy to use and started connecting more. The platform lets the club update content quickly and keep everyone informed.
Green Bay Packers used Arena Live Chat to boost fan engagement on their website. They aimed to increase time spent... on site and move fans from social media to their own platform. Arena Live Chat offered real-time stats, polls, and Q&A sessions, making game days more interactive. The Packers captured valuable data on fan behavior and improved their marketing. Results included higher website traffic, longer visits, and a better fan experience.
Sports Clients Speak: The Impact of deploying Video Platform solutions
Professional Squash Association (PSA)
- Sports
- Small
Leeds, UK
PSA used Grabyo’s AI-powered live clipping to scale video production for squash events. The team captured key match moments and... published clips to social media in real time. Editors in Leeds created highlights using Magnifi and Adobe Premiere Pro. Grabyo’s integration with Socialie enabled rapid content distribution to players and sponsors. PSA grew its digital presence without adding staff, positioning itself as the main squash content brand ahead of the 2028 Olympics.
IBM Consulting helped the Masters use AI to improve their digital fan experience. The Masters app now uses 25 AI... agents to deliver instant insights from over 20,000 shots each year. Fans can watch video highlights, get real-time stats, and search 58 years of tournament video with natural language. IBM built a hybrid cloud platform using Red Hat OpenShift and watsonx.data to manage and analyze tournament data. The Masters digital team increased productivity and delivered new features for millions of fans worldwide.
Enveu Flow automates over 400 simultaneous games every Saturday for a North American sports network. The platform handles league onboarding,... live game clipping, replay publishing, and monetisation policy application with zero manual steps. Five automated workflows manage onboarding, email setup, subscription plans, game clipping, and replay publishing. The network eliminated manual operations, enabling fast scaling across regions. Fans get instant access to replays after each game ends.
StreamYard helped On3 Sports boost their viewership by 40% in just one month. The platform made it easy for team... members with different skill levels to create and stream video content. On3 used StreamYard to manage 24 fan sites with custom branding for each. The tool replaced multiple video solutions, making video production simple and scalable. On3 found StreamYard intuitive, reliable, and easy to onboard new users.
In the Lab+ used Uscreen to migrate their membership platform from Vimeo, solving backend issues and gaining key features like dynamic pricing and a community tab. After launching custom-branded... mobile apps, they saw nearly 79% of viewing hours come from apps and doubled their viewer count in one year. Uscreen’s easy content organization and fast customer support helped In the Lab+ grow their global basketball community. The platform enabled new income streams and a thriving branded apparel line.
Frame. io helped the Los Angeles Rams video team deliver game-day content 10x faster. The team, with only 12 people,...manages up to 3,000 video clips per game. Using Frame.io and Adobe Creative Cloud, they streamlined editing, review, and delivery. Reviewers can now give feedback from anywhere, saving six hours per week for the managing producer. The Rams use Frame.io to centralize storage, control access, and collaborate with partners and freelancers.
Dalet Flex helped AFL move 100 years of Australian Football history to the cloud. AFL can now search, access, and... package archive content quickly. The league digitized all game and pre-game footage. Fans, broadcasters, and apps get more content options. Dalet Flex made AFL’s content library easy to use and distribute.
Kaltura helped British Gymnastics boost content engagement by 80%. The platform unified marketing, communication, and educational video strategies. Over 2,000... webinars and virtual classroom sessions reached more than 19,000 students each year. Teams now share videos easily by email and social media. British Gymnastics praised Kaltura’s flexibility and support team.
Kaltura helped British Gymnastics boost content engagement by 80%. The platform unified marketing, communication, and educational video strategies. Over 2,000... webinars and virtual classroom sessions reached more than 19,000 students each year. Teams now share videos easily by email and social media. British Gymnastics praised Kaltura’s flexibility and support team.
Football Association of Finland (FAF)
- Sports
- Medium
Helsinki, Finland
Playable helped the Football Association of Finland run over 350 gamified campaigns since 2021. FAF used automation and reusable templates... to boost fan loyalty and save time. Their birthday campaign saw a 21% increase in conversion rate and 16,000+ registrations in 8 months. Cart abandonment recovery improved by 35% with a gamified email flow. During Euro 2020, FAF doubled their opt-in database using Playable's gamification tools.
Wavestore and Herta provided a video management system to the Uruguay Football Association to combat violence at Montevideo stadiums. The system used... facial recognition and high-quality cameras to identify troublemakers before entry and during matches. Police and security staff monitored live video and analyzed incidents in real time. The solution enabled authorities to refuse entry to known individuals and archive match footage for future investigations. The system was installed at Centenario, Penarol, and Nacional stadiums, improving safety and crowd control.
MatchMatix used DevExpress XtraCharts to create clear, dynamic analytical reports for sports teams. The software lets users build custom charts... to analyze player and team stats, like crosses leading to goals. DevExpress XtraCharts was chosen for its high-quality graphics and flexible configuration. The team quickly built reports and added features with minimal coding. DevExpress provided fast, hands-on support, even adding a feature request for future releases.
IBM Consulting helped the Masters use AI to improve their digital fan experience. The Masters app now uses 25 AI... agents to deliver instant insights from over 20,000 shots each year. Fans can watch video highlights, get real-time stats, and search 58 years of tournament video with natural language. IBM built a hybrid cloud platform using Red Hat OpenShift and watsonx.data to manage and analyze tournament data. The Masters digital team increased productivity and delivered new features for millions of fans worldwide.
CARTO helped the Australian Football League (AFL) use geospatial mapping to grow sports participation. AFL wanted to increase community engagement... by 3% to 4% each year. They needed a way to combine player and facility data and share insights with stakeholders. CARTO and Liveli delivered a location intelligence solution that overlays player journeys and demographic data. This made it easier for AFL to identify strong and weak areas and plan new facilities.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Domo helped Real Salt Lake break club records for ticket sales and sponsorship revenue in two years. The soccer club... used Domo to get real-time data on fan engagement, ticket demand, and sponsorship growth. Before Domo, teams relied on spreadsheets and manual reports, making it hard to optimize sales and marketing. Now, RSL tracks campaign performance, adjusts ad spend, and targets fans more effectively. Domo also supports season ticket renewals and custom sales campaigns for different fan groups.
Sisense helped USA Swimming modernize its analytics for 400,000 members. Before, reports took six to eight weeks to update. Now,... updates happen in two days. Coaches and clubs use interactive dashboards to compare performance and track growth. Sisense’s scalable, mobile-friendly solution made data accessible and easy to use. USA Swimming now delivers insights 3x faster, supporting athlete development nationwide.
Sisense helped USA Swimming modernize its analytics for 400,000 members. Before, reports took six to eight weeks to update. Now,... updates happen in two days. Coaches and clubs use interactive dashboards to compare performance and track growth. Sisense’s scalable, mobile-friendly solution made data accessible and easy to use. USA Swimming now delivers insights 3x faster, supporting athlete development nationwide.
Hevo helped Playtomic save €120K by replacing their in-house data solution. Playtomic now processes over 50 million events each month... with no delay or data loss. The team uses Hevo to connect data from sources like MySQL, PostgreSQL, Stripe, and Google Sheets into BigQuery and Metabase. This made data available to all teams, not just executives. Playtomic improved data literacy and automated complex data workflows without coding.
Kookaburra Sport used Sage Data & Analytics powered by Zap to fix slow, manual financial reporting. Before, they struggled to... consolidate data from different countries and currencies. The new system automated reports, improved data accuracy, and gave them a single source of truth. Now, management gets real-time, reliable financial data. Custom reports meet their unique needs, helping them make better decisions faster.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Catapult used Zendesk’s omnichannel system with AI to improve customer support for athletes and teams. The company achieved a 50%... decrease in first reply time and a 21% drop in full resolution time. Zendesk AI Copilot and intelligent triage helped agents prioritize tickets and automate workflows. Catapult’s CSAT score rose to 97 percent. Agents now spend less time on manual tasks and more time helping customers.
Catapult used Zendesk’s omnichannel system with AI to improve customer support for athletes and teams. The company achieved a 50%... decrease in first reply time and a 21% drop in full resolution time. Zendesk AI Copilot and intelligent triage helped agents prioritize tickets and automate workflows. Catapult’s CSAT score rose to 97 percent. Agents now spend less time on manual tasks and more time helping customers.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Tennis Australia used monday. com to manage the Australian Open, coordinating over 400 contributors and 100 partners. They replaced spreadsheets...and emails with a single platform for real-time collaboration and project management. This shift led to an 80% reduction in partner-related emails and saved more than 21,000 hours annually. The organization achieved a 4x ROI and improved compliance, transparency, and stakeholder alignment. monday.com became the operational backbone for event planning and live execution.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Omnisend helped Žalgiris Kaunas, a leading Lithuanian basketball club, transform its fan engagement. The club unified data from multiple platforms... and automated its marketing. In just over a year, they gained 11,000 new email subscribers and 9,000 SMS subscribers. Omnisend drove 39% of their ecommerce revenue through email and SMS campaigns. Personalized messages and automation deepened fan relationships and boosted sales.
PushEngage helped Charlton Athletic Football Club boost their abandoned cart conversion rate to 7. 17%. The club used web push...notifications to engage fans, promote matches, and recover lost sales. They achieved a 20% opt-in rate for push notifications and a 9.6% click-through rate on their welcome drip campaign. Overall, PushEngage increased Charlton Athletic's total revenue by 1.15%. The automated campaigns saved time and improved digital marketing results.
Iterable helped Melbourne Football Club automate data ingestion, saving each team member 5 hours per week. The club achieved a... 40% productivity improvement and lowered resource costs by 12.5%. A single campaign secured 756 new memberships, with a 66% unique open rate and a 7% unique click rate. The marketing team now manages segmentation and campaign execution without technical help. Personalized fan engagement increased, driving higher conversion rates and member satisfaction.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
Tennis Australia used monday. com to manage the Australian Open, coordinating over 400 contributors and 100 partners. They replaced spreadsheets...and emails with a single platform for real-time collaboration and project management. This shift led to an 80% reduction in partner-related emails and saved more than 21,000 hours annually. The organization achieved a 4x ROI and improved compliance, transparency, and stakeholder alignment. monday.com became the operational backbone for event planning and live execution.
GetResponse helped Power Pickleball Club grow to over 3,000 newsletter subscribers and 1,400 active members in just six months. The club used... GetResponse’s drag-and-drop website builder and email marketing tools to manage their site and keep members informed. Personalized communications and segmentation boosted newsletter open rates to 50-60%. The platform enabled the small team to automate updates and scale their community. Power Pickleball Club now has a highly engaged audience and plans to expand automation as they grow.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Canvas LMS helped PGA of America support over 28,000 golf professionals worldwide. The organization replaced a costly, outdated homegrown system... with Canvas to manage its education programs. Canvas made it easier for students to complete assignments and for staff to create and grade courses. Integrations with proctoring partners saved time and money, lowering testing fees. During the pandemic, Canvas enabled virtual seminars, keeping students engaged and on track.
Canvas LMS helped PGA of America support over 28,000 golf professionals worldwide. The organization replaced a costly, outdated homegrown system... with Canvas to manage its education programs. Canvas made it easier for students to complete assignments and for staff to create and grade courses. Integrations with proctoring partners saved time and money, lowering testing fees. During the pandemic, Canvas enabled virtual seminars, keeping students engaged and on track.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
The FA used Learning Pool to launch EE Playmaker, a free digital learning platform for grassroots football volunteers. The new course... replaced the costly, time-consuming FA Level 1, making training more accessible and inclusive. Enrolments jumped from 25,000 to 175,000, with 115,000 completions. Diversity improved, with female volunteers rising from 16% to 18% and non-white volunteers from 16% to 25%. Learner satisfaction averaged 4.7/5, and 94% felt prepared for their role.
The FA used Learning Pool to launch EE Playmaker, a free digital learning platform for grassroots football volunteers. The new course... replaced the costly, time-consuming FA Level 1, making training more accessible and inclusive. Enrolments jumped from 25,000 to 175,000, with 115,000 completions. Diversity improved, with female volunteers rising from 16% to 18% and non-white volunteers from 16% to 25%. Learner satisfaction averaged 4.7/5, and 94% felt prepared for their role.
Totara Learn helped Shimano reach independent bike mechanics across Europe. Shimano needed to deliver up-to-date product knowledge and certification in... many languages. Neo built a custom LMS with over 160 programs and 250 courses in 13 languages. More than 5,000 badges have been awarded and 170,000 courses completed. The platform reduced admin work and improved targeted communication.
A web-based learning platform, sponsored by the National Hockey League, helps students in grades 5-7 learn STEM through hockey-themed games. Students manage NHL... teams and apply math and science concepts in real-world scenarios. The platform includes interactive modules on geometry, physics, and engineering. Teachers get real-time score reports and lesson plans. The program has reached 3.2 million students with over 7 million hours of learning.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Shopify helped RUDIS boost revenue by 80% after switching from WooCommerce. The new Shopify Plus site improved stability, speed, and... user experience. RUDIS saw a 70% increase in orders and a 27% rise in conversion rates. The platform enabled fast feature launches, ERP integration, and better merchandising. Shopify’s CMS and checkout tools enhanced customer journeys and SEO rankings.
Shopify helped RUDIS boost revenue by 80% after switching from WooCommerce. The new Shopify Plus site improved stability, speed, and... user experience. RUDIS saw a 70% increase in orders and a 27% rise in conversion rates. The platform enabled fast feature launches, ERP integration, and better merchandising. Shopify’s CMS and checkout tools enhanced customer journeys and SEO rankings.
Finnish Golf Union used Liana's marketing automation and digital tools to improve communication. They outsourced multi-channel marketing automation and social... media advertising to Liana. During COVID-19, Liana helped run campaigns and newsletters, achieving a 49.7% open rate. A summer campaign to attract new golfers saw a 76% open rate for the first automation letter. Liana's tools made press release distribution and media monitoring easier. Data and analytics now help the Union make better decisions.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Southampton Football Club used Ucommerce and Sitecore to revamp its online retail store. The new site helps fans browse and... buy merchandise easily, especially on mobile. The club added marketing features for discounts and upsells to boost sales. The solution integrates with back-office systems for real-time stock and member discounts. Early results are positive, but full impact is still being measured.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
IBM Consulting helped the Masters use AI to improve their digital fan experience. The Masters app now uses 25 AI... agents to deliver instant insights from over 20,000 shots each year. Fans can watch video highlights, get real-time stats, and search 58 years of tournament video with natural language. IBM built a hybrid cloud platform using Red Hat OpenShift and watsonx.data to manage and analyze tournament data. The Masters digital team increased productivity and delivered new features for millions of fans worldwide.
Playtomic used Lokalise Messages to translate customer support tickets in seconds, eliminating manual translation work. They reduced agent time spent... on translations from 15% to 2% and saved 25% of their hiring budget. Response times dropped by 76% in B2B and average ticket closure time improved by 64% in B2C. Playtomic now supports 11 languages, leading to higher customer satisfaction and increased market share. Conversation volume rose by 24% in B2B and 18% in B2C.
memoQ cloud helped Hockey Canada improve translation speed and quality. The translation team used shared tools like term bases and... translation memory to keep language consistent. Each translator managed their own workflow but worked together in a collaborative environment. Processes became faster and more efficient. Project results stayed high quality across all communication platforms.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
High Sports Group Limited used dbForge Query Builder for MySQL to manage their database migration and improve workflow. The company needed... a fast, budget-friendly query management tool after switching platforms. dbForge Query Builder was easy to use and met all project needs. The IT team saw a 25% boost in daily productivity. Ad-hoc reporting and regular data exports became much easier for the team.
David Hollinshead (Insight Lead for The Jockey Club, The Football Association, and Chelsea Football Club)
- Sports
- Large
London, UK
Shout helped David Hollinshead, insight lead for top UK sports organizations, implement a data-led approach on a tight budget. He used Shout... to run market sizing, segmentation, and brand reputation surveys across 15 venues. The platform's ease of use and flexible branding made survey workflows simple. Shout's reporting tools turned complex data into clear visuals for decision-making. Affordable pricing and responsive customer service were key benefits.
Royal Belgian Football Association (RBFA)
- Sports
- Medium
Brussels, Belgium
Luciq helped the Royal Belgian Football Association (RBFA) improve their app’s performance and user experience. The RBFA team used Luciq’s... integrations with Jira and Zendesk to streamline bug reporting and customer support. Developers received detailed bug reports, enabling faster issue resolution. The app dashboard gave clear visibility into trends and performance. As a result, app store ratings increased and team collaboration improved.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
SurveySparrow helped South Sydney Rabbitohs boost their Net Promoter Score and improve member experience. The club used SurveySparrow to collect... real-time feedback from fans and members through multiple channels. The platform's dashboard let them track trends and make fast, data-driven decisions. They also measured customer satisfaction and ran surveys for fan competitions and market research. The easy-to-use interface and seamless integration saved time and improved service for members.
SurveySparrow helped South Sydney Rabbitohs boost their Net Promoter Score and improve member experience. The club used SurveySparrow to collect... real-time feedback from fans and members through multiple channels. The platform's dashboard let them track trends and make fast, data-driven decisions. They also measured customer satisfaction and ran surveys for fan competitions and market research. The easy-to-use interface and seamless integration saved time and improved service for members.
SurveySparrow helped South Sydney Rabbitohs boost their Net Promoter Score and improve member experience. The club used SurveySparrow to collect... real-time feedback from fans and members through multiple channels. The platform's dashboard let them track trends and make fast, data-driven decisions. They also measured customer satisfaction and ran surveys for fan competitions and market research. The easy-to-use interface and seamless integration saved time and improved service for members.
Outlier used Canny to manage a surge in user feedback for its sports betting platform. The team struggled to organize... hundreds of weekly suggestions and keep marketing and product teams aligned. Canny made it easy to collect, triage, and merge feedback, improving cross-team collaboration. Integrations with Intercom and Linear sped up the process. Outlier saved time and avoided hiring a product manager early, while boosting community engagement and transparency.
Cricket Australia used InMoment's Integrated CX technology to improve fan experience at cricket matches. They captured real-time feedback and acted... quickly to solve issues like food wait times and venue signage. This led to a +7 Net Promoter Score year-over-year, a 19% increase in fans rating cricket above other sports, and a 23% rise in satisfaction with venue atmosphere. The program also boosted food and beverage sales by opening extra outlets based on live demand data.
PhotoShelter helped Plymouth Argyle FC fix their messy photo workflow. The club moved from slow, manual processes to a fast,... organized system. Now, they store over 31,000 assets and automate 1,400 visual asset requests each month. The social media team shares photos in real time, boosting the club’s brand and professionalism. Players and sponsors get images instantly, and searching for photos is quick with AI Visual Search.
THRON PLATFORM helped ACF Fiorentina centralize over 30,000 digital assets. The club now manages photos and videos from a single... hub, avoiding duplication. With THRON, Fiorentina delivers more than 20,000 high-quality video streams each month. The platform ensures fast, reliable streaming even during traffic spikes. Brand identity stays protected with automated, controlled content distribution.
Facilis TerraBlock helped the Buffalo Bills video production team move from a manual tape library to a shared storage server. Before TerraBlock, editors... spent hours searching and digitizing tapes across multiple locations. Now, all footage is stored centrally, saving an entire day’s work and removing duplication. The team can quickly access and share HD NFL footage, enabling them to produce more web and TV content each week. TerraBlock made operations faster and more efficient for the Buffalo Bills.
Dalet Flex helped AFL move 100 years of Australian Football history to the cloud. AFL can now search, access, and... package archive content quickly. The league digitized all game and pre-game footage. Fans, broadcasters, and apps get more content options. Dalet Flex made AFL’s content library easy to use and distribute.
Quantum storage helped the Sacramento Kings manage and retrieve large volumes of 4K and HD video content. The AV and... production team needed a scalable solution for storing and archiving footage from 41 home games each year. Quantum and CatDV enabled fast access to both recent and archived content, improving efficiency and collaboration. Editors can now find and reuse clips quickly, supporting engaging fan experiences. The system is reliable and ready for future growth as content needs expand.
Frontify helped Borussia Dortmund save up to 10 hours per week for its design team. The football club used Frontify... to centralize brand assets and streamline approval processes, saving an additional 3 hours weekly. Teams and partners worldwide now access guidelines and assets in one place. This improved brand consistency and made global collaboration easier. The platform enabled faster feedback and more detailed campaign discussions.
HIVO helped the West Coast Eagles organize and secure their digital media assets. The club replaced scattered storage with a... single digital asset management platform. Team members now find images, videos, and documents faster using search and metadata tagging. Security improved with user permissions and password protection. The system makes it easy to share assets with partners and preserve historical content. Brand consistency and workflow efficiency increased across marketing channels.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Nominow's Customer Data Platform helped FC Utrecht double their webshop turnover and increase ticket sales by 23%. The football club... unified data from 12 sources, including ticketing and POS, to create a single customer view. This enabled personalized fan engagement and targeted campaigns. FC Utrecht reduced manual data handling and improved operational efficiency. Their data-driven approach strengthened fan loyalty and commercial results.
Custobar CDP helped Porin Ässät boost newsletter subscriptions by 9. 6%. Open rates among season ticket customers reached up to...87%. The club used Custobar to unify marketing, personalize offers, and drive sales across events, restaurants, and ticketing. Real-time data and marketing automation improved campaign effectiveness. The platform enabled targeted campaigns and better customer engagement.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
Data Axle helped Spartan launch a social sharing email campaign. The campaign drove a 28% higher open rate and a... 7% increase in average order value. Spartan saw a 353% return on investment from the campaign. New customers spent 4.5 times more than the cost to acquire them. The campaign used Data Axle’s customer acquisition tool to grow Spartan’s email list and identify top brand advocates.
DynamicWeb Commerce Suite helped Telstar launch a new website and webshop in two months. The club needed a modern platform... to match its growth and identity. The solution included eCommerce, email marketing, and a fan-focused environment. Telstar now connects with fans and sponsors through a clear, engaging digital presence. The new site supports merchandise sales and targeted email campaigns.
SmartRec by Amilia helped Inspire Sports Victoria grow its gym membership from 628 to 3,746 in just two years. The gym moved... all registrations online, eliminating long lines and manual paperwork. Members appreciated the convenience of registering from anywhere. The platform made communication with participants easier, especially during the pandemic. Amilia supported the gym’s rapid expansion without operational strain.
Wolverhampton Wanderers Football Club (Wolves)
- Sports
- Medium
Wolverhampton, UK
Fresh Relevance helped Wolves recover lost revenue with cart abandonment emails. The club achieved a 60.9% cart abandonment ID rate,... allowing more targeted follow-ups. Recovered cart values were 27.9% higher than average orders. Wolves also used personalized product recommendations and data capture popovers to boost engagement. These tactics improved their eCommerce performance and customer experience.
Gracie Academy used UltraCart to power their online store. They saw a big impact from storefront features like drop down... variations and product reviews. Integrating Facebook with UltraCart brought more traffic and sales. The store supports six languages, helping international customers order easily. UltraCart's marketing tools and reporting features helped Gracie Academy keep their offerings fresh and track results.
Multimillion-dollar sports and fitness brand
- Sports
- Small
Feedvisor’s marketplace intelligence helped a sports and fitness brand with over $10 million in Amazon GMV. The brand faced unauthorized... sellers, counterfeits, and MAP violations that hurt their reputation and Buy Box share. Feedvisor’s AI-powered tools flagged and removed unauthorized sellers and cleaned up listings. The brand gained stronger control over its reputation and increased market share. Real-time alerts and ongoing monitoring protected the brand’s Amazon presence.
High Sports Group Limited used dbForge Query Builder for MySQL to manage their database migration and improve workflow. The company needed... a fast, budget-friendly query management tool after switching platforms. dbForge Query Builder was easy to use and met all project needs. The IT team saw a 25% boost in daily productivity. Ad-hoc reporting and regular data exports became much easier for the team.
Top Stories in Sports about adoption of Help Desk software
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Catapult used Zendesk’s omnichannel system with AI to improve customer support for athletes and teams. The company achieved a 50%... decrease in first reply time and a 21% drop in full resolution time. Zendesk AI Copilot and intelligent triage helped agents prioritize tickets and automate workflows. Catapult’s CSAT score rose to 97 percent. Agents now spend less time on manual tasks and more time helping customers.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
UFC used Emplifi to scale its social media strategy, reaching over 300 million followers and 26 billion video views. Emplifi's real-time analytics... and automation helped UFC reduce reporting time by 95%. The platform enabled UFC to spot rising stars, track fan sentiment, and make faster, data-driven decisions. UFC's digital transformation led to a 21% year-over-year increase in video views and made it a top 5 U.S. sports league by digital audience. Emplifi turned UFC's social channels into a global command center for fan engagement and fighter promotion.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
IBM Consulting helped the Masters use AI to improve their digital fan experience. The Masters app now uses 25 AI... agents to deliver instant insights from over 20,000 shots each year. Fans can watch video highlights, get real-time stats, and search 58 years of tournament video with natural language. IBM built a hybrid cloud platform using Red Hat OpenShift and watsonx.data to manage and analyze tournament data. The Masters digital team increased productivity and delivered new features for millions of fans worldwide.
Data Axle helped Spartan launch a social sharing email campaign. The campaign drove a 28% higher open rate and a... 7% increase in average order value. Spartan saw a 353% return on investment from the campaign. New customers spent 4.5 times more than the cost to acquire them. The campaign used Data Axle’s customer acquisition tool to grow Spartan’s email list and identify top brand advocates.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
Share of Voice AI used Audiense to fight disinformation at the Paris 2024 Olympics. They tracked social media in real... time to spot and respond to false stories. The Sponsor Seeker Tool helped over 5,000 Olympians find what their fans care about and connect with sponsors. Audiense gave deep audience insights, helping athletes build their brands and protect their reputations. This approach built trust and made athlete content more powerful.
Share of Voice AI used Audiense to fight disinformation at the Paris 2024 Olympics. They tracked social media in real... time to spot and respond to false stories. The Sponsor Seeker Tool helped over 5,000 Olympians find what their fans care about and connect with sponsors. Audiense gave deep audience insights, helping athletes build their brands and protect their reputations. This approach built trust and made athlete content more powerful.
IBM Consulting helped the Masters use AI to improve their digital fan experience. The Masters app now uses 25 AI... agents to deliver instant insights from over 20,000 shots each year. Fans can watch video highlights, get real-time stats, and search 58 years of tournament video with natural language. IBM built a hybrid cloud platform using Red Hat OpenShift and watsonx.data to manage and analyze tournament data. The Masters digital team increased productivity and delivered new features for millions of fans worldwide.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
SalesScreen helped Ilitch Sports and Entertainment move from manual sales tracking to a real-time, engaging platform. The inside sales team... now celebrates wins instantly with custom videos and songs on TV screens. Managers use SalesScreen to track calls, appointments, and run team contests like "Throwdown Thursdays." The platform replaced PowerPoint slides with fun visuals and gamification. This boosted motivation, accountability, and team culture across their venues.
Hurrah! by CRM Gamified helped OSEG boost outbound sales. The tool made sales metrics visible and added gamification to daily... work. In one month, OSEG saw a 61% jump in sales team performance. They earned $2 million more in campaign sales than in past seasons. The sales team became more engaged and motivated.
Sports Success stories in Driving ROI and Results using Sales Engagement solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
PGA TOUR uses AWS Generative AI to transform fan engagement. They automate play-by-play commentary with Amazon Bedrock, giving real-time analysis... for every shot. The solution helps broadcasters with instant commentary and deeper insights by querying video and data sources. Fans get immersive experiences, like designing virtual golf courses and using a generative AI assistant to access player and event data. PGA TOUR secures its intellectual property while delivering fast, interactive content to fans worldwide.
PGA TOUR uses AWS Generative AI to transform fan engagement. They automate play-by-play commentary with Amazon Bedrock, giving real-time analysis... for every shot. The solution helps broadcasters with instant commentary and deeper insights by querying video and data sources. Fans get immersive experiences, like designing virtual golf courses and using a generative AI assistant to access player and event data. PGA TOUR secures its intellectual property while delivering fast, interactive content to fans worldwide.
WSC Sports uses Wowza Streaming Engine to process over 398,000 live sports streams. Their AI analyzes video and audio to... create instant, personalized highlights for fans. Wowza integrates with Azure and Terraform, letting WSC Sports scale up servers on demand. Custom Java plugins route video directly to Azure Blob Storage, cutting costs. The solution delivers over 950,000 hours of footage for analysis and boosts fan engagement.
A web-based learning platform, sponsored by the National Hockey League, helps students in grades 5-7 learn STEM through hockey-themed games. Students manage NHL... teams and apply math and science concepts in real-world scenarios. The platform includes interactive modules on geometry, physics, and engineering. Teachers get real-time score reports and lesson plans. The program has reached 3.2 million students with over 7 million hours of learning.
Phokus used Archbee to build a scalable knowledge base for onboarding users. As Phokus grew, they needed fast article creation... and easy customization. Archbee’s features and startup discount helped them choose the platform. After launch, Phokus saw fewer customer support queries and positive feedback. The team found it easy to update documentation and praised Archbee’s support.
Sports Success stories in Driving ROI and Results using Live Chat solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
UFC used Emplifi to scale its social media strategy, reaching over 300 million followers and 26 billion video views. Emplifi's real-time analytics... and automation helped UFC reduce reporting time by 95%. The platform enabled UFC to spot rising stars, track fan sentiment, and make faster, data-driven decisions. UFC's digital transformation led to a 21% year-over-year increase in video views and made it a top 5 U.S. sports league by digital audience. Emplifi turned UFC's social channels into a global command center for fan engagement and fighter promotion.
Mumbai Indians used Haptik to launch a WhatsApp chatbot for fans. The chatbot gave live match scores and answered questions... about the team. Fans could play quizzes and learn about membership options. The solution handled 80,000 users and 220,000 conversations. Repeat fan engagement reached 40%. Registrations and sign-ups increased during the IPL season.
Motava built a new WordPress website for Lifetime Activities. The project combined six websites and five locations into one site.... Motava removed unnecessary pages and improved navigation. The new site has a family-friendly look and custom landing pages. It uses a scheduling manager and SEO-friendly design. The website is ready to grow with the company.
Sports Success stories in Driving ROI and Results using Talent Management solutions
A Midwest Major League Baseball team
- Sports
- Large
USA
Mitratech helped a Midwest Major League Baseball team improve HR operations. The team used integrated background screening and I-9 solutions.... They sped up new hire onboarding, especially during peak seasons. Automation reduced manual work and improved compliance. Integration with Paycor HRIS created a smooth, mobile-friendly experience for candidates. The team minimized risk and ensured federal compliance with automated reminders and guardrails.
Leapsome helped the Cleveland Guardians move to remote work by streamlining HR processes. The team replaced manual surveys and outdated... systems with automated performance reviews, instant feedback, and centralized goal tracking. Survey participation rates rose to over 90%. Managers now run more effective meetings and training sessions. Employees feel more connected and engaged, with faster access to data and support.
The Ironman Group used Appraisd to replace slow, paper-based performance reviews. Employees wanted more feedback, clearer goals, and easier access... to reviews. Appraisd gave them a digital platform with single sign-on and Teams integration. Managers and HR now have better visibility of reviews and employee performance. The company is building feedback into daily work and plans to add 360 feedback for leaders.
Students in the Dark Mode program worked with Mad Miles Run Club to boost revenue and user engagement. The project focused... on integrating educational elements with community-focused topics. Students devised new strategies tailored to the needs of the running community. The collaboration aimed to create real-world impact and foster workforce development. The case highlights how hands-on learning can drive business growth and community engagement.
Dynata helped USTA New England boost free account sign-ups by 43% during a targeted campaign. Using Dynata’s custom audience segments,... USTA New England saw a 60% year-over-year growth in free accounts. Paid memberships also rose by 3%, marking a 7% YoY increase. The solution used survey data to find and engage recreational tennis players. USTA New England now nurtures new sign-ups with drip email campaigns, driving strong engagement.
Buildfire helped Savannah Bananas launch a mobile app for fans. The app lets users access tickets, view rosters, and see... stadium maps. Over 5,000 people downloaded the app, and 866 users joined. Fans get push notifications and can chat with each other. The app also streams live games, boosting engagement and loyalty.
GWI helped City Football Group get better data across all their clubs. The team used GWI to understand fans and... markets for each club. This made it easier to find and grow sponsorships, especially for Manchester City. GWI's insights let them tell stronger stories to partners. Clubs with smaller budgets could now access deep market data. This changed how they pitch and win new deals.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
SalesIntel helped the Chicago Blackhawks ticket sales team rebuild trust in their data. The team saw 80% rep adoption, up... from about 50% before. SalesIntel delivered human-verified contact data and live coaching. This led to a 55% reduction in bad or incomplete contacts in the first month. Email reply rates increased by 34%. New reps ramped up 25% faster with structured training and easy list building.
Data Axle helped Spartan launch a social sharing email campaign. The campaign drove a 28% higher open rate and a... 7% increase in average order value. Spartan saw a 353% return on investment from the campaign. New customers spent 4.5 times more than the cost to acquire them. The campaign used Data Axle’s customer acquisition tool to grow Spartan’s email list and identify top brand advocates.
Raceway (only family-owned and operated facility on the NASCAR schedule)
- Sports
- Small
Winmo helped the Raceway, the only family-owned and operated facility on the NASCAR schedule, find new corporate sponsorship opportunities. The Raceway wanted... to offer unique experiences to fans and partners but did not know where to start. Winmo provided insights and contacts for sponsorship lead generation. This enabled the Raceway to connect with brands and secure new sponsorship partners. The case highlights Winmo’s value for sports sponsorship sales teams.
Students in the Dark Mode program worked with Mad Miles Run Club to boost revenue and user engagement. The project focused... on integrating educational elements with community-focused topics. Students devised new strategies tailored to the needs of the running community. The collaboration aimed to create real-world impact and foster workforce development. The case highlights how hands-on learning can drive business growth and community engagement.
Top Stories in Sports about adoption of SMS Marketing software
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Factoreal helped Rajasthan Royals grow their fan base by 75% in less than a year. The team used Factoreal’s marketing... automation to connect with millions of fans across channels. They built WhatsApp chatbots, sent push notifications, and ran targeted campaigns. Factoreal’s tools let them segment fans and personalize messages. Rajasthan Royals saw higher engagement and improved ROI from their campaigns.
TextUs helped the Las Vegas Aviators switch from Zipwhip with no disruption. The Aviators' ticket sales team uses TextUs to... send promotions, renewals, and event reminders. After switching, they saw higher delivery, open, and response rates. TextUs lets them reach more contacts at once and track which numbers are mobile. The team now works faster and connects better with fans.
Harlyn Surf School used FireText to boost repeat business with SMS marketing. They set up auto responses for bookings, sent... reminders, and shared map details and offers. A 10% discount text led to a £300 booking within 8 minutes, costing just £25. The campaign kept 98.8% of customers on their subscriber list. SMS made it easy for customers to book and stay engaged.
Sports Clients Speak: The Impact of deploying CPQ solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
IBM Consulting helped the Masters use AI to improve their digital fan experience. The Masters app now uses 25 AI... agents to deliver instant insights from over 20,000 shots each year. Fans can watch video highlights, get real-time stats, and search 58 years of tournament video with natural language. IBM built a hybrid cloud platform using Red Hat OpenShift and watsonx.data to manage and analyze tournament data. The Masters digital team increased productivity and delivered new features for millions of fans worldwide.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
IBM Consulting helped the Masters use AI to improve their digital fan experience. The Masters app now uses 25 AI... agents to deliver instant insights from over 20,000 shots each year. Fans can watch video highlights, get real-time stats, and search 58 years of tournament video with natural language. IBM built a hybrid cloud platform using Red Hat OpenShift and watsonx.data to manage and analyze tournament data. The Masters digital team increased productivity and delivered new features for millions of fans worldwide.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets increased conference call capacity... by 400% and now handle 25,000 calls per week. Relocation time for staff dropped by 66%. Avaya's analytics let managers staff the contact center better and improve sales and service. Mobility and instant messaging features keep leadership connected anywhere. The Mets deliver faster, more personal service to fans and event guests.
Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets increased conference call capacity... by 400% and now handle 25,000 calls per week. Relocation time for staff dropped by 66%. Avaya's analytics let managers staff the contact center better and improve sales and service. Mobility and instant messaging features keep leadership connected anywhere. The Mets deliver faster, more personal service to fans and event guests.
Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets increased conference call capacity... by 400% and now handle 25,000 calls per week. Relocation time for staff dropped by 66%. Avaya's analytics let managers staff the contact center better and improve sales and service. Mobility and instant messaging features keep leadership connected anywhere. The Mets deliver faster, more personal service to fans and event guests.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Paylocity helped the Dallas Stars streamline HR and payroll for 1,700 employees. The team replaced manual, paper-based processes with digital... workflows. Paylocity’s platform cut onboarding and hiring time in half. Payroll now runs faster and with 100% accuracy. HR can quickly access workforce data to guide strategy and support growth.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Fédération Française de Golf (French Golf Federation)
- Sports
- Medium
Paris, France
Ibexa DXP helped the French Golf Federation modernize its website and digital strategy. The new platform enabled multichannel content delivery... and improved user experience. The site now handles traffic spikes of 400,000 during major tournaments. Membership increased by 20,000 after the migration. Advertising revenue and commercial partnerships also grew due to stronger brand presence.
GX helped N. E.C. Nijmegen launch a new digital platform for fans. The club introduced a redesigned website and a...smart ticketing app with facial recognition for stadium entry. Within three months, 70% of season ticket holders used the new app and over 5,500 users switched to digital access. The website saw a 40% increase in active user profiles. N.E.C. aims to cut plastic cards by 90% in three years, using data-driven personalization and smart integrations.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LA Kings uses SundaySky to send personalized video messages to season ticket holders. The team boosts fan engagement and excitement... with tailored content for renewals. SundaySky helps the sales team track video view rates and predict renewal likelihood. The platform lets staff quickly update video messages for each game. LA Kings scales its fan engagement strategy using data-driven, automated video content. This approach supports lifelong fan relationships and increases ticket revenue.
The New York Football Giants use Teradata VantageCloud Lake and ClearScape Analytics to boost fan engagement. They analyze behavioral, transactional,... and demographic data to create detailed fan clusters. Machine learning models help personalize marketing and ticket offers. The team uses dynamic ticket pricing based on demand curves and game variables. Centralized data in AWS S3 enables trusted insights and fast model deployment. This approach helps the Giants deepen fan relationships and improve loyalty.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
United States Olympic & Paralympic Committee (USOPC)
- Sports
- Large
Colorado Springs, USA
Simpplr helped the United States Olympic & Paralympic Committee connect 15,000 employees and 54+ national governing bodies. Before Simpplr, Team... USA relied on email for knowledge sharing, causing clutter and poor engagement. Simpplr's platform enabled instant adoption and modernized communication. Staff and NGBs could now easily access resources and best practices. This improved productivity and retention across the organization.
Movable Ink helped the Florida Panthers boost fan engagement with personalized, data-driven email campaigns. The team used interactive features like... scratch-off games and countdown timers to drive action. A Pi Day campaign achieved a 24.71% lift in click-to-open rate. Season-in-review emails increased CTOR by 9.4%. Presale ticket emails with countdown timers saw a 24.68% CTOR lift. These strategies led to higher revenue and stronger fan loyalty.
Green Bay Packers used Arena Live Chat to boost fan engagement on their website. They aimed to increase time spent... on site and move fans from social media to their own platform. Arena Live Chat offered real-time stats, polls, and Q&A sessions, making game days more interactive. The Packers captured valuable data on fan behavior and improved their marketing. Results included higher website traffic, longer visits, and a better fan experience.
Green Bay Packers used Arena Live Chat to boost fan engagement on their website. They aimed to increase time spent... on site and move fans from social media to their own platform. Arena Live Chat offered real-time stats, polls, and Q&A sessions, making game days more interactive. The Packers captured valuable data on fan behavior and improved their marketing. Results included higher website traffic, longer visits, and a better fan experience.
IBM Consulting helped the Masters use AI to improve their digital fan experience. The Masters app now uses 25 AI... agents to deliver instant insights from over 20,000 shots each year. Fans can watch video highlights, get real-time stats, and search 58 years of tournament video with natural language. IBM built a hybrid cloud platform using Red Hat OpenShift and watsonx.data to manage and analyze tournament data. The Masters digital team increased productivity and delivered new features for millions of fans worldwide.
Vena helped the Kansas City Chiefs cut gameday settlement reporting times by 95%, from 4 hours to 15 minutes. The team unified... budgeting, forecasting, and league reporting in one system. Real-time financial data now supports faster, more confident decisions. Departmental budget to actuals are updated instantly, giving stakeholders more time for analysis. Vena’s integration with Microsoft Dynamics 365 and Ceridian enabled broader planning, including player salary modeling and CapEx.
Bioo uses Holded to manage billing, accounting, and inventory as their team grows. The company creates clean energy from plants.... Holded helps Bioo keep all business data accessible in one place. The easy interface lets anyone use it without being an expert. This saves time and keeps operations organized.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
National Basketball Association (NBA)
- Sports
- Very Large
New York, USA
WorkRamp helped the NBA deliver safety and compliance training to youth basketball programs in 173 countries. Before WorkRamp, the NBA... relied on in-person training, which was hard to scale. With WorkRamp, nearly 1,500 people completed over 3,000 trainings, totaling almost 4,000 hours. The NBA now tracks training engagement and delivers resources in multiple languages. Feedback from staff and coaches has been very positive.
A web-based learning platform, sponsored by the National Hockey League, helps students in grades 5-7 learn STEM through hockey-themed games. Students manage NHL... teams and apply math and science concepts in real-world scenarios. The platform includes interactive modules on geometry, physics, and engineering. Teachers get real-time score reports and lesson plans. The program has reached 3.2 million students with over 7 million hours of learning.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
WonderPush helped Roland Garros send geo-targeted push notifications to stadium visitors. The French Open used iBeacons to segment users by... location within the stadium. In 2018, they sent 8.6 million notifications, reaching 85% of users present. The click-through rate was 32%. Visitors received updates on nearby matches and local offers, improving their event experience.
Sports Clients Speak: The Impact of deploying Public Relations solutions
NASCAR
- Sports
- Large
Daytona Beach, USA
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
Presspage helps Team Novo Nordisk publish race-day news in under 15 minutes. The team used to struggle with slow tools... and manual steps. Now, they have a branded newsroom and fast email distribution. Press releases go live quickly, even with team members in different countries. Media lists are organized and emails send in seconds. The process is seamless and reliable for global PR needs.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Crowd Racing (Gold and Green Crowd)
- Sports
- Small
UK
Disciple helped Crowd Racing launch the Gold and Green Crowd community app. The app gives members instant updates, exclusive content,... and a place to share their passion for horse racing. 83% of members are active weekly, and 45% are active daily. The app replaced scattered communication tools and improved member engagement. The club now plans to triple its membership using the app's features.
Shopify helped RUDIS boost revenue by 80% after switching from WooCommerce. The new Shopify Plus site improved stability, speed, and... user experience. RUDIS saw a 70% increase in orders and a 27% rise in conversion rates. The platform enabled fast feature launches, ERP integration, and better merchandising. Shopify’s CMS and checkout tools enhanced customer journeys and SEO rankings.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Epom DSP and Ad Server helped Sports Thread Ad Network boost their reach by 40%. The platform enabled 35% growth... in average client ad spend and reduced churn rates by 15%. Sports Thread used advanced reporting, analytics, and platform customization to attract more advertisers. Geo-fencing and full tech support improved campaign results. Task completion within the team became 20% faster after switching to Epom.
Iowa Cubs and Reading Fightin’ Phils
- Sports
- Small
Des Moines, USA
Nxtbook Media helped the Iowa Cubs and Reading Fightin’ Phils move their printed game day programs to digital formats. Both teams faced... challenges from COVID-19, including social distancing and high printing costs. By switching to Nxtbook’s digital platforms, they saved tens of thousands of dollars and kept all sponsorship revenue. Fans and sponsors enjoyed the new mobile-friendly programs. Teams could update content quickly and provide analytics to sponsors.
Choozle helped the Kansas City Chiefs boost ticket sales with a full-funnel marketing strategy. The team used CTV ads for... brand awareness and retargeted viewers with display ads to drive conversions. Choozle tracked $863K in campaign revenue using a custom passback pixel on Ticketmaster. The Chiefs achieved a 3,431% ROAS by targeting last-minute ticket buyers and existing fans. The strategy linked CTV impressions to real ticket sales.
UFC used Emplifi to scale its social media strategy, reaching over 300 million followers and 26 billion video views. Emplifi's real-time analytics... and automation helped UFC reduce reporting time by 95%. The platform enabled UFC to spot rising stars, track fan sentiment, and make faster, data-driven decisions. UFC's digital transformation led to a 21% year-over-year increase in video views and made it a top 5 U.S. sports league by digital audience. Emplifi turned UFC's social channels into a global command center for fan engagement and fighter promotion.
OneTap helped Taephoon Martial Arts Academy speed up student check-ins for Taekwondo and Judo classes. Claudia, the owner, replaced paper... sign-in sheets with an iPad app that kids enjoy using. The app lets students check in quickly by tapping their name and photo. Claudia can now download attendance reports and track class passes easily. The solution also helps keep records for parents and supports COVID-19 compliance.
Sign In Enterprise helped Scottish Rugby Union improve stadium security at BT Murrayfield. Before, tracking contractors was manual and slow.... With Sign In Enterprise, over 80% of contractors now register and check in using a QR code. The security team can see who is in the stadium at any time. This new process gives better control and helps meet new security standards for large events. Staff spend less time on planning and paperwork.
Sports Success stories in Driving ROI and Results using Influencer Marketing solutions
NASCAR
- Sports
- Large
Daytona Beach, USA
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
Shopify helped RUDIS boost revenue by 80% after switching from WooCommerce. The new Shopify Plus site improved stability, speed, and... user experience. RUDIS saw a 70% increase in orders and a 27% rise in conversion rates. The platform enabled fast feature launches, ERP integration, and better merchandising. Shopify’s CMS and checkout tools enhanced customer journeys and SEO rankings.
Sports Success stories in Driving ROI and Results using Contract Management solutions
FC Bayern
- Sports
- Large
Munich, Germany
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
RingCentral Contact Center helped the Houston Texans cut desk phones by 95%. Staff now use softphones and mobile apps for... calls, texts, and faxes. The team switched to RingCentral in under an hour. Sales and support teams use dashboards to monitor and coach agents. Integrations with Microsoft Dynamics and Teams improved workflows and customer conversations. Employees can work from anywhere and stay connected during lockdowns.
RingCentral Contact Center helped the Houston Texans cut desk phones by 95%. Staff now use softphones and mobile apps for... calls, texts, and faxes. The team switched to RingCentral in under an hour. Sales and support teams use dashboards to monitor and coach agents. Integrations with Microsoft Dynamics and Teams improved workflows and customer conversations. Employees can work from anywhere and stay connected during lockdowns.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
International Development Academy
- Sports
- Small
USA
Kiflo helped International Development Academy manage its partner program more efficiently. The academy moved from manual partner management to a... structured system using Kiflo. They integrated Kiflo with HubSpot and set up affiliate links and rewards. The platform enabled better partner onboarding and engagement tracking. As a result, IDA saw increased partner engagement, with 100 people using an affiliate link in just a few weeks.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Miami HEAT used smec's technology with Google PMax to boost ecommerce sales during their NBA Finals run. They combined Search,... PMax, and Shopping campaigns to integrate key business data and highlight special collections. This approach led to a 55% increase in conversions and a 63% rise in revenue. Performance Max revenue grew by 70% and ROAS improved by 29%. The team built a stronger link between marketing and business results.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
Sports Success stories in Driving ROI and Results using Sales Enablement solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Sprout Social helps the Chicago Bulls connect with millions of fans worldwide. The Bulls use Sprout to schedule posts, analyze... engagement, and track trends in real time. The platform saves the team time and gives instant feedback on campaign performance. Social listening tools help the Bulls understand fan sentiment and join conversations naturally. Sprout makes it easy for the Bulls to report results to over 50 brand partners and improve their social media strategy.
PGA TOUR uses AWS Generative AI to transform fan engagement. They automate play-by-play commentary with Amazon Bedrock, giving real-time analysis... for every shot. The solution helps broadcasters with instant commentary and deeper insights by querying video and data sources. Fans get immersive experiences, like designing virtual golf courses and using a generative AI assistant to access player and event data. PGA TOUR secures its intellectual property while delivering fast, interactive content to fans worldwide.
Measuring Bot Platform Success in Sports Deployments
Rajasthan Royals
- Sports
- Medium
Jaipur, India
Gupshup's WhatsApp solution helped Rajasthan Royals boost fan engagement and sales. The team saw a 4x increase in merchandise sales... in just 2.5 months. WhatsApp drove 50% of all merchandise orders over one season. The platform also captured 60% of first-party fan data in five months. Interactive experiences and targeted notifications kept fans engaged and increased conversions.
Webtrends Optimize helped Sussex Cricket Club improve their Ticketmaster booking funnel. The team ran A/B and multivariate tests to make... the checkout process easier, especially on mobile. Making the checkout button sticky led to an 87% increase in clicks and a 17% rise in bookings. Changing the event layout boosted visitors to payment pages by 23%. Making ticket links more visible increased tickets purchased by 26%. A pop-up widget for promotions raised conversions by 31% for a key event.
Sports Clients Speak: The Impact of deploying Auto Dialer solutions
Houston Texans
- Sports
- Medium
Houston, USA
RingCentral Contact Center helped the Houston Texans cut desk phones by 95%. Staff now use softphones and mobile apps for... calls, texts, and faxes. The team switched to RingCentral in under an hour. Sales and support teams use dashboards to monitor and coach agents. Integrations with Microsoft Dynamics and Teams improved workflows and customer conversations. Employees can work from anywhere and stay connected during lockdowns.
Conversica’s AI Revenue Digital Assistant helped the Pittsburgh Pirates boost revenue by 325%. The team used the AI agent to... engage fans, run win-back campaigns, and reactivate lapsed buyers. Conversion rates rose by 22%, and the sales cycle sped up by 50%. The Pirates managed more leads with fewer sales reps after the pandemic. Conversica became the core of their outbound ticketing strategy.
PaySimple helped Premier Athlete Training grow revenue by 400%. The company struggled with manual billing and lost thousands each month... to missed payments. PaySimple’s online registration and recurring billing made payments easy for staff and customers. The solution automated monthly memberships and reduced time spent on admin tasks. Premier Athlete Training now serves over 1,000 athletes weekly.
Adapex helped NUFC. com, a leading Newcastle United fan site, boost its ad revenue. The site faced low CPMs and...underperforming mobile monetization. Adapex deployed its header bidding solution and data tools to optimize ad layouts and use first-party data. NUFC.com saw a 56% increase in CPM, 700% rise in RPS, 190% jump in RPM, and 566% growth in revenue. The improvements came during a slow ad season, showing strong results.
How Social CRM is Delivering ROI for Sports Leaders
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
European Tour switched to 123FormBuilder to manage three elite golf tours. They needed to move from paper-based processes to a... fully digital, paperless environment. 123FormBuilder's seamless Salesforce integration made it easy to collect and manage event data. Staff can now build dynamic, attractive forms with conditional logic. The team praised the product's flexibility and strong customer support.
AZ Alkmaar used Blue Billywig to boost fan engagement and monetize video content. The club streamed live matches, press conferences,... and highlights directly to fans, bypassing third-party restrictions. They used interactive video features and OTT experiences to increase video views and page visits. Fans could shop for merchandise and tickets directly from videos, creating new revenue streams. AZ also leveraged analytics to track sponsor content performance and improve fan insights.
Kochava SmartLinks helped The Athletic boost app install conversions by 23%. The solution used deferred deep linking to bring readers... back to the article that led them to install the app. This created a personalized user experience and lowered bounce rates. The Athletic saw a 19% increase in subscriptions. The marketing team could customize content for each user, driving engagement and retention.
PrizePicks used Vistar Media's demand-side platform for a digital out-of-home campaign. They combined programmatic and direct OOH buys to reach... fans near major sports venues. The campaign featured tailored creative and influencer partnerships to boost engagement. PrizePicks saw an 80% lift in consideration, 121% lift in message association, and 103% lift in brand favorability. The strategy increased awareness and drove more app downloads and first-time deposits.
Sinch's WhatsApp Business API helped Club Atlético Peñarol cut response times by 78%. The club reduced call center volumes by... 36% and handled 96% of fan interactions without live agents. Fans received instant answers to FAQs and personalized updates through a WhatsApp chatbot. Customer satisfaction scores rose by 32%. The solution also drove $50,000 in advance membership sales during stadium closures.
Sports Clients Speak: The Impact of deploying Sales Analytics solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Sports Success stories in Driving ROI and Results using Field Sales solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Xplor Recreation helped Cricket NSW automate 60-70% of their facility bookings during peak season. The new system replaced a manual... process, saving staff time and making booking and payments easier for over 50,000 members. Clients now book facilities and coaching courses online, while staff manage transactions without manual work. The platform also built a growing client database for future marketing. Cricket NSW values the responsive support and sees potential for new revenue streams with memberships and rentals.
Epom DSP and Ad Server helped Sports Thread Ad Network boost their reach by 40%. The platform enabled 35% growth... in average client ad spend and reduced churn rates by 15%. Sports Thread used advanced reporting, analytics, and platform customization to attract more advertisers. Geo-fencing and full tech support improved campaign results. Task completion within the team became 20% faster after switching to Epom.
Sinch's WhatsApp Business API helped Club Atlético Peñarol cut response times by 78%. The club reduced call center volumes by... 36% and handled 96% of fan interactions without live agents. Fans received instant answers to FAQs and personalized updates through a WhatsApp chatbot. Customer satisfaction scores rose by 32%. The solution also drove $50,000 in advance membership sales during stadium closures.
Sports Clients Speak: The Impact of deploying Website Builder solutions
Playtomic
- Sports
- Medium
Madrid, Spain
Playtomic used MongoDB Atlas to support 14 million racquet sport players. The platform achieved 100-200ms latency for user requests. MongoDB... Atlas unified search on a single cluster. Playtomic eliminated manual processes and scaled easily. The VP of Technology praised the platform's ability to handle any load. MongoDB Atlas made scaling and optimization simple for Playtomic.
Tennis Australia used monday. com to manage the Australian Open, coordinating over 400 contributors and 100 partners. They replaced spreadsheets...and emails with a single platform for real-time collaboration and project management. This shift led to an 80% reduction in partner-related emails and saved more than 21,000 hours annually. The organization achieved a 4x ROI and improved compliance, transparency, and stakeholder alignment. monday.com became the operational backbone for event planning and live execution.
Greenhouse helped the NFL cut average time-to-fill by 24%, reducing it from 63 to 48 days. The NFL used Greenhouse... AI-powered features to handle thousands of monthly applications. Candidate satisfaction jumped from 67% to 93% in one quarter. The platform improved collaboration and made hiring faster and more consistent. Recruiters now spend more time engaging with candidates, not on manual tasks.
Top Stories in Sports about adoption of Web Security software
Dallas Mavericks
- Sports
- Large
Dallas, USA
WP Engine helped the Dallas Mavericks become the first NBA team to move from Drupal to WordPress. The Mavericks wanted... a fully responsive website and needed to handle big traffic spikes during playoffs. With WP Engine and Pixel Jar, they built a flexible, scalable site. The new site achieved 100% uptime in the past year. The team can now install plugins easily and serve secure content across platforms.
Sports Clients Speak: The Impact of deploying Demand Generation solutions
Clermont Foot 63
- Sports
- Small
Clermont-Ferrand, France
Clermont Foot 63 used the Qualifio platform to boost fan engagement. In 9 months, they signed up 2,740 members to... their interactive reward program. This is a quarter of their stadium's capacity. They collected data from 20,000 fans. The team achieved a 56% average opt-in rate for marketing communications. Their strategy focused on building loyalty and stronger fan relationships.
Sports Clients Speak: The Impact of deploying Social Media Marketing solutions
LIV Golf - Sports - Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Fife Sports and Leisure Trust - Sports - Medium
ContentStudio helped Fife Sports and Leisure Trust boost social media engagement by up to 25%. The team cut planning time... in half using scheduling and analytics tools. Multi-account management and approval workflows made posting easier. Productivity improved by 30-50%. Follower count and content reach also grew by 10-25%.
Punjab Kings - Sports - Medium
Punjab Kings used Conviva Social Insights to track fan reactions after their rebrand from Kings XI Punjab. The team measured... hashtag adoption and compared engagement with their old and new names. Conviva helped them see positive sentiment and strong fan engagement across social platforms. They benchmarked content performance and identified YouTube as a growth opportunity. The team used these insights to boost their social media strategy during a disrupted IPL season.
NBA team - Sports - Large
Talkwalker by Hootsuite helped an NBA team boost social video views by 352% and social impressions by 46%. The team used... audience and sentiment insights to create more original, authentic content. Engagement rose 27% across social channels, even with fewer posts. Data-driven reporting made it easy to track top posts and prove business impact. The results supported hiring a new team member to expand content efforts.
Motherwell FC - Sports - Small
Motherwell FC used Blinkfire Analytics to track and value social media sponsorships. The club needed real-time data to improve content... performance, audience insights, and sponsorship value. With a small digital team, they relied on Blinkfire Analytics to guide decisions and compare results with other teams. Since adopting the platform, year-over-year engagement per post increased by more than 50%. The data also helped Motherwell FC forecast partnership value and personalize fan content.
NASCAR - Sports - Large
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
NASCAR - Sports - Large
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
NASCAR - Sports - Large
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
An NBA team - Sports - Large
Talkwalker helped an NBA team boost video views by 352% over the previous season. The social team used audience and... sentiment insights to create more original content and engage fans. They saw a 46% increase in social impressions and a 27% rise in engagement. Top-performing posts earned over 1 million impressions. The team used Talkwalker to report results, benchmark against other franchises, and win budget for new hires.
Groupama Team France - Sports - Small
Groupama Team France used the3DEXPERIENCE platform from Dassault Systèmes to design and build their America's Cup catamarans. The team had... only 18 months to develop their boats, much less time than competitors. The platform integrated 3D modeling, structural analysis, and simulation in one place. This helped the team work faster and make fewer mistakes. All boat parts fit perfectly during assembly, matching the 3D virtual mockup.
Total Player Value - Sports - Small
Total Player Value used HypeAuditor’s API to collect and benchmark social media data for thousands of college athletes. The company needed... fast, accurate metrics from Instagram and TikTok to help athletes understand their value. HypeAuditor’s API made bulk data collection and benchmarking quick and easy. Total Player Value created 17,000 athlete profiles, with plans to reach 40,000. This streamlined process helps athletes compare their performance and monetize their influence.
Chicago Bulls - Sports - Large
Sprout Social helps the Chicago Bulls connect with millions of fans worldwide. The Bulls use Sprout to schedule posts, analyze... engagement, and track trends in real time. The platform saves the team time and gives instant feedback on campaign performance. Social listening tools help the Bulls understand fan sentiment and join conversations naturally. Sprout makes it easy for the Bulls to report results to over 50 brand partners and improve their social media strategy.
UFC - Sports - Large
UFC used Emplifi to scale its social media strategy, reaching over 300 million followers and 26 billion video views. Emplifi's real-time analytics... and automation helped UFC reduce reporting time by 95%. The platform enabled UFC to spot rising stars, track fan sentiment, and make faster, data-driven decisions. UFC's digital transformation led to a 21% year-over-year increase in video views and made it a top 5 U.S. sports league by digital audience. Emplifi turned UFC's social channels into a global command center for fan engagement and fighter promotion.
United Soccer League - Sports - Medium
Agorapulse helped the United Soccer League manage nine social media accounts with a small team. The league needed a tool... for easy collaboration, scheduling, and analytics. Agorapulse provided a content calendar and post requeueing, improving workflow and engagement. The team could track performance and schedule posts across multiple platforms. This made managing social media simpler and more effective for the USL digital team.
Share of Voice AI - Sports - Small
Share of Voice AI used Audiense to fight disinformation at the Paris 2024 Olympics. They tracked social media in real... time to spot and respond to false stories. The Sponsor Seeker Tool helped over 5,000 Olympians find what their fans care about and connect with sponsors. Audiense gave deep audience insights, helping athletes build their brands and protect their reputations. This approach built trust and made athlete content more powerful.
Spartan Race - Sports - Medium
Spartan Race uses Brand24 to track over 1 million race participants and analyze social media activity during more than 200 events. The platform helps... them identify influencers, measure hashtag mentions, and monitor social media reach. Spartan Race values features like Slack integration, influencer scoring, and share of voice analysis. Using Brand24, they increase race participation and improve engagement with racers in real time. The tool enables timely responses and helps optimize race experiences based on participant feedback.