Brushfire helped the Oklahoma Warriors manage ticketing, merchandise, and fan experiences with its event management platform. The team used... Brushfire to handle season ticket fulfillment, playoff ticket sales, and sponsor data. Square integration gave them one dashboard for all sales. The Warriors saw record fan turnout and easier mobile check-in. They also saved on credit card fees and got strong support from Brushfire.
Oveit’s ticketing and cashless payments suite helped Simmons Bank Open manage ticket sales, hospitality, and on-site spending in one system. The golf tournament... faced growing complexity as it expanded its hospitality program. Oveit unified ticketing, RFID/NFC payments, and real-time data for a seamless fan experience. The solution enabled bundled tickets, group deals, branded registration, and upsells. Add-ons contributed over 18% of ticketing revenue, and real-time data improved remarketing and sales.
Leap Event Technology helped the Kansas City Chiefs improve their marketing and CRM operations. The Chiefs used... Leap to centralize their CRM data and automate lead management. This made it easier for sales and fan development teams to track and follow up with fans. Leap also managed digital ad campaigns across platforms like Meta and Google Ads, running about 65 campaigns in 2024. The Chiefs saw a big increase in conversions and return on ad spend after using Leap's solutions.
RingCentral helped the Detroit Pistons modernize their communications. The team moved... to a new facility and needed to replace their old, hard-to-manage phone system. RingCentral provided an all-in-one cloud solution, including RingEX, RingCX, and RingCentral Events. The Pistons saved 20% of work daily with auto-transcriptions in Salesforce. They achieved 30% time savings in issue resolution and service quality. They expect to resolve 50% of calls faster, cutting answer times to seconds.
Dreamcast virtual event platform powered royal challengers Bangalore's first virtual team meeting in 2020. The event hosted... 34 team members online due to the pandemic. Dreamcast delivered a 100% customized virtual event setup with features like a custom motion lobby, polls, Q&A, and feedback. The platform created an immersive and engaging experience for all participants. The virtual team meet was a success for RCB and Dreamcast.
Monterosa / Interaction Cloud helped England Rugby grow and diversify their fan base. England Rugby used... gamified fan engagement tools and flexible data capture forms to boost sign-ups and enrich their CRM. The platform enabled them to manage multiple brands and run interactive content for different tournaments. Over 1.5 million fan interactions were recorded. The number of young fans aged 16-24 increased by 7 times. The Team Selector experience saw an average session time of 8 minutes and 47 seconds.
Dreamcast virtual event platform powered royal challengers Bangalore's first virtual team meeting in 2020. The event hosted... 34 team members online due to the pandemic. Dreamcast delivered a 100% customized virtual event setup with features like a custom motion lobby, polls, Q&A, and feedback. The platform created an immersive and engaging experience for all participants. The virtual team meet was a success for RCB and Dreamcast.
Galloping Hill Golf Course in Kenilworth, NJ, uses Tripleseat to manage event details, client communication, documents, and payments. Since 2021, they... have improved efficiency, saved time, and stayed organized. This has allowed them to offer an exceptional guest experience for social and corporate events.
Whova helped the NFL FLAG Summit boost attendee engagement and networking at their 2021 event in Nevada. Organizers used Whova's... event app for announcements, networking, and event management. 92% of attendees downloaded the app, and 91% said they loved it. Attendees exchanged over 1,000 community board messages and shared 1,000+ photos. The app made it easy to manage Q&A sessions, send updates, and create personalized experiences for attendees.
Galloping Hill Golf Course in Kenilworth, NJ, uses Tripleseat to manage event details, client communication, documents, and payments. Since 2021, they... have improved efficiency, saved time, and stayed organized. This has allowed them to offer an exceptional guest experience for social and corporate events.
Yapsody helped USC Rip City Basketball manage ticket sales for their 3,000-seat venue. The club needed... a professional ticketing system as they grew to host 35 sporting events annually, selling over 300 tickets each month. Yapsody's virtual box office, reserved seating, and online payment integration made ticketing easy. USC Rip City saved 60% on ticketing fees after upgrading to the Elite Tier. The system improved revenue collection and invoicing, making operations smoother for the volunteer-run club.
zkipster helped the European Tour group manage complex golf events across Europe, Africa, and Asia. The group needed... a better way to check in thousands of guests and manage communications. zkipster replaced paper check-in with a user-friendly digital system. The Invitations tool let the team send online invites and track responses. The email tool made it easy to create branded, professional messages. The Form attachments feature let guests submit documents before events. The solution improved guest experience and streamlined event operations.
Momentus helped Kardinia Park Stadium Trust manage events at GMHBA Stadium. The team faced... challenges with manual processes, siloed information, and outdated workflows. Momentus provided advanced calendar management, task automation, and strong reporting tools. Staff now create event run sheets faster and collaborate better. Resource use and reporting improved, making operations more efficient.
accesso helped Dartmouth Skiway upgrade its outdated eCommerce and ticketing systems. The ski area... faced challenges with old technology that limited online and contactless services. After implementing accesso's solution, Dartmouth Skiway advanced its technology by two decades in just 55 days. The new system improved guest experience and supported business growth in the ski industry.
Xperience by Kentico helped ACF Fiorentina unify its digital ecosystem. The club faced... challenges with fragmented IT systems and wanted to boost fan engagement. Exetera migrated Fiorentina’s services to Xperience by Kentico, integrating the website, loyalty portal, app, ticketing, and stats into one platform. The solution improved efficiency, centralized fan data, and automated workflows. The new platform made it easier for staff to manage content and connect with fans.
Brightspot CMS helped Special Olympics connect with athletes, donors, and fans. The platform made... it easy to share content and stories. Special Olympics used Brightspot to improve communication and engagement. The solution supported their mission to reach more people and build a stronger community.
Media Motion AG used Contao Open Source CMS to build a new website for Swiss Faustball. The goal was... to make the site look good and work well for users. The new site has a clean design and shows news and events clearly. It loads fast and works on all devices. The site is fully responsive for easy browsing on any screen size.
M-Files helped the National Golf Club cut manual document handling by up to 50%. Staff now retrieve... documents up to 60% faster. Compliance risks dropped by up to 30%. The club saw up to 90% fewer lost documents. Operational efficiency for document tasks rose by up to 35%. M-Files replaced paper-based accounts payable with a digital, automated system.
Contentful helped FIBA improve global fan engagement. FIBA's old CMS... made it hard to deliver fast, accurate digital experiences in many languages. With Contentful, FIBA made workflows faster and more reliable. They now deliver dynamic, localized content to fans and stakeholders, especially during live events. Contentful's AI workflows and localization features helped FIBA reach fans worldwide.
DNN Evoq Content helped XOS Digital build custom websites fast. XOS Digital used... Evoq Content to manage content for sports organizations. The platform let them scale websites to handle big traffic spikes. XOS Digital now has a flexible and rich environment for website creation. They benefit from easy content management and web farm support. This helps them meet high demand during peak times.
Xperience by Kentico helped ACF Fiorentina unify its digital ecosystem. The club faced... challenges with fragmented IT systems and wanted to boost fan engagement. Exetera migrated Fiorentina’s services to Xperience by Kentico, integrating the website, loyalty portal, app, ticketing, and stats into one platform. The solution improved efficiency, centralized fan data, and automated workflows. The new platform made it easier for staff to manage content and connect with fans.
DocStar ECM helped the Cleveland Indians solve space and efficiency problems with document management. The team scanned... over 20,000 files, removing the need for large storage cabinets. DocStar ECM now manages all active files, letting staff scan documents as they arrive. The Indians save thousands of dollars each month on retrieval, paper, and file folder costs. The system also reduces time spent searching for files and improves workflow across departments.
Onehub helps the Seattle Seahawks share large files with media partners fast. The digital and... emerging media team uses Onehub to send videos, photos, and interviews to agencies and leagues. Onehub's link sharing lets users access files without making an account. The Seahawks like Onehub for its speed, ease of use, and reliability. It is their main tool for external file sharing.
Siteglide helped Fitzroy Football Club rebuild their outdated website. The club needed... a modern site to keep fans updated and enable online transactions. Siteglide delivered a new site with eCommerce, events, and easy content updates. The club now sells merchandise and manages memberships online. Manual work dropped, and bookings and payments are faster. Members can sign up for newsletters and view galleries easily.
Women in Soccer is a support network for women and marginalized people in soccer. They wanted a... website that shows their mission and values. They used WordPress to build a bright and fun site. The site has news, events, and networking tools. The design is bold and unique. It helps the community connect and learn about inclusion in soccer.
IBM watsonx helped Wimbledon improve its digital fan experience. The All England... Lawn Tennis Club used IBM's AI and data tools to create features like Match Chat and Live Likelihood to Win. These tools use millions of data points to give fans instant match insights and analysis. During The Championships 2024, Wimbledon reached about 16 million fans through its digital platforms. The partnership with IBM enabled Wimbledon to innovate and engage fans worldwide.
IBM watsonx helped Wimbledon improve its digital fan experience. The All England... Lawn Tennis Club used IBM's AI and data tools to create features like Match Chat and Live Likelihood to Win. These tools use millions of data points to give fans instant match insights and analysis. During The Championships 2024, Wimbledon reached about 16 million fans through its digital platforms. The partnership with IBM enabled Wimbledon to innovate and engage fans worldwide.
Sports Clients Speak: The Impact of deploying Mobile Marketing solutions
Detroit Pistons
- Sports
RingCentral helped the Detroit Pistons modernize their communications. The team moved... to a new facility and needed to replace their old, hard-to-manage phone system. RingCentral provided an all-in-one cloud solution, including RingEX, RingCX, and RingCentral Events. The Pistons saved 20% of work daily with auto-transcriptions in Salesforce. They achieved 30% time savings in issue resolution and service quality. They expect to resolve 50% of calls faster, cutting answer times to seconds.
Airship helped TNT Sports improve its March Madness Live app. TNT Sports used... Airship's in-app messaging and push notifications to boost fan engagement. Strategic onboarding increased opt-in rates for notifications. Rich push and live activities kept users coming back. TNT Sports saw 25% longer live viewing sessions and twice as many app sessions from Live Activities users.
LINK Mobility's RCS messaging helped Paris Basketball boost fan engagement for their Christmas Game. The club sent... 3,931 personalized invites using interactive RCS and SMS fallback. Fans booked VIP experiences directly through the messages. The campaign increased booking conversions and excitement. Paris Basketball strengthened its image as a family-focused, entertainment-first brand.
Zephyr helped Cricket Australia fix their testing process. Before, teams used... different methods and stored results in local spreadsheets. This made it hard to see test progress and slowed down releases. With Zephyr and Jira, all test cases and results are in one place. Teams now follow the same process. Product managers can see real test data and make better release decisions. Collaboration improved and duplicate work dropped. Traceability is better, so teams know what is tested and what needs work.
Zephyr helped Cricket Australia fix their testing process. Before, teams used... different methods and stored results in local spreadsheets. This made it hard to see test progress and slowed down releases. With Zephyr and Jira, all test cases and results are in one place. Teams now follow the same process. Product managers can see real test data and make better release decisions. Collaboration improved and duplicate work dropped. Traceability is better, so teams know what is tested and what needs work.
Zephyr helped Cricket Australia fix their testing process. Before, teams used... different methods and stored results in local spreadsheets. This made it hard to see test progress and slowed down releases. With Zephyr and Jira, all test cases and results are in one place. Teams now follow the same process. Product managers can see real test data and make better release decisions. Collaboration improved and duplicate work dropped. Traceability is better, so teams know what is tested and what needs work.
Zephyr helped Cricket Australia fix their testing process. Before, teams used... different methods and stored results in local spreadsheets. This made it hard to see test progress and slowed down releases. With Zephyr and Jira, all test cases and results are in one place. Teams now follow the same process. Product managers can see real test data and make better release decisions. Collaboration improved and duplicate work dropped. Traceability is better, so teams know what is tested and what needs work.
Betty Blocks helped Atlanta United launch a mobile app for their STEAM education tours in just 3 months. The app replaced... static PDF materials with interactive, mobile-based learning. Tour guides now use the app to engage students with real-time feedback, questionnaires, and digital trophies. The new solution made the curriculum more engaging and increased the impact on local youth. Atlanta United optimized their tour preparation and created more business opportunities with technology-focused schools.
Glide helped Catapult Sports build a custom CRM app to unify data from Salesforce, NetSuite, and Zendesk. The team needed... a no-code solution to reduce manual work and improve efficiency. Glide integrated easily with Google Sheets, letting the team quickly access real-time data. Over 100 people use the app each week. Catapult Sports saved over $10,000 in Salesforce license costs. The app improved data accuracy, accountability, and team productivity.
Apester helped the Australian Football League (AFL) gather tens of thousands of new leads. AFL used Apester’s... interactive widgets and simple lead-gen flows to boost engagement. The platform made it easy to collect votes, preferences, and feedback. AFL saw higher engagement rates and more completed leads. The digital experience was easy to embed and edit, fitting AFL’s needs for long-term campaigns.
MobileAction's SearchAds. com platform helped...Flashscore automate and optimize Apple Ads campaigns. Flashscore struggled with manual management and limited data from their mobile measurement partner. MobileAction enabled full funnel integration, real-time event tracking, and smart bidding. Automation tools reduced manual work and improved campaign monitoring. Flashscore achieved a 36% decrease in brand campaign CPA and a 30% reduction in discovery campaign CPA.
SplitMetrics Optimize helped OLBG improve their iOS app screenshots. OLBG used A/B... testing to find the best screenshot designs. The first test showed themed backgrounds worked better than plain ones. The second test improved conversion by 45% by changing the interface and adding bubbles. Overall, OLBG saw a 61% increase in conversion rate. Testing screenshots helped OLBG get more installs from organic App Store traffic.
Sports Success stories in Driving ROI and Results using Email Marketing solutions
Senior Golfers of America
- Sports
Emma helps Senior Golfers of America grow its membership and build community. The organization uses... Emma to send two e-newsletters each month. Email is now their main tool for member growth and communication. SGA nearly doubled its membership in ten years. They see a 65% open rate and a 0.15% unsubscribe rate. Members respond quickly to each newsletter.
Inxmail helped Bayer 04 Leverkusen launch a successful email campaign for their 2023/24 home jersey. The club wanted... to boost sales and reward loyal fans. They used Inxmail's platform and voucher add-on to send personalized discount codes to season ticket holders. Automated reminder emails increased engagement. The campaign achieved a 60.72% open rate and a 19.07% click rate. Sales and fan loyalty both improved.
Hockey Alberta used Envoke to improve email communication with its 450 member organizations. The challenge was... to ensure mandatory messages reached all recipients, as previous platforms failed to guarantee delivery. Envoke's Mandatory Messaging feature allowed Hockey Alberta to send essential updates while letting members opt out of non-essential emails. The solution provided reliable delivery, cost savings, and more features. Hockey Alberta now sends about 15 campaigns per month, reaching up to 93,000 recipients, and reports that Envoke meets all their needs.
Hornetsecurity's 365 Total Protection helped Timrå IK, a Swedish Hockey League team, secure their Microsoft 365 environment. Before, they faced... daily phishing, spam, and malware threats, plus compliance challenges. With Strimma IT, they switched to Hornetsecurity, gaining advanced threat protection, spam filtering, and easy management. Email threats dropped sharply, mailboxes became cleaner, and staff could focus on their work. Timrå IK now recommends this solution to other teams.
Hellodialog helped Haarlemmermeerse Golfclub manage email communication with 1,300 members. Before, they used... Outlook, which was slow and unreliable for large mailings. With Hellodialog, they can segment members, automate lists, and send professional emails easily. The system saves time, reduces errors, and lets multiple staff send emails. Members read the emails and give positive feedback. The club plans to use Hellodialog for more communication in the future.
PGA TOUR had trouble with outdated email communication. Important messages only... reached employees through Outlook, and there was no way to measure success. They used Staffbase Email to make emails more engaging and easy to create. Now, they can track how employees read emails and adjust their style. This has led to more engaged employees and better communication results.
CleverReach helped EWE Baskets improve their fan communication. The basketball club... wanted a central place for fans and partners to get all key information. They used CleverReach to create a unified newsletter design and a consistent communication process. Fast customer service from CleverReach made it easy to solve problems and launch new ideas. EWE Baskets now have a central platform and keep making their fan communication better.
Litmus helped Hudl cut email review time by 40%. Hudl used Litmus... to get subscriber-level engagement data and improve email performance. The team saw a 43% increase in clicks and a 50% increase in click-through rate. Litmus made it easier for Hudl to test, review, and approve over 80 emails each month. Hudl now delivers better emails and gets deeper insights into what works.
TennisHub is a SaaS platform that helps tennis businesses manage bookings and drive paid on-court activities. The challenge was... to make it easier for players to find and book tennis opportunities online. Railsware used their Inception framework to plan and build TennisHub, handling both front-end and back-end development. The solution automated registration, booking, and payment, making operations easier for facility managers. TennisHub credits Railsware's process and team for their business success.
Rocketseed helped British Canoeing manage a smooth rebrand. The company used... Rocketseed for central control of email signatures and banners. This made it easy to switch to the new name and logo. Stakeholders quickly saw the new brand in every email. The change increased brand awareness and website traffic. British Canoeing found the process simple and time-saving.
Exclaimer helped Sussex Cricket manage email signatures for all staff. The marketing team... can now update signatures and launch campaign banners without IT help. Every email now shows the latest promotions and events. Sussex Cricket achieved 100% brand consistency and increased campaign visibility. Marketing owns the process and reaches fans, partners, and staff with every email.
Mapp Marketing Cloud helps Umbro with their expansion plans. Umbro chose Mapp... for its strong personalization and customer engagement features. The platform lets Umbro share content and knowledge across GLD Group brands. Mapp’s Customer Data Platform will unify all of Umbro’s first-party data. This helps Umbro use their customer data in one place for better marketing.
Conviva Social Insights helped Punjab Kings track fan response to their new name and branding. The team used... the platform to monitor hashtag adoption and compare engagement across social media. They built benchmarks for content performance on Facebook, Instagram, Twitter, and YouTube. The marketing team identified YouTube as an underused channel and increased their investment. Punjab Kings gained a clear view of their social brand's ranking and improved their connection with fans.
Feedlink by EmbedSocial helped XTERRA manage their global community and user-generated content. XTERRA needed a... way to keep a premium look, curate UGC, and unify their brand story across regions. They struggled with other link in bio tools that lacked design flexibility and content control. With Feedlink, XTERRA improved content curation and fan experience for their worldwide events.
Walls. io helped the...Memphis Grizzlies improve their social media strategy. The team switched from a competitor to Walls.io for better branding and easy integration. They set up multiple social media walls across their websites. Fans found the new layout easier to read and more engaging. The Grizzlies plan to use social walls in their arena and mobile app to boost fan interaction.
Iconosquare helps Racing 92 save 50% of the time spent on social media reporting. The platform gives... precise analytics and a simple interface, making it easy to track performance. Jeanne Mallet uses Iconosquare to benchmark against 13 other clubs and create monthly reports for the board. The competitor tracking feature and accurate reporting help Racing 92 manage campaigns and partner collaborations. Iconosquare supports Racing 92 in building a strong digital presence and efficient communication.
Miappi helped Crystal Palace FC boost their social media marketing. The club used... Miappi to show user-generated content on their website and link it to their Ecommerce shop. After installing a fan content wall, website traffic went up by 14.3%. New sessions increased by 25%. New users grew by 35%. This led to more fan engagement and higher interest in the club online.
Hudl switched from Social Studio to Sprout Social to improve customer support. The company needed... to reduce tool-hopping and speed up response times for support agents. Sprout Social integrated easily with Salesforce Service Cloud, streamlining workflows and making customizations simple. After switching, Hudl handled 10-15 Twitter support requests per day and resolved 97% of interactions within the same business day. In three months, they solved 180 customer issues directly on Twitter.
SocialDog helped 全日本空手道連盟 manage Twitter with fewer resources. The team wanted... to grow karate's recognition before the Tokyo Olympics. They used SocialDog to cut their Twitter management time by more than half. The tool's filters and keyword monitoring made it easy to find and engage with interested users. SocialDog's analytics and scheduling features improved efficiency. As a result, they gained more followers and boosted fan engagement.
Talkwalker helped the Milwaukee Brewers use social listening to track fan engagement and sponsor value during games. The marketing team... used Talkwalker to find hidden sponsor mentions in viral highlights. They also monitored competitors for new ideas. Social listening with Talkwalker helped protect fans before, during, and after games. The Brewers proved value to advertisers in the stadium using Talkwalker insights.
HypeAuditor API helped Total Player Value collect and benchmark social media data from Instagram and TikTok for thousands of college athletes. The company needed... a fast and accurate way to gather engagement rates and audience sizes. Using HypeAuditor’s API, they quickly pulled and processed data. This saved time and effort in their data collection and benchmarking. As a result, they created profiles for 17,000 college athletes, with plans to reach 40,000.
The Dallas Mavericks used Later Influence to run influencer marketing campaigns. They wanted to... build hype and keep the team top of mind all year. They used Later to find and activate local influencers for theme nights and events. The Mavericks ran 14 influencer campaigns. They saw 12 times more ambassadors, 2 million total impressions, a 5.8% average engagement rate, and saved $23,200 in production costs.
Talkwalker by Hootsuite helped an NBA team boost fan engagement with a data-driven social strategy. The team used... Talkwalker to analyze audience sentiment and campaign data, leading to a 352% increase in social video views, a 46% rise in social impressions, and a 27% jump in engagement. They shifted to more original content and used sentiment analysis to turn fans into brand ambassadors. Reporting and benchmarking improved, helping the team win budget for a new hire and drive collaboration across departments.
Dassault Systèmes' Sea Boat Builder helped Initiatives-Cœur design and optimize their racing boat for the Vendée Globe. The team used... virtual twin technology to model, simulate, and refine every part of the vessel before and during the race. This allowed them to improve performance, manage costs, and ensure reliability. The solution also helped the team support their mission to raise funds for children with heart defects. The partnership enabled faster, higher-quality boat development and better race preparation.
The Arizona Cardinals used Emplifi Social to improve their social media content. They wanted to... stand out and increase engagement with their fans. Emplifi helped them access all their social media analytics in one place. This made reporting faster and easier. The team saw a 15% increase in content interaction, a 90% reduction in manual reporting, and saved over 500 hours during the season.
Zapier helped Hudl automate their support handoff process. Before, Hudl's team... had to move support requests by hand, which caused mistakes and slow replies. With Zapier, Hudl removed over 10,000 manual tasks in two months. The automation saves Hudl up to $15,000 a year. Hudl's response time dropped by 21.5%, so customers get help much faster.
iZooto helped WTS Kora boost engagement and retention using Messenger push notifications. WTS Kora is... a sports website covering football news for an Arabic audience. They faced low engagement due to Facebook algorithm changes. By using Messenger push notifications, they reached users directly and increased content discovery. This led to over 52,000 page views and a 2%-7% click-through rate.
Goodwood used Dotdigital's WinstonAI to create targeted SMS campaigns for their August Bank Holiday race meeting. The AI helped... craft concise, audience-specific messages, which were A/B tested and sent to over 8,600 potential ticket buyers. On the day the SMS was sent, ticket sales doubled compared to the previous week. Goodwood also improved post-event feedback collection with SMS, raising survey completion rates from 10% to nearly 25%. This approach boosted ticket sales and enhanced customer engagement.
Sharks Sports & Entertainment (San Jose Sharks)
- Sports
Sharks Sports & Entertainment wanted to improve fan engagement and increase season ticket renewals. Their data was... spread across many systems, making it hard to see the full picture and make good decisions. They used SAP Business Technology Platform, SAP Datasphere, SAP Customer Data Platform, and SAP Emarsys to bring all their data together and personalize fan experiences. This helped them connect better with fans and manage events more efficiently. As a result, they achieved an 87% season ticket renewal rate, a 75% open rate on renewal emails, and a 28% click rate, surpassing industry standards.
Agillic helps F. C. Copenhagen use...all their customer data. They send messages that build loyalty and boost sales. They increased merchandising revenue by 75%. They saw 63% more sales on subscriptions with personalised targeting. Agillic lets them connect with each fan in a personal way.
Ortto helped TAXIBOX move from MailChimp to a more flexible marketing automation platform. TAXIBOX needed better... data integration and targeted email campaigns. With Ortto, they saw a 58% increase in reviews, a 65.8% open rate, and a 16.2% conversion rate. The team used Ortto to create highly-targeted campaigns and automate offer codes. This led to more sales and better customer engagement.
BallerTV needed to reach audiences across multiple channels to grow. They used Customer.io... to centralize messaging and personalize communication. This helped them increase email click-through rates by 30%. They also added SMS to their strategy, boosting paid subscriber conversion by 9%. Testing and automation improved their marketing, leading to a 37% increase in conversion rates. Customer.io's support team helped BallerTV optimize their campaigns and achieve their goals.
PushOwl helps ROAD iD boost loyalty and sales with targeted web push notifications. ROAD iD uses... web push to reach shoppers who avoid email or SMS. Orders from web push see a 14% higher average order value. 2.7% of all orders come from web push, with 33% from first-time buyers. ROAD iD achieves a 37x ROI and recovers abandoned carts with a 10.3% click-through rate. Segmentation and smart delivery make campaigns more effective.
Mapp Marketing Cloud helps Umbro with their expansion plans. Umbro chose Mapp... for its strong personalization and customer engagement features. The platform lets Umbro share content and knowledge across GLD Group brands. Mapp’s Customer Data Platform will unify all of Umbro’s first-party data. This helps Umbro use their customer data in one place for better marketing.
Commerce Cloud helped Morgan Sports move from 3dcart to a more robust ecommerce platform. The team needed... better support, local integrations, and a system that could handle rapid growth. Commerce Cloud provided seamless migration, local support, and features for wholesale and dropshipping. Profits increased by over 30% and workload dropped by 50%. Staff found the platform easy to use, even with limited IT skills.
Nielsen’s Event Impact Assessment (EIA) Framework helped World Athletics measure the value of hosting the 2022 and 2023 World Athletics Championships. The challenge was... to justify investments and show benefits beyond economic impact. Nielsen’s solution measured five pillars: attendance, economic, media, social, and environmental. In Budapest 2023, attendance rose to 404,000, up from 150,000 in Oregon. Environmental efforts saved 1,700 tonnes of CO2, worth $240,000. 77% of spectators felt inspired to participate in track and field, up from 41%. The total event impact reached $408 million.
Divers Supply wanted to grow their online business and become the top scuba gear supplier. They faced challenges... like limited email reach and abandoned carts. Using BayEngage from TargetBay, they grew their email list and used advanced segmentation for targeted campaigns. This led to a $55,000 monthly revenue increase and $71,456 recovered from abandoned carts. Weekly sales increased by $5,939. Divers Supply is now the #1 scuba gear supplier in the USA.
Red Points helped 100% fight counterfeit products online. 100% found fake... versions of their motocross goggles on sites like Aliexpress, Alibaba, Facebook, and Instagram. They tried to solve the problem themselves but could not keep up. Red Points used technology to remove over 121,377 infringing products, reaching a 96.9% success rate. The value of fakes removed is over $59 million, and the estimated ROI is 14.3x.
UltraCart helped Gracie Academy grow their online store. The StoreFront site... improved functionality with drop down variations and review features. Facebook integration brought more traffic and sales. UltraCart's multi-language checkout made it easy to serve international customers. Marketing tools like coupons and autoresponders kept offerings fresh. Gracie Academy uses UltraCart's API to connect with their CRM and manage data efficiently.
Wolverhampton Wanderers Football Club (Wolves)
- Sports
Fresh Relevance helped Wolves recover lost revenue with cart abandonment emails and website personalization. Wolves achieved a... 60.9% cart abandonment ID rate, allowing more emails to be sent. The average recovered cart value is 27.9% higher than the average order value. Wolves also uses personalized product recommendations and data capture popovers. They plan to expand recommendations to their new app.
Feedlink by EmbedSocial helped XTERRA manage their global community and user-generated content. XTERRA needed a... way to keep a premium look, curate UGC, and unify their brand story across regions. They struggled with other link in bio tools that lacked design flexibility and content control. With Feedlink, XTERRA improved content curation and fan experience for their worldwide events.
Amilia helped Inspire Sports Victoria move all registrations online. The gym eliminated... long lines and phone calls by using Amilia’s SmartRec platform. In 2018, they had 628 members. By 2020, membership grew to 3,746, a 6x increase. 100% of registrations are now online. Families love the convenience. Communication tools helped keep members engaged during the pandemic. Amilia supported Inspire Sports Victoria’s rapid growth with responsive service.
Sendcloud helped KAA Gent automate their shipping process. Before, manual label... printing and no real-time tracking caused delays and many customer questions. With Sendcloud, KAA Gent now prints labels automatically and sends real-time tracking emails. This cut manual work, reduced customer service inquiries by 30%, and lowered shipping costs. Fans get updates and branded promotions, making them happier and more engaged.
Multimillion-Dollar Sports and Fitness Brand
- Sports
Feedvisor’s marketplace intelligence helped a multimillion-dollar sports and fitness brand clean up its Amazon presence. The brand faced... problems with unauthorized sellers, counterfeits, and poor listing practices. Feedvisor used AI-powered technology to monitor and remove unauthorized sellers and improve compliance. The solution gave the brand better control over its reputation and increased its market share. The client also saw improved Buy Box share and ongoing protection from suspicious activity.
DynamicWeb Commerce Suite helped Telstar launch a new website and webshop in two months. Telstar needed a... modern platform to match its growth and connect with fans and sponsors. The solution included eCommerce, content management, and email marketing features. Telstar now has a site for fans and business partners, with a new fanshop and personalized email campaigns. The new platform supports club identity and boosts online marketing.
Yotpo helped Leatherman improve their online shopping experience. Leatherman used Yotpo... to collect over 22,000 reviews and build a shoppable visual gallery. The new platform increased click-through rates on the gallery by 12%. Shoppers were 48% more likely to return to the site after seeing user-generated content. Leatherman now has better communication with customers and more useful feedback on their products.
dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.
Datatonic built a unified data platform for the United Football League (UFL) using Google Cloud, BigQuery, and Looker. The UFL needed... to control and unify its ticketing, revenue, and marketing data, which was previously siloed and hard to access. The new platform lets the UFL quickly access and analyze data, create high-value fan audiences, and improve fan engagement. Data retrieval time dropped from hours to minutes. The UFL can now make better decisions and offer a better fan experience.
dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.
dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.
dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.
dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.
dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.
dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.
dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.
dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.
Mammoth helped PTI Digital cut project setup time by 50%. Data accuracy improved... by 70%. The number of non-technical users managing workflows tripled. PTI automated dataflows and reduced manual exports. Engineering support needs dropped, letting technical teams focus on bigger projects. PTI now launches projects 45% faster, boosting client satisfaction.
Mapp Marketing Cloud helps Umbro with their expansion plans. Umbro chose Mapp... for its strong personalization and customer engagement features. The platform lets Umbro share content and knowledge across GLD Group brands. Mapp’s Customer Data Platform will unify all of Umbro’s first-party data. This helps Umbro use their customer data in one place for better marketing.
British Gymnastics needed a strong and flexible platform for marketing, communication, and education. They used Kaltura... to bring all their video content together in one place. With Kaltura, they saw an 80% increase in content engagement. Over 2,000 webinars and virtual classroom sessions were attended by more than 19,000 students each year. The platform made it easy to share videos and improved the user experience. British Gymnastics praised Kaltura's support team for helping them get the most out of the product.
Frame. io helps the...Los Angeles Rams deliver game-day video content faster. The Rams video team faced challenges managing thousands of clips with a small team. Using Frame.io and Adobe Creative Cloud, they edit, review, and share content quickly. The Camera to Cloud workflow speeds up delivery for social media. Frame.io makes video reviews 10x faster and saves the managing producer six hours each week.
Wavestore's Video Management Software (VMS) was used to fight violence at major football stadiums in Montevideo, Uruguay. The Football Association... needed to identify troublemakers and stop them from entering. Wavestore combined video recording, monitoring, and facial recognition to spot known individuals. The system used 20 fixed IP cameras, PTZ cameras, and mobile facial recognition units. Wavestore and Herta's solution outperformed others and was installed in Centenario, Penarol, and Nacional stadiums. Known troublemakers were identified and refused entry, and a data archive was set up for future analysis.
Enveu's OTT platform helped Power Sportz, India's first live digital sports channel, scale its streaming for high-traffic live events. Power Sportz needed... better content management and smooth viewer engagement across devices. Enveu delivered a solution that increased live viewership by 50%. Content publishing time dropped by 70%. Interactive features improved engagement and streaming quality.
Grabyo helped Crystal Palace FC improve their match day content. The club used... Grabyo's cloud video platform to capture, edit, and share video in real time. This made it easier to deliver live broadcasts and highlights, even for away games. The team cut production crew size for away games by over 50%. Fans got faster, more engaging content on Palace TV+. The workflow became simpler and more efficient for editors and producers.
StreamYard helped On3 create and stream video content for 24 fan sites. On3 switched from... using Adobe Premiere and Zoom to StreamYard to make video production easier. StreamYard made it simple for team members with different skill levels to produce and brand videos. On3 increased their viewership and watch time by 40% in the first month of using StreamYard. The platform allowed quick onboarding and easy scaling for new fan sites.
Cincopa image galleries helped the Anaheim Ducks manage and showcase their large collection of images. The team needed... a solution after their old CMS stopped supporting image hosting. Cincopa offered easy uploading, many gallery templates, and a user-friendly interface. The Ducks use responsive image lists and jquery sliders to match their website style. Fans and visitors now enjoy dynamic, interactive photo galleries. The Ducks recommend Cincopa for other sports teams and companies needing digital galleries.
Dacast helped GoggleOutlet stream a live concert for the North Country Hardship Fund. GoggleOutlet wanted a... low-cost way to broadcast live, reach a global audience, and boost product marketing. Dacast provided a pay-as-you-go streaming solution, CDN, paywall, and VOD features. This let GoggleOutlet connect with remote viewers and support their fundraising event.
British Gymnastics needed a strong and flexible platform for marketing, communication, and education. They used Kaltura... to bring all their video content together in one place. With Kaltura, they saw an 80% increase in content engagement. Over 2,000 webinars and virtual classroom sessions were attended by more than 19,000 students each year. The platform made it easy to share videos and improved the user experience. British Gymnastics praised Kaltura's support team for helping them get the most out of the product.
RipTide Sports Inc. used to spend... a lot of time making shipping labels and going to the Post Office every day. They switched to ShippingEasy, which let them sync orders from two stores and print labels quickly. This change cut their time spent on shipping labels by more than half. They also saved money by getting bulk commercial rates. The company found ShippingEasy easy to use and liked the helpful customer service.
Oxatis helped High Mobility Gear launch their e-commerce site in 2012. The company wanted... to stand out in the competitive outdoor gear market. Oxatis provided a multichannel platform, mobile site, and digital marketing strategies. High Mobility Gear now earns about 30,000€ per month, with 20% from mobile sales. Their Google Ads ROI reached 19.15, and their conversion rate improved from 1.6% to over 2% after a new site design.
Ucommerce and Sitecore helped Southampton Football Club revamp their online store. The club wanted... to improve mobile shopping and make it easy for fans to buy merchandise. The new site offers a better customer experience and simple marketing tools for discounts and promotions. Upsell features encourage fans to add more items to their orders. The platform connects with Southampton’s back office for real-time stock and member discounts. Early results are positive, but full impact is still being measured.
Commerce Cloud helped Morgan Sports move from 3dcart to a more robust ecommerce platform. The team needed... better support, local integrations, and a system that could handle rapid growth. Commerce Cloud provided seamless migration, local support, and features for wholesale and dropshipping. Profits increased by over 30% and workload dropped by 50%. Staff found the platform easy to use, even with limited IT skills.
Liana Services helped Finnish Golf Union use marketing automation for the first time. The organization wanted... to improve communication and automate marketing. Liana created digital campaigns, managed newsletters, and handled social media ads. The 'Support your golf community' campaign had a 49.7% open rate. Another campaign to attract new golfers had a 76% open rate for the first email. Using Liana's tools made press releases and media monitoring easier. Data and analytics helped the union make better decisions.
Broadleaf Headless Commerce helped Major League Baseball manage complex subscriptions and digital entitlements. MLB used Broadleaf’s... microservice-based solution to handle hundreds of thousands of renewals and millions of streaming fans. On opening week, Broadleaf processed 650,000 subscription renewals in one day. The platform handled a 57% demand spike over last year and scaled to 56,000 requests per minute at only 25% server load. Broadleaf supports MLB across all teams, stadiums, and digital channels.
B&M Fabrications used Shopify to launch their snowmobile equipment business. They started in... 2014, focusing on niche products for mountain snowmobile enthusiasts. Shopify helped them build an online store and reach more customers. The platform made it easy to manage sales and grow their brand. Their story shows how Shopify supports small sports businesses online.
B&M Fabrications used Shopify to launch their snowmobile equipment business. They started in... 2014, focusing on niche products for mountain snowmobile enthusiasts. Shopify helped them build an online store and reach more customers. The platform made it easy to manage sales and grow their brand. Their story shows how Shopify supports small sports businesses online.
BigCommerce helped Mizuno USA move to a composable commerce platform. Mizuno wanted to... be more agile, flexible, and offer more personalized promotions. With BigCommerce and Mira Commerce, they replaced their old tech stack. Mizuno saw a 12% increase in average order value. Checkout time dropped by 90%. Time to launch site content and campaigns fell by 40%.
Top Stories in Sports about adoption of CRM software
Frohberg Tennis Club
- Sports
RaiseNow’s TWINT QR payment solution helped Frohberg Tennis Club process over CHF 60,000 in nearly 250 transactions in three months. The club replaced... manual, cash-based payments with instant, cashless QR code payments. This made payment tracking easier and reduced admin work. Members now pay fees and make purchases quickly. The club improved efficiency and member satisfaction with digital payments.
St. Skatepark Zuidlaren uses... ONLYOFFICE to organize a local spot for sports. They wanted a place for young people to relax and play. ONLYOFFICE helped them manage documents and projects. Deployment was fast, taking only half an hour. The platform is easy to use and good for sharing files. They recommend ONLYOFFICE to others.
FastStats from Apteco helped Fitness First automate campaign management. The company wanted... to reach customers more efficiently and improve loyalty programs. Automation enabled campaigns to reach 600,000 contacts. Fitness First saw 100% more campaign potential. The solution made complex campaigns possible that were not feasible before. This improved customer engagement in a competitive fitness market.
CRMJetty Dynamics 365 Portal helped CIMSPA manage memberships and partner onboarding. Their old system... caused delays and errors in tracking and approvals. The new portal unified registration, automated workflows, and integrated payments. Admins now track applications, payments, and compliance in one place. Members and partners manage profiles and payments easily. CIMSPA gained better efficiency, transparency, and control over the membership process.
Leap Event Technology helped the Kansas City Chiefs improve their marketing and CRM operations. The Chiefs used... Leap to centralize their CRM data and automate lead management. This made it easier for sales and fan development teams to track and follow up with fans. Leap also managed digital ad campaigns across platforms like Meta and Google Ads, running about 65 campaigns in 2024. The Chiefs saw a big increase in conversions and return on ad spend after using Leap's solutions.
Zendesk Suite helped Dunlop Sports move from a traditional call center to an omnichannel customer experience. The company needed... better data and reporting, which their old phone system could not provide. Zendesk gave them a centralized support hub, improved reporting, and more CX features. Dunlop Sports achieved 95.8% SLA adherence, a 96% decrease in abandonment rate, and 95.3% CSAT. Annual ticket volume grew by double digits, and chat volume increased by 168%.
Pipeline CRM helped Team Destroyer and Jacksonville Sharks fix their sales process. Their old CRM... was hard to use and did not give good data. With Pipeline CRM, they now have 100% visibility into their sales pipeline. The whole sales team uses it every day. Sales are on track to grow by 20% next year.
Nextiva helped the San Antonio Spurs improve their cloud communications. The team used... Nextiva's unified-CXM platform to manage customer interactions. Features included AI-powered tools, secure payment assist, and real-time analytics. The solution supported better customer journeys and streamlined operations. The case highlights how Nextiva's platform can benefit large sports organizations.
The Fiesta Bowl wanted to boost online fan engagement for their Friday Night Showdown high school football series. They needed a... fast, easy way to create interactive content each week, so they chose Riddle.com for its user-friendly tools. The Fiesta Bowl team used Riddle.com to make weekly polls and quizzes without needing coding skills. They saw a 65.8% engagement rate on their high school page, with over 2,500 poll completions out of 3,000 starts. Most fans joined in using smartphones and tablets.
Royal Belgian Football Association (RBFA)
- Sports
Instabug helped the Royal Belgian Football Association (RBFA) improve bug reporting accuracy for their official app. The RBFA team... needed a better way to track and resolve bugs to meet fan expectations. Instabug integrated with Jira and Zendesk, streamlining ticket management and automating responses. The platform grouped similar issues, making it easier for developers to spot trends and fix problems fast. The app dashboard gave RBFA a clear view of performance and user feedback, helping them deliver a better experience for fans.
David Hollinshead (Insight Lead – The Jockey Club, The Football Association, Chelsea Football Club)
- Sports
David needed to bring a data-led approach to his organization with a small budget. He used Shout... to run surveys, track brand reputation, and present data simply. Shout's easy-to-use tools helped him convince senior leaders of the value of data. The platform made reporting simple and kept branding consistent. David found Shout affordable and praised its customer service.
The South Sydney Rabbitohs used SurveySparrow to improve fan experience. They achieved a... 100% survey completion rate. The club increased their Net Promoter Score. They also improved member experience. SurveySparrow helped them make data-driven decisions.
The Fiesta Bowl wanted to boost online fan engagement for their Friday Night Showdown high school football series. They needed a... fast, easy way to create interactive content each week, so they chose Riddle.com for its user-friendly tools. The Fiesta Bowl team used Riddle.com to make weekly polls and quizzes without needing coding skills. They saw a 65.8% engagement rate on their high school page, with over 2,500 poll completions out of 3,000 starts. Most fans joined in using smartphones and tablets.
The South Sydney Rabbitohs used SurveySparrow to improve fan experience. They achieved a... 100% survey completion rate. The club increased their Net Promoter Score. They also improved member experience. SurveySparrow helped them make data-driven decisions.
The South Sydney Rabbitohs used SurveySparrow to improve fan experience. They achieved a... 100% survey completion rate. The club increased their Net Promoter Score. They also improved member experience. SurveySparrow helped them make data-driven decisions.
Listen360 helped i9 Sports improve customer feedback and retention. Before Listen360, i9... Sports used slow, cumbersome surveys with low response rates. With Listen360, they now get real-time feedback and respond to issues during the season. Revenue increased by 14 to 28 percent and renewals rose by 8 percent. Response time to unhappy customers is now 70 to 75 percent faster. The platform's analytics also helped i9 Sports focus on coach training, boosting customer satisfaction.
Genesys Cloud helped Brighton and Hove Albion Football Club build closer bonds with their fans. The club used... Genesys Cloud to deliver personalized experiences at scale. This solution improved their contact center operations. The club now connects better with supporters. They use AI-powered tools for customer engagement. The result is stronger relationships with their community.
Ameyo's remote contact center solution helped iMarque Solutions lower operational costs by 15%. iMarque faced issues... with manual overheads, poor connect rates, and remote agent monitoring. Ameyo provided a mobile agent app, automatic dialing, and live monitoring dashboards. Agents could work from anywhere, even without laptops or fast internet. Managers gained better insights and tracking of agent performance. The solution was implemented quickly and smoothly.
Ameyo's remote contact center solution helped iMarque Solutions lower operational costs by 15%. iMarque faced issues... with manual overheads, poor connect rates, and remote agent monitoring. Ameyo provided a mobile agent app, automatic dialing, and live monitoring dashboards. Agents could work from anywhere, even without laptops or fast internet. Managers gained better insights and tracking of agent performance. The solution was implemented quickly and smoothly.
Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets saw... a 400% increase in conference call capacity and a 66% reduction in phone relocation time. Their contact center now handles 25,000 calls per week with advanced analytics for better staffing and service. Staff gained mobility features and instant messaging for better collaboration. Avaya's unified communications improved productivity and fan satisfaction.
Knowlarity’s Click to Call and Predictive Dialer Solutions helped The Cloud Company solve outbound calling and lead management challenges. The company needed... automated outbound calls and better lead filtering for cost efficiency. Knowlarity integrated Click to Call with their web app and provided a predictive dialer for advanced automation. Agents now handle more calls with less effort, boosting productivity. Real-time insights and multi-level IVR improved customer satisfaction and operational efficiency.
Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets saw... a 400% increase in conference call capacity and a 66% reduction in phone relocation time. Their contact center now handles 25,000 calls per week with advanced analytics for better staffing and service. Staff gained mobility features and instant messaging for better collaboration. Avaya's unified communications improved productivity and fan satisfaction.
THRON helped ACF Fiorentina manage over 30,000 digital assets and deliver more than 20,000 video streams each month. The football club... needed better control of their brand and more efficient content management. With THRON, they centralized all media assets and improved brand identity protection. The platform enabled high-quality streaming and automatic, optimized asset distribution. Fiorentina now benefits from streamlined workflows and strong digital content governance.
Facilis TerraBlock helped the Buffalo Bills video production team move from a slow, tape-based workflow to fast, shared storage. Before TerraBlock, editors... spent hours searching and digitizing tapes. With TerraBlock, all footage is stored on one server, giving instant access to everyone. This change saved the team a full day of work and removed duplication. The team now produces more HD content each week, which was not possible before.
CELUM content supply chain platform helps SCOTT Sports manage omnichannel marketing. SCOTT Sports needed... to deliver a consistent brand experience across 5 brands and 30,000 stores in 83 countries. CELUM was integrated with SAP, hybris PIM, Adobe Creative Cloud, and more. The platform manages 325,000 assets and adds 25,000 new assets each year. SCOTT Sports saw 2.5 million downloads and improved brand consistency across channels.
Dalet Flex helps an English Premier League Football Club reach fans on Instagram, TikTok, Twitch, and Facebook. The club uses... Dalet Flex to automate format transcoding and manage assets for multi-platform workflows. The solution supports remote collaboration and real-time reporting. Fans now access VOD content from over 200 countries on mobile, desktop, and tablet. The club easily updates and distributes content across digital and traditional channels.
Frontify helped Borussia Dortmund centralize brand assets and streamline workflows. The club needed... to align stakeholders and improve brand consistency as it grew globally. With Frontify, BVB created a brand portal for easy access to guidelines and assets. The platform enabled better collaboration with internal teams and external partners. Design teams save 5-10 hours weekly, and approval processes are 3 hours faster each week. Over 630 logins occur daily, showing strong adoption.
Infront Sports & Media needed a solution to manage their growing digital asset collection. They chose Picturepark... for its ease of use and direct purchase option. Infront started with a phased approach, focusing on current events and using freelancers for older archives. They launched Picturepark with a few users, gradually expanding to all departments and global subsidiaries. This strategy allowed them to tailor training and ensure system readiness before full deployment.
Zoom helped Major League Baseball improve communication and teamwork. The platform made... meetings and team chats easier. MLB used Zoom to connect staff and manage events. The solution increased productivity and team effectiveness. Zoom supported MLB in reaching its goals.
Zoom helped Major League Baseball improve communication and teamwork. The platform made... meetings and team chats easier. MLB used Zoom to connect staff and manage events. The solution increased productivity and team effectiveness. Zoom supported MLB in reaching its goals.
RingCentral helped the Detroit Pistons modernize their communications. The team moved... to a new facility and needed to replace their old, hard-to-manage phone system. RingCentral provided an all-in-one cloud solution, including RingEX, RingCX, and RingCentral Events. The Pistons saved 20% of work daily with auto-transcriptions in Salesforce. They achieved 30% time savings in issue resolution and service quality. They expect to resolve 50% of calls faster, cutting answer times to seconds.
Zoom helped Major League Baseball improve communication and teamwork. The platform made... meetings and team chats easier. MLB used Zoom to connect staff and manage events. The solution increased productivity and team effectiveness. Zoom supported MLB in reaching its goals.
Zoom helped Major League Baseball improve communication and teamwork. The platform made... meetings and team chats easier. MLB used Zoom to connect staff and manage events. The solution increased productivity and team effectiveness. Zoom supported MLB in reaching its goals.
RingCentral helped the Detroit Pistons modernize their communications. The team moved... to a new facility and needed to replace their old, hard-to-manage phone system. RingCentral provided an all-in-one cloud solution, including RingEX, RingCX, and RingCentral Events. The Pistons saved 20% of work daily with auto-transcriptions in Salesforce. They achieved 30% time savings in issue resolution and service quality. They expect to resolve 50% of calls faster, cutting answer times to seconds.
A Midwest MLB Team wanted to improve their HR operations and compliance. They used Mitratech's... solutions to help with this. The team was able to streamline their HR processes. They also improved compliance. The solution made their work easier and more organized.
Bob HCM platform helped Fulham F. C. unify HR...operations across four sites and 600+ employees. The club used Bob's Core HR, Learning, and Analytics features to improve compliance and streamline mandatory training. Bob's centralized feed boosted employee engagement and community, making it easy to recognize long service and celebrate diversity. Integrations with Microsoft Teams, Entra ID, and hireful supported seamless workflows. Fulham F.C. now maintains a strong, people-focused culture while meeting Premier League compliance.
Paycor helped the Cincinnati Bengals improve HR and payroll processes. The Bengals used... Paycor's HCM software to automate tasks and manage compliance. This made payroll and HR work easier and faster. The team saved time and reduced risk. Paycor's tools helped the Bengals focus on building a strong team culture.
Paycor helped the Cincinnati Bengals improve HR and payroll processes. The Bengals used... Paycor's HCM software to automate tasks and manage compliance. This made payroll and HR work easier and faster. The team saved time and reduced risk. Paycor's tools helped the Bengals focus on building a strong team culture.
Minnesota United, a Major League Soccer expansion team, sought to grow their fan base and increase sales by moving away from traditional sales emails and direct mail. By adopting LinkedIn... Sales Navigator and PointDrive, they created engaging, content-rich campaigns around key milestones, such as season ticket deposits and stadium announcements. These campaigns, shared by nearly 30 sales reps on their personal networks, generated significant engagement and revenue—averaging nearly $10,000 per seven-day campaign, with the most recent generating over $20,000 in new season ticket sales. The team also leveraged PointDrive's analytics to better understand prospect interests and improve follow-up, leading to increased sales effectiveness and plans for expanded use of the platform.
Mapp Marketing Cloud helps Umbro with their expansion plans. Umbro chose Mapp... for its strong personalization and customer engagement features. The platform lets Umbro share content and knowledge across GLD Group brands. Mapp’s Customer Data Platform will unify all of Umbro’s first-party data. This helps Umbro use their customer data in one place for better marketing.
HC Porin Ässät used the Custobar Customer Data Platform to improve their sports and events marketing. They faced challenges... with disconnected systems and lack of data-driven marketing. After implementing Custobar CDP, newsletter subscriptions grew by 9.6%. Open rates among season ticket customers reached 60% to 87%. Every newsletter now leads to sales. The club uses personalized content and offers to boost engagement and drive revenue.
MSG Sports wanted to connect better with their fans. They used Experiences... by Jebbit to collect more fan data and learn about their audience. They created fun and interactive experiences, like a fan profile quiz, to engage fans and gather insights. This helped them improve their marketing and retargeting. They also saw more social sharing and stronger fan engagement.
Nominow's Customer Data Platform helped FC Utrecht improve the fan experience by connecting offline and online data. FC Utrecht used... the platform to centralize data from 12 sources, including ticketing and online channels. This allowed for personalized fan engagement and targeted campaigns. The solution doubled the webshop turnover rate and increased average ticket sales by 23%. FC Utrecht became a leader in data-driven fan engagement and marketing innovation.
The Buffalo Bills used SkyPrep for their online training needs. The case highlights... how SkyPrep helped improve their training process. The content does not provide specific details about the challenges faced or the results achieved. There are no numbers or metrics mentioned. The focus is on the use of SkyPrep by the Buffalo Bills for online training.
Learning Pool helped The FA transform grassroots football training with a digital learning program. The FA needed... to train many new staff quickly to improve pitch quality and boost participation. They used Learning Pool’s platform to deliver bite-sized, adaptive modules for new and existing officers. The program aimed to create 5,000 quality pitches and increase participation for girls, women, and disabled players. The FA saw a 7-14% increase in female and disabled player participation and improved training speed and staff skills.
Learning Pool helped The FA transform grassroots football training with a digital learning program. The FA needed... to train many new staff quickly to improve pitch quality and boost participation. They used Learning Pool’s platform to deliver bite-sized, adaptive modules for new and existing officers. The program aimed to create 5,000 quality pitches and increase participation for girls, women, and disabled players. The FA saw a 7-14% increase in female and disabled player participation and improved training speed and staff skills.
QR Code KIT helped Boca Juniors connect with millions of fans using dynamic QR codes. The club placed... QR codes around the stadium and on matchday materials. Fans scanned codes for schedules, live updates, and direct links to the online store. Boca Juniors used QR Code KIT to update links in real time and measure engagement. This made communication faster and kept fans engaged both in and out of the stadium.
Canvas LMS helps PGA of America manage education for over 28,000 golf professionals. The organization needed... a reliable system to support its global learning programs. PGA of America adopted Canvas LMS in 2018. The platform supports membership education and professional development. Canvas LMS provides a central hub for learning and communication.
MatchMatix used DevExpress XtraCharts for their sports analysis software. They needed clear,... high-quality charts for reports and player recruitment data. After trying other options, they chose XtraCharts for its flexible configuration and good value. The team quickly built custom charts, making reports easy to read. DevExpress support was fast and helpful, even adding a feature request for future updates.
Hevo Pipelines helped Playtomic improve data availability and support a data-driven culture. Playtomic replaced their... in-house solution with Hevo, saving €120K. They now aggregate about 50 million events per month with no delay. Hevo's plug-and-play approach made it easy for non-developers to use. Playtomic connects multiple data sources to Google Cloud and BigQuery, making data accessible for all teams.
WinPure Clean & Match with Address Verification helped England Hockey clean and standardize over 162,000 addresses in their CRM. The tool made... it easy to find and merge duplicate records, saving staff time and effort. Staff confidence in the CRM increased. Magazine mailing returns dropped from nearly 10% to under 1%. The product also helped England Hockey keep their data accurate for GDPR compliance.
Sage Data & Analytics helped Kookaburra Sport fix slow, manual financial reporting. The company had... trouble consolidating data from different countries and currencies. With SD&A, they now get automated, real-time reports from Sage X3. Data is accurate and easy to access. Custom reports meet their business needs. The finance team saves time and makes better decisions.
dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.
Epom DSP and Ad Server helped Sports Thread grow their ad network. Sports Thread wanted... to increase reach and improve reporting. Epom provided in-depth reporting, platform customization, geo-fencing, and full tech support. Sports Thread saw a 40% increase in reach, 35% higher average client ad spend, and a 15% reduction in churn rates. The solution also made team tasks 20% faster.
AppDiscovery helped Underdog Fantasy find new users and grow beyond search and social. Underdog used AppDiscovery... for mobile and CTV campaigns. The AI engine targeted sports fans and made programmatic decisions. Underdog saw a 26% decrease in cost per event in just two months. AppDiscovery became a top-performing channel for efficiency and scale.
Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed... a partner with strong technical and operational skills. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia is now ready to grow digital revenue and future-proof its business.
OpenX's normalized content signal reporting helped Genius Sports and a sports betting operator boost their CTV ad reach. The campaign ran... for three months. They saw a 3x increase in impression delivery against live sports content. The team optimized deal spend and targeted high-impact inventory. This led to better performance and more reach during live sports programming.
Nxtbook Media helped the Iowa Cubs and Reading Fightin’ Phils move their printed game day programs to digital formats using PageRaft and nxtbook. The teams faced... challenges from COVID-19 and high printing costs. By switching to digital, they saved tens of thousands of dollars and kept all sponsorship revenue. Fans and sponsors liked the new digital programs. Teams could update content quickly and provide better analytics to sponsors.
Divers Supply wanted to grow their online business and become the top scuba gear supplier. They faced challenges... like limited email reach and abandoned carts. Using BayEngage from TargetBay, they grew their email list and used advanced segmentation for targeted campaigns. This led to a $55,000 monthly revenue increase and $71,456 recovered from abandoned carts. Weekly sales increased by $5,939. Divers Supply is now the #1 scuba gear supplier in the USA.
Feedlink by EmbedSocial helped XTERRA manage their global community and user-generated content. XTERRA needed a... way to keep a premium look, curate UGC, and unify their brand story across regions. They struggled with other link in bio tools that lacked design flexibility and content control. With Feedlink, XTERRA improved content curation and fan experience for their worldwide events.
Podium helped Real Salt Lake boost fan engagement and loyalty. The team faced... low email open rates of 8% from a 60,000-person list and struggled to connect with fans online. Podium's texting and webchat tools made it easy for fans to reach the right department. Real Salt Lake now uses text campaigns for match notifications, ticket sales, and community updates. This improved communication and created a more personal fan experience.
Yotpo helped Leatherman improve their online shopping experience. Leatherman used Yotpo... to collect over 22,000 reviews and build a shoppable visual gallery. The new platform increased click-through rates on the gallery by 12%. Shoppers were 48% more likely to return to the site after seeing user-generated content. Leatherman now has better communication with customers and more useful feedback on their products.
Okendo Quizzes helped Snell Golf achieve a 91x ROI and a 12% quiz conversion rate. The quiz platform... guided new customers to the right golf ball, reducing customer service inquiries by 50%. Snell Golf used the Golf Ball Fitting Tool to personalize the shopping experience. The solution made it easy for shoppers to find the perfect product and increased revenue.
Uniqode QR Code platform helped Sportsthread drive over 1,000,000 app downloads. Sportsthread used custom... QR Codes at sports events to boost app installs and reach 138,925 customers in a year. The platform's analytics and custom domains improved conversion rates and campaign tracking. Sportsthread saw 162,358+ QR scans and better attribution for their marketing. Integrations and enterprise features made campaign management easier for their team.
MSG Sports wanted to connect better with their fans. They used Experiences... by Jebbit to collect more fan data and learn about their audience. They created fun and interactive experiences, like a fan profile quiz, to engage fans and gather insights. This helped them improve their marketing and retargeting. They also saw more social sharing and stronger fan engagement.
The New England Patriots wanted a better online store for their fans. They used Spree... Commerce to build their ProShop website. The new site is easy to use and has features like wishlists, gift guides, and a custom jersey builder. Fans can buy team gear and make custom jerseys online. The store is fast and gives the team full control over their online sales.
Gatsby helped Functional Tennis turn Instagram followers into email subscribers. They ran a... giveaway using the Saber training racket as a prize. 2,288 users entered by commenting a keyword, and 78% (1,790) joined their Klaviyo email list. Four new subscribers made purchases in the first few days. The campaign bridged the gap between social engagement and sales, showing strong ROI and ongoing value.
Sports Success stories in Driving ROI and Results using Digital Signage solutions
Capital One Arena
- Sports
Capital One Arena wanted to improve its food and beverage experience for guests. The arena needed... a flexible AV solution to quickly change menus and rebrand the space for different events. Ping HD installed over 100 BrightSign LS423 media players and Samsung displays at concession stands. The system uses EngagePHD, a cloud-based content management system, to control all screens from one dashboard. This solution lets the arena manage content easily and keep up with high demand.
NoviSign digital signage software helped Alliance Soccer Club in the Netherlands share club, team, and competition information easily. The club needed... a flexible and simple way to update info for members and guests. NoviSign let them use Android devices and a web-based platform for quick updates. The software made it easy to start and stop broadcasts. Real-time info and live news tickers made the club's communication dynamic and effective.
Cnario Digital Signage Suite helped Chelsea Football Club meet strict UK Premier League and UEFA advertising rules. The club needed... high quality, high resolution digital signage with multi-level redundancy and real-time playlist control. YCD Multimedia and Visual Technology Limited built a system with synchronized playback, flexible content formats, and four layers of backup. The solution allowed Chelsea to control content zones, update ads instantly, and avoid playback interruptions. The new system increased advertising revenue and met all league requirements.
R. S.C. Anderlecht needed...a digital signage solution for their stadium and internal club use. They wanted to show sponsorship content on 140 screens and provide information to players. They chose Yodeck for its complete features and easy remote management. The IT team could upload and display different content for players and sponsors. The solution improved communication and increased advertising revenue for the club.
GWI helps Advanced Sponsorship Insights use data science to measure the ROI of sports partnerships. The consultancy used... GWI data and their own 'Reach' model to analyze a global financial services client's sponsorship portfolio. They identified gaps in the client's audience and recommended changes to improve reach and engagement. GWI enabled fast, confident decisions and cost savings by dropping underperforming partnerships. The client can now optimize sponsorship investments and target new growth opportunities.
dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.
FileMaker helped Spikeball build a custom app for event and inventory management. Before, managing events... and equipment was slow and chaotic. The new app cut inventory management admin time by 90 percent. Employees now use the app for trade shows, tournaments, and lead management. The app lets them track expenses, manage checklists, and upload inventory lists in seconds. Spikeball staff say the app saves time and streamlines operations.
Epom DSP and Ad Server helped Sports Thread grow their ad network. Sports Thread wanted... to increase reach and improve reporting. Epom provided in-depth reporting, platform customization, geo-fencing, and full tech support. Sports Thread saw a 40% increase in reach, 35% higher average client ad spend, and a 15% reduction in churn rates. The solution also made team tasks 20% faster.
Criteo helped Aventon boost their return on ad spend with full-funnel marketing. Aventon used Criteo's... video ads to build brand awareness and drive high-quality traffic. Content targeting brought about 600 million impressions and a 100% return on ad spend. Video campaigns increased ROAS by over 25%. Aventon values Criteo for precise, cookie-free targeting and plans to continue the partnership.
Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed... a partner with strong technical and operational skills. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia is now ready to grow digital revenue and future-proof its business.
Media Place Partners helped the West Michigan Whitecaps with a new sports marketing strategy. The challenge was... to reach group event buyers, not just baseball fans. MPP identified and targeted audiences who book suites and group events. They used display, social media, and out-of-home ads. By mid-2022, all suites, decks, and tables were sold out for the rest of the season. Attendance was the third best in the last ten years.
Text Request helped Chattanooga Lookouts boost ticket sales by $5,479. 78 in 2023....The team used SMS marketing to reach fans who ignored emails. They created targeted groups for promotions and events. Scheduled mass texting improved hiring and fan engagement. Analytics showed which messages worked best. Gen Z fans responded well to text messages.
MangoApps powered the Kansas City Chiefs' new event services employee app, Huddle. The Chiefs needed... a way to connect over 600 event staff and improve communication on gamedays. Huddle gave staff one place for schedules, clock-in/out, communication, and training. After launch, the Chiefs saw a 90% adoption rate, up from 40% before. They can now reach all 600 staff instantly. Other departments want to use Huddle too.
Team Vitality, a French esports organization, faced challenges in implementing a hybrid work model. They needed a... flexible policy that encouraged remote work while ensuring social connections among employees. Using Café's platform, they provided visibility over employees' schedules, allowing for intentional social interactions. Café's public API and Slack integration enhanced their hybrid work experience, offering personalized and synchronized status updates. This approach helped Team Vitality maintain flexibility and social cohesion in their hybrid organization.
Quark helped a leader in sports intelligence and measurement transform global sales content management. The company used... Quark solutions to improve how they handle and share sales materials. This change made their sales process faster and more organized. The case highlights Quark's impact in the sports industry for content management.
Tennis Australia needed better radio coverage for the Australian Open. They wanted to... handle large traffic and get precise listener data. They chose Airtime Pro to help with this. Airtime Pro set up a system to support 100,000 concurrent listeners. They also provided tools for live and automated broadcasts. The event ran smoothly and reached millions of listeners.
Teads helped the Detroit Pistons boost ticket sales with a performance-driven ad campaign. The campaign used... Teads Studio creative, predictive targeting, and premium media inventory. The Pistons saw a 453% increase in impressions and a 3.7x return on ad spend. CPM efficiencies improved by 83%. The campaign achieved a 3.7% conversion rate for ticket sales.
Movable Ink and Stensul helped the Milwaukee Bucks automate their email marketing. The team used... Movable Ink for personalized content and Stensul for fast, on-brand email creation. This cut their email production time in half. They saw a 2x increase in click-through rates compared to static emails. The Bucks now keep fans engaged with real-time updates and dynamic content.
Zephyr helped Cricket Australia fix their testing process. Before, teams used... different methods and stored results in local spreadsheets. This made it hard to see test progress and slowed down releases. With Zephyr and Jira, all test cases and results are in one place. Teams now follow the same process. Product managers can see real test data and make better release decisions. Collaboration improved and duplicate work dropped. Traceability is better, so teams know what is tested and what needs work.
dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.
Lokalise Messages helped Playtomic translate customer support tickets 76% faster. Playtomic used to... spend 10% to 15% of agent time on translations, but now it's only 2%. Agents no longer need to copy and paste into Google Translate. They can reply to customers in their own language in seconds. Translating knowledge base articles now costs just one tenth of what it did before. Playtomic can enter new markets without hiring native agents.
IBM watsonx helped Wimbledon improve its digital fan experience. The All England... Lawn Tennis Club used IBM's AI and data tools to create features like Match Chat and Live Likelihood to Win. These tools use millions of data points to give fans instant match insights and analysis. During The Championships 2024, Wimbledon reached about 16 million fans through its digital platforms. The partnership with IBM enabled Wimbledon to innovate and engage fans worldwide.
Sports Success stories in Driving ROI and Results using Advocacy Marketing solutions
Tortuga
- Sports
Tortuga used Fairing to collect direct-from-consumer data and improve marketing attribution. They wanted to... know which channels drove purchases and optimize their marketing spend. With Fairing, Tortuga found that only 1% of customers came from their blog, so they reduced blog investment from nearly 100% to 10%. Affiliate content was found to drive 49% of business, leading to a 74% year-over-year increase in affiliate sales. Fairing also revealed that 20% of customers came from friends and family referrals, helping Tortuga adjust pricing and promotions. The data now guides Tortuga’s product development and marketing strategy.
Bulbshare helped Doncaster Rovers build a 500-strong fan community. Fans shared thousands... of weekly data points on ticketing, catering, and club strategy. The club used these insights to improve supporter engagement and decision-making. Key segments like female and younger fans provided targeted feedback. Fan satisfaction and club success increased through two-way communication. Bulbshare enabled real-time, actionable consumer insight for sports organizations.
Hudl switched from Social Studio to Sprout Social to improve customer support. The company needed... to reduce tool-hopping and speed up response times for support agents. Sprout Social integrated easily with Salesforce Service Cloud, streamlining workflows and making customizations simple. After switching, Hudl handled 10-15 Twitter support requests per day and resolved 97% of interactions within the same business day. In three months, they solved 180 customer issues directly on Twitter.
Sports Clients Speak: The Impact of deploying Chatbot solutions
Major League Baseball
- Sports
Zoom helped Major League Baseball improve communication and teamwork. The platform made... meetings and team chats easier. MLB used Zoom to connect staff and manage events. The solution increased productivity and team effectiveness. Zoom supported MLB in reaching its goals.
BotsCrew built a GPT-4 powered chatbot called JIP for FIBA, the global basketball authority. FIBA wanted to... give their World Cup mascot a voice and help fans get real-time info in 5 languages. BotsCrew created JIP to answer questions, give updates, and engage fans on Facebook Messenger and the web. JIP uses FIBA's API for live scores, schedules, and team info. The chatbot improved fan experience and made it easy for FIBA to update content and track popular topics.
Head injury monitoring app (Chicago-based sports technology startup)
- Sports
Head injury monitoring app is a wearable technology for medical professionals and players. The startup wanted... to track head impacts in contact sports like hockey and football. Armia Systems built iOS and Android apps that use BLE sensors in helmets to detect impacts and alert coaches. The app sends reports to responsible people and uses GPS to track incidents. It helps with concussion recognition and head injury prevention.
Formstack for Salesforce helped Pacers Sports & Entertainment automate ticket data collection. Before, account reps... spent hours on manual data pulls and entry. Now, ticket data goes straight into Salesforce from branded forms. Each rep saves five hours per week per event. Reps access customer data faster and give better service. Manual data entry is gone, and Salesforce updates happen automatically.
Sleeknote helped Nordic Race improve their on-site experience and grow their email list. Nordic Race used... Sleeknote to create sign-up forms and connect with MailChimp. They added call-to-action buttons and SleekBars to highlight offers and news. Mobile visitors got a better experience with simple, well-timed popups. Nordic Race saw higher conversion rates and more newsletter signups after using Sleeknote.
Jotform Workflows helped Planet Fitness South Africa cut payroll processing time by 50 percent. The company built... over 3,000 workflows using Jotform tools. They use Jotform for employee onboarding, payroll, e-signatures, and mobile apps. Planet Fitness saw a 30 percent boost in overall efficiency. The HR team managed to double company size without adding new staff.
Choozle helped the Kansas City Chiefs boost ticket sales with a full-funnel marketing strategy. The campaign used... CTV ads for brand awareness and retargeted viewers with display ads to drive conversions. Choozle tracked ticket-sale revenue using a custom dynamic passback tag on Ticketmaster. The Chiefs achieved a 3,431% return on ad spend and $863,000 in total campaign revenue. The strategy targeted both existing fans and last-minute ticket buyers.
The Arizona Cardinals used Emplifi Social to improve their social media content. They wanted to... stand out and increase engagement with their fans. Emplifi helped them access all their social media analytics in one place. This made reporting faster and easier. The team saw a 15% increase in content interaction, a 90% reduction in manual reporting, and saved over 500 hours during the season.
StackAdapt helped Chicago Fire FC boost ticket sales for a key home game. The team used... a multi-channel strategy with connected TV, digital out-of-home, video, and display ads. They targeted new fans and retargeted past visitors using StackAdapt’s audience tools. The campaign drove 16,639 clicks, 599 conversions, and achieved a 122% return on ad spend. Chicago Fire FC continues to use StackAdapt to grow sales and awareness.
WSC Sports uses Wowza to automate AI-driven sports highlights. The solution helps... WSC Sports create video highlights quickly. Wowza provides a reliable video streaming platform. This makes it easier for WSC Sports to deliver sports content. The process is automated with AI. This improves efficiency for sports video production.
The Irish Rugby Football Union needed a better way to help subject matter experts create courses. Their small learning... team wanted to save time and make course creation easier. They used Articulate's AI Assistant to help with course design, quiz creation, and adding images. With AI Assistant, they cut course draft creation time from three days to 15 minutes. They also onboarded subject matter experts 75% faster and created 10 new courses in two weeks.
St. Skatepark Zuidlaren uses... ONLYOFFICE to organize a local spot for sports. They wanted a place for young people to relax and play. ONLYOFFICE helped them manage documents and projects. Deployment was fast, taking only half an hour. The platform is easy to use and good for sharing files. They recommend ONLYOFFICE to others.
SwipedOn helped Serco automate employee and visitor sign in. Before, Serco used... a paper sign in book that was slow and hard to manage. SwipedOn made sign in fast, secure, and easy to use. The system improved data privacy and compliance. It also made evacuation protocols safer and more efficient. The office manager now has more time for important tasks.
Envoy Visitors and Envoy Deliveries helped the Washington Commanders automate visitor and delivery management. Manual logs caused... errors and security risks. Envoy made sign-in digital and improved data accuracy. The system sends welcome emails and integrates with Microsoft Outlook and Azure. The Commanders saved time and money, improved security, and made staff and visitor experiences better.
Sign In Enterprise helped Scottish Rugby Union improve stadium security at BT Murrayfield. The team needed... better control and visibility over contractors and staff after COVID-19. The platform enabled touchless entry, health screening, and real-time tracking of everyone on-site. Over 80% of contractors now comply with the new system. Security staff can see exactly who is in the stadium and ensure proper closure each day.
Ameyo's remote contact center solution helped iMarque Solutions lower operational costs by 15%. iMarque faced issues... with manual overheads, poor connect rates, and remote agent monitoring. Ameyo provided a mobile agent app, automatic dialing, and live monitoring dashboards. Agents could work from anywhere, even without laptops or fast internet. Managers gained better insights and tracking of agent performance. The solution was implemented quickly and smoothly.
SundaySky helps the LA Kings personalize video messages for season ticket holders. The team uses... these videos to boost fan excitement and engagement during renewals. SundaySky's analytics let the sales team track view rates and time spent watching, helping them score renewal likelihood. The platform lets staff adjust video content in real time as the season changes. LA Kings uses SundaySky to scale their fan engagement and align customer service with their vision.
Genesys Cloud helped Brighton and Hove Albion Football Club build closer bonds with their fans. The club used... Genesys Cloud to deliver personalized experiences at scale. This solution improved their contact center operations. The club now connects better with supporters. They use AI-powered tools for customer engagement. The result is stronger relationships with their community.
Top Stories in Sports about adoption of SMS Marketing software
Grenland Havpadleklubb
- Sports
BulkSMS. com helped Grenland...Havpadleklubb connect kayak club members. The club used the BulkSMS API to send SMS notifications for tours and meetings. Members get instant updates about events and schedules. The integration was simple, using html, php, and mysql. SMS ensures everyone gets the message, unlike email or Facebook. The club has used SMS notifications since 2003.
Factoreal helped Gwinnett Stripers automate their marketing. The team replaced... manual tools with Factoreal’s all-in-one platform. In one year, single-game ticket sales rose by over 30%. Merchandise revenue increased by 11%. Email output nearly doubled, and open rates jumped from 18.41% to 39.50%. Click rates also grew from 2.85% to 5.91%. The Stripers used Factoreal to target fans better and keep them engaged all year.
TextUs helped the Las Vegas Aviators switch from Zipwhip for their SMS marketing. The team needed... a new texting platform after Zipwhip ended service. TextUs provided features for campaigns and 1:1 texting. The Aviators improved their customer engagement with the new solution. The switch made their communication faster and more effective.
Sports Success stories in Driving ROI and Results using Revenue Management solutions
All England Lawn Tennis Club - Wimbledon
- Sports
IBM watsonx helped Wimbledon improve its digital fan experience. The All England... Lawn Tennis Club used IBM's AI and data tools to create features like Match Chat and Live Likelihood to Win. These tools use millions of data points to give fans instant match insights and analysis. During The Championships 2024, Wimbledon reached about 16 million fans through its digital platforms. The partnership with IBM enabled Wimbledon to innovate and engage fans worldwide.
Vena helped the Arizona Cardinals cut commission statement delivery from 10 days to just 5 seconds. The finance team... replaced manual Excel work and two other tools with Vena’s budgeting and account reconciliation platform. Vena’s Excel integration and automation features made reporting faster and easier. The Cardinals now have on-demand access to live trial balances and a single source of truth. User adoption increased and the finance team became more strategic.
BarCloud by ASAP Systems helped the Professional Referee Organization (PRO) manage inventory and assets for soccer referees across the US and Canada. PRO needed a... cloud-based system to track uniforms, equipment, and assets for staff in many locations. BarCloud let PRO assign accountability, track check-in/check-out, and manage items by barcode. Employees used the mobile app to scan and upload pictures for easy tracking. PRO chose BarCloud for its price, support, and features, helping them keep all assets and stock items organized and accessible.
Wrike helped the Texas Rangers manage their marketing and creative projects. The team faced... problems with tracking requests and approvals using in-person meetings and emails. Wrike provided a solution to organize work intake and streamline processes. The platform improved visibility and made it easier to handle many projects. The Texas Rangers now deliver campaigns more efficiently with Wrike.
San Diego Padres Ballpark Operations team
- Sports
The San Diego Padres Ballpark Operations team needed a better way to manage projects and track progress. Their old project... management tool and spreadsheets were not working well. They used ClickUp to keep renovations and budgets on track and to help the team work together. ClickUp made it easier to run meetings and let everyone see what was happening. The team became more productive and organized with ClickUp.
Backlog helps SmartCoach Technologies manage complex, international projects. The company needed... a tool to support fast growth and improve communication. Backlog replaced chaotic workflows with a single platform for tracking orders and tasks. Every department uses Backlog to organize work and monitor progress. The tool supports collaboration with external contractors and remote teams. Communication and project organization are now smooth and efficient.
Top Stories in Sports about adoption of Personalization software
CLN Athletics
- Sports Apparel
Triggerbee helped CLN Athletics boost their Black Friday sales. CLN Athletics used... a popup campaign to offer a 10% discount to all visitors. The popup included a countdown for urgency. This campaign led to over 500 copied discount codes and an 11.56% coupon code copy rate. The campaign used broad targeting and excluded the order confirmation page.
Roland Garros wanted to improve the stadium experience for its 480,000 visitors. They used WonderPush... to send geo-targeted push notifications. iBeacons were installed to notify users about nearby events and offers. In 2018, they sent 8.6 million notifications, reaching 85% of users with a 32% click-through rate.
Sports Success stories in Driving ROI and Results using Video Advertising solutions
New York Knicks
- Sports
VDO. AI worked with...the New York Knicks to deliver an adtech solution. The project used API triggered technology. The goal was to improve advertising performance. The case highlights VDO.AI's expertise in digital advertising for sports brands. No specific results or metrics are mentioned.
MakerBot METHOD X 3D printers help Spire Motorsports make car parts fast. The team prints... parts in-house, saving time and money. They use three METHOD X printers for race car parts, support equipment, and custom cockpit setups. The printers let them replace parts quickly during the busy NASCAR season. Spire prints with ABS, Nylon Carbon Fiber, and PLA for strong, lightweight parts. This helps the team stay efficient and ready for every race.
Sports Clients Speak: The Impact of deploying Digital Signature solutions
SportsForms
- Sports
signNow helped SportsForms move from Zapier integration to a native API for eSignatures. SportsForms needed a... flexible, easy-to-use solution for youth sports paperwork. The API gave them more features and better performance. They now process thousands of documents each season. SportsForms values signNow’s intuitive interface, strong support, and affordable pricing.
airSlate helped In At The Deep End make reservation forms easy to access with public links. The company now... captures and updates customer information as soon as a form is submitted. This change removed the need for phone calls and made the reservation process modern. airSlate’s no-code automation and integration bots reduced manual work for staff. The team now communicates better and works more efficiently.
NISA (National Independent Soccer Association)
- Sports And Events
QuestionPro CX helped NISA collect instant feedback from fans using NPS+ and AskWhy surveys. NISA used live... in-stadium and online polls for the Man of the Match, engaging fans at every touchpoint. The solution enabled real-time voting and feedback from both in-stadium and at-home audiences. NISA gained new insights to improve match quality, viewing options, and fan engagement. The project included survey design, live distribution, data cleansing, and analytics.
Insightrix Research helped the Saskatchewan Roughriders understand their brand perception among Saskatchewan residents, focusing on younger fans. The team wanted... to identify different fan segments and their engagement with the Rider brand. Insightrix used SaskWatch, an online research panel, and set quotas by age and gender for accurate results. They analyzed fan values, demographics, and merchandise buying habits. The findings helped the Roughriders improve fan engagement and prepare for changes like moving to the new Mosaic Stadium.
Webtrends Optimize helped Sussex Cricket Club improve their Ticketmaster booking funnel. Sussex Cricket wanted... to increase ticket sales and make the user journey easier. Webtrends Optimize ran tests to make the checkout button more visible, improve mobile layouts, and add quick links to tickets. They also created a pop-up widget for promotions. The results were strong: 87% more clicks on the call-to-action, 23% more visitors to the payment page, and 26% more tickets sold.
ASICS improved their customer journey with SaleCycle. They used Cart... and Browse Abandonment campaigns. This led to a 42% open rate and a 3% sales increase. On-Site Remarketing increased conversion rate to 51%. ASICS sends targeted emails to bring customers back.
Payfacile helps Côté Ovalie sell products and services online. Côté Ovalie connects... the rugby world through classified ads. The founder used Payfacile to let users boost their ads with extra features. He values Payfacile for its simplicity and speed. Publishing and selling is easy, taking just two clicks. This made it simple to commercialize their offerings.
PaySimple helped Premier Athlete Training solve billing and payment challenges. The business needed... to automate payments and reduce time spent on admin tasks. PaySimple provided easy online payment forms, recurring billing, and a customer portal. This made payments simple for staff and clients. Premier Athlete Training grew revenue by 400% and now serves over one thousand athletes weekly.
Ilitch Sports and Entertainment wanted a platform to help their inside sales teams grow and keep a positive, competitive culture. They used SalesScreen... to track sales metrics, appointments, and calls. The platform made it easy to run contests and show achievements on TV screens. This helped make work more fun and encouraged friendly competition. The team could celebrate wins together and stay motivated. SalesScreen made it easier for leaders to analyze data and reward hard work.
IBM watsonx helped Wimbledon improve its digital fan experience. The All England... Lawn Tennis Club used IBM's AI and data tools to create features like Match Chat and Live Likelihood to Win. These tools use millions of data points to give fans instant match insights and analysis. During The Championships 2024, Wimbledon reached about 16 million fans through its digital platforms. The partnership with IBM enabled Wimbledon to innovate and engage fans worldwide.
Blue Billywig's online video platform helps Ajax connect with fans. Ajax uses the... platform to offer exclusive content and live streams on their website and app. The system streamlines content publishing and supports fast delivery on matchdays. Ajax bypasses third-party restrictions, giving fans direct access to live and highlight videos. The partnership with Blue Billywig started in 2009 and includes regular collaboration to meet Ajax’s needs.
PaperCut helps a USA sports team analyze print data to stay ahead. The team uses... PaperCut print management to streamline workflows and manage print jobs. This solution supports better control and efficiency in their printing. The sports team benefits from improved print management and workflow automation. PaperCut provides tools for tracking and managing all printing activity.
Sports Success stories in Driving ROI and Results using Sales Intelligence solutions
Pocono Raceway
- Sports
Winmo helped Pocono Raceway improve sponsorship sales and outreach. Before Winmo, the... team struggled to find direct contacts at target companies. With Winmo, they accessed key decision-makers and used personality insights to tailor pitches. The daily WinmoEdge emails brought new partnership ideas and leads. Pocono Raceway used Winmo to adapt quickly during the pandemic and plans to keep using it for sales and marketing.
Minnesota United, a Major League Soccer expansion team, sought to grow their fan base and increase sales by moving away from traditional sales emails and direct mail. By adopting LinkedIn... Sales Navigator and PointDrive, they created engaging, content-rich campaigns around key milestones, such as season ticket deposits and stadium announcements. These campaigns, shared by nearly 30 sales reps on their personal networks, generated significant engagement and revenue—averaging nearly $10,000 per seven-day campaign, with the most recent generating over $20,000 in new season ticket sales. The team also leveraged PointDrive's analytics to better understand prospect interests and improve follow-up, leading to increased sales effectiveness and plans for expanded use of the platform.
Superchat helps M. R.F.A. manage all...customer messages in one place. The team uses WhatsApp, Instagram, Facebook, and website chat through a unified inbox. They now get 5–10 daily inquiries and send over 1,000 messages each week. WhatsApp newsletters reach 70–85% open rates. Automations save time and help answer questions faster. M.R.F.A. sees more upsells and better customer engagement with Superchat.
Chatlayer. ai helped Bizbike...automate customer support. The chatbot answered simple questions and handled requests. Bizbike saved over 40 hours per month. Service costs dropped by 70%. NPS score went up by more than 4 points. The bot managed 54,000 messages in two months. Bizbike improved customer service and cut costs with AI automation.
Ibexa DXP helped the French Golf Federation modernize its website and digital strategy. The federation migrated... from eZ Publish to Ibexa DXP v2.5, improving content delivery and user experience. The new platform supports 30 contributors and handles traffic spikes of 400,000 during major tournaments. Membership increased by 20,000. The site now attracts more advertising revenue and new commercial partners.
GX redesigned the website and app for N. E.C. Nijmegen. The...club wanted to fix its fragmented digital structure and make things easier for fans. GX built a mobile-first platform with digital tickets and facial recognition for faster stadium entry. The new system helps cut down on paper and plastic waste. Fans now get real-time match stats and updates in one place.
Sports examples of Driving Business Value with Field Sales
England Hockey
- Sports
WinPure Clean & Match with Address Verification helped England Hockey clean and standardize over 162,000 addresses in their CRM. The tool made... it easy to find and merge duplicate records, saving staff time and effort. Staff confidence in the CRM increased. Magazine mailing returns dropped from nearly 10% to under 1%. The product also helped England Hockey keep their data accurate for GDPR compliance.
Resco Mobile App Development Toolkit helped Janssen-Fritsen improve field inspections. The company needed... a mobile app with fast sync and reliable offline mode. Resco provided a customizable solution that worked for both inspectors and the back office. Janssen-Fritsen now manages all inspection workflows in one app. The switch reduced paper use and helped lower CO2 emissions. The app is reliable and supports better communication.
The Dallas Mavericks used Later Influence to run influencer marketing campaigns. They wanted to... build hype and keep the team top of mind all year. They used Later to find and activate local influencers for theme nights and events. The Mavericks ran 14 influencer campaigns. They saw 12 times more ambassadors, 2 million total impressions, a 5.8% average engagement rate, and saved $23,200 in production costs.
B&M Fabrications used Shopify to launch their snowmobile equipment business. They started in... 2014, focusing on niche products for mountain snowmobile enthusiasts. Shopify helped them build an online store and reach more customers. The platform made it easy to manage sales and grow their brand. Their story shows how Shopify supports small sports businesses online.
MangoApps powered the Kansas City Chiefs' new event services employee app, Huddle. The Chiefs needed... a way to connect over 600 event staff and improve communication on gamedays. Huddle gave staff one place for schedules, clock-in/out, communication, and training. After launch, the Chiefs saw a 90% adoption rate, up from 40% before. They can now reach all 600 staff instantly. Other departments want to use Huddle too.
Genesys Cloud helped Brighton and Hove Albion Football Club build closer bonds with their fans. The club used... Genesys Cloud to deliver personalized experiences at scale. This solution improved their contact center operations. The club now connects better with supporters. They use AI-powered tools for customer engagement. The result is stronger relationships with their community.
Sports Success stories in Driving ROI and Results using Contract Management solutions
Tampa Bay Rays
- Sports
IntelAgree helped the Tampa Bay Rays manage hundreds of contracts with a one-person legal team. Manual processes and... a disconnected eSignature tool slowed them down. IntelAgree streamlined contract creation, approvals, and eSignatures. The Rays improved contract visibility and standardized language. The corporate partnerships team gained self-service tools. The process became more efficient and scalable, reducing risk.
Contractify helped RAAL La Louvière manage contracts for suppliers and employees. Before, they struggled... with paperwork and tracking contract status in Excel. Now, they upload and sign documents on the platform. Contractify sends deadline reminders, saving time and reducing stress. Remote signing and automated notifications are the most valuable features. The team is happy and plans to expand use across departments.
FC Dallas noticed that social media posts about their goalkeeper Maarten Paes performed much better than other posts. They asked Zoomph... to help them measure and understand the impact Paes had on their social media growth and brand value. Zoomph helped FC Dallas see how Paes boosted their social value by over 120% and increased their followers by 37%. This helped FC Dallas understand the value Paes brought to their team and partners.
Nielsen’s Event Impact Assessment (EIA) Framework helped World Athletics measure the value of hosting the 2022 and 2023 World Athletics Championships. The challenge was... to justify investments and show benefits beyond economic impact. Nielsen’s solution measured five pillars: attendance, economic, media, social, and environmental. In Budapest 2023, attendance rose to 404,000, up from 150,000 in Oregon. Environmental efforts saved 1,700 tonnes of CO2, worth $240,000. 77% of spectators felt inspired to participate in track and field, up from 41%. The total event impact reached $408 million.
How Live Chat is Delivering ROI for Sports Leaders
Arizona Cardinals
- Sports
The Arizona Cardinals used Emplifi Social to improve their social media content. They wanted to... stand out and increase engagement with their fans. Emplifi helped them access all their social media analytics in one place. This made reporting faster and easier. The team saw a 15% increase in content interaction, a 90% reduction in manual reporting, and saved over 500 hours during the season.
IBM watsonx helped Wimbledon improve its digital fan experience. The All England... Lawn Tennis Club used IBM's AI and data tools to create features like Match Chat and Live Likelihood to Win. These tools use millions of data points to give fans instant match insights and analysis. During The Championships 2024, Wimbledon reached about 16 million fans through its digital platforms. The partnership with IBM enabled Wimbledon to innovate and engage fans worldwide.
Criteo helped Aventon boost their return on ad spend with full-funnel marketing. Aventon used Criteo's... video ads to build brand awareness and drive high-quality traffic. Content targeting brought about 600 million impressions and a 100% return on ad spend. Video campaigns increased ROAS by over 25%. Aventon values Criteo for precise, cookie-free targeting and plans to continue the partnership.
Paylocity helped the Dallas Stars simplify HR and payroll. The team replaced... old manual processes with Paylocity's easy-to-use platform. HR now provides quick data on headcount, turnover, and demographics. Leaders use these insights to guide strategy. The new system supports the team's growth and makes payroll simple.
St. Skatepark Zuidlaren uses... ONLYOFFICE to organize a local spot for sports. They wanted a place for young people to relax and play. ONLYOFFICE helped them manage documents and projects. Deployment was fast, taking only half an hour. The platform is easy to use and good for sharing files. They recommend ONLYOFFICE to others.
Top Stories in Sports about adoption of Help Desk software
Dunlop Sports
- Sports
Zendesk Suite helped Dunlop Sports move from a traditional call center to an omnichannel customer experience. The company needed... better data and reporting, which their old phone system could not provide. Zendesk gave them a centralized support hub, improved reporting, and more CX features. Dunlop Sports achieved 95.8% SLA adherence, a 96% decrease in abandonment rate, and 95.3% CSAT. Annual ticket volume grew by double digits, and chat volume increased by 168%.
Top Stories in Sports about adoption of Sweepstakes software
Vancouver Whitecaps
- Sports
The Vancouver Whitecaps wanted to increase exposure and sales beyond their existing season ticket holders. They launched the... 'Strength in Numbers' campaign offering a 12% discount on season tickets and a sweepstakes for a suite. Fans could unlock more prizes by sharing the promotion on social media. Using Strutta's platform, they set up a branded sweepstakes and tracked social shares. The campaign resulted in 2,544 entries, 2,818 shares, and a 62.5% increase in visits. The winner, not a season ticket holder, bought several tickets after winning.
Sports Success stories in Driving ROI and Results using Auto Dialer solutions
Detroit Pistons
- Sports
RingCentral helped the Detroit Pistons modernize their communications. The team moved... to a new facility and needed to replace their old, hard-to-manage phone system. RingCentral provided an all-in-one cloud solution, including RingEX, RingCX, and RingCentral Events. The Pistons saved 20% of work daily with auto-transcriptions in Salesforce. They achieved 30% time savings in issue resolution and service quality. They expect to resolve 50% of calls faster, cutting answer times to seconds.
Conversica helped Louisville City FC manage a large list of single-game ticket buyers. The team used... Conversica's Revenue Digital Assistant for ticket sales. This tool upgraded single-ticket buyers and connected with new fans. It also offered dynamic web engagement and lead capture with chat. The club saw a 415% ROI and $210,000 in ticket sales in the first 9 months. They sold almost 300 season tickets using Conversica.
The Atlanta Hawks wanted to improve their marketing results. They used MNTN... Performance TV with a creative strategy. This helped them get a 7 times return on ad spend. They also saw a site visit rate of over 24%. The campaign showed strong results for their team.
LAFC needed a way to make presentations and reports faster and easier. They wanted a... tool that let them work together and create good-looking decks for sponsors and internal use. They chose Visme because it lets them add dynamic Tableau dashboards and reuse slides quickly. The sales team can now make their own presentations without help. LAFC says Visme helps them save time and work better as a team.
Criteo helped Aventon boost their return on ad spend with full-funnel marketing. Aventon used Criteo's... video ads to build brand awareness and drive high-quality traffic. Content targeting brought about 600 million impressions and a 100% return on ad spend. Video campaigns increased ROAS by over 25%. Aventon values Criteo for precise, cookie-free targeting and plans to continue the partnership.
B&M Fabrications used Shopify to launch their snowmobile equipment business. They started in... 2014, focusing on niche products for mountain snowmobile enthusiasts. Shopify helped them build an online store and reach more customers. The platform made it easy to manage sales and grow their brand. Their story shows how Shopify supports small sports businesses online.
Kochava SmartLinks™ helped The Athletic improve user engagement and app installs. The solution used... deferred deep linking to send readers from social posts directly to the right article in the app. This made the experience personal and easy for users. Install conversions went up by 23%. Subscriptions increased by 19%. The Athletic now gives readers more of what they want, faster.
Sports examples of Driving Business Value with SEO
Pickleball.com
- Sports
Pickleball. com improved their...website's SEO with Sitechecker. They saw a 26% increase in organic traffic, 17% more impressions, and a 31% boost in CTR. The site audit tool helped fix issues like orphaned URLs and duplicate content. This improved site performance and SEO.
Vistar Media's demand-side platform (DSP) powered PrizePicks' digital out-of-home (DOOH) campaign. PrizePicks used both... programmatic and direct OOH buys to reach sports fans near major venues. The campaign drove an 80% lift in consideration, 121% lift in message association, and 103% lift in brand favorability. Influencer creative and local targeting boosted engagement. The strategy helped PrizePicks stand out in the crowded daily fantasy sports market.
Flowgear helped Leatt Corp. connect their NuORDER... ecommerce portal with SAP Business One. The integration automated order management, inventory, pricing, and customer data. Leatt finished the project in four weeks using Flowgear’s platform and professional services. The solution runs hourly and freed up staff for other work. Leatt now has more confidence in their data integration and future needs.
Sports Success stories in Driving ROI and Results using Local Marketing solutions
Troon
- Sports
Troon, the world's largest golf management company, needed a digital marketing partner. They chose Enspire... for Enterprise for their expertise in scale and delivery. Enspire redesigned Troon's website and mobile application, and implemented a paid search campaign strategy. Troon praised Enspire for their strategic partnership and design capabilities.
Marsello helped HobbyTech Toys connect all their sales data from Shopify and Lightspeed. They used Marsello... to run loyalty programs and automate marketing. The data showed most marketing revenue came from in-store sales, not online as they thought. In-store customers were 5.5 times more likely to return than online shoppers. This insight let them change their marketing and reward regular customers more effectively.
Sports examples of Driving Business Value with CRM All-in-One
Cricket NSW
- Sports
Xplor Recreation helped Cricket NSW automate 60-70% of bookings during peak season. The platform replaced... a manual system, making facility booking and payments easy for over 50,000 members. Staff now spend less time on phone and email bookings. This led to higher productivity and better client support. Cricket NSW values the integrated payment gateway and responsive customer support.
The Miami HEAT wanted to improve the fan experience at the Kaseya Center. They needed a... secure WiFi network to give fans better connectivity and to collect data about their visitors. Purple installed guest WiFi across 350 access points in the arena. Fans could log in easily and the team could gather valuable data. In the first year, over 290,000 people used the WiFi and 25% of attendees connected during events. The HEAT used the data to offer discounts and improve fan engagement.
The Buffalo Bills used SkyPrep for their online training needs. The case highlights... how SkyPrep helped improve their training process. The content does not provide specific details about the challenges faced or the results achieved. There are no numbers or metrics mentioned. The focus is on the use of SkyPrep by the Buffalo Bills for online training.
Württembergischer Behinderten- und Rehabilitationssportverband
- Sports
Württembergischer Behinderten- und Rehabilitationssportverband (WBRS) uses SobiPro to offer a nationwide radius search for rehabilitation measures and handicapped sports. They implemented SobiPro... applications like Import/Export Application, SP-GeoMap Field, and SP-GeoMap Module. The site uses the SobiPro default template without third-party applications or templates.
Kiflo Partner Management Platform helped International Development Academy manage their partner program. Before Kiflo, they... struggled with manual processes and limited systems. With Kiflo, they built structured programs, integrated with HubSpot, and set up affiliate links and rewards. The platform made it easy to onboard and train partners. Kiflo's features increased partner engagement and allowed for a partner-centric approach tailored to the sports industry.
Performance Max helped Miami HEAT boost ecommerce sales. They used PMax,... Search, and Shopping campaigns with smec's technology. The team saw a 55% increase in conversions and a 63% rise in revenue overall. Revenue from PMax alone jumped by 70%. ROAS improved by 29%. Paid search became key for their online store during high demand.
Tottenham Hotspur Global Football Development department
- Sports
Connecteam helped Tottenham Hotspur Global Football Development department manage daily operations. The team faced... manual scheduling, communication, and compliance challenges. Connecteam provided a mobile app for scheduling, digital forms, and real-time updates. Scheduling time dropped from 2 hours a day to 2 hours per week. Coaches now access schedules and updates easily. The department improved organization and compliance with one platform.
Sports examples of Driving Business Value with Data Security
Stats Perform
- Sports
WebPreserver helped Stats Perform improve how they collect and save online content. The company needed... better ways to capture data from websites and social media for their work with sports teams and media. Using WebPreserver made their workflow faster and more reliable. They now store content to an evidential standard, which helps with investigations and reports. This change reduced risk and increased trust in their data.
Sports Clients Speak: The Impact of deploying Demand Generation solutions
Clermont Foot 63
- Sports
Clermont Foot 63 uses the Qualifio platform to engage and retain their football fans. They launched an... interactive reward program to boost fan loyalty. In 9 months, they gained 2,740 program members, equal to a quarter of their stadium capacity. They collected data from 20,000 fans. The average opt-in rate for newsletters and marketing was 56%. This helped Clermont Foot 63 build stronger fan relationships and improve engagement.
Sports Success stories in Driving ROI and Results using Social Media Marketing solutions
Punjab Kings - Sports
Conviva Social Insights helped Punjab Kings track fan response to their new name and branding. The team used... the platform to monitor hashtag adoption and compare engagement across social media. They built benchmarks for content performance on Facebook, Instagram, Twitter, and YouTube. The marketing team identified YouTube as an underused channel and increased their investment. Punjab Kings gained a clear view of their social brand's ranking and improved their connection with fans.
XTERRA - Sports
Feedlink by EmbedSocial helped XTERRA manage their global community and user-generated content. XTERRA needed a... way to keep a premium look, curate UGC, and unify their brand story across regions. They struggled with other link in bio tools that lacked design flexibility and content control. With Feedlink, XTERRA improved content curation and fan experience for their worldwide events.
Memphis Grizzlies - Sports
Walls. io helped the...Memphis Grizzlies improve their social media strategy. The team switched from a competitor to Walls.io for better branding and easy integration. They set up multiple social media walls across their websites. Fans found the new layout easier to read and more engaging. The Grizzlies plan to use social walls in their arena and mobile app to boost fan interaction.
Racing 92 - Sports
Iconosquare helps Racing 92 save 50% of the time spent on social media reporting. The platform gives... precise analytics and a simple interface, making it easy to track performance. Jeanne Mallet uses Iconosquare to benchmark against 13 other clubs and create monthly reports for the board. The competitor tracking feature and accurate reporting help Racing 92 manage campaigns and partner collaborations. Iconosquare supports Racing 92 in building a strong digital presence and efficient communication.
Crystal Palace FC - Sports
Miappi helped Crystal Palace FC boost their social media marketing. The club used... Miappi to show user-generated content on their website and link it to their Ecommerce shop. After installing a fan content wall, website traffic went up by 14.3%. New sessions increased by 25%. New users grew by 35%. This led to more fan engagement and higher interest in the club online.
Hudl - Sports
Hudl switched from Social Studio to Sprout Social to improve customer support. The company needed... to reduce tool-hopping and speed up response times for support agents. Sprout Social integrated easily with Salesforce Service Cloud, streamlining workflows and making customizations simple. After switching, Hudl handled 10-15 Twitter support requests per day and resolved 97% of interactions within the same business day. In three months, they solved 180 customer issues directly on Twitter.
公益財団法人 全日本空手道連盟 - Sports
SocialDog helped 全日本空手道連盟 manage Twitter with fewer resources. The team wanted... to grow karate's recognition before the Tokyo Olympics. They used SocialDog to cut their Twitter management time by more than half. The tool's filters and keyword monitoring made it easy to find and engage with interested users. SocialDog's analytics and scheduling features improved efficiency. As a result, they gained more followers and boosted fan engagement.
Milwaukee Brewers - Sports
Talkwalker helped the Milwaukee Brewers use social listening to track fan engagement and sponsor value during games. The marketing team... used Talkwalker to find hidden sponsor mentions in viral highlights. They also monitored competitors for new ideas. Social listening with Talkwalker helped protect fans before, during, and after games. The Brewers proved value to advertisers in the stadium using Talkwalker insights.
Total Player Value - Sports
HypeAuditor API helped Total Player Value collect and benchmark social media data from Instagram and TikTok for thousands of college athletes. The company needed... a fast and accurate way to gather engagement rates and audience sizes. Using HypeAuditor’s API, they quickly pulled and processed data. This saved time and effort in their data collection and benchmarking. As a result, they created profiles for 17,000 college athletes, with plans to reach 40,000.
Dallas Mavericks - Sports
The Dallas Mavericks used Later Influence to run influencer marketing campaigns. They wanted to... build hype and keep the team top of mind all year. They used Later to find and activate local influencers for theme nights and events. The Mavericks ran 14 influencer campaigns. They saw 12 times more ambassadors, 2 million total impressions, a 5.8% average engagement rate, and saved $23,200 in production costs.
NBA team - Sports
Talkwalker by Hootsuite helped an NBA team boost fan engagement with a data-driven social strategy. The team used... Talkwalker to analyze audience sentiment and campaign data, leading to a 352% increase in social video views, a 46% rise in social impressions, and a 27% jump in engagement. They shifted to more original content and used sentiment analysis to turn fans into brand ambassadors. Reporting and benchmarking improved, helping the team win budget for a new hire and drive collaboration across departments.
Initiatives-Cœur - Sports
Dassault Systèmes' Sea Boat Builder helped Initiatives-Cœur design and optimize their racing boat for the Vendée Globe. The team used... virtual twin technology to model, simulate, and refine every part of the vessel before and during the race. This allowed them to improve performance, manage costs, and ensure reliability. The solution also helped the team support their mission to raise funds for children with heart defects. The partnership enabled faster, higher-quality boat development and better race preparation.
Arizona Cardinals - Sports
The Arizona Cardinals used Emplifi Social to improve their social media content. They wanted to... stand out and increase engagement with their fans. Emplifi helped them access all their social media analytics in one place. This made reporting faster and easier. The team saw a 15% increase in content interaction, a 90% reduction in manual reporting, and saved over 500 hours during the season.