Digital Asset Management Success Stories: How Companies in 2025 Industries Drive Results

Aetopia DAMS helps clients manage digital assets. The Head of... Customer Success, Sonia Gannon, ensures smooth onboarding and ongoing support. She highlights the importance of communication and regular check-ins. One client needed a custom feature and help importing large metadata. The team worked closely with the client, adding sample data and gathering feedback. The client was happy with the solution and the process.
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Inmagic Presto helped AAFPRS manage their knowledge and information. The platform provided... web-based knowledge management tools. AAFPRS used these tools to organize and share resources. The solution supported their large, multinational, and multibranch needs. The case highlights Presto's ability to support agile and integrated library systems.
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Bayer used Acquia to improve accessibility on their digital platforms. The solution focused... on making content easier to access for all users. Acquia helped Bayer meet accessibility standards. This improved the user experience for people with disabilities. Bayer now offers a more inclusive digital experience. The project highlights the importance of accessibility in the pharmaceuticals industry.
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Uptempo helped Arc’teryx gain full visibility into their marketing budgets. Before Uptempo, Arc’teryx... managed budgets in Excel, which caused siloed data and miscategorized expenses. One part-time employee spent 20 hours a week just reconciling budgets. Uptempo provided a user-friendly solution for better budget management and reporting. The Arc’teryx team appreciated Uptempo’s ongoing training and support.
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Fotoware Alto helps Rijksmuseum Amsterdam manage over 1 million digital assets. The museum needed... a way to control and share its vast collection online. Fotoware Alto provides a single source of truth for all images and data. The DAM integrates with other systems for accuracy and control. Automation keeps content up to date and reduces manual work. Staff can find and use the best images quickly, improving storytelling and public engagement.
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Chris v is a Digital Communications Manager who uses Kontainer. He finds Kontainer... easy to use. He likes the attractive design. He says the support is great. He is happy with the service.
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pCloud helped Megan Leichtenberger organize and back up her photos, videos, and creative projects. She needed easy-to-use,... affordable cloud storage that works on her iMac and mobile devices. pCloud let her store any file type with no size limits and gave her peace of mind with data stored on multiple servers. She uses it for family memories, creative work, and daily organization. Megan says pCloud is the best cloud storage option and made her life easier by ending her worries about data loss.
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IMediaflow helped Irvine Bay manage over 9000 images for their regeneration projects. The team struggled... with a large, hard-to-search image library and server storage issues. CiT Digital delivered an online digital asset management solution. Now, staff can search, access, and download images remotely. The new system improved workflow for marketing, project managers, and designers.
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Signiant Manager+Agents and Media Shuttle help Ubisoft move huge game files fast. Ubisoft needs to... send over 2TB of data for a single game version to studios worldwide. Before Signiant, file transfers could take five days with FTP. Now, Signiant sends builds in minutes. Media Shuttle also lets Ubisoft work securely with outside partners and replaces FTP. Ubisoft says Signiant is essential for global game development.
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Overcast built a custom Review & Approvals solution for Avid's MediaCentral | CloudUX platform. Avid needed a... cloud partner for collaboration and approvals. Overcast delivered an easy-to-use platform for editors, producers, and clients. The solution lets users share content and get feedback without leaving the platform. Review and approval times dropped by hours or days. Collaboration data is now searchable metadata linked to each video.
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Facilis TerraBlock helped Leonfilm, a post production studio in Cologne, solve problems with closed and unstable storage systems. The studio needed... flexible, open shared storage to support growth and creative work. TerraBlock was easy to install and use, even for non-technical staff and freelancers. The system allowed fast project sorting, easy backup, and stable performance even when full. Leonfilm could work with multiple editing programs and connect via Ethernet or Fibre, making their workflow faster and more reliable.
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medialoopster Media Asset Management helped AUTO BILD TV manage and archive large volumes of video content. AUTO BILD TV... needed a safer, easier way to store and find video assets, as their archive grew by about 1 TB each month. medialoopster provided a server-based system with a tape library for secure storage and fast search using preview videos and metadata. The new system made it easy for more people to access and reuse archived content. AUTO BILD TV now saves time and works more efficiently with automated archiving and support for different editing systems.
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Cloudinary helped Fairfax Media improve its image management workflow. The Cloudinary API... let editors create image variants automatically, saving time and effort. Fairfax Media saw a 25% reduction in image file size and managed 3 million images with Cloudinary. Productivity increased for both engineering and editorial teams. Cloudinary's features made images load faster and look better across devices.
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Cloudinary helped Fairfax Media improve its image management workflow. The Cloudinary API... let editors create image variants automatically, saving time and effort. Fairfax Media saw a 25% reduction in image file size and managed 3 million images with Cloudinary. Productivity increased for both engineering and editorial teams. Cloudinary's features made images load faster and look better across devices.
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Dalet Galaxy five helps Adventist World Radio (AWR) manage content from over 100 studios in 80+ languages. AWR needed to... support shortwave radio and expand into digital-first channels like podcasting. Dalet Galaxy five streamlined AWR’s global media workflows and improved efficiency. The platform enabled AWR to deliver content worldwide, even when atmospheric conditions disrupt traditional radio signals. Dalet upgraded AWR’s content supply chain for better audience engagement.
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TACTIC ENTERPRISE from Southpaw Technology helped 2G Digital Post speed up and simplify their workflow. 2G Digital Post... faced slow job entry, unorganized files, and no real-time project tracking. With TACTIC, they built a new order entry system and task manager. Staff can now enter multiple orders at once and track tasks in real time. The open source system let them customize features and improve efficiency. 2G Digital Post now works faster and can take on more projects.
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Limecraft helps Arrow Media share and manage content across teams in the UK and USA. Arrow Media uses... Limecraft to support 250 users, manage 108 productions, and ingest 1,500 hours of footage monthly. The platform enables secure, efficient collaboration and remote editing. Automated ingest and metadata extraction save time and reduce risk. Limecraft's cloud-based solution improves workflow, speeds up pitching, and supports future growth with AI features.
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Cheqroom helped Bloomberg L. P. move from...spreadsheets to a seamless workflow for managing over 800 pieces of media production equipment. The challenge was tracking gear across global locations, with errors and lost time from manual updates. Cheqroom’s platform gave real-time tracking, centralized inventory, and easy booking and maintenance. Bloomberg saw fewer lost items, lower costs, and faster staff adoption thanks to a user-friendly interface. The Bulk Items feature improved tracking of small components.
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MediaValet helped Canadian Blood Services manage digital assets for staff, partners, and volunteers across Canada. The old on-premise... system was slow and hard to use. MediaValet’s cloud platform made it easy to find and share marketing materials. The team saved time and money on admin work. Collaboration and donor recruitment improved. Partners and volunteers got fast access to needed assets.
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Canto DAM helped Santa Barbara Zoo organize its digital assets in one place. Before, the marketing... team wasted time searching for photos and videos across devices. With Canto, staff and partners can now find and share content easily. Over 30 staff members use the system, making marketing faster and more efficient. The Zoo now uses 24,000+ media assets to create better experiences for visitors and donors.
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Canto DAM helped Santa Barbara Zoo organize its digital assets in one place. Before, the marketing... team wasted time searching for photos and videos across devices. With Canto, staff and partners can now find and share content easily. Over 30 staff members use the system, making marketing faster and more efficient. The Zoo now uses 24,000+ media assets to create better experiences for visitors and donors.
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Picturepark helped Bertelsmann Stiftung upgrade its digital asset management. The foundation needed... a DAM that worked inside SharePoint and was easy for users. Picturepark provided seamless SharePoint integration and simple workflows. Users did not need extra training. The solution improved sharing, batch editing, and metadata management. Cloud-based prototyping made setup fast. Rights management became easier with Picturepark templates.
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Capture Ltd provided its Digital Asset Management and Image Library software to Climate Visuals, a project of Climate Outreach. Climate Visuals needed... a new image library to support their climate change communication work. Capture's team set up the platform, uploaded and organized content, and migrated data from the old site. The new library now serves over 650 groups and 15,000 users monthly. The system helps Climate Visuals manage and share images globally, supporting their mission to engage the public on climate change.
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Marvia's digital asset management (DAM) solution helped Médecins du Monde centralize photos and videos from 16 offices. Before Marvia, assets... were scattered across Dropbox, Google Drive, and hard drives, making sharing slow and inefficient. Now, all offices use one DAM system to quickly access and share media for websites, social media, and fundraising. Marvia's tagging and copyright features make searching and managing assets easier. This change improved efficiency and supports fast response during emergencies.
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Denali Business Intelligence helped Performance Textiles, a small distributor of marine textiles, turn unreliable data into actionable insights. Before using Denali... BI, they struggled to understand which products drove growth and lacked real-time sales data. The dashboard gave them instant access to sales trends, customer locations, and product performance. They avoided costly mistakes by spotting sales drops early and adjusting inventory. Now, they use Denali BI to guide decisions and track even their smallest products.
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Haglöfs is a Swedish outdoor gear company. As they grew,... their marketing team struggled to manage and share content using SharePoint. They needed a better way to organize and distribute marketing assets. Haglöfs chose Pickit to create a simple and smart structure for their content. Pickit made it easy to organize, find, and share assets with partners and teams. The new system saved time, improved brand consistency, and helped Haglöfs prepare for future growth.
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Foap helped AT-A-GLANCE launch their first lifestyle-focused video ad campaign on Facebook and Instagram. The goal was... to boost engagement and brand awareness, and drive direct sales. Foap crowdsourced branded videos from its creative community and optimized the winning assets for social media. The campaign led to a 509% higher engagement rate and a 96% lower CPM compared to previous campaigns. AT-A-GLANCE used the data to shape their 2019 social advertising strategy.
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Foodies Market had trouble managing their brand and sharing materials across many businesses. They thought the... job would be hard. HIVO helped them with easy onboarding and setup. This made their work faster and less stressful. Their speed to market improved quickly.
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MediaFiler helped Royal Talens manage and share product photos, videos, and social media content. Royal Talens needed... an easy-to-use digital asset management system for both internal teams and global retailers. MediaFiler provided a flexible mediabank that works with their PIM system and allows simple sharing and rights management. The solution made it easy for photographers to add metadata and for users to export images. Now, all Royal Talens dealers have access to the latest assets, improving collaboration and efficiency.
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Pixx. io helped Primo...organize its media files. Primo had too many files and needed a better way to manage them. The company chose pixx.io for its easy use and flexible features. Simon Ensinger set up new rules and trained the team. The Adobe integration made editing faster. Now, Primo finds files quickly with keywords and shares them easily. The team saves time and keeps content organized.
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MaintainX helped Redimix cut year-over-year maintenance costs by 53. 9%. The company...also saw a 66% decrease in winter maintenance spend over two years. Redimix completed nearly 1,800 maintenance work orders since using MaintainX. The solution replaced scattered knowledge with a central system. Redimix improved training, data access, and inventory management. This led to fewer mistakes and lower emergency costs.
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AtroCore Data Platform helped a leading timber construction manufacturer build a scalable PIM ecosystem. The solution included... PIM, DAM, data publishing, and system integration. Features used were Shopware integration, online catalog, event-based sync, and product data sheets. The company improved product data management and streamlined data publishing. The platform enabled better localization and product data syndication.
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Taylor Australia had trouble making resumes for proposals. The process took... a lot of time, sometimes up to 20 hours per proposal. They used OpenAsset's digital asset management solution to help. OpenAsset made it easier to collect and organize employee and project information. The team could now make resumes faster and keep data consistent. This helped them save time and work more efficiently.
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Lytho helped Trevecca Nazarene University speed up creative operations. The marketing team... used Lytho’s Creative Workflow, Content Planning, and Asset Management to organize projects and assets. Project duration dropped by 32%. The team finished 22% more projects year over year. Proofing cycles fell to 1.3 versions per proof. Asset sharing jumped by 274%. The team handled over 1,015 creative requests in 2024, up 13% from 2023.
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CELUM helps King's College London manage 450,000 digital assets in one central platform. Before CELUM, files... were scattered and hard to find, slowing down research and marketing. CELUM made it easy to organize, search, and share content. Fast access supports research, teaching, and marketing projects. The platform enabled new digital projects like the Navigating Nightingale app. King's College now delivers content quickly for campaigns and public engagement.
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Asset Panda helped Saint Francis University fix its asset tracking problems. The old system... was unsupported and risked losing all asset data. With Asset Panda, the university now creates custom reports in PDF or CSV. Staff can edit assets on the go using the cloud platform. They track asset history and maintenance easily. Monthly financial reports are now faster and more accurate. Reporting time dropped from two days to just one hour.
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Starbucks used MarcomCentral to support its marketing strategy. The company wanted... to create a strong brand and deliver a unique customer experience. Starbucks used personalized marketing and a clear brand image to grow from one store to over 38,000 locations worldwide. Their approach helped them build a loyal customer base and become a global coffee leader. The case study shows how marketing tools can help companies grow and stand out.
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ImageKit helped Swiggy improve media delivery and user experience during rapid expansion. Swiggy faced issues... with their old media solution, including slow support, high costs, and limited analytics. ImageKit made migration easy with a URL Rewriter and allowed separate sub-accounts for each business unit. Swiggy gained better analytics, faster support, and integrated DAM and storage. This led to a smoother app experience for millions of users.
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PhotoShelter helped Applegate organize and manage over 74,000 images and videos. Before, their visual... content was stored on an outdated server with messy folders. This made it hard to find assets and slowed down work. With PhotoShelter, Applegate automated more than 750 asset requests each month. Over 100 users now collaborate and access assets easily. The new system supports Applegate’s social media and sales teams.
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Alpro Pharmacy used Zebra technology to improve productivity and accuracy during a period of strong growth. The solution helped... staff work faster and with fewer mistakes. This led to better service for customers. The technology supported Alpro Pharmacy as they expanded their business. The case shows how retail companies can use Zebra products to handle growth and boost efficiency.
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Censhare's Digital Asset Management (DAM) helped LAVEBA, a leading Swiss agricultural and retail cooperative, double operational efficiency. LAVEBA automated manual... marketing tasks and streamlined approvals. The DAM system improved brand consistency and sped up campaign launches. LAVEBA now manages content across all channels with one solution. The result is faster, more reliable marketing.
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WebCenter and MediaBeacon helped Walgreens Boots Alliance improve their content and merchandising process. Before using Esko,... their creative and promotional work was disorganized and inefficient. With the new workflow management and digital asset management tools, productivity increased by about 50%. They automated content creation and distribution. Teams could track feedback from one place and access product images for many departments.
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Atex ACE is the CMS powering Bell Media's Crave streaming service. Bell Media wanted... to launch a bilingual TV and streaming platform for over 2.5 million subscribers. They partnered with Atex to build an innovative OTT video service. The solution supports English and French content across web, mobile, and smart TVs. This partnership helped Bell Media deliver a top entertainment experience in Canada.
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Simian helped BUCK organize and manage their large media library. BUCK switched from... Wiredrive to Simian for better tagging tools and a storage-based pricing model. Simian's demo reel tool supports BUCK's executive producers in winning new business. The creative team uses Simian to search and reference past work. Simian quickly implemented BUCK's feature requests and provided fast, helpful support.
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Filecamp helps TRUE™, a small design agency in Denmark, manage brand assets and collaborate with clients. TRUE™ needed a... tool to keep their work professional and their brand consistent. Filecamp's simple interface and white-label features let TRUE™ share files and manage assets easily. The platform gives TRUE™ and their clients secure access to everything they need. TRUE™ says Filecamp makes them look as professional as they are.
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CampaignDrive helps Marriott International manage its global hotel brand across thousands of locations. The platform ensures... brand consistency and streamlines creative production for local marketing teams. Marriott uses CampaignDrive's landing page generator to make teams more nimble and responsive. The tool also saves money for the company. Marriott's Senior Content Strategist calls it a game changer for local marketing.
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Imageshop helps Hurtigruten manage over 100,000 images, videos, and graphics. The company needs... high quality and easy access to media to support its brand. Imageshop makes it quick and easy to organize and share digital assets. This supports Hurtigruten’s brand and content needs.
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Kobas is a hospitality management platform for restaurants and bars. The company faced... challenges like Brexit, the pandemic, and the energy crisis. Kobas used its all-in-one SaaS platform to help clients manage operations, labor costs, and online ordering. The team adapted quickly, adding features like multi-venue ordering and better stock control. Kobas was acquired by Jonas Software for its strong team and complete solution.
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THRON helped Selle Royal Group manage digital assets and product data in one platform. The company wanted... better control of content and product information. THRON Digital Assets and THRON Products let them organize over 20,000 pieces of content and 5,000 products. They now deliver consistent brand messaging in 80 markets. The solution improved time to market and brand consistency.
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Quantum’s multi-tier storage solution helped a global automotive supplier fix workflow bottlenecks in autonomous vehicle development. The company faced... exploding data volumes and complex workflows from more sensors and cameras. Quantum’s StorNext approach let them scale performance and capacity separately. The solution delivered better performance than alternatives at just 10% of the cost. The IT team can now grow their archive while keeping active storage costs low.
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Frontify helped Alfa Laval solve brand consistency problems across its global workforce. The company replaced... static PDF guidelines with a centralized, interactive brand hub. Teams now use over 120 built-in templates for ads and social media. In the first 8 months, 3,500 users accessed the platform, 80,000 assets were downloaded, and there were 130,000 platform visits. Local teams create on-brand content faster, saving time and costs.
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AiRISTA’s staff safety solution was integrated with the Ascom Healthcare Platform at Ommelander Hospital. The hospital wanted... to use its new HPE Aruba Wi-Fi network to help clinicians make faster decisions and respond quickly to events. Ommelander Hospital chose top vendors to build a combined staff and patient monitoring system. Ascom, Dräger, and AiRISTA worked together, with Lumiad ensuring strong Wi-Fi for mobile devices and RTLS technology. This integration added location awareness to hospital workflows and improved staff safety.
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Isle of Wight NHS Trust had trouble tracking software across their complex IT setup. They used manual... tools that wasted time. They chose Xensam’s platform to help manage software and licenses. With Xensam, they saved £250,000 by optimizing licenses. They cut reporting time from 3 weeks to just over 3 hours. Their security score improved to number one in their region.
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IntelligenceBank helped Baptist Health share COVID-19 messages quickly and clearly. The platform made... it easy to keep information the same everywhere. Baptist Health used IntelligenceBank to manage content and make sure everyone got the right updates. This helped the team work better and keep people informed during the pandemic.
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DRMtoday helped Get AS, a leading Norwegian cable-TV and broadband provider, secure live and on-demand video content across all devices. Get AS faced... challenges with DRM technology fragmentation and high per-event licensing costs. DRMtoday offered a single integration supporting all major DRM systems and a cost-effective per-active-user billing model. The solution enabled smooth cross-platform streaming, easy integration, and robust content protection. Get AS successfully launched the service to 1 million TV customers, receiving positive feedback and planning further growth.
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Sage Intacct helped Ground Control manage multi-entity financial consolidation and recurring revenue. The company reduced... its monthly close time by 55%, from 11 days to five. Overdue debt dropped from 22% to 8%. Ground Control freed up over £900k in operating cash flow. Staff productivity and job satisfaction improved. Order-to-cash efficiency increased with Salesforce integration.
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Collaboro helped M&C Saatchi manage a growing volume of digital film and image assets. The agency needed... better storage, security, and fast access for media across many clients. Collaboro provided a full Digital Asset Management solution, including cloud and archival platforms, hard drive logistics, and metadata tagging. The solution let M&C Saatchi focus on creative work, improved asset access, and reduced costs by eliminating duplicate production. Collaboro’s platform made it easy to find, use, and share assets securely.
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Globaledit helps marketing teams work better together. The platform brings... creative, digital, and marketing teams into one workflow. Teams use features like markup, organization, and sharing to manage campaigns. Centralizing assets removes bottlenecks and makes collaboration easy. Teams can access, review, and publish content from one place. This leads to more productive and agile marketing teams.
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NetX digital asset management helped Healthdirect Australia manage documents, images, and videos for its national health websites. The team needed... a way to publish updates remotely while meeting strict government compliance. NetX provided flexible APIs and auto tasks to automate image processing and delivery. The new system launched in nine sprints, letting Healthdirect Australia deliver content faster with fewer rollbacks. NetX now supports five websites and a mobile app, enabling quick deployment of new assets and scalable growth without extra support.
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Amplience helped Selfologi launch a digital platform for cosmetic treatments. Selfologi needed agile... content management, eCommerce tools, and flexible site search. Amplience enabled a content-led approach, allowing Selfologi to go live in just seven months. The platform now appears in millions of searches and supports daily content updates. Selfologi achieved triple-digit growth in key eCommerce metrics and made online booking for cosmetic treatments easy for customers.
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World Singles needed help with content moderation on their dating platform. They used Imagga's... image recognition technology. Imagga helped them improve how they moderate images. This made the platform safer for users. The case shows how Imagga's solution worked for World Singles.
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Keepeek DAM helps JOOR centralize and sync media files with their wholesale platform. The integration ensures... every product has up-to-date, attractive visuals. Updates in Keepeek are instantly reflected in JOOR, reducing errors and saving time. Metadata from Keepeek enriches product listings on JOOR. Brands use the integration to present fashion collections, manage wholesale orders, and launch campaigns with consistent visuals. The solution boosts productivity by up to 30%.
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Media Upshot by Genus Technologies helped a Fortune 50 insurance and financial services company unify media management. The company struggled... with scattered content, compliance risks, and inefficient communication. Genus provided a single platform to manage all media types securely. The solution enabled 100,000 users to access unified content, delivered compliance videos to 18,000 agent offices, and automated sensitive content classification. The company improved compliance, streamlined publishing, and enhanced operational efficiency.
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DBGallery helped Lane Consulting Services use custom-trained AI object recognition to tag thousands of property photos in minutes. Before DBGallery, LCS... manually tagged images, which was slow and costly. Now, photos are automatically recognized and tagged with LCS-specific codes 15 minutes after upload. This improved report turnaround time by nearly 25%. LCS also saved on manual labor and storage costs, making their process faster and more affordable.
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Axiell helped BFI use AI to identify people, places, and organizations in UK television broadcast transcripts. The project linked... these entities to wiki pages from the collections management system. This made it easier for BFI to manage and connect their moving image collections. BFI also addressed ethical concerns about using AI in their work. The solution benefits both museums and archives.
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AssetCloud + RFID helped Maricopa County Human Services Department modernize asset tracking. The old system... was slow, manual, and could not scale. AssetCloud + RFID brought automation, mobile access, and fast RFID scanning. Staff now track over 2,000 IT assets across 60 locations. Annual inventory time was cut in half. The system is easy to use and reliable, with strong support from the Wasp team.
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Brandworkz created a brand management system for Icebreaker, a global outdoor apparel company. Icebreaker needed a... way to share their brand personality, vision, and meaning across many markets. The solution included digital asset management for in-store point of sale materials. Icebreaker now uses the system to manage their brand in over 30 countries and 2,000 stores. This helped them keep their brand consistent worldwide.
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Sococo helped World Wide Technology move to a virtual office. The company needed... to hire more people and work with clients in new ways. Sococo made it easy for teams and clients to meet online from anywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.
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Xtenit Platform helped a newsletter publisher manage and target ads in both email and web formats. The publisher wanted... to keep subscriber experiences focused on newsletters and track articles for reporting and SEO. Xtenit allowed them to customize content and ads for email, web, and mobile. The platform enabled web access restrictions to drive new subscriptions. Advertisers gained more value with unified ad placement and tracking across channels.
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Veeva CTMS helped Heron Therapeutics manage clinical trials more efficiently. The company used... the modern clinical trial management system to streamline operations. This improved their ability to track and manage studies. Heron Therapeutics benefited from faster processes and better oversight. The solution made clinical trial management easier and more organized.
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Iron Mountain's Intelligent Business Process Management, InSight Digital Experience Platform, and Intelligent Document Processing helped a Latin American automotive financing company. The company faced... slow, costly, and error-prone manual document handling. Iron Mountain's AI and automation solutions reduced manual labor for loan approvals by 50%. The company also cut approval times, lowered transaction costs, and minimized errors. These changes improved customer experience and increased profitability.
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DemoUp Cliplister helped AEG/Electrolux show new products and features to their audience. AEG/Electrolux had trouble... making content for big home appliances. DemoUp Cliplister’s e-commerce content solutions made it easier to create review videos and 3D models. AEG/Electrolux now brings content to market faster. Better content increased sell-through rates at key retailers.
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Brandfolder helped P. F. Chang's improve...digital asset management for 305 locations worldwide. Before, they used FTP and mailed hard drives, causing delays and inefficiencies. With Brandfolder, all partners access approved assets from one place. The team saves time, keeps brand integrity, and tracks asset use. Now, campaigns launch faster and customer experience is more consistent.
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BMW Northern Europe uses Papirfly to keep their brand consistent. They work with... many agencies and employees across seven countries. Papirfly helps them share assets and stay on-brand. This makes their communication unified and effective.
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