Search and Social Advertising Client Stories | Industry adoption & Deployment Successes
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Recent adoption and success with Search and Social Advertising software in Apparel And Fashion
Farfetch
- Apparel & Fashion
- Large
London, UK
Farfetch used ROI Hunter to automate their Facebook and Instagram advertising. They increased their Facebook ad spend by 4X and... saw a 10X increase in revenue from Facebook ads. Instagram contributed over 20% of new campaign revenue. The team used dynamic ads and image templates to save time and improve ad quality. ROI reached 30 according to Facebook pixel data, and 4.2 by Google Analytics.
adidas Group Canada
- Apparel & Fashion
- Very Large
Toronto, Canada
Cybba helped adidas Group Canada boost website sales with a strategic digital campaign. The campaign used onsite engagement tools and... covered the full e-commerce funnel. Engagement rate reached 36.32% for onsite solutions. Overall conversion rate hit 20.45%. The results were above industry averages and impressed the adidas team.
Safari Sun used Vention to automate their manual hat picking process. They faced limited floor space and frequent picking errors.... With Vention's hardware and software, they built a custom 3-axis gantry in eight weeks. The team self-programmed the solution using Python, despite little experience. Results included fewer picking errors for 300+ SKUs, 10-minute training, and reallocation of 4 full-time employees.
AdScale analyzed RFM data for an apparel client after BFCM 2024. The client saw a surge in new customer acquisition... during Black Friday and Cyber Monday. Over 20% of new buyers became repeat customers, showing strong engagement and loyalty. AdScale's AI-driven advertising helped segment customers and target them with personalized campaigns. This approach turned first-time buyers into loyal, high-value customers for the apparel brand.
An international fashion brand
- Apparel & Fashion
Nanos helped an international fashion brand improve their Facebook Ads for their e-commerce shop. The brand wanted to stabilize and... scale their ad account after poor results with other automation tools. Nanos used AI to create a mini funnel with three campaigns for three products. After 20 days, the average ROAS increased to 6.84, with a projection of 8. CPMs dropped by 50% and CPA for purchases decreased by 40%. The brand plans to launch multi-platform campaigns with Nanos.
A leading Israeli jewelry brand
- Apparel & Fashion
Feeditor helped a leading Israeli jewelry brand improve shopping campaign results. The challenge was to grow revenue and ROAS in... a tough, competitive market with a limited budget. The team used Feeditor’s technology to analyze and restructure Performance Max campaigns by product category. This led to a 47% increase in ROAS, a 67% increase in conversion rate, and a 21% drop in average CPC. The brand saw a 16% rise in total revenue and achieved one of its best periods ever.
BlueWinston helped Starmedia automate Google search product campaigns for Samsung. The tool enabled automatic keyword and ad creation, product filtering,... and smart bidding strategies. Starmedia saved significant time by automating price updates and pausing sold-out products. In one Samsung home appliances campaign, conversions increased by 100% and conversion value rose by 210% over 14 days. Both agency and client praised the automation for improving results and efficiency.
Numberly used Adloox's attention score to optimize media activation. They ran an A/B test with and without Adloox's pre-bid attention... segment. The test showed a 10% increase in conversion rate and a 14% rise in attention rate. Invalid traffic rate dropped by 47.3%. The campaign used Microsoft Xandr as the DSP and focused on retail. Numberly found that attention scoring helped identify high-performing ad placements.
Nella Digital Group
- Marketing And Advertising
- Small
USA
Cloud Campaign helped Nella Digital Group, a marketing agency, manage social media for multiple clients. Before, the agency struggled with... scheduling, reporting, and keeping quality high. Cloud Campaign's platform made it easy for both the team and clients to use. The agency saw better reporting, faster workflows, and improved client retention. This led to more growth and higher ROI for the agency.
Cobiro Whitelabel CSS helped ProfitSpring boost their clients’ presence in shopping auctions. The solution was easy to use and the... Cobiro team provided helpful support during setup. ProfitSpring could onboard new clients independently after initial guidance. They recommend Cobiro as a smart and effective way to increase sales and profitability. The setup process was straightforward and efficient.
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
DISH Media uses DanAds to power smart advertising on DISH TV and Sling TV. Their advanced platforms and viewer metrics... help brands reach target audiences. Custom audience access enables strategic, demographically-focused ad buys. With 12 years in addressable advertising, DISH Media crafts engaging narratives and impactful connections. DanAds' self-service platform simplifies media buying for DISH Media.
Los Angeles County Public Defender
- Legal Services
- Large
Los Angeles, USA
Salesforce helped the Los Angeles County Public Defender digitize 107 years of paper records and consolidate 26 legacy systems into a secure cloud-based case management platform. The office, with... 1,200 employees, now manages over 140,000 client cases per year digitally. Attorneys access real-time client and case data from anywhere, improving preparation and client service. The new system streamlines legal workflows, enhances collaboration, and supports holistic representation. This transformation enables data-driven justice reform and better outcomes for residents.
Quarizmi helped tuAppbogado. es grow their business by 300%. The platform managed all Google Ads campaigns, keywords, ads, and bidding...from the start. In just four months, Quarizmi achieved the ambitious goal of growing campaigns tenfold. The results included a big increase in conversions and controlled cost per click. TuAppbogado.es saw year-over-year growth beyond their targets.
Driving ROI and results: Understanding the Impact of Search and Social Advertising in Retail
Walmart
- Retail
- Very Large
Bentonville, USA
Brand Networks helped Walmart launch the world’s largest employee creator program. Over 100,000 Walmart associates became content creators using the... platform. Walmart built a large library of authentic, low-cost content. The program scaled quickly across the organization. Walmart saw strong performance from real, employee-generated content.
Discount Tire used OpenText Enterprise Performance Engineering to improve its e-commerce platform. The solution helped the retailer capture every sales... opportunity during peak times. OpenText enabled better performance and reliability for online sales. Discount Tire maximized its e-commerce results with this technology. The case highlights the value of performance engineering for retail digital platforms.
St John Ambulance
- Non Profit Organization Management
- Large
London, UK
St John Ambulance used Microsoft Advertising's Copilot and Ads Studio to boost creative agility and scale. They applied generative AI... to quickly create custom ad visuals, saving time and reducing manual design work. The team saw a 22% increase in click-through rate, a 30% rise in return on ad spend, and over 50% more clicks. AI-powered tools helped maintain brand consistency and reach wider audiences. St John Ambulance overcame resource constraints and improved campaign performance with automated creative production.
Recent adoption and success with Search and Social Advertising software in Sports
Miami HEAT
- Sports
- Large
Miami, USA
Miami HEAT used smec's technology with Google PMax to boost ecommerce sales during their NBA Finals run. They combined Search,... PMax, and Shopping campaigns to integrate key business data and highlight special collections. This approach led to a 55% increase in conversions and a 63% rise in revenue. Performance Max revenue grew by 70% and ROAS improved by 29%. The team built a stronger link between marketing and business results.
Perion partnered with ADEME to run a digital campaign focused on sustainability. They used machine-learning optimization and IAS data to... boost brand safety and visibility. The campaign delivered 8.15 million impressions with 96% brand safety and 88.5% viewability. Carbon emissions dropped by 66%, saving 10.9 tonnes of CO2. The results show strong performance and a big reduction in environmental impact.
Driving ROI and results: Understanding the Impact of Search and Social Advertising in Food And Beverages
AB InBev
- Food & Beverages
- Very Large
Leuven, Belgium
Tiger Pistol helped AB InBev double Budweiser sales with a co-branded restaurant campaign. The campaign used Budweiser’s brand creative to... attract over 40,000 restaurant visits. AB InBev partnered with a restaurant chain to boost both foot traffic and beer sales. Tiger Pistol’s platform enabled fast, scalable social advertising. AB InBev reached thousands of people and built stronger relationships with partner establishments.
KLM Royal Dutch Airlines
- Transportation/Trucking/Railroad
- Very Large
Amstelveen, Netherlands
Smartly’s Video Templates helped KLM Royal Dutch Airlines boost video ad efficiency. KLM needed to scale personalized video ads for... social media but manual creation was not feasible. Smartly automated the process, turning still assets into dynamic videos for top destinations. The campaign ran in four test markets and focused on upper-funnel prospecting. KLM saw a clear lift in CTR and upper funnel metrics from adding video to their creative mix.
BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.
Search and Social Advertising in Action in Manufacturing
3M
- Manufacturing
3M used Sprinklr Social to improve its social media strategy. The company faced slow response times and inconsistent social media... moderation across regions. Sprinklr provided a scalable, AI-powered solution that unified customer care and brand engagement. 3M achieved a 90% reduction in case response time and a 75% reduction in SLA. Customer satisfaction and brand engagement increased worldwide.
Driving ROI and results: Understanding the Impact of Search and Social Advertising in Hospitality
Voordeeluitjes
- Hospitality
- Medium
Deventer, Netherlands
Optmyzr helped Voordeeluitjes manage over 12,000 travel packages with just two marketers. The team faced challenges scaling paid search and... making fast, data-driven decisions across a large, seasonal inventory. By using Optmyzr’s Rule Engine, they automated campaign management and budget updates, freeing time for strategy and creative work. Custom rules flagged underperforming packages and AI-driven insights improved visibility. The result: smarter, more agile marketing and continuous performance improvement.
The Latest Search and Social Advertising Deployments delivering value in Restaurants
The Honey Baked Ham Company (Franchisee: Les Pierce)
- Restaurants
- Large
Atlanta, USA
LOCALACT helped a Honey Baked Ham Company franchisee attract new customers through digital marketing. Online search visibility increased, leading to... more store visits from people planning special occasions. The franchisee saw daily growth in new customers, not just during holidays. LOCALACT’s support team provided helpful metrics and flexible campaign ideas. Ongoing digital campaigns produced strong results for the business.
