California-based SEO agency
- Marketing And Advertising
- Medium
USA
Vazoola helped a California-based SEO agency save $30,000 per month, a 23% cost reduction, by scaling to 1,800 backlinks monthly. The agency managed... 300 active clients and spent $100,000 monthly on link building. Vazoola provided custom pricing, API integrations, and flexible ordering systems. The agency saw no drop in link quality, improved keyword rankings, and more traffic for their clients. Quarterly savings averaged over $90,000, supporting steady campaign growth.
BookCleaningJobs.com
- Marketing And Advertising
- Small
Seattle, USA
BookCleaningJobs. com used Vendasta to streamline sales, billing, and fulfillment for carpet cleaning clients. The agency consolidated reputation management, social...media, and local listing services into one platform. In one year, they grew to 36 engaged accounts and 112 recurring billed product sales. Vendasta’s Snapshot Report and client portal helped them close deals and build trust. The platform enabled them to offer new services and scale their business in the carpet cleaning niche.
Phoenix Creative
- Marketing And Advertising
- Small
St. Louis, USA
Later helped Phoenix Creative run an influencer marketing campaign for Trident Gum at 7-Eleven. The campaign used Instagram and TikTok... to reach Gen Z and Millennial shoppers. With half the expected budget, Later sourced micro- and macro-influencers and managed negotiations. The campaign produced 70 pieces of content, drove 1.7 million impressions, and generated 5,200 clicks. The average engagement rate was 7.7%.
Rate Special, a performance marketing network and credit data reseller, has used LinkTrust for 14 years. The team values LinkTrust's... reliable support and easy access to data. They highlight the platform's usability and strong company ethics. Trust and honesty are key reasons for their long-term partnership. The CTO says LinkTrust's reliability is essential to their daily business.
Blue Chip Talent
- Marketing And Advertising
- Small
Melbourne, Australia
Hypetap helped Blue Chip Talent run influencer campaigns for big brands. The team at Hypetap was thorough and always put... the client first. They picked the right talent for each campaign. Blue Chip Talent trusts Hypetap to deliver strong results. They look forward to working together for years.
Qoruz helped MSL, a leading PR agency, cut 108 hours of manual influencer search and 122 hours of data enrichment. MSL used Qoruz... to quickly find the right influencers, manage campaigns, and measure impact. The platform enabled faster campaign execution, better influencer negotiations, and efficient budget management. MSL improved speed, accuracy, and efficiency in influencer marketing with Qoruz.
Upfluence helped Atfluence boost sales by 350% for their clients using influencer marketing and integrations. Atfluence used Upfluence to find... organic influencers from client customer lists and activate them with discount codes and affiliate links. Integrations with Shopify and Klaviyo enabled Atfluence to select brand representatives based on purchase history and automate outreach. Working with influential customers was 25% faster for outreach and onboarding. Atfluence's clients saw more authentic content and stronger partnerships.
The Latest Influencer Marketing Deployments delivering value in Retail
Rebel
- Retail
- Large
Sydney, Australia
Rebel used Bazaarvoice to upgrade its user-generated content strategy. The company focused on collecting more ratings and reviews from both... customers and in-store experts. Rebel saw a 78% increase in conversion on products with reviews compared to those without. The team used review data to guide business decisions and build trust with shoppers. Syndication of reviews from brand partners helped boost review volume quickly.
Shopify Balance helped Your Western Decor get paid in hours, not days. The company saved up to eight hours each... month by managing all payments in one place. They used Shopify Balance to pay vendors and handle payroll. This reduced financial stress and freed up time for business growth. Integrations with QuickBooks and Shopify Bill Pay made bookkeeping and vendor payments easier.
Carro helped VYSN move from manual brand sourcing to a centralized platform. VYSN used to spend a lot of time... finding and onboarding brands one by one. With Carro, they now source and evaluate partners in bulk. This change increased sourcing speed and reduced onboarding time. VYSN expanded its brand network and improved operational efficiency. The platform lets them grow across multiple channels without adding more work.
BUT used Avis vérifiés to collect customer reviews on its product pages. The goal was to add more content and... build trust for shoppers. After adding reviews, BUT saw its click-through rate double. Pages with ratings had a 14% higher CTR. The average CTR was 10% for pages with reviews, compared to 5% without. High ratings led to even better results, with up to 19% CTR for top-rated products.
Lefty helped Sephora Collection run influencer marketing campaigns worldwide. Sephora used Lefty to manage both micro and macro influencers on... TikTok. The campaigns achieved a 1013% ROI. Eva Veran from Sephora Collection shared this result. The focus was on global reach and measurable impact.
The Latest Influencer Marketing Deployments delivering value in Apparel And Fashion
Volcom
- Apparel & Fashion
- Large
Costa Mesa, USA
Volcom used Nosto to personalize shopping experiences on Shopify. The brand saw a 3.5x increase in conversion rate and a... 10% rise in average order value. Nosto drove 20% of Volcom’s online sales and €200,000 in sales in six months. Volcom used product recommendations, dynamic bundles, and content personalization. These changes helped Volcom boost customer loyalty and retention.
ASOS used influencer marketing and Instagram to grow during the pandemic. In 2020, ASOS increased sales by 19% to £3.26B... and profits by 329%. The company gained 3.1M new customers and 1.16M new Instagram followers. ASOS adapted its content to focus on sportswear and loungewear, using influencer and user-generated content. The brand ran frequent posts, branded hashtags, and engagement campaigns to connect with its audience.
Billo helped Bloomers Intimates boost revenue by 400% year-over-year. The lingerie brand used Billo to quickly create engaging video ads... for Meta and TikTok. With Billo, their return on ad spend doubled and cost per acquisition dropped by up to six times. The brand sold out a new product launch in one month using only Billo ads. Billo made it easy to find creators and produce high-quality user-generated content.
Coach used Tribe Dynamics by CreatorIQ to grow its influencer marketing program. The brand wanted to build real partnerships with... creators, not just pay for posts. With the platform, Coach made smart choices to expand its brand ambassador squad. The "Amongst Friends" campaign helped Coach connect with Millennial and Gen Z audiences. Coach gained an edge over its competitors in influencer marketing.
Jelenew used influencer marketing to promote women's cycling apparel. The campaign reached over 1 million Instagram impressions. Cycling professionals and... enthusiasts posted images in Jelenew suits. Influencers gave endorsements, boosting brand visibility. The campaign focused on stylish sportswear for women.
The Latest Influencer Marketing Deployments delivering value in Consumer Goods
ICHIGO Inc.
- Consumer Goods
- Small
Tokyo, Japan
ICHIGO Inc. used GRIN to run affiliate marketing campaigns for its TokyoTreat and Sakuraco subscription boxes. The company focused on... YouTube creators who love Japanese culture. Each creator got an affiliate link for $5 off. GRIN helped ICHIGO Inc. grow its creator roster by 30 times in one year. The brand now runs multiple creator campaigns every month. ICHIGO Inc. relies on GRIN to build strong relationships with niche creators.
Fohr ran an influencer marketing campaign for Being Frenshe, a wellness brand. The campaign aimed to boost brand awareness by... recruiting creators to share personal stories about self-care and wellness. TikTok viewership averaged 8.94%, with 51.1% of views coming from the “For You” page. Instagram viewership averaged 8.07%. The campaign focused on authentic storytelling to connect with audiences.
Aspire helped M&M'S boost engagement by 29% during their Mother’s Day influencer campaign. M&M'S wanted to improve results from influencer... marketing and drive more sales for their customized products. Aspire’s team managed campaign strategy, working with both paid and seeded creators to create high-quality content. The campaign saved M&M'S 20-25 hours per month in logistics. M&M'S saw their most successful Mother’s Day season ever and plans to repeat this approach for future holidays.
Spitche helped NAOS/Bioderma boost Instagram engagement by 60% using an ambassador program. Ambassadors generated 20% of UGC content for campaigns... and drove 80% of social media engagement. Over 6,000 pieces of UGC were collected in Bulgaria, Serbia, and Hungary in the first year. More than 4,000 ambassadors registered, with 20% identified through referrals. The program delivered strong community growth, better CRM insights, and improved campaign targeting.
Tidal Labs helped Kohler boost purchase intent with the Home Ideas content hub. The platform's CMS/CRM made it easy for... Kohler to manage content. Visitors from Kohler Home Ideas were twice as likely to show purchase intent and search for where to buy. The campaign won OMMA and Digiday awards for best integrated content and digital content integration. Kohler aligned visually-rich content with their market-leading products.
TrueStart Coffee used Dyzio Shopfluence to boost awareness before their in-store launch. They ran an influencer gifting campaign with 66... nano and micro-influencers on TikTok and Instagram. The campaign sent gifts to 46 influencers and generated 111 pieces of content. TrueStart saw 70,000 impressions in the first month. The team saved time and increased engagement using automated tools and real-time content tracking.
Three Olives used Linqia to launch its new rosé vodka with a unique influencer campaign. Linqia matched over two dozen... influencers to the brand’s “Finding Otherness” message. Influencers created more than 100 pieces of content, driving buzz on National Wine Day and National Rosé Day. Brand awareness for the new vodka rose by almost 27%. Purchase intent increased by more than 10%. The campaign reached over 200 million impressions and saw a 27% average engagement rate.
Coca-Cola used Sideqik to manage and track nearly 100 influencers for its eSports campaigns. The company needed to see which... influencers delivered the most value over a year. Sideqik helped Coca-Cola automatically track influencer mentions and engagement. With Sideqik, Coca-Cola generated 86,841 engagements and achieved a 571% ROI. The brand built stronger influencer relationships and saw nearly 5x earned media value.
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
Apartment Therapy used ACTIVATE’s influencer network to find mid-tier influencers. The goal was to match content with their brand style.... ACTIVATE helped them cast influencers for campaigns. This supported both Apartment Therapy and Kitchn, a daily food magazine. The focus was on lifestyle and design content.
The Influencer Marketing Blueprint for Better Selection Decisions in Automotive
Jeep
- Automotive
- Large
Auburn Hills, USA
IZEA worked with Jeep to highlight the "Go Anywhere. Do Anything" lifestyle. Influencers drove Jeep Wranglers on the Rubicon Trail... and shared their off-roading experiences. The campaign focused on the vehicle’s capability and the sense of community. Content from creators showed the freedom and adventure of the Jeep brand. The project used authentic influencer coverage to boost excitement for Jeep’s all-electric Recon.
Hyundai used creator marketing to promote the IONIQ 5 electric SUV. QYOU Media and Culture Brands ran a TikTok campaign... with four influencers, reaching 22 million subscribers. The campaign generated 10.5 million video views and 523,000 engagements, with a 5% engagement rate. Creators showed the car's features in authentic, personal content. The campaign targeted the African American community and boosted brand consideration.
Driving ROI and results: Understanding the Impact of Influencer Marketing in Education
Skillshare
- Education
- Medium
New York, USA
Makrwatch helped Skillshare scale their YouTube influencer marketing. They automated creator discovery and managed partnerships with over 3,000 creators, producing... 18,000+ videos. In 2021, Skillshare averaged 774 videos per month, with a 0.74% click-through rate and 12.14% conversion rate. Makrwatch’s tech and full-service support saved Skillshare time and enabled rapid growth. Data analysis tools improved campaign tracking and creator performance.
Recent adoption and success with Influencer Marketing software in Entertainment
2 Blue
- Entertainment
- Small
Mumbai, India
2 Blue uses GetEvangelized to reach audiences with specific, relevant marketing content. The platform helps avoid spam and keeps messaging... focused on user behavior and lifestyle. 2 Blue values how GetEvangelized promotes positive content and maintains high standards. This approach makes social media communication more effective for creators.
Health Promotion Board
- Government Administration
- Large
Kobe helped the Health Promotion Board run an influencer marketing campaign to support mental health. The campaign used creators who... shared real stories to break stigma and encourage people to seek help. Influencers reached different groups with authentic content. The campaign showed that it is okay to reach out for support. This helped more people listen and engage with mental health topics.
Influencer Marketing in Action in Other Industries
Capgemini
- Very Large
This case study shows how Capgemini used influencer marketing with Onalytica. The goal was to improve their brand presence in... finance and tech. The content does not share specific results or metrics. Capgemini is a very large company. The focus is on influencer marketing strategy for B2B brands.
Les Laboratoires Pierre Fabre
- Pharmaceuticals
- Large
Castres, France
Traackr helped les Laboratoires Pierre Fabre shift from VIP influencers to smaller, more credible creators for their Avène Cleanance ComedoMed Peeling campaign. The team used... Traackr to select 50+ creators with high engagement and audience relevance. The campaign achieved over 3 million impressions and doubled the brand’s benchmark engagement rate. It became the fourth-highest performing influencer campaign for the France team. The results proved that smaller, community-aligned creators can outperform top-tier influencers in driving market share and purchase intent.
Recent adoption and success with Influencer Marketing software in Telecommunications
Turkcell
- Telecommunications
- Large
Istanbul, Turkey
Humanz used travel influencers to show Turkcell’s strong cellular coverage across Turkey. The team sent creators to remote locations to... upload content, proving network reliability. Humanz selected top Turkish travel influencers with local audiences. The campaign achieved a 5.5% engagement rate, three times the industry average. It became Turkcell’s most effective influencer campaign and won the Inflow Awards for best influencer campaign of the year.
Santander Río Bank uses Meltwater to monitor brand mentions across news and social media. The communications team tracks sentiment and... shares real-time alerts using the mobile app. Meltwater's analytics help them understand public perception and guide messaging. Shareable dashboards keep all stakeholders informed. The bank credits Meltwater with helping them respond quickly to potential threats and manage their reputation.
The Latest Influencer Marketing Deployments delivering value in Human Resources
SD Worx
- Human Resources
- Large
Antwerp, Belgium
SD Worx used Social Seeder to launch an employee ambassador program. They recruited over 500 internal ambassadors, with 80% active... monthly. One campaign, "Reward without extra labor costs," achieved a 60% share rate among invitees, generating 133 shares and reaching 16,134 people. The program increased internal engagement and content reach. SD Worx used posters and branded gifts to boost participation.
CMIT Solutions of Portland Central
- Information Technology And Services
- Small
Portland, USA
Barracuda XDR helped CMIT Solutions of Portland Central manage five security areas from one console. The team could quickly filter... alerts and focus on real threats. This led to better customer retention and minimal client turnover. The company is now expanding with a second office in central Oregon. Barracuda XDR gave them a consolidated view of all security services for each client.
The Influencer Marketing Blueprint for Better Selection Decisions in Hospitality
Palladium Hotel Group
- Hospitality
- Large
Ibiza, Spain
Palladium Hotel Group used Influencity to boost brand visibility in the luxury travel market. They targeted Millennials and Gen Z... by working with influencers who matched their guest profiles. Influencity’s platform helped them select the right influencers for each resort. This strategy built authentic connections and increased guest loyalty. Influencer campaigns helped drive bookings year-round, even in off-seasons.
Driving ROI and results: Understanding the Impact of Influencer Marketing in Events Services
Solidays
- Events Services
- Small
Paris, France
Solidays used Kolsquare to boost HIV prevention messages through creator campaigns. The festival partnered with 43 creators, reaching 9 million... people and generating €1 million in earned media value. Kolsquare helped Solidays track content and measure campaign impact in real time. Influencer marketing became key for spreading awareness and supporting ticket sales. The strategy focused on credible creators who shared Solidays' values, making the message stronger and more trusted.
