Limelight Marketing Systems
- Marketing And Advertising
SocialPilot helped Limelight Marketing Systems improve efficiency. The agency struggled... with using multiple tools for social media scheduling, which caused extra work and hurt customer experience. SocialPilot replaced several tools with one platform for content creation, calendar planning, and publishing. The team used features like client dashboards and white-labeling. This made approvals faster and let the agency take on more clients. Clients could see all their social media activity in one place.
Loomly helped Be My Social, a digital marketing agency, manage all social media accounts in one place. The team chose... Loomly for its cost-effectiveness and easy account scaling. Loomly’s analytics feature made client reporting simple and clear. The platform saved about 2.5 hours per day per employee compared to manual work. Built-in communication tools reduced time spent emailing clients by at least an hour daily.
Digimind helped MRM//McCann Singapore use social media listening. The agency created... content for the Hershey’s Happygrams campaign. They focused on customer needs using social media intelligence. The solution supported content that connects with people. The case shows how social listening tools help agencies build better campaigns.
BuzzSumo helps Connective3 deliver better international PR results. Connective3 uses BuzzSumo's... Trending Tool and Monitoring & Alerts to track client backlinks and spot trending topics. This lets them react quickly to news and connect with journalists. They can update clients faster and scale international campaigns. Their work with BuzzSumo led to client coverage in major outlets like CNBC and The Telegraph.
Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved... from manual research to real-time dashboards and AI-powered sentiment analysis. They used Brandwatch to map cultural trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.
Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved... from manual research to real-time dashboards and AI-powered sentiment analysis. They used Brandwatch to map cultural trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.
Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved... from manual research to real-time dashboards and AI-powered sentiment analysis. They used Brandwatch to map cultural trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.
Iconosquare helps Coffey and Tea track and analyze social media performance. The agency uses... Iconosquare's analytics, reporting, and engagement tools to improve content for tourism and hospitality clients. Meg Coffey and her team focus on storytelling and use platform features to boost engagement. Iconosquare's metrics guide their strategy and help them understand audience reactions. The agency grew from 3 to 5 people during the pandemic.
ContentStudio helped Webeing improve their client results with smarter workflows. Webeing used ContentStudio... to manage and schedule social media content. They saw a 72% decrease in delivery speed. The platform made it easier for Webeing to scale up and deliver better outcomes for their clients.
Statusbrew helped Timely Ltd. , a media...advertising company in Japan, manage social media for their clients. Timely wanted to increase ROI and reduce training costs. They chose Statusbrew for its easy interface and strong analytics. The platform let Timely manage many client profiles from one dashboard. Timely's team saved time and showed clear results to clients. Statusbrew's tools helped Timely grow as a social media agency.
Planable helped Public Alliance manage social media content more efficiently. The agency needed... better ways to plan, review, and schedule posts. With Planable, the team improved collaboration and transparency. They could see all marketing efforts in one place. The team found it easy to use from the start.
Monika Czaplicka is a social media expert and CEO of Wobuzz. She started her... career by managing social media profiles. Her book 'Managing Crises in Social Media' helped her start her own agency. She uses Postfity to schedule posts for clients, saving time. She believes in personal branding to avoid social media crises.
Publer helps Digital Sargeant, a marketing agency, manage social media for clients on LinkedIn, Google Business Profiles, and Instagram. The tool streamlines... content creation, scheduling, and reporting. Jennifer Sargeant, the founder, calls Publer her "digital Swiss Army knife" for its flexibility and value. She joined the Publer Ambassador Program and now earns consistent affiliate income. Publer supports her agency’s growth and makes daily work easier.
Socialinsider helped Caktuss, a digital marketing agency, cut social media reporting time by 50%. The platform unified... analytics from Instagram, Facebook, LinkedIn, Twitter, and TikTok. Caktuss saved about 20 working hours per employee each month. They used competitor analysis and campaign monitoring to improve client retention and win new deals. Socialinsider's user-friendly interface and flexible pricing made it easy for Caktuss to optimize workflow and strengthen client relationships.
Raindrop Marketing Agency
- Marketing And Advertising
Kicksta helped Raindrop Marketing Agency grow their clients' Instagram accounts. Raindrop's team saved... hours by using Kicksta to gain followers. This let them focus more on their clients. Their clients saw growth that drove sales and built brand connection. Instagram became a key part of their marketing strategy with Kicksta's support.
RecurPost helped Jen Vazquez Media boost engagement by over 5,000% across multiple platforms. Before RecurPost, Jen... managed posts manually and lost content after one-time use. With RecurPost’s evergreen library, category scheduling, and automation, she increased posting from 2 Reels per week to up to 5 per day. Facebook comments grew by 627%, LinkedIn posts by 4,778%, and Instagram comments by 5,986%. Jen now saves time, maintains daily visibility, and recommends RecurPost to her clients.
CLASS Digital Marketing
- Marketing And Advertising
RiteKit tools help CLASS Digital Marketing boost social ROI in real estate marketing. They use RiteForge,... RiteBoost, and Rite.ly to manage social media for investment properties in Australia. Auto hashtags and link shortening save time. Rite.ly CTAs drive leads by sending people to landing pages. They see up to an 8% click-through rate on some campaigns.
PostSpeaker helps Fronteer, a creative agency, boost its visibility on social media. The team uses... PostSpeaker to share two posts per week, reaching more people on LinkedIn. 21 employees act as promoters, making content sharing easy and automatic. Fronteer shares client cases, updates, and recruitment posts. The tool saves time and keeps messaging consistent across personal accounts.
Hoyden Branding uses Gain to improve their workflow and client satisfaction. Gain acts as... a central hub for social media operations, allowing real-time collaboration and efficient content management. Since using Gain, Hoyden has seen smoother workflows and better team collaboration. The automated content calendar helps manage deadlines and publishing schedules, saving time and reducing errors. Clients appreciate the user-friendly interface and clear revision history, which builds trust in the process.
EVS7 dialer software helped City Storm Leads boost call center productivity. The company switched... from an expensive dialer to EVS7, saving money and improving call quality. With EVS7, City Storm Leads increased calls by 600% and grew its telemarketing team by 700%. The software was 800% more cost effective than their previous solution. The CEO praised EVS7 for its easy-to-use features and strong customer support.
Infegy Atlas helped 20ten, a creative agency, find the best gaming franchise partner for their FMCG client. 20ten used Infegy... Atlas for social listening and text analytics to compare eight gaming brands. They measured reach, audience alignment, and sentiment. The chosen partner had 113% more reach than average and 30 times higher activation value than the client's initial choice. The campaign led to 300+ stores carrying the product, an 88% increase in campaign performance, and a 260K social media reach.
Kontentino helps BBDO Belgium manage social media for top brands. The agency uses... Kontentino for team collaboration, content approval, and client feedback. The platform makes it easy to write, approve, and publish posts. It reduces emails and streamlines updates, even on mobile. BBDO Belgium says Kontentino makes their workflow smoother and improves client satisfaction.
Plasenta Conversation Agency
- Marketing And Advertising
Monitera helped Plasenta Conversation Agency improve social media monitoring for its brands. Plasenta used Monitera's... Listen, Alert, and Wall products to track brand mentions, manage crises, and report team performance. The agency could instantly access and analyze social media data, respond to risky situations, and deliver better reports to its clients. Plasenta improved team management and communication with brands. Feedback showed increased satisfaction among the brands Plasenta serves.
Allen Crabbe’s Marketing Team
- Marketing And Advertising
Flye helped Allen Crabbe’s Marketing Team find new partnership opportunities off the basketball court. The team wanted... to know which family and fashion brands Allen’s fans liked, especially in Portland, New York, and LA. Flye identified 120 brands that Allen’s fans follow, mostly in sports, lifestyle, and fashion. Flye showed the team how fan interests differ by city and compared them to global trends. Allen’s team is now reaching out to top brands for new partnerships.
Madgicx helped Venture Suite, a digital marketing agency, speed up their ad processes. The team used... Ads Manager 2.0 and Audience Launcher to automate and optimize campaigns. This saved time and reduced the need for extra media buyers. Venture Suite added $1-3M per month to their clients' revenues in less than 6 months. They saw a 287% increase in monthly ad spend, 262% more website leads, and 244% more sales.
Boosterberg helped Kremsa Digital automate Facebook post advertising for a Ford dealership. The dealership wanted... to grow brand awareness but lacked advertising skills and budget. Kremsa Digital used Boosterberg to run automated reach campaigns. As a result, impressions increased by 66% and ad costs dropped by 14%. This covered both campaign and Boosterberg costs.
Social Media Marketing in Action in Other Industries
ACI Worldwide
- Financial Services
Oktopost helped ACI Worldwide boost brand awareness with its employee advocacy platform. ACI faced challenges... with limited marketing resources and strict social media compliance rules. The company trained employees and used Oktopost to manage and approve social content. Employees shared curated posts, increasing engagement and reach. Results included a 35% increase in audience reach, 130% more website traffic from social media, and 40% more leads from employee-shared content.
Hilton used Qualtrics XM for Customer Experience to collect and analyze guest feedback in real time. They replaced traditional... post-stay surveys with a continuous listening program, engaging guests before, during, and after their stay. Hilton used messaging and AI-driven analytics to identify and resolve guest issues quickly, like improving towel quality. The Stay Experience Platform helped Hilton break down silos and put customer feedback at the center of their operations. Hilton achieved faster problem resolution and real-time insights into guest experiences.
Dassault Systèmes' 3DEXPERIENCE platform helped Raphe mPhibr, an India-based aerospace company, transform UAV design. Raphe used CATIA,... SOLIDWORKS, and SIMULIA to create over 100 unique IP breakthroughs in robotics, aerospace, and advanced materials. The platform enabled Raphe to engineer a 600g four-kilowatt engine, much lighter than the usual 4-5kg. This made their mR10-IC drone lighter and more powerful. Raphe optimized design and manufacturing, reducing the need for costly prototypes.
Reconcilor and LiveMine helped Bellevue Gold Limited improve mining operations at the Bellevue Gold Project. The company faced... challenges with tracking, data quality, and process compliance. By using Reconcilor for data management and reconciliation, and LiveMine for real-time data collection, Bellevue Gold improved data accuracy and operational productivity. The solutions enabled better tracking of mining compliance, standardised data sources, and increased confidence in reporting. These changes led to improved performance and cost-effectiveness in their mining process.
Pictory helped Emmanuel, a video content creator, save 65% on software costs. He also saved... 60% of his time on each video. Emmanuel no longer needs to buy multiple subscriptions. Pictory's AI video generator keeps improving. This tool makes video creation faster and cheaper.
Practina helped Aesthetic Center boost its social media presence. The center used... Practina's AI to create posts and automate scheduling. Practina's AI ad tools made running ads easy and affordable. In 30 days, Aesthetic Center reached 1.4 million people, got 39,140 post engagements, 1,668 results, and a $0.14 cost per click. The center saw more impressions, higher engagement, and a stronger online community.
Sendible helped VOIMA increase credibility with its white label social media management platform. VOIMA used Sendible... to build trust with clients and generate more revenue. The platform's features include social media scheduling, analytics, and team collaboration. VOIMA benefited from streamlined workflows and improved client relationships. The case highlights Sendible's value for agencies seeking to enhance their brand and client trust.
Zoho CRM helped Agappe Diagnostics manage sales and service in one system. Before, Agappe used... many tools and had no single view of customers. Zoho CRM gave field agents a mobile app with all customer info. The company now has better reporting and a 360-degree customer view. Agappe saw an 80% increase in productivity and higher operational efficiency.
VC Bee used Viral Content Buzz to revive an old, abandoned site. The platform helped... generate traffic by initially sharing content on StumbleUpon, which then attracted natural likes from users. The case study highlights the importance of not relying solely on Viral Content Buzz for social media engagement. It suggests using the platform to identify content with viral potential and then expanding efforts through ads or influencer outreach.
bc. lab monitor nutzte...KI-gestütztes Medien-Monitoring mit Large Language Models wie ChatGPT und Google Gemini. Ein führendes Unternehmen aus der Wirtschaft musste eine Fusion in den Medien überwachen. Die Plattform analysierte täglich hunderte Artikel automatisch und kategorisierte sie nach Tonalität. Das PR-Team sparte viele Stunden manueller Arbeit. Die Kommunikation wurde schneller und gezielter gesteuert.
Radarr and AFN used social media analytics to track food trends during the pandemic. They studied what... people cooked and shared online from March 2020. Their goal was to boost website traffic and engage their audience. Website traffic grew by 1000% from March to December 2020 with less than 10% of the total media budget. Viewership increased by 30% in June 2020 and stayed high.
Dataminr Pulse helped a global bank improve its security operations center. Before using Pulse,... the bank lost nearly $13 million in assets due to high-risk events. With real-time alerts and geovisualization, the bank now detects threats faster and more accurately. In one case, Pulse alerted the team to explosions in Uganda 30 minutes before news outlets, allowing quick evacuation of employees. The bank now has better workflows, greater visibility, and increased safety for its people and assets.
SentiOne React helped AirHelp automate customer service across 35 markets and 16 languages. AirHelp used SentiOne... to collect all customer messages in one queue and assign them to agents faster. The solution integrated social media and messaging apps, cutting Messenger response time by 65%. AirHelp now answers four times more Facebook comments. The platform gives real-time insights into team performance and customer service quality.
Bakamo used the Talkwalker social intelligence platform to study the EVE Online gaming community. They wanted to... understand gamers and their experiences better. The platform helped Bakamo gather deep customer insights. These insights could change how HR teams and gamers see gaming. The case shows how social listening can reveal new trends in gaming and HR.
BirdSeed Video Showcase helped Eikonikos increase their leads by 4 times. The tool fits... well into their workflow and is easy to enable or disable as needed. Eikonikos used BirdSeed to connect with website visitors and improve engagement. The flexibility of BirdSeed allowed them to use only the tools they needed. Leonard Wolff, a developer at Eikonikos, shared this result.
Pom'Potes used Twitter to run a digital campaign targeting teenagers in France. The campaign featured... three video ads and a custom hashtag, #SnackEnScred, to drive engagement. Pom'Potes worked with Socialclub to create content with scenes of teens and schools. Twitter's targeting tools helped reach their main audience. The brand found Twitter better for conversations than Snapchat.
FBA used Breeze, an AI-powered tool in the HubSpot platform, to improve sales and marketing. They wanted to... get more leads. After using Breeze, FBA increased lead generation by 216%. This shows how AI tools in HubSpot can help companies grow their sales and marketing results.
Digivizer helped illy Australia grow their revenue by 573% year over year. The company used... Digivizer's digital marketing solutions. This led to a big increase in sales. The case shows how digital marketing can drive strong business results. illy Australia saw clear growth from using Digivizer's services.
Meltwater’s social intelligence solution helps Pernod Ricard track consumer trends and brand performance. The Consumer Insights... team uses custom Campaign Tracker dashboards to measure campaign impact and brand health. Automated reports and integrated review data save time and improve strategy. Meltwater’s tools also support ad hoc research and ESG tracking, helping Pernod Ricard meet sustainability goals and share insights across teams. The company uses these insights to drive innovation and stay ahead in the premium spirits market.
Meltwater’s social intelligence solution helps Pernod Ricard track consumer trends and brand performance. The Consumer Insights... team uses custom Campaign Tracker dashboards to measure campaign impact and brand health. Automated reports and integrated review data save time and improve strategy. Meltwater’s tools also support ad hoc research and ESG tracking, helping Pernod Ricard meet sustainability goals and share insights across teams. The company uses these insights to drive innovation and stay ahead in the premium spirits market.
Meltwater’s social intelligence solution helps Pernod Ricard track consumer trends and brand performance. The Consumer Insights... team uses custom Campaign Tracker dashboards to measure campaign impact and brand health. Automated reports and integrated review data save time and improve strategy. Meltwater’s tools also support ad hoc research and ESG tracking, helping Pernod Ricard meet sustainability goals and share insights across teams. The company uses these insights to drive innovation and stay ahead in the premium spirits market.
Minter. io helped LoveRaw...improve their Instagram stories highlights. LoveRaw used branded recipes, career posts, behind the scenes content, Q&A, and wallpapers to engage followers. The highlights used strong branding, swipe up links, and creative visuals. This made it easier for customers to find information and connect with the brand. LoveRaw built trust and encouraged sales through these Instagram features.
StatSocial helped Crumbl use audience data to understand the difference between their social followers and core customers. Crumbl used these... insights to validate celebrity partnerships and target marketing campaigns more effectively. By integrating StatSocial data into their CDP, Crumbl excluded current customers from new acquisition campaigns. This led to a 60% increase in weekly new customers, from 80,000 to 130,000. Crumbl also achieved a 6x return on ad spend in Meta campaigns using StatSocial audiences.
Later Influence helped Premier Protein run a fall influencer campaign for their Pumpkin Spice Protein Shake. The goal was... to boost brand awareness and drive website traffic using influencer-generated content on TikTok, Instagram, Pinterest, and YouTube. Later sourced and managed 78 creators, who produced 144 original pieces of content. The campaign reached 23.2 million people, generated 2.7 million impressions, and achieved a 5.2% average engagement rate. Premier Protein saw increased clicks, purchases, and social followers as a result.
IT Professional
- Information Technology And Services
An IT professional was having trouble managing many social media accounts. Scheduling posts for... different audiences took a lot of time. They started using feedalpha to automate post scheduling across platforms. This let them plan posts ahead and share content at the best times. The tool also gave content ideas and analytics to improve their social media strategy. As a result, they saved time and managed their accounts more easily.
BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.
BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.
World Wide Technology
- Information Technology And Services
Sococo helped World Wide Technology move to a virtual office. The company needed... to hire more people and work with clients in new ways. Sococo made it easy for teams and clients to meet online from anywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.
Team Webgalli
- Information Technology And Services
Team Webgalli used Elgg 1. 8.11 to build...a social networking site for CMC Alumni. They integrated Google Maps and Google Geo Coding API for location features. The site uses jQuery and Ajax for a fully ajaxified experience. Only limited core plugins were used. The project shows the flexibility of the Elgg platform.
Turbonomic needed a better way to use their employees to reach customers. Their old tool... was expensive and few employees used it. They switched to a new solution and set it up at no cost. They saw an 84% increase in employee adoption. Employees shared more in one week than they did all of last year. Turbonomic also cut their overall costs by 63%.
Driving ROI and results: Understanding the Impact of Social Media Marketing in Consumer Goods
Forever Living Products
- Consumer Goods
Retortal created a social media management tool for Forever Living Products. Forever needed to... control social media posts by its business owners to protect its brand and ensure compliance. The Retortal dashboard helped block non-compliant posts and educated users on proper content. Many business owners paid to use the tool, leading to better compliance and increased online sales. The platform made it easy for business owners to start social media marketing with pre-written posts and asset management.
Buffer helps Letterbox Gifts plan and schedule social media campaigns for holidays and events. The company uses... Buffer’s social media calendar to organize posts for key dates like Mother's Day and smaller occasions. Multiple staff members add content in one place, making collaboration easy. Buffer’s Instagram grid preview helps keep posts diverse and on-brand. Letterbox Gifts credits Buffer for making their social media strategy more effective and organized.
Emplifi Care helped Salomon cut social response times by 45%. The brand sped... up case handoff by 70% with seamless routing to customer service teams. 99.8% of cases are now handled efficiently through a connected system. Salomon unified its social media reporting and improved communication across dozens of global channels. The solution brought structure and speed to Salomon’s customer support.
Dove Men+Care USA used Miappi technology to run a wellness campaign with Headspace. The challenge was... to collect and validate proof of purchase images from customers. Miappi provided a platform with direct upload and OCR to verify receipts. This made it easy for customers to join and for Dove Men+Care to manage the process. The campaign collected almost 1,000 submissions and helped increase sales, brand awareness, and support for mental health.
Socioh helped an 8-figure celebrity DTC brand improve their DABA ad CTR by over 70% in just 2 days. The brand used... Socioh’s Branded Catalogs and Smart Switch features to test different ad messages and designs. Testing included product reviews, PR features, and aggregated social proof. The best results came from a two-image template with aggregated social proof. After creative testing, the brand saw a 70% increase in CTR, showing the value of data-driven ad optimization.
Facelift Data Studio helped Benefit Cosmetics grow their social media engagement by 50%. The company unified... data from over 100 social channels across 36 markets. They saw a 22% increase in reach and a 58% increase in followers. Centralizing analytics let teams focus on content and digital growth. Competitive benchmarking and BI integrations supported their global strategy.
St John Ambulance
- Non Profit Organization Management
Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted... to cut production costs, increase creative agility, and keep their brand consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.
The Ocean Cleanup
- Non Profit Organization Management
Coosto helped The Ocean Cleanup manage a big rise in social media engagement. The Ocean Cleanup... saw a 367% increase in fan engagement from Q2 2019 to Q1 2020. Coosto made it easy for their team to answer questions and thank supporters. The platform let them organize all messages in one place and respond quickly. Coosto's tools helped them understand their community and improve their content calendar. The Ocean Cleanup used Coosto to keep their audience informed and engaged.
WordPress, WooCommerce, and Pressable helped Kindness. org build a...flexible, easy-to-update website. The site supports their mission to make kindness measurable and actionable. Automattic created a custom block to show donation impact. Non-technical staff can update content quickly and stay on brand. The tools make it simple for Kindness.org to share their message and grow their programs.
Keyhole helped 4-H Council track their monthly campaign performance. The tool provided... clear data on engagement and reach. 4-H Council used these insights to measure success. They improved their campaigns using Keyhole’s analytics. The results gave them confidence in their social media strategy.
GivingTuesdayNL
- Non Profit Organization Management
Awario helped GivingTuesdayNL track over 1,600 social media mentions with a reach of 13. 5 million during...their first campaign. The team used Awario to monitor the #GivingTuesdayNL hashtag, respond to posts in real time, and connect with major media outlets. Over 250 charities mentioned the hashtag, leading to TV and radio interviews. Awario's dashboard enabled fast engagement and saved many work hours for the volunteer team.
Fastory helped BNP Paribas Asset Management run an internal video contest. Employees filmed short... videos with BNP filters and voted for their favorites. The campaign aimed to boost team spirit and support a new brand identity. The average game session lasted 5 minutes and 24 seconds. The signup rate reached 44%. BNP Paribas praised Fastory for supporting innovation and culture adoption.
Vertical IQ helps Lakeland Bank connect with business owners and diversify its loan portfolio. The bank uses... Vertical IQ for industry insights, prospecting, and relationship building. Bankers access detailed industry profiles and alerts to stay informed and add value for clients. Staff report more confident, informed conversations and better client engagement. Vertical IQ supports Lakeland Bank’s strategy to target prospects and build strong customer relationships.
Kotak Mahindra Bank uses Salesforce to improve customer experiences. They unified lead... management and loan processes. This helps approve loans faster and cross-sell better. They also created a 360-degree customer view. This makes service seamless across products. Salesforce helped them consolidate 12 systems into one platform. This transformation took eight months.
Cool Tabs helped BBVA Bancomer boost their social banking strategy. The bank used... social media campaigns to engage soccer fans with a trivia quiz tied to the Liga BBVA Bancomer sponsorship. The campaign ran for five days and drew over 3,500 unique participants, 31,553 page views, and 3,150 new Facebook fans. BBVA Bancomer gained valuable user data and increased engagement with their posts. The platform made it easy to set up campaigns and provided strong customer support.
Locobuzz helped a fintech startup improve customer experience. The company wanted... to manage social media, speed up response times, and get better customer insights. Locobuzz integrated social media with Slack for central communication. First response time dropped from 30-40 minutes to 20 minutes. The resolution rate increased by 88%. The brand's social reputation score went up. Workflows became more streamlined with zero silos.
Arangio Athletic Fitness
- Health, Wellness And Fitness
Joseph Arangio, founder of Arangio Athletic Fitness, wanted to grow his brand and provide valuable content to his clients through social media. He struggled to... find a tool to manage multiple accounts until he discovered MeetEdgar. With MeetEdgar, Joseph organized and repurposed his content, growing his Facebook following to 13,000. He spends just 2-3 hours weekly scheduling content, allowing him to focus on his passions. MeetEdgar's Content Library feature helps him categorize and repurpose content efficiently, supporting his business growth.
SocialMadeSimple helped HOTWORX grow their franchise with AI-powered social media lead generation. They started with... two studios and a $3,400 ad budget. Now, they manage hundreds of studios with over $200,000 in monthly social media ads. SocialMadeSimple delivered qualified leads using hyper-local Facebook and Instagram campaigns. HOTWORX saw scalable growth and efficient franchise development with this solution.
Virgin Active used DataEQ’s Engage platform to improve social customer service. The company wanted... to respond faster to more customer queries on social media. Engage helped Virgin Active increase their monthly response rate by 25%. Even when priority tickets rose by 23.6%, their response rate improved by 19.8 percentage points. Virgin Active also reduced average response time by almost 30 hours. The tool made social customer service easier for agents and improved customer support quality.
Healthy Stuff Online Ltd
- Health, Wellness And Fitness
SmarterQueue helped Healthy Stuff Online Ltd manage over 50 social media accounts with just one person. Before, their team... spent hours manually posting and planning content. With SmarterQueue, they save time, money, and effort. The platform's "Find Content" and "Analytics" features made social media management easy. Traffic to their website increased, and revenue from this traffic covers the cost of SmarterQueue. The team now works more efficiently and recommends SmarterQueue to other businesses.
Rallio helped Massage Heights manage social media for all locations. When the pandemic... forced closures, Massage Heights paused Rallio Local services. Their average daily engagement dropped by 86.9%. After restarting Rallio Local, daily engagements rose by 216% in the first month. Locations that kept posting saw up to 750% more followers and 45% higher engagement. Local social media proved critical for business recovery.
The Latest Social Media Marketing Deployments delivering value in Education
South University
- Education
OpenMoves helped South University use targeted email automation to engage students across 11 campuses and online programs. The university needed... better segmentation and automation to reach different student groups. OpenMoves launched over 600 automated campaigns, sending 5.2 million emails year-to-date. The campaigns achieved a 22.6% unique open rate and 10x growth in engagement with personalized content. The new strategy improved communication, compliance, and operational efficiency.
Spotler's WhatsApp and Live Chat help Radboud University answer student questions fast. The university uses... one WhatsApp number and Spotler's dashboard to let many staff reply at once. They track question history and add tags to see common topics. Live Chat is cheaper than their old chat tool. Students get quick answers because the system is easy to use and the team is large.
Jatheon helped Hutto Independent School District switch from Gaggle for email archiving. The district had... problems with slow search, limited export options, and high export fees. Jatheon made the transition smooth and easy. Search speed improved and exports became simpler. Staff now save time with faster, more flexible searches and better workflow.
Jatheon helped Hutto Independent School District switch from Gaggle for email archiving. The district had... problems with slow search, limited export options, and high export fees. Jatheon made the transition smooth and easy. Search speed improved and exports became simpler. Staff now save time with faster, more flexible searches and better workflow.
The Latest Social Media Marketing Deployments delivering value in Entertainment
Mobile Premier League (MPL)
- Entertainment
Mobile Premier League (MPL) wanted to get more attention during the cricket season. They used a... special influencer marketing plan to reach people in smaller cities. Influencers made fun videos showing pride in the MPL jersey. This helped create excitement for MPL among sports fans.
ListenFirst helped Blumhouse Productions use Facebook Audience Insights for the movie 'Lowriders. ' The team...wanted to target Hispanic audiences better and spot city trends to boost box office results. ListenFirst provided weekly reports on Facebook activity by city and tracked audience growth. The team adjusted theater locations and marketing in real time. 'Lowriders' grossed $2.4M on opening weekend, beating the $1.5M goal, and reached $6M after two months.
Mish Guru helped Rhythm & Vines boost engagement at their summer music festival using Snapchat. They created a... paid geofilter for attendees and collected user generated content with Mish Guru. The campaign got over 1 million geofilter views, 21,767 opens, and 14,130 uses. Rhythm & Vines received more than 2,000 pieces of user content. The mix of paid and organic stories drove high brand visibility and user action.
Audible used Roialty's OneTarget solution to analyze their Twitter audience. The goal was... to understand the media market and create effective marketing personas. The analysis identified four key audience segments: Gamer, Active Adult, Entrepreneur, and Young Book Addicted. This helped Audible tailor their marketing strategies and improve customer experience.
The Latest Social Media Marketing Deployments delivering value in Computer Software
Microsoft
- Computer Software
Khoros Communities helped Microsoft shift from basic support to real customer engagement. The Microsoft Power... BI Community grew by 600% after launch, but support headcount stayed the same. Peer-to-peer support in the community saved Microsoft millions of dollars in support costs. 75% of community content now comes from members, making it self-sustaining. Microsoft saw faster response times, higher solution rates, and happier customers. The success led to similar communities for Power Apps and Microsoft Flow, all powered by Khoros.
Khoros Communities helped Microsoft shift from basic support to real customer engagement. The Microsoft Power... BI Community grew by 600% after launch, but support headcount stayed the same. Peer-to-peer support in the community saved Microsoft millions of dollars in support costs. 75% of community content now comes from members, making it self-sustaining. Microsoft saw faster response times, higher solution rates, and happier customers. The success led to similar communities for Power Apps and Microsoft Flow, all powered by Khoros.
MSI uses HypeAuditor to improve their influencer collaborations and stay ahead in the gaming hardware market. They needed a... tool to track competitors, find influencers, and get data for proposals. HypeAuditor helped MSI audit competitors, discover high-potential influencers, and gain insights for better proposals. MSI now makes faster, data-driven decisions for their marketing and influencer campaigns.
Mentionlytics helped ContentCal track and grow its Share of Voice in a crowded B2B SaaS market. ContentCal used Mentionlytics... to measure online word of mouth and identify areas to boost brand awareness. The platform's insights led to new strategies for sparking online conversations and building trust. ContentCal grew revenue by 300% in one year and was acquired by Adobe for $100 million.
Recent adoption and success with Social Media Marketing software in Media Production
La Nacion
- Media Production
EmbedStories helped La Nacion use Instagram stories as a full marketing funnel, not just for branding. The platform delivered... a fast, solid experience. The stories looked good and loaded quickly. La Nacion found the solution reliable for their needs.
Piano helped Fortune Media launch a premium digital site in one year. The team used... Piano Composer to test and simplify subscription offers. They built a seamless paywall and improved the checkout process. Fortune Media saw a 3x increase in conversions. Piano’s tools let them manage multiple paywalls and reduce user drop-off. The company now uses Piano to personalize offers and drive more subscriptions.
Grupo Clarín’s Todo Noticias (TN)
- Media Production
Echobox Social helped Todo Noticias automate social media tasks. The team saved... the equivalent of 11 full-time employees each day. TN increased total pageviews by 29%. Engagement on Twitter grew by 32%. Echobox gave the team more time for content creation and strategy. The tool is essential for news organizations on social media.
Naytev helps Storyful improve video distribution on Facebook. Storyful uses Naytev’s... video post optimization tests. These tests find the best way to package video posts. This gives Storyful an engagement edge. Naytev supports Storyful’s organic social publishing strategy.
The Social Media Marketing Blueprint for Better Selection Decisions in Consumer Electronics
AeroCool
- Consumer Electronics
AeroCool wanted to move from B2B to B2C and connect directly with customers. They found it... hard to find the right influencers using old methods, which took a lot of time and money. With YouScan, they quickly found new influencers using filters and deep history features. They built a list of UK-based YouTubers in just a few hours and got a 100% response rate. Six months later, they still work with 80% of those influencers. YouScan made managing influencer relationships much easier and saved them time.
Lenovo wanted to improve their social media strategy. They used Sprinklr... Advocacy to help employees create and share content that mattered to them and their networks. The tool worked for all regions and company initiatives. Lenovo saw a 260% increase in social sharing. This helped them reach more people and build a stronger brand online.
Lenovo wanted to improve their social media strategy. They used Sprinklr... Advocacy to help employees create and share content that mattered to them and their networks. The tool worked for all regions and company initiatives. Lenovo saw a 260% increase in social sharing. This helped them reach more people and build a stronger brand online.
Lenovo wanted to improve their social media strategy. They used Sprinklr... Advocacy to help employees create and share content that mattered to them and their networks. The tool worked for all regions and company initiatives. Lenovo saw a 260% increase in social sharing. This helped them reach more people and build a stronger brand online.
Recent adoption and success with Social Media Marketing software in Financial Services
Binance
- Financial Services
BrandBastion helped Binance protect its brand and community on social media. Binance faced high... volumes of spam, scams, and harmful comments in many languages. BrandBastion provided 24/7 real-time moderation in 109 languages. They hid 3,715% more spam and scam comments. Binance saved 3,807 hours in moderation, equal to about 7 full-time employees. Conversation rate increased by 104% after using BrandBastion.
Lately. ai helped Amerifirst...scale social media programs for 250 loan officers across multiple states. Amerifirst needed to support local branches with social media content that did not sound too corporate. The marketing team used Lately Social A.I. Content Platform to create and manage high-quality, compliant social media posts. This made it easier for busy loan officers to nurture their online communities. The solution improved local credibility and visibility for Amerifirst branches.
Swiss Life Select Austria wanted to improve their social media presence to become the go-to provider for financial topics. They faced challenges... with negative comments and needed a scalable solution for community management. They chose Swat.io as their social media tool, which simplified planning and community management. The tool allowed them to plan campaigns in advance and coordinate internally with ease. Swat.io's features helped them manage requests and maintain an overview of community interactions.
Bloomberg L. P. used a...new financial timeseries visualization to help investment professionals analyze large volumes of event and price data. The solution replaced old charts that could not handle many event types and caused data overlap. The new tool lets users see more event types, reduces clutter, and supports fast decision-making. Hundreds of thousands of financial experts now use this scalable visualization to connect events with price changes and improve their workflow.
Reputation helped Intermountain Health improve their online presence. The healthcare provider... used Reputation’s Reviews solution and launched an SMS-based review request program. Their review volume increased by 510% in one year. The average star rating jumped from 3.7 to 4.5 in a single month. Positive review share rose from 78% to 88%. Intermountain Health also tripled their organic leads.
UMass Memorial used CoSchedule to improve their marketing process. They used CoSchedule's... Content Calendar and Social Calendar. This helped them organize tasks and campaigns in one place. The solution made it easier to schedule and publish content. UMass Memorial found success with better team coordination and visibility.
Sprout Social helped Penn State Health manage social media more efficiently. The Smart Inbox... let them respond to patients quickly and with empathy. Saved Replies made it easy to answer common questions while keeping a personal touch. Tagging and reporting gave them clear insights for better decisions. They saw a 70% decrease in time to build custom reports, a 1 hour response time, and an 80% reduction in errors.
Hootsuite helped Corewell Health manage a complex merger and rebrand across 21 hospitals and 300+ outpatient centers. The team used... Hootsuite Enterprise, Analytics, and Amplify to centralize social media, monitor sentiment, and empower employee advocacy. They reduced content volume by 61% but saw engagement rates 2.5 times higher than the industry average. Negative sentiment dropped by 50%. Content shared through Amplify reached 3 million impressions.
The Latest Social Media Marketing Deployments delivering value in Internet
Unistyle株式会社
- Internet
SocialDog helped Unistyle株式会社 improve their Twitter (X) marketing. Unistyle wanted to... increase website visits from social channels and reduce reliance on SEO. They used SocialDog to manage multiple accounts, monitor keywords, and automate follow management. This made their Twitter operations faster and more efficient. As a result, sessions from social media increased, and Unistyle saw clear business impact from their social efforts.
Mention helps Kajabi track brand mentions and customer conversations on social media. Kajabi uses Mention... to find users talking about them, even when not tagged, and to monitor competitors. This lets Kajabi respond quickly to questions and engage new leads. Mention enabled Kajabi to convert a social media mention into a Premium plan sale in one day. Kajabi credits Mention for expanding their social media reach and improving customer engagement.
Jimdo used Agorapulse to manage social media. Before, they had... no central system and did everything by hand. This made it hard to grow and keep quality high. With Agorapulse, Jimdo doubled their content and set up better workflows. Their social media presence improved a lot.
Driving ROI and results: Understanding the Impact of Social Media Marketing in Insurance
Delta Dental
- Insurance
Delta Dental's vulnerability management team spent many hours each week manually tracking threats. They needed a... better way to gather and share risk intelligence. They started using Feedly to collect and prioritize threat data in one place. This helped them cut their intelligence gathering time by 50%. Now, they get more relevant information in less time and can keep their network safer.
Verint Open Platform helped AXA transform its retail business customer journey. AXA used Verint... Speech Analytics and Workforce Management to improve service. The company reduced customer renewal average handle time by 23%, saving 3 minutes per call. Supplier call volume dropped by 34%. First contact resolution increased from 87% to 93%. AXA now uses intelligent insights to boost productivity and business growth.
Driving ROI and results: Understanding the Impact of Social Media Marketing in Real Estate
Il Mio Condominio
- Real Estate
Spidwit helps Il Mio Condominio manage its social media. The portal uses... Facebook to connect with residents and administrators. Spidwit provides two daily content pieces, keeping their social pages fresh. Gianluca, who runs the portal, also uses Spidwit to share blog articles. This makes it easier for him to reach more people and show his expertise. He recommends Spidwit for anyone in service or sales.
PromoRepublic helped PropertyGuys. com, Canada's largest...private sale real estate franchise, centralize review management and local SEO for 54 locations. The company saw a 20% lift in Google conversions and a 2.5x increase in Google Maps views. Review response rates rose from 68% to 91%, and response time dropped from 13 days to 1 day. The platform gave franchisees better visibility and measurable growth. PropertyGuys.com now competes with national real estate brands using unified marketing tools.
Determ helps Zadar Tourist Board track online mentions of Zadar and its attractions. Before Determ, the... team tracked mentions manually and missed many important posts. With Determ, they now get real-time alerts and can quickly share news on social media. Automation saves them time and helps them find mentions they would not have found otherwise. They use Determ's influence score and reach metrics to pick the best articles to share and include these results in their yearly reports.
Wakefield Council wanted to build more trust and engagement with its community. They used Orlo’s... Social Media Management platform to audit their social channels and set up social listening. The team used analytics to understand their audience and improve their social strategy. As a result, the Council’s trust score rose from 46.55% to 76.82% between March 2023 and June 2024. The Council also saw higher engagement rates and better teamwork between departments.
The Social Media Marketing Blueprint for Better Selection Decisions in Retail
7-Eleven
- Retail
7-Eleven used Foursquare Attribution to measure the impact of Pinterest Showcase ads. The goal was... to rebrand Slurpee drinks for Gen Z and increase store visits. Foursquare helped track how well the ads drove in-store traffic. The campaign led to a 60% lift in store visits among recent visitors, a 20% lift among lapsed visitors, and a 3.5% increase in brand favorability for 18-to-24-year-olds.
Facelift helped Carrefour manage social media for over 1,200 stores. Carrefour wanted to... boost local engagement and keep a strong brand image across many Facebook pages. Facelift made it easy for each store to post local content and connect with customers. The platform's simple design helped many stores use it quickly. Carrefour saw better customer communication and more engagement on social media.
The Social Media Marketing Blueprint for Better Selection Decisions in Telecommunications
telecom client
- Telecommunications
listening247 helped a telecom client combine social listening with survey data. The client faced... challenges with over 620,000 social media posts and aligning NPS and NSS scores. listening247 used advanced analytics and data curation to filter noise and categorize data. They overlaid NPS and NSS with market events for deeper insights. The client gained better customer insights, improved decision-making, and more responsive operations.
A leading telecommunications company in Portugal
- Telecommunications
Conviva’s streaming analytics helped a top telecom company in Portugal improve customer service. The company used... Conviva to reduce service calls and boost quality of experience for viewers. Real-time insights let them spot and fix issues fast. The result was better streaming and happier customers. This shows how streaming analytics can transform telecom support.
The Social Media Marketing Blueprint for Better Selection Decisions in Apparel And Fashion
PUMA
- Apparel & Fashion
inBeat used its ad mockup generator and influencer network to help PUMA run a sequential storytelling ad campaign. The campaign used... three Instagram Stories and a Reel to guide viewers from awareness to action. The first story introduced an exclusive discount, the second showed a barcode for in-store use, and the third created urgency about the offer ending. The final Reel summarized the offer and store locations to drive conversions. This approach helped PUMA engage users and push them to act.
Mum & Daughter is a small apparel brand run by a mother and daughter. They wanted to... move from offline retail to selling online. They faced problems with building trust and inspiring customers to buy. They used Tagshop to add a shoppable UGC gallery to their website. This let customers see real people wearing their clothes and buy directly. As a result, conversions increased by 186% and average order value went up by 58%.
The Social Media Marketing Blueprint for Better Selection Decisions in Oil And Energy
Shell
- Oil & Energy
NewsWhip helped Shell, a multinational energy company, monitor live issues and understand the social media landscape. Shell used NewsWhip... to support internal stakeholders with media reports, digests, and alerts. The solution enabled Shell to save 200k. NewsWhip provided real-time media monitoring and reporting tools. This improved Shell's ability to respond to crises and manage information flow.
Buzzmonitor helped Ultragaz manage content for 700 franchisees on Facebook. Ultragaz needed to... control many distributor pages and track social media data. Buzzmonitor grouped franchisees by region and enabled fast performance analysis. The platform generated a report for 700 pages in just 6 seconds. Ultragaz gained better control, faster insights, and improved monitoring of posts and engagement across all franchisees.
Amplio Coaching
- Professional Training & Coaching
Missinglettr helped Amplio Coaching save time on social media marketing. Helene, the co-founder,... used Missinglettr to automate content sharing and manage campaigns. The platform saved her team at least five hours each month. Between January and March, Amplio Coaching saw a 42% increase in new users. The tool made it easier to reach their millennial audience on LinkedIn and other channels.
Christian Coaching Network (CCN)
- Professional Training & Coaching
phpFox helped Christian Coaching Network (CCN) build a digital community for Christian coaching. Oliver Ranft needed... a platform that was affordable and easy to use, unlike costly custom solutions. phpFox offered built-in community features, social media-style navigation, and easy customization. CCN launched quickly, saving time and money. Members now connect, share, and learn in a supportive online space.
Driving ROI and results: Understanding the Impact of Social Media Marketing in Information Services
Twiplomacy
- Information Services
Audiense helped Twiplomacy find and connect with over 1,000 diplomatic missions and journalists. Twiplomacy used the... Audiense Platform to identify and segment key profiles in their target audience. This led to a 25% response rate from their outreach. The solution improved Twiplomacy’s ability to engage with senior diplomatic and media contacts. Audiense enabled more direct communication for Twiplomacy’s social media research and reporting.
Sociality. io helped Rhino...Runner manage social media for over 100 pages and 30 brands. The platform improved accuracy and efficiency for their team. Reporting features made monthly reports faster and easier. Sociality.io reduced errors and saved time during busy periods. The team values the user-friendly interface and responsive customer support.
Uber used Brand24 for social listening during the launch of their new rider app. They tracked real-time... feedback to understand user reactions and improve product features. After the app rollout, Uber saw a 100% increase in online discussion, a 90% rise in likes, and a 250% jump in shares. Social listening also helped Uber achieve a 24% increase in social media engagement during a global campaign. Uber values Brand24 for its easy dashboard and strong support team.
a leading global airline
- Transportation/trucking/railroad
Flashpoint helped a leading global airline protect its customers, employees, and brand. The airline's Red... Team needed a solution to find threats, monitor channels, and set up alerts. Flashpoint provided broad data coverage, fast threat alerts, and deep intelligence. The platform enabled the Red Team and other security teams to spot risks and respond quickly. Flashpoint's tools helped monitor customer credentials, avoid ransomware, and reduce third-party risks.
Recent adoption and success with Social Media Marketing software in Wholesale
International Flavors & Fragrances (IFF) Health Sciences
- Chemicals
Valona's market intelligence platform, integrated with FIBRES, helped IFF Health Sciences connect foresight across teams. The solution enabled... collaborative mapping and deeper analysis, breaking down silos. Teams now share a unified view of trends and future scenarios. Engagement and shared understanding increased across R&D and sales. The platform made foresight accessible and improved company-wide visibility.
Driving ROI and results: Understanding the Impact of Social Media Marketing in Hospitality
Austrian National Tourist Board (Österreich Werbung)
- Hospitality
Walls. io helped the...Austrian National Tourist Board show user-generated content on their websites. They used social walls for both B2C and B2B campaigns, including country-specific and campaign-specific walls. The language filter feature let them display posts in different languages for each market. This made it easier to target people in each country and adapt content to local needs. Social walls also motivated users to share content and showcased best practices in tourism marketing.
A global agricultural manufacturer
- Manufacturing
Resolver dashboards helped a global agricultural manufacturer improve security operations. The company struggled... with tracking incidents, loss recovery, and showing the value of security programs. Resolver worked with them to build custom dashboards for incident investigation, loss recovery, and operations. The dashboards made data easier to see and understand. This led to better reporting, fewer manual processes, and improved security discipline.
The Latest Social Media Marketing Deployments delivering value in Construction
a construction firm
- Construction
This case study shows how niche marketing and SEO helped a construction firm grow online. The firm used... targeted search optimization and local marketing to boost its digital visibility. By focusing on a specific audience, the company increased conversions and built regional authority. The strategy included tailored content, local search tactics, and sponsored posts. These steps led to stronger customer relationships and real business growth.
Recent adoption and success with Social Media Marketing software in Publishing
DIGITAL MAGAZINES
- Publishing
Social Elephants helped digital magazines compete for readers on social networks. The magazines wanted... to grow their audience and increase engagement. Social Elephants provided tools for tracking Facebook share of voice and engagement. The solution supported the magazines in their fight to capture more readers. The case highlights the shift from traditional to digital business press.
Recent adoption and success with Social Media Marketing software in Consumer Services
The Client (an online furniture rentor in India)
- Consumer Services
Rank Me Online helped an online furniture rentor in India boost lead conversion by 22% using social listening. The client faced... high competition and low ad performance. By tracking competitor mentions and analyzing customer behavior, they increased website visits by 23%. Automated engagement on forums and influencer partnerships grew campaign reach by 10X. The client converted 72% of targeted competitor customers, improving campaign ROI and brand presence.
Driving ROI and results: Understanding the Impact of Social Media Marketing in Automotive
A major automotive company
- Automotive
Interactions IVA helped a major automotive company boost agent productivity on social media. The platform improved... response speed by 46% within 20 minutes and increased unique customer engagement by 54%. Agents doubled customer engagements per hour and cut response times by 35%. The system outperformed the previous solution by 10x using the F1 metric. The company also captured 15% more relevant data.
