Sweepstakes Customer wins | Real Customer Results Across Industries 2026
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The Sweepstakes Blueprint for Better Selection Decisions in Consumer Goods
Nestle Purina
- Consumer Goods
- Very Large
St. Louis, USA
Nestle Purina wanted to get more pet households and collect first-party data. They also wanted to boost sales and teach... people about their Puppy and Kitten products. Snipp made a sweepstakes program where buyers upload receipts to enter weekly and grand prize draws. Each valid entry gives pet care tips and product suggestions. The program uses paid and owned media to reach more people. Social sharing helps spread the word and drive more sign-ups.
Coconut Bowls used VYPER to run an Instagram giveaway. They gained 37,703 new followers and 41,820 email leads in four... weeks. The campaign generated 15,536 social shares and reached over 222,263 pageviews. The landing page converted at 18%. The giveaway cost less than $1,000 to run and focused on social sharing and user generated content.
Vessi used Easypromos to run social media giveaways and grow their brand. The sneaker start-up gained over 12,000 new email... subscribers from a single giveaway campaign. Easypromos helped Vessi automate winner selection, saving hours of manual work. The platform made the process fair and transparent. Vessi now runs regular giveaways to engage their online community and boost brand awareness.
The Sweepstakes Blueprint for Better Selection Decisions in Hospitality
Airbnb
- Hospitality
- Very Large
San Francisco, USA
Airbnb used Strutta's Contest Platform to boost brand awareness. They launched the Destination Honeymoon contest with Honeyfund.com. Couples entered by... sharing photos and stories. The contest used secure daily voting and strong branding tools. Airbnb tracked all activity with Google Analytics. Over 10,000 votes were cast in one month. 240 entrants became brand advocates, and each shared link got 16 clicks on average.
Contest Factory's SpinZone Trade Show Edition helped Hyatt attract large crowds at the Signature Travel Network Trade Show. Hyatt used an... Instant Win Game to collect attendee emails and boost brand awareness for its resorts. Attendees lined up to play the SpinZone game, creating excitement and high booth traffic. Hyatt was very pleased with the results and has continued to use Contest Factory for future campaigns.
Chipotle used Votigo to run a Halloween UGC and hashtag sweepstakes called the Boorito Costume Contest. Fans visited Chipotle in... costume, took photos, and entered online using #boorito. The campaign ran for 30 days and got over 3,400 entries across Facebook, Instagram, X/Twitter, and a mobile microsite. Social voting and a live gallery drove high engagement and sharing. The contest increased in-store visits and kept fans engaged even after Halloween.
Driving ROI and results: Understanding the Impact of Sweepstakes in Retail
Lights4fun
- Retail
- Small
North Yorkshire, UK
Woobox helped Lights4fun run a Christmas photo contest on Facebook. The contest let fans upload photos and vote for their... favorite Christmas light display. Lights4fun used custom graphics and a fangate to boost engagement. The campaign grew their Facebook fan base by almost 40%. They received over 5,200 votes and reached more than 8,000 people. The contest also raised awareness for local and national charities.
Recent adoption and success with Sweepstakes software in Media Production
GQ Magazine
- Media Production
- Large
New York, USA
DojoMojo helps GQ Magazine grow its media audience at scale. Joel Pavelski, director of audience development & social, says DojoMojo... saves him time during campaigns. The platform makes it easy to set up sweepstakes, find partners, and manage promotions. It simplifies legal steps and campaign page setup. GQ Magazine uses DojoMojo to streamline audience growth and engagement.
The Sweepstakes Blueprint for Better Selection Decisions in Telecommunications
AT&T
- Telecommunications
- Very Large
Dallas, USA
AT&T used Empuls to launch Long-Service Awards for employees. The HR team saw value in the platform’s recognition and rewards... features. After initial success, they expanded to use Empuls’ social intranet and more employee engagement modules. Employees now have more choices for rewards and recognition. The platform improved employee engagement and loyalty.
