Cross Channel Advertising Client Stories | Industry adoption & Deployment Successes

Epom WL DSP helped a large US performance-based ad agency improve profits and client acquisition. The agency faced... problems with limited features, poor traffic options, and low ad performance. Epom WL DSP provided custom bid markups, white-labeling, more supply sources, and new ad templates. As a result, the agency saw 27% higher profits for advertisers, 29% higher CTR, 23% higher ad engagement, and 60% more clients per month.
Show More..

Taptica helped a leading digital media agency drive new user acquisition for a top US food delivery app. The agency wanted... more users to install the app and place new orders. Taptica ran mobile app install campaigns in 20 major US cities, targeting high-consumption mobile users. The campaigns led to thousands of weekly installs, a 30% drop in cost per new order, and a 200% increase in new order competition. The agency praised Taptica for meeting national scale and KPI goals.
Show More..

Celeste AI from Skai helped Acosta Group fix slow, manual reporting. The team used... to spend hours each month making reports for clients. With Celeste AI, they now get answers in less than five minutes. Account managers can answer urgent client questions right away. The team spends more time on strategy and less on spreadsheets. This change made Acosta Group faster and more focused on client results.
Show More..

TVadSync used its brand safety tools to help an entertainment client run ads safely on the open web. The client needed... to keep brand safety above 97% for high-profile, sensitive campaigns. TVadSync used pre-bid filters, custom blocklists, real-time monitoring, and daily checks. The campaigns reached 100% of planned impressions with no ads next to unsafe content. Brand safety stayed above 97% and risk stayed below 4% for both display and video ads.
Show More..

Dstillery's Custom AI helped an online ticketing website for live music and classical performances improve their return on ad spend (ROAS). The company was... using first-party data and a DMP lookalike partner but saw poor results. After switching to Dstillery's Custom AI audience, they saw much better ROAS. The improvement was so strong that they moved all their lookalike targeting to Dstillery.
Show More..

Kokai helped Sky Deutschland use its first-party data to improve connected TV advertising. The company wanted... to reach more relevant viewers and lower costs for a new TV package. Working with EssenceMediacom Germany, Sky Deutschland used Kokai and the Quality Reach Index to target people who added a subscription to their cart. This led to a 7x increase in audience relevance. The campaign also reached more households and reduced cost per acquisition.
Show More..

Magnite Audiences helped a leading global automotive brand improve cost per acquisition (CPA) for a new product launch. The brand used... cross-publisher audiences based on first-party data. This allowed them to run campaigns across display and online video. The solution supported scalable, cookieless targeting. The case highlights the value of standardized audience segments for campaign success.
Show More..

Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a... win rate of over 40%, optimized their effective cost per mille to $3.80, and reduced their effective cost per click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.
Show More..

WO Media Sales helped a large station group fix problems with their ad proposal process. The sales team... had trouble using the software, which led to lost revenue and wasted time. WideOrbit delivered custom training for every station. After training, sales teams felt more confident and used data better in client meetings. The group saw more sales opportunities and improved efficiency.
Show More..

Social Frontier used AI-powered digital marketing to help Asia Net increase YouTube video views and revenue. They optimized videos... for search, added relevant tags, and organized playlists. They improved video quality and used keyword research to target high-intent topics. They promoted videos across social media and built backlinks. In three months, channel views and revenue grew by 3X to 4.5X, and subscribers increased significantly.
Show More..

Media Place Partners helped Auto-Owners Insurance modernize their co-op advertising program. Auto-Owners needed to... shift from traditional media to a digital strategy for their 50,000+ independent agents. MPP built an online portal for agents to order and customize digital ad campaigns. The portal automated campaign setup and reporting. Agent participation and campaign performance increased. The program expanded from Facebook to include Instagram, Hulu, OTT, Pandora, YouTube, digital display, and broadcast TV.
Show More..

Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted... to cut production costs, increase creative agility, and keep their brand consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.
Show More..

RTB House used deep learning-powered retargeting for 99. co, a real...estate portal. The campaign delivered a CPA that was 2x more efficient than the client's goal. RTB House drove 20% of all site inquiries from over 20 million monthly visits. Inquiries for verified listings increased by more than 10x. Personalized ads and continuous optimization helped 99.co boost conversions and lower costs.
Show More..

Guild wanted to increase brand awareness among frontline workers and upskillers. They worked with... Nexxen and used its unified full-stack solution for a targeted awareness campaign. The campaign focused on reaching adults aged 18-54 in key industries. Guild used Nexxen's data solutions to engage live sports audiences across CTV, OLV, and display. The goal was to connect more people with career advancement opportunities through workforce education.
Show More..

Adstra used Viant’s Demand Side Platform and Household ID technology to target caregivers in healthcare marketing. They activated specialized... caregiver audiences built from de-identified claims and survey data. This helped advertisers reach key decision-makers in health and wellness. The campaign delivered 69% lower CTV CPM and 100% more CTV impressions compared to other data providers. Adstra’s partnership with Viant improved targeting accuracy and audience engagement.
Show More..

RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks... to target and engage top enterprise accounts. The integration with Salesforce gave Highspot clear data and actionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.
Show More..

mScanIt helped a multinational beverage brand improve its eCommerce presence. The brand faced... challenges in optimizing product pages across many platforms. mScanIt provided digital commerce intelligence for better page analysis. The solution made it easier for the brand to boost its online presence. The case shows how mScanIt can help brands reach digital excellence.
Show More..

Appier's CrossX AI helped Carrefour boost monthly online purchases and sales by 25%. The solution unified... customer profiles and enabled cross-screen targeting, increasing CTR by 87% and conversion rate by 40%. Carrefour used precise segmentation and personalized product recommendations to reach hesitant buyers. The approach reduced wasted ad spend and improved marketing budget allocation. Appier's support helped Carrefour become a leader in the competitive online retail market.
Show More..

Criteo helped adidas improve their online shopping experience. adidas used Criteo's... commerce media platform to reach more shoppers. The solution included dynamic retargeting and personalized product ads. This made shopping more engaging for adidas customers. The case shows how Criteo supports big brands in the apparel and fashion industry.
Show More..