Cross Channel Advertising Customer Deals | Implementation & Best Practices

Epom DSP helped Stackmedia, a small Abuja-based agency, reduce client cost per lead by 38%. Rising CPCs and algorithm changes... on Meta and Google made results unpredictable for Stackmedia's SMB clients. Epom DSP offered low entry costs, transparent reporting, and responsive support. Stackmedia could now show clients exactly where ads ran and how budgets were spent. Programmatic campaigns outperformed Meta and Google, giving Stackmedia a new selling point and reducing platform dependency.
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Magnite powers dentsu UK's Total TV, a private CTV marketplace. Dentsu UK uses this solution to plan, buy, and measure... connected TV campaigns at scale. The unified, data-driven approach helps an alcohol brand achieve better impact and uplift. The platform addresses fragmentation and boosts efficiency for CTV advertising.
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Kintegra helped Asianet boost YouTube channel growth using digital marketing and AI automation. The team optimized video keywords, tags, and... playlists to improve search rankings. They changed ad placements and enhanced video quality for better retention. In three months, Asianet saw YouTube views triple and revenue increase 4.5 times. Subscriber count also grew significantly, showing strong channel performance.
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WO Analytics helps Townsquare Media cut report generation time by at least half. The business intelligence tool gives fast insights... into inventory and revenue. Sales directors and executives use dashboards daily to track performance. Integration with WO Traffic made reporting easier and more transparent. Townsquare Media uses business intelligence to spot problems early and drive revenue growth.
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Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted... ready-to-buy shoppers on the open web and on the Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.
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Skai helped TIKI Brand bring their paid social marketing in-house. The Expert Services team restructured TIKI Brand’s Meta ad account... and used Skai’s features to optimize campaigns. They created Conversion Lookalike audiences and used Bid Multipliers for better targeting. ROAS improved by 181% and CPA dropped 63% quarter over quarter. TIKI Brand saw fast, dramatic results with Skai’s paid social solution.
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St John Ambulance used Microsoft Advertising's Copilot and Ads Studio to boost creative agility and scale. They applied generative AI... to quickly create custom ad visuals, saving time and reducing manual design work. The team saw a 22% increase in click-through rate, a 30% rise in return on ad spend, and over 50% more clicks. AI-powered tools helped maintain brand consistency and reach wider audiences. St John Ambulance overcame resource constraints and improved campaign performance with automated creative production.
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TVadSync used its brand safety tools to help an entertainment client run ads safely on the open web. The client needed... to keep brand safety above 97% for high-profile, sensitive campaigns. TVadSync used pre-bid filters, custom blocklists, real-time monitoring, and daily checks. The campaigns reached 100% of planned impressions with no ads next to unsafe content. Brand safety stayed above 97% and risk stayed below 4% for both display and video ads.
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Taptica helped a leading European food delivery app grow its user base in 11 markets. The company wanted more loyal... users who would place repeat orders. Taptica used programmatic technology and localized ad campaigns to reach the right people. They tested different ads and targeted users by city, carrier, and cuisine. The campaigns beat First Order Rate goals by up to 26% and boosted conversions by 54%.
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mScanIt helped a global brand improve its eCommerce presence. The brand used mScanIt to monitor and analyze product pages in... real time. Artificial intelligence gave insights into product titles, descriptions, and images. This led to better visibility and engagement across digital commerce platforms. The solution addressed many challenges in the brand's digital strategy.
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RTB House helped Mosaic Brands Ltd, a leading fashion retailer, boost their retargeting results. The company needed to improve ad... visibility and reach across eight brands. RTB House used deep learning algorithms and custom creative assets to target high-quality users. Mosaic Brands Ltd saw an 81.1% increase in display revenue, a 13.4% higher conversion rate, and a 24.3% increase in ROAS. The partnership exceeded expectations and strengthened Mosaic's digital marketing.
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The Trade Desk helped Samsung use its first-party CRM data for personalised advertising in Germany. Samsung matched its data with... United Internet Media using Decentriq's data clean room and netID. This created a new audience segment for programmatic display campaigns. Samsung used The Trade Desk's cross-device graph to reduce ad frequency and reinvest savings. This increased incremental reach by 43% while keeping privacy top of mind.
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PitchBook used AdRoll's ABM strategy to improve their digital marketing. They cut cost-per-click by 37.9%. Their sales cycle became 14.9%... faster. They also achieved a 24.3% higher win rate. AdRoll helped PitchBook reach more accounts and close deals faster.
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Dstillery used its Multimodal AI to help a global airline brand reach budget flight shoppers and frequent travelers. The airline wanted... privacy-safe targeting for prospecting. Dstillery recommended Pre-built and Custom AI audiences. The Pre-built audience achieved a 47% lower CPA than the benchmark. The Custom AI audience achieved an 83% lower CPA. The airline continued using Dstillery’s Custom AI audiences for future campaigns.
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ViantAI Outcomes helped Kampgrounds of America (KOA) improve their cost per acquisition by 1. 1x. KOA used ViantAI’s autonomous performance...product during the busy holiday season. The AI-driven solution reduced eCPA by 7.8% compared to their best manual strategy. The platform optimized bidding and inventory in real time. KOA saw measurable gains in efficiency and cost savings.
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Toyota used Nexxen's unified platform to link digital ads to real car sales. The campaign targeted new buyers and excluded... current Toyota owners. Nexxen DSP, SSP, and Smart Contextual Targets gave Toyota faster insights and better transparency. Toyota achieved over $600 return on ad spend by measuring offline sales, not just digital KPIs. The approach showed how digital media can drive real-world results for automotive brands.
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Acast helped The Week, a UK magazine, boost subscriptions with a podcast ad campaign. The campaign used host-read sponsorships on... political podcasts. The Week saw a 96% drop in cost per acquisition compared to earlier efforts. Website traffic and paid search activity also increased. The trial take-through rate rose by 10 percentage points above target.
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