Video Advertising Customer Deals | Implementation & Best Practices
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Driving ROI and results: Understanding the Impact of Video Advertising in Entertainment
Makuta Visual Effects
- Entertainment
- Small
Hyderabad, India
Makuta Visual Effects used Blender to deliver 700 VFX shots for the Indian film RRR. They switched their 3D pipeline... from 3ds Max to Blender during production. Blender handled asset production, 3D rendering, and scene creation for key sequences. The team used Geometry Nodes for foliage and asset distribution. This workflow let them show progress quickly and manage complex scenes efficiently.
Waymark Cinematic helped Betr, a digital sports media brand, create cinematic CTV ads in under 48 hours. Betr used generative... AI to bypass traditional production, saving 90% of the usual time. The campaign delivered 119,000 impressions and a 97.8% completion rate at a $7.50 CPM. Betr reached new audiences with studio-quality visuals and full creative control. The process required no film crew or studio, just fast, flexible content creation.
VDO. AI CTV helped Adventure Aquarium with interactive connected TV advertising. The solution aimed to boost engagement and brand visibility....The campaign used interactive CTV formats. Results or metrics are not mentioned in the content.
The Latest Video Advertising Deployments delivering value in Food And Beverages
Subway
- Food & Beverages
- Very Large
Milford, USA
Subway used Pixability to improve its YouTube ad campaigns in Australia and New Zealand. The goal was to reach more... engaged viewers and avoid wasted ad spend. Pixability curated custom YouTube channel lists and optimized CPM per second of attention. Non-skippable ads achieved an average attention time of 5.17 seconds, beating YouTube’s 3.73 second benchmark. The campaign saw a 139% higher attention time than YouTube benchmarks, with desktop as the top device.
McCormick & Company
- Food & Beverages
- Very Large
Loftware's enterprise labeling solution helped McCormick & Company print over 500,000 barcode labels a month. McCormick integrated labeling with SAP... to meet changing regulations and customer needs. Centralized control reduced template numbers and improved accuracy. The solution enabled fast updates, compliance with FSMA and GHS, and better supply chain efficiency. Business users can now manage labels without IT, cutting downtime and costs.
Kraft Mac & Cheese launched the "#SendNoods" campaign for National Noodle Day. The ad targeted younger adults with edgy humor... but received backlash from older viewers, leading to negative emotional responses and higher negative purchase intent among those 50+. Despite controversy, the campaign sold out 7,000 meal kits in 28 minutes. Pre-testing and data insights could have helped Kraft avoid risks and improve messaging effectiveness.
Driving ROI and results: Understanding the Impact of Video Advertising in Consumer Goods
Heineken
- Consumer Goods
- Very Large
Amsterdam, Netherlands
Storyteq helped Heineken cut content production costs by 40%. Heineken used Storyteq to automate manual processes and centralize digital asset... management. The platform enabled teams in 160 countries to create on-brand, localized content in 28 languages. Heineken generated 40,000 assets from templates and improved brand consistency. Teams now spend less time on revisions and more on creative work.
Teads helped Nestlé launch an omnichannel campaign for Coffee Mate and Nescafé in Mexico. The campaign used AI-powered optimization and... interactive ad formats across CTV and InRead. It achieved 89% viewability for InRead and 100% for CTV. Ad recall increased by 9.05% on CTV HomeScreen and 7.96% across CTV and InRead. Nestlé praised Teads for connecting with coffee lovers and driving strong awareness.
Syncle helped Björn Axén share over 80 active videos across 200+ reseller product pages. Before Syncle, distributing video content to... retailers was slow and inconsistent. Syncle made it easy to deliver high-quality, consistent video content to all retailer sites. Björn Axén saw up to 80% average watch progress on their videos. Retailers gave positive feedback, saying the videos made shopping more engaging and informative.
MAGNA Media Trials
- Marketing And Advertising
- Large
New York, USA
MAGNA Media Trials partnered with Zefr to study misinformation in digital video advertising. The research explored how consumers identify misinformation... and what they expect from brands. The study found that misinformation is a major concern for consumers. It also showed that brand safety and suitability are important in video advertising. The findings help advertisers understand the impact of misinformation on brand perception.
Magnfi helps Onedery. com use video to qualify leads and build client trust. Geoffrey Chaney sends personalized videos in LinkedIn...outreach, improving lead quality and sales conversations. He uses Magnfi analytics and CRM integration to track engagement and automate testimonial collection. Video messages make prospects more engaged and ready to talk. This approach shortens the sales cycle and boosts conversions for Onedery.com.
The Latest Video Advertising Deployments delivering value in Manufacturing
Krones
- Manufacturing
- Large
Neutraubling, Germany
Krones used UltiMaker 3D printers to speed up prototype production from weeks to hours. This let them test and improve... parts faster, making machines more reliable and reducing downtime. Customers can now order 3D-printed spare parts on demand, cutting delivery times from weeks to days or hours. Krones also developed custom materials using UltiMaker’s open platform. This new process lowered costs, reduced inventory needs, and improved service for global customers.
Onshape helped Norden Mfg cut onboarding time for new designers by 50%. The cloud-native CAD platform removed file management headaches... and reduced IT overhead. Designers now collaborate remotely and access designs from any device. Built-in simulation tools let engineers validate products before building. Norden Mfg builds reliable hay handling equipment for small and mid-sized farms faster and with more confidence.
Strike Social helped a global B2B brand improve LinkedIn advertising. The campaign achieved 49% higher efficiency. The focus was on... better ad performance. The results show strong impact for B2B marketing. This case highlights LinkedIn as a key channel for business growth.
Avanti helped Blitzprint Inc. manage three divisions: commercial print, book publishing, and marketing. Blitzprint needed a flexible MIS system to... handle different workflows and financial reporting. Avanti allowed each division to operate separately but share a database. The new system automated job streams and improved inventory and fulfillment tracking. Blitzprint was fully operational with Avanti within a month, streamlining processes and supporting business growth.
The Latest Video Advertising Deployments delivering value in Pharmaceuticals
A pharma brand
- Pharmaceuticals
- Large
Simulmedia helped a pharma brand improve TV advertising results. The old strategy targeted broad demographics and missed the right patients.... Simulmedia used data-driven planning to focus on the real audience. The brand reached 93% of priority leads in 2 months, down from 4 months. Customer acquisition cost dropped by 30%. The campaign drove over 50,000 website visits.
The Latest Video Advertising Deployments delivering value in Media Production
Enquete-Debat.fr, MaBourse.fr, cipav-retraite.fr, l-echo-des-seniors.fr (French ad network)
- Media Production
- Small
France
Vidverto's inRead and Sticky ad formats helped four French websites boost ad revenue. Enquete-Debat.fr and MaBourse.fr saw a 50% increase... in revenue over 10 months. MaBourse.fr tripled its ad opportunities. Cipav-retraite.fr and l-echo-des-seniors.fr doubled their income in just one month. The new ad formats improved visibility and user interaction, making monetization more effective for publishers.
The Latest Video Advertising Deployments delivering value in Retail
Card Factory
- Retail
- Large
Wakefield, UK
Card Factory used micro-influencers to boost brand awareness and drive store visits during the festive season. The campaign focused on... affordable, eco-friendly products for Christmas table settings. Influencers created authentic content, reaching 121,076 people with a 5.18% engagement rate. Contextual digital ads delivered 16 million impressions and a 0.19% CTR. The campaign mainly targeted women aged 34-49.
