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Content Marketing in Action in Other Industries
Arena Solutions - Computer Software - Very Large
PathFactory helped Arena Solutions boost ROI by 2,222% in branded campaigns. Arena used PathFactory content tracks to let buyers self-nurture... and find resources faster. This change led to more conversions and demo requests. Arena reached over 20,000 accounts and saw a 246% ROI increase in unbranded campaigns. Buyers who used content tracks requested demos much faster, shortening the sales cycle.
Watsons Singapore - Retail
Watsons Singapore changed their loyalty stamp collection. They made it a virtual experience. This was a new way to engage customers.
Household-name North American retail giant - Retail - Very Large
BL. INK helped a major North American retail giant fix over 10,000 broken links after migrating from Bit.ly. The retailer...now tracks unlimited data and creates branded short URLs across 2,000 locations and 400,000+ employees. BL.INK integrates with Khoros for social media link management and provides admin guardrails for compliance. Custom URL builders let departments generate perfect links for analytics. The retailer now avoids broken links and streamlines marketing data tracking.
InfoStream Solutions - Digital Marketing
InfoStream Solutions needed to create high-quality content for clients in many industries. Their in-house writers could not cover every industry,... which caused delays and lost credibility. They tried freelancer platforms but found them time-consuming. InfoStream started using WriterAccess and its Managed Services in January 2020. This helped them find specialized writers quickly and improved quality control. Since then, they have placed over 2,200 orders and now provide reliable writing and SEO services for their clients.
InfoStream Solutions - Digital Marketing
InfoStream Solutions needed to create high-quality content for clients in many industries. Their in-house writers could not cover every industry,... which caused delays and lost credibility. They tried freelancer platforms but found them time-consuming. InfoStream started using WriterAccess and its Managed Services in January 2020. This helped them find specialized writers quickly and improved quality control. Since then, they have placed over 2,200 orders and now provide reliable writing and SEO services for their clients.
Carhartt - Apparel & Fashion - Large
Fastr Workspace helped Carhartt unify its digital brand three times faster. Carhartt used the AI-native workspace to design and launch... site-wide content without code. The solution improved speed, agility, and collaboration for Carhartt's digital team. Carhartt achieved a unified digital experience across its brand.
Carhartt - Apparel & Fashion - Large
Fastr Workspace helped Carhartt unify its digital brand three times faster. Carhartt used the AI-native workspace to design and launch... site-wide content without code. The solution improved speed, agility, and collaboration for Carhartt's digital team. Carhartt achieved a unified digital experience across its brand.
Victoria's Secret - Retail
Movable Ink Da Vinci helps Victoria's Secret use AI to personalize email marketing. The brand tailors each email to match... customer preferences and styles. This new approach streamlines workflow and saves time. Victoria's Secret sees higher click-through rates, more conversions, and increased revenue. The Vice President, Lindsay Massey, leads this digital transformation.
Pronto Reproductions - Printing
Pronto Reproductions, based in Mississauga, Ontario, has been a leader in the print industry for over 40 years. They evolved from... a quick print shop to a full-service digital and commercial print powerhouse. The company used the Xerox Iridesse Production Press to drive agility and growth. This press helped them expand their services and meet client requests effectively.
ClickUp - Software Development
ClickUp wanted to create a big game ad for America's largest football event. They needed a quick and reliable way... to test ads. ClickUp used SurveyMonkey to conduct ad testing and find a winning ad concept. This helped them launch a multimillion dollar commercial with confidence.
Storbildsbolaget - Printing
Storbildsbolaget wanted to automate its print production and improve customer experience. Before, staff handled orders manually and there was little... data for business decisions. They used Optimus dash MIS integrated with XMPie StoreFlow for a full end-to-end solution. This integration removed duplicate data and cut costs. Job turnaround speeds increased and customer relationships grew stronger. The business is now three times as big as before.
The Latest Content Marketing Deployments delivering value in Information Technology And Services
Cloudera - Information Technology And Services
Cloudera wanted to create an engaging virtual event called Cloudera Now 2022. They partnered with Centerline to produce the event... and provide creative assets on a tight timeline. Centerline managed all aspects of the event, including production, set design, and video content. They kept Cloudera updated with weekly calls and shared assets in real time. The event was a success, with high-quality production and an engaged audience. Cloudera was happy with the results and gave positive feedback.
ContinuumCloud - Information Technology And Services
Uberflip and 6sense helped ContinuumCloud shift from in-person events to a digital-first demand generation and ABM strategy. They used personalized... content, dynamic tags, and targeted campaigns to engage accounts at scale. The team combined first-party and third-party data to prioritize and nurture leads. As a result, ContinuumCloud saw a 267% increase in pipeline, 114.6% more sessions, 99% more site visitors, and a 57.1% rise in page views.
Nodored - Information Technology And Services
Heroic Knowledge Base Plugin helped Nodored improve customer support. Before, Nodored's team answered many repeat questions by chat and ticket.... Their old knowledge base was hard to use and not good for SEO. With Heroic KB, customers now find answers fast using the search tool. Support tickets for common questions dropped quickly. In one week, Nodored had 1973 knowledge base views and only 3 ticket transfers. The team works better and customers get help faster.
Filestack - Information Technology And Services
Topic helped Filestack improve their SEO and content optimization. Filestack used Topic to enhance existing blog posts and create new... content briefs. After using Topic, Filestack saw a 300% increase in organic search traffic. Rankings for key terms improved by up to 70%. The extra traffic was valued at over $1600 per month if bought through AdWords.
BytesView - Information Technology And Services
BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.
6Connex - Information Technology And Services
WriterAccess helped 6Connex double their web traffic and boost click-through rates by 25%. 6Connex used WriterAccess to outsource long-form blog... content, improving SEO and authority in the events industry. The team repurposed existing posts, adding keywords and links, which moved a blog from page 65 to page one on Google. WriterAccess made content creation faster and more consistent, supporting 6Connex's growth in 2023.
Devo - Information Technology And Services
Devo wanted to be a top cybersecurity resource but faced slow content production. They partnered with Skyword to create an... AI-powered content strategy. This transformed research reports into various content formats, improving production speed and maintaining quality. The results included 700 qualified leads per report, a 13% increase in engagement time, a 16% reduction in bounce rate, and a 13% conversion rate. The program influenced over $25M in revenue opportunities.
Alcatel-Lucent Enterprise - Information Technology And Services
Curata helped Alcatel-Lucent Enterprise build a thought leadership hub called IT Strategist. The challenge was to deliver relevant, diverse content... on emerging technology and executive business strategy. Using Curata, the team finds, organizes, and publishes 5-30 articles daily, spending only 45-60 minutes on curation. This led to increased web traffic and made IT Strategist a go-to source for technology insights. The platform also made it easy for the whole team to contribute content.
Global IT Consulting Firm - Information Technology And Services
Influ2 helped a global IT consulting firm achieve 51x ROI and $42. 7M in influenced wins in 7 months. The...firm needed contact-level ad targeting and real-time sales alerts. Influ2 replaced account-level ambiguity with precise engagement data. Sales and marketing teams aligned using actionable insights. Nearly 1 in 7 decision-makers clicked on targeted ads, driving measurable pipeline impact.
A Fortune 500 technology company - Information Technology And Services
Scoop. it Enterprise helped a Fortune 500 technology company solve content overload for its sales and marketing teams. The company...needed a way to deliver tailored content to different industries and clients. Scoop.it enabled marketers to create and share content hubs and newsletters without IT help. The platform's smart suggestion engine added relevant third-party content. Over 70 marketing leaders used Scoop.it to build more than 450 content hubs, supporting dozens of industries and product lines.
Content Marketing in Action in Publishing
The National - Publishing
Arena Live Blog helped The National improve live news coverage. The National used Arena to give real-time updates and interactive... content. Readers spent more time on live blogs during big news events. The National saw more audience growth on social media. More readers returned for up-to-date news. Arena made news coverage faster and more engaging.
The National - Publishing
Arena Live Blog helped The National improve live news coverage. The National used Arena to give real-time updates and interactive... content. Readers spent more time on live blogs during big news events. The National saw more audience growth on social media. More readers returned for up-to-date news. Arena made news coverage faster and more engaging.
Boone Newspapers Inc. - Publishing
Boone Newspapers Inc. , a family-owned newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In...their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
D2 - Publishing
Vev helped D2, a leading lifestyle magazine in Norway, move from print to digital without losing quality. D2 used Vev's... design tools to create digital content that matched their print standards. The platform made the process faster and easier for writers and designers. D2 now produces more work with less stress and lower costs. Their digital publication has gained recognition and awards since using Vev.
Vi i villa - Publishing
Vi i villa wanted to give their readers more relevant articles and good advertisements. They worked with Strossle to show... the right content and ads to their audience. Strossle helped them earn more ad revenue. Vi i villa liked that Strossle created new features for more revenue and better article distribution. The CEO said Strossle is a great partner for their needs.
National Daily Newspaper (Brazil) - Publishing
Chartbeat for Publishing helped a leading Brazilian national daily newspaper increase revenue by 15%. The newspaper used Chartbeat's real-time data... to optimize headlines and content, boosting engagement and subscriptions. Analyst productivity rose by 30-40%, and editor and writer productivity increased by 25%. The paper also saw a 3% rise in subscription revenue and improved efficiency in its newsroom operations.
The Content Marketing Blueprint for Better Selection Decisions in Education
Trevecca Nazarene University - Education
Lytho helped Trevecca Nazarene University speed up creative operations. The marketing team used Lytho’s Creative Workflow, Content Planning, and Asset... Management to organize projects and assets. Project duration dropped by 32%. The team finished 22% more projects year over year. Proofing cycles fell to 1.3 versions per proof. Asset sharing jumped by 274%. The team handled over 1,015 creative requests in 2024, up 13% from 2023.
Alpha School - Education
Alpha School wanted to appear more in AI search results for online education. They used a Large Language Model Optimization... strategy to improve their visibility. The team analyzed how AI models work and created special content for AI and parents. They also used technical tools to help AI understand their content. In 30 days, Alpha School went from 3% to 55% visibility in AI search. They became the top choice in ChatGPT and Perplexity for online K-12 education.
Bright Horizons - Education
RAD Intel helped Bright Horizons boost awareness for their education centers. The team used AI-powered creative intelligence to guide influencer... content and campaign strategy. Before RAD Intel, Bright Horizons had 480,000 impressions and a 0.57% engagement rate. After using RAD Intel, impressions jumped to 2.3 million and engagement rate rose to 4.3%. Total engagements increased from 27,300 to 98,000. The campaign activated 18 creators and used 68 pieces of AI-informed content.
Risu Press - Education
Thrive Suite helped Risu Press build a professional e-commerce and e-learning site on a small budget. Colten, a solopreneur, used... Thrive Architect and Thrive Theme Builder to create and sell Japanese Kanji study posters. He rebuilt his website in 2019, making it look polished and easy to manage. Kanji poster sales reached 5-figures in 2020. After 7 months of SEO-focused content, more keywords ranked in the top 3 and top 10 spots. Colten plans to expand with digital courses using Thrive Apprentice.
Cheltenham Ladies’ College - Education
Flockler helps Cheltenham Ladies’ College build an engaged online community. The college uses Flockler’s social feeds to create a vibrant... social hub. This hub combines news, events, and social media updates for students and parents. The platform reduces content creation costs for the editorial team. Cheltenham Ladies’ College achieved a 3.2%+ engagement rate and 22% weekly engagement, five times higher than other local colleges.
The Latest Content Marketing Deployments delivering value in Financial Services
ACTIAM - Financial Services
Foleon’s Template Manager helped ACTIAM speed up content production and keep their brand consistent. ACTIAM used Foleon to create digital... publications in just one day. They applied the tool for newsletters, event communication, and presentations. The team used 9 templates for their monthly ACTually newsletter. Foleon gave ACTIAM valuable insights into their readership and made it easy to send event summaries within 24 hours.
Global financial institution - Financial Services
Noosh Content Marketing Platform helped a global financial institution after a major merger. The company needed to unify content marketing,... boost team productivity, and cut marketing material costs. Noosh streamlined workflows, improved reporting, and enabled better collaboration. In the first year, the company reduced expenses by nearly $15 million. The platform also increased team efficiency and supported rebranding efforts across many locations.
A financial services company - Financial Services
Pageflex helped a financial advisor in the financial services industry solve compliance and branding challenges. The advisor needed to market... services in a personal way but faced delays and risks when creating marketing collateral. Pageflex enabled the company’s field marketing teams and distributed sales force to create compliant, branded materials quickly. This improved marketing speed and reduced compliance violations.
Raymond Henri - Financial Services
AdvisorStream helps Raymond Henri stay in touch with clients and prospects every week. He struggled to find time for client... communications and faced compliance challenges. AdvisorStream creates and approves his branded enewsletter, saving him time and reducing compliance hassles. His clients enjoy the content and engagement is higher than industry average. The service lets him focus on client service while keeping communication strong.
Prestiter - Financial Services
Outbrain helped Prestiter, a salary-backed loans provider in Italy, improve their online lead generation. Prestiter used Outbrain’s bid automation tools... to target high-intent prospects and optimize campaign performance. In six months, Prestiter generated over 4,000 leads and saw a 15% lower CPA compared to search and social platforms. More than 80% of the leads were qualified. Outbrain’s real-time reporting and support helped Prestiter reach their goals efficiently.
Driving ROI and results: Understanding the Impact of Content Marketing in Non Profit Organization Management
Christopher & Dana Reeve Foundation - Non Profit Organization Management
Brandpoint helped the Christopher & Dana Reeve Foundation celebrate 25 years with a custom infographic. The infographic matched the foundation’s... brand and highlighted key milestones. Brandpoint secured 1,015 online placements, reaching a total site audience of 211 million. The campaign expanded the foundation’s reach in the top 10 US DMA regions. The foundation praised Brandpoint for expert collaboration and audience growth.
Better Business Bureau - Non Profit Organization Management
Joomag helped the Better Business Bureau improve its monthly newsletter, Torch Talk. The BBB wanted to move from a static... email to an interactive online magazine. Joomag's platform enabled the creation of engaging, branded content. The solution provided analytics to track reader behavior and managed over 10,000 subscribers. This helped the BBB connect better with its members and consumers.
ActionAid - Non Profit Organization Management
Shorthand helps ActionAid create engaging digital stories for donors and supporters. Before Shorthand, ActionAid relied on custom coding, which was... slow and costly. With Shorthand, they build immersive content faster and at a lower cost. ActionAid uses Shorthand for campaigns like Women by Women and for landing pages, leading to higher engagement and lower bounce rates. Feedback from supporters is very positive, and the team saves significant time on content creation.
Route 66 Association of Arizona - Non Profit Organization Management
CrowdRiff helps the Route 66 Association of Arizona share local stories and boost tourism. Katie Barthlow uses CrowdRiff to manage... digital content, request rights to user-generated content, and schedule social posts. The platform makes it easy to collect and display authentic traveler experiences. Katie says CrowdRiff saves time and improves efficiency. She values the support from the CrowdRiff team and the platform's focus on real connections.
Content Marketing in Action in Consumer Goods
Church & Dwight - Consumer Goods
Cerkl Broadcast helped Church & Dwight improve employee engagement. The company faced too many emails, generic content, and limited analytics.... Cerkl Broadcast provided personalization, dynamic segmentation, and advanced reporting. This made internal communications more effective. Church & Dwight saw better engagement and operational efficiency.
Unilever - Consumer Goods
Taboola Video Ads helped Unilever boost their video ad completion rate by 44%. Unilever wanted to improve their main marketing... KPI for video ads in Hungary. They used Taboola Video Ads across top publisher sites to promote home products. The campaign also led to a 217% increase in clickthrough rate. Unilever continues to use Taboola for their programmatic ad campaigns.
Leading CPG Brand - Consumer Goods
ShareRoot helped a leading CPG brand grow its Pinterest followers by over 40%. The brand ran a contest that received... more than 9 times the expected number of entries. Over 9,000 contest entry pins were repinned. The average contest board had more than 13 pins. Each day, the contest brought in over 40 new entries and followers.
Combe (Just For Men) - Consumer Goods
Wyng Services helped Combe, the company behind Just For Men, improve their digital customer experience. Combe wanted to offer more... personalized experiences and build trust by protecting customer data. Wyng Services suggested and built a customer preference center using Wyng's platform. This center let customers control what data they shared and how it was used. The new system made it easy for users to manage their preferences and increased engagement and loyalty.
The Latest Content Marketing Deployments delivering value in Retail
FootSmart - Retail
Content Science helped FootSmart, a large online retailer, develop a niche content strategy focused on foot and lower body health. FootSmart wanted to... boost its brand and credibility with baby boomer customers. Content Science created a content roadmap and launched the Foot Health Resource Center. This led to a 36% increase in weekly sales and higher quality web traffic. FootSmart also received industry awards for their content efforts.
a Dallas-based luxury appliance reseller - Retail
Distribion used its Prospect Finder tool for targeted email marketing. The client, a Dallas-based luxury appliance reseller, wanted better email... results. Distribion's email specialists used a three-step approach and audience targeting. This doubled the client's open and click-through rates. The case shows how targeted email marketing can improve campaign performance.
E-Commerce website selling custom lights for LEGO sets - Retail
iWriter helped an e-commerce site selling custom LEGO lights grow its organic traffic. The site started with 2,000 visits per... month and thin, unoptimized blog content. iWriter created SEO-focused blog posts targeting LEGO keywords with low difficulty. Over 11 months, organic traffic rose to 15,000 visits per month, a 449% increase. The site's organic traffic value grew by 600%. The strategy used only organic content, no paid ads or link building.
Content Marketing in Action in Marketing And Advertising
Alex G. - Marketing And Advertising
MakeStoryboard helped Alex G. , CEO in marketing and advertising, build and edit storyboards quickly. The tool made it easy...to rearrange scenes and images. Alex liked the core features and the choice of export formats and layouts. He said it saved him hours of work. The software is intuitive and fast to use.
Epsilon - Marketing And Advertising
Epsilon used nDash to build a strong content marketing foundation. Their team needed to create expert content for many industries... and products. nDash gave Epsilon flexibility and scale by providing freelance writers. This let Epsilon refresh old content and focus in-house on new topics. The process helped Epsilon quickly grow their Resource Center and support their business goals.
Ignite SEO - Marketing And Advertising
Pitchbox helped Ignite SEO bring link building in-house. Before, Ignite SEO struggled with high costs and poor quality from outsourcing.... Using Pitchbox, they automated outreach, improved email deliverability, and managed relationships better. This saved money and improved link quality for their clients. Ignite SEO now controls the process and delivers better results for less cost.
Content Marketing in Action in Government Administration
Three Rivers Park District - Government Administration
Rebrandly helped Three Rivers Park District manage links and QR codes across 30,000 acres and 25 parks. The solution enabled... real-time updates to destination URLs, saving over 300 signs from replacement. The park district collected nearly one million clicks on public maps, gaining insights into visitor behavior. Integration with Zapier automated workflows and improved operational efficiency. Rebrandly's analytics and branded QR codes enhanced visitor experience and reduced maintenance costs.
European Country Government - Government Administration
Quark Author helped a European country government digitize decision processes for better compliance. 6,500 users now create memoranda with guided,... compliant authoring. The platform uses built-in XML to enforce document structure and rules. Content is published instantly and dynamically for different needs. Real-time document circulation speeds up decision-making and supports digital transformation.
Driving ROI and results: Understanding the Impact of Content Marketing in Food And Beverages
A leading natural honey brand - Food & Beverages
Catalyx helped a leading natural honey brand launch a nationwide advertising campaign. The brand needed to find the best message... to stand out and drive sales. Catalyx used a two-phase research approach, testing and optimizing creative ideas with consumers. Their recommendations sharpened the brand's messaging and creative direction. The campaign became one of the brand's most successful and is still used across the UK.
Dodo Brands - Food & Beverages
InAppStory helped Dodo Brands launch a custom advent calendar game called Summer Diary in their mobile app. The campaign ran... from June 7 to August 5 and offered daily surprises, including digital postcards and special offers. Over 880,000 users participated, with 54% of all app users engaging in the game. More than 1 million postcards were created and shared. The campaign boosted user engagement and brand loyalty, especially during the summer low season.
Driving ROI and results: Understanding the Impact of Content Marketing in Automotive
AAA Club Alliance - Automotive
inPowered AI helped AAA Club Alliance run a CTV campaign in northern New Jersey. The campaign struggled to scale because... the target audience was small. inPowered AI used log-level DSP data to train a custom model for targeted reach. The AI analyzed signals like zip code, device, and time to find the best impressions. The campaign delivered over 400,000 video completions and reached a 99% video completion rate.
Mercedes-AMG - Automotive
Mercedes-AMG uses user-generated content to boost digital engagement. They create social media content that connects with their audience. This helps... them engage more with their customers.
Recent adoption and success with Content Marketing software in Events Services
A WEDDING IN PARIS - Events Services
Brojure helped A WEDDING IN PARIS showcase their event. The platform made it easy to present their work. The showcase... highlighted their services in Paris. The solution improved their event presentation. The experience was positive for the company.
un importante mercato di biglietti - Events Services
ShareThis helped a leading ticket marketplace reach niche audiences for sports and music events. The company used ShareThis data segments... and LiveRamp IdentityLink to target high-interest consumers. They reached NBA and MLB fans at 35% below their cost per acquisition goal. They reached music festival fans at 50% below their CPA target. The campaign increased ticket sales and awareness using real-time audience data.
The Content Marketing Blueprint for Better Selection Decisions in Hospital And Health Care
Pennine Care NHS Trust - Hospital & Health Care
React & Share helped Pennine Care NHS Trust improve their website using fast, high-volume feedback. Daniel Love, the digital communications... officer, used the tool to spot content gaps and fix them quickly. Negative feedback on key pages dropped after updates. The export feature made it easy to report changes to management. Customer feedback also helped fix a dead link, improving the experience for people searching for hearing aids.
BeWell Clinics - Hospital & Health Care
Outgrow's interactive assessment quizzes helped BeWell Clinics speed up their client matching process. The clinic used to spend over 30... minutes per client on manual matching. With Outgrow, this dropped to about 5-7 minutes per client. The new system guided clients, collected key info, and matched them to the right provider. BeWell Clinics also saw better lead conversion rates and improved client experience.
Content Marketing in Action in Entertainment
Five Iron Golf - Entertainment
Engage, now part of Zendesk for Contact Center, helped Five Iron Golf modernize its contact center. The company faced high... costs and slow service due to switching between platforms and lack of integration with their POS system. With Engage and AWS, Five Iron Golf reduced customer service expenses by 80%. They also saw three times fewer refund requests needing multiple interactions. The new solution gave agents integrated customer profiles and improved KPI tracking.
The Latest Content Marketing Deployments delivering value in Media Production
AAP - Media Production
AAP needed to upgrade its newsroom software. Their old systems were out of date and hard to use. They chose... Superdesk, which let them add features and manage content easily. Superdesk's open source code saved costs and allowed custom changes. In less than two years, AAP and Sourcefabric built a new system. Now, AAP can produce and share more stories and photos faster and more efficiently.
The Latest Content Marketing Deployments delivering value in Banking
ABN AMRO - Banking
Readpeak helped ABN AMRO drive high-quality traffic to mortgage landing pages using dynamic UTM features. ABN AMRO used native advertising... on premium publishers and avoided pixel-based tracking to protect privacy. The campaign ran for just over a month in the Netherlands. Results included a 35% lower cost per engaged session, a 22% higher engagement rate, and a 25% better click-to-session ratio compared to other tactics. The campaign delivered over 4 million impressions and 6000+ clicks with a 0.32% top-performing CTR.
Recent adoption and success with Content Marketing software in Management Consulting
GreenFlex - Management Consulting
Limber helped GreenFlex launch an employee advocacy program. GreenFlex wanted to boost brand awareness and use social media to create... new business opportunities. Limber offered features like content scheduling, media curation, employee advocacy, automated sharing, and detailed reporting. Since 2018, 58 ambassadors joined the program. GreenFlex increased its visibility and credibility. Employees improved their personal branding. Content got more reach and engagement. GreenFlex credits Limber for multiplying the visibility of their content.
Recent adoption and success with Content Marketing software in Apparel And Fashion
Dr. Martens - Apparel & Fashion
Dr. Martens wanted to increase customer conversions on their ecommerce platform. They used user-generated content (UGC) to engage more customers.... This strategy helped them convert more customers effectively.
Driving ROI and results: Understanding the Impact of Content Marketing in Hospitality
InterContinental Hotels Group (IHG) - Hospitality
Opinion Stage helped InterContinental Hotels Group improve employee training. IHG used quizzes and surveys to assess new hires and collect... feedback. The switch to Opinion Stage made the process easier and more user-friendly. Staff feedback increased by 50%. Training quizzes showed which areas needed more focus. IHG now uses this data to improve training programs.
The Content Marketing Blueprint for Better Selection Decisions in Manufacturing
SICK AG - Manufacturing
Acrolinx helped SICK AG fix inconsistent language and terminology across departments. The company centralized translations and set up a terminology... database with over 19,000 terms. About 100 users now rely on Acrolinx for author support. Integrations with tools like MS Word and Adobe InDesign improved content quality. SICK AG can now create consistent marketing content in multiple languages, making translation easier and more accurate.
The Content Marketing Blueprint for Better Selection Decisions in Construction
BESIX - Construction
StoryChief helped BESIX improve their content publishing flow. Publishing time dropped from 3 hours to less than 5 minutes for... almost all media. The platform automated multi-channel publishing. This saved the team many hours and made their process much faster. Thibaut Samzun from BESIX shared this experience.
Recent adoption and success with Content Marketing software in Consumer Services
Rollins, Inc. - Consumer Services
Experios helped Rollins, Inc. streamline content production for their large salesforce. Rollins needed a way to distribute training and company... updates that worked on any device. Their old solution was not mobile-friendly and required lots of print materials. With Experios, Rollins recreated print documents as responsive digital publications. They used centralized style guides and templates to save time and resources. Rollins now quickly updates and shares guides, training, and company news, improving efficiency and brand consistency.
The Latest Content Marketing Deployments delivering value in Sports
Chelsea FC - Sports
Imagen helps Chelsea FC manage and distribute their media content. The club uses Imagen to store and share historic videos,... audio, and images. Editorial teams at Chelsea TV access uncompressed master files quickly for weekly programming. The platform reduced clip request times and moved storage to the cloud. Teams can now find and download media easily with structured tagging and a simple search.
Driving ROI and results: Understanding the Impact of Content Marketing in Legal Services
Irwin Mitchell - Legal Services
Passle helped Irwin Mitchell transform their thought leadership. In the first five years, professionals published over 480 posts and got... more than 200,000 views. The platform made it easy to share expertise and build trust. Irwin Mitchell now uses Passle for at least 60% of business development. Their content strategy set a new standard in legal marketing.
Driving ROI and results: Understanding the Impact of Content Marketing in Consumer Electronics
Vivint Smart Home - Consumer Electronics
Tiled helped Vivint Smart Home improve their sales process. Vivint had trouble keeping sales assets up-to-date and consistent for their... large offline sales team. Tiled microapps made content interactive and always available. This improved the buyer experience and helped drive sales growth.
Recent adoption and success with Content Marketing software in Transportationtruckingrailroad
Hermes Parcelnet - Transportation/trucking/railroad
Hermes Parcelnet wanted to make shipment tracking easier for their customers. They used Bitly’s API to replace long URLs with... custom short links in SMS messages. This helped them send more branded and clear messages. Customers could now access all tracking information directly from the short links. This made the tracking experience better for everyone.
Recent adoption and success with Content Marketing software in Internet
Change.org - Internet
Besedo's Implio content moderation solution helped Change. org improve the accuracy of moderation decisions to 98%. Change.org saw a 600%...increase in the quantity of content moderated. Manual review time dropped by 17%. The platform now removes harmful content faster, keeping users safe. Change.org can handle more petitions and build user trust with scalable moderation.