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Advocacy Marketing in Action in Non Profit Organization Management

 

Texas Diaper Bank - Non Profit Organization Management - Small

San Antonio, USA

Texas Diaper Bank used Bonterra Network for Good to manage a surge in donations and volunteers after Hurricane Harvey. The nonprofit distributed... 12 million diapers and 2.5 million menstrual products, helping 50,000 families each year. Bonterra's technology enabled fast donor management and communication during crises. The organization expanded its facility and partnered with Doordash to deliver essentials, saving $10,000 annually. Volunteers and corporate partners play a key role in their ongoing impact.

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Moravian Ministries Foundation (MMFA) - Non Profit Organization Management - Small

Winston-Salem, USA

Foundant helped Moravian Ministries Foundation increase efficiency and productivity. Chris Spaugh, CEO of MMFA, shared how the solution streamlined their... operations. The foundation used Foundant's products to improve daily workflows. This led to better results for their team. The case highlights the impact of technology on non-profit management.

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Moravian Ministries Foundation (MMFA) - Non Profit Organization Management - Small

Winston-Salem, USA

Foundant helped Moravian Ministries Foundation increase efficiency and productivity. Chris Spaugh, CEO of MMFA, shared how the solution streamlined their... operations. The foundation used Foundant's products to improve daily workflows. This led to better results for their team. The case highlights the impact of technology on non-profit management.

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Boys & Girls Clubs of America - Non Profit Organization Management

OpenWater helped Boys & Girls Clubs of America manage 600 to 700 award submissions with over 400 judges across three rounds. The team reduced... administrative work, especially for regional judging. OpenWater's reporting tools made it easy to track regional program progress. Staff could quickly export and organize application PDFs. The platform supported multiple programs at once.

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Driving ROI and results: Understanding the Impact of Advocacy Marketing in Consumer Goods

 

Black Diamond - Consumer Goods - Medium

Salt Lake City, USA

Black Diamond used ExpertVoice to launch their new climbing shoe line. They engaged nearly 1,400 experts through product and educational... content. 402 REI experts tested the shoes before launch and gave feedback. This feedback led to a redesign of one shoe. Reviews from these experts were posted on Black Diamond’s website to help shoppers. The campaign scaled quickly and helped Black Diamond enter a tough market.

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Coca-Cola HBC - Consumer Goods

Haiilo helped Coca-Cola HBC scale their employer brand and improve employee advocacy. Coca-Cola HBC wanted to show their authentic culture... and attract the right talent. They used Haiilo for its easy user experience and flexible features. The platform reached 4 million people and delivered $100,000 in visibility. Coca-Cola HBC achieved a 94% user engagement rate with Haiilo.

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Cyfrowa Foto (Colorland.pl) - Consumer Goods

Refericon is a referral program for e-commerce. Cyfrowa Foto, owner of Colorland.pl, needed a fast way to get new customers... during the busy holiday season. They tested Refericon for 30 days and got 824 referrals and 605 new email addresses. After full rollout, they reached 7,000 referrals and over 1,300 new emails, with 54% being new to their list. On Colorland.pl, referral codes led to a 7.2% conversion rate, and in December, conversion reached 10.5%. The program helped increase sales and grow their customer base quickly.

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The Advocacy Marketing Blueprint for Better Selection Decisions in Marketing And Advertising

 

Join The Dots - Marketing And Advertising - Small

London, UK

Join The Dots, an independent media agency, used Herdify’s behavioural science targeting to improve campaign results for clients. By overlaying Herdify’s... insights on their audience segmentation, they achieved smarter targeting and reduced media waste. The agency saw higher response rates, increased order values, and lower acquisition costs in campaigns for brands like Abel & Cole, KSS, and the RSPCA. Join The Dots credits Herdify for helping them reach the right people at the right time. This partnership led to measurable improvements in media planning and ROI.

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Yoga People - Marketing And Advertising - Small

USA

BrandChamp helped Yoga People, a marketing agency for yoga studios, automate their brand ambassador program management. Yoga People saved over... 30 hours each month by streamlining onboarding and reward processes. The agency saw a 300% increase in sales revenue for client programs. Ambassador applications rose by 225% after using BrandChamp. The platform made it easy to grow and manage more ambassador programs for clients.

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Advocacy Marketing in Action in Education

 

Washington University in St. Louis - Education - Large

St. Louis, USA

Washington University in St. Louis used WizeHive's Zengine platform to launch a COVID-19 emergency relief fund. The university needed to... quickly support students facing financial hardship due to campus shutdowns. With Zengine, they set up an application and review process in days, funding over 700 individuals with more than $500,000 in grants. The process was so efficient, they ran a second round for staff. The platform helped manage data from multiple sources and streamline reviews.

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Williston Northampton School - Education - Small

Easthampton, USA

Williston Northampton School uses Blackbaud Financial Edge NXT to manage its finances. The school’s finance team relies on the software... for transparent reporting and strategic planning. Automated integration with Blackbaud Raiser's Edge NXT saves time by streamlining reconciliation and eliminating duplicate data entry. The team can quickly create tailored reports for different audiences, including department heads and donors. User-friendly reporting features help the school make informed budgeting and spending decisions.

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Advocacy Marketing in Action in Information Technology And Services

Vidyard - Information Technology And Services - Medium

Kitchener, Canada

Vidyard used EveryoneSocial to boost employee advocacy and engagement. After switching to EveryoneSocial 2.0, Vidyard's content emails achieved an 85%... open rate on the first try and now average a 75% open rate. The click rate reached 16%, far above the industry benchmark. Vidyard also saw a 100% increase in engagements per share and a 16% increase in brand reach. The program led to more users and higher confidence in copywriting for the team.

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Scala - Information Technology And Services - Medium

Paris, France

Sociabble helped Scala boost website traffic by 30% in just weeks. Scala used Sociabble's employee advocacy platform to turn 150... employees into brand advocates. Gamification features encouraged content sharing and creation. The activity rate hit 94% after one month. Social media traffic to Scala's website rose by 90%.

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Recent adoption and success with Advocacy Marketing software in Insurance

 

A leading insurance company - Insurance - Large

A leading insurance company wanted to increase the number of policies written by its independent agents. The company had strong... training resources, but agent engagement was inconsistent. BI WORLDWIDE provided a program to link training with sales growth. The initiative aimed to boost agent awareness, loyalty, and policy sales. Results focused on improving engagement and driving measurable sales outcomes.

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Driving ROI and results: Understanding the Impact of Advocacy Marketing in Food And Beverages

 

Fiorucci - Food & Beverages - Medium

Italy

Fiorucci used Crowdly to connect with millennial customers and gather rapid insights for business decisions. They launched the Fiorucci Insiders... program to engage real customers in surveys and feedback. Using Crowdly, Fiorucci tested new product concepts and marketing campaigns with their target audience. The platform helped them understand shopping habits and increase retailer adoption. Fiorucci achieved 7,250 survey completions, a 70% average survey conversion rate, and 8,000+ opt-ins for ongoing research.

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Recent adoption and success with Advocacy Marketing software in Accounting

 

BeachFleischman CPAs - Accounting - Medium

Tucson, USA

Clearview Social helped BeachFleischman CPAs boost their website traffic from LinkedIn by 1,342%. The accounting firm saw a year-over-year increase... of 124 online leads. This led to $200,000 in new business in the first year. Employees found it easy to share content on social media. The firm used Clearview Social to expand their online reach and attract more clients.

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Recent adoption and success with Advocacy Marketing software in Health Wellness And Fitness

Listen To Your Gut - Health, Wellness And Fitness

OSI Affiliate Software helped Listen To Your Gut manage their affiliate program. The company needed a solution that worked well... with BigCommerce and was easy to set up. OSI Affiliate Software provided simple tracking and custom affiliate setups. Listen To Your Gut paid $240 for a year and earned that back in a few months. They plan to use the software for a new site in the future.

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The Latest Advocacy Marketing Deployments delivering value in Retail

 

Tortuga - Retail - Small

Oakland, USA

Tortuga used Fairing to improve marketing attribution and optimize spend. Fairing's post-purchase surveys revealed that only 1% of customers first... heard about Tortuga from their blog, leading to a shift in marketing focus. Affiliate content was found to drive 49% of business, resulting in a 74% year-over-year increase in affiliate sales. Nearly 20% of customers came from word-of-mouth referrals, helping Tortuga adjust pricing and promotions. Fairing data also guides Tortuga's future product development based on customer feedback.

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Advocacy Marketing in Action in Human Resources

 

Unique - Human Resources - Large

Brussels, Belgium

Unique used Ambassify to launch a company-wide talent auction for De Warmste Week. Employees submitted their talents, and colleagues bid... on them to raise money for charity. Ambassify's platform enabled campaign creation, promotion, and engagement tracking. The initiative increased employee engagement and grew Unique’s ambassador community. The campaign showcased diverse talents and fostered stronger connections among staff.

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Driving ROI and results: Understanding the Impact of Advocacy Marketing in Financial Services

Emburse - Financial Services - Large

Influitive Managed Services helped Emburse grow and engage its customer advocacy community. Emburse used Managed Services to re-engage over 110... inactive members and support a 50% membership growth goal. The team provided campaign support, content creation, and reporting. Managed Services also handled rewards integration and improved recruitment. Emburse saw higher engagement and more leadership buy-in for its advocacy program.

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The Advocacy Marketing Blueprint for Better Selection Decisions in Consumer Electronics

 

Ricoh Canada - Consumer Electronics - Very Large

Toronto, Canada

Ricoh Canada used GaggleAMP to boost its social media reach. In a three-month pilot, nine sales reps achieved a reach... of 534,000 people. After expanding the program, Ricoh Canada’s social reach grew to 2.6 million in six months. Employees found the platform easy to use and liked having control over shared content. The company saw higher engagement and steady growth in followers and impressions.

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Advocacy Marketing in Action in Design

uppercase - Design

Brandpad helped uppercase improve their brand guidelines process. Before using Brandpad, creating guidelines took days and clients rarely used them.... With Brandpad, clients get direct access to assets and can share links easily. This reduced friction during handover. The team at uppercase now saves time and feels more confident that guidelines are used.

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The Latest Advocacy Marketing Deployments delivering value in Manufacturing

Walter Tools - Manufacturing - Large

Sociuu helped Walter Tools boost its LinkedIn presence using employee advocacy. Employees shared 840 posts, with 48% coming from employee-driven... advocacy. The program achieved a 66% adoption rate and 81% engagement from 69 employees. Walter Tools saw €31,000 earned media value in 6 months and a 5.6 ROI. Employee engagement and share of voice increased significantly.

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The Latest Advocacy Marketing Deployments delivering value in Hospitality

 

BCD Travel - Hospitality - Very Large

Utrecht, Netherlands

BCD Travel used PostBeyond to launch BCD Buzz, an employee advocacy program. They trained sales teams on social media and... content sharing. In 10 months, employees shared content over 17,000 times, driving 100,000+ interactions. The program generated $243,000 in earned media, delivering a 10x ROI. BCD Travel improved content curation and brand reach through employee engagement.

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The Advocacy Marketing Blueprint for Better Selection Decisions in Restaurants

 

Salsarita’s Fresh Mexican Grill - Restaurants - Medium

Charlotte, USA

Salsarita’s Fresh Mexican Grill uses SMG to improve guest experience and restaurant operations. They collect feedback from surveys, reviews, and... other channels. The team connects feedback to spot trends and act fast. Franchise teams use insights to train and improve. This approach led to up to 33% higher customer spend.

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Driving ROI and results: Understanding the Impact of Advocacy Marketing in Computer And Network Security

 

Securonix - Computer & Network Security - Medium

Addison, USA

Securonix used MarketBeam to improve their social media marketing. Before, their team spent hours posting on different platforms with little... engagement. With MarketBeam, they automated multi-channel posting and tracked analytics in one place. LinkedIn engagement rose by 150%. Employee adoption reached 70%. Twitter became their top channel, driving 64% of click-throughs. In one month, LinkedIn page impressions jumped by 1250%.

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Advocacy Marketing in Action in Internet

 

Sprout Social - Internet - Medium

Chicago, USA

Sprout Social used its Employee Advocacy platform to boost brand reach. After the president shared an article, employees shared it... 87 times, reaching nearly 233,000 people in just six business days. The program increased brand awareness and employee engagement. Executive involvement and incentives drove participation. The platform helped track key metrics and prove ROI.

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