Advocacy Marketing Customer wins | Real Customer Results Across Industries 2025

The Jeannette Rankin Women’s Scholarship Fund wanted to make it easier for women to apply for scholarships. Their old online... system was hard to use and stopped many women from finishing their applications. They switched to Submittable to make the process simple and easy. More women started and finished their applications right away. The new system also helped the staff train and manage many reviewers quickly. This led to more completed applications and a smoother review process.
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CommunitySuite by Foundant helped Albuquerque Community Foundation improve their processes. They moved from... FIMS to CommunitySuite. The foundation benefited from ongoing training and unlimited customer support. The solution supported both donor management and finances. The organization saw better operations across the board.
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CommunitySuite by Foundant helped Albuquerque Community Foundation improve their processes. They moved from... FIMS to CommunitySuite. The foundation benefited from ongoing training and unlimited customer support. The solution supported both donor management and finances. The organization saw better operations across the board.
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OpenWater helped Boys & Girls Clubs of America manage 600 to 700 award submissions with over 400 judges across three rounds. The team reduced... administrative work, especially for regional judging. OpenWater's reporting tools made it easy to track regional program progress. Staff could quickly export and organize application PDFs. The platform supported multiple programs at once.
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Blackbaud Enterprise Fundraising CRM helps The Salvation Army, USA Southern Territory manage donor data and fundraising. The software supports... over 600 users across 15 states. It streamlines workflows and boosts productivity for staff. The system helps engage 6.5 million constituents. The organization distributed 60,011 food boxes and provided over 426,000 snacks last year. Staff value the flexibility, integration, and support from Blackbaud and partners like BrightVine.
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Allianz France used Sociabble to improve their internal communication. The Sociabble team... was very supportive and answered all their questions. The rollout process was seamless and followed a detailed plan. Allianz France found the support helpful during the project. The experience helped them achieve their goals for employee communication.
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Ambassify helped Allianz boost employee engagement and brand visibility. Allianz used Ambassify... to connect Ambassadors and keep them engaged across distances. The platform made it easy for employees to share branded content on social media. Allianz collected feedback from brokers and salespeople using Ambassify quizzes. Employees felt more confident sharing company messages, helping Allianz show thought-leadership and pride in their brand.
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Adobe used Influitive to relaunch its Community Experts Program. The challenge was... to move from a transactional support forum to a more engaged, flexible community. Influitive helped Adobe streamline management, track member activity, and expand engagement beyond forums. In three months, Adobe saw a 29% increase in engaged advocates and 10,877 acts of advocacy. Integrations with Khoros and a new rewards system boosted participation and made tracking easier.
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EveryoneSocial helped Vidyard improve employee engagement with internal newsletters. Vidyard used storytelling... in content emails to make them more fun and personal. Olivia Cullen led the effort, using themes and real-life inspiration. The first email with this strategy had an 85% open rate. Vidyard now keeps a 75% average open rate on these emails.
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Herdify helped Abel & Cole lower acquisition costs and find better customers. Abel & Cole... used Herdify’s Behavioural Segmentation Engine to target real-world communities where word of mouth was strong. Direct mail campaigns focused on these hotspots. Response rates increased by 164%. Average order value went up 18%. Cost per acquisition dropped 78%. Abel & Cole gained more loyal, profitable customers and reduced waste by printing and posting fewer packs.
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Fiorucci used Crowdly to build a panel of real customers for rapid market research. They launched the... Fiorucci Insiders program to get feedback on new products, test marketing ideas, and learn about shopping habits. The platform helped them engage millennial customers and gather quality insights. Results included 7,250 survey completions, 88% positive impact on buying habits, a 70% average survey conversion rate, and over 8,000 opt-ins for ongoing research.
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OSI Affiliate Software helped Listen To Your Gut manage their affiliate program. The company needed... a solution that worked well with BigCommerce and was easy to set up. OSI Affiliate Software provided simple tracking and custom affiliate setups. Listen To Your Gut paid $240 for a year and earned that back in a few months. They plan to use the software for a new site in the future.
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Mando used Fairing's attribution surveys to track how customers found them across YouTube, TikTok, and podcasts. They faced a... challenge with measuring podcast and creator impact when click-based tracking did not work. Fairing helped Mando recategorize open-text survey responses, revealing hidden podcast and creator influence. This improved their podcast CPA by 9.2% and reduced ambiguous 'Other' responses by 3.12%. Mando gained better insights, leading to smarter marketing spend and confident reinvestment in top-performing channels.
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Sociuu helped AFAS Software boost its brand with employee advocacy. 65% of employees... used Sociuu to share company content, increasing brand visibility and engagement. AFAS saw an ROI over 5× the license cost. The integration with Brandwatch gave real-time analytics to improve content strategy. AFAS now has a stronger online presence and better industry leadership.
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Securonix used MarketBeam to improve their social media strategy. Before MarketBeam, their... marketing team struggled with time-consuming posting and low engagement. With MarketBeam, they managed multi-channel posting and gained a centralized view of analytics. They saw a 150% increase in LinkedIn engagement, 70% employee adoption, and up to a 1250% increase in LinkedIn page impressions. MarketBeam helped Securonix boost brand visibility and streamline their workflow.
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Haiilo helped Coca-Cola HBC scale their employer brand and improve employee advocacy. Coca-Cola HBC wanted... to show their authentic culture and attract the right talent. They used Haiilo for its easy user experience and flexible features. The platform reached 4 million people and delivered $100,000 in visibility. Coca-Cola HBC achieved a 94% user engagement rate with Haiilo.
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Refericon is a referral program for e-commerce. Cyfrowa Foto, owner... of Colorland.pl, needed a fast way to get new customers during the busy holiday season. They tested Refericon for 30 days and got 824 referrals and 605 new email addresses. After full rollout, they reached 7,000 referrals and over 1,300 new emails, with 54% being new to their list. On Colorland.pl, referral codes led to a 7.2% conversion rate, and in December, conversion reached 10.5%. The program helped increase sales and grow their customer base quickly.
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PostBeyond helps 360insights share company values with all employees. 360insights uses PostBeyond... to build a strong culture and connect a team of 300 people across locations. The platform supports employee engagement and internal communication. 360insights focuses on four pillars: connection, progress, control, and higher purpose. PostBeyond helps 360insights create a workplace where employees feel valued and informed.
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GaggleAMP helped JBC expand its recruiting reach by 226 million in one year. Nearly 100 JBC... employees used the platform to promote job openings and boost brand awareness. The program led to 127,000 new social media connections and over 8,200 social interactions. JBC gained an estimated $73,000 in earned media value. The platform made employee advocacy easy and helped JBC communicate its rebrand effectively.
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Clearview Social helped Schneider Downs boost employee engagement and content reach. The firm faced... challenges with manual posting and inconsistent messaging across 600+ employees. Clearview Social's automation features made sharing easy and improved message consistency. Since September 2023, 50 users generated 4,022 shares, 3,852 clicks, and $17,394 in earned media value. Employee engagement and brand awareness increased with more frequent LinkedIn activity.
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Bonterra CyberGrants for Life Sciences helps Sanofi speed up treatment delivery for patients with rare diseases. Sanofi uses this... medical affairs platform to manage its Rare Humanitarian Program, the largest of its kind for lysosomal storage disorders. The platform supports product approvals and ongoing patient monitoring. This process improves access for patients facing geographic or financial barriers. Sanofi now supports six disease areas with eight products through this program.
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Brandpad helped uppercase improve their brand guidelines process. Before using Brandpad,... creating guidelines took days and clients rarely used them. With Brandpad, clients get direct access to assets and can share links easily. This reduced friction during handover. The team at uppercase now saves time and feels more confident that guidelines are used.
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Bulbshare helped eBay run word-of-mouth campaigns using a network of UK micro-influencers. The goal was... to drive conversations about eBay's product verticals and boost platform traffic. Bulbshare built a community of 100 micro-influencers to create engaging content. The campaign delivered 95% positive sentiment and produced 446 pieces of social content. Ongoing co-creation with the Bulbshare influencer network continues to support eBay's marketing efforts.
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BrandChamp helped Ragnar Relay improve their ambassador marketing program. Ragnar needed better... software to manage hundreds of ambassadors and track ROI. BrandChamp made it easy for one team member to manage many ambassadors and review their social media activity. The platform let Ragnar create a four-part training program and remove inactive ambassadors. BrandChamp also helped Ragnar move from virtual to live events smoothly.
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Sprout Social helped Penn State Health manage social media more efficiently. The Smart Inbox... let them respond to patients quickly and with empathy. Saved Replies made it easy to answer common questions while keeping a personal touch. Tagging and reporting gave them clear insights for better decisions. They saw a 70% decrease in time to build custom reports, a 1 hour response time, and an 80% reduction in errors.
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