Display Advertising Customer Deals | Implementation & Best Practices
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The Latest Display Advertising Deployments delivering value in Retail
Citrus
- Retail
- Large
Kyiv, Ukraine
Rontar retargeting ads helped Citrus achieve a 1,960% ROI. Citrus used dynamic retargeting to bring back non-converting website visitors. The... campaign increased the transaction rate by 45% over the site average. Visitors from retargeting spent 40% more time on the site. Citrus also boosted brand awareness with branded ads.
Adoric helped H2 Hub Watches, a Singapore-based retailer, boost sales using targeted popups. By segmenting website visitors and showing tailored... offers, H2 Hub generated $40,000 in assisted revenue and gained 1,086 new leads in one month. The strategy included welcome promos, cart abandonment popups, and discounts for different visitor groups. Adoric's audience targeting and popup timing features were key to the campaign's success. H2 Hub improved both sales and email list growth with this approach.
Exit Bee helped Argos boost online sales after Covid-19. Argos used a standard iab billboard ad on regional Reach Plc... sites. The campaign targeted users at the right moment. It achieved a 3.37% CTR and over 90% viewability. This drove quality traffic to the Argos website. Exit Bee minimized accidental clicks and improved engagement.
Recent adoption and success with Display Advertising software in Apparel And Fashion
Bob Mackie
- Apparel & Fashion
- Small
Los Angeles, USA
Perpetua’s Influencer Marketing Platform helped Bob Mackie boost sales by 1. 5x and cut ACOS by 28%. The brand used...Perpetua’s Creator Network to run influencer campaigns on TikTok and Instagram. These campaigns drove over 1 million Spark Ad impressions and tripled detail page view rates. Bob Mackie tracked sales and conversions directly to specific creators and content. The campaigns helped reach new audiences and increased attributed sales by 30%.
adidas Group Canada
- Apparel & Fashion
- Very Large
Toronto, Canada
Cybba helped adidas Group Canada boost website sales with a strategic digital campaign. The campaign used onsite engagement tools and... covered the full e-commerce funnel. Engagement rate reached 36.32% for onsite solutions. Overall conversion rate hit 20.45%. The results were above industry averages and impressed the adidas team.
Archer used GumGum's Pause Ads to reach snackers during streaming breaks. The campaign targeted viewers when they paused content, making... ads feel natural and non-intrusive. Archer saw an 11.5 percentage point increase in aided brand awareness. Purchase intent rose by 10 percentage points. Brand favorability improved by 5 percentage points. This approach connected Archer with audiences at the perfect snacking moment.
Dunkin' used A Million Ads to run dynamic audio ads across the country. Before, Dunkin' made different radio ads for... each area. With dynamic creative, they bought national ads and changed the message based on where the listener was. This helped drive people to their local Dunkin' store. The campaign used data like location and time to personalize each ad.
MightyHive used Google Marketing Platform to run a programmatic audio ads campaign for a CPG brand. The campaign delivered over... 7.5 million impressions and 7,500 clicks across mobile, desktop, and app. It achieved a 95% ad completion rate and a 0.11% CTR. MightyHive found new audiences using programmatic audio strategies. This case shows the impact of digital media transformation and audio ad technology.
Recent adoption and success with Display Advertising software in Media Production
ProSiebenSat.1 PULS4
- Media Production
The Integrated Yield Platform by Virtual Minds helped ProSiebenSat. 1 PULS4 improve digital advertising. The platform combined server-to-server connections and...Advanced Yield Optimisation Class (AYOC) for better ad management. ProSiebenSat.1 PULS4 saw easier handling of IO and programmatic ads, faster ad loading, and higher revenue. The solution also made price optimisation and campaign management simpler. This case shows how new ad tech can boost results for media companies.
The Latest Display Advertising Deployments delivering value in Consumer Goods
L'Oréal (YSL Beauty)
- Consumer Goods
- Very Large
Paris, France
Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted... ready-to-buy shoppers on the open web and on the Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.
