Marketing Attribution Client Stories | Industry adoption & Deployment Successes

Full Circle Insights helps Rockwell Automation build multi-touch attribution models in Salesforce. The company needed better visibility into the customer... journey and more advanced funnel measurement. Full Circle captures all marketing touches and provides dashboards to track key metrics and campaign impact. Rockwell Automation now optimizes marketing ROI, makes data-driven decisions, and improves sales performance. The team uses real-time, accurate data to identify bottlenecks and increase win rates.
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OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%. OptiMine's marketing measurement tools made data-driven decisions faster and more accurate.
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OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%. OptiMine's marketing measurement tools made data-driven decisions faster and more accurate.
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Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis,... risk management, and compliance.
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AppsFlyer ROI360 and Meta VO IAA helped Supersonic from Unity boost return on ad spend (ROAS) and expand market reach. Supersonic faced challenges... balancing in-app ad and in-app purchase monetization while scaling on Meta Ads. By using Meta’s Value Optimization for In-App Ads and AppsFlyer’s measurement tools, Supersonic refined its user acquisition strategy. The company saw a 42% increase in day 7 ROAS, 53% of spend driven by optimized campaigns in six months, and a 4x increase in installs.
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Adjust TrueLink helped Airalo migrate from Firebase dynamic links before deprecation. Airalo needed a scalable, reliable deep linking tool to... support its referral program and user growth. Adjust TrueLink reduced link generation volume by about 30%. The solution improved attribution, engagement tracking, and reduced drop-off from shared links. Airalo consolidated attribution and deep linking, streamlining workflows and boosting marketing performance.
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CaliberMind helped NetApp improve marketing analytics and sales alignment. NetApp needed to reduce noise in marketing engagement and deliver clear... signals to sales. CaliberMind's Surge Scoring surfaced only the most engaged accounts and sent actionable alerts to sales. NetApp cut SDR lead pursuit time in half. The solution helped NetApp bridge the gap between marketing and sales with AI-driven insights.
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Rockerbox helped MakeSpace cut Facebook and Instagram ad spend by 85%. MakeSpace used Rockerbox to unify marketing data and reporting... across teams. The platform enabled MakeSpace to track new channels like OTT and prove video conversions. MakeSpace saw no drop in performance after reducing paid social investment. The company now tests new channels and prefers vendors that integrate with Rockerbox.
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Flytxt's AI-driven cross-selling solution helped Telco Group increase fixed and broadband revenue by 20% across four markets. The solution enabled... best-fit plan recommendations and omni-channel promotions. Telco Group sold 98,000 home segment products and gained $585,000 in additional revenue. The AI solution contributed 20% of total revenue from the home segment. This case shows the impact of AI on telecom sales and customer engagement.
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Vodafone Czech Republic wanted to connect their Adobe Analytics data with their online marketing platforms. They used ROIVENUE’s AI data-driven... attribution and Adobe Analytics Data Feeds to do this. They set up daily exports of data from Adobe Analytics to ROIVENUE using Azure Blob Storage. This let them analyze marketing activities and see how many leads and purchases each campaign brought. Now, they can find the best cost per acquisition for future campaigns.
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HitPath helped AdReady, a division of CPXi, improve support and real-time performance tracking. AdReady needed better feedback and faster support... to serve customers and grow profits. HitPath provided dedicated account management and 24-hour technical support, making migration easy and finishing ahead of schedule. AdReady saw no downtime and could keep business running. Real-time stats and detailed reports let the team spot issues fast and optimize campaigns. HitPath made campaign management proactive, not reactive, for AdReady and their affiliate network, Affiture.
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Kochava for Publishers helped a major smart TV OEM measure outcomes for CTV performance marketing. The customer wanted to prove... CTV ads could drive direct user actions, not just awareness. Kochava enabled real-time attribution of ad exposure to app installs and cross-device conversions. The customer saw a 9.5% lift in same-screen app installs and an 8.7% lift in installs across other smart TVs. These results led advertisers to increase their spend and run more campaigns on the platform.
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Attribution helped ClickUp grow from $4M to $150M in ARR in three years. ClickUp used Attribution to track every user... journey and optimize marketing spend. The platform gave ClickUp full-funnel insights and real-time CAC tracking. ClickUp saved about $500k by not building an in-house attribution model. They ramped ad spend from $0 to $4M per month in 14 months. Customer payback period improved by 9 months compared to industry standard.
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Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.
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Measured helped Bare Performance Nutrition test their Facebook marketing with geo testing. The team wanted to know if Facebook ads... were really bringing in new customers. Measured showed that Facebook was over-reporting results. With Measured's insights, Bare Performance Nutrition increased new customer ROAS by 26%. The company now spends smarter and gets better results from their marketing.
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LeadsRx helped Steel City Media improve marketing attribution for its advertisers. Steel City Media used LeadsRx to get deep insights... into ad performance. This allowed them to boost exposure on their radio stations and increase return on ad spend. The company became a full-service marketing agency for its clients. They now develop marketing strategies and buy ads for their customers.
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LiveRamp Cross-Media Intelligence helped Hill’s Pet Nutrition connect with pet parents and measure engagement across channels. Hill’s needed more insights... than their first-party data could provide. They struggled to link advertising spend to sales. Using LiveRamp Clean Room, Hill’s combined retailer, publisher, and CRM data for a full customer view. Now, they can measure media performance in one place and optimize campaigns for growth.
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Agwa used Prelaunch. com to test their AI-assisted home garden product. They created a landing page and drove targeted traffic...to measure real buying intent with a $10 deposit. Prelaunch's platform helped Agwa validate product concepts, pricing, and customer motivations. Agwa received 11,989 visits, 2,409 subscriptions, and 283 reservations. The team gained insights into customer preferences and improved their product strategy.
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CareJourney's Provider Performance Index helped Beaumont ACO improve specialist referrals. Beaumont ACO wanted a system to rate provider cost effectiveness... and give actionable insights. CareJourney worked with the ACO to use the PPI and integrate cost scores into provider education and tools. The new system gave providers a clearer view of specialist cost effectiveness. This improved provider education and helped assess performance in a network of over 5,000 physicians.
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