Marketing Attribution Success Stories: How Companies in 2025 Industries Drive Results

Full Circle Insights helps Rockwell Automation build multi-touch attribution models in Salesforce. The company needed... better visibility into the customer journey and more advanced funnel measurement. Full Circle captures all marketing touches and provides dashboards to track key metrics and campaign impact. Rockwell Automation now optimizes marketing ROI, makes data-driven decisions, and improves sales performance. The team uses real-time, accurate data to identify bottlenecks and increase win rates.
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Ellisphere is a French company with 125 years of experience. They provide business... data services. These include data marketing, analysis, risk management, and compliance.
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AppsFlyer ROI360 and Meta VO IAA helped Supersonic from Unity boost return on ad spend (ROAS) and expand market reach. Supersonic faced challenges... balancing in-app ad and in-app purchase monetization while scaling on Meta Ads. By using Meta’s Value Optimization for In-App Ads and AppsFlyer’s measurement tools, Supersonic refined its user acquisition strategy. The company saw a 42% increase in day 7 ROAS, 53% of spend driven by optimized campaigns in six months, and a 4x increase in installs.
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Adjust TrueLink helped Airalo migrate from Firebase dynamic links before deprecation. Airalo needed a... scalable, reliable deep linking tool to support its referral program and user growth. Adjust TrueLink reduced link generation volume by about 30%. The solution improved attribution, engagement tracking, and reduced drop-off from shared links. Airalo consolidated attribution and deep linking, streamlining workflows and boosting marketing performance.
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CaliberMind helped NetApp improve marketing analytics and sales alignment. NetApp needed to... reduce noise in marketing engagement and deliver clear signals to sales. CaliberMind's Surge Scoring surfaced only the most engaged accounts and sent actionable alerts to sales. NetApp cut SDR lead pursuit time in half. The solution helped NetApp bridge the gap between marketing and sales with AI-driven insights.
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LiveRamp helps Comcast reach audiences on every channel. Comcast uses LiveRamp... for addressable TV and cross-media measurement. Advertisers get better targeting and faster results. Clean room collaborations help scale high-quality audiences. Comcast gives advertisers confidence in planning and measuring campaigns. Identity is key to reaching the right viewers.
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Kochava for Publishers helped a major smart TV OEM measure outcomes for CTV performance marketing. The customer wanted... to prove CTV ads could drive direct user actions, not just awareness. Kochava enabled real-time attribution of ad exposure to app installs and cross-device conversions. The customer saw a 9.5% lift in same-screen app installs and an 8.7% lift in installs across other smart TVs. These results led advertisers to increase their spend and run more campaigns on the platform.
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OptiMine helped a leading jewelry retailer measure the true impact of Amazon Ads. The retailer wanted... to know how Amazon Ads affected both Amazon and their own e-commerce sales. OptiMine used cross-channel analysis and incrementality testing to find the real value of each channel. The retailer saw a 326% return on ad spend from Amazon Ads. Amazon Ads also helped bring in many new customers and performed as well as Google Shopping.
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OptiMine helped a leading jewelry retailer measure the true impact of Amazon Ads. The retailer wanted... to know how Amazon Ads affected both Amazon and their own e-commerce sales. OptiMine used cross-channel analysis and incrementality testing to find the real value of each channel. The retailer saw a 326% return on ad spend from Amazon Ads. Amazon Ads also helped bring in many new customers and performed as well as Google Shopping.
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Flytxt's AI-driven cross-selling solution helped Telco Group increase fixed and broadband revenue by 20% across four markets. The solution enabled... best-fit plan recommendations and omni-channel promotions. Telco Group sold 98,000 home segment products and gained $585,000 in additional revenue. The AI solution contributed 20% of total revenue from the home segment. This case shows the impact of AI on telecom sales and customer engagement.
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Vodafone Czech Republic wanted to connect their Adobe Analytics data with their online marketing platforms. They used ROIVENUE’s... AI data-driven attribution and Adobe Analytics Data Feeds to do this. They set up daily exports of data from Adobe Analytics to ROIVENUE using Azure Blob Storage. This let them analyze marketing activities and see how many leads and purchases each campaign brought. Now, they can find the best cost per acquisition for future campaigns.
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HitPath helped AdReady, a division of CPXi, improve support and real-time performance tracking. AdReady needed better... feedback and faster support to serve customers and grow profits. HitPath provided dedicated account management and 24-hour technical support, making migration easy and finishing ahead of schedule. AdReady saw no downtime and could keep business running. Real-time stats and detailed reports let the team spot issues fast and optimize campaigns. HitPath made campaign management proactive, not reactive, for AdReady and their affiliate network, Affiture.
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Google Cloud helped Millennium bcp transform its digital banking and personal loan strategy. The bank used... BigQuery, Google Analytics 4, and Firebase to analyze customer data and create predictive models. This led to highly targeted, personalized campaigns. BigQuery-powered audiences achieved a 2.6x higher conversion rate and 2.4x more conversions in owned media. Paid media conversion volume doubled, conversion rates were 1.9x higher, and cost per acquisition dropped by 36%. Millennium bcp now delivers more efficient, data-driven customer experiences.
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Attribution helped ClickUp grow from $4M to $150M in ARR in three years. ClickUp used Attribution... to track every user journey and optimize marketing spend. The platform gave ClickUp full-funnel insights and real-time CAC tracking. ClickUp saved about $500k by not building an in-house attribution model. They ramped ad spend from $0 to $4M per month in 14 months. Customer payback period improved by 9 months compared to industry standard.
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Measured helped Bare Performance Nutrition test their Facebook marketing with geo testing. The team wanted... to know if Facebook ads were really bringing in new customers. Measured showed that Facebook was over-reporting results. With Measured's insights, Bare Performance Nutrition increased new customer ROAS by 26%. The company now spends smarter and gets better results from their marketing.
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WeightWatchers wanted to use Rockerbox’s data to improve their programmatic ad buying. They found it... hard to connect Rockerbox’s insights with their media buying tools and needed a way to make this process easier and more efficient. They used Scibids AI to automate and customize their ad buying by linking Rockerbox’s data with AI-powered bidding. This helped them run tests and then use the solution for their main campaigns. As a result, they saw a 39% drop in cost per acquisition in the first 8 weeks and a 20% drop in the next 4 weeks.
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LeadsRx helped Steel City Media improve marketing attribution for its advertisers. Steel City Media... used LeadsRx to get deep insights into ad performance. This allowed them to boost exposure on their radio stations and increase return on ad spend. The company became a full-service marketing agency for its clients. They now develop marketing strategies and buy ads for their customers.
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Agwa used Prelaunch. com to test...their AI-assisted home garden product. They created a landing page and drove targeted traffic to measure real buying intent with a $10 deposit. Prelaunch's platform helped Agwa validate product concepts, pricing, and customer motivations. Agwa received 11,989 visits, 2,409 subscriptions, and 283 reservations. The team gained insights into customer preferences and improved their product strategy.
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CareJourney's Provider Performance Index helped Beaumont ACO improve specialist referrals. Beaumont ACO wanted... a system to rate provider cost effectiveness and give actionable insights. CareJourney worked with the ACO to use the PPI and integrate cost scores into provider education and tools. The new system gave providers a clearer view of specialist cost effectiveness. This improved provider education and helped assess performance in a network of over 5,000 physicians.
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