Full Circle Insights helped Integrate align marketing, sales, and finance teams. The marketing team gained full-funnel visibility and accurate reporting... inside their CRM. They used custom dashboards to track campaign performance and justify marketing spend. The solution enabled clear revenue attribution and improved collaboration. Integrate now measures pipeline impact and sets goals with finance, driving better efficiency and budget allocation.
CPXi (AdReady division)
- Marketing And Advertising
- Medium
New York, USA
AdReady, a division of CPXi, used HitPath to improve real-time performance tracking and support. Their old platform had slow feedback... and poor support. HitPath offered 24-hour help and made migration fast and easy. AdReady saw no downtime and could keep running business as usual. Real-time stats and custom reports let them spot issues and optimize campaigns quickly. The team moved from reactive to proactive campaign management, helping both performance clients and affiliates.
Steel City Media
- Marketing And Advertising
- Medium
LeadsRx helps Steel City Media improve ad spend returns for its advertisers. The company uses marketing attribution and insights from... LeadsRx. This lets Steel City Media boost exposure on its radio stations and other channels. They now act as a full-service marketing agency for their clients. The partnership deepens client relationships and drives better marketing results.
Marketing Attribution in Action in Other Industries
A fintech company
- Fintechs
Flytxt helped a fintech company improve payment behavior of its BNPL customers. The company used analytics and automation to boost... customer engagement. This led to an average incremental impact of 8% per month. Timely and relevant engagement also reduced calls to customer care. The cost of serving customers went down.
OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%.
OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%.
Recent adoption and success with Marketing Attribution software in Retail
Eppi
- Retail
Roivenue Measurement helped Eppi, a Slovakian jeweller, fix blind spots in their marketing data. Eppi used to rely on last-touch... attribution, missing key steps in the customer journey. Roivenue's AI-driven attribution and Path Stitching revealed up to 80% more touchpoints and showed Facebook's true impact was 505% higher than reported. Eppi saw a 124% increase in margin return on marketing investment, 25% more conversions, and 21% higher net revenue after switching to Roivenue.
Rockerbox helped Rebag scale TikTok ad spend by over 100% year-over-year. Rebag used Rockerbox's deterministic attribution and direct TikTok integration... to measure true channel performance. This gave the team confidence to invest more in TikTok, matching Meta's spend. Rockerbox's centralized reporting and warehousing integration enabled daily LTV to CAC tracking. Executive teams used these insights to guide disciplined, data-driven marketing growth.
A Series B, NYC based, tech startup
- Information Technology And Services
- Medium
New York, USA
CaliberMind’s customer data platform helped a Series B tech startup in New York clean and unify their account and contact data. The company used... CaliberMind to enrich, score, and tier 40,000 accounts, segmenting them by fit and value. Integration with multiple data providers improved data quality and targeting. The startup built a focused target account list and projected $1.3B in potential annual recurring revenue. Sales and marketing teams could now plan and track engagement with high-value accounts.
Livestorm
- Information Technology And Services
- Medium
Attribution helped Livestorm triple their ROAS in one year by eliminating underperforming ads. The platform saved Livestorm 240 hours each... year on manual analysis and cut marketing spend by over $360,000. Livestorm used Attribution’s marketing analytics to map the full customer journey and optimize ad spend. They improved their LTV:CAC ratio by 3x using multi-touch attribution and real-time insights. Livestorm continues to rely on Attribution for actionable reporting and growth.
Ontario College of Social Workers and Social Service Workers
- Government Administration
- Medium
Toronto, Canada
Cision helped the Ontario College of Social Workers and Social Service Workers move from manual media monitoring to real-time awareness. The communications team... now uses Cision’s platform for media monitoring, social listening, and AI-powered content summaries. This shift reduced time spent on repetitive tasks and improved internal alignment. Press releases reach key audiences faster with PR Newswire and SocialBoost. The team now completes tasks in minutes instead of hours, staying prepared and informed in a regulated sector.
Kochava helped Shawarmer, a leading quick service restaurant in Saudi Arabia, track and optimize their mobile app campaigns. Shawarmer integrated Kochava... to measure app installs, in-app engagement, and attribute sales across multiple media channels. The unified analytics enabled Shawarmer to identify top-performing campaigns and optimize ad spend. As a result, Shawarmer achieved 32.5% year-over-year growth in app sales and attributed 16% of in-app sales to their media efforts. Over 400,000 monthly active users were measured across their mobile apps.
Recent adoption and success with Marketing Attribution software in Media Production
Globo
- Media Production
- Very Large
Rio de Janeiro, Brazil
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
Virgin Mobile UAE used Adjust to improve attribution accuracy and optimize marketing campaigns. The company saw a 25% increase in... ROI on key campaigns and a 30% reduction in wasted spend through fraud prevention. Adjust enabled a 44% uplift in direct and assisted installs. The team gained real-time insights and better audience targeting. Virgin Mobile UAE now runs more efficient and data-driven campaigns.
AppsFlyer helped Dave, Inc save $408k from ad fraud in 2023. The fintech company unified mobile attribution and cost aggregation,... restoring confidence in ad budgets. Dave used AppsFlyer’s Creative Optimization tool to automate reporting and improve campaign decisions. This led to a 12% increase in click-through rate and a 10% reduction in ad spend. The marketing team also saved up to 10 hours a week on reporting tasks.
Driving ROI and results: Understanding the Impact of Marketing Attribution in Consumer Electronics
Agwa
- Consumer Electronics
- Small
Tel Aviv, Israel
Agwa used Prelaunch. com to test which home gardening solution customers would actually buy. They set up landing pages and...drove targeted traffic, collecting $10 deposits to confirm real purchase intent. 81% of ready-to-buy customers chose the larger, 3-shelf version, despite traditional surveys favoring the smaller model. Prelaunch.com revealed new customer segments and provided actionable insights on pricing, messaging, and product features. Agwa gained a clear revenue forecast and a deeper understanding of their market.
Undisclosed leading cloud security and compliance provider
- Computer & Network Security
- Large
USA
Email-to-Case Advance by Grazitti Interactive helped a top US cloud security provider improve case management in Salesforce. The customer faced... slow case resolution and limited email handling. E2CA enabled agents to convert emails to cases, attach multiple files, and use canned comments. Custom features like Clean Comment and Account Watcher boosted productivity. The solution led to faster case resolution and better customer experience.
The Marketing Attribution Blueprint for Better Selection Decisions in Internet
Pinterest
- Internet
- Large
San Francisco, USA
Pinterest used LiveRamp's clean room solution to address the loss of third-party signals in digital advertising. By integrating LiveRamp, Pinterest... enabled privacy-centric data collaboration with partners like Albertsons and Mondelēz. This allowed advertisers to match ad exposure to sales data without sharing personal information. A six-week campaign for Triscuit saw a 16% increase in sales and units, and a 19% rise in buyers. The solution improved measurement, audience targeting, and trust with brand partners.
Banner Health
- Hospital & Health Care
- Very Large
Phoenix, USA
Banner Health uses CareJourney to access trusted provider performance data. Brett Bingham, Chief Network Development Officer, relies on CareJourney for... provider performance conversations. The platform helps Banner Health evaluate and discuss provider quality. CareJourney supports data-driven decisions in healthcare management. Banner Health values CareJourney as a key data source.
The Marketing Attribution Blueprint for Better Selection Decisions in Consumer Goods
Made In
- Consumer Goods
- Small
Austin, USA
Made In used Measured to test Facebook ad incrementality. Their adjustment factor rose by 295%. Incremental ROAS increased by 182%.... Year-over-year incremental ROAS improved by 26%. The company gained better efficiency from Facebook ads. Measured helped them prove marketing impact with clear metrics.
