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Conversational Marketing in Action in Other Industries

Seismic

Seismic wanted to improve their outbound sales process. They used ZoomInfo Copilot to get AI-driven insights. This helped them find... new prospects and tailor their messaging. Seismic's team became 54% more productive and saved 11.5 hours per week. They also attributed 39% of their active pipeline to ZoomInfo signals.

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Food Crowd - Consumer Goods - Large

Verloop. io's WhatsApp chatbot helped Food Crowd improve customer support. Food Crowd faced high volumes of repetitive queries and long...wait times. The chatbot automated responses, reducing first response time to 5 seconds and achieving a 95% CSAT. Food Crowd now handles 200 chats per month, supporting pre-sales and post-sales needs. This solution improved customer experience and order management for Food Crowd.

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SEIU-UHW - Labor & Unions

Hustle helped SEIU-UHW improve communication with its nearly 100,000 members during the COVID-19 pandemic. SEIU-UHW used Hustle's peer-to-peer texting to... reach members quickly and share important updates about working conditions, wages, and benefits. The union saw a 36% engagement rate, sent 1.7 million messages, and had 184,000 conversations. Hustle made it easier for SEIU-UHW to connect with members who were hard to reach in person.

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Driving ROI and results: Understanding the Impact of Conversational Marketing in Retail

National furniture retailer - Retail

Salesfloor helped a national furniture retailer increase in-store traffic and sales. The retailer used clienteling and virtual shopping to build... customer relationships and boost engagement. One sales associate made $26,000 in sales with personalized outreach. Email open rates rose 200% above the marketing benchmark. 76% of sales associates used Salesfloor, driving an 8% sales increase in three months.

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21shop (streetwear online store) - Retail

Dashly helped 21shop, a streetwear online store, boost income by 31. 4% using pop-ups and email campaigns. The team set...up triggered messages to retain and return customers at every funnel stage. Key tactics included exit-intent pop-ups, follow-up emails, proactive chatbot messages, and reactivation emails. These strategies led to $11,000 in extra revenue and a 12.9% increase in conversion rate. The pop-up conversion rate reached 7.1%, and lead capture pop-ups achieved a 12.6% conversion rate.

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Blue Nile - Retail

Quiq helped Blue Nile, a leading online jewelry retailer, improve sales and customer service with intelligent chat and routing technology. The company faced... lost sales as visitors left before talking to sales agents. Quiq's solution separated sales from service inquiries and routed them to the right experts. A new chat design led to 70% more sales interactions. Blue Nile saw a 35% increase in successful sales, a 34% containment rate for service inquiries, and a 75% CSAT score.

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Conversational Marketing in Action in Consumer Goods

Colorescience - Consumer Goods

Gobot's Zero-Party Data Platform helped Colorescience improve their online shopping experience. Colorescience used Gobot to create a guided product recommendation... quiz for skincare shoppers. This solution increased conversion rates by 2.92x and average order value by 1.3x. Shoppers spent 6.5x more time on site. The quiz also reduced customer service inquiries and helped Colorescience collect valuable zero-party data for personalized marketing.

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Mirai Clinical - Consumer Goods

Customers. ai helped Mirai Clinical, a premium skincare and wellness ecommerce brand, improve identity resolution. Mirai Clinical ran a test...comparing Customers.ai to Retention.com using real customer data. Customers.ai delivered 3.7x higher data accuracy and a 55x higher True Match Rate, identifying 41% of actual customers. Mirai Clinical saw nearly 1.5x higher ROI in the first two weeks. The switch led to more accurate marketing, less wasted spend, and better campaign results.

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Mirai Clinical - Consumer Goods

Customers. ai helped Mirai Clinical, a premium skincare and wellness ecommerce brand, improve identity resolution. Mirai Clinical ran a test...comparing Customers.ai to Retention.com using real customer data. Customers.ai delivered 3.7x higher data accuracy and a 55x higher True Match Rate, identifying 41% of actual customers. Mirai Clinical saw nearly 1.5x higher ROI in the first two weeks. The switch led to more accurate marketing, less wasted spend, and better campaign results.

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Recent adoption and success with Conversational Marketing software in Marketing And Advertising

Jim Rowe-bot - Marketing And Advertising

Jim Rowe-bot used the ubisend chatbot platform to build advanced, custom chatbots for their clients. They needed a flexible, cost-effective... solution that could scale and integrate with other software. With ubisend, they quickly created a chatbot for a client handling over 5,000 virtual events yearly. The chatbot reduced manual customer service work and cut costs. Within 4 weeks, the chatbot met both main goals. By 12 weeks, 51% of messages were answered automatically, showing strong results.

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Prospect Labs - Marketing And Advertising

Continually helped Prospect Labs, a startup lead generation service, improve their website engagement. Prospect Labs replaced live chat with Continually's... chatbot to cover multiple time zones and qualify leads. They set up a custom bot in just 4 hours. In the first two weeks, Prospect Labs generated £30,000 in sales from the bot. The chatbot now educates visitors, books meetings, and builds trust with potential clients.

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Recent adoption and success with Conversational Marketing software in Information Services

Iron Mountain - Information Services

Conversica Revenue Digital Assistants helped Iron Mountain re-engage dormant leads and improve lead quality. The company faced a large pool... of unworked leads and long sales cycles. Conversica automated lead nurturing, reactivated interest, and moved new leads down the funnel. Integration with Salesforce and Eloqua created a seamless buyer journey. Iron Mountain achieved a 17.2X ROI in less than 3 weeks and an 18.5% conversation qualified rate. A single re-engagement led to a $500,000 deal.

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Recent adoption and success with Conversational Marketing software in Computer Software

Asana - Computer Software

Piper the AI SDR Agent helped Asana scale its inbound pipeline. Asana faced slow follow-up and missed leads due to... limited SDR capacity. Piper automated lead engagement, qualifying visitors 24/7 and booking meetings. Piper handled 24,000 conversations in 4 months and eliminated missed chats, which used to be about 200 per month. Asana saw a 22% increase in incremental pipeline without adding SDR headcount.

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Driving ROI and results: Understanding the Impact of Conversational Marketing in Food And Beverages

CCBPI (Coca-Cola Beverages Philippines, Inc.) - Food & Beverages

The Bot Platform helped CCBPI launch EVA, an employee virtual assistant, on Microsoft Teams. CCBPI needed a better way to... connect over 10,000 associates and improve internal communication. EVA was built and launched in less than 2 months. It sent 177,000 messages with a 100% delivery rate to about 9,000 users. EVA made company news more visible, reduced manual work, and improved staff engagement.

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Conversational Marketing in Action in Pharmaceuticals

Apotek1 - Pharmaceutical

Giosg live chat helps Apotek1, Norway's top pharmacy chain, deliver fast and secure online customer service. Pharmacists use the chat... to answer questions about medications and health, building trust and making help easy to access. Customers log in securely with BankID or similar tools. In one quarter, Apotek1's team helped over 10,000 customers and leads, sending 59,000 chat messages. The average response time was just 0.40 seconds.

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Driving ROI and results: Understanding the Impact of Conversational Marketing in Telecommunications

A1 Group - Telecommunications

A1 Group, a leading telecommunications company in Austria and other European countries, implemented Whisbi's Live Commerce Platform. They launched A1... Liveshop to enhance customer engagement with real-time communication. This strategy improved customer experience and increased online conversion rates. A1 expanded the Liveshop across six European markets, achieving exceptional results during the global pandemic.

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The Conversational Marketing Blueprint for Better Selection Decisions in Banking

Comerica - Banking

Comerica, a 168-year-old bank, wanted to improve its digital banking experience. They faced challenges with evolving customer expectations and fragmented... feedback. Comerica partnered with Verint Predictive Experience to gather better data. This helped them make informed decisions and improve customer satisfaction. They increased mobile banking satisfaction by 5 points and improved overall satisfaction.

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The Conversational Marketing Blueprint for Better Selection Decisions in Apparel And Fashion

Deichmann - Apparel & Fashion

Spectrm's Messenger bot helped Deichmann make shopping personal for customers. Shoppers used the bot to find shoes and store locations.... The bot asked questions and gave product recommendations in real time. Deichmann saw an 85% messaging click-through rate. Purchases increased by 30%. Cost per additional conversion dropped by 23%.

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Conversational Marketing in Action in Wholesale

BMN bouwmaterialen - Wholesale

Saysimple Multichannel Inbox helped BMN bouwmaterialen improve customer service. BMN faced a complex service process and rising demand for WhatsApp... communication. They launched a pilot with WhatsApp, then expanded to all locations with a central number. They also added webchat for easy website contact. Communication became faster and clearer, leading to higher customer satisfaction.

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The Conversational Marketing Blueprint for Better Selection Decisions in Financial Services

Airwallex - Financial Services

Airwallex had trouble sending SMS messages in some countries. This caused problems for customers who needed 2FA codes. Airwallex partnered... with Bird to fix these issues. Bird helped Airwallex reduce SMS onboarding time from over a month to 7 days. Airwallex expanded into 30 new countries in 2 months. SMS deliverability improved from 89.6% to 94.4%.

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The Conversational Marketing Blueprint for Better Selection Decisions in Information Technology And Services

Carbon & Finch - Information Technology And Services

JeffreyAI helped Carbon & Finch, a Microsoft Dynamics 365 consultancy, improve their brand image. The challenge was inconsistent branding and... an outdated website. JeffreyAI created a unified brand identity and redesigned the website using WordPress. The new branding and site gave Carbon & Finch a modern, professional look. Clients and partners noticed the improved perception and digital presence.

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The Conversational Marketing Blueprint for Better Selection Decisions in Manufacturing

3M - Manufacturing

Salesloft helped 3M improve its inside sales team in the US and Canada. 3M wanted to boost rep productivity and... make new hire training faster. They used Salesloft to reach more customers, streamline messaging, and keep sales data accurate. 3M cut the time to close deals by 60%. Salesloft made it easier for new sales reps to get started and helped the team maximize revenue.

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