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Conversion Rate Optimization in Action in Other Industries
Orange France - Ecommerce & Retail
Kameleoon helps Orange France deliver the right offer at the right time using AI-driven personalization. Orange France uses Kameleoon to... run experiments and personalize web experiences, especially for mobile users. The team combines Kameleoon with Contentsquare to analyze results and improve offers, like moving an exclusive offer for better visibility. Kameleoon’s AI targets hesitant visitors with special discounts, protecting profit margins. Over 60% of Orange’s traffic comes from mobile devices, and the company has worked with Kameleoon for a year to drive continuous improvement.
Air New Zealand - Travel And Hospitality
Acoustic Campaign helped Air New Zealand improve email marketing. The airline saw an 80% increase in open rates. Click-through rates... went up by 38%. They delivered more personalized content. Centralized email delivery made their work more efficient. Speed to market also improved.
Air New Zealand - Travel And Hospitality
Acoustic Campaign helped Air New Zealand improve email marketing. The airline saw an 80% increase in open rates. Click-through rates... went up by 38%. They delivered more personalized content. Centralized email delivery made their work more efficient. Speed to market also improved.
Funding Strategies - Financial Services
Funding Strategies, a financial services firm, replaced spreadsheets and multiple systems with Zoho One. They customized Zoho One to integrate... CRM and email marketing, improving lead management and client communication. The team can now manage 20 matters at a time and provide clients with access to analytics. This has enhanced efficiency and client service.
Leadpages - Computer Software - Medium
Lead Agent by Leadpages boosted conversions by 98. 4% on their own landing pages. Conversion rates jumped from 6.2% to...12.3% in just 3 months. The team added Lead Agent, a conversational AI for lead capture, to three high-traffic pages. This led to 610 extra trial signups per 10,000 visitors and reduced ad spend. Marketers saw more leads and higher ROI without increasing traffic.
Endeavour Group - Travel & Hospitality
Fullstory helped Endeavour Group cut rage clicks by 27%. The team used session replay and conversion analytics to improve digital... experiences. Onboarding took just 15 minutes. Fullstory integrated with four platforms in their tech stack. Add to carts increased by 13%. The solution made data-driven decisions easier for over 2000 stores and hotels.
Coos Bay, Oregon - Government Administration
Granicus Government Experience Cloud helped Coos Bay, Oregon improve its website, meetings management, and email marketing. The city wanted to... better serve and engage its community. Granicus provided a consultative and collaborative solution. Coos Bay saw 89% subscriber growth in 7 months. The city achieved a 65% engagement rate and a 35% open rate, both above benchmarks. The project went from start to full launch in 8 months.
10DAYS - Apparel & Fashion - Medium
AdPage's data-assistant helped 10DAYS, a fashion brand, gain deep customer insights without hiring a data team. The solution cost less... than a single month's salary for a data analyst and was easy to integrate. 10DAYS discovered that 12% of customers buy both sale and full-price items, and increasing this to 15% could add €10,000 in revenue. The tool improved marketing, production, and management decisions with real-time analytics. 10DAYS now makes faster, data-driven decisions and plans to expand its use of analytics across all teams.
Nestlé - Consumer Goods - Very Large
WalkMe helped Nestlé drive digital adoption for 270,000 employees across 200 apps. Nestlé faced low adoption rates and user fatigue... with critical systems. WalkMe's platform improved employee experience and support. In three years, Nestlé gained 1.5 million hours of productivity and over $30 million in financial productivity. Task completion rates in key apps rose by more than 250%.
An e-commerce client - E Commerce
An e-commerce client used CUX to understand user behavior and design a Women's Day campaign. They analyzed visit recordings and... heatmaps to map customer behavior from social media. The campaign achieved a 60% conversion rate for 11 hours. They found that starting customer journeys from product pages increased sales success. They also used discount codes for returning social media visitors. This data-driven approach led to high conversion rates.
John
PortfolioM4 helped John with his design work. John shared positive feedback about the experience. He found value in the features... and support. The testimonial highlights satisfaction with the product.
NBC - Media
Amplitude helped NBC use product intelligence to improve user retention. NBC used Amplitude to analyze user behavior and find ways... to keep viewers engaged. With these insights, NBC doubled its retention rate. Amplitude's analytics tools made it easy for NBC to track and act on key metrics. NBC saw clear results from using Amplitude to drive business outcomes.
Mid-Market
Skilljar helped a mid-market company improve customer training. The company used Skilljar's customizable interface to make training easy for users.... API connections allowed personalized landing pages and highlighted relevant training. This was not possible with their previous system. The VP of product education praised Skilljar for enabling a leap forward in customer training.
The Latest Conversion Rate Optimization Deployments delivering value in Retail
Get The Label - Retail
Get The Label wanted to help shoppers find products faster on their website. They saw that people who used the... search bar bought more often. They worked with Webtrends Optimize to test changes to the search bar using AB testing. They tried different designs and words to make the search bar stand out. The best version made the search bar green and added a magnifying glass. This led to a 4.38% higher conversion rate, 460 more conversions each quarter, and 6% more searches.
Groupe Équipement de la Maison - Retail
AB Tasty Recommendations and Merchandising helped Groupe Équipement de la Maison improve their personalization strategy. The company managed over 800... stores and 250,000+ products, making manual recommendations hard. AB Tasty used AI-driven, cookie-free personalization across the customer journey. Homepage conversion rates went up by 21%. Average basket value on product pages also grew by 21%. The group saved time and focused on more important projects.
Happy Trails - Retail
Crazy Egg helped Happy Trails fix checkout issues fast. The tool showed user recordings and heatmaps. Happy Trails saved over... $90,000 in sales in four months. Sales went up 30-35% compared to 2019. They saved more than 600 development hours by targeting fixes. The mobile site became easier for customers to use.
A large shoe retailer - Retail
Omniconvert Reveal helped a large shoe retailer improve customer retention. The retailer used RFM segmentation to understand and nurture customers.... After 6 months of experimentation, they saw a 30% increase in customer retention. The solution blended technology and analytics services. This case shows how Omniconvert Reveal supports data-driven growth in retail.
Amazon - Retail
Amazon Go Store uses just walk out technology to let shoppers pick up items and leave without checkout. The system uses... cameras, artificial intelligence, and machine learning to track purchases. This removes the pain of paying, a psychological barrier that makes spending money feel unpleasant. By eliminating this pain, Amazon makes shopping more enjoyable and encourages customers to spend more. The result is a smoother experience and likely higher sales for Amazon.
UNTUCKit - Retail
Quantum Metric helped UNTUCKit boost conversions by 20%. The team used session replay and interaction heatmaps to see how shoppers... engaged with their site. They partnered with Dynamic Yield to get deeper insights into customer behavior. This led to a 69% increase in engagement and a 21% drop in lost mobile engagement. UNTUCKit built a more personalized shopping experience for every customer.
The Latest Conversion Rate Optimization Deployments delivering value in Financial Services
A major financial services company - Financial Services
Heap helped a major financial services company improve conversion rates. Blue Green used Heap’s analytics tools to run A/B tests... on checkout flows and landing pages. The company saw a 15.9% increase in engagement, a 67.9% increase in online checkouts, and a 118.2% increase in account signups. Heap enabled faster insights and reduced manual work for Blue Green’s team. The solution delivered measurable growth in lead generation and conversions.
Strabo - Financial Services
LiveSession helped Strabo improve their SaaS onboarding process. The platform gave Strabo insights into user behavior. This led to better... user retention. Ben Waterman, Founder at Strabo, shared positive feedback about the results. LiveSession's analytics and session replay features supported these improvements.
SoFi - Financial Services
SoFi is a digital personal finance company. They had a technical issue on their website that caused many users to... not finish loan applications. They did not know about this problem until they used Glassbox. Glassbox captured all user sessions and found the error. SoFi fixed the issue in one day. This fix helped SoFi prevent a possible loss of over $9 million in revenue each year.
SoFi - Financial Services
SoFi is a digital personal finance company. They had a technical issue on their website that caused many users to... not finish loan applications. They did not know about this problem until they used Glassbox. Glassbox captured all user sessions and found the error. SoFi fixed the issue in one day. This fix helped SoFi prevent a possible loss of over $9 million in revenue each year.
A leading issuer in the Middle East - Financial Services
Personalization Breeze from Dynamic Yield by Mastercard helped a leading issuer in the Middle East grow its card portfolio. The issuer faced... challenges with complex data and strict regulations. The solution used AI to deliver tailored offers to cardholders. In just three months, the issuer saw a 30% increase in card portfolio growth. Card transactions in travel categories rose by 60% from personalized offers.
Conversion Rate Optimization in Action in Marketing And Advertising
Inbounds.com - Marketing And Advertising
Evolv AI helped Inbounds. com improve conversion rates and streamline their optimization process. Inbounds.com used Evolv AI to test thousands...of UI and UX variations at once. Removing a distracting phone number field led to an estimated $284,000 annual revenue increase, with $130,000 already realized. The platform eliminated the need to hire two extra employees and sped up decision-making. Inbounds.com now uses data-driven insights for ongoing growth and better user experiences.
ADdictive Digital - Marketing And Advertising
Lucky Orange helps ADdictive Digital solve data chaos for paid media and SEO clients. The agency uses session recordings and... source filters to show real user behavior and ad performance. This ends debates about mismatched analytics and builds client trust. Faster troubleshooting and always-on reporting lead to higher client retention. Lucky Orange is now part of every client engagement for proof, not promises.
Global Creative Agency - Marketing And Advertising
EyeQuant helped a global creative agency use eye tracking data to improve design decisions. The agency used EyeQuant’s AI models... and analytics to review over 900 creative pieces in three months. The platform made it easy to spot ways to improve calls to action and design layouts. Designers used EyeQuant’s insights to guide photography and design choices. The agency shifted from opinions to data-driven decisions, making design reviews faster and more effective.
Recent adoption and success with Conversion Rate Optimization software in Food And Beverages
Anheuser-Busch - Food & Beverages
Epsilon helped Anheuser-Busch improve their marketing efforts. The company used Epsilon's solutions to better connect with customers. This led to... stronger engagement. Anheuser-Busch saw better results from their campaigns. The partnership made their marketing more effective.
Costa Coffee - Food & Beverages
UserTesting helped Costa Coffee improve their Click & Collect app. The team used UserTesting to reach younger audiences fast. They... tested Figma prototypes and got feedback in under an hour. Costa saw a 1,500% increase in Click & Collect transactions over three years. App visits rose 12% after the Costa Club relaunch. 80,000 new football fans joined Costa Club through gamified app experiences.
Love Child Organics - Food & Beverages
Unbounce helped Love Child Organics grow their email list. The brand started with 2,000 email subscribers. Using Unbounce landing pages... and social ads, they reached over 16,000 subscribers in about a year. The challenge was turning Instagram followers into email subscribers. The solution was to use targeted landing pages to collect emails. This gave the brand a direct way to reach customers and boost future sales.
The Conversion Rate Optimization Blueprint for Better Selection Decisions in Apparel And Fashion
LAKE - Apparel & Fashion
WEVO helped LAKE improve its website with user testing and data-driven insights. LAKE wanted to boost mobile conversion rate and... average order value. Vaan Group redesigned the site, adding features like "Best Sellers" and "Shop by Fabric." After launch, LAKE saw a 12.8% increase in mobile conversion and 25.8% on desktop. The new site also improved brand appeal and made gifting easier for customers.
Amaro - Apparel & Fashion
Picreel helped Amaro, an online fashion business, capture new leads with smart pop-ups and offers. Amaro needed a popup tool... that could increase subscription rates, support A/B testing, and allow custom designs. Picreel made it easy to import leads directly into their CRM, saving time. Amaro now monetizes a larger subscriber base and sees Picreel as key to their customer acquisition strategy.
Cotopaxi - Apparel & Fashion
Mouseflow helped Cotopaxi improve their website by using real user feedback and behavior data. Cotopaxi used Mouseflow’s surveys and heatmaps... to learn what users want and where they struggle. The team built a website roadmap and A/B testing plan based on this data. They ran 5 experiments per month for a year. Mouseflow recorded 300,000 sessions each month, helping Cotopaxi make changes that improved user experience.
The Conversion Rate Optimization Blueprint for Better Selection Decisions in Information Technology And Services
Hivelocity - Information Technology And Services
Convert helped Hivelocity improve their experimentation program. Hivelocity wanted to grow but did not know which channels drove conversions or... where users dropped off. Cro Metrics used Convert to track visitors, run A/B tests, and analyze user behavior. Real-time reporting and segmentation let them optimize the site quickly. Hivelocity saw a 10x ROI, a 187% increase in checkouts, a 180% increase in homepage CTA clicks, and a 53% lift in funnel engagement.
ProfitWell - Information Technology And Services
ProfitWell had many videos and ebooks but could not show the most relevant content to each visitor. Their marketing team... used Experiences to create a personalized content journey based on visitor behavior. They launched personalized content blocks that showed the best offer on each blog post. This helped them target high-value content and capture more email addresses. As a result, ProfitWell saw a 162% increase in blog leads with zero engineering time.
TechReport.com - Information Technology And Services
CredSpark helped TechReport. com use gamification to boost employee productivity. Gamified content increased engagement and made learning more fun. 90%...of employees became more productive with gamification. Company productivity rose by 50%. Gamification also improved knowledge retention and encouraged participation. TechReport.com used games for training, events, and audience engagement.
Conversion Rate Optimization in Action in Consumer Goods
UpSpring Baby - Consumer Goods
Uplift ROI helped UpSpring Baby improve their online sales. UpSpring Baby sells women's pregnancy and post-pregnancy products. Uplift used conversion... rate optimization best practices. UpSpring Baby saw a 28% increase in online sales. The case study keeps some data confidential at the client's request.
Frette - Consumer Goods
Frette used the Hotjar-AB Tasty integration to improve their website navigation. They added 'Bath linens & robes' to the homepage... menu after learning users searched for bathrobes most. This change led to a 29% increase in clicks on the category and a 102% jump in visits to the bathrobe page. Frette used Hotjar Heatmaps to track user behavior and AB Tasty for A/B testing. The integration helped them make data-driven changes that boosted engagement and conversions.
Ashish Enterprizes - Consumer Goods
ShiprocketX helped Ashish Enterprizes grow international orders by 30%. The company faced long shipping lead times and complex logistics when... expanding to the US, Canada, Australia, and Germany. ShiprocketX provided a virtual courier network, a dedicated relationship manager, and streamlined customs compliance. This made global shipping easier and faster. Ashish Enterprizes saw reduced lead times and stronger international presence.
The Latest Conversion Rate Optimization Deployments delivering value in Manufacturing
Essity - Manufacturing
Pendo helped Essity onboard 1,200 employees across 38 countries during the pandemic. Essity used Pendo's in-app guides and analytics to... train staff and improve user behavior. The solution reduced friction and boosted efficiency for sales teams using their CRM. Managers gained better insight into employee actions and improved workflows. Pendo enabled Essity to scale digital training and support globally.
3M - Manufacturing
Medallia helped 3M improve their B2B distribution website. 3M used Medallia to collect feedback from distributors. They made changes to... their global platform based on this feedback. In the first year, page load times dropped by 60%. Customer satisfaction scores rose by about 3 points. 3M transformed key workflows using Medallia insights.
Conversion Rate Optimization in Action in Non Profit Organization Management
Cancerfonden - Non Profit Organization Management
Cancerfonden, a leading nonprofit organization, needed to engage donors with personalized communication across multiple channels. They partnered with Symplify to... use their marketing automation platform. This platform allowed Cancerfonden to create personalized donor journeys using real-time data across more than 10 channels. As a result, Cancerfonden improved donor engagement and increased their fundraising capabilities, crucial for supporting cancer research.
Conversion Rate Optimization in Action in Education
Ucademy - Education
Ucademy used Nelio A/B Testing to improve their website conversion rates. Their goal was to get more users to register... by optimizing landing pages. Nelio A/B Testing let them test changes to CTAs, content, and design easily in WordPress. They saw a nearly 200% increase in user registrations. Ucademy also reduced cost per lead and increased time spent on site. The team found video testimonials and first-person CTAs worked best.
Conversion Rate Optimization in Action in Sports
ASICS - Sports
ASICS improved their customer journey with SaleCycle. They used Cart and Browse Abandonment campaigns. This led to a 42% open... rate and a 3% sales increase. On-Site Remarketing increased conversion rate to 51%. ASICS sends targeted emails to bring customers back.
Conversion Rate Optimization in Action in Telecommunications
Vodafone Italy - Telecommunications
Persado helped Vodafone Italy boost conversion rates by 42% in CRM campaigns using AI-powered marketing creative. The platform optimized over... 2,000 campaigns, driving an 11% increase in total sales through SMS and push notifications. Vodafone also saw a 9% lift in winback campaign conversions and a 63% lift in SMS value creation campaigns. Persado's AI enabled personalized messaging, improved customer loyalty, and increased lifetime value.
The Latest Conversion Rate Optimization Deployments delivering value in Consumer Electronics
Acer Inc. - Consumer Electronics
NotifyVisitors helped Acer Inc. lower their cart abandonment rate. Acer used marketing automation tools to reach users across email, SMS,... WhatsApp, and web push. They tracked user data and created targeted campaigns. This approach improved user engagement and reduced lost sales. Acer saw better results from their marketing efforts.
Driving ROI and results: Understanding the Impact of Conversion Rate Optimization in Design
Elitedate - Dating
Elitedate is a website that helps people find romantic relationships. They wanted to make their marketing cheaper. They used Smartlook... to analyze user behavior. With Smartlook, Elitedate made their marketing 12% cheaper.
Conversion Rate Optimization in Action in Automotive
A luxury automotive company - Automotive
Mobilewalla helped a luxury automotive company run a digital ad campaign to boost test drives and sales for a new model. The company had... fewer showrooms than competitors and needed to target ads carefully. Mobilewalla used custom audience segments and advanced analytics to find the best customers. They measured in-store visits with location attribution. The campaign gave insights into customer traits, ad performance, and conversion timing.
The Conversion Rate Optimization Blueprint for Better Selection Decisions in Internet
Just Join IT - Internet
Landingi helped Just Join IT, a top Polish IT job platform, generate 3,729 qualified leads. The team used Landingi’s drag-and-drop... builder to create a simple ebook landing page. They kept the form ultra-short, asking only for name and email. The landing page matched the brand’s relaxed, modern style. This approach removed friction and boosted conversions for their lead generation campaign.