Conversion Rate Optimization Customer wins | Real Customer Results Across Industries 2025
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Conversion Rate Optimization in Action in Other Industries
Orange France
- Ecommerce & Retail
Kameleoon helps Orange France deliver the right offer at the right time using AI-driven personalization. Orange France uses... Kameleoon to run experiments and personalize web experiences, especially for mobile users. The team combines Kameleoon with Contentsquare to analyze results and improve offers, like moving an exclusive offer for better visibility. Kameleoon’s AI targets hesitant visitors with special discounts, protecting profit margins. Over 60% of Orange’s traffic comes from mobile devices, and the company has worked with Kameleoon for a year to drive continuous improvement.
Acoustic helped the Australian Grand Prix reach new audiences. The event used... Acoustic to boost efficiency and save costs. Customer engagement improved across multiple channels. Campaign management became more scalable with the platform. The solution supported better marketing results for the event.
Acoustic helped the Australian Grand Prix reach new audiences. The event used... Acoustic to boost efficiency and save costs. Customer engagement improved across multiple channels. Campaign management became more scalable with the platform. The solution supported better marketing results for the event.
Zoho CRM helped Agappe Diagnostics manage sales and service in one system. Before, Agappe used... many tools and had no single view of customers. Zoho CRM gave field agents a mobile app with all customer info. The company now has better reporting and a 360-degree customer view. Agappe saw an 80% increase in productivity and higher operational efficiency.
Fullstory helped Endeavour Group cut rage clicks by 27%. The team used... session replay and conversion analytics to improve digital experiences. Onboarding took just 15 minutes. Fullstory integrated with four platforms in their tech stack. Add to carts increased by 13%. The solution made data-driven decisions easier for over 2000 stores and hotels.
Granicus Government Experience Cloud helped Coos Bay, Oregon improve its website, meetings management, and email marketing. The city wanted... to better serve and engage its community. Granicus provided a consultative and collaborative solution. Coos Bay saw 89% subscriber growth in 7 months. The city achieved a 65% engagement rate and a 35% open rate, both above benchmarks. The project went from start to full launch in 8 months.
An e-commerce client used CUX to understand user behavior and design a Women's Day campaign. They analyzed visit... recordings and heatmaps to map customer behavior from social media. The campaign achieved a 60% conversion rate for 11 hours. They found that starting customer journeys from product pages increased sales success. They also used discount codes for returning social media visitors. This data-driven approach led to high conversion rates.
PortfolioM4 helped John with his design work. John shared positive... feedback about the experience. He found value in the features and support. The testimonial highlights satisfaction with the product.
Amplitude helped NBC use product intelligence to improve user retention. NBC used Amplitude... to analyze user behavior and find ways to keep viewers engaged. With these insights, NBC doubled its retention rate. Amplitude's analytics tools made it easy for NBC to track and act on key metrics. NBC saw clear results from using Amplitude to drive business outcomes.
Skilljar helped a mid-market company improve customer training. The company used... Skilljar's customizable interface to make training easy for users. API connections allowed personalized landing pages and highlighted relevant training. This was not possible with their previous system. The VP of product education praised Skilljar for enabling a leap forward in customer training.
The Conversion Rate Optimization Blueprint for Better Selection Decisions in Retail
Get The Label
- Retail
Get The Label wanted to help shoppers find products faster on their website. They saw that... people who used the search bar bought more often. They worked with Webtrends Optimize to test changes to the search bar using AB testing. They tried different designs and words to make the search bar stand out. The best version made the search bar green and added a magnifying glass. This led to a 4.38% higher conversion rate, 460 more conversions each quarter, and 6% more searches.
AB Tasty Recommendations and Merchandising helped Groupe Équipement de la Maison improve their personalization strategy. The company managed... over 800 stores and 250,000+ products, making manual recommendations hard. AB Tasty used AI-driven, cookie-free personalization across the customer journey. Homepage conversion rates went up by 21%. Average basket value on product pages also grew by 21%. The group saved time and focused on more important projects.
Taplytics helps AliExpress send push notifications based on user search history. AliExpress uses this... to make messages more personal. The push notification targets users who searched for a Ninebot scooter but did not buy. This approach helps increase user engagement and retention. Personalized notifications are more effective than generic ones.
Crazy Egg helped Happy Trails fix checkout issues fast. The tool showed... user recordings and heatmaps. Happy Trails saved over $90,000 in sales in four months. Sales went up 30-35% compared to 2019. They saved more than 600 development hours by targeting fixes. The mobile site became easier for customers to use.
Omniconvert Reveal helped a large shoe retailer improve customer retention. The retailer used... RFM segmentation to understand and nurture customers. After 6 months of experimentation, they saw a 30% increase in customer retention. The solution blended technology and analytics services. This case shows how Omniconvert Reveal supports data-driven growth in retail.
Amazon Go Store uses just walk out technology to let shoppers pick up items and leave without checkout. The system uses... cameras, artificial intelligence, and machine learning to track purchases. This removes the pain of paying, a psychological barrier that makes spending money feel unpleasant. By eliminating this pain, Amazon makes shopping more enjoyable and encourages customers to spend more. The result is a smoother experience and likely higher sales for Amazon.
Evolv AI helped Inbounds. com improve conversion...rates and streamline their optimization process. Inbounds.com used Evolv AI to test thousands of UI and UX variations at once. Removing a distracting phone number field led to an estimated $284,000 annual revenue increase, with $130,000 already realized. The platform eliminated the need to hire two extra employees and sped up decision-making. Inbounds.com now uses data-driven insights for ongoing growth and better user experiences.
Hotjar helped Audiense fix a sudden drop in sign-up conversions. The team used... Hotjar Session Recordings to spot a broken password validator and autocomplete feature on their sign-up page. They fixed the bugs within hours, and conversions went back up. Audiense now uses Hotjar to find confusing steps in their funnel and improve user experience. Each small fix increases conversions by 10% to 20%. Hotjar helps the team understand and support their users better.
Lucky Orange helps ADdictive Digital solve data chaos for paid media and SEO clients. The agency uses... session recordings and source filters to show real user behavior and ad performance. This ends debates about mismatched analytics and builds client trust. Faster troubleshooting and always-on reporting lead to higher client retention. Lucky Orange is now part of every client engagement for proof, not promises.
Global Creative Agency
- Marketing And Advertising
EyeQuant helped a global creative agency use eye tracking data to improve design decisions. The agency used... EyeQuant’s AI models and analytics to review over 900 creative pieces in three months. The platform made it easy to spot ways to improve calls to action and design layouts. Designers used EyeQuant’s insights to guide photography and design choices. The agency shifted from opinions to data-driven decisions, making design reviews faster and more effective.
Uplift ROI helped UpSpring Baby improve their online sales. UpSpring Baby sells... women's pregnancy and post-pregnancy products. Uplift used conversion rate optimization best practices. UpSpring Baby saw a 28% increase in online sales. The case study keeps some data confidential at the client's request.
ShiprocketX helped Ashish Enterprizes grow international orders by 30%. The company faced... long shipping lead times and complex logistics when expanding to the US, Canada, Australia, and Germany. ShiprocketX provided a virtual courier network, a dedicated relationship manager, and streamlined customs compliance. This made global shipping easier and faster. Ashish Enterprizes saw reduced lead times and stronger international presence.
Heap helped Amway become more data-driven. Amway needed a... fast analytics tool to answer business questions and improve digital products. Heap's autocapture and Illuminate features let analysts find insights quickly and reduce engineering work. Over 220 Amway employees now use Heap, running 44,000 queries each month. Amway expects to reach one million Heap queries by year-end, driving innovation and better customer experiences.
Dynamic Yield's Shopping Muse helped Bergzeit boost conversions by 3x. The AI-powered assistant... guided shoppers with personalized, conversational experiences. Bergzeit saw a 30% increase in average order value from assistant-guided sessions. Revenue per user grew 5x for those using the AI assistant. The solution replaced static filters with real-time, expert-like advice online.
The Conversion Rate Optimization Blueprint for Better Selection Decisions in Food And Beverages
Anheuser-Busch
- Food & Beverages
Epsilon helped Anheuser-Busch improve their marketing results. The company used... Epsilon's solutions to reach more customers. They wanted to increase engagement and sales. Epsilon's tools made it easier to connect with people. Anheuser-Busch saw better results from their campaigns.
UserTesting helped Costa Coffee improve their Click & Collect app. The team used... UserTesting to reach younger audiences fast. They tested Figma prototypes and got feedback in under an hour. Costa saw a 1,500% increase in Click & Collect transactions over three years. App visits rose 12% after the Costa Club relaunch. 80,000 new football fans joined Costa Club through gamified app experiences.
Unbounce helped Love Child Organics grow their email list. The brand started... with 2,000 email subscribers. Using Unbounce landing pages and social ads, they reached over 16,000 subscribers in about a year. The challenge was turning Instagram followers into email subscribers. The solution was to use targeted landing pages to collect emails. This gave the brand a direct way to reach customers and boost future sales.
Recent adoption and success with Conversion Rate Optimization software in Financial Services
Strabo
- Financial Services
LiveSession helped Strabo improve their SaaS onboarding process. The platform gave... Strabo insights into user behavior. This led to better user retention. Ben Waterman, Founder at Strabo, shared positive feedback about the results. LiveSession's analytics and session replay features supported these improvements.
SoFi is a digital personal finance company. They had a... technical issue on their website that caused many users to not finish loan applications. They did not know about this problem until they used Glassbox. Glassbox captured all user sessions and found the error. SoFi fixed the issue in one day. This fix helped SoFi prevent a possible loss of over $9 million in revenue each year.
SoFi is a digital personal finance company. They had a... technical issue on their website that caused many users to not finish loan applications. They did not know about this problem until they used Glassbox. Glassbox captured all user sessions and found the error. SoFi fixed the issue in one day. This fix helped SoFi prevent a possible loss of over $9 million in revenue each year.
Convert helped Hivelocity improve their experimentation program. Hivelocity wanted to... grow but did not know which channels drove conversions or where users dropped off. Cro Metrics used Convert to track visitors, run A/B tests, and analyze user behavior. Real-time reporting and segmentation let them optimize the site quickly. Hivelocity saw a 10x ROI, a 187% increase in checkouts, a 180% increase in homepage CTA clicks, and a 53% lift in funnel engagement.
ProfitWell had many videos and ebooks but could not show the most relevant content to each visitor. Their marketing team... used Experiences to create a personalized content journey based on visitor behavior. They launched personalized content blocks that showed the best offer on each blog post. This helped them target high-value content and capture more email addresses. As a result, ProfitWell saw a 162% increase in blog leads with zero engineering time.
TechReport.com
- Information Technology And Services
CredSpark helped TechReport. com use gamification...to boost employee productivity. Gamified content increased engagement and made learning more fun. 90% of employees became more productive with gamification. Company productivity rose by 50%. Gamification also improved knowledge retention and encouraged participation. TechReport.com used games for training, events, and audience engagement.
The Latest Conversion Rate Optimization Deployments delivering value in Education
Ucademy
- Education
Ucademy used Nelio A/B Testing to improve their website conversion rates. Their goal was... to get more users to register by optimizing landing pages. Nelio A/B Testing let them test changes to CTAs, content, and design easily in WordPress. They saw a nearly 200% increase in user registrations. Ucademy also reduced cost per lead and increased time spent on site. The team found video testimonials and first-person CTAs worked best.
Strategic Education Inc used WEVO's research platform to improve user experiences. They wanted to... gain insights with less effort. WEVO's tools provided accurate user feedback. This helped them create better customer experiences faster.
Driving ROI and results: Understanding the Impact of Conversion Rate Optimization in Consumer Electronics
Acer Inc.
- Consumer Electronics
NotifyVisitors helped Acer Inc. lower their cart... abandonment rate. Acer used marketing automation tools to reach users across email, SMS, WhatsApp, and web push. They tracked user data and created targeted campaigns. This approach improved user engagement and reduced lost sales. Acer saw better results from their marketing efforts.
Mouseflow helped BSH improve website navigation for their many local sites. The UX team... used session replay and heatmaps to see how users moved through menus and where they clicked. Over 300 team members tracked 126 websites with Mouseflow. The team used these insights to reorganize menus and make important items easier to find. This led to a better user experience and more data-driven decisions.
Pendo helped Essity onboard 1,200 employees across 38 countries during the pandemic. Essity used Pendo's... in-app guides and analytics to train staff and improve user behavior. The solution reduced friction and boosted efficiency for sales teams using their CRM. Managers gained better insight into employee actions and improved workflows. Pendo enabled Essity to scale digital training and support globally.
Medallia helped 3M improve their B2B distribution website. 3M used Medallia... to collect feedback from distributors. They made changes to their global platform based on this feedback. In the first year, page load times dropped by 60%. Customer satisfaction scores rose by about 3 points. 3M transformed key workflows using Medallia insights.
Cancerfonden, a leading nonprofit organization, needed to engage donors with personalized communication across multiple channels. They partnered with... Symplify to use their marketing automation platform. This platform allowed Cancerfonden to create personalized donor journeys using real-time data across more than 10 channels. As a result, Cancerfonden improved donor engagement and increased their fundraising capabilities, crucial for supporting cancer research.
ASICS improved their customer journey with SaleCycle. They used Cart... and Browse Abandonment campaigns. This led to a 42% open rate and a 3% sales increase. On-Site Remarketing increased conversion rate to 51%. ASICS sends targeted emails to bring customers back.
Driving ROI and results: Understanding the Impact of Conversion Rate Optimization in Telecommunications
Vodafone Italy
- Telecommunications
Persado helped Vodafone Italy boost conversion rates by 42% in CRM campaigns using AI-powered marketing creative. The platform optimized... over 2,000 campaigns, driving an 11% increase in total sales through SMS and push notifications. Vodafone also saw a 9% lift in winback campaign conversions and a 63% lift in SMS value creation campaigns. Persado's AI enabled personalized messaging, improved customer loyalty, and increased lifetime value.
Recent adoption and success with Conversion Rate Optimization software in Management Consulting
Deloitte
- Management Consulting
WalkMe helped Deloitte speed up digital adoption across nearly 100 internal applications. Deloitte used WalkMe... to guide employees inside apps, cutting onboarding time and reducing support tickets by 30%. The WalkMe Digital Adoption Platform gave just-in-time help, boosting self-service and adoption. Deloitte set up a 14+ member Center of Excellence to drive change at scale. This let Deloitte professionals spend more time serving clients and less time learning new tools.
Recent adoption and success with Conversion Rate Optimization software in Apparel And Fashion
Amaro
- Apparel & Fashion
Picreel helped Amaro, an online fashion business, capture new leads with smart pop-ups and offers. Amaro needed a... popup tool that could increase subscription rates, support A/B testing, and allow custom designs. Picreel made it easy to import leads directly into their CRM, saving time. Amaro now monetizes a larger subscriber base and sees Picreel as key to their customer acquisition strategy.
The Latest Conversion Rate Optimization Deployments delivering value in Design
Elitedate
- Dating
Elitedate is a website that helps people find romantic relationships. They wanted to... make their marketing cheaper. They used Smartlook to analyze user behavior. With Smartlook, Elitedate made their marketing 12% cheaper.
Conversion Rate Optimization in Action in Hospitality
Alaska Airlines
- Hospitality
Quantum Metric helped Alaska Airlines cut call center time and improve employee experience. Teams use session... replay to find and fix issues fast. Agents can replay customer sessions for troubleshooting. Engineers get tickets with direct links to problems, saving time. The digital team uses "see more like this" to spot common issues. This led to faster support and better guest outcomes.
Conversion Rate Optimization in Action in Automotive
A luxury automotive company
- Automotive
Mobilewalla helped a luxury automotive company run a digital ad campaign to boost test drives and sales for a new model. The company had... fewer showrooms than competitors and needed to target ads carefully. Mobilewalla used custom audience segments and advanced analytics to find the best customers. They measured in-store visits with location attribution. The campaign gave insights into customer traits, ad performance, and conversion timing.
The Latest Conversion Rate Optimization Deployments delivering value in Internet
Just Join IT
- Internet
Landingi helped Just Join IT, a top Polish IT job platform, generate 3,729 qualified leads. The team used... Landingi’s drag-and-drop builder to create a simple ebook landing page. They kept the form ultra-short, asking only for name and email. The landing page matched the brand’s relaxed, modern style. This approach removed friction and boosted conversions for their lead generation campaign.
The Latest Conversion Rate Optimization Deployments delivering value in Consumer Services
Clever Lotto
- Consumer Services
Apptimize helped Clever Lotto test changes to their call-to-action button. The team used... Visual Apptimizer to run a multivariate A/B test on button color and copy. The green button with the text “NOCHMAL SPIELEN!” led to 42.31% more clicks than the red “Jetzt nochmal spielen.” Compared to the baseline, this change improved clicks by 35.39%. Clever Lotto expects a 28% increase in total lotteries played per year from this update.