Customer Data Platform Client Stories | Industry adoption & Deployment Successes

Squirro helped the Bank of England's Prudential Regulation Authority launch cognitive search in just nine months. The new system made... it easy for users to find information. User feedback was very positive, with high adoption and demand for demos. The project set a new standard for fintech in large, regulated organizations.
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Acoustic Campaign helped Air New Zealand improve email marketing. The airline saw an 80% increase in open rates. Click-through rates... went up by 38%. They delivered more personalized content. Centralized email delivery made their work more efficient. Speed to market also improved.
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Optimizely used its own Content Management System and Visual Builder to speed up website creation. The team built a visually... appealing site in just two weeks. Marketers and developers worked faster with real-time editing and better content structure. Optimizely Web Experimentation let them run more tests and improve digital experiences. The new platform made campaign management and reporting easier for the team.
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Bayer used Acquia to improve accessibility on their digital platforms. The solution focused on making content easier to access for... all users. Acquia helped Bayer meet accessibility standards. This improved the user experience for people with disabilities. Bayer now offers a more inclusive digital experience. The project highlights the importance of accessibility in the pharmaceuticals industry.
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Reltio helped Eaton unify customer data from over 90 ERPs in just 6 weeks. Eaton used Reltio to fix data... silos and reduce errors in rebate processing. The solution reclaimed $14M+ in rebate leakage and saved $10-14M yearly. Eaton now has faster decisions, better data quality, and a strong foundation for AI. Teams reuse trusted data across analytics, pricing, and operations.
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CHEQ Acquisition helped Collegis Education save $2. 2 million in ad spend by blocking 216,000 invalid visits. The solution used...real-time detection and multi-vector protection to stop bots and click fraud. Collegis saw a 2.7x ROI improvement. Marketing attribution became more accurate, and partners gained confidence in their data. CHEQ provided detailed analytics to support data-driven decisions.
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Amperity helped Alaska Airlines connect all their customer data into a single Customer 360 view. This let them send personalized... messages to guests before their trips. They used real-time API integration to keep customer information up to date. As a result, they saw a 198% increase in conversion rate, a 61.1% increase in open rate, a 22.5% increase in click-through rate, and 30% cost savings on online ads.
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Commanders Act helped K&L Ruppert save a five-figure sum each year by improving conversion deduplication. The solution gave better insight... into the customer journey and the impact of coupon and discount channels. Marketing spend allocation improved, and duplicate conversion credits were eliminated. Reporting became more reliable, with variance between web analytics and conversion reporting dropping below 1%. Tag implementation became much faster and easier.
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Lemnisk CDP helped Tawuniya, a top Saudi insurer, improve customer acquisition and retention. The platform enabled personalized, multi-channel engagement. Tawuniya... increased policy conversions and revenue. The company generated ROI from its MarTech ecosystem. Lemnisk supported targeted digital interventions for better results.
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With Simon Data, marketers identified active website users and added them to existing campaigns. This led to a 20% increase... in revenue. The platform made it easy to match anonymous visitors to known profiles. Marketers found the process simple and effective. Simon Data helped automate data-driven decisions for better results.
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Pimcore helps Paul Green manage data and deliver better customer experiences. The platform offers tools for omnichannel selling and faster... time-to-market. Paul Green uses Pimcore to reduce total cost of ownership. The solution supports consistent product stories and streamlined asset management. Results focus on efficiency and improved customer engagement.
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Spotler helped Kempinski Hotels improve their email marketing with a custom welcome journey. Kempinski wanted a more tailored approach to... email, moving away from sending new subscribers straight to newsletters. With Spotler, they redesigned their email flow and updated the look and feel. The new welcome journey led to an 84% satisfaction rate. Kempinski gained more confidence in their marketing automations.
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Spotler helped Kempinski Hotels improve their email marketing with a custom welcome journey. Kempinski wanted a more tailored approach to... email, moving away from sending new subscribers straight to newsletters. With Spotler, they redesigned their email flow and updated the look and feel. The new welcome journey led to an 84% satisfaction rate. Kempinski gained more confidence in their marketing automations.
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Mapp Fashion helped House of Bruar, a Scottish country fashion retailer, fix product feed issues in Google Merchant Center. The solution enriched... product types with customer-friendly language and seasonal context. This led to a 38% improvement in ROAS, a 51% increase in revenue, and a 9% lift in CTR. The brand saw better ad performance and higher-quality traffic. Mapp Fashion's feed optimization drove measurable results for retail marketing.
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Liberty Mutual Insurance wanted to reduce paper use and improve global collaboration. They used Hyland's Alfresco Content Services on AWS... to create a cloud-based, paperless system. This helped them save $21 million over five years. The solution also improved document management and compliance across 18 markets.
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adesso SE, a leading IT consulting and software development company in Central Europe with over 8,000 employees and €900 million in revenue, faced challenges with siloed and nonstandardized HR processes due to rapid growth. To support ongoing... expansion, adesso implemented a harmonized HR application landscape in the cloud using SAP SuccessFactors, SAP S/4HANA, SAP BTP, and SAP Services and Support. The transformation standardized HR and payroll processes, improved recruiting efficiency, enabled employee and manager self-services, and prepared the company for further global and subsidiary rollouts.
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Tamr’s AI-native MDM helped a major global bank in financial services fix fragmented customer data. The bank consolidated data from... 5 systems into a single trusted view. They cut duplicates by about 60% in weeks. Mastered attributes grew from 20 to 120 in under a year. Compliance reporting and KYC processes improved. The bank built trust with clear data lineage and benchmarking.
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Tealium helped Bahia Principe Hotels & Resorts unify guest data and deliver personalized experiences. The company used Tealium to break... down data silos and create a single customer view. This enabled more relevant guest interactions and boosted direct bookings. Tealium's real-time data orchestration improved operations and increased guest loyalty. The solution supported hyper-personalization and maximized profitability across all touchpoints.
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Tealium helped Bahia Principe Hotels & Resorts unify guest data and deliver personalized experiences. The company used Tealium to break... down data silos and create a single customer view. This enabled more relevant guest interactions and boosted direct bookings. Tealium's real-time data orchestration improved operations and increased guest loyalty. The solution supported hyper-personalization and maximized profitability across all touchpoints.
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American Vintage wanted to improve their customer marketing. They used Scal-e to manage their database, send campaigns, and run a... loyalty program. The platform was easy to use and very efficient. The Scal-e team provided strong support and adapted to their needs. The customer was very satisfied and recommends Scal-e.
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Breuninger wanted to improve their customer retargeting. They had trouble using their data well and needed better customer profiles. They... worked with Zeotap to use Zeotap CDP for better data integration and audience targeting. They set up new ways to retarget customers, like focusing on high-value shoppers and people who left items in their cart. As a result, Breuninger saw a 30% increase in cost order turnover and a 46% boost in average basket value.
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Zeta Marketing Platform helped Aerosoles boost customer acquisition. Aerosoles wanted to grow online sales and lower costs. Zeta used AI-powered... targeting and personalized ads to reach high-intent shoppers. The campaign sent users to curated product pages, not just the homepage. Aerosoles saw a 5X return on ad spend and a 23% lower cost per acquisition. The always-on strategy turned new buyers into loyal customers.
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Experiences by Jebbit helped Nars Cosmetics move from transactional marketing to interactive, data-driven engagement. Nars launched 20 digital experiences, including... quizzes, to learn about customer preferences and lifestyles. 25% of website visitors engaged with at least one quiz. The average quiz completion rate was 74%. Consumers answered 183,000 questions and spent 379 hours in digital conversations. Nars saw a lift in average order value and increased customer interaction on their website.
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Sociomantic Labs and Eulerian Technologies helped BrandAlley use real-time CRM data in their retargeting campaigns. BrandAlley wanted to increase sales... and attract new customers by using purchase history in display ads. By integrating CRM data with RTB campaigns, they matched four times more CRM profiles and doubled new customer acquisition. Sales volume grew four times year over year. BrandAlley saw a big improvement in ROI from their retargeting strategy.
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Hive Marketing Cloud helped Natures Menu improve their marketing and customer understanding. They used Hive to focus on pet customer... journeys. New customer acquisition rates doubled in the first month. The platform enabled targeted emails and increased retention. Natures Menu could also track campaign ROI easily.
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Redpoint CDP helped a $10 billion specialty retailer unify customer data and create a single customer view. The retailer struggled... to identify 50 million customers and personalize marketing due to poor data quality and disconnected systems. Redpoint CDP integrated data from all stores, enabling real-time, personalized campaigns and accurate customer matching. The solution reduced campaign creation cycle times by 75% and improved customer engagement with lights-out automation and churn response.
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Manthan helped a large Singapore supermarket improve in-store customer engagement. The supermarket wanted to grow market basket size and engage... shoppers with digital, personalized messages. Manthan used indoor positioning and beacons in the lighting system. Customers received real-time, personalized notifications when they entered the store. This made the retailer more innovative and improved customer experience.
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Blueshift helped CarParts. com boost customer engagement by 400%. CarParts.com used Blueshift to personalize messages and automate campaigns. They increased...click-through rates and message volume with advanced segmentation and recommendations. The platform saved them 50 hours per week. CarParts.com improved customer retention and scaled marketing without extra engineering help.
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Rokt Ads helped BJ’s Wholesale Club grow member acquisition by 300% year over year. BJ’s wanted to reach younger, digital... shoppers as it expanded into new markets. Traditional channels like in-club signups and direct mail were not cost-effective. With Rokt Ads, BJ’s used real-time digital moments to target high-intent prospects. The company kept its cost per acquisition steady while expanding reach and scale. New members were on average 10 years younger than before.
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Invenna CDP helped Het Nederlandse Rode Kruis solve problems with scattered donor data. The platform created a 360-degree view of... donors, making it easier to run targeted campaigns. The solution enabled omnichannel marketing and advanced analytics. As a result, direct mail conversion rates increased by 13% and average donation amounts rose by 28%. The organization now has better donor insights and improved fundraising results.
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Lexer helped the Caravan Industry Association of Australia organize and enrich their large member database. The association used Lexer’s Form... Builder and integration tools to run a national campaign called “Road to a Million.” The campaign aimed to support caravan parks and expand their audience. They exceeded their competition target by 679% and collected 6,000 survey responses. Lexer’s platform enabled better data-driven decisions and campaign measurement.
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Twilio helped Age UK and Zing build safe, scalable, and cost-effective services for volunteers and the elderly. The solution focused... on secure communications and efficient volunteer management. Twilio's platform enabled better engagement and support for elderly users. The partnership improved service delivery and operational efficiency for the non-profit sector.
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Bilderberg Hotels wanted to better understand their customers and communicate with them more effectively. They started a data-driven marketing project... to bring all customer data together and create a single customer view. PRDCT set up a Customer Data Platform, combining CRM, transaction, booking, analytics, and email data. Bilderberg gained access to dashboards and scorecards for insights and trends. Within 4 weeks, they improved personalized campaigns, increased conversion rates and income, and achieved higher customer retention.
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Lapland Hotels & Safaris used Custobar's Mobile Loyalty Card to improve their guest loyalty program. They wanted a simple way... for club members to get recognized and receive offers. The implementation was smooth and easy. Members now get dynamic offers and easy club recognition. Custobar also helps send personalized messages and automate guest journeys. The platform gives Lapland Hotels flexibility in their communications.
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Ascent360 helped Mt. Hood Meadows improve guest experience with better audience segmentation. Before, they struggled to send relevant emails and... could not target different guest groups. With Ascent360, they unified guest data and built targeted campaigns. They generated $600K from a segmented Pass Renewal campaign. Event-based email click-through rates rose to over 50%. Event registrations increased by 50-75% after targeted emails. Mt. Hood Meadows now tracks key metrics and delivers more personalized communications.
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Kiehl’s wanted to improve their sales during Black Friday. They used RMC solutions to run a cross-channel campaign. The campaign... included email marketing, social media, and website content. This campaign increased their conversion rate by 82.41%. It also helped Kiehl’s gain new leads and improve their brand identity.
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Lytics Customer Data Platform helped Nestle Purina improve their Facebook campaign results. The company used Lytics to gather and use... first-party data for better customer insights. This enabled them to send personalized messages to pet lovers at the right time. As a result, they achieved 1000 times more conversions at one-tenth the cost per click. The solution built trust and loyalty with their customers.
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Velocidi CDP used machine learning to help a direct-to-consumer pet food brand find buyers more likely to purchase. The brand could... predict buyer intent and segment website visitors by likelihood to buy. Velocidi's model identified a high-intent group that made up 34% of visitors but included over 95% of buyers. The high-intent group was 40 times more likely to purchase than the low-intent group. The brand reduced ad spend by 60% while keeping sales steady and improved customer experience with targeted messaging.
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FirstHive's CDP helped a leading insurance company improve lead qualification. The company struggled with high costs from invalid leads and... poor call center coordination. Using FirstHive, they gained a complete view of customer journeys and prioritized qualified leads. This reduced call center costs and eliminated 70% of invalid leads. The company also lowered average cost per lead and improved customer experience.
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Data Axle helped a top 5 US health insurer use data and analytics to improve customer acquisition. The insurer faced... challenges with regional product differences and complex marketing needs. Data Axle provided database services, consumer data, and expert analytics. The results included a 32% reduction in disengaged website visitors, a 4-8.2% lift in acquisition rates for target audiences, 3,000 hours of labor saved, and a 5 percentage point increase in lead quality.
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FullContact helped a leading CDP create a new $3 million per year product line. The CDP wanted to offer deterministic... identity for retail and ecommerce customers. They needed this solution to work natively within Snowflake. FullContact provided a robust identity resolution solution. This enabled the CDP to deliver more value to its customers.
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Omeda’s customer data platform helped Randall Reilly combine audience data from all channels. They used Omeda and Google Analytics to... see detailed user-level insights. This let them refine their content and target readers better. Randall Reilly saw more than 10% growth in email engagement. Their unique email audience grew by double digits across all brands.
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Nexphone wanted to make eSIM transfers easy for their customers. They used EaaS powered by NetLync. They were surprised by... how fast and simple the integration was. They finished setting up all APIs in just 2 weeks with only one developer. This helped them offer seamless eSIM transfers to their customers.
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Acqueon Campaign Manager replaced DISH Network's outdated Noble Systems platform. DISH faced slow campaign tools and incomplete customer records. Acqueon... integrated with their Cisco Contact Center and mobile app in under 6 months. DISH saw a 25% efficiency improvement, 30% higher connect rate, and 28% boost in customer satisfaction. The number of campaigns executed more than doubled.
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Recordsure ConversationAI helped a major UK retail and commercial bank improve quality assurance for mortgage conversations. The bank needed to... record and analyze 5,000 face-to-face and telephony mortgage conversations each month. Recordsure integrated its AI suite to capture, analyze, and review all conversations. Oversight of mortgage sales increased from less than 5% to 100%. QA review time dropped by over 50%. The bank saw better advice standards and fewer complaints, while reducing QA and compliance costs.
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Kotak Mahindra Bank uses Salesforce to improve customer experiences. They unified lead management and loan processes. This helps approve loans... faster and cross-sell better. They also created a 360-degree customer view. This makes service seamless across products. Salesforce helped them consolidate 12 systems into one platform. This transformation took eight months.
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NectarOM's Omnichannel Personalization SaaS Solution helped TGI Fridays improve their digital and in-store customer experience. TGI Fridays used mobile commerce... and omnichannel personalization to connect with customers online and offline. They joined Open Table for easy reservations, used Twitter chatbots for customer service, and partnered with FandangoNOW for special deals. Their strategy increased their conversion rate by 35%. TGI Fridays used customer data to deliver personalized offers across channels, boosting both online and in-store sales.
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Buxton Intelligence helped Pollo Campero improve business growth and customer engagement. The solution provided strategic insights using analytics and AI.... Pollo Campero used these insights to guide their business strategy. The case highlights the value of customer analytics for restaurant success. No specific numbers or metrics are mentioned in the content.
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Journy. io helped Aikido Security connect customer data with product adoption data. Sales and customer success teams now get the...right data in their tools, like Hubspot and Slack. Journy.io made setup easy with Segment integration and ready-made reports. Aikido can now monitor customer health scores and act fast. The team saves time and does not need extra development resources. They can see when customers sign up and what they do in the product.
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Openprise helped Okta automate data quality and sales operations. Okta used Openprise to merge 300,000 duplicate records and cut manual... lead-loading from 48 hours to under 10 minutes. The team increased speed-to-lead and boosted productivity by automating deduplication and list loading. Sales territory realignment now takes a weekend instead of two weeks. Okta continues to expand automation with Openprise for complex data projects.
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Medforce ContentCenter, CommandCenter, and RemitCenter helped a large not-for-profit healthcare system fix paperwork and process problems. The hospital struggled with... manual document handling, wasted time, and lack of visibility. Medforce automated document filing, claims management, and HR records. Staff now access files faster and managers see real-time dashboards. The hospital saved time, improved security, and cut costs by removing old tracking software.
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Sitefinity helped Mater Private Network build a scalable, mobile-first website for 12 locations. The new platform made content updates easy... for a small marketing team. Security and compliance improved. The site now has over 1,000 pages and supports 550,000 unique visitors and 2 million page views each year. Referrals through the website increased by 24% in one year.
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Nominow's Customer Data Platform helped FC Utrecht improve the fan experience by connecting offline and online data. FC Utrecht used... the platform to centralize data from 12 sources, including ticketing and online channels. This allowed for personalized fan engagement and targeted campaigns. The solution doubled the webshop turnover rate and increased average ticket sales by 23%. FC Utrecht became a leader in data-driven fan engagement and marketing innovation.
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Optimove’s CRM Marketing Hub helped STS Gaming Group scale to 455 monthly campaigns. STS achieved over 90% live customer communication... and 83% of segments with less than 0.4% of customers. The team used AI journey mapping to boost player retention. STS now runs multichannel marketing across six channels from one platform. Personalization and automation improved all key metrics.
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CustomerLabs helped India’s leading personal wellness brand overcome Meta’s strict data privacy rules. Meta blocked their purchase events and custom... audiences, stopping ad campaigns and hurting revenue. CustomerLabs used server-side tracking, event renaming, and data scrubbing to restore ad account access in less than 24 hours. The brand achieved a high event match quality score of 9.3, regaining full ad performance and compliance.
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LayerFive helped BILLY Footwear improve marketing attribution. The company used LayerFive's marketing data platform. This gave them better insights into... their marketing actions. The solution helped BILLY Footwear find more ways to grow revenue. The case study shows how LayerFive supports brands in the apparel and fashion industry.
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Airbyte helped AgriDigital fix slow and complex data flows in their supply chain platform. AgriDigital had trouble syncing data and... faced performance bottlenecks as they grew. Their old system made analytics slow and compliance hard. Airbyte let them move data between databases fast and reliably. This made their platform more scalable and easier to manage.
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LeadBoxer helped International Data Group (IDG) collect and process website and email activity data. IDG needed to feed their dashboarding... product with daily behavioral data from identified companies. LeadBoxer tracked logins, enriched data with firmographic details, and automated uploads to an FTP server. The solution processed millions of events per day. IDG used this data to power their enterprise sales dashboard product.
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NGDATA helped Alliant Credit Union improve their broker onboarding process. Before, onboarding took days or weeks. With NGDATA's portal, onboarding... now takes minutes. Data quality improved with standardized processes. Business users can now monitor issues directly, saving time. Broker satisfaction increased and risk was reduced. The solution led to faster communication and more reliable data.
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AutoScout24 uses mediarithmics to boost advertising revenue. The company faces challenges from fewer cookies. They explore ID alternatives and new... ways to measure results. AutoScout24 focuses on first-party data and data clean rooms. This helps them build future-proof revenue streams in online car sales.
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