Customer Data Platform Customer wins | Real Customer Results Across Industries 2026

Squirro helped the Bank of England's Prudential Regulation Authority launch cognitive search in just nine months. The new system made... it easy for users to find information. User feedback was very positive, with high adoption and demand for demos. The project set a new standard for fintech in large, regulated organizations.
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Acoustic helped the Australian Grand Prix reach new audiences. The event used Acoustic to boost efficiency and save costs. Customer... engagement improved across multiple channels. Campaign management became more scalable with the platform. The solution supported better marketing results for the event.
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Optimizely used its own Content Management System and Visual Builder to speed up website creation. The team built a visually... appealing site in just two weeks. Marketers and developers worked faster with real-time editing and better content structure. Optimizely Web Experimentation let them run more tests and improve digital experiences. The new platform made campaign management and reporting easier for the team.
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Reltio helped Eaton unify customer data from over 90 ERPs in just 6 weeks. Eaton used Reltio to fix data... silos and reduce errors in rebate processing. The solution reclaimed $14M+ in rebate leakage and saved $10-14M yearly. Eaton now has faster decisions, better data quality, and a strong foundation for AI. Teams reuse trusted data across analytics, pricing, and operations.
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BlueConic helped Vanarama unify customer data and build first-party profiles. The company used BlueConic's segmentation and lifecycle tools to target... purchase intent segments. This led to an 85% higher conversion rate compared to third-party audiences. Vanarama also improved return on ad spend by reducing third-party data costs. The solution enabled real-time, multi-channel marketing and better internal collaboration.
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Commanders Act helped K&L Ruppert save a five-figure sum each year by improving conversion deduplication. The solution gave better insight... into the customer journey and the impact of coupon and discount channels. Marketing spend allocation improved, and duplicate conversion credits were eliminated. Reporting became more reliable, with variance between web analytics and conversion reporting dropping below 1%. Tag implementation became much faster and easier.
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Lemnisk CDP helped Tawuniya, a top Saudi insurer, improve customer acquisition and retention. The platform enabled personalized, multi-channel engagement. Tawuniya... increased policy conversions and revenue. The company generated ROI from its MarTech ecosystem. Lemnisk supported targeted digital interventions for better results.
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With Simon Data, marketers identified active website users and added them to existing campaigns. This led to a 20% increase... in revenue. The platform made it easy to match anonymous visitors to known profiles. Marketers found the process simple and effective. Simon Data helped automate data-driven decisions for better results.
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Igenics uses high-quality, clinically-studied ingredients like L-Theanine and Ashwagandha in its health supplements. These natural compounds help reduce stress, improve... mood, and support better sleep. Customers report increased energy, better sleep, and improved cognitive function. Igenics focuses on transparency and strict quality control for all ingredients. The brand also provides educational resources to help people make informed health choices.
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Mapp Fashion helped House of Bruar, a Scottish country fashion retailer, fix product feed issues in Google Merchant Center. The solution enriched... product types with customer-friendly language and seasonal context. This led to a 38% improvement in ROAS, a 51% increase in revenue, and a 9% lift in CTR. The brand saw better ad performance and higher-quality traffic. Mapp Fashion's feed optimization drove measurable results for retail marketing.
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Alfresco Content Services helped Liberty Mutual Insurance save $21 million in five years. The company wanted to reduce paper use... and improve global collaboration. Their old document systems were slow and isolated. With Alfresco on AWS, Liberty Mutual enabled remote, paperless operations worldwide. The solution improved compliance and sped up solution delivery.
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FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes... to the cloud, optimizing functions like employee self-services and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.
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Tamr’s AI-native MDM helped a major global bank in financial services fix fragmented customer data. The bank consolidated data from... 5 systems into a single trusted view. They cut duplicates by about 60% in weeks. Mastered attributes grew from 20 to 120 in under a year. Compliance reporting and KYC processes improved. The bank built trust with clear data lineage and benchmarking.
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Progress Sitefinity helped Mater Private Network build a scalable, mobile-first website for 12 locations. The new platform improved content management... and navigation. Mater Private saw a 24% increase in website referrals in one year. The site now supports over 1,000 pages and gets 550,000+ unique visitors annually. A small marketing team manages content efficiently. Enhanced SEO and security improved patient engagement.
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American Vintage wanted to improve their customer marketing. They used Scal-e to manage their database, send campaigns, and run a... loyalty program. The platform was easy to use and very efficient. The Scal-e team provided strong support and adapted to their needs. The customer was very satisfied and recommends Scal-e.
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LayerFive helped BILLY Footwear, an ecommerce shoe retailer, improve ad performance and unify consumer data. BILLY used LayerFive's Marketing 360... platform and first-party tag to integrate data from Shopify, Klaviyo, and Yotpo. The solution built a unified consumer profile and added a privacy portal for customer data rights. LayerFive revealed that ad spend was only generating a 1X return, not 11X as previously thought. In 90 days, BILLY doubled its online ad-attributed sales and saved money by cutting wasted ad spend.
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Breuninger wanted to improve their customer retargeting. They had trouble using their data well and needed better customer profiles. They... worked with Zeotap to use Zeotap CDP for better data integration and audience targeting. They set up new ways to retarget customers, like focusing on high-value shoppers and people who left items in their cart. As a result, Breuninger saw a 30% increase in cost order turnover and a 46% boost in average basket value.
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Zeta Marketing Platform helped Aerosoles boost customer acquisition. Aerosoles wanted to grow online sales and lower costs. Zeta used AI-powered... targeting and personalized ads to reach high-intent shoppers. The campaign sent users to curated product pages, not just the homepage. Aerosoles saw a 5X return on ad spend and a 23% lower cost per acquisition. The always-on strategy turned new buyers into loyal customers.
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Amperity helped a major home goods retailer unify customer data from over 1. 2 billion records across eight sources. The...retailer used Amperity's Customer Data Platform to improve customer identity and marketing personalization. They saw a 43% increase in consolidated profiles and gained 43 million new email addresses for digital activation. 74% of customer profiles were enriched with IDs. Manual review processes became much shorter, and data confidence improved.
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Sociomantic Labs and Eulerian Technologies helped BrandAlley use real-time CRM data in their retargeting campaigns. BrandAlley wanted to increase sales... and attract new customers by using purchase history in display ads. By integrating CRM data with RTB campaigns, they matched four times more CRM profiles and doubled new customer acquisition. Sales volume grew four times year over year. BrandAlley saw a big improvement in ROI from their retargeting strategy.
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Hive Marketing Cloud helped Natures Menu improve their marketing and customer understanding. They used Hive to focus on pet customer... journeys. New customer acquisition rates doubled in the first month. The platform enabled targeted emails and increased retention. Natures Menu could also track campaign ROI easily.
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Redpoint CDP helped a $10 billion specialty retailer unify customer data and create a single customer view. The retailer struggled... to identify 50 million customers and personalize marketing due to poor data quality and disconnected systems. Redpoint CDP integrated data from all stores, enabling real-time, personalized campaigns and accurate customer matching. The solution reduced campaign creation cycle times by 75% and improved customer engagement with lights-out automation and churn response.
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Manthan RTI Analytics helped a leading US retail chain with $16B revenue and 500+ locations. The retailer faced frequent out... of stock and overstock events, slow inventory visibility, and low customer satisfaction. Manthan's real-time inventory system gave instant updates and dashboards. The solution increased revenue by $40M and cut inventory costs by 5%. The platform processed millions of transactions daily with zero downtime.
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Pimcore helped Kuche & Co, part of Otto Group, speed up its franchise business. The platform enabled consistent omnichannel retail... and improved data management. Kuche & Co now manages all product information in one place. This led to better customer experiences and faster time-to-market. The solution supports growth and efficiency for the retail franchise.
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Blueshift helped CarParts. com boost customer engagement by 400%. The company used Blueshift's customer engagement platform to personalize product recommendations...and automate multi-channel campaigns. CarParts.com increased click-through rates and message volume by using advanced segmentation and testing. The platform saved the team 50 hours per week. CarParts.com improved retention and scaled marketing without extra engineering resources.
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Invenna CDP helped Het Nederlandse Rode Kruis solve problems with scattered donor data. The platform created a 360-degree view of... donors, making it easier to run targeted campaigns. The solution enabled omnichannel marketing and advanced analytics. As a result, direct mail conversion rates increased by 13% and average donation amounts rose by 28%. The organization now has better donor insights and improved fundraising results.
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Acquia helped Epilepsy Foundation improve its digital presence. The foundation used Acquia's Drupal hosting and content management solutions. This made... it easier to manage content and reach more people. The new platform supports better digital experiences for the foundation's audience. The case highlights Acquia's impact in the non-profit sector.
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Lexer helped the Caravan Industry Association of Australia organize and enrich their large member database. The association used Lexer’s Form... Builder and integration tools to run a national campaign called “Road to a Million.” The campaign aimed to support caravan parks and expand their audience. They exceeded their competition target by 679% and collected 6,000 survey responses. Lexer’s platform enabled better data-driven decisions and campaign measurement.
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Twilio helped Age UK and Zing build safe, scalable, and cost-effective services for volunteers and the elderly. The solution focused... on secure communications and efficient volunteer management. Twilio's platform enabled better engagement and support for elderly users. The partnership improved service delivery and operational efficiency for the non-profit sector.
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Rokt Ads helped the ASPCA grow donor volume by 89% year-over-year. The ASPCA used lookalike audiences and value-based optimization to... target high-value donors. Conversion rates from lookalike audiences were 413% higher, and cost per acquisition was 57% lower. The average monthly donation value increased by 11%. Rokt Ads enabled year-round donor acquisition beyond the holiday season.
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FullContact helped a leading CDP create a new $3 million per year product line. The CDP wanted to offer deterministic... identity for retail and ecommerce customers. They needed this solution to work natively within Snowflake. FullContact provided a robust identity resolution solution. This enabled the CDP to deliver more value to its customers.
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Omeda’s customer data platform helped Randall Reilly combine audience data from all channels. They used Omeda and Google Analytics to... see detailed user-level insights. This let them refine their content and target readers better. Randall Reilly saw more than 10% growth in email engagement. Their unique email audience grew by double digits across all brands.
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Tealium helped Mezzo Labs improve their digital marketing results. Mezzo Labs used Tealium's customer data platform to unify data from... different sources. This made it easier to create better marketing campaigns. Mezzo Labs saw faster campaign launches and better customer insights. The solution improved their marketing efficiency and data quality.
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Tealium helped Mezzo Labs improve their digital marketing results. Mezzo Labs used Tealium's customer data platform to unify data from... different sources. This made it easier to create better marketing campaigns. Mezzo Labs saw faster campaign launches and better customer insights. The solution improved their marketing efficiency and data quality.
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Airbyte helped AgriDigital fix slow and complex data flows in their supply chain platform. AgriDigital had trouble syncing data and... faced performance bottlenecks as they grew. Their old system made analytics slow and compliance hard. Airbyte let them move data between databases fast and reliably. This made their platform more scalable and easier to manage.
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Einstein 1 Service helped Algo cut service call times by 80%. Algo used the platform to improve customer support. The... solution made service faster and more efficient. This led to big time savings for Algo's team. The case shows how AI can help IT companies serve customers better.
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Leadspace helped RingCentral triple conversion rates and boost their sales pipeline. RingCentral used Leadspace to build advanced demand generation technology.... The platform enabled highly effective account-based marketing. Eric Lewis, VP of demand generation, says Leadspace gives them a strong competitive advantage. RingCentral is a leading provider of cloud-based communications solutions.
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Bilderberg Hotels wanted to better understand their customers and communicate with them more effectively. They started a data-driven marketing project... to bring all customer data together and create a single customer view. PRDCT set up a Customer Data Platform, combining CRM, transaction, booking, analytics, and email data. Bilderberg gained access to dashboards and scorecards for insights and trends. Within 4 weeks, they improved personalized campaigns, increased conversion rates and income, and achieved higher customer retention.
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Lapland Hotels & Safaris used Custobar's Mobile Loyalty Card to improve their guest loyalty program. They wanted a simple way... for club members to get recognized and receive offers. The implementation was smooth and easy. Members now get dynamic offers and easy club recognition. Custobar also helps send personalized messages and automate guest journeys. The platform gives Lapland Hotels flexibility in their communications.
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Ascent360 helped Mt. Hood Meadows improve guest experience with better audience segmentation. Before, they struggled to send relevant emails and... could not target different guest groups. With Ascent360, they unified guest data and built targeted campaigns. They generated $600K from a segmented Pass Renewal campaign. Event-based email click-through rates rose to over 50%. Event registrations increased by 50-75% after targeted emails. Mt. Hood Meadows now tracks key metrics and delivers more personalized communications.
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AutoScout24 uses mediarithmics to boost advertising revenue. The company faces challenges from fewer cookies. They explore ID alternatives and new... ways to measure results. AutoScout24 focuses on first-party data and data clean rooms. This helps them build future-proof revenue streams in online car sales.
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Amerityre Corporation uses SpotlerCRM to improve customer management. This helps them achieve excellence in the tyre industry. The case study... highlights their innovation efforts.
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Amerityre Corporation uses SpotlerCRM to improve customer management. This helps them achieve excellence in the tyre industry. The case study... highlights their innovation efforts.
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CustomerLabs helped India’s leading personal wellness brand overcome Meta’s strict data privacy rules. Meta blocked their purchase events and custom... audiences, stopping ad campaigns and hurting revenue. CustomerLabs used server-side tracking, event renaming, and data scrubbing to restore ad account access in less than 24 hours. The brand achieved a high event match quality score of 9.3, regaining full ad performance and compliance.
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A multi-unit fitness franchise owner wanted to quickly and effectively gain new members at new and existing locations. The owner partnered... with Buxton to use customer analytics. For every $1 invested with Buxton, the business made $19.84 in gross revenue. The customer retention rate went up by 36%. Customer lifetime value increased by $54.61 over two years.
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Recordsure ConversationAI helped a major UK retail and commercial bank improve quality assurance for mortgage conversations. The bank needed to... record and analyze 5,000 face-to-face and telephony mortgage conversations each month. Recordsure integrated its AI suite to capture, analyze, and review all conversations. Oversight of mortgage sales increased from less than 5% to 100%. QA review time dropped by over 50%. The bank saw better advice standards and fewer complaints, while reducing QA and compliance costs.
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NGDATA helped Belfius, a leading Belgian bank, boost digital banking with a mobile-first approach. Belfius used NGDATA's Customer DNA profiles... to deliver personalized offers and improve customer engagement. Pension savings deposits increased by 100%, and net profits grew by 40% year-over-year. Car insurance sales with NGDATA outperformed other channels by 2.4 times. The solution enabled Belfius to scale digital innovation and drive strong business results.
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Journy. io helped Aikido Security connect customer data with product adoption data. Sales and customer success teams now get the...right data in their tools, like Hubspot and Slack. Journy.io made setup easy with Segment integration and ready-made reports. Aikido can now monitor customer health scores and act fast. The team saves time and does not need extra development resources. They can see when customers sign up and what they do in the product.
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Openprise helped Okta automate data quality and sales operations. Okta used Openprise to merge 300,000 duplicate records and cut manual... lead-loading from 48 hours to under 10 minutes. The team increased speed-to-lead and boosted productivity by automating deduplication and list loading. Sales territory realignment now takes a weekend instead of two weeks. Okta continues to expand automation with Openprise for complex data projects.
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Kiehl’s used RMC solutions from Related Digital for a Black Friday campaign. The campaign increased their conversion rate by 82.41%... through the email channel. Kiehl’s used cross channel marketing, including social media and website content, to create curiosity and attract new leads. The campaign improved sales and brand identity. RMC solutions included email marketing, customer data platform, and web personalization.
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Lytics Customer Data Platform helped Nestle Purina improve their Facebook campaign results. The company used Lytics to gather and use... first-party data for better customer insights. This enabled them to send personalized messages to pet lovers at the right time. As a result, they achieved 1000 times more conversions at one-tenth the cost per click. The solution built trust and loyalty with their customers.
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Optimove helped Varsity Tutors remove manual work and boost personalization. The platform enabled Varsity Tutors to automate marketing tasks. This... led to better results and more efficient campaigns. Varsity Tutors used Optimove to improve customer engagement. The solution focused on personalized, multichannel marketing. The case highlights Optimove's impact in the education sector.
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Nominow's Customer Data Platform helped FC Utrecht improve the fan experience by connecting offline and online data. FC Utrecht used... the platform to centralize data from 12 sources, including ticketing and online channels. This allowed for personalized fan engagement and targeted campaigns. The solution doubled the webshop turnover rate and increased average ticket sales by 23%. FC Utrecht became a leader in data-driven fan engagement and marketing innovation.
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CSG Xponent helped a state health and human services department manage a surge in Medicaid, CHIP, and SNAP applications. The agency used... integrated digital and print communications to reach more people. Omnichannel messaging and personalized notifications kept applicants informed and engaged. The solution made it easier for people to schedule appointments and reduced no-shows. The department improved efficiency and expanded its public assistance reach.
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Acqueon Campaign Manager replaced DISH Network's outdated Noble Systems platform. DISH faced slow campaign tools and incomplete customer records. Acqueon... integrated with their Cisco Contact Center and mobile app in under 6 months. DISH saw a 25% efficiency improvement, 30% higher connect rate, and 28% boost in customer satisfaction. The number of campaigns executed more than doubled.
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FirstHive’s Customer Data Platform helped a leading Indian women’s apparel brand turn anonymous website visitors into identified customers. The company faced... challenges with limited success in digital campaigns and could not upsell or cross-sell to unknown shoppers. FirstHive created a unified customer view, enabling personalized communication and real-time tracking of cart drop-offs. The brand achieved a 20X ROI from campaigns, increased revenue from previously anonymous clients, and improved cross-sell and upsell conversions. The solution also reduced cart abandonment and shortened buying cycles with better personalization.
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Data Axle’s Consumer Data helped easyfinancial boost new customer conversion rates by 83%. The campaign drove 500,000 impressions from social... sharing. Open rates rose by 34% and click rates by 49% compared to standard email campaigns. easyfinancial used customer referrals to increase brand awareness and win new customers. The company tracked the financial impact at the subscriber level.
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LeadBoxer helped International Data Group (IDG) collect and process website and email activity data. IDG needed to feed their dashboarding... product with daily behavioral data from identified companies. LeadBoxer tracked logins, enriched data with firmographic details, and automated uploads to an FTP server. The solution processed millions of events per day. IDG used this data to power their enterprise sales dashboard product.
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CHEQ Acquisition protected Dunster House from malicious scrapers and invalid clicks. The company monitored over 4 million clicks each quarter... across PPC campaigns. CHEQ blocked suspicious bot activity, reduced server load, and improved analytics data. Dunster House stabilized CPA and maximized ROI by relying on accurate performance data. The marketing team saw a significant increase in protection rate and maintained accurate attribution data.
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NectarOM's Omnichannel Personalization SaaS Solution helped TGI Fridays improve their digital and in-store customer experience. TGI Fridays used mobile commerce... and omnichannel personalization to connect with customers online and offline. They joined Open Table for easy reservations, used Twitter chatbots for customer service, and partnered with FandangoNOW for special deals. Their strategy increased their conversion rate by 35%. TGI Fridays used customer data to deliver personalized offers across channels, boosting both online and in-store sales.
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Medforce ContentCenter, CommandCenter, and RemitCenter helped a large not-for-profit healthcare system fix paperwork and process problems. The hospital struggled with... manual document handling, wasted time, and lack of visibility. Medforce automated document filing, claims management, and HR records. Staff now access files faster and managers see real-time dashboards. The hospital saved time, improved security, and cut costs by removing old tracking software.
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Barkyn improved their retargeting strategy with Velocidi. They focused on personalization and buyer intent. This led to doubling their retargeting conversions.