Customer Data Platform Client Stories | Industry adoption & Deployment Successes

Squirro’s Service Management solution helped a leading telecommunications provider improve customer support. The company used... AI to automate issue classification and ticket routing. Conversational AI collected needed information for ticket resolution. The system assigned priority and service teams automatically. This made customer service faster and more precise.
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Acoustic helped the Australian Grand Prix reach new audiences. The event used... Acoustic to boost efficiency and save costs. Customer engagement improved across multiple channels. Campaign management became more scalable with the platform. The solution supported better marketing results for the event.
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Optimizely used its own Content Management System and Visual Builder to speed up website creation. The digital team... built a visually appealing site in just two weeks. The tools let developers and marketers work faster and more easily together. Optimizely Web Experimentation enabled more frequent testing and better digital experiences. The team values the new features and looks forward to Optimizely One for unified content and campaign management.
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Bayer used Acquia to improve accessibility on their digital platforms. The solution focused... on making content easier to access for all users. Acquia helped Bayer meet accessibility standards. This improved the user experience for people with disabilities. Bayer now offers a more inclusive digital experience. The project highlights the importance of accessibility in the pharmaceuticals industry.
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Reltio helped Eaton unify customer data from over 90 ERPs in just 6 weeks. Eaton used Reltio... to fix data silos and reduce errors in rebate processing. The solution reclaimed $14M+ in rebate leakage and saved $10-14M yearly. Eaton now has faster decisions, better data quality, and a strong foundation for AI. Teams reuse trusted data across analytics, pricing, and operations.
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CodeSandbox used Airbyte to improve its data integration processes. The team needed... a fast and flexible way to add new data sources and support rapid growth. Their old ETL tools, Meltano and Stitch, were slow and hard to use. With Airbyte, CodeSandbox quickly integrated new data sources like Stripe. Airbyte's easy interface and strong APIs made setup simple and efficient. This helped CodeSandbox move faster and support more users.
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CHEQ helped All Nippon Airways (ANA) meet strict privacy laws like GDPR and CCPA. ANA needed a... fast, flexible consent management solution for millions of global users. CHEQ offered quick deployment, customizable consent banners, and automated tag management. ANA blocked hundreds of thousands of invalid users and protected customer data. ANA trusted CHEQ for security and compliance across its large airline operations.
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Amperity helped Alaska Airlines connect all their customer data into a single Customer 360 view. This let them... send personalized messages to guests before their trips. They used real-time API integration to keep customer information up to date. As a result, they saw a 198% increase in conversion rate, a 61.1% increase in open rate, a 22.5% increase in click-through rate, and 30% cost savings on online ads.
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With Simon Data, marketers identified active website users and added them to existing campaigns. This led to... a 20% increase in revenue. The platform made it easy to match anonymous visitors to known profiles. Marketers found the process simple and effective. Simon Data helped automate data-driven decisions for better results.
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Pimcore helps Paul Green manage data and deliver better customer experiences. The platform offers... tools for omnichannel selling and faster time-to-market. Paul Green uses Pimcore to reduce total cost of ownership. The solution supports consistent product stories and streamlined asset management. Results focus on efficiency and improved customer engagement.
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Liberty Mutual Insurance wanted to reduce paper use and improve global collaboration. They used Hyland's... Alfresco Content Services on AWS to create a cloud-based, paperless system. This helped them save $21 million over five years. The solution also improved document management and compliance across 18 markets.
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FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP... SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-services and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.
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American Vintage wanted to improve their customer marketing. They used Scal-e... to manage their database, send campaigns, and run a loyalty program. The platform was easy to use and very efficient. The Scal-e team provided strong support and adapted to their needs. The customer was very satisfied and recommends Scal-e.
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Zeta Marketing Platform helped Aerosoles boost customer acquisition. Aerosoles wanted to... grow online sales and lower costs. Zeta used AI-powered targeting and personalized ads to reach high-intent shoppers. The campaign sent users to curated product pages, not just the homepage. Aerosoles saw a 5X return on ad spend and a 23% lower cost per acquisition. The always-on strategy turned new buyers into loyal customers.
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Sociomantic Labs and Eulerian Technologies helped BrandAlley use real-time CRM data in their retargeting campaigns. BrandAlley wanted to... increase sales and attract new customers by using purchase history in display ads. By integrating CRM data with RTB campaigns, they matched four times more CRM profiles and doubled new customer acquisition. Sales volume grew four times year over year. BrandAlley saw a big improvement in ROI from their retargeting strategy.
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Hive Marketing Cloud helped Natures Menu improve their marketing and customer understanding. They used Hive... to focus on pet customer journeys. New customer acquisition rates doubled in the first month. The platform enabled targeted emails and increased retention. Natures Menu could also track campaign ROI easily.
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Redpoint CDP helped a $10 billion specialty retailer unify customer data and create a single customer view. The retailer struggled... to identify 50 million customers and personalize marketing due to poor data quality and disconnected systems. Redpoint CDP integrated data from all stores, enabling real-time, personalized campaigns and accurate customer matching. The solution reduced campaign creation cycle times by 75% and improved customer engagement with lights-out automation and churn response.
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Manthan helped a large Singapore supermarket improve in-store customer engagement. The supermarket wanted... to grow market basket size and engage shoppers with digital, personalized messages. Manthan used indoor positioning and beacons in the lighting system. Customers received real-time, personalized notifications when they entered the store. This made the retailer more innovative and improved customer experience.
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Rokt Ads helped BJ’s Wholesale Club grow member acquisition by 300% year over year. BJ’s wanted to... reach younger, digital shoppers as it expanded into new markets. Traditional channels like in-club signups and direct mail were not cost-effective. With Rokt Ads, BJ’s used real-time digital moments to target high-intent prospects. The company kept its cost per acquisition steady while expanding reach and scale. New members were on average 10 years younger than before.
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Zeotap CDP helped Virgin Media O2 fix wasted ad spend from poor customer targeting. The company used... Zeotap to suppress existing customers from digital ad campaigns. Zeotap unified data from web, mobile, and cable to build accurate customer profiles. Virgin Media O2 saved £1 million on paid media in one year. They cut cost per order by 37% and increased conversions by 43%.
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Nexphone wanted to make eSIM transfers easy for their customers. They used EaaS... powered by NetLync. They were surprised by how fast and simple the integration was. They finished setting up all APIs in just 2 weeks with only one developer. This helped them offer seamless eSIM transfers to their customers.
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Acqueon Campaign Manager replaced DISH Network's outdated Noble Systems platform. DISH faced slow... campaign tools and incomplete customer records. Acqueon integrated with their Cisco Contact Center and mobile app in under 6 months. DISH saw a 25% efficiency improvement, 30% higher connect rate, and 28% boost in customer satisfaction. The number of campaigns executed more than doubled.
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Tealium helped a leading European telecommunications company build a unified, AI-ready data foundation. The company faced... fragmented data, limited marketing automation, and fraud risk. Tealium deployed a standardized data layer and integrated backend sources into a centralized customer data hub. They migrated analytics and marketing tags to a unified system, improving data quality and measurement. Tealium’s AIStream enabled real-time data flow for advanced marketing automation and fraud prevention.
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Tealium helped a leading European telecommunications company build a unified, AI-ready data foundation. The company faced... fragmented data, limited marketing automation, and fraud risk. Tealium deployed a standardized data layer and integrated backend sources into a centralized customer data hub. They migrated analytics and marketing tags to a unified system, improving data quality and measurement. Tealium’s AIStream enabled real-time data flow for advanced marketing automation and fraud prevention.
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LayerFive helped BILLY Footwear improve marketing attribution. The company used... LayerFive's marketing data platform. This gave them better insights into their marketing actions. The solution helped BILLY Footwear find more ways to grow revenue. The case study shows how LayerFive supports brands in the apparel and fashion industry.
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FirstHive’s Customer Data Platform helped a leading Indian women’s apparel brand turn anonymous website visitors into identified customers. The company faced... challenges with limited success in digital campaigns and could not upsell or cross-sell to unknown shoppers. FirstHive created a unified customer view, enabling personalized communication and real-time tracking of cart drop-offs. The brand achieved a 20X ROI from campaigns, increased revenue from previously anonymous clients, and improved cross-sell and upsell conversions. The solution also reduced cart abandonment and shortened buying cycles with better personalization.
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Lexer helped Alembika, a luxury women’s fashion brand, understand their true customer base. Alembika used Lexer’s... CDXP and Experian Mosaic integration to unify and enrich customer data. They discovered a hidden, valuable customer segment. Alembika changed their marketing and product strategies based on these insights. As a result, they increased average order value by 8% and grew revenue by 11%.
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Mapp Fashion helped River Island boost revenue by 6% in 12 months. The retailer used... apparel-specific personalization on their product listing pages. This approach outperformed two generic providers, raising revenue per visitor by 3% in the initial test. Expanding personalization increased average order value by 5% and conversion by 3%. Email integration with Mapp Fashion led to a 34% higher click-through rate and a 52% increase in click-to-open rate.
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Bilderberg Hotels wanted to better understand their customers and communicate with them more effectively. They started a... data-driven marketing project to bring all customer data together and create a single customer view. PRDCT set up a Customer Data Platform, combining CRM, transaction, booking, analytics, and email data. Bilderberg gained access to dashboards and scorecards for insights and trends. Within 4 weeks, they improved personalized campaigns, increased conversion rates and income, and achieved higher customer retention.
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Lapland Hotels & Safaris used Custobar's Mobile Loyalty Card to improve their guest loyalty program. They wanted a... simple way for club members to get recognized and receive offers. The implementation was smooth and easy. Members now get dynamic offers and easy club recognition. Custobar also helps send personalized messages and automate guest journeys. The platform gives Lapland Hotels flexibility in their communications.
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Ascent360 helped Mt. Hood Meadows improve... guest experience with better audience segmentation. Before, they struggled to send relevant emails and could not target different guest groups. With Ascent360, they unified guest data and built targeted campaigns. They generated $600K from a segmented Pass Renewal campaign. Event-based email click-through rates rose to over 50%. Event registrations increased by 50-75% after targeted emails. Mt. Hood Meadows now tracks key metrics and delivers more personalized communications.
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Medforce ContentCenter, CommandCenter, and RemitCenter helped a large not-for-profit healthcare system fix paperwork and process problems. The hospital struggled... with manual document handling, wasted time, and lack of visibility. Medforce automated document filing, claims management, and HR records. Staff now access files faster and managers see real-time dashboards. The hospital saved time, improved security, and cut costs by removing old tracking software.
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CHG Healthcare had problems with fragmented and duplicate provider records. Their internal data... management system could not handle the scale and complexity. They used Tamr’s AI-native master data management platform to unify and enrich provider data. CHG mastered 7.3 million provider records and reduced duplicates by 46%. They now have real-time access to accurate provider data and lower infrastructure costs.
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Sitefinity helped Mater Private Network build a scalable, mobile-first website for 12 locations. The new platform... made content updates easy for a small marketing team. Security and compliance improved. The site now has over 1,000 pages and supports 550,000 unique visitors and 2 million page views each year. Referrals through the website increased by 24% in one year.
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Kiehl’s wanted to improve their sales during Black Friday. They used RMC... solutions to run a cross-channel campaign. The campaign included email marketing, social media, and website content. This campaign increased their conversion rate by 82.41%. It also helped Kiehl’s gain new leads and improve their brand identity.
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Lytics Customer Data Platform helped Nestle Purina improve their Facebook campaign results. The company used... Lytics to gather and use first-party data for better customer insights. This enabled them to send personalized messages to pet lovers at the right time. As a result, they achieved 1000 times more conversions at one-tenth the cost per click. The solution built trust and loyalty with their customers.
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Commanders Act helped Clarins improve conversion tracking with Facebook CAPI using server-side integration. Clarins wanted to... increase acquisition, loyalty, and optimize campaign costs. They also needed to monitor data in real time and manage consents. The solution delivered about 20% more deduplicated conversions and a 40% increase in visitor onboarding to page views. Clarins now tracks conversions more accurately across global e-commerce sites.
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Invenna CDP helped Het Nederlandse Rode Kruis solve problems with scattered donor data. The platform created... a 360-degree view of donors, making it easier to run targeted campaigns. The solution enabled omnichannel marketing and advanced analytics. As a result, direct mail conversion rates increased by 13% and average donation amounts rose by 28%. The organization now has better donor insights and improved fundraising results.
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Twilio helped Age UK and Zing build safe, scalable, and cost-effective services for volunteers and the elderly. The solution focused... on secure communications and efficient volunteer management. Twilio's platform enabled better engagement and support for elderly users. The partnership improved service delivery and operational efficiency for the non-profit sector.
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FullContact helped a leading CDP create a new $3 million per year product line. The CDP wanted... to offer deterministic identity for retail and ecommerce customers. They needed this solution to work natively within Snowflake. FullContact provided a robust identity resolution solution. This enabled the CDP to deliver more value to its customers.
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Omeda’s customer data platform helped Randall Reilly combine audience data from all channels. They used Omeda... and Google Analytics to see detailed user-level insights. This let them refine their content and target readers better. Randall Reilly saw more than 10% growth in email engagement. Their unique email audience grew by double digits across all brands.
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Spotler's WhatsApp and Live Chat help Radboud University answer student questions fast. The university uses... one WhatsApp number and Spotler's dashboard to let many staff reply at once. They track question history and add tags to see common topics. Live Chat is cheaper than their old chat tool. Students get quick answers because the system is easy to use and the team is large.
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Spotler's WhatsApp and Live Chat help Radboud University answer student questions fast. The university uses... one WhatsApp number and Spotler's dashboard to let many staff reply at once. They track question history and add tags to see common topics. Live Chat is cheaper than their old chat tool. Students get quick answers because the system is easy to use and the team is large.
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NectarOM's Omnichannel Personalization SaaS Solution helped TGI Fridays improve their digital and in-store customer experience. TGI Fridays used... mobile commerce and omnichannel personalization to connect with customers online and offline. They joined Open Table for easy reservations, used Twitter chatbots for customer service, and partnered with FandangoNOW for special deals. Their strategy increased their conversion rate by 35%. TGI Fridays used customer data to deliver personalized offers across channels, boosting both online and in-store sales.
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Buxton Intelligence helped Pollo Campero improve business growth and customer engagement. The solution provided... strategic insights using analytics and AI. Pollo Campero used these insights to guide their business strategy. The case highlights the value of customer analytics for restaurant success. No specific numbers or metrics are mentioned in the content.
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Journy. io helped Aikido...Security connect customer data with product adoption data. Sales and customer success teams now get the right data in their tools, like Hubspot and Slack. Journy.io made setup easy with Segment integration and ready-made reports. Aikido can now monitor customer health scores and act fast. The team saves time and does not need extra development resources. They can see when customers sign up and what they do in the product.
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Openprise helped Okta automate data quality and sales operations. Okta used Openprise... to merge 300,000 duplicate records and cut manual lead-loading from 48 hours to under 10 minutes. The team increased speed-to-lead and boosted productivity by automating deduplication and list loading. Sales territory realignment now takes a weekend instead of two weeks. Okta continues to expand automation with Openprise for complex data projects.
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Data Axle helped a top 5 US health insurer use data and analytics to improve customer acquisition. The insurer faced... challenges with regional product differences and complex marketing needs. Data Axle provided database services, consumer data, and expert analytics. The results included a 32% reduction in disengaged website visitors, a 4-8.2% lift in acquisition rates for target audiences, 3,000 hours of labor saved, and a 5 percentage point increase in lead quality.
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Blueshift Customer AI Agents helped Zumper run 20 marketing experiments in one month. Sixteen of these... experiments showed a strong increase in conversion outcomes. The AI-powered automation saved over 40 hours of marketing operations. Lead conversions increased by 34%. Blueshift enabled Zumper to test, optimize, and personalize campaigns at scale.
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Nominow's Customer Data Platform helped FC Utrecht improve the fan experience by connecting offline and online data. FC Utrecht used... the platform to centralize data from 12 sources, including ticketing and online channels. This allowed for personalized fan engagement and targeted campaigns. The solution doubled the webshop turnover rate and increased average ticket sales by 23%. FC Utrecht became a leader in data-driven fan engagement and marketing innovation.
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Optimove’s CRM Marketing Hub helped STS Gaming Group scale to 455 monthly campaigns. STS achieved over... 90% live customer communication and 83% of segments with less than 0.4% of customers. The team used AI journey mapping to boost player retention. STS now runs multichannel marketing across six channels from one platform. Personalization and automation improved all key metrics.
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BlueConic Customer Data Platform helped Anchorage Daily News boost digital subscribers. They used dynamic... paywalls, data segmentation, and personalized win-back campaigns. The result was a 46% increase in conversion rate and a 33% growth in known profiles. Website bounce rates dropped by 19%. Win-back rates improved by 24%. A proactive credit card reminder system cut non-pay stops by 15%.
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CustomerLabs helped India’s leading personal wellness brand overcome Meta’s strict data privacy rules. Meta blocked their... purchase events and custom audiences, stopping ad campaigns and hurting revenue. CustomerLabs used server-side tracking, event renaming, and data scrubbing to restore ad account access in less than 24 hours. The brand achieved a high event match quality score of 9.3, regaining full ad performance and compliance.
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Kotak Mahindra Bank uses Salesforce to improve customer experiences. They unified lead... management and loan processes. This helps approve loans faster and cross-sell better. They also created a 360-degree customer view. This makes service seamless across products. Salesforce helped them consolidate 12 systems into one platform. This transformation took eight months.
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Recordsure CaseReviewAI helped a UK consultancy firm scale up its managed services for wealth advice reviews. The firm wanted... to boost efficiency by 20-25% without losing quality. Recordsure deployed workflow, AI, and BI/MI tools. This led to over 50% efficiency gains, a 92% success rate in classification and dating, and a 50% reduction in file review time. The solution improved review quality and provided valuable trend analysis for the firm's clients.
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LeadBoxer helped International Data Group (IDG) collect and process website and email activity data. IDG needed to... feed their dashboarding product with daily behavioral data from identified companies. LeadBoxer tracked logins, enriched data with firmographic details, and automated uploads to an FTP server. The solution processed millions of events per day. IDG used this data to power their enterprise sales dashboard product.
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NGDATA helped Alliant Credit Union improve their broker onboarding process. Before, onboarding took... days or weeks. With NGDATA's portal, onboarding now takes minutes. Data quality improved with standardized processes. Business users can now monitor issues directly, saving time. Broker satisfaction increased and risk was reduced. The solution led to faster communication and more reliable data.
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AutoScout24 uses mediarithmics to boost advertising revenue. The company faces... challenges from fewer cookies. They explore ID alternatives and new ways to measure results. AutoScout24 focuses on first-party data and data clean rooms. This helps them build future-proof revenue streams in online car sales.
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Barkyn improved their retargeting strategy with Velocidi. They focused on... personalization and buyer intent. This led to doubling their retargeting conversions.
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