Customer Data Platform Customer wins | Real Customer Results Across Industries 2026

Optimove helped Terminal X, a leading Israeli fashion e-commerce site, boost click rates by 279%. Terminal X used Optimove’s CRM... and micro-segmentation to improve customer targeting and personalize messages. The platform enabled Terminal X to ramp up monthly campaigns from 11 to 90. They increased average order value and profitability by focusing on high-value customers. Terminal X improved email automation and messaging accuracy despite economic shifts.
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Scal-e helped American Vintage manage customer data and loyalty programs. The platform unified data and made campaign management easy. American... Vintage found Scal-e highly customizable and efficient for daily marketing tasks. The team appreciated Scal-e’s professional support and quick adaptation to feedback. Scal-e improved communication campaigns and loyalty management for the retail brand.
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Custobar helped Schuhhaus Walder AG unify 200,000 customer profiles across stores and online. The company used Custobar’s platform to connect... their POS and e-commerce systems. This gave their marketing team instant access to customer data. They launched personalized offers and improved loyalty program recognition. Walder now uses data to drive growth and reward VIP customers.
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Sitecore helped Dine Brands Global upgrade online ordering for Applebee’s and IHOP. Before, Applebee’s had three separate sites and IHOP... had no online ordering. Sitecore unified both brands on one platform. Customers now order easily from any device. Applebee’s saw bounce rates drop 22% and sessions rise 31%. IHOP’s sessions grew 35% and bounce rates fell 7%. Both brands increased online sales and repeat customers.
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Flamingo used Rokt Ads to lower their cost-per-acquisition by 60%. They faced declining efficiency in mainstream marketing channels. Rokt Ads... let Flamingo reach new, high-converting customers with native ads on ecommerce confirmation pages. Machine learning tools helped them find untapped audiences and optimize campaigns. Flamingo saw an 80% increase in conversion rate and a 350% rise in weekly conversions.
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Data Axle helped Lands' End improve its email marketing with targeted, triggered campaigns. Responsive design and personalized emails led to... a 5% increase in clicks and 17% more revenue. Remarketing triggers doubled the audience and boosted revenue by 70% for that program. Lifecycle emails raised click-to-open rates by 25% and created a new revenue stream. Reactivation campaigns re-engaged inactive subscribers, generating a quarter of lifecycle program revenue.
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BrandAlley used Eulerian Technologies’ analytics and tag management to improve its RTB display advertising. By integrating CRM data with Sociomantic... Labs’ dynamic creative solutions, BrandAlley matched four times more CRM profiles in real time. This led to a 4x increase in sales volume and doubled new customer acquisition year over year. The solution enabled precise segmentation and bid optimization for both new and existing customers. BrandAlley’s marketing team saw a significant boost in campaign ROI and data quality.
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Related Digital helped Sportsoul boost its sales conversion rate by 6x using marketing automation. The company used segmentation to target... the right audiences and cut messaging costs. Mobile automation scenarios triggered campaigns that raised conversion rates to 9 percent. One scenario generated 5x more revenue than others. Sportsoul managed all marketing activities from one platform for better efficiency.
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Reltio helped CarMax unify data for a seamless omnichannel car-buying experience. CarMax faced challenges with fragmented data, legacy systems, and... slow sales processes. Reltio's platform delivered real-time, 360-degree customer views and integrated data across all channels. This enabled CarMax to offer personalized experiences online, in-store, and by phone. The solution improved productivity and compliance with data privacy laws.
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Ashley Furniture used the Zeta Marketing Platform to unify all their marketing data and partners in one place. This helped them... improve their omnichannel strategy by bringing together search, social, and TV. With everything in one ecosystem, they gained better insights for growth and retention. The unified platform also improved attribution for their campaigns. Zeta's AI-powered tools made their marketing more effective.
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Manthan RTI Analytics helped a leading US retail chain with $16B revenue and 500+ locations. The retailer faced frequent out... of stock and overstock events, slow inventory visibility, and low customer satisfaction. Manthan's real-time inventory system gave instant updates and dashboards. The solution increased revenue by $40M and cut inventory costs by 5%. The platform processed millions of transactions daily with zero downtime.
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Essity used BlueConic to unify customer data and improve ad targeting. The company built detailed customer profiles and created targeted... segments for remarketing. In two months, Essity cut cost per acquisition by 50%. Revenue in their online shop rose by 42%. Return on ad spend increased by 25%, even with a 20% lower retargeting budget. BlueConic helped Essity reach the right customers and boost marketing results.
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Cookd used CustomerLabs 1PD Ops to improve their Meta ad campaigns. They faced high customer acquisition costs and low purchase... value, with $270 spent to acquire a $300 customer. By implementing first-party domain tracking, they retained cookies and improved attribution. They created custom conversion events based on average order value to train Meta's algorithm. This led to a 35% increase in ROAS and a 45% decrease in cost per purchase. Cookd no longer relied on Shopify for campaign optimization.
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Lytics Customer Data Platform helped Nestle Purina improve their Facebook campaign results. The company used Lytics to gather and use... first-party data for better customer insights. This enabled them to send personalized messages to pet lovers at the right time. As a result, they achieved 1000 times more conversions at one-tenth the cost per click. The solution built trust and loyalty with their customers.
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Velocidi CDP used machine learning to help a direct-to-consumer pet food brand find buyers more likely to purchase. The brand could... predict buyer intent and segment website visitors by likelihood to buy. Velocidi's model identified a high-intent group that made up 34% of visitors but included over 95% of buyers. The high-intent group was 40 times more likely to purchase than the low-intent group. The brand reduced ad spend by 60% while keeping sales steady and improved customer experience with targeted messaging.
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Airbyte helped BetterSaver unify customer data from HubSpot, Intercom, Facebook, and Instagram. The team replaced manual Python scripts with Airbyte's... APIs and connectors, integrating data into Google BigQuery. This gave marketing full visibility into the customer journey and improved campaign analysis. The solution is secure, easy to use, and saves time. BetterSaver no longer needs to hire a data engineer, reducing costs for the startup.
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FirstHive helped a leading mutual fund house solve data silos and campaign challenges. The company used FirstHive's customer data platform... to bring together data from many sources. They reduced the time to access enriched customer data from up to 15 days to just 2 days. FirstHive automated dashboards and enabled real-time segmentation with 170 intelligent attributes. The mutual fund house could now run targeted campaigns and track key metrics in real time.
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Redpoint Data Readiness Hub helped a top mortgage lender reduce customer churn. The lender struggled with siloed data and lacked... a single customer view. Redpoint created Golden Records for individuals, households, addresses, and loans. This enabled better identity resolution and real-time updates. The lender now runs targeted campaigns, proactively engages customers, and optimizes advertising spend with deeper insights.
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Tamr helped a major global bank fix fragmented customer data across regions. The bank used Tamr’s AI-native MDM to consolidate... data from 5 systems, cutting duplicates by about 60% in weeks. They grew mastered attributes from 20 to 120 in under a year for KYC and compliance. Compliance reporting and KYC processes improved. The bank built more trust and transparency with customers.
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CliniClowns used Spotler Engage to improve their social media and webcare operations. They combined professional agents and volunteers to monitor... and respond to messages seven days a week. The platform helped them deliver positive engagement, manage live chat during campaigns, and quickly address requests from parents and care institutions. Spotler Engage enabled efficient teamwork, direct publishing, and real-time sentiment monitoring for better service and storytelling.
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CliniClowns used Spotler Engage to improve their social media and webcare operations. They combined professional agents and volunteers to monitor... and respond to messages seven days a week. The platform helped them deliver positive engagement, manage live chat during campaigns, and quickly address requests from parents and care institutions. Spotler Engage enabled efficient teamwork, direct publishing, and real-time sentiment monitoring for better service and storytelling.
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Het Nederlandse Rode Kruis gebruikte het Invenna CDP om donateursdata te centraliseren. Voorheen waren gegevens versnipperd, wat leidde tot inefficiënte... campagnes en gemiste kansen. Met een 360-graden klantbeeld kon het Rode Kruis gerichter campagnes voeren en donateurs persoonlijk benaderen. Dit resulteerde in 13% hogere conversie op direct mail en een 28% hoger gemiddeld donatiebedrag. In zeven jaar werden 17 miljoen interacties geregistreerd en draaien nu 10 automatische omnichannel campagnes per week.
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Lexer’s CDXP helped Village Cinemas reengage lapsed customers after pandemic lockdowns. The marketing team used detailed customer segmentation to create... targeted campaigns. This led to a 56% year-over-year increase in gift voucher sales and an 18% rise in active loyalty program members. Village Cinemas divided their audience into 24 segments for personalized offers. The campaign drove more viewers back to theaters and boosted loyalty engagement.
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Shubert Ticketing used Acoustic Analytics to spot and fix customer struggles on its ticketing sites nearly twice as fast as before. The platform helped... identify and resolve technical errors that blocked sales, saving revenue that would have been lost. Session replays allowed the team to quickly diagnose checkout issues and improve user experience. Shubert Ticketing avoided the cost and complexity of managing an in-house analytics platform. The company now uses data to prioritize site improvements and boost conversion rates.
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Simon AI helped SeatGeek boost gross transaction value per contact by 70% for Tier 2 event audiences. The marketing team... used AI agents to match fans to thousands of smaller events, replacing manual audience building. AI-driven targeting surfaced 7.1% of each market weekly as high-propensity fans. The system ran in three test markets, automating audience selection and campaign timing. SeatGeek now delivers more relevant event recommendations and scales marketing without extra staff.
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Channel 4 used mediarithmics as its CDP partner to build the data foundation for its Brandm4tch product. The collaboration enabled... Channel 4 to innovate in audience monetisation and marketing personalisation. Channel 4 received awards and praise for Brandm4tch. The case highlights the impact of a holistic CDP in the broadcast industry.
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Squirro helped the Bank of England's Prudential Regulation Authority launch cognitive search in just nine months. The new system made... it easy for users to find information. User feedback was very positive, with high adoption and demand for demos. The project set a new standard for fintech in large, regulated organizations.
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Hive Marketing Cloud helped Peak Retreats unify their customer data and automate email marketing. Peak Retreats moved from multiple data... sources to a single marketing CDP with advanced segmentation. This change saved the team a lot of time and improved customer experience. Customers now get relevant, timely communications tailored to their needs. The marketing team reduced data management work and gained more marketing power. Peak Retreats won the 'Best Ski Operator' award after these improvements.
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Zeotap's Customer Data Platform helped a global bank improve its customer acquisition strategy. The bank unified web, email, and mobile... customer IDs to build a single customer view. Zeotap enriched 60 million profiles and enabled lookalike audience targeting. The solution delivered a 50% match rate for new customer acquisition. The bank reduced yearly attrition by 20% to 30%, boosting revenue growth.
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Recordsure's ConversationReviewAI suite helped a major UK bank achieve 100% QA oversight of mortgage conversations. The bank previously reviewed less... than 5% of sales. With the new system, they now record and analyze about 5,000 conversations each month. QA review time dropped by over 50%. The bank improved advice standards and reduced complaints. They also cut QA and compliance costs.
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Lemnisk helped Premier Middle East Bank boost new-to-bank conversions by 40%. The bank used Lemnisk to deliver hyper-personalized digital experiences... across its website. Real-time behavioral data powered targeted messaging for both new and existing users. Cross-channel engagement included onsite, web push, and banner personalization. The platform ensured data security with ISO certifications.
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CHEQ helped Team Internet block 361 million invalid requests and cut malicious bots by 63%. The platform saved Team Internet... $50,000 per month in infrastructure costs. Automation tool traffic dropped by 58%. Scraper activity fell by 56%. Team Internet now protects its digital operations and reduces compliance risk with proactive traffic intelligence.
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FullContact helped a leading CDP launch a new product line worth $3 million per year. The CDP wanted to offer... deterministic identity resolution for retail and ecommerce clients. FullContact provided a robust identity solution, integrated natively with Snowflake. This enabled the CDP to deliver more value to its customers. The new product line expanded their offerings and revenue.
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LayerFive helped Momentum Digital, a marketing agency, unify data and automate reporting. The agency managed 47 clients and struggled with... manual data work and fragmented tools. After using LayerFive's platform, they increased client retention by 89% and generated $420K in extra annual revenue. The solution reduced manual reporting time and improved operational efficiency. LayerFive enabled Momentum Digital to scale and deliver better results for e-commerce and B2B SaaS clients.
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Medforce helped AdvaCare Home Services improve accounts receivable productivity. AdvaCare used Medforce’s CommandCenter to gain full visibility into AR processes.... The solution automated invoice tracking and matched remittance notices in real time. Managers could monitor cash flow and reassign work quickly. Days outstanding dropped to 30–33 days, and write-offs were reduced. Staff managed denials faster and eliminated bottlenecks.
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Progress Sitefinity helped Mater Private Network build a scalable, mobile-first website for 12 locations. The new platform improved content management... and navigation. Mater Private saw a 24% increase in website referrals in one year. The site now supports over 1,000 pages and gets 550,000+ unique visitors annually. A small marketing team manages content efficiently. Enhanced SEO and security improved patient engagement.
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Acqueon Campaigns helped a major West Coast health system modernize collections and improve compliance. The provider struggled with outdated campaign... tools, data overload, and underperforming collections. Acqueon integrated seamlessly with their CRM, enabling omnichannel patient engagement and campaign automation. Results included 58% patient satisfaction, 29% faster payment, 47% more patients using self-service, and twice as many campaigns executed. The solution ensured compliance and reduced costs by cutting third-party vendors.
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