Traffic Cop by MonetizeMore helped BlurbMedia Inc cut invalid traffic by blocking bots. After using Traffic Cop, BlurbMedia saw a... 26.41% drop in ad revenue holds. Session RPMs jumped by over 2,000% on some sites. The risk of invalid activity fell from 8% to 6.16%. Now, BlurbMedia’s sites are protected from bot threats and ad fraud.
Redaktionsnetzwerk Deutschland (RND)
- Media Production
- Large
Hannover, Germany
goTom helped Redaktionsnetzwerk Deutschland (RND) optimize digital marketing. RND used goTom as middleware to centralize campaign management and data flows.... The system automated processes and sped up campaign execution. RND saw more efficient workflows and freed up capacity for monitoring and optimization. Customer satisfaction and cost efficiency improved after goTom's integration.
Browsi helped BurdaMedia Extra boost programmatic revenue by 32% and increase viewability by 13. 2%. The pilot delivered a 485%...ROI, far above the 185% target. BurdaMedia Extra scaled Browsi’s solution from 2 to 8 domains in three months. User experience and editorial design stayed stable. The partnership focused on smarter ad optimization, not adding more ad units.
FatTail's AdBook OMS helped GSTV manage 29,000 locations and 115 million monthly impressions. GSTV replaced manual spreadsheets with automated, algorithm-driven... forecasting. The sales process was reduced to two steps, speeding up deals and improving accuracy. GSTV saw 3.7x higher engagement after automation. The platform enabled scalable operations and eliminated bottlenecks.
County10 used Broadstreet to run a digital ad campaign for Porter’s Mountain View Supply Company. The campaign included a photo... contest, sponsored content, and in-store events. Porter’s doubled their summertime foot traffic and saw a 30% increase in revenue. County10 generated $15,000 in extra revenue from this campaign. Broadstreet’s reporting tools helped track engagement and optimize results.
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
A fast-growing Formula 1 and motorsport news website
- Media Production
AdSparc AMP-optimised video player replaced a standard display ad for a Formula 1 and motorsport news site. The site wanted... to boost AMP page revenue, which was limited by display-only ads. AdSparc added a video player and used header bidding to increase demand. When video ads did not fill, a display ad showed instead. Sold CPM rose by 24%. Fill rate increased by 22%. Overall ad unit RPM jumped 51%. Revenue grew by 58%.
Ezoic helped ChromeUnboxed boost ad revenue by 152%. ChromeUnboxed needed strong ad monetization tools and expert support. Ezoic provided advanced... ad management and first-party data solutions. The team at ChromeUnboxed saw a big increase in website ad earnings. Ezoic's platform made it easy to manage ads and grow revenue.
Epom DSP helped Stackmedia, a small Abuja-based agency, reduce client cost per lead by 38%. Rising CPCs and algorithm changes... on Meta and Google made results unpredictable for Stackmedia's SMB clients. Epom DSP offered low entry costs, transparent reporting, and responsive support. Stackmedia could now show clients exactly where ads ran and how budgets were spent. Programmatic campaigns outperformed Meta and Google, giving Stackmedia a new selling point and reducing platform dependency.
PubMatic helped Agence 79 boost video campaign results for a retail client. Agence 79 used PubMatic’s curation tools to gain... more control and transparency in programmatic video buying. The agency achieved a 14.3% higher video completion rate and 12.5% better viewability than targets. Click-through rates were five times higher than the open market. The solution delivered a safer, more efficient media environment.
Magnite powers dentsu UK's Total TV, a private CTV marketplace. Dentsu UK uses this solution to plan, buy, and measure... connected TV campaigns at scale. The unified, data-driven approach helps an alcohol brand achieve better impact and uplift. The platform addresses fragmentation and boosts efficiency for CTV advertising.
Smart Supply by AI Digital
- Marketing And Advertising
- Medium
Smart Supply by AI Digital used Index Marketplaces to boost video ad performance. They activated supply intelligence technology for real-time... optimization and better inventory targeting. This led to a 19% increase in video completion rate and a 10% decrease in cost per completed view. The campaign ran longer due to strong results. The platform helped Smart Supply deliver consistent, efficient programmatic advertising.
Northstar Travel Group
- Marketing And Advertising
- Large
Passendo's email advertising platform helped Northstar Travel Group cut manual tag management by 85%. Reporting time for ad performance became... 60% faster. Northstar improved first-party data targeting and increased campaign management efficiency. The solution enabled new revenue streams and better ad performance. Passendo's platform enhanced newsletter monetization and streamlined ad operations.
The Publisher Ad Management Blueprint for Better Selection Decisions in Entertainment
TouchTunes
- Entertainment
- Medium
New York, USA
TouchTunes used Kevel’s server-side APIs to add ads to their digital jukeboxes. They needed a solution that did not rely... on JavaScript tags. Kevel enabled TouchTunes to launch a DOOH ad platform in weeks. The platform supports direct-sold, interactive, and programmatic ads. Advertisers can target by location, time, and music genre. This helped TouchTunes boost revenue from their jukebox network.
Mr. Robinson (anonymous name)
- Entertainment
- Small
Mr. Robinson runs a gambling platform and faced big challenges with online ad restrictions and low-quality traffic. He tried other... ad networks but got mostly bot traffic and no leads. In 2021, he switched to 7SearchPPC for his iGaming ads. The platform offered better targeting, more ad formats, and real-time analytics. He saw positive growth and was satisfied with the traffic quality and support. 7SearchPPC helped him keep his business running and find new opportunities in the iGaming industry.
Doorboost analyseerde het spelgedrag van een speler bij Viu Viu Casino. Ze ontwikkelden een strategie om de winstkansen te verhogen... en risico’s te beperken. Door het optimaliseren van speelstrategieën en slim gebruik van bonussen steeg de winst van 5.000 naar 18.000 in drie maanden. De aanpak was gebaseerd op data-analyse en het kiezen van de juiste spellen. De resultaten tonen een duidelijke stijging van de totale winst.
Sky Sports worked with Azerion to boost engagement for their campaign 'Everything to Play For. ' The case highlights how...Sky Sports used digital advertising solutions. The goal was to reach more viewers and increase campaign impact. Azerion's platform helped Sky Sports connect with their audience. The results show improved engagement and campaign performance.
HyprMX helped Crazy Maple boost revenue and ad diversity in their Chapters app. The studio wanted more than just game... ads and sought brand campaigns. HyprMX delivered brand-only demand, bringing ads from top brands like McDonald’s and Toyota. Crazy Maple ran rewarded video and interstitial ads up to 60 seconds. This led to higher revenue and a better ad experience for users.
Genius Sports
- Information Technology And Services
- Medium
London, UK
Genius Sports used TV by OpenX to run a connected TV campaign focused on live sports. They wanted to boost... brand awareness and get better insights into live event viewership. OpenX provided advanced content signals and bidstream data for smarter targeting. The campaign achieved a 98% video completion rate and tripled impression delivery to the target audience. Genius Sports optimized their strategy and budget using real-time data from OpenX.
Thordata used Admitad’s Platinum Black Friday promo package to boost partner engagement. The campaign gave Thordata top exposure on landing... pages, emails, banners, and social media. Thordata saw a 15% increase in new publisher joins during Black Friday. The multi-channel approach helped Thordata reach new and existing partners. Thordata’s strong brand and high approval rate supported the campaign’s success.
Rocket Software
- Information Technology And Services
- Very Large
Nexway helped Rocket Software manage both reseller and direct digital sales channels. Rocket Software needed to balance global reseller sales... and direct B2B sales while keeping customers happy. Nexway provided a reseller portal with real-time product info and global currency support. They also offered a merchant of record service for compliance and automated direct sales. This partnership improved operational efficiency and helped Rocket Software scale its business.
Recent adoption and success with Publisher Ad Management software in Consumer Services
Toru Avariabi
- Consumer Services
- Small
Vibrant Media built a new website for Toru Avariabi, an emergency plumbing service. The old site lost customers to faster... competitors. The new site loads in under 2 seconds and has a 95 Google PageSpeed score. Emergency calls increased by 200%. Toru Avariabi now ranks on page 1 for local search terms. The site launched in just 5 days.
Appodeal helped Listonic, a shopping list app, boost ARPDAU by 35% in one month. The Appodeal team found that adjusting... the banner ad refresh rate was the key. After tuning this single parameter, impressions per user doubled. Listonic quickly recovered from a sharp drop in ad revenue. The extra income was reinvested into user acquisition campaigns, driving further growth.
AdPushup helped All Garage Floors, a US-based informational website, boost ad revenue by 186% in five months. The site switched... from Google AdSense to AdX and used ActiveView Ad Refresh and Managed Header Bidding. Ad impressions rose by 136% and traffic increased by 120%. Page RPM grew by 60% in the first three months. The founder could focus more on content while AdPushup managed ad operations.
SpanishDict struggled with manual price floor adjustments and passbacks in their ad stack. They switched to Sovrn's header bidding solution... to capture higher bids and simplify ad management. Header bidding removed the need for daily optimizations and manual segmentation. SpanishDict now works with 9 partners and sees only 7% discrepancies, with no major latency issues. The team values Sovrn's responsive support and plans to use dynamic bid data for deeper analysis.
Summer Discovery used Nxtbook Media's PageRaft platform to improve their digital catalog. Before switching, their catalog saw only 40 link... clicks. After moving to PageRaft, link clicks jumped to 1,134. Over half of these clicks led users to key pages like the homepage and application form. The mobile-friendly design helped more students connect and apply online. This digital content solution boosted engagement and made it easier for students to access information.
Publisher Ad Management in Action in Other Industries
LoadComplete
- Gaming
AppLovin helped LoadComplete grow Legend of Slime after launch. LoadComplete used MAX, AppDiscovery, and SparkLabs to boost monetization and user... acquisition. They saw a 21% increase in ad-based revenue per DAU and a 12% lift in eCPM. User acquisition spending scaled by more than 36X. D7 retention increased by 89%. Legend of Slime reached #1 on the free games chart.
Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their... effective cost per mille to $3.80, and reduced their effective cost per click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.
Driving ROI and results: Understanding the Impact of Publisher Ad Management in Internet
RatingWidget
- Internet
- Small
RatingWidget used Freemius to boost its WordPress plugin reviews. They started by offering extraordinary support to users. Then, they asked... users directly for reviews after helping them. Later, they automated review requests with in-app notifications triggered by user activity. A/B testing showed value-based triggers worked best. These changes increased monthly reviews by 700%, from 4-8 to 56, with most being 5-star ratings.
AdPumb helped Ryn VPN boost ad revenue by 200%. Ryn VPN struggled with low eCPM and fill rates before using... AdPumb. The team wanted better ad income and detailed reporting. AdPumb deployed in-app bidding and eCPM optimization. Interstitial ad eCPM doubled, native ad eCPM increased 7x, and fill rates surpassed AdMob. Ryn VPN gained the data needed for smarter decisions.
Recent adoption and success with Publisher Ad Management software in Hospitality
Tourism agency in one of the largest US states
- Hospitality
Start. io helped a major US state tourism agency boost website activity during the pandemic. The agency used Start.io's proprietary...targeting and first-party data to reach travelers, including millennials, gen x, and boomers. A new SDK enabled targeting based on device motion, identifying likely road trippers. The campaign more than doubled website activity and increased time on site by 35%. Cost per acquisition was lower than on other platforms.
The Publisher Ad Management Blueprint for Better Selection Decisions in Pharmaceuticals
Sun Pharma and its agency of record Fingerpaint
- Pharmaceuticals
- Large
DeepIntent Outcomes helped Sun Pharma and Fingerpaint boost ILUMYA awareness. They used Patient Modeled Audiences to plan and run campaigns... across CTV, online video, and digital. DeepIntent Outcomes measured and optimized the campaign. Verified patient reach increased by 5.7x. Cost-per-verified-patient dropped by 83%.
Driving ROI and results: Understanding the Impact of Publisher Ad Management in Automotive
AAA Northeast
- Automotive
- Large
Providence, USA
Panviva helped AAA Northeast fix knowledge management problems after several mergers. The company had many disconnected sources for policies and... procedures. Panviva created a single place for all information. This made it easier for agents to find answers and reduced training time by half. Agents now solve more problems on the first call and give members a better experience.
Recent adoption and success with Publisher Ad Management software in Retail
Adidas
- Retail
- Very Large
Herzogenaurach, Germany
Adidas uses Talon. One to deliver personalized online promotions. The company can generate millions of unique coupons and discounts for...customers. Talon.One’s Rule Builder lets Adidas create targeted offers, like cart-level and selective discounts. The solution first launched in Canada and then expanded globally. Integration included close collaboration between Adidas and Talon.One engineering teams. Ongoing support ensures smooth campaign operations.
