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Publisher Ad Management in Action in Other Industries
BurdaMedia Extra - Media Production - Large
Browsi helped BurdaMedia Extra boost programmatic revenue by 32% and viewability by 13. 2%. The solution delivered a 485% ROI,...far above the 185% target. BurdaMedia Extra scaled Browsi across eight domains in three months. The publisher kept user experience stable while increasing ad performance. Browsi turned programmatic signals into real revenue for this major Czech media group.
LoadComplete - Gaming
AppLovin helped LoadComplete grow Legend of Slime after launch. LoadComplete used MAX, AppDiscovery, and SparkLabs to boost monetization and user... acquisition. They saw a 21% increase in ad-based revenue per DAU and a 12% lift in eCPM. User acquisition spending scaled by more than 36X. D7 retention increased by 89%. Legend of Slime reached #1 on the free games chart.
XL Axiata - Telecommunications - Large
Magnite helped XL Axiata run programmatic OTT ads during Ramadan. The campaign aimed to boost awareness of XL Axiata's Internet... Packages. Magnite launched ads across premium OTT sites with interactive features. This led to an increase in purchase consideration and awareness for XL Axiata. The campaign targeted Indonesian consumers during a key season. Results showed a clear uplift in purchase intent.
Sky Sports - Entertainment
Azerion helped Sky Sports boost brand awareness at the start of the 2020-21 Premier League season. Sky Sports wanted to... reach football fans who did not have Sky or did not subscribe to Sky Sports. Azerion used targeted ads, video assets, and data-driven audience segmentation. The campaign increased awareness, perception, and consideration of Sky Sports. Independent research showed strong brand engagement and positive results for both target groups.
Vitzo
Vitzo expanded to over 230 countries. They optimized their checkout process. They managed multiple brands easily.
Zentrix Digital - Advertising
Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their... effective cost per mille to $3.80, and reduced their effective cost per click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.
Bilt Rewards - Financial Services - Medium
Talon. One powers the loyalty program for Bilt Rewards. Bilt Rewards needed a flexible, scalable loyalty solution to reward customer...actions. With Talon.One, Bilt Rewards doubled its users in the first six months. The platform also helped reduce time and money spent on campaign creation. Bilt Rewards praised Talon.One's strong support and day-to-day assistance.
All Garage Floors - Interior Decorating
AdPushup helped All Garage Floors, an informational website about garage flooring, boost ad revenue. The site owner struggled with declining... AdSense revenue and wanted more time for content. AdPushup set up ActiveView Ad Refresh, managed header bidding, and switched the site to Google AdX. These changes led to a 186% increase in ad revenue in five months. Traffic grew by 120%, ad impressions rose by 136%, and Page RPM went up by 60%.
Sovrn and ID5 - Advertising
Sovrn and ID5 partnered to address the challenge of cookieless web environments. Many publishers struggle to leverage their data assets.... Sovrn Signal and ID5 ID were tested to provide privacy-safe solutions for enriching and segmenting first-party data. The results showed a near two times greater lift in CPMs. This solution helps publishers enhance their data and improve ad performance.
The Latest Publisher Ad Management Deployments delivering value in Marketing And Advertising
Performance-Based Ad Agency (name under NDA) - Marketing And Advertising
Epom WL DSP helped a large US performance-based ad agency improve profits and client acquisition. The agency faced problems with... limited features, poor traffic options, and low ad performance. Epom WL DSP provided custom bid markups, white-labeling, more supply sources, and new ad templates. As a result, the agency saw 27% higher profits for advertisers, 29% higher CTR, 23% higher ad engagement, and 60% more clients per month.
A leading agency and its investment team - Marketing And Advertising
DeepIntent helped a leading agency manage CTV frequency across connected TV, display, and online video. The agency wanted to reduce... audience overlap and improve campaign efficiency. Using DeepIntent, they reinvested 23% of their media budget through cost savings. They reached 71,000 more verified patients without spending more. The agency also secured multi-million dollar programmatic deals with top CTV partners. This unified approach led to better reach, frequency, and media value.
KINESSO - Marketing And Advertising
Index Exchange helped KINESSO lower carbon emissions for a digital ad campaign by 35%. KINESSO used Index Exchange to run... a month-long display campaign for a global nonprofit. The campaign compared Index Exchange to nine other SSPs. Index Exchange also delivered a 6% higher attention rate. There was no difference in CPM or conversion rate, showing strong performance and sustainability.
CSG Creative - Marketing And Advertising
CSG Creative used nxtbook4 and PageRaft to improve digital engagement for their clients. They wanted to move beyond basic PDFs... and create more interactive, branded experiences. With PageRaft, CSG delivered mobile-friendly content that increased client publication opens by up to 19 percent. Their clients saw higher engagement on both mobile and desktop. CSG believes these platforms help brands stand out in a crowded digital space.
The Publisher Ad Management Blueprint for Better Selection Decisions in Information Technology And Services
Adya - Information Technology And Services
Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.
Adya - Information Technology And Services
Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.
Adya - Information Technology And Services
Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.
ZebZap - Information Technology And Services
Cloudo helped ZebZap fix problems with communication and workflow. ZebZap had trouble with scattered messages, missed deadlines, and hard-to-find data.... Cloudo gave them one place for messaging, project management, and storing files. ZebZap now works together better, finishes projects on time, and finds information easily. Cloudo also lets them grow without slowing down.
Driving ROI and results: Understanding the Impact of Publisher Ad Management in Entertainment
Gram Games - Entertainment
Chartboost Mediation helped Gram Games boost ad revenue for Merge Dragons! . The studio wanted better dashboard flexibility, detailed reporting,...and higher eCPMs. Chartboost Mediation offered a wide network demand and transparent control. Gram Games saw a 23% increase in ARPDAU in the first week. eCPMs rose by nearly 30%. Implementation was easy and results exceeded expectations.
iGaming advertisers (clients of 7Search PPC) - Entertainment
7Search PPC helped iGaming advertisers overcome big challenges in online advertising. Advertisers faced problems like ad blindness, low-quality traffic, high... costs, and limited ad formats. 7Search PPC improved its platform to be more user-friendly and made it easier to set up campaigns. They filtered out low-quality traffic and added more quality publishers. This led to better campaign results for iGaming businesses.
GRYKUBY - Entertainment
Appodeal Mediation helped GRYKUBY grow Infinite Minesweeper to over 1 million downloads and 200,000 active players. The developer switched to... Appodeal in 2024 for better ad mediation and user acquisition. The SDK worked right away and the team offered real support. Appodeal invested in user acquisition tests, bringing new users and insights. The game now has a strong, self-moderating community and high player retention.
Driving ROI and results: Understanding the Impact of Publisher Ad Management in Internet
Ryn VPN - Internet
AdPumb helped Ryn VPN increase ad revenue by 200%. Ryn VPN wanted to improve ad income and get better reporting... data. AdPumb used in-app bidding, eCPM optimization, and fill rate management. Interstitial ad eCPMs doubled and native ad eCPMs increased by 7 times. Ryn VPN also got the reporting data they needed to make better decisions.
Shopee - Internet
Admitad helped Shopee launch its affiliate marketing program in Poland during the busy fourth quarter of 2021. Shopee wanted to... boost brand visibility, website traffic, and sales before Black Friday. Admitad created a strategy using selected publishers and Facebook groups to drive high-quality traffic. They used Brand Auditor and Brand Guard tools to monitor traffic and prevent abuse. This approach built brand loyalty and helped Shopee quickly enter the Polish e-commerce market.
a leading online platform for handmade goods (Germany) - Internet
PubMatic Activate helped a leading online platform for handmade goods in Germany boost brand awareness and consideration. The client wanted... to stand out in a crowded market and reach new audiences. Using Activate, they accessed premium CTV inventory and ran cross-device campaigns efficiently. The unified programmatic strategy led to a 7.2% lift in brand consideration and a 3.2% increase in purchase intent. The campaign used real-time insights and strong collaboration between partners.
The Latest Publisher Ad Management Deployments delivering value in Media Production
A popular news website in the Middle-East - Media Production
A popular news website in the Middle-East faced challenges with web monetization, relying solely on Google AdX demand. They needed to... increase revenue without additional investment. AdSparc implemented a proprietary header bidding solution, optimizing floor prices and viewability. This led to a 26% increase in fill rate, 18% increase in eCPM, and a 49% increase in RPM. The auto-floor function increased request eCPM by 63%, and viewability optimization resulted in a 70% increase in eCPM and 77% increase in RPM. New bidders bought 63% of the inventory.
County10 radio group - Media Production
County10 radio group used Broadstreet's digital advertising platform to help Porter’s Mountain View Supply Company boost spring and summer sales. Porter’s faced slow... sales outside of fall and winter. County10 created a multi-channel campaign using Broadstreet, including a photo contest, sponsored content, and events. The campaign doubled Porter’s foot traffic and established them as a local grilling authority. Porter’s saw big revenue gains and called it the best advertising they ever did.
Redaktionsnetzwerk Deutschland (RND) - Media Production
goTom helped Redaktionsnetzwerk Deutschland (RND) improve digital marketing. RND used goTom as middleware to make workflows more efficient and transparent.... The system increased automation and sped up campaign processes. RND saw easier ad server booking and freed up capacity for monitoring and optimization. Customer satisfaction and cost efficiency improved after using goTom.
Driving ROI and results: Understanding the Impact of Publisher Ad Management in Retail
El Corte Inglés - Retail
Kevel Audience helped El Corte Inglés, Europe’s largest department store group, improve customer targeting and audience segmentation. The Portuguese branch... unified offline and online data for better insights. Using Kevel’s predictive model, they identified likely-to-buy users in specific categories. This led to a 3x increase in conversion rates compared to previous Meta remarketing segments. The solution enabled more effective marketing campaigns and improved customer acquisition and retention.
A leading retailer with more than 18,000 stores in 47 states - Retail
Start. io helped a leading retailer with over 18,000 stores drive more visits to their outlets. The campaign targeted competitor...audiences using app owner data from brands like Walmart, Costco, and Publix. Start.io activated these audiences to increase food sales and win customers from rivals. The campaign achieved a more efficient cost per store visit compared to location-based audiences. The retailer saw strong results in growing market share.
Recent adoption and success with Publisher Ad Management software in Computer Software
CreativeThemes - Computer Software
Blocksy is a free WordPress theme made by CreativeThemes. The founders spent two years building and perfecting the product. They... wanted it to be easy for both beginners and advanced users. They used Freemius to help sell their Pro version and manage updates. Blocksy now has over 200,000 active installations. Their focus on user experience and a simple interface led to their success.
Publisher Ad Management in Action in Pharmaceuticals
A global pharmaceutical brand - Pharmaceuticals
OpenX helped a global pharmaceutical brand improve their display and video ad campaigns. The brand reached 89% viewability, which was... 27% above their target. They kept CPMs efficient while using supply-side targeted deals. The campaigns ran across web, mobile, and CTV. The results show strong ad performance and cost control.
Driving ROI and results: Understanding the Impact of Publisher Ad Management in Automotive
Antônio Alves, publisher do ramo automobilístico - Automotive
MonetizeMore helped Antônio Alves, an automotive publisher, boost ad revenue. After failed attempts with other companies, he partnered with MonetizeMore.... The team used Faux Drifting, Viewability Booster, and daily price floor updates to improve ad performance. In less than 20 days, revenue grew by over 579%, pageviews by 328.10%, and ad unit viewability by 14%. After 8 months, revenue increased by 185% and pageviews by 196%, even with 45% fewer ads per page. The publisher credits MonetizeMore's expertise and support for these results.
The Latest Publisher Ad Management Deployments delivering value in Publishing
Boone Newspapers Inc. - Publishing
Boone Newspapers Inc. , a family-owned newspaper group, partnered with Second Street to implement a 'Best Of' ballot program. In...their first year, they generated $1,200,000 in revenue. They revamped their structure and sales execution, leading to a 1915% increase in users year-over-year. Additionally, they grew their email database by 47,132.
Recent adoption and success with Publisher Ad Management software in Consumer Goods
Godud Inc. - Consumer Goods
Catalysty helped Godud Inc. , a mid-sized e-commerce company, improve their SEO. Godud struggled with low organic search visibility. Catalysty...delivered a digital strategy from 2022 to 2023. Organic search traffic increased by 90%. SEO rankings improved by 50%. Website sessions grew by 40%. Page views rose by 35%.