GALE used Yelp Ads to help a national home services brand improve its AI search visibility. The agency launched targeted... Yelp ad campaigns in select cities. This led to a 28% increase in the brand’s citations by AI tools in those cities. The brand rose to #1 in local AI visibility within a week. Yelp advertising was the only change made during the test period.
Group C Digital
- Marketing And Advertising
- Small
USA
Simpli. fi helped Group C Digital run a year-long campaign for a Midwest grocery store chain. The campaign used geo-fencing...and cross-device targeting to drive in-person visits to 126 stores. Simpli.fi enabled precise measurement of store visits and competitor conquesting. The campaign achieved an average cost per visit of $3.22, beating the $5.00 goal. Over 163,000 store visits were tracked between June 2020 and June 2021.
A leading advertising and engagement platform
- Marketing And Advertising
LifeStreet helped a leading advertising and engagement platform boost campaign results. The challenge was to overcome a plateau in traditional... marketing and maintain 100% day one ROAS. LifeStreet used machine learning to target new in-app audiences and optimize campaigns. The platform saw a 30% increase over ROAS targets, a 3X increase in conversions, and a 4X budget increase. LifeStreet's models quickly identified top offers and improved campaign efficiency.
Driving ROI and results: Understanding the Impact of Mobile Advertising in Entertainment
Funvent Studios
- Entertainment
- Small
Dubai, UAE
Digital Turbine's DT Growth and DT Offer Wall helped Funvent Studios expand in LATAM. Funvent used DT Preloads, App Select,... Notifications, and Offer Wall to boost installs and hit ROAS goals. They achieved 500,000 installs in three weeks and exceeded ROAS D7 targets in multiple countries. DT Offer Wall drove a 1.76x increase in impressions, 2.2x ARPDEU, and 182% more conversions month-over-month. Funvent reached new users and improved campaign results with these user acquisition tools.
Fanatics Betting and Gaming
- Entertainment
- Large
Jacksonville, USA
Fanatics Betting and Gaming used Moloco to scale their app marketing while keeping brand safety and transparency. They expanded their... ad channels beyond social partners. This led to more platform bookings, which they confirmed with incrementality modeling. The team plans to boost performance by increasing creative output. Moloco helped them reach new users in the independent app ecosystem.
YouAppi helped Candivore’s Match Masters with mobile app retargeting. The challenge was to keep players engaged and returning to the... game. YouAppi used Appi Templates banner creatives in the retargeting campaign. This led to a 2x increase in Day 7 ROAS compared to regular banner ads. The campaign also saw a 10.4% decrease in cost per user. The new creatives transformed campaign results and kept performance strong.
Foxintelligence (Cleanfox)
- Information Technology And Services
- Small
Paris, France
AdAction helped Cleanfox, a productivity app by Foxintelligence, expand beyond France. Cleanfox used AdAction's CPE campaigns to target new users... in the UK, Germany, and Spain. The campaigns drove over 225,000 new users and nearly 3.5 million clicks. Cleanfox increased its user base across six countries. The app improved its app store rankings and plans to expand to more markets.
Slack
- Information Technology And Services
- Large
San Francisco, USA
Slack grew from a small team tool to a global workplace communication platform. The team focused on user feedback, making... onboarding easy, and integrating with other tools. They used a freemium model and relied on referral marketing and social media, especially Twitter, to drive growth. Press coverage and influencer attention helped Slack reach a $4 billion valuation. Their story shows the power of listening to users and building a product people love.
onXmaps
- Information Technology And Services
- Medium
Missoula, USA
Smadex helped onXmaps grow mobile app installs by 200%. Subscriptions increased by 318%. Smadex used machine learning and multi-dimensional reporting.... The growth team at Smadex managed the campaign. High-quality inventory supported the results. onXmaps scaled its user base quickly with Smadex.
The Latest Mobile Advertising Deployments delivering value in Food And Beverages
Ben & Jerry's
- Food & Beverages
- Large
South Burlington, USA
PadSquad helped Ben & Jerry's launch interactive video ads for new Sundae flavors. The campaign used VidStream+ End Frame and... Drag to Reveal formats. These ads let people interact with the brand and discover flavors in a fun way. Ben & Jerry's saw a 148% higher click-through rate than the industry benchmark. Brand consideration rose by 35 points. The likelihood to try new flavors increased by 39%.
BYYD ran an advertising campaign for Saltas in Croatia. The campaign aimed to boost brand recognition and inform people about... Saltas products. BYYD used rich media and targeted users aged 18-55 with interests in food, education, and entertainment. The team optimized the campaign daily to improve results. The campaign reached 482,271 unique users and achieved a CTR of 0.84%.
AdFalcon helped McDonald's boost mobile engagement. The campaign used location-based targeting to reach users near McDonald's stores. This increased store... visits and improved brand awareness. The solution used mobile advertising and real-time data. McDonald's saw strong results from the campaign.
Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. By using Prebid integration and pre-packaged deals, SmartNews saw a 141% quarter-over-quarter... revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39%. Verve also improved SmartNews’s credibility with ads.txt and direct demand partner relationships. SmartNews now sees Verve as a key strategic partner.
Kwanko helped aliexpress expand internationally using a CPA model. The partnership started in 2014 and now covers 22 countries. Kwanko... provided a single global account manager and local managers to recruit publishers. Their studio optimized creatives with vertical display, cashback, and vouchers. The program generated over 3.5 million sales since launch.
Driving ROI and results: Understanding the Impact of Mobile Advertising in Education
A mid-sized private university in the Mid-Atlantic region
- Education
- Medium
Infillion's TrueX engagement ads helped a mid-sized private university in the Mid-Atlantic region double its industry benchmark click-through rate to 1. 7%. The campaign...used interactive carousel ads to showcase the school's benefits, including fee waivers and scholarships. The CTV ad with QR codes achieved a 0.3% scan rate. Users spent an average of 51 seconds engaging with the ad, surpassing the 30-second guarantee. The campaign drove more prospective students to learn about the university.
Driving ROI and results: Understanding the Impact of Mobile Advertising in Automotive
Škoda dealerships
- Automotive
- Large
Azira helped Škoda dealerships in France attract 1,362 visits across 13 locations during the auto show season. The challenge was... to stand out in a crowded market and turn open-house offers into real foot traffic and sales. Azira used audience insights and data-driven digital ads to target high-intent car shoppers. The campaign reached over 408,000 potential buyers and achieved a low €5.51 cost per visit. Real-time reporting allowed for quick adjustments and clear measurement of results.
The Latest Mobile Advertising Deployments delivering value in Retail
Spa Reine
- Retail
- Medium
Spa, Belgium
Spa Reine used Vistar Media’s Programmatic Guaranteed to boost brand awareness in the Netherlands. The campaign targeted health-conscious commuters with... digital out-of-home ads in train stations. Time-based targeting and high-impact video reinforced Spa’s message of purity and quality. This was the first campaign in the region to use Programmatic Guaranteed, ensuring reliable delivery and flexible buying. The result was stronger brand associations and increased consideration among the target audience.
The Latest Mobile Advertising Deployments delivering value in Consumer Goods
PT. Unilever Indonesia Tbk
- Consumer Goods
- Very Large
Kecap Bango used experiential marketing and digital engagement at Festival Jajanan Bango 2022. PT. Unilever Indonesia Tbk aimed to reach... more consumers and preserve Indonesian culinary heritage. The event used brand activation tactics and worked with culinary experts. Social media and partnerships helped build the Kecap Bango brand reputation.
The Latest Mobile Advertising Deployments delivering value in Consumer Services
Fetch
- Consumer Services
- Large
Madison, USA
Jampp helped Fetch increase onboarding completions by 180%. Fetch wanted to attract high-quality users and keep them engaged in their... app. Jampp used user acquisition and SKAN to reach the right audience. They ran creative A/B tests and optimized campaigns for better results. Fetch saw strong growth in new user signups and engagement.
