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The Mobile Advertising Blueprint for Better Selection Decisions in Marketing And Advertising

VideoHeroes - Marketing And Advertising

VideoHeroes wanted to grow in new European markets and needed better targeting and optimization. They used Verve’s... in-app performance marketplace to reach the right audiences and launch new video ad formats. Verve helped them improve video completion rates and engagement. In the first quarter, video completion rates went up by over 13%. Year-over-year, revenue grew by 139% and impressions more than tripled. Over two years, revenue grew an average of 40% every quarter.

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Growth Marketing Agency - Marketing And Advertising

LifeStreet’s in-app advertising solution helped a growth marketing agency expand into mobile marketing. The agency used... LifeStreet’s Nero platform to find the best leads and optimize ad spending. This led to an 18% decrease in cost per registration, a 30% increase in media margin on Android and iOS, and a 34% increase in the number of payers. The agency increased its lead-generation offers with LifeStreet by 5 times after seeing strong results.

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Recent adoption and success with Mobile Advertising software in Food And Beverages

Aidells - Food & Beverages

PadSquad used its Slide-to-Reveal ad format for Aidells. Aidells wanted to... make at-home meals more exciting using their chicken sausage. PadSquad created a rich media campaign with playful before and after ads. The ads targeted home cooks and ran on recipe and meal prep content. The campaign had an engagement rate 6 times higher than PadSquad’s benchmark. Viewability was 29% higher than Aidells’ goal.

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Liquid I.V. - Food & Beverages

Infillion helped Liquid I. V. boost brand...awareness with an AR game at live baseball events. The campaign reached over 654,000 fans and generated 10 million in-stadium impressions. Brand awareness rose by 18%, consideration by 32%, and preference by 40%. Fans played the AR game for 179,450 minutes. Liquid I.V. achieved $438 million in U.S. revenue in 2024, becoming Unilever’s top Health & Wellness brand.

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The Mobile Advertising Blueprint for Better Selection Decisions in Restaurants

Taste of Texas - Restaurants

Taste of Texas is a busy steakhouse in Houston. They used to... manage reservations with pen and paper. This limited how many guests they could serve. After switching to Yelp Guest Manager, they saw a 40% increase in guest count. Now, 70-80% of their reservations come through Yelp. The system is easy to use and saves staff time. More guests return because they can join the waitlist from home.

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McDonald's Singapore - Restaurants

McDonald's Singapore wanted to bring more people into their restaurants and boost sales. They worked with... Stellar Ace and Azira to run out-of-home ads and target commuters with mobile offers. Azira used geofencing and mobile ad targeting to reach people who saw the ads. They tracked how many people visited the stores after seeing the ads. The campaign led to more engagement, better measurement of ad results, and a wider reach.

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Recent adoption and success with Mobile Advertising software in Education

Babbel - Education

Smadex helped Babbel boost buy rates by 300% with a creative-focused strategy. Localized and seasonal... ads increased user engagement. Smadex reduced Babbel's cost per buy by 87%. Optimizing ad formats led to 10x more buys and a 2x higher buy rate. Babbel maintained strong results and a stable budget. The partnership improved Babbel's visibility and user acquisition.

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The Latest Mobile Advertising Deployments delivering value in Consumer Electronics

Asus - Consumer Electronics

BYYD ran an advertising campaign for Asus to boost brand awareness and drive traffic to a landing page. The campaign used... video ads, socio-demographic and interest targeting, and focused on users aged 18-40 in the United States. BYYD optimized the campaign using its platform data. The campaign achieved 17,602 clicks, a video-through rate of 66.35%, and a click-through rate of 1.88%. Targeting included interests like gaming, laptops, and technology.

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Mobile Advertising in Action in Sports

PrizePicks - Sports

Vistar Media's demand-side platform (DSP) powered PrizePicks' digital out-of-home (DOOH) campaign. PrizePicks used both... programmatic and direct OOH buys to reach sports fans near major venues. The campaign drove an 80% lift in consideration, 121% lift in message association, and 103% lift in brand favorability. Influencer creative and local targeting boosted engagement. The strategy helped PrizePicks stand out in the crowded daily fantasy sports market.

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Recent adoption and success with Mobile Advertising software in Entertainment

Candivore’s Match Masters - Entertainment

YouAppi helped Candivore’s Match Masters with a mobile app retargeting campaign. The challenge was... to keep players engaged and returning to the game. YouAppi used Appi Templates banner creatives, which led to a 2x increase in Day 7 ROAS compared to regular banner ads. The campaign also saw a 10.4% decrease in cost per user. These changes improved campaign results and player retention.

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The Mobile Advertising Blueprint for Better Selection Decisions in Computer Software

Bagelcode - Computer Software

DT Offer Wall helped Bagelcode boost its install rate by over 100%. The company used... DT's Micro-Bidding technology and Virtual Currency Sales to attract more engaged users. Bagelcode exceeded its D7 ROAS goal by 7 times. The solution also improved user retention and overall revenue. Bagelcode worked closely with Digital Turbine's team for campaign optimization.

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The Latest Mobile Advertising Deployments delivering value in Information Technology And Services

Cleanfox - Information Technology And Services

Cleanfox used AdAction's rewarded inventory to grow its user base. The app wanted... to get more users in several countries. AdAction helped Cleanfox get nearly 3.5 million clicks and 225,000 new users. The campaign expanded Cleanfox's reach across six countries. Cleanfox saw strong results in user acquisition and cost efficiency.

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The Latest Mobile Advertising Deployments delivering value in Manufacturing

A large manufacturing company focused on packaging and plastic production - Manufacturing

Simpli. fi helped a...large manufacturing company boost job applicants using addressable targeting. The company needed to fill many job openings and wanted more qualified applicants. Simpli.fi’s programmatic advertising campaign used location-based targeting and custom occupational audiences. The campaign achieved a 0.15% click-through rate, 634 total actions, and a $19.37 cost per action. The solution included addressable geo-fencing and job-specific display ads for both online and in-person applications.

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Driving ROI and results: Understanding the Impact of Mobile Advertising in Consumer Services

Fetch - Consumer Services

Jampp helped Fetch attract and activate new users with its user acquisition platform. Fetch wanted to... bring in high-quality users and boost app engagement. Jampp used user acquisition and SKAN to reach Fetch’s audience. They also ran A/B tests on creative strategies and optimized campaigns for better results. Fetch saw a 180% increase in onboarding completions after working with Jampp.

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