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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Information Technology And Services

 

Infinity Group - Information Technology And Services - Medium

London, UK

Work 365 helped Infinity Group save £1M each year. They cut manual billing by 75% and improved turnaround times by... 60%. The company replaced disconnected tools with a single source of truth for subscriptions. Automation eliminated errors and enabled scalable growth. Infinity Group now manages billing and subscriptions efficiently without adding staff.

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TOOTRiS - Information Technology And Services - Small

San Diego, USA

TOOTRiS used Customer Thermometer to collect real-time feedback from parents and childcare providers. The platform helped TOOTRiS close the loop... on support tickets and improve customer service. Integration with Zendesk, Hubspot, and Salesforce was easy and seamless. Feedback from Customer Thermometer led to deeper customer engagement and better product development. The team used analytics to share insights and drive continuous improvement across the company.

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Pagely - Information Technology And Services - Small

Scottsdale, USA

Pagely uses Delighted to collect real-time customer feedback and reduce churn. They integrate Delighted with HubSpot, Zendesk, and Slack for... seamless workflow and visibility. Customer Effort Score and NPS surveys help track satisfaction and trigger follow-ups. Feedback drives product decisions and shapes the engineering roadmap. Pagely credits Delighted for improved customer experience and internal transparency.

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GBG - Information Technology And Services - Large

Chester, UK

GBG used CustomerSure to run their global Voice of the Customer program. They needed a way for customers worldwide to... give feedback easily and in real time. CustomerSure met their needs for global coverage, multi-language support, and CRM integration. The system was easy to use and quick to implement. GBG now responds to customer feedback faster and improves service based on real-time insights.

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CX Group - Information Technology And Services - Medium

USA

CX Group uses Checkbox as their survey platform. They value its flexibility and low total cost of ownership. The feature... set meets their needs for survey deployment. CX Group plans to keep using Checkbox for their survey operations. The platform supports their business goals.

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Plivo - Information Technology And Services - Small

San Francisco, USA

Zoho Expense helped Plivo speed up expense reporting. The old paper-based process took almost two weeks and frustrated the accounting... team. With Zoho Expense, employees could submit expenses easily and managers could review reports quickly. Credit card integration removed the need for paper receipts. Advanced analytics gave the accounting team clear insights into spending. Automation saved time and made reimbursements faster.

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Arancia - Information Technology And Services - Medium

Arancia used Zonka Feedback to formalize its customer experience program across global project deliveries. The company implemented CSAT surveys to... capture structured feedback on project delivery and client experience. This helped Arancia identify improvement areas and strengthen internal processes. Zonka Feedback's support team provided guidance on survey setup and distribution. The new feedback program gave Arancia consistent visibility into client satisfaction and delivery quality.

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Spektrix - Information Technology And Services - Medium

Simplesat helped Spektrix get more actionable customer feedback. Before Simplesat, Spektrix had a stagnant 99% CSAT score and low response... rates using Zendesk surveys. With Simplesat's customizable surveys and integrations with Hubspot and Google Sheets, Spektrix increased response rates and gained deeper insights. Weekly NPS collection became faster and more useful. The team now acts quickly on feedback, improving service and customer satisfaction.

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Salecto - Information Technology And Services - Medium

Nicereply helped Salecto, a Danish SaaS company, collect direct customer feedback. Before Nicereply, Salecto had no data on customer satisfaction... or response times. With Nicereply, they integrated CSAT surveys into Zendesk and Slack. This let them react quickly to unhappy customers and celebrate positive feedback. The team uses Nicereply analytics to track and improve customer support.

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The Latest Customer Feedback Management Deployments delivering value in Hospital And Health Care

 

Top U.S. senior living provider - Hospital & Health Care - Very Large

USA

FORM OpX helped a top U. S. senior living provider improve compliance and care in over 325 communities. The provider...replaced manual audits with mobile forms, boosting real-time visibility and tracking for 24 compliance categories. Teams now spot trends, launch improvement plans, and adapt quickly to changing regulations, including COVID-19 protocols. The solution reduced travel costs and enabled remote audits, delivering full ROI from travel savings alone. Staff feel empowered, and residents benefit from safer, higher-quality care.

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Zoetis - Hospital & Health Care - Very Large

Parsippany, USA

Zoetis used the Qualtrics Employee Experience platform to help 120 veterinary practices fight burnout and improve team wellbeing. The REVAMP initiative... let vets share feedback and spot stress points using mobile surveys and AI-powered insights. Practice leaders could quickly assess culture and take action to support staff. The project aimed to reduce workplace stress and boost fulfillment for veterinary teams. Zoetis partnered with Qualtrics to deliver these tools and insights across its network.

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Zoetis - Hospital & Health Care - Very Large

Parsippany, USA

Zoetis used the Qualtrics Employee Experience platform to help 120 veterinary practices fight burnout and improve team wellbeing. The REVAMP initiative... let vets share feedback and spot stress points using mobile surveys and AI-powered insights. Practice leaders could quickly assess culture and take action to support staff. The project aimed to reduce workplace stress and boost fulfillment for veterinary teams. Zoetis partnered with Qualtrics to deliver these tools and insights across its network.

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Zoetis - Hospital & Health Care - Very Large

Parsippany, USA

Zoetis used the Qualtrics Employee Experience platform to help 120 veterinary practices fight burnout and improve team wellbeing. The REVAMP initiative... let vets share feedback and spot stress points using mobile surveys and AI-powered insights. Practice leaders could quickly assess culture and take action to support staff. The project aimed to reduce workplace stress and boost fulfillment for veterinary teams. Zoetis partnered with Qualtrics to deliver these tools and insights across its network.

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A Fortune 100 healthcare insurer - Hospital & Health Care - Very Large

A Fortune 100 healthcare insurer used InMoment's Conversational Intelligence to analyze 20,000 call transcripts and post-call surveys. The goal was... to improve member experience during a period of benefit changes. Agents who introduced themselves as 'Healthcare Advocates' saw a 25% increase in positive sentiment. Calls mentioning the annual notice of change had a 4-point higher NPS. Confirming issue resolution at the end of calls led to an 18-point NPS boost. The project identified key training opportunities to drive better customer satisfaction and operational efficiency.

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Virginia Physicians for Women - Hospital & Health Care - Medium

Richmond, USA

Sogolytics helped Virginia Physicians for Women boost their Google reviews by 600%. The OB/GYN practice used AI-powered surveys to turn... positive patient feedback into public online reviews. All six locations achieved a 4.5+ star rating in under two years. The platform enabled automated survey distribution and dynamic review invitations. Real-time insights and segmented reporting improved patient experience and operational decisions.

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Priva Santé - Hospital & Health Care - Small

Saint-Georges, Canada

InputKit helped Priva Santé, a private healthcare clinic, boost its Google reviews from 8 to 108 in just six months. The clinic’s average... rating jumped from 4.1 to 4.9 stars. InputKit enabled fast feedback collection, letting staff address patient concerns quickly. About 33% of new patients now come from Google searches. The clinic saw an 8x return on investment and built stronger patient trust.

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StoryPoint Group (SPG) - Hospital & Health Care - Very Large

Alchemer helped StoryPoint Group cut feedback turnaround from weeks to days across 150 senior living communities. Before, feedback was scattered... and slow, using tools like SurveyMonkey and manual interviews. With Alchemer, SPG centralized feedback, used real-time analytics, and created custom surveys. Teams now act fast on resident and staff insights. This improved satisfaction, data accuracy, and engagement for over 14,000 seniors.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Insurance

 

Zurich Insurance - Insurance - Very Large

Zurich, Switzerland

Zurich Insurance used Medallia to unify its customer experience management across countries. The platform enabled real-time feedback collection and tailored... insights for every employee. Promoters now pay 27% more in premiums and are 5x less likely to leave within a year. Zurich improved its NPS by 20 points in Turkey after acting on customer feedback. Medallia's system helps Zurich close the loop with every dissatisfied customer.

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Zurich Insurance - Insurance - Very Large

Zurich, Switzerland

Zurich Insurance used Medallia to unify its customer experience management across countries. The platform enabled real-time feedback collection and tailored... insights for every employee. Promoters now pay 27% more in premiums and are 5x less likely to leave within a year. Zurich improved its NPS by 20 points in Turkey after acting on customer feedback. Medallia's system helps Zurich close the loop with every dissatisfied customer.

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Zurich Insurance - Insurance - Very Large

Zurich, Switzerland

Zurich Insurance used Medallia to unify its customer experience management across countries. The platform enabled real-time feedback collection and tailored... insights for every employee. Promoters now pay 27% more in premiums and are 5x less likely to leave within a year. Zurich improved its NPS by 20 points in Turkey after acting on customer feedback. Medallia's system helps Zurich close the loop with every dissatisfied customer.

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Interpolis - Insurance - Large

Tilburg, Netherlands

Interpolis used Mopinion to collect targeted customer feedback. Before Mopinion, they had to calculate Net Promoter Score manually in Excel.... With Mopinion, all calculations are automated. This made the process easier and improved company results. Interpolis gained better customer insights and increased satisfaction.

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- Insurance - Large

London, UK

Davies investigated a claim for repair costs after a cast iron lamp column was damaged. The initial claim was £42,751.51,... but Davies found discrepancies in the contractor’s costs and incomplete documentation. Their team discovered that a cheaper steel lamp column was used instead of a new cast iron one. After persistent questioning and review, the third-party contractor withdrew the claim. This resulted in a 100% saving for Davies’ client.

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Zurich Austria - Insurance - Very Large

Vienna, Austria

Zurich Austria used quantilope's Insights Automation Platform to improve their research process. They needed faster, advanced insights into customer security... and trust needs. By switching to quantilope, Zurich Austria now runs research projects more quickly and easily. The company saves €70,000 each year on advanced analyses. This helped Zurich Austria better understand its target group while reducing costs.

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Customer Feedback Management in Action in Other Industries

 

Pattison Agriculture - Agriculture - Large

Yorkton, Canada

Pattison Agriculture used SATISFYD’s Voice of Customer solution to improve customer and employee experiences. Doug, the president, focused on direct... feedback and team empowerment. This approach helped increase customer satisfaction and market share across 18 locations. The company built a culture of continuous learning. SATISFYD enabled Pattison to gain a competitive edge in the agriculture sector.

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Ancestry - Media & Entertainment - Large

Lehi, USA

UserTesting helped Ancestry improve its free trial experience. The Growth Team used the platform to test and refine onboarding for... new users. This led to a 20% drop in day-one cancellations. Revenue from new users increased by 6%. The new trial flow is simpler and clearer for customers. Ancestry now plans to use EnjoyHQ to gather more customer insights.

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Todd - Small

Todd used GuestComment to share his feedback. The platform made it easy for him to leave a review. GuestComment helps... collect customer testimonials. It supports businesses in gathering guest comments. No specific results or metrics are mentioned.

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Michael - Small

Michael used Qeryz to run two separate surveys for his website users. He showed a signup discount survey only to... new visitors, not to existing users. This helped him avoid giving discounts to current customers. Qeryz let him target surveys based on user identity. This made his offers more effective and protected his revenue.

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Coeur Alaska

SutiSign helped Coeur Alaska meet external audit requirements. Their old PDF-based signature solution failed compliance checks. SutiSign provided a robust... e-signature platform. The implementation was fast and seamless. No IT support was needed. Coeur Alaska now stays compliant with audit standards.

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Annonymous

Surveypal helps customer service and experience teams turn contact center data into actionable insights. The platform combines unstructured data from... service tickets with structured metrics to give a full view of customer interactions. One customer said Surveypal provides great insights at a glance and allows deeper analysis than before. Surveypal enables leaders to make data-driven decisions and understand both surveyed and silent customers. The tool helps break down silos and supports collaboration across departments.

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The Latest Customer Feedback Management Deployments delivering value in Real Estate

 

YES Communities - Real Estate - Medium

Denver, USA

SurveyMonkey helped YES Communities boost employee retention by 500%. The company switched from Qualtrics to SurveyMonkey for easier, more actionable... employee feedback. SurveyMonkey enabled YES to collect candid insights through exit surveys, engagement surveys, and onboarding feedback. Survey completion rates jumped from 60% to 93%. YES used these insights to improve job descriptions, training, and benefits, leading to longer employee tenure.

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YES Communities - Real Estate - Medium

Denver, USA

SurveyMonkey helped YES Communities boost employee retention by 500%. The company switched from Qualtrics to SurveyMonkey for easier, more actionable... employee feedback. SurveyMonkey enabled YES to collect candid insights through exit surveys, engagement surveys, and onboarding feedback. Survey completion rates jumped from 60% to 93%. YES used these insights to improve job descriptions, training, and benefits, leading to longer employee tenure.

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YES Communities - Real Estate - Medium

Denver, USA

SurveyMonkey helped YES Communities boost employee retention by 500%. The company switched from Qualtrics to SurveyMonkey for easier, more actionable... employee feedback. SurveyMonkey enabled YES to collect candid insights through exit surveys, engagement surveys, and onboarding feedback. Survey completion rates jumped from 60% to 93%. YES used these insights to improve job descriptions, training, and benefits, leading to longer employee tenure.

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McGrath Estate Agents - Real Estate - Large

Sydney, Australia

AskNicely helped McGrath Estate Agents get real-time insights into customer sentiment. Before, feedback came too late and teams struggled to... spot issues. With AskNicely and PropertyMe, McGrath automated feedback collection using NPS and CSAT surveys. This led to more positive reviews, better team recognition, and time saved. The integration let them fix problems faster and build stronger customer relationships.

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Wahi - Real Estate - Medium

Survicate and HubSpot integration helped Wahi, a Toronto-based prop-tech company, save over 10 hours weekly by automating customer feedback collection. Before Survicate, Wahi's... admin team spent too much time on manual follow-ups with partner realtors. With Survicate surveys embedded in HubSpot workflows, feedback responses now update contact fields and trigger automated actions. Wahi streamlined operations, improved efficiency, and created better customer experiences. The solution filled 21 contact fields and powered 11 automated workflows.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Education

 

SAMA Educational Co. - Education - Medium

Kuwait, Kuwait

SurveySparrow helped SAMA Educational Co. increase survey participation across all campuses. The platform enabled bilingual, branded surveys for students and... parents. SAMA used SurveySparrow’s ticketing system to address feedback quickly. Leadership gained actionable insights for better decisions. Parent engagement and student satisfaction improved. SAMA streamlined feedback management and strengthened its reputation in Kuwait’s education sector.

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SAMA Educational Co. - Education - Medium

Kuwait, Kuwait

SurveySparrow helped SAMA Educational Co. increase survey participation across all campuses. The platform enabled bilingual, branded surveys for students and... parents. SAMA used SurveySparrow’s ticketing system to address feedback quickly. Leadership gained actionable insights for better decisions. Parent engagement and student satisfaction improved. SAMA streamlined feedback management and strengthened its reputation in Kuwait’s education sector.

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SAMA Educational Co. - Education - Medium

Kuwait, Kuwait

SurveySparrow helped SAMA Educational Co. increase survey participation across all campuses. The platform enabled bilingual, branded surveys for students and... parents. SAMA used SurveySparrow’s ticketing system to address feedback quickly. Leadership gained actionable insights for better decisions. Parent engagement and student satisfaction improved. SAMA streamlined feedback management and strengthened its reputation in Kuwait’s education sector.

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Lone Star College - Education

AddSearch AI Answers helped Lone Star College improve their website search. The college serves 90,000 students each semester. They needed... faster, more accurate answers for users. AddSearch AI Answers gave instant, reliable results and was easy to set up. The college now handles over 50,000 monthly searches with no complaints about incorrect information. User satisfaction and admissions conversions increased.

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Justina (educator) - Education

SimpleSurvey helped Justina, an educator, modernize her marketing research class. Before, students collected survey data by hand, which took a... lot of time and led to mistakes. With SimpleSurvey, students learned to create surveys, use skip logic, and analyze data in real time. The platform's easy interface and color-coded reports made learning simple. Fast support from SimpleSurvey kept classes running smoothly.

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Customer Feedback Management in Action in Computer Software

 

Strapi - Computer Software - Small

Paris, France

Strapi used Canny to improve community feedback and double their user interactions. Before Canny, Strapi struggled to manage feedback and... lacked context for feature requests. With Canny, the team gained a public roadmap, better integrations, and a simple interface. Product managers, sales, and support teams all use Canny daily. Strapi saw a 100% increase in comments and higher customer satisfaction. The discovery process became faster and more cost-effective.

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Brain Technologies - Computer Software - Small

San Francisco, USA

Brain Technologies used Luciq to fix slow bug resolution and improve app quality. Before Luciq, they tracked bugs by hand,... which caused delays and missed issues. Luciq let them spot, assign, and fix bugs faster with tools that work with JIRA and Slack. Teams could see ticket updates in real time and talk about issues right in Slack. Luciq’s logs and event tracking helped engineers debug quickly. Now, Brain Technologies solves problems faster and keeps users happy.

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Clay - Computer Software

Clay used Upvoty to collect user feedback and build a strong community. They focused on growth marketers in outbound sales... teams to improve product-market fit. Clay created a Slack channel and used Upvoty’s feedback portal to connect users and gather ideas. They switched to usage-based pricing with flexible credits, making customers happier. By adding AI features like Claygent, they helped teams save time and personalize outreach. These changes helped Clay grow to a $500M SaaS company.

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Buffer - Computer Software - Medium

UserVoice helped Buffer scale customer feedback and prioritize product features. Buffer used UserVoice to collect and validate user requests, leading... to better product decisions. The platform enabled Buffer to collaborate with customers, saving engineering time and reducing wasted effort. Buffer used customer insights to add video support for Twitter, directly addressing user needs. UserVoice became a key part of Buffer's product development and customer engagement process.

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Zendesk - Computer Software

Research Hub helped Zendesk save over 2. 5 hours per project by combining five tools into one. The platform now...manages 25,000 research participants for Zendesk. A small ReOps team of two supports more than 200 researchers, product managers, and designers. Zendesk used Research Hub to make customer recruiting self-serve and reduce manual work. The solution removed bottlenecks and improved flexibility for urgent projects.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Retail

 

Stockmann - Retail - Large

Helsinki, Finland

Feedbackly helped Stockmann measure customer emotions using the Emotional Value Index (EVI®). Stockmann faced challenges with traditional KPIs and needed... deeper insight into customer behavior. With Feedbackly, they now track emotions at every stage of the customer journey, both online and in-store. This led to higher web store conversion rates and better delivery experiences. Employees are more engaged, and Stockmann can quickly identify what drives customer actions.

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A leading UK cooperative - Retail - Very Large

UK

SmartSurvey helped a leading UK cooperative engage over one million members. The cooperative used SmartSurvey to personalize feedback and automate... data collection. Integration with Salesforce enabled real-time tracking and analysis. 95% of member interactions were powered by SmartSurvey last year. The platform improved trust, security, and participation rates. Manual processes were replaced with automated workflows, freeing up staff time.

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ABC Fine Wine & Spirits - Retail

Intouch Insight helped ABC Fine Wine & Spirits improve customer satisfaction using mystery shopping and customer surveys. The company measured... compliance with brand standards and collected real-time feedback. They saw a 3.5% increase in NPS, more loyalty program participation, and higher basket sales. Staff training and communication improved. ABC Fine Wine & Spirits now uses data to drive better business results and raise their standards.

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ABC Fine Wine & Spirits - Retail

Intouch Insight helped ABC Fine Wine & Spirits improve customer satisfaction using mystery shopping and customer surveys. The company measured... compliance with brand standards and collected real-time feedback. They saw a 3.5% increase in NPS, more loyalty program participation, and higher basket sales. Staff training and communication improved. ABC Fine Wine & Spirits now uses data to drive better business results and raise their standards.

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A national pharmacy chain - Retail - Very Large

Enghouse IVR helped a national pharmacy chain improve customer experience for over 170,000 monthly customers. The chain used an automated... phone survey to collect feedback after prescription order calls. IVR data, combined with CRM insights and Qualtrics, gave a full view of customer satisfaction. This let the pharmacy make better decisions and improve service. The focus was on repeat business and strong branding.

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Recent adoption and success with Customer Feedback Management software in Hospitality

 

Turning Stone Resort Casino - Hospitality - Large

Verona, USA

Turning Stone Resort Casino used Cvent advertising and software to boost national visibility. The resort wanted to attract more large... meetings and events, which usually go to big cities. By using Cvent tools like Planner Navigator and Event Diagramming, the sales team increased received RFPs by 24% and unique organizations sourcing by 23%. Over 2,000 interactive floor plan views happen each year. The technology helped planners see the space and made the resort stand out to event professionals.

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Drumpellier Golf Club - Hospitality - Small

UK

SurveyGoo moved Drumpellier Golf Club's paper survey online. They reviewed and adapted the questionnaire for their survey platform. Members completed... the survey online. The club received clear data tables and summary charts. Insights showed member satisfaction and areas to improve the membership experience.

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ATMANTAN Wellness Resort - Hospitality - Medium

Callexa Feedback helped ATMANTAN Wellness Resort move from paper-based NPS surveys to a digital system. The resort now surveys up... to 1,000 guests monthly and gets real-time feedback. Automated reminders and a clear dashboard make it easy to track guest satisfaction. Custom branding and filtering features fit ATMANTAN's needs. The team is very happy with the results and project management.

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Hyatt - Hospitality - Very Large

NiCE CXone platform helped Hyatt replace a fragmented knowledge system. Hyatt migrated hundreds of legacy articles and launched Expert and... Copilot for over 250 agents. Agents now find answers faster with AI-enhanced search and tagging. First contact resolution and service consistency are improving. Change management became a success model, driving global expansion and higher agent confidence.

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Recent adoption and success with Customer Feedback Management software in Financial Services

 

LendingTree - Financial Services - Large

Charlotte, USA

LendingTree used Thematic to analyze over 20,000 customer comments every 90 days. Their previous CX platform failed to deliver useful... text analysis, so they switched to Thematic for better accuracy and ease of use. Thematic helped them uncover a key issue: leads were receiving calls outside normal hours, which hurt NPS scores. By quantifying the loan value affected, LendingTree turned this insight into a revenue opportunity. Thematic saved hundreds of hours and improved lender engagement.

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A multi-national investment and insurance company - Financial Services - Very Large

inQuba Journey Orchestration with WhatsApp helped a multi-national investment and insurance company boost client engagement and portal registration. The company used... personalized WhatsApp dialogues and nudges to guide clients through onboarding. Verified WhatsApp messages increased trust and response rates. The solution achieved message read rates as high as 90% and engagement rates above 40%. This approach improved customer engagement and drove higher conversion.

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Arcesium - Financial Services - Large

Betterworks helped Arcesium move from siloed KPI tracking to transparent, firm-wide OKRs. The company achieved 97–98% completion rates for annual... and mid-year reviews. Public OKRs increased transparency and alignment across business units. Upward-feedback scores for managers improved after targeted training. Employees gained more autonomy to set and track goals, supporting a culture of ownership and accountability.

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Fleetcor - Financial Services - Very Large

Survio helps Fleetcor collect feedback from B2B clients in 11 EU countries and 6 languages. Fleetcor uses Survio's survey platform... to make data-driven decisions and stay ahead of competitors. The platform is easy to use, requires no training, and supports multilingual surveys. Survio's adaptability and reliability have improved Fleetcor's services and client satisfaction. Fleetcor recommends Survio for businesses needing efficient survey solutions.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Non Profit Organization Management

 

Stiftelsen Läxhjälpen - Non Profit Organization Management - Small

Stockholm, Sweden

Questback helps Stiftelsen Läxhjälpen measure and track student progress in their homework help programs. The organization uses surveys at the... start and end of the school year to see changes in student attitudes and development. Insights from Questback surveys guide improvements, like demanding better snacks from schools to boost student focus. The data is key for showing results to investors and partners. Questback is central to Läxhjälpen’s ability to evaluate and improve their impact.

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Wildfowl & Wetlands Trust (WWT) - Non Profit Organization Management - Medium

Slimbridge, UK

Shout helped Wildfowl & Wetlands Trust (WWT) save money while improving survey feedback collection. WWT switched from SurveyMonkey to Shout... for its lower cost and better features. The team uses Shout’s instant email alerts to act quickly on feedback. Advanced filters make it easy to compare survey data and support better decisions. WWT’s staff finds the platform easy to use, boosting productivity in their education programs.

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St John Ambulance - Non Profit Organization Management - Large

London, UK

St John Ambulance used Microsoft Advertising's Copilot and Ads Studio to boost creative agility and scale. They applied generative AI... to quickly create custom ad visuals, saving time and reducing manual design work. The team saw a 22% increase in click-through rate, a 30% rise in return on ad spend, and over 50% more clicks. AI-powered tools helped maintain brand consistency and reach wider audiences. St John Ambulance overcame resource constraints and improved campaign performance with automated creative production.

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Customer Feedback Management in Action in Government Administration

 

Florida and Georgia Departments of Transportation (FDOT and GDOT) - Government Administration - Large

USA

FDOT and GDOT used Opiniator to replace paper comment cards with real-time digital feedback at highway rest areas. This change cut... complaint resolution times from weeks to seconds. Maintenance crews now get instant alerts about issues, improving response and accountability. The system increased visitor participation and allowed managers to track contractor performance with data. Both states shifted to demand-based maintenance, improving hygiene and visitor satisfaction.

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Maritime and Coastguard Agency (MCA) - Government Administration - Large

London, UK

Snap Surveys partnered with TSO to build the Wellbeing-at-Sea Tool for the Maritime and Coastguard Agency. The tool helps maritime... workers by asking questions about mental and physical health, work culture, and support. Workers get instant, tailored advice after completing the survey. Management receives summary reports to understand feedback and improve working conditions. The solution aims to make life safer and better for seafarers.

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Melton City Council - Government Administration - Medium

Melbourne, Australia

Melton City Council used Civica’s Authority Community Portal to handle a surge in community requests. The council faced a doubling... population and rising service demands. They aimed to improve customer request times and cut council costs. The business transformation team focused on better workflows and customer experience. Civica’s solution helped manage 270,000 enquiries and 92,000 rates notices each year.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Restaurants

 

Harvey’s - Restaurants - Large

Toronto, Canada

Harvey’s used Methodify to test six new burger concepts for limited time offers. The team wanted to hear directly from... customers before making decisions. Methodify’s platform let them quickly set up a monadic concept test and target the right customer segments. Results came in fast, showing which offers would drive the most traffic. Harvey’s used these insights to plan their yearly marketing and prioritize the best ideas.

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Someburros - Restaurants - Small

USA

ServiceGuru helped Someburros, a fast-casual Mexican restaurant chain, collect 51,278 customer reviews across 8 locations in 8 months. The platform enabled... 31,278 survey questions to be answered and gathered over 1,600 new email addresses for marketing. Someburros saw a 55% increase in Google reviews and a 5% higher Google rating. ServiceGuru made it easy to recognize employees and improve customer service.

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Prelude Kitchen & Bar - Restaurants - Small

Ovation helped Prelude Kitchen & Bar get 5X more guest feedback using SMS surveys and OpenTable integration. The owner, Allen... Kou, switched from email surveys to Ovation's text-based, 2-question surveys. This made it easy for guests to respond and boosted feedback volume. Their average online rating jumped from 4.3 to 4.5. Allen used real-time chat and reporting to improve service and connect with guests. Ovation made it simple to resolve issues and thank happy customers.

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Customer Feedback Management in Action in Automotive

 

AAA Northeast - Automotive - Large

Providence, USA

Panviva helped AAA Northeast fix knowledge management problems after several mergers. The company had many disconnected sources for policies and... procedures. Panviva created a single place for all information. This made it easier for agents to find answers and reduced training time by half. Agents now solve more problems on the first call and give members a better experience.

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Belle Tire - Automotive - Large

Allen Park, USA

Belle Tire used Explorance MTM’s Blended Learning Module to improve training program measurement. The tool gave them a full view... of how different training parts work together. It helped them capture feedback from learners in real time. With these insights, Belle Tire refined their training and made better decisions. The module supported ongoing improvements across their learning programs.

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Dekra Italia S.r.l. - Automotive - Large

IdSurvey helped Dekra Italia optimize call center processing time and speed. The survey software made it easy to manage operations... and access real-time data. Dekra Italia used IdSurvey's reporting and dashboard tools to study survey data more accurately. The platform's intuitive design required no programming skills. Fast support enabled quick implementation of new requests.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Internet

 

HomeSwapper - Internet - Medium

London, UK

HomeSwapper used SightMill to track customer satisfaction with Net Promoter Score surveys. Over 5,000 surveys are sent monthly, achieving a... 7% response rate, much higher than previous feedback methods. The NPS benchmark is 10.4, helping HomeSwapper measure the impact of service improvements. Feedback from users guides two improvement streams: user engagement and new features. SightMill NPS transformed how HomeSwapper approaches product development and customer satisfaction.

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Brand24 - Internet - Medium

Wroclaw, Poland

Prodsight helped Brand24 analyze 100% of their Intercom support tickets. The product team used Prodsight to spot and prioritize customer... issues quickly. They connected Intercom to Prodsight and saw results in 24 hours. Weekly email alerts kept the team updated on trending topics. Brand24 now uses customer feedback to guide their product roadmap. The team reduced incoming support inquiries by addressing key issues.

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Match Group - Internet - Large

Dallas, USA

Iterate helped Match Group improve how they listen to customers. Match Group used Iterate's customer insights management platform to collect... and analyze feedback. This let them learn what users want and act on it quickly. The platform made it easier for Match Group to create happier customers. The case shows how customer feedback tools can drive better user experiences.

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Recent adoption and success with Customer Feedback Management software in Food And Beverages

 

A client who delivers farm-fresh fruits and vegetables that would otherwise go to waste - Food & Beverages - Small

Marketing Systems Group used data fusion and advanced analytics to help a food delivery client understand their customers. The client wanted... to identify profitable and loyal customers and expand into new markets. MSG combined internal customer data with external geodemographic and behavioral data. They mapped customer locations and used classification and regression to find key predictors of satisfaction. Spatial and cluster analysis helped locate new markets with similar customer profiles.

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One global food and beverage giant - Food & Beverages - Very Large

Voxpopme helped a global food and beverage giant cut research costs by 75%, saving $4,500 per project. The company reduced... research turnaround time by 70% and achieved 60x faster analysis of qualitative feedback. Teams moved from slow, siloed research to a unified, agile insights platform. Voxpopme enabled self-sufficiency, compliance, and global collaboration in research operations.

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The Latest Customer Feedback Management Deployments delivering value in Media Production

 

POLITICO - Media Production - Medium

Arlington, USA

POLITICO used Alida to build an insight community of 6,500+ influential readers in one year. Recruiting research participants now takes... hours instead of weeks. 45% of community members are at the executive or C-suite level. The platform helps shape editorial strategy, refine digital products, and offer unique research to advertisers. POLITICO saw significant growth in commercial research opportunities and faster decision-making.

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Globo - Media Production - Very Large

Rio de Janeiro, Brazil

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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Recent adoption and success with Customer Feedback Management software in Telecommunications

 

Bell Canada - Telecommunications - Very Large

Montreal, Canada

Bell Canada used ProProfs Quiz Maker to solve training access issues for their large, distributed workforce. Many trainees could not... access the company network, making it hard to share training quizzes. ProProfs allowed trainers to easily create and distribute quizzes by sharing direct links. Trainers now access quiz results in real time, saving time on manual reporting. The solution is flexible and supports seamless collaboration.

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Bell Canada - Telecommunications - Very Large

Montreal, Canada

Bell Canada used ProProfs Quiz Maker to solve training access issues for their large, distributed workforce. Many trainees could not... access the company network, making it hard to share training quizzes. ProProfs allowed trainers to easily create and distribute quizzes by sharing direct links. Trainers now access quiz results in real time, saving time on manual reporting. The solution is flexible and supports seamless collaboration.

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The Latest Customer Feedback Management Deployments delivering value in Design

 

Jaime Kornick's team - Design - Small

Jaime Kornick's team uses Lookback to speed up research insights for design. They bring live research sessions directly into Figma,... letting the whole team join and share context fast. One-click transcripts from Lookback are added to Figma boards, linking user feedback to design decisions. This approach removes the need for slow presentations and helps the team act on insights quickly. The result is faster design changes and higher research impact.

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RCC Graphic Designs - Design - Small

Userback helped RCC Graphic Designs collect client feedback in real time. The feedback widget and screen annotation tools made it... easy for clients to share thoughts. Centralized feedback reduced manual steps and improved productivity. Projects finished faster, and customer satisfaction increased. Even non-technical clients found the platform simple to use.

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The Latest Customer Feedback Management Deployments delivering value in Manufacturing

 

Mycronic - Manufacturing - Medium

Stockholm, Sweden

Mycronic used CustomerGauge to boost its Net Promoter Score across three divisions. The company linked customer feedback to revenue, helping... teams focus on the most important improvements. Satisfied customers now buy more products, supporting Mycronic’s partnership model. The program tracks how detractors become promoters, showing real relationship gains. Mycronic shifted from product-driven to customer-driven decisions, using data to guide every step.

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Royal Building Products - Manufacturing - Large

Woodbridge, Canada

Royal Building Products wanted to connect better with end-users but had little direct contact. They used a dealer database to... learn from retailers and identify strengths and areas for improvement. Next, they implemented Sibyl Surveys to follow up with customers directly for the first time. This helped them gauge satisfaction and improve sales and marketing. They now use customer feedback to guide product development and strategy.

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The Latest Customer Feedback Management Deployments delivering value in Marketing And Advertising

 

Stratégir - Marketing And Advertising - Small

Bordeaux, France

Voxco Multi-Mode helped Stratégir solve data fragmentation and outdated survey tools. The platform unified data from face-to-face, phone, and online... surveys into one database. Stratégir improved productivity and efficiency in market research. The software enabled seamless integration with their 3D virtual shopping technology. Stratégir now reaches more respondents and delivers faster insights to clients.

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mindswarms - Marketing And Advertising

Mindswarms used its mobile video survey platform to study how Millennial women in the US relate to home cleaning and cleaning brands. The research focused... on emotional triggers, using mother-daughter dynamics to uncover deep insights. Mobile video surveys enabled candid, personal responses, revealing cleaning habits and emotional connections. The study design leveraged ethnography best practices for richer, more authentic market research results.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Pharmaceuticals

 

TheSocialMedwork - Pharmaceuticals - Small

Amsterdam, Netherlands

TheSocialMedwork used SatisMeter to improve their medicine access platform. They needed customizable, automated surveys that integrated with Zendesk and Segment.... SatisMeter enabled targeted NPS and CSAT surveys at key patient journey points. Survey insights helped the team focus on website improvements and patient support. Patient feedback doubled as requests for unapproved medicines grew. The team celebrated internal successes and plans to expand feedback collection.

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Fagron - Pharmaceuticals - Large

Rotterdam, Netherlands

Fagron used MasterControl to improve quality management. They focused on quality control and training management. The system helped them manage... documents and data better. Fagron aimed to meet strict regulations in the pharmaceutical industry. MasterControl supported their compliance and reduced risks. This led to better product quality and safety.

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Customer Feedback Management in Action in Health Wellness And Fitness

A health services company - Health, Wellness And Fitness

Remesh helped a health services company improve its ad messaging. The company's communication team wanted to connect better with consumers.... They used Remesh to refine their messaging. This helped them reach their customers more effectively. The case study shows how Remesh supports market research and communication goals.

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New Zealand health sector - Health, Wellness And Fitness - Very Large

1000minds created an online tool using the PAPRIKA method to measure Health-Related Quality of Life (HRQoL) for the New Zealand health sector. The tool surveyed... over 5000 people and generated value sets for EQ-5D-5L and SF-6D systems. It helped policy-makers make better decisions about health technology prioritization and provider performance. The tool reduced costs and improved validity and reliability compared to other methods.

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The Latest Customer Feedback Management Deployments delivering value in Consumer Electronics

 

WHOOP Labs - Consumer Electronics - Medium

Boston, USA

Dscout’s Private Panels helped WHOOP Labs cut study setup time by 75%. The team moved from spreadsheets and manual emails... to a single platform for recruitment, scheduling, and communication. Participant onboarding became faster and easier. WHOOP Labs built a formal research panel and improved engagement with perks. Centralized tools let researchers focus on studies, not logistics.

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A major global electronics manufacturer - Consumer Electronics - Very Large

Pollfish helped a major global electronics manufacturer quantify the podcasting market. The company used Pollfish to gather real-time quantitative data... and map podcast feature sets by market appeal and investment. Pollfish's agile market research platform enabled fast insights, often within three days, using random device engagement and robust filtering. The electronics brand quickly identified which market segments valued specific podcast features. This data made defining a minimum viable product and building a product roadmap much easier.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Transportationtruckingrailroad

 

Uber - Transportation/Trucking/Railroad - Very Large

San Francisco, USA

Uber used Chattermill to improve its global Net Promoter Score (NPS) program. Uber wanted to understand what drives NPS in... every region. Chattermill unified Uber’s customer experience data and used AI to find insights. Uber’s Rider Strategy and Operations teams now get detailed, actionable feedback. This helps Uber make better decisions and improve rider experiences worldwide.

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FastPark - Transportation/Trucking/Railroad - Medium

Cincinnati, USA

FastPark used Listen360 to boost their online outreach. The tool helped improve their Seller Ratings. This was part of a... larger strategy to reach more people online. The president of FastPark said Listen360 made a clear impact. The company saw benefits in their customer experience efforts.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Entertainment

Leading Global Video Game & Digital Entertainment Company - Entertainment - Very Large

FICO Platform helps a leading global video game and digital entertainment company fight fraud. The company wanted to make its... network safe for players and protect its revenue. They used FICO Platform’s decision modeling and transaction analytics. This solution helps approve more purchases while stopping fraud. Players can enjoy the network without security worries.

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Customer Feedback Management in Action in Accounting

 

Herbein - Accounting - Medium

Pennsylvania, USA

Herbein used ClearlyRated to improve client feedback and boost client satisfaction. Before ClearlyRated, Herbein struggled with DIY surveys and data... overload. With ClearlyRated, they tracked Net Promoter Score and gathered actionable feedback. They achieved a 93.4 NPS and a 4.9-star rating. The firm retained at-risk clients, launched new HR advisory services, and saw over 30% revenue growth in the first year of the new service. Herbein now uses survey insights to guide marketing, staffing, and service expansion.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Research

 

Ad Hoc Research - Research - Small

Montreal, Canada

Visualizations helped Ad Hoc Research deliver custom research solutions for clients in both French and English. The platform's flexibility matched... Ad Hoc's need for tailored, client-specific services. Multilingual support made it easy to serve Quebec's bilingual market. The 'My Story' feature let clients quickly export and customize reports. Ad Hoc worked closely with Press Ganey to streamline workflows and improve efficiency. Visualizations became a key part of Ad Hoc's unique selling point.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Banking

 

Aktif Bank - Banking - Large

Istanbul, Turkey

Aktif Bank used Pisano to improve customer experience management. The bank doubled its Net Promoter Score (NPS) after using Pisano.... Pisano helped Aktif Bank streamline feedback collection and reporting. The solution made it easier for the bank to manage customer feedback. This led to better insights and faster action on customer needs. Aktif Bank saw a clear improvement in customer satisfaction.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Management Consulting

BEING At Full Potential - Management Consulting

SurveyGold helps BEING At Full Potential deliver a human potential assessment tool. The company needed a way to measure performance... and gather data for business leaders. SurveyGold made it easy to distribute surveys and analyze results. The tool is user-friendly, flexible, and cost effective. BEING At Full Potential is very satisfied with the solution and its customer support.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Human Resources

DS Benefits - Human Resources

Encompass-CX's Customer Experience Management application helped DS Benefits improve client retention and increase customer lifetime value. DS Benefits wanted to... better understand their market ranking, client perceptions, and growth opportunities. They used Encompass-CX to measure client motivators and identify at-risk customers. The solution led to a 57% survey response rate, helped DS Benefits hit their revenue target in the first year, and enabled them to develop strategies based on buyer motivation.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Apparel And Fashion

vertbaudet - Apparel & Fashion - Large

zenloop helped vertbaudet cut customer service tickets by 35%. vertbaudet used zenloop's CX management platform to collect feedback at multiple... touchpoints. The platform enabled fast survey integration, custom reports, and topic clustering. vertbaudet gathered 44,773 survey submissions and 6,369 comments, leading to 120 process improvements. The company achieved an NPS of 69 and improved customer satisfaction.

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Recent adoption and success with Customer Feedback Management software in Construction

SES Ltd - Construction

SES Ltd used the HSG264 Asbestos Survey Software to speed up asbestos surveying. The app replaced paper processes and made... reporting fast and easy. SES Ltd grew from a small startup to a stronger business using this tool. The software helped them work more efficiently and deliver professional reports on-site. SES Ltd praised the app for being first class and easy to use.

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Recent adoption and success with Customer Feedback Management software in Publishing

Immediate Media - Publishing - Large

Riddle's quiz maker helped Immediate Media boost time on site by 20%. History Extra’s readers click 15.5% more on pages... with a Riddle quiz. Quizzes drive 21% more clicks per user, with 13.12 clicks per session versus 10.85 site-wide. The "First World War Quiz" had a 69.4% completion rate and 2 minutes 7 seconds average engagement. Riddle quizzes improved engagement, organic reach, and SEO rankings for Immediate Media.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Consumer Goods

 

Givaudan Active Beauty - Consumer Goods - Very Large

Vernier, Switzerland

Givaudan Active Beauty used Attest to understand cultural differences in global markets. They found that Chinese consumers buy more organic... and natural products than expected. This insight helped their customers launch the right products for each region. Attest's platform gave Givaudan fast, reliable data to support sales and product strategy. The research empowered sales teams and made Givaudan a preferred partner for brands worldwide.

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Recent adoption and success with Customer Feedback Management software in Professional Training And Coaching

Nelson Emilio - Professional Training & Coaching - Small

BlockSurvey lets Nelson Emilio, a personal branding coach, create forms fast with full customization. He uses BlockSurvey to collect feedback... and audience data before and during training. Features like layout design, branding, logic jumps, and third-party integration help him control the process. He switched from Gravity Forms and Typeform for better flexibility. He values BlockSurvey's community and responsive support.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Sports

 

FC Bayern - Sports - Large

Munich, Germany

FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Events Services

Massachusetts Convention Center Authority - Events Services - Large

QuestionPro Surveys helped the Massachusetts Convention Center Authority launch contactless health screening for COVID in under 2 days. The solution let... visitors and staff complete health checks on their own devices, replacing paper forms. Over 300 people were screened on the first day. This digital process improved safety and reduced liability for the facility. The switch from event surveys to health screening showed QuestionPro's flexibility and ease of use.

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