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Marketing Data Intelligence in Action in Other Industries
AutoScout24 - Automotive
Semrush helped AutoScout24 improve their online visibility with advanced SEO tools. AutoScout24 used Semrush Enterprise to drive growth and boost... their search rankings. The platform supported their digital marketing strategy. Results included faster visibility and increased website traffic. Semrush enabled AutoScout24 to maximize their SEO performance in the automotive sector.
Vanquis Bank - Banking
Vanquis Bank uses SAS Viya on Microsoft Azure to reduce risk and cloud costs. They improve analytics efficiency and performance.... The bank centralizes workload balancing with SAS Grid Manager. This helps reduce IT infrastructure costs. Business users are exploring SAS Viya for better accuracy and reliability.
glassCanopy - Marketing And Advertising
TapClicks helped glassCanopy automate their reporting process. Before TapClicks, glassCanopy spent 3-4 hours each week pulling data and entering it... into spreadsheets. With TapClicks, reporting now takes only one third of the time. Clients can access live dashboards, so they do not have to wait for weekly reports. glassCanopy can now focus more on analyzing data and working with clients instead of manual reporting.
A services provider for high energy industries
A services provider for high energy industries used a hybrid analytics approach. Their executive, called the Gunslinger, combined gut-driven decisions... with peer insights. This helped the company move faster than competitors in new markets. The Gunslinger valued experience and quick action over deep statistical analysis. This approach let them capitalize on opportunities before rivals.
Dow - Energy
AlphaSense helped Dow solve digital overload. Dow faced slow decisions and high costs from too many tools and siloed information.... AlphaSense gave them fast access to market intelligence. The team cut costs by removing other tools and expert calls. Dow improved decision-making and found more market opportunities. Internal information sharing also got better.
A leading home furnishing retailer - Retail
Cuebiq helped a leading home furnishing retailer measure the impact of regional media campaigns. The campaign drove 273 extra store... visits, beating projections by 2.78%. Visits from exposed devices jumped 22.28% over unexposed ones. The retailer used control vs. exposed methodology to confirm new customer acquisition. Cuebiq's solution gave clear insights into campaign effectiveness and store traffic.
Nature Nate’s Honey Co. - Food & Beverages
Numerator Insights helped Nature Nate’s Honey Co. improve how they understand the honey category. The company used the platform to... drive innovation and strengthen its leadership in branded honey. The solution gave them better consumer insights. This helped Nature Nate’s Honey Co. make smarter business decisions and grow their brand.
Orbio - Consumer Goods - Large
Everflow helped Orbio, a global e-commerce group with 15+ D2C brands, launch and scale its affiliate program. Orbio needed a... partner marketing platform to manage performance and track results across 8.5 million customers in 190 countries. With Everflow, Orbio centralized affiliate operations and paid out $36 million in commissions in just eight months. The platform enabled rapid growth and efficient partner management for Orbio's D2C brands.
Ogury - Marketing And Advertising - Large
Upwave helped Ogury measure brand lift in real time. Ogury used Upwave's Brand Outcomes Measurement Platform to track key KPIs.... The partnership let brands see the impact of their campaigns. Upwave provided tools for brand optimization and validation. This improved how Ogury proved brand-building results.
Pharma insight agency - Market Research
Q One Tech helped a pharma insight agency improve their panel management. The agency had problems with manual systems, poor... data visibility, and weak participant communication. Q One Tech provided automated tools and a single platform for better project tracking and respondent relationships. The agency now has better workflow, improved panel visibility, and stronger engagement with participants. The Q One Tech team also offered strong support and customization.
Whirlpool - Household
Whirlpool uses Mintel reports to help its marketing and commercial teams. The reports give key insights that are easy to... share with different teams. The consumer research section is the most useful for many people at Whirlpool. The product team also finds value in the brand section for new ideas. Whirlpool uses these insights to make stories for retail partners and find new chances in the market.
CasinoFriday - Gaming
Cellxpert helped CasinoFriday recruit top affiliates for their new affiliate program. The platform offered real-time data and customizable reports, building... trust and transparency. CasinoFriday used Cellxpert’s postbacks and APIs to track affiliate data easily. They also used flexible compensation plans to boost affiliate satisfaction. After launch, CasinoFriday saw a 40% increase in conversion rate from registrations to deposits within two months.
Vulcan - Manufacturing
Vector Solutions helped Vulcan close the skills gap with online industrial skills training. Vulcan used the training management system to... improve workforce skills and streamline training. The solution made it easier to track employee progress. Vulcan transformed its training program for better results. The company saw improved performance and productivity.
Marketing Data Intelligence in Action in Information Technology And Services
Lark - Information Technology And Services
FlashRev helped Lark boost outbound meetings and speed up its sales pipeline. Lark used FlashRev’s sales intelligence and engagement tools... to find and connect with leads faster. The platform’s GTM plays improved Lark’s outreach and targeting. Lark’s sales teams adjusted strategies in real time and saw higher conversion rates. Lark’s vice president said FlashLabs was revolutionary for their sales growth.
Atlas Systems - Information Technology And Services
Atlas Systems wanted to find new industries to target beyond Financial Services and Life Sciences. They needed accurate contact lists... and a way to identify more high-potential accounts. Nexsales used data analysts and their 'Clone your Customers' process to find the Total Addressable Market and build lists of decision-makers. Nexsales generated over 160 Sales Qualified Leads and created a $5.23 million sales pipeline. They also helped Atlas Systems close 3 new opportunities.
Pax8 - Information Technology And Services
Enlyft helped Pax8 boost its OneCloud success using Microsoft CloudAscent data. The case study highlights how Enlyft's sales and marketing... intelligence platform supported Pax8. The solution focused on leveraging data to drive better targeting and engagement. The results show improved outcomes for Pax8's cloud business. The partnership enabled Pax8 to accelerate growth with actionable insights.
World Wide Technology - Information Technology And Services
Sococo helped World Wide Technology move to a virtual office. The company needed to hire more people and work with... clients in new ways. Sococo made it easy for teams and clients to meet online from anywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.
ZoomInfo - Information Technology And Services
G2 Buyer Intent helped ZoomInfo improve lead quality and campaign ROI. ZoomInfo layered G2 Buyer Intent data with their own... to target in-market buyers. This approach led to a 17% higher conversion rate and a 27% lower cost per lead. ZoomInfo found G2's data more effective than other review sites. The G2 team also supported ZoomInfo in using the solution.
Algo - Information Technology And Services
Einstein 1 Service helped Algo cut service call times by 80%. Algo used the platform to improve customer support. The... solution made service faster and more efficient. This led to big time savings for Algo's team. The case shows how AI can help IT companies serve customers better.
BitSight - Information Technology And Services
Trendemon helped BitSight boost conversions from their blog. BitSight used Trendemon to make their content more dynamic and personal. They... promoted gated content to the right visitors using machine learning. This led to a 54% increase in ICP conversions and a 37% rise in overall blog conversions. BitSight also saw a 28% increase in engagement rate. Trendemon saved the team many hours by automating content promotion.
accessiBe - Information Technology And Services
Similarweb API helped accessiBe improve its sales process. The RevOps team used Similarweb data to qualify leads and set pricing... based on real website traffic. This replaced self-reported data and made lead targeting more accurate. The new system increased sales efficiency and pricing accuracy. Sales teams now reach the right customers faster and forecast revenue better.
Event Registry - Information Technology And Services
Event Registry used its media intelligence platform to analyze 44,000 news events about Tesla and Elon Musk from 2015 to 2025. The challenge was... to understand how Elon Musk's public image changed Tesla's media coverage. The platform tracked media spikes, sentiment, and topic shifts, showing that headlines focused more on Musk than Tesla's products. The study revealed how founder visibility can shift brand perception and narrative control. Event Registry's tools helped map these changes with data, visuals, and real-time insights.
RealityMine - Information Technology And Services
RealityMine studied how the new Fallout series on Amazon Prime affects music listening habits. They explored how binge-watching a show... can change what people listen to on music platforms. The case study looks at the connection between TV streaming and music choices. RealityMine used their media measurement tools to track these behaviors. The findings help brands understand cross-media influence in a connected world.
Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Marketing And Advertising
Machine - Marketing And Advertising
Everlytic helped Machine create a dark mode Earth Hour newsletter for Sanlam Group. The campaign aimed to boost sustainability awareness... among employees. The email achieved a 32.74% open rate and a 9.01% click-through rate. Judges praised the creative use of dark mode for both design and energy savings. The campaign reinforced Sanlam's leadership in sustainable corporate practices.
MRM//McCann Singapore - Marketing And Advertising
Digimind helped MRM//McCann Singapore use social media listening. The agency created content for the Hershey’s Happygrams campaign. They focused on... customer needs using social media intelligence. The solution supported content that connects with people. The case shows how social listening tools help agencies build better campaigns.
New Media Advisors - Marketing And Advertising - Small
Growth Channel helped New Media Advisors cut campaign costs by 30%. The agency set up campaigns 30% faster and saved... 3-4 hours on each campaign setup. Growth Channel's integrations saved the team 2-3 days per month on data analysis and reporting. The platform replaced multiple DSPs and removed minimum spend restrictions. New Media Advisors now launches campaigns 3-5 days quicker with more control and flexibility.
Fanbase Digital Agency - Marketing And Advertising
ReportGarden helped Fanbase Digital Agency improve client satisfaction and ROI tracking. Fanbase needed custom reports to show the value of... their digital marketing strategies. ReportGarden provided customizable reporting tools that matched each client's goals. This made it easy for Fanbase to give clear, detailed reports to clients. As a result, clients trusted Fanbase more and stayed longer. The agency also saved time on reporting and focused more on strategy.
AppsFlyer - Marketing And Advertising
Funnel helped AppsFlyer bring all their business and marketing data into one place. This made it easy for teams to... see data and make decisions faster. AppsFlyer saved a lot of time by not having to combine data by hand. Reports are now almost real-time, helping teams use their marketing budget better. AppsFlyer’s teams now focus on strategy instead of manual work, leading to better results.
Brain Coral - Marketing And Advertising - Small
NinjaCat helped Brain Coral, an advertising agency, cut report preparation time by more than half. The agency struggled with manual... data management and inconsistent formats. NinjaCat's onboarding and support made adoption easy. Real-time data access improved client meetings and decision-making. The platform gave Brain Coral a competitive edge in handling complex data challenges.
Sieg Consulting - Marketing And Advertising
Swydo helped Sieg Consulting automate client reporting. The agency managed over 150 projects but struggled with manual data work. Swydo... let them build automated, multi-channel reports fast. The team now saves 1–2 hours per week per member. They use that time to test new channels and improve campaigns. Swydo's clear KPI layout helped them spot and fix a conversion drop, boosting rates by over 30%. The tool builds trust with clients through clear, branded reports.
6H - Marketing And Advertising - Medium
Voluum helped 6H scale their native ads budget from $50k to $3 million. 6H used Voluum for A/B testing, conversion... tracking, and landing page optimization. They tested over 8,000 landing pages and tracked up to 8,000 conversions daily. Voluum's features like rule-based paths and API integrations improved campaign performance. 6H became a top advertiser on Taboola using Voluum's ad tracking platform.
Neticor Media - Marketing And Advertising
Trackier helped Neticor Media fix campaign tracking and fraud issues. Neticor Media used to rely on manual tracking and Excel,... which caused missed revenue and slow optimizations. With Trackier, ROI went up by 28% in 90 days. Fraud dropped from 17% to under 5%. Publisher onboarding time fell by 60%. Neticor Media doubled campaign volume with no extra staff.
The Latest Marketing Data Intelligence Deployments delivering value in Computer Software
Autodesk - Computer Software - Very Large
Anaplan helped Autodesk speed up revenue forecast roll-up by 80% after switching from perpetual to subscription pricing. The Anaplan platform... supports finance, sales, and workforce planning, enabling rapid recalibration of forecasts and streamlined compensation strategy changes. Autodesk uses 30 Anaplan models for go-to-market finance, FP&A, treasury, and global revenue operations. The cloud-based solution replaced legacy tools, automating monthly spend forecasting for over 70 users. This transformation supports Autodesk’s Future of Finance initiative and real-time financial reporting.
Lenovo - Computer Hardware
Anteriad Marketing Cloud helped Lenovo improve lead generation. Lenovo faced long sales cycles and low lead conversion. Anteriad used intent... data and a multi-channel strategy to target and nurture leads. Lenovo saw a 25% lift in email open rates and a 50% increase in click-through rates. They achieved a 20% boost in leads from their website and a 32x ROI from closed business. 75% of new opportunities were net-new.
an innovative postal software company - Computer Software
CI Radar helped a postal software company track competitors. The company had a small product team and struggled to keep... up with market changes. CI Radar provided daily digests and automated competitor tracking. The team saved time and gained better market insight. They now respond faster to market events and feel more prepared.
PandaDoc - Computer Software
OWOX helped PandaDoc connect their marketing efforts to revenue. PandaDoc used OWOX to improve their marketing analytics. The solution closed... the loop between marketing and sales. This made it easier for PandaDoc to see how marketing drives business results.
HubSpot - Computer Software
HubSpot needed a better way to manage and scale their Competitive Intelligence program. Their old tools did not give them... the value or support they wanted, and keeping content updated was hard. They chose Klue for its easy-to-use platform, automation, AI features, and strong integration options. With Klue, HubSpot saved 50% of their insights team's time and saw 94% seller confidence. The Compete program now supports many teams and gets positive feedback from users.
Veracode - Computer Software - Large
PeerSpot helped Veracode with demand generation and content creation. Veracode saw PeerSpot act like another member of their marketing team.... PeerSpot worked cross-functionally within Veracode. Other review sites did not offer this level of collaboration. Veracode valued PeerSpot's unique approach to customer marketing.
Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Retail
Furniturebox - Retail - Medium
Conjura helped Furniturebox unify product and ad data into one platform. The team moved from manual, fragmented reporting to daily,... profit-led decision making. Google Ads performance became easier to track, with clear views of contribution profit by product and campaign. Furniturebox saw a 23% year-over-year increase in contribution profit. The platform saved time and improved confidence in ad strategy.
LuxDeco - Retail
Ometria helped LuxDeco give each customer a personal experience online. LuxDeco used Ometria to create a single customer view and... send targeted, automated emails. The platform let them identify key moments in the customer journey and segment campaigns by customer value. As a result, LuxDeco saw a 107% increase in lapsed customers won back, £14.30 earned per cart abandonment email, and an 11x uplift in average order value from Ometria-sent emails.
gorjana - Retail - Medium
Faraday helped gorjana validate their customer segments and build data-driven personas using machine learning. The team used Faraday’s Identity Graph... to enrich first-party data with over 1,500 attributes. This enabled gorjana to identify similarities and differences between retail, ecommerce, and omni-channel customers. Faraday’s predictions also helped calculate total addressable market and improve campaign targeting. As a result, gorjana saw better cost per acquisition and return on ad spend in digital campaigns.
Casey's General Stores, Inc. - Retail - Very Large
Punchh helped Casey's General Stores launch a mobile rewards program. Casey's faced tough QSR competition and lacked a loyalty program.... Punchh delivered a loyalty platform with POS and fuel pump integrations. Casey's saw 5 million loyalty signups and 25% of transactions using rewards. The program increased store visits and enabled personalized offers, boosting food and drink sales.
Bloomingdale’s - Retail
Rakuten Advertising helped Bloomingdale’s improve its affiliate marketing with AI-powered Partnership Discovery. Bloomingdale’s used new AI tools, app-to-app tracking, and... expanded its publisher mix. The campaign led to a 14% increase in affiliate channel sales. Influencer sales grew by 15%. New customer acquisition rose by 26%. These results strengthened Bloomingdale’s position as a luxury retail leader.
OTTO - Retail - Very Large
Innervate helped OTTO, a leading German e-commerce platform, automate over 5,000 creatives for programmatic advertising. OTTO needed to scale display... campaigns without adding staff. The platform enabled easy creative adaptation and individualization by marketing managers. Testing with Innervate showed that banners with four clothing products delivered a 339% creative boost. OTTO now drives performance and innovation with streamlined digital customer experience orchestration.
Marketing Data Intelligence in Action in Financial Services
A global credit services brand - Financial Services
iSpot TV Conversions helped a global credit services brand track the impact of TV ads on digital and mobile conversions. The brand used... iSpot to measure web visits and app downloads linked to TV ad impressions. After optimizing its campaign to promote its mobile app, the brand saw a 30-50% spike in mobile activity and a 0.74% conversion rate, up from 0.61%. The campaign reached over 227 million viewers in less than four weeks, 44% more than the next competitor. iSpot enabled faster, more detailed reporting and improved marketing ROI tracking.
Global Italian-based investment management firm - Financial Services
Revolution gives a global Italian-based investment management firm a single platform for performance measurement and risk control. The firm moves... from data silos to a complete portfolio analytics solution. They gain better oversight into performance, attribution, and risk. The platform helps with regulatory compliance and investor communications. The firm improves operational efficiency and reporting with this solution.
easyfinancial - Financial Services - Large
Data Axle’s Consumer Data helped easyfinancial boost new customer conversion rates by 83%. The campaign drove 500,000 impressions from social... sharing. Open rates rose by 34% and click rates by 49% compared to standard email campaigns. easyfinancial used customer referrals to increase brand awareness and win new customers. The company tracked the financial impact at the subscriber level.
A fintech vendor in the commercial lending space - Financial Services
People Data Labs helped a fintech vendor in commercial lending fight fraud. The vendor struggled to verify small business applicants... due to limited data. Using the Person Enrichment API and Company Enrichment API, they enriched applicant records with B2B data. This made it easier to match applicants to their work history and screen out fraud. The solution led to faster loan approvals, better business matches, and more accurate fraud detection models.
Visa - Financial Services
Visa used the Market Logic Global Insights Exchange platform to improve how they share insights worldwide. They wanted to speed... up information sharing and make research management automatic. The platform helped Visa save money and time, reaching positive ROI in less than a year. Visa's teams now get answers to business questions much faster. The platform also helps avoid duplicate research and supports better decision-making.
FinTrU - Financial Services
FinTrU used ABBYY AI to improve regulatory workflows. The solution automated document processing for compliance tasks. This helped FinTrU handle... documents faster and more accurately. The company saw better efficiency in regulatory operations. ABBYY's intelligent document processing supported FinTrU's business process automation. The project focused on financial services compliance.
The Latest Marketing Data Intelligence Deployments delivering value in Food And Beverages
HelloFresh - Food & Beverages
Clarisights helped HelloFresh reduce customer acquisition cost (CAC) by 10-20%. HelloFresh needed faster, actionable marketing insights to support growth. Their... old BI tools were slow and created data silos. Clarisights gave HelloFresh a unified insights platform. Marketers could access and analyze data quickly without help from data teams. Onboarding took less than four weeks. Over 200 team members now use Clarisights to make better marketing decisions.
Bacardi - Food & Beverages
People Pattern helped Bacardi with a business challenge. Bacardi used People Pattern's solution. The case study does not provide details... about the challenge, solution, or results. No numbers or metrics are mentioned. Bacardi is in the food & beverages industry.
Get Maine Lobster - Food & Beverages
Wicked Reports helped Get Maine Lobster track customer journeys and improve ad targeting. The company used Wicked Reports to connect... Facebook ads with sales in their CRM. This led to a 263% increase in Facebook ad ROI and an 82% boost in first-week email conversions. They drove $157,584 in sales from $16,972 in ad spend. Overall, Wicked Reports generated an extra $800,000 in profit per year for Get Maine Lobster.
A Fortune 500 multinational food manufacturer - Food & Beverages
aytm's automated Shelf Test helped a Fortune 500 food manufacturer test a new protein bar line before launch. The company needed... fast, actionable insights and had limited experience with virtual shelf testing. aytm provided a custom research plan, expert support, and guided learning. The shelf test revealed product line cannibalization and gave insights for future launches. The team gained confidence and agility for future research.
Palermo's Pizza - Food & Beverages - Medium
Digsite helped Palermo's Pizza refine packaging claims for their Primo thin crust pizzas. Palermo's needed fast, deep consumer insights from... a national audience in just 2-3 weeks. Digsite enabled real-time feedback and iterative research, replacing slow in-person focus groups. Palermo's validated their packaging design and messaging, ensuring it appealed to consumers. The process was flexible and allowed for quick adjustments before launch.
The Latest Marketing Data Intelligence Deployments delivering value in Consumer Goods
Apivita - Consumer Goods - Medium
Altosight helped Apivita automate price tracking for their products across ecommerce retailers. Before, Apivita spent 11 hours each week manually... checking prices, with limited data and frequent errors. With Altosight, they now get daily, accurate reports for most of their catalog and competitors. This change gives them at least 7 times more data and saves 11 hours per week. The team now focuses on more meaningful work and has better market insight.
Freiluftkind - Consumer Goods
Admetrics helped Freiluftkind fix native ad tracking with server-to-server (S2S) integration. Before, Freiluftkind lost 30% of conversions and had misclassified... revenue. Admetrics set up S2S connections and a CEO dashboard. Freiluftkind tripled ROAS for Outbrain campaigns in 14 days. They tripled their native ad budget in one month. Over 50% of misclassified revenue was fixed, and management time dropped a lot.
Dr. Scholl's - Consumer Goods
Dr. Scholl's used Kantar's ConceptEvaluate and PackEvaluate to reposition its skin tag remover as a skincare product. The challenge was... to engage shoppers in the US and Canada who look for such products in the skincare section, not first aid. Kantar's research validated the new positioning and packaging, showing consumers expect to find the product in skincare. This insight helped Dr. Scholl's build a strong case for retailers and improved trade sell-in success.
A CPG company - Consumer Goods
MASS Analytics helped a CPG company measure the marketing effectiveness of 9 SKUs under one brand. The company used marketing... mix modeling to analyze their activities. The goal was to understand which marketing actions worked best. MASS Analytics provided tools to reduce time spent on data preparation. This let the company focus on higher-value project work. The solution aimed to improve marketing decisions for all 9 products.
The Marketing Data Intelligence Blueprint for Better Selection Decisions in Automotive
AMAG Automobil- und Motoren AG - Automotive - Large
Windsor. ai unified AMAG Automobil- und Motoren AG's data from over five platforms, including Google Analytics and CRM tools. The...solution cut attribution reporting time by 60%. AMAG gained a single source of truth for customer journeys. This enabled faster, more accurate marketing decisions. The company replaced manual reporting with automated, no-code integrations. AMAG now has end-to-end visibility across all business units.
Toyota - Automotive
Toyota wanted to check the quality of traffic in their digital ad campaigns. They had many suppliers and needed to... find fake traffic. pragmaticBOX used their Quality algorithm to track user paths and spot fraud. After the first month, Toyota saw which traffic was real and which was fake. Over 90% of traffic from some suppliers was found to be fake. Now, Toyota checks all suppliers and audits them often to keep their campaigns safe.
A leading automotive parts and accessories retailer - Automotive
A large auto parts and accessories retailer had trouble getting full search insights to improve their store performance. They used GrowByData’s... Search Monitoring technology and services to see their true ad rankings and the competitive landscape. The team found they could save money on branded keywords where they already ranked well. They moved $55,000 of ad budget to weaker keywords. This change led to a 20% increase in revenue.
ChargePoint - Automotive
Suzy helped ChargePoint understand what electric vehicle drivers want. ChargePoint used Suzy to run an attitudes and usage survey with... real EV drivers. The survey showed drivers care most about charger status, upfront costs, and personal perks. ChargePoint changed their product roadmap based on these insights. They saw more session starts, more repeat charging, and found new ways to make money.
Recent adoption and success with Marketing Data Intelligence software in Hospital And Health Care
Cardinal Health - Hospital & Health Care
Cardinal Health used DemandScience to improve their B2B lead generation. They needed more qualified leads for their health care solutions.... DemandScience provided targeted lead generation services. Cardinal Health saw an increase in high-quality leads. Their sales team was able to connect with more decision makers. This helped them grow their business in the hospital and health care industry.
Cardinal Health - Hospital & Health Care
Cardinal Health used DemandScience to improve their B2B lead generation. They needed more qualified leads for their health care solutions.... DemandScience provided targeted lead generation services. Cardinal Health saw an increase in high-quality leads. Their sales team was able to connect with more decision makers. This helped them grow their business in the hospital and health care industry.
Cardinal Health - Hospital & Health Care
Cardinal Health used DemandScience to improve their B2B lead generation. They needed more qualified leads for their health care solutions.... DemandScience provided targeted lead generation services. Cardinal Health saw an increase in high-quality leads. Their sales team was able to connect with more decision makers. This helped them grow their business in the hospital and health care industry.
Falmouth Pediatric - Hospital & Health Care
NexHealth Synchronizer helped Falmouth Pediatric lower staffing needs. The practice used patient engagement software to automate tasks. This reduced manual... work for staff. The solution improved workflow and efficiency. Falmouth Pediatric saw better productivity with fewer staff.
Recent adoption and success with Marketing Data Intelligence software in Telecommunications
UPC Switzerland - Telecommunications - Large
Adverity helped UPC Switzerland automate marketing analytics and reporting. The company used Adverity Data to connect and harmonize data from... many sources. This automation improved efficiency for their marketing team. UPC Switzerland gained faster access to accurate, consistent data. The solution made reporting easier and more reliable.
Dialpad - Telecommunications - Medium
Crunchbase Business helped Dialpad reach a 50% email open rate for its startup program. The team used Crunchbase's funding data... to build targeted lists of newly-funded startups. This led to a 22% conversion rate and saved 25 hours per month on list creation. Dialpad's marketing team used the data to send personalized, timely emails. Crunchbase Business automated data enrichment in their CRM and marketing automation systems.
Ericsson - Telecommunications
Intelligence2day® helped Ericsson improve its Competitive Intelligence. Ericsson's GSM business unit faced wasted time and money searching for information and... buying duplicate reports. The team created the Business Information Center (BIC) to centralize and digitize content. This system made it easier to find information and reduced costs. BIC became one of the largest Competitive Intelligence systems in the world.
Recent adoption and success with Marketing Data Intelligence software in Health Wellness And Fitness
India’s leading personal wellness brand - Health, Wellness And Fitness
CustomerLabs helped India’s leading personal wellness brand overcome Meta’s strict data privacy rules. Meta blocked their purchase events and custom... audiences, stopping ad campaigns and hurting revenue. CustomerLabs used server-side tracking, event renaming, and data scrubbing to restore ad account access in less than 24 hours. The brand achieved a high event match quality score of 9.3, regaining full ad performance and compliance.
Foxy - Health, Wellness And Fitness
Roistat helped Foxy, a hair salon, lower ad costs by 60% and boost sales by 47%. Foxy used Roistat to... find and remove duplicate keywords, cut spending in regions with no sales, and lower bids on non-converting keywords. In just one month, Foxy reduced cost per lead from $45 to $12 and cost per order from $10 to $3. The conversion rate jumped from 1.5% to 4.7%. ROI increased from 82% to 265%.
D’Andra D. Bingham, MD - Health, Wellness And Fitness
NextGen Ambient Assist helped D’Andra D. Bingham, MD bring fun back to clinic days. The AI-powered solution reduced documentation time... and eased administrative work. This improved the provider experience and patient care. NextGen Ambient Assist supports small healthcare practices with efficient workflows.
The Marketing Data Intelligence Blueprint for Better Selection Decisions in Real Estate
Neighborly Ventures - Real Estate
RealPage digital marketing helped Neighborly Ventures improve their property marketing. The solution focused on turning more apartment seekers into prospects... and residents. Neighborly Ventures used digital advertising and websites to reach more people. The results show better engagement and more valuable leads. This case highlights the impact of digital marketing in real estate.
Amerifirst Home Mortgage - Real Estate
Crayon competitive intelligence helped Amerifirst Home Mortgage improve marketing decisions. Before Crayon, Amerifirst collected competitor data manually and missed key... insights. With Crayon, the team now tracks both small and large competitors, finds new marketing opportunities, and supports smarter investments. The platform also helps Amerifirst's leaders and teams get buy-in to grow marketing. Amerifirst uses Crayon to stay ahead in a regulated, competitive market.
Marketing Data Intelligence in Action in Government Administration
UK Export Finance - Government Administration
Beauhurst helped UK Export Finance find and support the best SMEs for export credit. The platform made it easy to... filter and target high-potential businesses. UK Export Finance used real-time data and risk signals to assess companies quickly and manage risk. The Collections feature improved how they track and report on supported firms. Dedicated support from Beauhurst ensured the team got the most value from the platform. UK Export Finance now makes faster, smarter decisions and shows more impact for British exporters.
APIS IT - Government Administration - Large
IBM Spectrum Protect Plus helps APIS IT back up over 1,000 virtual machines and containerized projects. The agency needed fast,... resilient data protection for its dynamic government IT services. IBM Spectrum Protect Plus integrated with Red Hat OpenShift to deliver snapshot backups in minutes. The solution streamlines backup, recovery, and security for critical government applications. APIS IT now protects data without disrupting production workloads, supporting digital transformation for Croatia's public sector.
Marketing Data Intelligence in Action in Utilities
ARCOS - Utilities - Medium
Bombora Company Surge® helped ARCOS boost website traffic by 120% and generate 34% of new leads in 90 days. ARCOS used Marketo... integration and intent data to target emerging markets. The solution drove 17 lead conversions in Q1 2020, up from nearly zero the previous year. ARCOS added over $13 million to its sales pipeline. Intent data enabled fast follow-up and supported aggressive expansion goals.
한국에너지공단 - Utilities
삼성SDS Brity Automation helped 한국에너지공단 automate business tasks. The solution improved work efficiency. The case shows how automation tools can... help the utilities sector. The story highlights digital transformation in public energy services.
Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Management Consulting
A Top Management Consulting Firm - Management Consulting
Intellizence CXO Changes Dataset helped a top management consulting firm build a forecasting model. The firm needed data on CXO... appointments and changes to improve their ad spend predictions. Intellizence provided quick access to historical CXO data through API and CSV. This saved the firm time and money on data curation. The team finished their project on schedule by focusing on model building instead of manual research.
KPMG - Management Consulting
KPMG used Informatica cloud solutions to modernize its data infrastructure. The company moved its master data management and data quality... platforms to the cloud. This helped KPMG master 100% of its data in the cloud and deliver data 5 times faster. The new system created an AI-ready central data catalog. KPMG can now support clients' AI needs with trusted, reliable data.
Marketing Data Intelligence in Action in Apparel And Fashion
A fashion advertiser - Apparel & Fashion
Pacvue and KINESSO used Walmart Connect's dynamic bidding for a fashion advertiser. The advertiser wanted to improve sales from their... automatic Sponsored Search campaign. Pacvue helped test an optimized bidding strategy for 21 days. The test led to a 20% increase in ad-attributed sales, 12% more orders, and a 5% rise in conversion rate share. The advertiser now uses this approach in other Walmart Connect campaigns.
A fitness apparel and accessories manufacturer and retailer based in England - Apparel & Fashion
Improvado ETL system helped a fitness apparel brand in England manage their marketing data. The company struggled with manual reporting... and non-normalized data from many digital channels. Improvado integrated with their data warehouse and set up custom data views for paid and organic sources. This saved the company 50-60 working hours per week. Analysts now focus on strategy and predictive models, making the company more flexible and increasing ROI.
The Latest Marketing Data Intelligence Deployments delivering value in Information Services
Twiplomacy - Information Services
Audiense helped Twiplomacy find and connect with over 1,000 diplomatic missions and journalists. Twiplomacy used the Audiense Platform to identify... and segment key profiles in their target audience. This led to a 25% response rate from their outreach. The solution improved Twiplomacy’s ability to engage with senior diplomatic and media contacts. Audiense enabled more direct communication for Twiplomacy’s social media research and reporting.
Twiplomacy - Information Services
Audiense helped Twiplomacy find and connect with over 1,000 diplomatic missions and journalists. Twiplomacy used the Audiense Platform to identify... and segment key profiles in their target audience. This led to a 25% response rate from their outreach. The solution improved Twiplomacy’s ability to engage with senior diplomatic and media contacts. Audiense enabled more direct communication for Twiplomacy’s social media research and reporting.
Marketing Data Intelligence in Action in Pharmaceuticals
Top-10 biopharma - Pharmaceuticals
Aktana’s Contextual Intelligence Engine helped a top-10 biopharma boost sales and engagement. The company faced low HCP access and digital... overload. Aktana integrated internal data science models and delivered next best action (NBA) suggestions to 600 reps across 8 therapeutic areas. Reps who used NBA saw 14% higher sales in 9 months. NBA suggestions drove $2.5–$8M in annual incremental sales. Projections show over $30M in annual upside as adoption grows.
A global pharmaceutical organization - Pharmaceuticals
Infodesk helped a global pharmaceutical organization automate medical affairs workflows. The team used Infodesk to create targeted briefings and share... critical intelligence. Infodesk reduced the time spent searching for insights by 80%. The team now accesses real-time scientific literature updates. This improved efficiency and decision-making in medical affairs.
The Marketing Data Intelligence Blueprint for Better Selection Decisions in Consumer Electronics
Samsung Electronics America - Consumer Electronics - Very Large
Khoros helped Samsung Electronics America transform customer support with the Samsung Member Community. Samsung shifted from static self-help content to... dynamic peer-to-peer support, driving a 90%+ year-over-year increase in accepted solutions. The Khoros-powered community reduced phone support needs by 50% and saved over $1 million in support costs each month. Samsung now connects with customers across multiple digital channels, empowering users and rewarding top community members.
global consumer electronics company - Consumer Electronics
MSIGHTS helped a global consumer electronics company improve digital campaign optimization. The company wanted better metrics than just clicks and... impressions. MSIGHTS unified and analyzed campaign data, tracking both consumer attitudes and engagement. The MSIGHTS Platform let the client compare performance across markets and channels. The company achieved up to 6X ROI from its campaign investments.
Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Insurance
A leading global reinsurance firm - Insurance
Contify’s market and competitive intelligence platform helped a leading global reinsurance firm modernize its intelligence operations. The company automated data... gathering from over 1 million sources, cutting manual collection time by 70%. Insights turnaround improved from days to hours. Analyst productivity doubled, and report delivery shifted from monthly to weekly. The platform’s AI features enabled faster, more accurate decision-making and real-time competitive monitoring.
The Latest Marketing Data Intelligence Deployments delivering value in Medical Devices
A mid-sized medical device distributor - Medical Devices
TargetNXT used a hospital email list to help a mid-sized medical device distributor in Washington, USA. The distributor faced poor... brand recognition, high competition, and weak marketing results. TargetNXT provided targeted email marketing, updated contact data, and new email templates. The distributor saw a 29% open rate, 42% more leads, and doubled conversions. Sales increased by 20% after the campaign.
Marketing Data Intelligence in Action in Media Production
Gentosha Gold Online - Media Production
SHANNON MARKETING PLATFORM helped 株式会社幻冬舎ゴールドオンライン manage over 500 annual seminars for wealthy clients. The platform streamlined event registration, reduced administrative... work, and enabled data-driven planning. Integration with J-Stream Equipmedia automated webinar delivery, cutting weekend work. The company saw increased membership, broader attendee demographics, and more efficient marketing campaigns. Most seminar projects now meet their attendee targets, and staff can focus on planning and speaker coordination.
The Latest Marketing Data Intelligence Deployments delivering value in Banking
One of North America’s top 10 financial institutions (Tier 1 Bank) - Banking
Quantifind helped a top North American bank modernize its KYC and AML compliance. The bank faced manual processes, false positives,... and high operational strain. Quantifind deployed an AI-powered risk monitoring solution with real-time alerts and unified risk intelligence. The bank saved over $10 million in operational costs and $1 million by consolidating data vendors. Analyst productivity improved and risk views became consistent across regions.
Recent adoption and success with Marketing Data Intelligence software in Hospitality
350-room upper upscale hotel at London Heathrow Airport (part of a major international chain) - Hospitality
Knowland helped a 350-room hotel at London Heathrow Airport win business from competitors. The hotel faced tough competition and needed... to grow revenue. Using Knowland, the sales team found qualified prospects and tailored their outreach. They shifted an account from a rival hotel and secured bookings for the next 12 months. The platform improved sales confidence and helped the team focus on high-potential accounts.
The Latest Marketing Data Intelligence Deployments delivering value in Sports
FC Dallas - Sports
FC Dallas noticed that social media posts about their goalkeeper Maarten Paes performed much better than other posts. They asked Zoomph... to help them measure and understand the impact Paes had on their social media growth and brand value. Zoomph helped FC Dallas see how Paes boosted their social value by over 120% and increased their followers by 37%. This helped FC Dallas understand the value Paes brought to their team and partners.
The Latest Marketing Data Intelligence Deployments delivering value in Legal Services
US Chamber of Commerce Institute for Legal Reform - Legal Services
Sensor Tower’s Pathmatics digital advertising insights helped the US Chamber Institute for Legal Reform track law firm ad spend and trends. The Institute needed... detailed, actionable data for research and strategy. Sensor Tower’s team built a custom reporting solution, tagging ads and delivering monthly reports tailored to the Institute’s needs. The data integrated into their dashboard, saving significant time and resources. The Institute now gets updated, precise insights without manual work.
The Latest Marketing Data Intelligence Deployments delivering value in Transportationtruckingrailroad
KLM - Transportation/Trucking/Railroad - Large
KLM used Communispace to launch its In touch market research online community. The goal was to better understand Elite members... of its Flying Blue frequent flyer program in five European countries. The Customer Knowledge department expanded its influence by using the community to reach new departments and join the product innovation process. KLM later extended the community to Air France. The case highlights the value of clear objectives and internal visibility for market research initiatives.
Recent adoption and success with Marketing Data Intelligence software in Restaurants
A leading quick-service restaurant (QSR) brand - Restaurants
Keen’s AI-powered MMM platform helped a leading quick-service restaurant brand improve marketing ROI. The brand struggled to see which channels... drove results. Keen’s platform gave real-time ROI forecasts and scenario planning. The brand saw 10% revenue growth and a 21% increase in profit ROI. Connected TV delivered 42% ROI. Marketing efficiency improved by 2% with smarter budget allocation.
The Marketing Data Intelligence Blueprint for Better Selection Decisions in Internet
Google - Internet
Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to... know if AI could improve return on ad spend and sales effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.