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Marketing Data Intelligence in Action in Other Industries
The Lynd Company - Real Estate - Large
RealPage AI Leasing Agent helped The Lynd Company improve leasing operations. The Lynd Company used the AI Leasing Agent to... support onsite teams. The solution made leasing faster and easier. The company saw better team performance and more efficient leasing. RealPage AI Leasing Agent is a digital leasing solution for real estate.
AutoScout24 - Automotive
Semrush helped AutoScout24 improve their online visibility with advanced SEO tools. AutoScout24 used Semrush Enterprise to drive growth and boost... their search rankings. The platform supported their digital marketing strategy. Results included faster visibility and increased website traffic. Semrush enabled AutoScout24 to maximize their SEO performance in the automotive sector.
Boddie-Noell Enterprises - Restaurants
SAS Viya helps Boddie-Noell Enterprises, the largest Hardee’s franchise operator in the US, improve fast food service. They use SAS... Visual Forecasting, Visual Analytics, and Intelligent Decisioning to make data-driven decisions. This boosts productivity, efficiency, and customer satisfaction. Orders are taken faster and food is served quickly and accurately. Boddie-Noell relies on AI and analytics to keep lines moving and quality high.
glassCanopy - Marketing And Advertising
TapClicks helped glassCanopy automate their reporting process. Before TapClicks, glassCanopy spent 3-4 hours each week pulling data and entering it... into spreadsheets. With TapClicks, reporting now takes only one third of the time. Clients can access live dashboards, so they do not have to wait for weekly reports. glassCanopy can now focus more on analyzing data and working with clients instead of manual reporting.
Dow - Energy
AlphaSense helped Dow solve digital overload. Dow faced slow decisions and high costs from too many tools and siloed information.... AlphaSense gave them fast access to market intelligence. The team cut costs by removing other tools and expert calls. Dow improved decision-making and found more market opportunities. Internal information sharing also got better.
Naturtreu
Naturtreu used Admetrics to improve their marketing results. They saw 100% year-over-year growth. Their budget efficiency improved. They gained precise... attribution insights for Amazon and Shopify. Vincent Grassegger, CMO, shared this success. Admetrics helped Naturtreu reach their goals.
Deloitte LLP - Professional Services
Deloitte LLP used ABBYY's OCR solution to improve their eDiscovery suite. They needed to convert image-only files into searchable text.... This reduced manual work and improved efficiency. The solution handles up to 1000 documents per hour.
Pharma insight agency - Market Research
Q One Tech helped a pharma insight agency improve their panel management. The agency had problems with manual systems, poor... data visibility, and weak participant communication. Q One Tech provided automated tools and a single platform for better project tracking and respondent relationships. The agency now has better workflow, improved panel visibility, and stronger engagement with participants. The Q One Tech team also offered strong support and customization.
Whirlpool - Household
Whirlpool uses Mintel reports to help its marketing and commercial teams. The reports give key insights that are easy to... share with different teams. The consumer research section is the most useful for many people at Whirlpool. The product team also finds value in the brand section for new ideas. Whirlpool uses these insights to make stories for retail partners and find new chances in the market.
CasinoFriday - Gaming
Cellxpert helped CasinoFriday recruit top affiliates for their new affiliate program. The platform offered real-time data and customizable reports, building... trust and transparency. CasinoFriday used Cellxpert’s postbacks and APIs to track affiliate data easily. They also used flexible compensation plans to boost affiliate satisfaction. After launch, CasinoFriday saw a 40% increase in conversion rate from registrations to deposits within two months.
A sales corporation
Brity RPA helped automate logistics monitoring for an overseas sales corporation. The solution reduced manual, repetitive work. Employees could focus... on creative and core tasks. Brity RPA improved work productivity in logistics. The automation used AI-based RPA technology. The case highlights benefits for logistics process innovation.
SentinelOne - Information Technology And Services - Large
SentinelOne uses PeerSpot to collect real customer feedback and create authentic customer stories. The team quickly gathers credible proof points... and thousands of verified customer quotes. PeerSpot helps improve SEO and AI search visibility for SentinelOne. Authenticity is a key benefit, making PeerSpot central to their customer advocacy workflow.
Recent adoption and success with Marketing Data Intelligence software in Marketing And Advertising
Infinity Nation - Marketing And Advertising
Conjura helped Infinity Nation improve Furniturebox's Google Ads strategy. The challenge was relying on Google's recommendations, which gave poor insights... and results. Conjura's product profitability analysis let Infinity Nation create small, targeted ad groups and use supplemental feeds for better campaign control. This new approach led to a 19.5% increase in ROAS and made one ad group a top four performer by contribution profit. Focusing ad spend with Conjura also increased revenue.
Machine - Marketing And Advertising
Everlytic helped Machine create a dark mode Earth Hour newsletter for Sanlam Group. The campaign aimed to boost sustainability awareness... among employees. The email achieved a 32.74% open rate and a 9.01% click-through rate. Judges praised the creative use of dark mode for both design and energy savings. The campaign reinforced Sanlam's leadership in sustainable corporate practices.
MRM//McCann Singapore - Marketing And Advertising
Digimind helped MRM//McCann Singapore use social media listening. The agency created content for the Hershey’s Happygrams campaign. They focused on... customer needs using social media intelligence. The solution supported content that connects with people. The case shows how social listening tools help agencies build better campaigns.
Fanbase Digital Agency - Marketing And Advertising
ReportGarden helped Fanbase Digital Agency improve client satisfaction and ROI tracking. Fanbase needed custom reports to show the value of... their digital marketing strategies. ReportGarden provided customizable reporting tools that matched each client's goals. This made it easy for Fanbase to give clear, detailed reports to clients. As a result, clients trusted Fanbase more and stayed longer. The agency also saved time on reporting and focused more on strategy.
Power Digital - Marketing And Advertising
Funnel helped Power Digital, a digital marketing agency, improve its data analytics. The agency switched from Supermetrics to Funnel for... better data automation. This change cut the time from data collection to client reporting to just 1 hour. Power Digital saved 10-15 hours per month on finance and accounting tasks. Custom connectors saved over 100 hours monthly on data collection. Each team member now saves 3-4 hours per month. Funnel enabled the agency to grow its analytics team and launch a new service offering.
Brain Coral - Marketing And Advertising
NinjaCat helped Brain Coral, a marketing and advertising agency, fix their slow and painful data reporting process. Before NinjaCat, the... team spent whole days manually combining data from different sources. With NinjaCat, they cut report prep time by more than half. The team now spends more time on analysis and client insights. Real-time data access improved client calls and decision-making. NinjaCat's support and onboarding made the switch easy and successful.
Go Strategic Marketing - Marketing And Advertising
Swydo helped Go Strategic Marketing automate client reporting. Before Swydo, the agency spent over an hour daily on manual reports... and struggled with client demands for real-time data. Swydo provided automated, custom dashboards and combined metrics, saving over 30 hours per month. Clients now access their own data, reducing interruptions and stress. The agency improved client retention and work-life balance with Swydo's easy-to-use, branded reports.
Interpret - Marketing And Advertising
Digsite Sprints helped Interpret, a consumer insights agency, get real-time feedback from targeted audiences. Interpret used Digsite’s online qualitative platform... to track user experience over a week. The platform let them change questions and activities based on responses. This gave Interpret deep, actionable insights for their clients. The tool made it easy to capture honest feedback and improve research flexibility.
Core Digital Media (CDM) - Marketing And Advertising
Innervate helped Core Digital Media improve digital advertising for brands like LowerMyBills and Policy Pilot. CDM wanted to expand creative... ideas, speed up production, and boost creative optimization. They chose Innervate for its ability to deliver on all three goals. With Innervate, CDM ran 25 experiments and saw a 44% average in-flight lift. The onboarding process was smooth and helped CDM teams adapt quickly.
AppVirality - Marketing
Crunchbase Pro helped AppVirality build a data-driven sales process. AppVirality used Crunchbase Pro to qualify inbound leads and create targeted... lists for outbound prospecting. The tool saved time and improved lead quality. AppVirality used saved searches and email alerts to focus on high-converting prospects. Crunchbase Pro helped AppVirality grow faster than expected.
The Latest Marketing Data Intelligence Deployments delivering value in Information Technology And Services
Lark - Information Technology And Services
FlashRev helped Lark boost outbound meetings and speed up its sales pipeline. Lark used FlashRev’s sales intelligence and engagement tools... to find and connect with leads faster. The platform’s GTM plays improved Lark’s outreach and targeting. Lark’s sales teams adjusted strategies in real time and saw higher conversion rates. Lark’s vice president said FlashLabs was revolutionary for their sales growth.
Atlas Systems - Information Technology And Services
Atlas Systems wanted to find new industries to target beyond Financial Services and Life Sciences. They needed accurate contact lists... and a way to identify more high-potential accounts. Nexsales used data analysts and their 'Clone your Customers' process to find the Total Addressable Market and build lists of decision-makers. Nexsales generated over 160 Sales Qualified Leads and created a $5.23 million sales pipeline. They also helped Atlas Systems close 3 new opportunities.
Pax8 - Information Technology And Services
Enlyft helped Pax8 boost its OneCloud success using Microsoft CloudAscent data. The case study highlights how Enlyft's sales and marketing... intelligence platform supported Pax8. The solution focused on leveraging data to drive better targeting and engagement. The results show improved outcomes for Pax8's cloud business. The partnership enabled Pax8 to accelerate growth with actionable insights.
World Wide Technology - Information Technology And Services
Sococo helped World Wide Technology move to a virtual office. The company needed to hire more people and work with... clients in new ways. Sococo made it easy for teams and clients to meet online from anywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.
Box - Information Technology And Services
Box used Bombora’s Visitor Insights to improve identity resolution and data quality. Their old provider gave incomplete and inaccurate data,... making it hard to target Life Sciences prospects. With Bombora, Box could see who visited their site and what content they liked. They used this data to send better messages and segment audiences. As a result, Box achieved a 75% lift in conversion rates.
BitSight - Information Technology And Services
Trendemon helped BitSight boost conversions from their blog. BitSight used Trendemon to make their content more dynamic and personal. They... promoted gated content to the right visitors using machine learning. This led to a 54% increase in ICP conversions and a 37% rise in overall blog conversions. BitSight also saw a 28% increase in engagement rate. Trendemon saved the team many hours by automating content promotion.
Event Registry - Information Technology And Services
Event Registry used its media intelligence platform to analyze 44,000 news events about Tesla and Elon Musk from 2015 to 2025. The challenge was... to understand how Elon Musk's public image changed Tesla's media coverage. The platform tracked media spikes, sentiment, and topic shifts, showing that headlines focused more on Musk than Tesla's products. The study revealed how founder visibility can shift brand perception and narrative control. Event Registry's tools helped map these changes with data, visuals, and real-time insights.
RealityMine - Information Technology And Services
RealityMine studied how the new Fallout series on Amazon Prime affects music listening habits. They explored how binge-watching a show... can change what people listen to on music platforms. The case study looks at the connection between TV streaming and music choices. RealityMine used their media measurement tools to track these behaviors. The findings help brands understand cross-media influence in a connected world.
Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Computer Software
A payment gateway software company (startup, Texas, USA) - Computer Software
TargetNXT provided a small payment gateway software startup in Texas with a custom "Small Business Owners Email List" and expert guidance. The company struggled... to find verified contacts and saw poor campaign results. After using TargetNXT's solution, they quickly reached decision-makers and improved campaign engagement. Within 3-4 months, most small companies using payment gateway software in the USA became their customers. The company achieved 50-70% revenue growth.
AiSDR - Computer Software
G2 Ads helped AiSDR become a top 5 traffic source. AiSDR wanted to build trust and connect with more buyers... in a crowded AI market. They used G2 for reputation management and review generation. The lead quality from G2 Ads was strong, with better visitors and conversations. AiSDR saw G2 as a way to increase credibility and stand out from competitors.
Lenovo - Computer Hardware
Anteriad Marketing Cloud helped Lenovo improve lead generation. Lenovo faced long sales cycles and low lead conversion. Anteriad used intent... data and a multi-channel strategy to target and nurture leads. Lenovo saw a 25% lift in email open rates and a 50% increase in click-through rates. They achieved a 20% boost in leads from their website and a 32x ROI from closed business. 75% of new opportunities were net-new.
an innovative postal software company - Computer Software
CI Radar helped a postal software company track competitors. The company had a small product team and struggled to keep... up with market changes. CI Radar provided daily digests and automated competitor tracking. The team saved time and gained better market insight. They now respond faster to market events and feel more prepared.
A roofing CRM - Computer Software
Faraday's AI lead scoring was added to a roofing CRM. The CRM's users had slow deal cycles. Faraday's tool helped... users find the best leads fast. Users closed deals 10% faster. Each contractor made over $3,000 more per month. The CRM team built this feature with Faraday in three months.
HubSpot - Computer Software
HubSpot needed a better way to manage and scale their Competitive Intelligence program. Their old tools did not give them... the value or support they wanted, and keeping content updated was hard. They chose Klue for its easy-to-use platform, automation, AI features, and strong integration options. With Klue, HubSpot saved 50% of their insights team's time and saw 94% seller confidence. The Compete program now supports many teams and gets positive feedback from users.
Marketing Data Intelligence in Action in Food And Beverages
RISE Brewing - Food & Beverages
Numerator Insights helped RISE Brewing show the value of their brand and loyal customers. RISE Brewing lost two key SKUs... at a major grocery retailer. Numerator's Leakage Tree report showed a 4.3% drop in buyer conversion after the SKUs were removed. The data proved RISE Brewing had high shopper loyalty and share of wallet. With this proof, RISE Brewing convinced the retailer to add back a key SKU, setting up future growth.
A leading non-alcoholic craft beer company - Food & Beverages
Keen’s AI-powered MMM platform helped a leading non-alcoholic craft beer company boost net profit by 52% while spending 15% less on marketing. The brand needed... to keep growing but also increase profits. Using Keen’s platform, they found the right marketing mix for growth and profit. The solution balanced investment and results. The company learned to focus on both growth and profitability for long-term success.
Bacardi - Food & Beverages
People Pattern helped Bacardi with a business challenge. Bacardi used People Pattern's solution. The case study does not provide details... about the challenge, solution, or results. No numbers or metrics are mentioned. Bacardi is in the food & beverages industry.
Get Maine Lobster - Food & Beverages
Wicked Reports helped Get Maine Lobster track customer journeys and improve ad targeting. The company used Wicked Reports to connect... Facebook ads with sales in their CRM. This led to a 263% increase in Facebook ad ROI and an 82% boost in first-week email conversions. They drove $157,584 in sales from $16,972 in ad spend. Overall, Wicked Reports generated an extra $800,000 in profit per year for Get Maine Lobster.
A Fortune 500 multinational food manufacturer - Food & Beverages
aytm's automated Shelf Test helped a Fortune 500 food manufacturer test a new protein bar line before launch. The company needed... fast, actionable insights and had limited experience with virtual shelf testing. aytm provided a custom research plan, expert support, and guided learning. The shelf test revealed product line cannibalization and gave insights for future launches. The team gained confidence and agility for future research.
The Latest Marketing Data Intelligence Deployments delivering value in Banking
Afreximbank - Banking
Forrester helped Afreximbank create an IT and data strategy. The strategy matched Afreximbank's goal to promote trade in Africa. The... executive team supported the new plan. Afreximbank's C-suite praised the work. The project focused on aligning technology with business needs.
Kotak Mahindra Bank - Banking
Kotak Mahindra Bank uses Salesforce to improve customer experiences. They unified lead management and loan processes. This helps approve loans... faster and cross-sell better. They also created a 360-degree customer view. This makes service seamless across products. Salesforce helped them consolidate 12 systems into one platform. This transformation took eight months.
One of North America’s top 10 financial institutions (Tier 1 Bank) - Banking
Quantifind helped a top North American bank modernize its KYC and AML compliance. The bank faced manual processes, false positives,... and high operational strain. Quantifind deployed an AI-powered risk monitoring solution with real-time alerts and unified risk intelligence. The bank saved over $10 million in operational costs and $1 million by consolidating data vendors. Analyst productivity improved and risk views became consistent across regions.
bunq - Banking
Everflow partner platform helped bunq, a mobile banking app from the Netherlands, grow its user base and expand globally. bunq needed a... solution to drive more users and support international growth. Everflow provided a platform for tracking partnerships and marketing, plus strong support. bunq used Everflow to manage user acquisition and optimize campaigns. The partnership enabled bunq to shine in the personal banking space.
Banco BV - Banking
IBM Cloudability helped Banco BV manage cloud costs across Google Cloud Platform, Microsoft Azure, and AWS. The bank needed better... visibility and control over cloud spending by team and budget. IBM Cloudability gave them real-time data, automated reporting, and cost-saving recommendations. Banco BV avoided nearly 30% of projected cloud costs over three years. Teams now make smarter decisions with accurate forecasting and improved financial discipline.
The Marketing Data Intelligence Blueprint for Better Selection Decisions in Consumer Goods
OUAI - Consumer Goods
Rakuten Advertising helped OUAI grow sales with a multichannel marketing strategy. OUAI faced a tough year in the beauty industry... and needed new ways to boost results. Rakuten Advertising used affiliate, paid search, and cross-channel messaging to reach more customers. The campaign included card-linked offers, loyalty partners, and YouTube video ads. OUAI saw a 21% higher view-through rate, a 114% increase in order count, and a 135% rise in affiliate channel sales year-over-year.
Genexa - Consumer Goods
Genexa used Suzy’s research platform to improve its marketing. The company wanted to connect better with consumers. Suzy’s tools helped... Genexa understand shopper behavior and refine its messaging. Genexa used real-time insights to adjust product positioning. This led to stronger engagement and higher sales.
Dr. Scholl's - Consumer Goods
Dr. Scholl's used Kantar's ConceptEvaluate and PackEvaluate to reposition its skin tag remover as a skincare product. The challenge was... to engage shoppers in the US and Canada who look for such products in the skincare section, not first aid. Kantar's research validated the new positioning and packaging, showing consumers expect to find the product in skincare. This insight helped Dr. Scholl's build a strong case for retailers and improved trade sell-in success.
A CPG company - Consumer Goods
MASS Analytics helped a CPG company measure the marketing effectiveness of 9 SKUs under one brand. The company used marketing... mix modeling to analyze their activities. The goal was to understand which marketing actions worked best. MASS Analytics provided tools to reduce time spent on data preparation. This let the company focus on higher-value project work. The solution aimed to improve marketing decisions for all 9 products.
Dude Wipes - Consumer Goods
Zoomph helped Dude Wipes measure ROI for their sports sponsorships. Dude Wipes used Zoomph to track broadcast and social media... assets. The platform gave them real-time data insights. This helped Dude Wipes activate and evaluate campaigns faster. They made better decisions using reliable data from Zoomph.
Recent adoption and success with Marketing Data Intelligence software in Financial Services
A global credit services brand - Financial Services
iSpot TV Conversions helped a global credit services brand track the impact of TV ads on digital and mobile conversions. The brand used... iSpot to measure web visits and app downloads linked to TV ad impressions. After optimizing its campaign to promote its mobile app, the brand saw a 30-50% spike in mobile activity and a 0.74% conversion rate, up from 0.61%. The campaign reached over 227 million viewers in less than four weeks, 44% more than the next competitor. iSpot enabled faster, more detailed reporting and improved marketing ROI tracking.
Client Services team (Confluence Technologies) - Financial Services
Confluence Style Analytics helped the Client Services team build a stability-focused portfolio. The team selected top U.S. equities with high... earnings and sales growth stability. The portfolio outperformed during market downturns like the Global Financial Crisis and 2022 sell-off. It underperformed in strong bull markets such as 2023 and 2024. The analysis showed strong alignment with low volatility and high profitability factors.
A fintech vendor in the commercial lending space - Financial Services
People Data Labs helped a fintech vendor in commercial lending fight fraud. The vendor struggled to verify small business applicants... due to limited data. Using the Person Enrichment API and Company Enrichment API, they enriched applicant records with B2B data. This made it easier to match applicants to their work history and screen out fraud. The solution led to faster loan approvals, better business matches, and more accurate fraud detection models.
Bitpanda - Financial Services
Clarisights helped Bitpanda improve digital marketing efficiency. Bitpanda needed fast, deep insights across 20+ ad channels in 30+ countries. Their... old BI setup was too slow and lacked detail for agile marketing. Clarisights gave them a single source of truth for all marketing data. The team now gets quick, flexible reports and can optimize campaigns faster. Bitpanda calls Clarisights a game-changer for user acquisition data.
Visa - Financial Services
Visa used the Market Logic Global Insights Exchange platform to improve how they share insights worldwide. They wanted to speed... up information sharing and make research management automatic. The platform helped Visa save money and time, reaching positive ROI in less than a year. Visa's teams now get answers to business questions much faster. The platform also helps avoid duplicate research and supports better decision-making.
Marketing Data Intelligence in Action in Retail
Sephora - Retail
Ometria helped Sephora with a major rebrand and the integration of Feelunique UK. Sephora used Ometria's predictive segmentation and campaign... performance tools to improve email marketing. The project focused on building sender reputation, customer communication, and tracking deliverability. Sephora saw a 17% uplift in click-through rate, 8.4% uplift in revenue per email, and 10.8% uplift in average order value from the email channel. Customer feedback and careful planning were key to the rebrand's success.
Online Hardware Store - Retail
An online hardware store was spending $4,000 on advertising, but only making $10 in sales for every $100 spent. Roistat analyzed their... ad channels and found several problems. They used Roistat's multichannel analytics to remove ineffective keywords, reduce duplicate keywords, and manage ad spending by location. They also set up call tracking to catch missed customer calls. After 3 months, the store reduced cost per lead from $200 to $12, cost per order from $2,200 to $150, increased deal conversion from 0.21% to 4.8%, sales conversion from 9% to 21%, and ROI by 176%.
A leading home furnishing retailer - Retail
Cuebiq's solution helped a leading home furnishing retailer measure the impact of their regional media campaigns. The retailer wanted to... track new customer visits to their stores. Using Cuebiq's methodology, the campaign generated 273 extra store visits, 2.78% above projections. Visits from exposed devices increased by 22.28% compared to unexposed devices. The retailer gained clear insights into campaign effectiveness and new customer acquisition.
Answear - Retail
OWOX BI helped Answear create consistent KPIs for every team. Before, different teams had different numbers for revenue. OWOX BI... set up a single source of truth. Now, all teams trust the same metrics. This made reporting faster and easier. Answear can now automate reports and empower self-service analytics.
Recent adoption and success with Marketing Data Intelligence software in Hospital And Health Care
Cardinal Health WaveMark Solutions - Hospital & Health Care
DemandScience helped Cardinal Health WaveMark Solutions grow their sales pipeline by 417%. WaveMark used DemandScience to find and target the... right accounts earlier in the buying journey. This let them deliver better content and messaging to key decision-makers. As a result, they shortened their sales cycle by 39%. Marketing-influenced opportunities increased from 10% to 68%.
Cardinal Health WaveMark Solutions - Hospital & Health Care
DemandScience helped Cardinal Health WaveMark Solutions grow their sales pipeline by 417%. WaveMark used DemandScience to find and target the... right accounts earlier in the buying journey. This let them deliver better content and messaging to key decision-makers. As a result, they shortened their sales cycle by 39%. Marketing-influenced opportunities increased from 10% to 68%.
Cardinal Health WaveMark Solutions - Hospital & Health Care
DemandScience helped Cardinal Health WaveMark Solutions grow their sales pipeline by 417%. WaveMark used DemandScience to find and target the... right accounts earlier in the buying journey. This let them deliver better content and messaging to key decision-makers. As a result, they shortened their sales cycle by 39%. Marketing-influenced opportunities increased from 10% to 68%.
Flatiron Health - Hospital & Health Care
Crayon helped Flatiron Health organize and share competitive intelligence. Before Crayon, Flatiron had scattered market knowledge and outdated competitor profiles.... The team used Crayon to capture, filter, and centralize competitive data. Product marketing could now deliver timely, targeted insights to sales, product, and other teams. Crayon became the main source for competitive research, saving time and improving the quality of intelligence across the company.
The Latest Marketing Data Intelligence Deployments delivering value in Insurance
Fortune 1000 commercial property insurer - Insurance
InfoDesk helped a Fortune 1000 commercial property insurer use AI to manage data overload. The insurer achieved 89% engagement across... executive teams with curated intelligence briefings. They saved over 1,296 hours each year by automating manual monitoring. Time-to-insight dropped from 31 days to near real-time. The solution improved underwriting risk, fraud detection, and strategic planning.
A leading global reinsurance firm - Insurance
Contify’s market and competitive intelligence platform helped a leading global reinsurance firm modernize its intelligence operations. The company automated data... gathering from over 1 million sources, cutting manual collection time by 70%. Insights turnaround improved from days to hours. Analyst productivity doubled, and report delivery shifted from monthly to weekly. The platform’s AI features enabled faster, more accurate decision-making and real-time competitive monitoring.
A top 5 US health insurer - Insurance
Data Axle helped a top 5 US health insurer use data and analytics to improve customer acquisition. The insurer faced... challenges with regional product differences and complex marketing needs. Data Axle provided database services, consumer data, and expert analytics. The results included a 32% reduction in disengaged website visitors, a 4-8.2% lift in acquisition rates for target audiences, 3,000 hours of labor saved, and a 5 percentage point increase in lead quality.
The Marketing Data Intelligence Blueprint for Better Selection Decisions in Telecommunications
Comcast's AudienceXpress - Telecommunications
Upwave helps AudienceXpress from Comcast improve brand measurement. AudienceXpress uses Upwave to get detailed insights. These insights help them optimize... brand outcomes. They can now show the value of brand-building. Upwave's platform supports better decision-making for AudienceXpress.
Ericsson - Telecommunications
Intelligence2day® helped Ericsson improve its Competitive Intelligence. Ericsson's GSM business unit faced wasted time and money searching for information and... buying duplicate reports. The team created the Business Information Center (BIC) to centralize and digitize content. This system made it easier to find information and reduced costs. BIC became one of the largest Competitive Intelligence systems in the world.
Marketing Data Intelligence in Action in Management Consulting
A Top Management Consulting Firm - Management Consulting
Intellizence CXO Changes Dataset helped a top management consulting firm build a forecasting model. The firm needed data on CXO... appointments and changes to improve their ad spend predictions. Intellizence provided quick access to historical CXO data through API and CSV. This saved the firm time and money on data curation. The team finished their project on schedule by focusing on model building instead of manual research.
KPMG - Management Consulting
KPMG used Informatica cloud solutions to modernize its data infrastructure. The company moved its master data management and data quality... platforms to the cloud. This helped KPMG master 100% of its data in the cloud and deliver data 5 times faster. The new system created an AI-ready central data catalog. KPMG can now support clients' AI needs with trusted, reliable data.
The Marketing Data Intelligence Blueprint for Better Selection Decisions in Apparel And Fashion
A fashion advertiser - Apparel & Fashion
Pacvue and KINESSO used Walmart Connect's dynamic bidding for a fashion advertiser. The advertiser wanted to improve sales from their... automatic Sponsored Search campaign. Pacvue helped test an optimized bidding strategy for 21 days. The test led to a 20% increase in ad-attributed sales, 12% more orders, and a 5% rise in conversion rate share. The advertiser now uses this approach in other Walmart Connect campaigns.
A fitness apparel and accessories manufacturer and retailer based in England - Apparel & Fashion
Improvado ETL system helped a fitness apparel brand in England manage their marketing data. The company struggled with manual reporting... and non-normalized data from many digital channels. Improvado integrated with their data warehouse and set up custom data views for paid and organic sources. This saved the company 50-60 working hours per week. Analysts now focus on strategy and predictive models, making the company more flexible and increasing ROI.
Recent adoption and success with Marketing Data Intelligence software in Information Services
Twiplomacy - Information Services
Audiense helped Twiplomacy find and connect with over 1,000 diplomatic missions and journalists. Twiplomacy used the Audiense Platform to identify... and segment key profiles in their target audience. This led to a 25% response rate from their outreach. The solution improved Twiplomacy’s ability to engage with senior diplomatic and media contacts. Audiense enabled more direct communication for Twiplomacy’s social media research and reporting.
Twiplomacy - Information Services
Audiense helped Twiplomacy find and connect with over 1,000 diplomatic missions and journalists. Twiplomacy used the Audiense Platform to identify... and segment key profiles in their target audience. This led to a 25% response rate from their outreach. The solution improved Twiplomacy’s ability to engage with senior diplomatic and media contacts. Audiense enabled more direct communication for Twiplomacy’s social media research and reporting.
The Marketing Data Intelligence Blueprint for Better Selection Decisions in Health Wellness And Fitness
India’s leading personal wellness brand - Health, Wellness And Fitness
CustomerLabs helped India’s leading personal wellness brand overcome Meta’s strict data privacy rules. Meta blocked their purchase events and custom... audiences, stopping ad campaigns and hurting revenue. CustomerLabs used server-side tracking, event renaming, and data scrubbing to restore ad account access in less than 24 hours. The brand achieved a high event match quality score of 9.3, regaining full ad performance and compliance.
D’Andra D. Bingham, MD - Health, Wellness And Fitness
NextGen Ambient Assist helped D’Andra D. Bingham, MD bring fun back to clinic days. The AI-powered solution reduced documentation time... and eased administrative work. This improved the provider experience and patient care. NextGen Ambient Assist supports small healthcare practices with efficient workflows.
Marketing Data Intelligence in Action in Automotive
Toyota - Automotive
Toyota wanted to check the quality of traffic in their digital ad campaigns. They had many suppliers and needed to... find fake traffic. pragmaticBOX used their Quality algorithm to track user paths and spot fraud. After the first month, Toyota saw which traffic was real and which was fake. Over 90% of traffic from some suppliers was found to be fake. Now, Toyota checks all suppliers and audits them often to keep their campaigns safe.
A leading automotive parts and accessories retailer - Automotive
A large auto parts and accessories retailer had trouble getting full search insights to improve their store performance. They used GrowByData’s... Search Monitoring technology and services to see their true ad rankings and the competitive landscape. The team found they could save money on branded keywords where they already ranked well. They moved $55,000 of ad budget to weaker keywords. This change led to a 20% increase in revenue.
Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Internet
Google - Internet
Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to... know if AI could improve return on ad spend and sales effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.
GrabOn - Internet
GrabOn is a platform in India that helps people find discounts and deals. They had trouble with data being spread... out, duplicate data, and tracking customer journeys. They also found it hard to give credit to the right marketing channels. After using Trackier, they saw a 738.26% growth in conversions and a 70% increase in revenue. Trackier helped them track better and prevent fraud.
The Latest Marketing Data Intelligence Deployments delivering value in Entertainment
Liberty International Tourism Group - Entertainment
Adverity helped Liberty International Tourism Group centralize and automate their data management. The company eliminated manual, error-prone processes and improved... productivity. Teams accessed high-quality data, enabling business growth during a challenging period. Stakeholders quickly aligned on new KPIs brought by the pandemic. Adverity provided strong support, acting as an extension of the team.
Recent adoption and success with Marketing Data Intelligence software in Government Administration
UK Export Finance - Government Administration
Beauhurst helped UK Export Finance find and support the best SMEs for export credit. The platform made it easy to... filter and target high-potential businesses. UK Export Finance used real-time data and risk signals to assess companies quickly and manage risk. The Collections feature improved how they track and report on supported firms. Dedicated support from Beauhurst ensured the team got the most value from the platform. UK Export Finance now makes faster, smarter decisions and shows more impact for British exporters.
Recent adoption and success with Marketing Data Intelligence software in Media Production
Gentosha Gold Online - Media Production
SHANNON MARKETING PLATFORM helped 株式会社幻冬舎ゴールドオンライン manage over 500 annual seminars for wealthy clients. The platform streamlined event registration, reduced administrative... work, and enabled data-driven planning. Integration with J-Stream Equipmedia automated webinar delivery, cutting weekend work. The company saw increased membership, broader attendee demographics, and more efficient marketing campaigns. Most seminar projects now meet their attendee targets, and staff can focus on planning and speaker coordination.
Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Manufacturing
Idaho Forest Group - Manufacturing
Vector Solutions helped Idaho Forest Group improve EHS management. The company used the platform to track, analyze, and report health... and safety activities. This led to better safety compliance and reduced risk. Idaho Forest Group streamlined incident management and safety reporting. The solution supported their large manufacturing operations.
Recent adoption and success with Marketing Data Intelligence software in Hospitality
350-room upper upscale hotel at London Heathrow Airport (part of a major international chain) - Hospitality
Knowland helped a 350-room hotel at London Heathrow Airport win business from competitors. The hotel faced tough competition and needed... to grow revenue. Using Knowland, the sales team found qualified prospects and tailored their outreach. They shifted an account from a rival hotel and secured bookings for the next 12 months. The platform improved sales confidence and helped the team focus on high-potential accounts.
The Latest Marketing Data Intelligence Deployments delivering value in Publishing
Penguin Random House - Publishing
Similarweb helps Penguin Random House understand readers in real time. The Consumer Insights team uses Keyword Research and Audience Analysis... tools to track what people search for and where they go online. They use these insights to adjust marketing and publishing messages quickly. The team builds a full picture of their audience and shares it with marketing and authors. Similarweb gives them data they could not get from other vendors.
Recent adoption and success with Marketing Data Intelligence software in Pharmaceuticals
Top-10 biopharma - Pharmaceuticals
Aktana’s Contextual Intelligence Engine helped a top-10 biopharma boost sales and engagement. The company faced low HCP access and digital... overload. Aktana integrated internal data science models and delivered next best action (NBA) suggestions to 600 reps across 8 therapeutic areas. Reps who used NBA saw 14% higher sales in 9 months. NBA suggestions drove $2.5–$8M in annual incremental sales. Projections show over $30M in annual upside as adoption grows.
The Marketing Data Intelligence Blueprint for Better Selection Decisions in Legal Services
US Chamber of Commerce Institute for Legal Reform - Legal Services
Sensor Tower’s Pathmatics digital advertising insights helped the US Chamber Institute for Legal Reform track law firm ad spend and trends. The Institute needed... detailed, actionable data for research and strategy. Sensor Tower’s team built a custom reporting solution, tagging ads and delivering monthly reports tailored to the Institute’s needs. The data integrated into their dashboard, saving significant time and resources. The Institute now gets updated, precise insights without manual work.
Recent adoption and success with Marketing Data Intelligence software in Consumer Electronics
global consumer electronics company - Consumer Electronics
MSIGHTS helped a global consumer electronics company improve digital campaign optimization. The company wanted better metrics than just clicks and... impressions. MSIGHTS unified and analyzed campaign data, tracking both consumer attitudes and engagement. The MSIGHTS Platform let the client compare performance across markets and channels. The company achieved up to 6X ROI from its campaign investments.
Marketing Data Intelligence in Action in Restaurants
Fazoli’s - Restaurants
Punchh helped Fazoli’s boost loyalty sales by 17% and online ordering sales by 5X. The restaurant chain used Punchh’s customer... loyalty program and mobile app to deliver seamless online ordering and personalized offers. Integrations with Olo and Brink enabled curbside, drive-thru, and delivery options. Fazoli’s restructured its rewards program, letting members unlock rewards faster and redeem them online. The brand saw a 138% year-over-year spend lift and a 10% quarter-over-quarter participation increase.