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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Marketing And Advertising

 

Intelsio - Marketing And Advertising - Small

USA

Intelsio used Everflow to launch Shed’s affiliate program with a single anchor affiliate. In the first month, this campaign generated... $431,601 in gross sales for Shed’s telehealth weight loss offer. Intelsio refreshed ad copy every two weeks to fight audience fatigue and used Everflow’s event tracking to optimize every stage of the funnel. Conversion rates improved by 31% in four months. Strategic media buying and multi-touch attribution helped expand Shed’s reach and measure true campaign impact.

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A small agency - Marketing And Advertising - Small

Resonate’s AI-powered insights helped a small agency find new audiences. The agency used the platform to reveal unexpected demographic trends.... They tailored creative messaging for better results. Refined targeting led to a 15.4% boost in conversions. The agency challenged old assumptions and improved ROI for their clients.

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Digital Matter - Marketing And Advertising - Small

New York City, USA

Adverity helped Digital Matter, a marketing consultancy, automate data integration and harmonization. Manual data collection in Excel was slow and... error-prone. With Adverity, Digital Matter now gets consistent, high-quality data from multiple sources. Staff spend less time on manual tasks and more on client strategy. Dashboards and Tableau visualizations make insights easy to share. Efficiency improved and reporting is faster and more accurate.

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WSI - Marketing And Advertising - Large

Toronto, Canada

NinjaCat helped WSI, a global digital marketing agency, cut reporting time by 40%. The team saved 15 hours per week... and improved client satisfaction scores by 25% in three months. NinjaCat automated data integration and reporting, letting WSI onboard 10% more clients without hiring more staff. The platform boosted productivity, enabling a 30% increase in monthly reports. WSI now delivers faster, more accurate insights and has scaled operations efficiently.

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XenTraffic - Marketing And Advertising - Small

USA

Voluum helped XenTraffic increase ROI by over 30%. XenTraffic used Voluum to manage data from more than 30 ad networks.... The platform enabled advanced conversion tracking and A/B testing. XenTraffic recorded almost 200,000 conversions in one year, with 90% from the United States. Voluum's analytics and AI-backed features supported better traffic and profitability decisions.

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Alliant - Marketing And Advertising - Medium

Brewster, USA

Alliant used SAS Analytics to move from an on-site setup to a flexible cloud environment. Stratacent designed the cloud infrastructure... for Alliant. Alliant ran 1,400 analytical models and saw a 150% improvement. The move brought faster operations and better customer experience. SAS made advanced analytics accessible for Alliant as an SMB.

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Fanbase Digital Agency - Marketing And Advertising - Small

USA

ReportGarden helped Fanbase Digital Agency improve client satisfaction with custom reporting tools. Fanbase used ReportGarden to create tailored reports for... each client. This made it easy to show the value of their digital marketing strategies. Clients saw exactly how their marketing dollars were spent. The agency built more trust and long-term partnerships. Reporting became faster, letting Fanbase focus more on strategy.

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Silver Beacon Marketing - Marketing And Advertising - Small

USA

Swydo helped Silver Beacon Marketing bring SEO, PPC, social, and email data into one report. The agency used to spend... hours combining data from different platforms and fixing errors. With Swydo, they now save 3-4 hours each week on report prep. Reports are easy to customize and look professional. Clients get their reports on time, and the agency can track extra metrics for internal use.

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Motion VFX - Marketing And Advertising - Small

Rzeszów, Poland

Motion VFX used OWOX BI SQL Copilot to improve their data strategy. They struggled with other tools because they lacked... SQL knowledge. OWOX BI made data analysis easy for them. The team quickly unlocked valuable insights. Reporting became much more efficient. They recommend OWOX BI for its simplicity and effectiveness.

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AudienceXpress (Comcast) - Marketing And Advertising - Large

New York, USA

AudienceXpress used Upwave to improve brand measurement. They gained detailed insights into their campaigns. This helped them optimize brand outcomes.... Upwave's platform allowed AudienceXpress to show the power of brand building. The partnership focused on using data to prove results.

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Convosphere - Marketing And Advertising - Small

London, UK

Audiense helped Convosphere find 300 micro-influencers for a CBD ecommerce client. Strict UK ad rules made it hard to promote... CBD products online. Convosphere used Audiense to filter influencers by interest, bio, and location. They focused on wellness, sports, indulgence, and pets. The process led to authentic influencer partnerships and successful campaign promotion.

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Convosphere - Marketing And Advertising - Small

London, UK

Audiense helped Convosphere find 300 micro-influencers for a CBD ecommerce client. Strict UK ad rules made it hard to promote... CBD products online. Convosphere used Audiense to filter influencers by interest, bio, and location. They focused on wellness, sports, indulgence, and pets. The process led to authentic influencer partnerships and successful campaign promotion.

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Publicis Groupe - Marketing And Advertising - Very Large

Paris, France

Publicis Groupe faced rising demand for marketing effectiveness analysis as advertisers spent millions across many channels. They needed to quickly... understand the impact of each media channel to optimize budgets and improve performance. MASS Analytics provided a solution to boost analytics team efficiency and deliver faster, actionable insights. This helped Publicis Groupe meet client needs for rapid, strategic recommendations.

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MRM//McCann Singapore - Marketing And Advertising

Digimind helped MRM//McCann Singapore use social media listening. The agency created content for the Hershey’s Happygrams campaign. They focused on... customer needs using social media intelligence. The solution supported content that connects with people. The case shows how social listening tools help agencies build better campaigns.

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V Digital Services - Marketing And Advertising - Large

TapClicks AI Agents helped V Digital Services save time by automating campaign monitoring and reporting. The agency used Executive Insights... Summary and Top & Bottom Performer Insights to quickly understand client campaign performance. Departmental dashboards let teams track KPIs and spot drops in traffic, conversions, and costs-per-lead. This freed up time for campaign optimization and better client communication. CSMs now focus on the most important accounts, improving efficiency and prioritization.

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New Media Advisors - Marketing And Advertising

Growth Channel's demand-side platform helped New Media Advisors cut campaign costs by 30%. The media team set up campaigns 3-4... hours faster. They saved 2-3 days on data analysis and reporting. Native integrations replaced other DSPs and sped up campaign launches by 3-5 days. The platform removed managed service and minimum spend limits.

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MiQ - Marketing And Advertising - Large

Bombora's Company Surge Intent data helped MiQ boost B2B campaign results. MiQ used real-time buyer signals for smarter audience targeting... and omnichannel activation. They saw a 28% lift in click-through rates and a 40% increase in site visits. Closed-won rates rose by 28% for onsite leads. Bombora’s B2beacon measurement gave MiQ full-funnel visibility and improved attribution, leading to sharper insights and better client outcomes.

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Bullseye Sellers - Marketing And Advertising - Medium

Wicked Reports helped Bullseye Sellers cut Joanna Vargas' new customer acquisition cost by 40%. The team used Wicked’s Advanced Signal... and 5 Forces AI to lower nCAC from $116 to $69 in one month. They gained clear, trusted attribution across Meta, Shopify, and Google Ads. The solution provided first-party, click-based attribution and real order-level data. Bullseye Sellers now makes better decisions with accurate, omnichannel marketing analytics.

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Cuelinks - Marketing And Advertising

Trackier helps Cuelinks manage partner and affiliate campaigns. The platform gives real-time traffic analysis and automated optimization. Rachit Chugh, senior... operations manager at Cuelinks, praises Trackier's client support. He says the customer success manager goes above and beyond. Cuelinks rates Trackier 10 out of 10 for support and service.

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The Latest Marketing Data Intelligence Deployments delivering value in Information Technology And Services

 

BitSight - Information Technology And Services - Medium

Boston, USA

BitSight used Trendemon to boost conversions from their blog. Eric, the senior digital marketing manager, faced low engagement and static... content. He used Trendemon’s dynamic content promotion and machine learning to target visitors and promote gated assets. This led to a 54% increase in ICP conversions, a 37% rise in overall blog conversions, and a 28% jump in engagement rate. Eric also saved hours each week by automating content promotion and analytics.

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SAS - Information Technology And Services - Very Large

Cary, USA

SAS used Klue and Highspot to give sales teams fast, actionable competitive insights and battlecards. The Competitive Insights team supported... over 2,000 sellers worldwide. Klue Intel Digest engagement rose by 200%, with 2,500 interactions in August 2023. Sales and marketing user adoption increased by 75% since August 2022. SAS doubled their competitive enablement utilization rate to over 60%.

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Atlas Systems - Information Technology And Services - Large

Princeton, USA

Nexsales helped Atlas Systems expand beyond financial services and life sciences by identifying 45,000 new accounts. Their data analysts used... a scientific approach to map the total addressable market and build 75,000 ICP-aligned contacts. Nexsales generated over 160 sales qualified leads and created a $5.23 million sales pipeline. Three new opportunities were closed, boosting Atlas Systems' revenue growth. The Revenue Intel Dashboard tracked market penetration and RevOps performance.

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Pax8 - Information Technology And Services - Medium

Greenwood Village, USA

Pax8 used Enlyft and Microsoft CloudAscent Data Escrow to boost their OneCloud program. The solution helped Pax8 accelerate sales and... marketing efforts. Enlyft provided sales intelligence and account targeting. This partnership supported Pax8’s cloud growth strategy. The case highlights the value of data-driven sales enablement.

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Norsk helsenett SF (NHN) - Information Technology And Services - Medium

Trondheim, Norway

IBM FlashSystem 9500 helped Norsk helsenett SF cut rack space by 95% and energy use by 79%. The new storage... platform improved performance and security for Norway’s healthcare ICT. NHN reduced power costs by USD 45,000 and maintenance by USD 180,000 per year. The migration took just four weeks and was easy. NHN now meets strict uptime and sustainability needs for national healthcare.

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Lark - Information Technology And Services - Large

FlashRev by FlashLabs helped Lark boost outbound meetings and speed up its sales pipeline. Lark used sales intelligence and engagement... tools to find and connect with the right prospects. The platform's GTM plays improved outreach and targeting. Lark saw more meetings with high-potential leads and a faster sales cycle. Sales teams refined strategies in real time, leading to higher conversion rates.

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World Wide Technology - Information Technology And Services

Sococo helped World Wide Technology move to a virtual office. The company needed to hire more people and work with... clients in new ways. Sococo made it easy for teams and clients to meet online from anywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.

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TimeXtender - Information Technology And Services - Large

DemandScience PureSyndication helped TimeXtender expand in the US market. TimeXtender needed lower cost per lead, better tracking, and more qualified... leads. With PureSyndication, they saw 4x more qualified leads per month and a 45% lower cost per lead. The process was simple and organized. TimeXtender praised DemandScience for precise targeting and high-quality leads.

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TimeXtender - Information Technology And Services - Large

DemandScience PureSyndication helped TimeXtender expand in the US market. TimeXtender needed lower cost per lead, better tracking, and more qualified... leads. With PureSyndication, they saw 4x more qualified leads per month and a 45% lower cost per lead. The process was simple and organized. TimeXtender praised DemandScience for precise targeting and high-quality leads.

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TimeXtender - Information Technology And Services - Large

DemandScience PureSyndication helped TimeXtender expand in the US market. TimeXtender needed lower cost per lead, better tracking, and more qualified... leads. With PureSyndication, they saw 4x more qualified leads per month and a 45% lower cost per lead. The process was simple and organized. TimeXtender praised DemandScience for precise targeting and high-quality leads.

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Recent adoption and success with Marketing Data Intelligence software in Retail

 

Zalando - Retail - Very Large

Berlin, Germany

Innervate helped Zalando automate 364 brand awareness and consideration campaigns across 25 European markets. Zalando used Innervate’s dynamic design templates... and automated campaign management to save time and reduce manual work. The solution enabled Zalando to run personalized campaigns year-round, freeing creative teams to focus on strategy. The partnership improved efficiency and allowed campaigns to launch faster. Zalando’s marketing teams now deliver consistent, trend-driven campaigns without overloading staff.

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Lands' End - Retail - Large

Dodgeville, USA

Data Axle helped Lands' End improve its email marketing with targeted, triggered campaigns. Responsive design and personalized emails led to... a 5% increase in clicks and 17% more revenue. Remarketing triggers doubled the audience and boosted revenue by 70% for that program. Lifecycle emails raised click-to-open rates by 25% and created a new revenue stream. Reactivation campaigns re-engaged inactive subscribers, generating a quarter of lifecycle program revenue.

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Whittard of Chelsea - Retail - Medium

London, UK

Ometria helped Whittard of Chelsea boost customer loyalty and retention. The brand launched Whittard Rewards to engage shoppers and reduce... churn. With Ometria, they saw a 32% increase in repeat rate and a 17% drop in churn. Automation now drives 62% of email revenue. Email campaigns led to a 34% year-over-year rise in in-store orders. Whittard hit their membership goal five months early, showing strong CRM and omnichannel results.

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Ehrenkind - Retail - Small

Germany

Admetrics helped Ehrenkind improve their ad performance. With Admetrics, Ehrenkind saw a 60% increase in ROAS. They also reduced their... cost per order by 25%. The team optimized their Meta ad spend with more confidence. Philipp Richter from Ehrenkind shared these results. Admetrics made their advertising more effective.

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A leading home furnishing retailer - Retail - Large

Cuebiq helped a leading home furnishing retailer measure the impact of regional media campaigns. The retailer saw 273 more store... visits, beating projections by 2.78%. Visits from new customers increased by 22.28% compared to those not exposed to the campaign. Using control versus exposed device analysis, the retailer confirmed these visits were from new customers. The campaign proved effective in driving store traffic and acquiring new customers.

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Anthropologie - Retail - Large

Philadelphia, USA

Funnel helped Anthropologie automate marketing data and reporting. The marketing team reduced meeting prep time from hours to minutes. Marketers... can now self-serve insights without SQL. Finance gained accurate, real-time visibility into ad spend. This trust led to more budget for growth.

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Flybuys - Retail - Large

Kasada Bot Defense helped Flybuys stop login fraud and account takeover attacks. Flybuys needed to protect its 8.7 million members... from bot traffic and credential abuse. Kasada gave Flybuys visibility into all traffic and blocked bots from the first page load. The solution improved site performance and protected member data without CAPTCHAS. Flybuys now delivers a secure, seamless customer experience with Kasada's anti-bot technology.

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National Home Furniture Retailer - Retail - Large

Commerce Signals' Transaction-Based Audiences helped a national home furniture retailer boost sales by 26%. The retailer used programmatic display ads... to target high-value buyers and recent movers. Commerce Signals built custom audiences using credit and debit purchase data. The campaign achieved a 420% return on ad spend. The retailer gained new insights into customer behavior and campaign impact.

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Central England Co-operative - Retail - Large

Mintel provided a market research report to Central England Co-operative. The report helped teams like business development, data and analytics,... and retail ops. Central England Co-operative used the insights to shape their online channel strategy. The report gave useful market context for decision making. Multiple business areas engaged with the findings.

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Marketing Data Intelligence in Action in Other Industries

 

RSK - Environmental Services - Large

Helsby, UK

RSK used Beauhurst to speed up its M&A pipeline in the UK and Germany. The platform helped RSK cut research... time by 50%. RSK identified hundreds of qualified acquisition targets with detailed contact info. Beauhurst gave RSK in-depth market and competitor reports. The team now tracks M&A activity and funding rounds for better decision-making. Centralized data replaced manual research, supporting faster, evidence-led acquisitions.

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- Small

Informatica Cloud Data Marketplace helps automate order fulfillment and data provisioning. The solution uses REST APIs and cloud application integration... to streamline workflows. It enables self-service data access, approval automation, and integration with external systems. The platform supports real-time reporting and external workflow integration. Automated provisioning reduces manual intervention and speeds up data delivery.

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TSMC (Taiwan Semiconductor Manufacturing Co. Ltd.) - Semiconductors - Very Large

Hsinchu, Taiwan

TSMC faces rising water supply risks due to climate change and increased chip production. Water shortages could cut TSMC's output... by up to 10% by 2030 if not managed well. The company relies on advanced water recycling and close cooperation with local governments. Recent droughts in Taiwan have tested TSMC's resilience, but no major operational impact is expected in the next three years. Water security is now a key factor in TSMC's credit profile and global supply chain stability.

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- Small

RealityMine Connect ran a pilot study in the USA to measure streaming viewing habits during the holiday season. The study explored... the gap between what viewers say they watch and what they actually watch. It focused on audience engagement, service usage, and content performance across streaming platforms. The findings help advertisers and media companies understand real consumer behavior. This supports better audience measurement and advertising intelligence.

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AutoScout24 - Automotive

Semrush helped AutoScout24 improve their online visibility with advanced SEO tools. AutoScout24 used Semrush Enterprise to drive growth and boost... their search rankings. The platform supported their digital marketing strategy. Results included faster visibility and increased website traffic. Semrush enabled AutoScout24 to maximize their SEO performance in the automotive sector.

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A services provider for high energy industries

A services provider for high energy industries used a hybrid analytics approach. Their executive, called the Gunslinger, combined gut-driven decisions... with peer insights. This helped the company move faster than competitors in new markets. The Gunslinger valued experience and quick action over deep statistical analysis. This approach let them capitalize on opportunities before rivals.

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Roblox - Gaming - Very Large

Sensor Tower’s Mobile App Insights helped Roblox boost user engagement. Roblox used Sensor Tower to find trending game genres and... pick the best experiences to feature. In Latin America, they saw an 80% higher conversion rate by promoting shooter games. Data-driven marketing let Roblox reach more players and grow their community. Sensor Tower’s platform gave Roblox the tools to make smart, targeted decisions.

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CasinoFriday - Gaming

Cellxpert helped CasinoFriday recruit top affiliates for their new affiliate program. The platform offered real-time data and customizable reports, building... trust and transparency. CasinoFriday used Cellxpert’s postbacks and APIs to track affiliate data easily. They also used flexible compensation plans to boost affiliate satisfaction. After launch, CasinoFriday saw a 40% increase in conversion rate from registrations to deposits within two months.

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Marketing Data Intelligence in Action in Financial Services

 

Global Italian-based investment management firm - Financial Services - Large

Italy

Revolution gave a global Italian investment firm a single platform for performance measurement and risk control. The firm needed to... merge these activities to support growth and manage risk data and costs. Revolution helped optimize data flows and reduce operational risk. The firm now reports to portfolio managers, clients, and regulators from one solution. Productivity improved and risk coverage costs are under control.

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UNIQA Ventures - Financial Services - Small

Vienna, Austria

CB Insights helped UNIQA Ventures compete with larger VC firms. The platform filled knowledge gaps for their team. UNIQA Ventures... used predictive signals to find startups early. They tracked portfolio performance in real time. The CEO said CB Insights helped them cover all verticals like the biggest VC firms.

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Bitpanda - Financial Services - Medium

Vienna, Austria

Clarisights helped Bitpanda, a leading European crypto platform, unify all marketing data into a single source of truth. Bitpanda's marketing team... needed fast, granular insights across 20+ channels to optimize campaigns and creative assets. Before Clarisights, they relied on slow, high-level BI tools that limited agility and missed optimization chances. With Clarisights, marketers now self-serve detailed reports, spot creative fatigue early, and test new ideas quickly. This led to more performance tests, better collaboration, and faster, data-driven decisions.

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TRAC (Third Round Analytics Capital) - Financial Services - Small

Sonoma, USA

TRAC uses Similarweb to power its data-driven venture capital strategy. The firm relies on Similarweb's web analytics and API to... feed its investment algorithms. This helps TRAC evaluate companies using web traffic, engagement, and SEO metrics. Their custom dashboard blends Similarweb data for portfolio management and competitive analysis. TRAC credits Similarweb with helping them identify strong investments and support portfolio growth.

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A global credit services brand - Financial Services - Very Large

iSpot TV Conversions helped a global credit services brand track the impact of TV ads on web and mobile conversions. The brand saw... a 30-50% spike in mobile activity and a 44% increase in campaign reach. Conversion rates rose from 0.61% to 0.74% after optimizing creative to promote its mobile app. Real-time analytics replaced slow, limited agency reports. The brand now uses iSpot daily to optimize campaigns and measure ROI.

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Voya Financial - Financial Services - Very Large

New York, USA

Voya Financial used aytm to speed up their consumer insights process. Their small insights team faced long wait times with... traditional research vendors, making it hard to keep up with a fast-changing market. By switching to aytm’s agile research platform, they reduced time to insight and improved their ability to deliver timely, relevant data. The partnership helped the team do more with less and increased their influence with business stakeholders. Voya now gets good, fast, and affordable research support.

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FinTrU - Financial Services - Medium

Belfast, UK

FinTrU used ABBYY Document AI to automate complex regulatory document workflows for global banks. Analysts previously spent hours reviewing thousands... of long, inconsistent financial documents. With ABBYY’s OCR and intelligent document processing, FinTrU’s TrU Label platform achieved a 99% first-time pass rate in compliance review and 96% document classification accuracy. Document processing efficiency improved by 40%, and manual data entry errors dropped by 40%. The solution also delivered 15% cost savings for FinTrU and its clients.

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A fintech vendor in the commercial lending space - Financial Services

People Data Labs helped a fintech vendor in commercial lending fight fraud. The vendor struggled to verify small business applicants... due to limited data. Using the Person Enrichment API and Company Enrichment API, they enriched applicant records with B2B data. This made it easier to match applicants to their work history and screen out fraud. The solution led to faster loan approvals, better business matches, and more accurate fraud detection models.

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The Latest Marketing Data Intelligence Deployments delivering value in Consumer Goods

 

Dr. Scholl's - Consumer Goods - Large

Parsippany, USA

Dr. Scholl's wanted to expand its skin tag remover into the skincare market. They used Kantar's ConceptEvaluate and PackEvaluate tools... to test product positioning and packaging. Research showed shoppers expect the product in the skincare section, not first aid. Insights helped Dr. Scholl's choose the best concept and packaging. The findings improved trade sell-in and guided a successful product launch.

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Cookd - Consumer Goods - Small

Chennai, India

Cookd used CustomerLabs 1PD Ops to improve their Meta ad campaigns. They faced high customer acquisition costs and low purchase... value, with $270 spent to acquire a $300 customer. By implementing first-party domain tracking, they retained cookies and improved attribution. They created custom conversion events based on average order value to train Meta's algorithm. This led to a 35% increase in ROAS and a 45% decrease in cost per purchase. Cookd no longer relied on Shopify for campaign optimization.

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DUDE Wipes - Consumer Goods - Small

Chicago, USA

DUDE Wipes used Zoomph to track ROI on broadcast and social media. The brand wanted better data to support fast... sports sponsorships. Zoomph gave them real-time insights for campaign activation and evaluation. This helped DUDE Wipes make quick, informed decisions. They improved how they measured and managed their marketing efforts.

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RTIC Outdoors - Consumer Goods - Medium

Houston, USA

Anteriad Growth Accelerator helped RTIC Outdoors generate $2. 7 million in incremental revenue. RTIC saw 11% growth in its B2B...business within six months. The solution used multi-channel marketing and advanced measurement analytics. RTIC moved from stalled growth to strong B2B results. The program produced $8.5 million in new B2B quotes and a 6.7x return on ad spend. RTIC measured true business impact using incrementality testing and match-back analysis.

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Wild Cosmetics - Consumer Goods - Small

London, UK

Wild Cosmetics used Conjura to unify product and fulfilment data. Before, they relied on Excel and struggled with slow, manual... stock forecasting. Conjura’s analytics platform gave them daily SKU performance and a single view of sales. This improved stock forecasting accuracy and helped refine their pick and pack strategy. Wild moved popular items for faster fulfilment and used insights to adjust pricing and discounts.

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Essity - Consumer Goods - Very Large

Stockholm, Sweden

Essity used Intelligence2day® to quickly set up a dashboard for monitoring trending topics. The platform helped automate and decentralize competitive... intelligence tasks. This led to a notable improvement in productivity. Essity could track business trends in real time and share insights across teams. The solution supported better decision-making for their global operations.

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Apivita - Consumer Goods - Medium

Altosight helped Apivita automate price tracking for their products across ecommerce retailers. Before, Apivita spent 11 hours each week manually... checking prices, with limited data and frequent errors. With Altosight, they now get daily, accurate reports for most of their catalog and competitors. This change gives them at least 7 times more data and saves 11 hours per week. The team now focuses on more meaningful work and has better market insight.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Food And Beverages

 

A fast-growing beverage brand - Food & Beverages - Medium

Keen’s predictive planning platform helped a fast-growing beverage brand boost marketing ROI by 75%. The brand used Keen to model... marketing spend and forecast outcomes before investing. Marketing investment intensity rose from 6.8% to 10.8% of revenue. Total revenue jumped 65% year-over-year, with 11% of growth from smarter marketing. The brand’s enterprise value grew 13X, leading to a ~$2B acquisition.

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Illycaffe - Food & Beverages - Medium

Trieste, Italy

Improvado helped Illycaffe save 18% in costs and 80-100 hours per week by automating marketing data reporting. Illycaffe struggled to... synchronize and analyze global marketing data from over 140 countries. Improvado built custom dashboards and automated data extraction, even for sources without APIs. Senior management now has clear insights into channel performance. The solution enabled faster decision-making and a better understanding of marketing impact.

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King Arthur - Food & Beverages - Medium

King Arthur used Numerator Insights and Verified Voices to find new growth with gluten-free shoppers. The tools helped them understand... this market better. They unlocked a new business opportunity. The focus was on shopper insights and verified feedback. This case shows how data-driven solutions can help food brands grow.

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Hennessy - Food & Beverages - Large

People Pattern's audience intelligence platform helped Hennessy analyze its diverse fan base. The data showed 42% of the audience was... near the legal drinking age, posing a marketing challenge. Hennessy used these insights to target ads to legal-age consumers and personalize content. The brand improved campaign relevance and engagement by focusing on audience demographics and interests. This approach helped Hennessy connect with both new and loyal customers.

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Dannon - Food & Beverages - Large

Digsite helped Dannon refresh its Fruit on the Bottom brand after years of media silence. Dannon needed a fast, cost-effective... way to connect with consumers. Traditional focus groups and surveys gave only limited feedback. Digsite enabled ongoing conversations and deeper insights. This approach supported new innovation for the classic brand.

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Marketing Data Intelligence in Action in Automotive

 

Toyota - Automotive - Very Large

Toyota City, Japan

pragmaticBOX used its Quality algorithm to help Toyota check all traffic sources in their CPC campaigns. They found over 90%... of traffic from some vendors was fake. Toyota removed dishonest vendors and now audits all partners regularly. The solution improved data accuracy and reduced digital fraud risk. Toyota now optimizes media spend and campaign results with better transparency.

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Tesla - Automotive - Large

Palo Alto, USA

Event Registry analyzed 44,000 news events about Tesla and Elon Musk from 2015 to 2025. The study used their media... intelligence platform to track how media coverage shifted from Tesla’s products to Elon Musk’s personal actions. The analysis revealed that headlines focused more on Musk’s tweets and controversies than on Tesla’s engineering or innovation. The case study highlights how founder visibility can reshape a brand’s media narrative. Event Registry’s platform provided insights into media volume, sentiment, and topic evolution.

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A leading automotive parts and accessories retailer - Automotive - Very Large

USA

GrowByData helped a major auto parts retailer shift $55,000 in ad budget from branded to non-branded keywords. The retailer used... GrowByData’s search monitoring and dashboard to see true ad rankings and competitive insights. This move increased ad campaign ROI by 20%. The team first tested the strategy in select US markets. They plan to expand it to more locations for greater results.

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AMAG Automobil- und Motoren AG - Automotive - Large

Windsor. ai unified AMAG Automobil- und Motoren AG's data from over five platforms, including Google Analytics and CRM tools. The...solution cut attribution reporting time by 60%. AMAG gained a single source of truth for customer journeys. This enabled faster, more accurate marketing decisions. The company replaced manual reporting with automated, no-code integrations. AMAG now has end-to-end visibility across all business units.

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ChargePoint - Automotive

Suzy helped ChargePoint understand what electric vehicle drivers want. ChargePoint used Suzy to run an attitudes and usage survey with... real EV drivers. The survey showed drivers care most about charger status, upfront costs, and personal perks. ChargePoint changed their product roadmap based on these insights. They saw more session starts, more repeat charging, and found new ways to make money.

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The Marketing Data Intelligence Blueprint for Better Selection Decisions in Computer Software

 

Global HCM Software Company - Computer Software - Very Large

Crayon helped a global human capital management software company save 32 hours per month on market research. The team replaced... manual processes with Crayon's real-time competitive intelligence platform. Stakeholders now access up-to-date data directly, improving decision-making speed. The company uses these insights to create better messaging and content campaigns. Crayon made the team more agile and efficient in a crowded market.

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Veracode - Computer Software - Medium

Burlington, USA

Veracode used PeerSpot to support their marketing team. PeerSpot helped Veracode build pipeline for their programs. The platform also assisted... in creating case studies and developing content. Veracode valued PeerSpot's cross-functional collaboration. Other review sites did not offer the same level of support.

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A global enterprise software company - Computer Software - Very Large

MSIGHTS helped a global enterprise software company save $9. 8 million by improving data quality. The company also saved $4.8...million through better sales targeting and $480K by increasing operational efficiency. MSIGHTS enabled faster access to marketing data, saving $926K and accelerating response times by 76%. Every $1 spent with MSIGHTS saved $6.30 on media, maximizing ROI and helping the sales team focus on high-potential leads.

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an innovative postal software company - Computer Software

CI Radar helped a postal software company track competitors. The company had a small product team and struggled to keep... up with market changes. CI Radar provided daily digests and automated competitor tracking. The team saved time and gained better market insight. They now respond faster to market events and feel more prepared.

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The Latest Marketing Data Intelligence Deployments delivering value in Consumer Electronics

 

Duracell - Consumer Electronics - Large

Bethel, USA

Duracell used Pacvue’s commerce and ads solution to fix profit loss and recover over $1 million in lost revenue. The company faced... issues with net PPM%, shifting ASIN priorities, and co-op fund recovery on Amazon. Pacvue’s automation tools helped Duracell adjust ad spend, reclaim lost funds, and boost buy box ownership by 20%. Duracell achieved a 93% total quantity success rate and long-term growth by reinvesting recovered revenue. The solution eliminated the need for extra vendor funding and improved overall profitability.

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JVCKENWOOD - Consumer Electronics - Large

Yokohama, Japan

JVCKENWOOD used Oracle Cloud ERP and Cloud EPM to modernize its accounting and business processes. The company automated manual tasks... and improved data accuracy. Management now makes better decisions with consolidated data. Sales and inventory forecasts are linked to a central system. JVCKENWOOD reduced costs and removed inefficiencies with Oracle's cloud solutions.

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JVCKENWOOD - Consumer Electronics - Large

Yokohama, Japan

JVCKENWOOD used Oracle Cloud ERP and Cloud EPM to modernize its accounting and business processes. The company automated manual tasks... and improved data accuracy. Management now makes better decisions with consolidated data. Sales and inventory forecasts are linked to a central system. JVCKENWOOD reduced costs and removed inefficiencies with Oracle's cloud solutions.

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Philips - Consumer Electronics - Very Large

Amsterdam, Netherlands

Philips worked with Forrester to shift from product-focused to customer-centric marketing. The team adopted new processes and frameworks for shared... priorities. Forrester helped Philips align marketing and sales to boost demand generation. The partnership enabled Philips to prove marketing ROI and stay connected to changing customer needs. Roberta Passerini praised Forrester's support throughout the journey.

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Marketing Data Intelligence in Action in Hospital And Health Care

 

Cardinal Health - Hospital & Health Care - Very Large

Dublin, USA

AlphaSense helped Cardinal Health's Center of Excellence team save about 45 minutes each day on research. The team used AlphaSense... to search many datasets quickly and find key information faster. This let them spend more time on strategic work and less on manual searching. AlphaSense's AI search gave them confidence they were seeing all relevant research. Daily alerts kept them updated on important healthcare topics and trends.

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Fairfield County Bariatrics & Surgical Specialists, P.C. - Hospital & Health Care - Small

USA

NextGen Healthcare helped Fairfield County Bariatrics upgrade their EHR and practice management systems. The practice aimed to improve financial benchmarks... like AR turnover and DSO. They adopted NextGen Financial Suite and completed a phased implementation with data migration and staff training. The upgrade streamlined processes and maintained cash flow with no dip in revenue cycle performance. Weekly check-ins and accurate reporting increased provider satisfaction and operational efficiency.

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Philips - Hospital & Health Care - Very Large

Amsterdam, Netherlands

Philips used Market Logic's DeepSights generative AI to improve its consumer insights process. The team compared DeepSights to ChatGPT, Bing,... and their existing knowledge management system. DeepSights answered 64% of questions correctly, while ChatGPT and Bing managed 50%. DeepSights provided verifiable sources 71% of the time, compared to just 14% for ChatGPT and Bing. This helped Philips make faster, more reliable decisions in a highly regulated healthcare environment.

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North American Dental Group - Hospital & Health Care - Large

NexHealth helped North American Dental Group digitize over 200 dental practices. The group used NexHealth to improve patient engagement and... streamline operations. As a result, they achieved a 5x increase in new patient appointments. NexHealth's platform enabled online booking and automated workflows. This led to better efficiency and more satisfied patients.

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Recent adoption and success with Marketing Data Intelligence software in Real Estate

 

Homie - Real Estate - Medium

Salt Lake City, USA

Homie used Faraday to expand into new markets like Nevada. They used Faraday's location and market intelligence to find the... best zip codes for reaching homebuyers and sellers. Homie built geo-normalized models and custom lookalike audiences for Facebook. This doubled conversion rates and cut acquisition costs by over 33%. Homie’s platform has saved clients more than $61 million in fees.

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Carter-Haston - Real Estate - Medium

Nashville, USA

Carter-Haston used RealPage Knock AI Leasing Agent to improve leasing operations across 60 multifamily properties. The AI solution enabled 24/7... communication via calls, texts, emails, and chat. Carter-Haston saw a 7% increase in answered calls and a 165% rise in completed CRM contact records. Tour bookings jumped by 211%. Each leasing agent saved 11 hours per month per property. The company converted more qualified leads and improved customer service.

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The Marketing Data Intelligence Blueprint for Better Selection Decisions in Banking

 

A top 10 North American bank - Banking - Large

Quantifind helped a top 10 North American bank transform its KYC operations. The bank used Quantifind to streamline compliance workflows... and adopt AI-driven risk monitoring. This partnership enabled ongoing risk assessment and improved regulatory compliance. The solution delivered up to $177.9M in annual savings. The bank now benefits from smarter, more efficient KYC processes.

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Allied Irish Banks (AIB) - Banking - Large

Dublin, Ireland

nCino helped Allied Irish Banks cut loan drop-off rates by 24%. Funds now reach customer accounts in as little as... 17 minutes, down from up to six weeks. 94% of AIB customers use DocuSign for digital document signing. 74% of loans are processed through auto decisioning. AIB is going paperless, improving efficiency and reducing environmental impact. The bank has lent over €2 billion since adopting nCino.

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The Marketing Data Intelligence Blueprint for Better Selection Decisions in Management Consulting

A top global management consulting firm (geopolitical consulting practice) - Management Consulting - Very Large

Intellizence delivered an AI-powered geopolitical risk intelligence solution to a top global management consulting firm. The firm needed real-time, curated... updates on global events impacting supply chains and strategy. Intellizence automated weekly digests, reducing manual research by over 90%. Consultants now make faster decisions and provide better advice to clients. The solution ensures consistent intelligence across rotating teams.

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Valor Partners - Management Consulting - Small

Crunchbase Pro helped Valor Partners improve its client win rate. The executive search firm used Crunchbase Pro to find new... clients and source top candidates for technology companies. Focused searches by sector, funding, and location made prospecting easier. Valor Partners grew its client base and increased customer satisfaction. The tool delivered more specialized candidates and a stronger customer pipeline.

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The Latest Marketing Data Intelligence Deployments delivering value in Hospitality

350-room upper upscale hotel at London Heathrow Airport (part of a major international chain) - Hospitality

Knowland helped a 350-room hotel at London Heathrow Airport win business from competitors. The hotel faced tough competition and needed... to grow revenue. Using Knowland, the sales team found qualified prospects and tailored their outreach. They shifted an account from a rival hotel and secured bookings for the next 12 months. The platform improved sales confidence and helped the team focus on high-potential accounts.

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World Travel Holdings - Hospitality - Large

Rakuten Advertising helped World Travel Holdings launch a new affiliate program for its cruise brands. The program drove a 70%+... increase in net new-to-brand cruisers. The average booking window was about 30% shorter than other channels. Over 60 publishers generated more than 50,000 monthly clicks. World Travel Holdings used cashback, BNPL, and content partners to boost exposure and bookings.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Pharmaceuticals

 

- Pharmaceuticals - Large

Infodesk helped a global quality division in the pharmaceuticals industry manage GxP regulatory intelligence. The team used Infodesk to streamline... regulatory analysis and improve information workflows. The solution enabled better alignment with stakeholders and faster response to regulatory changes. The case highlights how curated intelligence supports compliance and cross-functional planning. No specific metrics or customer name are provided.

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Top-10 biopharma - Pharmaceuticals

Aktana’s Contextual Intelligence Engine helped a top-10 biopharma boost sales and engagement. The company faced low HCP access and digital... overload. Aktana integrated internal data science models and delivered next best action (NBA) suggestions to 600 reps across 8 therapeutic areas. Reps who used NBA saw 14% higher sales in 9 months. NBA suggestions drove $2.5–$8M in annual incremental sales. Projections show over $30M in annual upside as adoption grows.

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The Latest Marketing Data Intelligence Deployments delivering value in Transportationtruckingrailroad

 

London Gatwick Airport - Transportation/Trucking/Railroad - Large

London, UK

Anaplan helped London Gatwick Airport save £1 million in operational costs. The airport improved forecast accuracy from 89% to 95%... and cut forecasting time in half. Teams now build operational forecasts, capital plans, and P&L statements faster. Anaplan enables real-time adjustments to passenger flow and resource allocation. The airport uses Anaplan to plan for growth and manage disruptions quickly.

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Glovis - Transportation/Trucking/Railroad - Large

Seoul, South Korea

Glovis used Samsung SDS Cello Optimizer to improve route planning for deliveries. The tool helped match delivery routes to different... cargo types. Drivers could deliver hundreds of packages in one day with the best routes. This reduced delivery time and cut vehicle operation costs. Glovis saw better efficiency and lower expenses using this logistics optimization solution.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Entertainment

CBS Corp. - Entertainment - Very Large

CBS used Neuro-Compression from Nielsen NeuroFocus to shorten 30-second TV ads while keeping or increasing their impact. The technology finds... the most effective scenes and creates shorter, more engaging ads. CBS repurposed these ads for digital, mobile, and in-store displays. The new ads helped keep viewers engaged and improved cross-platform marketing consistency. CBS plans to use this method for more campaigns.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Government Administration

 

Hamilton Township Volunteer Fire Department - Government Administration - Small

Seymour, USA

Hamilton Township Volunteer Fire Department used TargetSolutions Volunteer Edition to improve training management. The department replaced manual, paper-based processes with... a digital platform. This change made training tracking and reporting much faster and easier. The new system reduced administrative work and helped the team stay organized. The solution fit their budget and supports future growth.

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Marketing Data Intelligence in Action in Medical Devices

A mid-sized medical device distributor - Medical Devices - Medium

TargetNXT used a strategic email marketing campaign for a mid-sized medical device distributor. The distributor faced poor brand recognition, high... customer acquisition costs, and weak outreach. TargetNXT provided a verified hospital email list and created compelling email content. The campaign achieved a 29% open rate, improved leads by 42%, and doubled conversion and revenue. Sales increased by 20% and brand awareness grew.

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The Latest Marketing Data Intelligence Deployments delivering value in Media Production

Gentosha Gold Online - Media Production

SHANNON MARKETING PLATFORM helped 株式会社幻冬舎ゴールドオンライン manage over 500 annual seminars for wealthy clients. The platform streamlined event registration, reduced administrative... work, and enabled data-driven planning. Integration with J-Stream Equipmedia automated webinar delivery, cutting weekend work. The company saw increased membership, broader attendee demographics, and more efficient marketing campaigns. Most seminar projects now meet their attendee targets, and staff can focus on planning and speaker coordination.

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Recent adoption and success with Marketing Data Intelligence software in Research

 

Pharma insight agency - Research - Small

Q One Tech helped a pharma insight agency improve their panel management. The agency struggled with manual processes, poor data... visibility, and weak participant communication. Q One Tech automated their workflow and centralized data, making it easier to track response rates and manage studies. The agency now enjoys better relationships with physician panelists and improved project visibility. Internal workflow and panel management are more efficient and engaging.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Telecommunications

 

Vox - Telecommunications - Large

Johannesburg, South Africa

Vox used Everlytic to automate client communications across email, SMS, and voice. The integration with Everlytic’s transactional messaging platform enabled... Vox to send about a million ticketing and billing messages each year. Automated notifications helped Vox improve payment collections and reduce unpaid accounts. The solution lightened the load on customer service agents and allowed the business to scale. Vox tracked message engagement and improved dispute resolution with real-time reporting.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Human Resources

 

Objective Paradigm - Human Resources - Small

Chicago, USA

Objective Paradigm used G2 Gives to run an internal review campaign. Their 55 employees wrote 103 software reviews. This effort... raised $1,030 for Chicago Tech Academy. The campaign helped 103 students grow their education. Employees also gained insight into the tools they use at work. The project supported both community giving and internal feedback.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Information Services

 

Competitive Intelligence Research Company - Information Services - Small

USA

Contify’s AI-enabled competitive intelligence platform automated manual research for a US-based research company. The solution tracked regulatory databases, news, and... competitor earnings calls for a pharma client. Contify delivered real-time alerts and customized weekly intelligence reports. The research company saved 30% of time spent on manual research. Decision making became twice as fast, and business growth accelerated by 20%.

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The Marketing Data Intelligence Blueprint for Better Selection Decisions in Health Wellness And Fitness

Foxy - Health, Wellness And Fitness

Roistat helped Foxy, a hair salon, lower ad costs by 60% and boost sales by 47%. Foxy used Roistat to... find and remove duplicate keywords, cut spending in regions with no sales, and lower bids on non-converting keywords. In just one month, Foxy reduced cost per lead from $45 to $12 and cost per order from $10 to $3. The conversion rate jumped from 1.5% to 4.7%. ROI increased from 82% to 265%.

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Marketing Data Intelligence in Action in Restaurants

 

Salsaritas - Restaurants - Medium

Charlotte, USA

Salsaritas used PAR Engagement to improve their restaurant loyalty program. The testimonial highlights their positive experience with the platform. Salsaritas... saw better customer engagement. The solution helped them connect with guests more effectively. The case shows the value of loyalty technology for restaurants.

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