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Digital Analytics in Action in Other Industries
The Elite Suite
Buildfire helped The Elite Suite create a mobile app for direct sales entrepreneurs. The app lets users share ideas and... strategies to boost sales and business growth. The Elite Suite app brings visionaries together to find new ways to succeed. Even small changes in the app can lead to big results for users. The platform supports collaboration and innovation in direct sales.
Akamai - Information Technology And Services
Akamai uses Siteimprove to manage thousands of web pages. The platform helps with accessibility and quality assurance. Akamai's team reduced... peer review time by 50%. They achieved a 97/100 QA score. The team manages over 2,000 web pages.
Boddie-Noell Enterprises - Restaurants
SAS Viya helps Boddie-Noell Enterprises, the largest Hardee’s franchise operator in the US, improve fast food service. They use SAS... Visual Forecasting, Visual Analytics, and Intelligent Decisioning to make data-driven decisions. This boosts productivity, efficiency, and customer satisfaction. Orders are taken faster and food is served quickly and accurately. Boddie-Noell relies on AI and analytics to keep lines moving and quality high.
Exelon Generation - Utilities - Very Large
Visual KPI from Transpara helps Exelon Generation access real-time data from OSIsoft PI System on any device. Executives, managers, and... engineers use it daily, including the President of Generation. The solution improves situational awareness and event detection. It also reduces downtime and reporting burden for executives. Exelon Generation is the largest competitive US power generator.
Skype - Cloud Software
Telesign Intelligence helped Skype block robocalls and reduce fraud. Skype faced a problem with nearly half of inbound calls to... virtual numbers being fraudulent. Telesign's solution used phone number intelligence and machine learning to filter out unwanted calls. Skype now blocks one million fraudulent calls per day, about 50% of inbound traffic. Customer satisfaction increased as a result of fewer scam calls.
Akamai - Cloud And Infrastructure
Catchpoint Internet Performance Monitoring helps Akamai secure and deliver over 1 billion online interactions daily. Akamai uses IPM for real-time... and historic monitoring, incident detection, and deep analytics. The platform enables Akamai to quickly verify and analyze issues, present clear historic data, and provide transparent reporting to customers. Custom monitoring and proactive alerting support high-touch clients, including major banks. Akamai relies on Catchpoint to maintain uptime, resilience, and strong customer relationships.
Cole Engineering Services and PCTE - Information Technology And Services
VMware Cloud Foundation helps Cole Engineering Services and PCTE improve military readiness. They use the platform to support training and... simulation. The solution provides a secure and flexible cloud environment. This helps them deliver better results for military clients. The platform supports complex workloads and increases efficiency. The case highlights the benefits of VMware Cloud Foundation for defense technology.
Thunderful Games - Entertainment
Thunderful Games used Unity to create the fantasy game Lost in Random. The team wanted to make a AAA-quality game... with unique dice mechanics. Unity helped them build complex gameplay and rich visuals. The result was a successful game launch with strong player engagement.
The Latest Digital Analytics Deployments delivering value in Information Technology And Services
Adya - Information Technology And Services
Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.
Adya - Information Technology And Services
Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.
Adya - Information Technology And Services
Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.
Netguru - Information Technology And Services
Klipfolio Klips helped Netguru make Salesforce, HubSpot, and Google Sheets data accessible to all employees. Netguru used Klips dashboards to... share over 150 KPIs, improving communication and transparency. The dashboards were easy to build and share, with links and TV displays for quick access. This boosted data-driven decision making and supported a culture of openness. Klips' ease of use and 100+ pre-built connectors were key for Netguru's business intelligence goals.
2P Perfect Presentation Co. - Information Technology And Services
SDAC helped 2P Perfect Presentation Co. solve slow data transfer and scalability issues in large, complex projects. The company needed... faster SQL Server connectivity for millions of rows and hundreds of tables. SDAC provided native, high-speed connectivity and easy integration. After switching to SDAC, 2P Perfect Presentation saw a 90% increase in productivity. The team also reduced development costs and improved project performance.
Recent adoption and success with Digital Analytics software in Marketing And Advertising
Alexander (Media Buyer working with Zeropark) - Marketing And Advertising
Zeropark Media Planner helps media buyers improve PPC bidding in commerce media campaigns. Alexander used the tool to analyze audience... and bid data for Amazon in the US. The Media Planner showed 223,915 matched audiences with an average CPC of $0.1107. By using bid simulation, Alexander found that adjusting bids for specific sources could increase win ratios and avoid overspending. This let his team set smarter, source-level bids and optimize campaign spend.
Fanbase Digital Agency - Marketing And Advertising
ReportGarden helped Fanbase Digital Agency improve client satisfaction and ROI tracking. Fanbase needed custom reports to show the value of... their digital marketing strategies. ReportGarden provided customizable reporting tools that matched each client's goals. This made it easy for Fanbase to give clear, detailed reports to clients. As a result, clients trusted Fanbase more and stayed longer. The agency also saved time on reporting and focused more on strategy.
Bright/Shift - Marketing And Advertising
GWI helped Bright/Shift, a social impact marketing agency, launch a new direct-to-consumer brand for a sustainable furniture client. Bright/Shift used GWI... to gather data and insights, define the brand's positioning, and identify the ideal target audience. The campaign generated £41k in revenue in the first month, with a 30-second user-generated content video driving a CPC of £0.15 and a CTR of 6%. Most paid advertising revenue came from user-generated style ads based on GWI insights.
Flamingo Agency - Marketing And Advertising
Chris Granat from Flamingo Agency uses Statcounter for lead generation and sales. Statcounter helps Chris filter out spam calls and... identify serious prospects. He uses location data to judge if a call is likely spam. Statcounter's Visitor Paths and Session Replay features help Chris gauge prospect interest. He offers free homepage mock-ups and tracks engagement with Statcounter. Insights from Statcounter have led Chris to modify website content for better engagement.
The Latest Digital Analytics Deployments delivering value in Financial Services
Karma Credit - Financial Services
Anodot helps Karma Credit detect business incidents in real time. Before Anodot, Karma Credit faced delays of at least 24... hours, sometimes days, in identifying important business issues. With Anodot, they now find actionable incidents several times a day, reducing incident detection time by over 50% in one case. The platform's automatic anomaly detection and user-friendly interface set it apart from other solutions. Karma Credit's teams use Anodot to quickly resolve technical and business issues, protecting revenue and customer satisfaction.
American Express - Financial Services
Position2 created new landing pages for American Express. The goal was to increase brand awareness and conversions. They used A/B... testing and made the forms more user friendly. Mobile landing pages were improved with interactive buttons. The new pages led to a 44.8% lift in brand recall and higher conversions. TV campaigns also boosted brand keyword conversions by up to 100%.
Bloom - Financial Services
Woopra helped Bloom, an e-commerce lending company, unify customer data from multiple marketing channels. Bloom used Woopra's real-time analytics and... integration tools to track customer behavior across touchpoints. This gave Bloom a single view of customer interactions. With these insights, Bloom identified effective marketing channels and improved decision-making. Woopra made it easier for Bloom to manage complex data and optimize business strategies.
Australian Bank - Financial Services
PagerDuty helped Australian Bank speed up deployments and automate compliance. The bank used PagerDuty to improve incident management. This made... their operations faster and more reliable. PagerDuty also helped the bank meet compliance rules. The bank now handles issues quickly and stays compliant.
Recent adoption and success with Digital Analytics software in Entertainment
Ubisoft and Digital Tales - Entertainment
Phunware integrated custom Phusion gameplay and a video campaign into Ubisoft Trials Frontier and Digital Tales SBK15. The campaign promoted... Mission: Impossible Rogue Nation with sponsored, movie-themed game content. Players engaged 12.6 million times across both games. The campaign achieved CPMs 100-500% higher than average and a 6.65% click-through rate. This drove strong mobile engagement and monetization for the entertainment brands.
Sirkus Finlandia - Entertainment
Snoobi Analytics helps Sirkus Finlandia track advertising results and website visitors. The circus uses Snoobi to see which cities respond... to ads and adjust marketing spend. Reports show which companies visit the site, making business sales easier. Snoobi adapts to the circus's seasonal needs and provided flexible support during the pandemic. Sirkus Finlandia finds the analytics useful for sales, advertising, and improving website content.
888 Holdings - Entertainment
Hitachi Vantara storage platforms help 888 Holdings deliver top performance for online gaming customers. 888 Holdings needed reliable, high-speed data... infrastructure to support its gaming services. Hitachi Vantara provided storage solutions that improved data management and ensured uptime. This helped 888 Holdings maintain strong service levels for its users.
The Latest Digital Analytics Deployments delivering value in Computer Software
Infomedia - Computer Software
New Relic helped Infomedia cut cloud costs by 40%. Infomedia makes SaaS solutions for car dealerships and automakers. They needed... better performance and reliability for their software. New Relic gave them observability tools to monitor and manage their cloud apps. This led to big savings and better service for their customers.
n8n - Computer Software
HockeyStack Account Intelligence helped n8n automate sales processes and improve lead scoring. n8n faced manual meeting prep and fragmented data... with over 1,000 inbound leads weekly. HockeyStack unified prospect data from CRM, website, and public sources into one platform. The solution enabled custom lead scoring, automated meeting briefs, and faster follow-up. n8n doubled conversion rates by focusing on high-signal data points.
AB Tasty - Computer Software
Mixpanel helped AB Tasty shift to a product-led growth strategy. AB Tasty used Mixpanel to find friction points and track... product usage. They improved started product tours by 40% and increased tour completion by 5 times. They reached their goal of converting 20% of free trial users to product-qualified leads. Mixpanel gave teams the data they needed to make fast decisions and grow.
Driving ROI and results: Understanding the Impact of Digital Analytics in Retail
McKenzie & Willis - Retail
Claris FileMaker helped McKenzie & Willis, a New Zealand-based interior design and retail business, automate their window treatment order process. The custom app... replaced manual, paper-based workflows, reducing errors and saving time. Sales consultant productivity doubled, and order errors dropped by 20-30%. Proposal acceptance rates improved by 10%. Admin teams now save about 4 hours each day. The solution fits their unique needs and supports ongoing business growth.
Microsoft Online Store - Retail
Ptengine helped Microsoft Online Store double sales of its warranty service in just one hour. Dave, head of online sales,... used Ptengine’s heatmap and A/B testing features to quickly test marketing ideas for Singles Day in China. The team gained real-time insights into user behavior and adjusted campaigns without needing designers or engineers. By using Ptengine’s Engage function, they notified users about the warranty service at checkout, leading to a 100% increase in sales. Traffic value also doubled through targeted ad optimizations.
123inkt - Retail
Marin Bidding and Microsoft Advertising eCPC helped 123inkt improve ad performance. 123inkt used both tools together to boost results across... 155 Microsoft Advertising accounts. They saw a 26% increase in clicks and a 28% increase in conversions. CPA rose by 5% and conversion rate improved by 2%. The combined solution let 123inkt target the right users and grow their business.
Driving ROI and results: Understanding the Impact of Digital Analytics in Internet
XS4ALL - Internet
Piwik PRO Analytics Suite helped XS4ALL, a leading Dutch internet provider, achieve full GDPR compliance and 100% data ownership. They replaced Adobe... Omniture to improve privacy, security, and customer service. The platform enabled cross-device tracking, better marketing budget allocation, and integration of online and offline data. XS4ALL reduced call center volume and improved user experience with advanced analytics and consent management.
ASPnix - Internet
SmarterMail and SmarterStats helped ASPnix, a Denver-based web hosting company, launch a reliable and affordable email hosting platform. ASPnix needed a... cost-effective, feature-rich solution to support their startup. SmarterMail reduced support tickets for email issues to just a few per week. SmarterStats worked smoothly from day one. ASPnix expanded their enterprise email offering and improved client compatibility. The company saw fewer email-related problems and benefited from ongoing product innovation.
Gomag - Internet
TWIPLA partnered with Gomag to launch Gomag Insights, a full analytics suite built into Gomag’s webstore platform. The solution gives... sellers advanced tools to track store performance, monitor key metrics, and boost growth. Integration took just seven days using an iFrame, with a seamless, branded experience. TWIPLA’s privacy-first tracking ensures compliance with global data laws. Gomag saw improved engagement, higher Customer Lifetime Value, and new revenue streams, all with zero upfront cost or internal development.
Digital Analytics in Action in Non Profit Organization Management
A not-for-profit organization - Non Profit Organization Management
NetworkON helped a not-for-profit organization connect surplus food suppliers with people in need. The group wanted to give volunteers more... flexibility and attract more helpers. With NetworkON, they reached 50% of their yearly goal—delivering 6,000 pounds of food—in just over six weeks. Volunteer effectiveness improved by 75%. Volunteer travel time dropped by 28%. Volunteer satisfaction rose by 51% as they could choose tasks that fit their schedules.
St John Ambulance - Non Profit Organization Management
Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut... production costs, increase creative agility, and keep their brand consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.
Driving ROI and results: Understanding the Impact of Digital Analytics in Government Administration
Los Angeles County - Government Administration
Los Angeles County used COAT to track COVID-19 case trends. The county saw a big drop in new cases, then... a large spike. COAT helped quickly find and study these changes. In one week, LA County reported 47% of new cases in California, even though it has 25% of the state's population. The case shows how fast things can change during reopening.
Illinois Lottery - Government Administration
Dynata helped the Illinois Lottery modernize its brand with the “GET IT” campaign. The campaign used Dynata’s data integration and... audience segmentation to target younger, tech-savvy users. Dentsu X and DentsuCreative ran custom research and cross-platform ads to boost app engagement. The results included a 23% increase in online sales, a 35% rise in app installs, and a 15% increase in player registrations. The campaign also improved awareness and intent to download the app.
Driving ROI and results: Understanding the Impact of Digital Analytics in Telecommunications
BT Openreach - Telecommunications
Datameer helped BT Openreach improve operational efficiency. The company faced challenges managing a vast network and high service job volume.... Datameer enabled agile prototyping and rapid analytics delivery to operations teams. The platform provided easy data enrichment and pattern finding, helping teams drill deeper into network issues. Fine-grained security and governance met strict regulatory needs. BT Openreach saw increased agility and better control for end user analysts.
VodafoneZiggo - Telecommunications
VodafoneZiggo used Supermetrics Marketing Intelligence Platform to improve marketing data management. The team faced inflexible reporting tools and manual data... processes. They migrated fully to Supermetrics, which saved them significant annual costs and reduced weekly reporting hours by 30 for their 10-person team. Supermetrics enabled easy cross-channel data blending, fast Looker Studio reports, and better onboarding of new channels. Centralizing data in BigQuery improved reporting speed and reliability.
The Digital Analytics Blueprint for Better Selection Decisions in Oil And Energy
A leading E&P company in Texas - Oil & Energy
FieldEquip helped a leading E&P company in Texas improve chemical inventory management. The company faced challenges with tracking and ordering... chemicals. FieldEquip's solution automated inventory tracking and streamlined the ordering process. This reduced manual errors and improved efficiency. The company now manages chemical inventory with better accuracy and speed.
Energy Supermajor - Oil & Energy
A global Energy supermajor faced rising software costs and inefficiencies due to a fragmented digital portfolio. They used Open iT's... harvesting capabilities and advanced reporting to optimize software usage and reduce waste. This led to $2-3M annual savings on subsurface modeling software and a 75% improvement in license utilization. They also saved $2M on geological modeling software and $600K on drilling engineering software. The company plans further optimizations for cloud-based applications.
The Latest Digital Analytics Deployments delivering value in Transportationtruckingrailroad
Avanti West Coast and Paragon DCX - Transportation/Trucking/Railroad
Apteco FastStats and Apteco Orbit helped Avanti West Coast and Paragon DCX launch Club Avanti, a new loyalty programme. The goal was... to boost customer engagement and travel frequency. Apteco dashboards tracked KPIs like registration and email engagement. The programme exceeded its target by 50.5% with 99,000 member sign-ups. Real-time analytics enabled ongoing improvements and increased customer loyalty.
Avanti West Coast and Paragon DCX - Transportation/Trucking/Railroad
Apteco FastStats and Apteco Orbit helped Avanti West Coast and Paragon DCX launch Club Avanti, a new loyalty programme. The goal was... to boost customer engagement and travel frequency. Apteco dashboards tracked KPIs like registration and email engagement. The programme exceeded its target by 50.5% with 99,000 member sign-ups. Real-time analytics enabled ongoing improvements and increased customer loyalty.
The Latest Digital Analytics Deployments delivering value in Real Estate
Cushman & Wakefield - Real Estate
FieldCircle helped Cushman & Wakefield manage facility maintenance for over 2000 sites. The company faced high maintenance costs, inefficiencies, and... vendor management issues. FieldCircle provided centralized oversight, smart scheduling, and better vendor tracking. Maintenance spend dropped by 12%. Resource utilization improved by 16%. SLA compliance increased by 17%. Profitability rose by 8%. Cushman & Wakefield saw better customer satisfaction and smoother operations.
Digital Analytics in Action in Health Wellness And Fitness
Vitality - Health, Wellness And Fitness
Level Access helped Vitality make its digital products accessible for all users. Vitality wanted to meet Web Content Accessibility Guidelines... and prepare for the European Accessibility Act. They partnered with Level Access for expert support, testing, and training. Accessibility is now part of every stage of Vitality’s product development. This supports legal compliance and gives Vitality a competitive edge.
The Digital Analytics Blueprint for Better Selection Decisions in Apparel And Fashion
Machete - Apparel & Fashion
Digital Remedy Creative Suite helped Machete, a CPG fashion brand, boost product awareness and sales. Machete used Product Tiles rich... media ads to show off their products and engage shoppers. The campaign targeted fashion-focused audiences and used real-time data to optimize results. Machete saw a 21% increase in ROAS month-over-month. In the first 30 days, they achieved a 409% ROAS.
Recent adoption and success with Digital Analytics software in Consumer Services
Alloy - Consumer Services
Matomo helped Alloy, an eCommerce company, increase revenue by 300% in six months. Alloy switched from Google Analytics 4 to... Matomo for its easy setup and advanced features like Session Recordings, A/B Testing, and Heatmaps. The simple implementation let Alloy track campaigns and access built-in reports right away. Fast, actionable insights improved their marketing and boosted performance. Alloy found Matomo's interface intuitive for both employees and executives.
Recent adoption and success with Digital Analytics software in Consumer Goods
Kiehl’s - Consumer Goods
Kiehl’s wanted to improve their sales during Black Friday. They used RMC solutions to run a cross-channel campaign. The campaign... included email marketing, social media, and website content. This campaign increased their conversion rate by 82.41%. It also helped Kiehl’s gain new leads and improve their brand identity.