Public Relations Customer wins | Real Customer Results Across Industries 2025
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Public Relations in Action in Other Industries
TABS Analytics
- Market Research
JustReachOut helped TABS Analytics build a long-term PR strategy. TABS Analytics wanted... coverage in top publications like WSJ, Forbes, and Bloomberg. They used JustReachOut to find news angles and pitch their proprietary data to journalists. It took months, but they landed features in major outlets. The strategy focused on building relationships and turning data into newsworthy stories.
eReleases helped Allebach Photography gain national media attention. The studio wanted... to raise awareness and visibility for its couples boudoir photography. Using eReleases, Allebach issued press releases for an all-male calendar supporting PTSD and for the couples boudoir trend. The calendar preview was liked and shared over 1,000 times in a few hours. Media coverage included HUFFPOST, Daily Mail, Cosmopolitan, and TV and radio. Allebach credits eReleases for helping get his business in the news.
Ellisphere is a French company with 125 years of experience. They provide business... data services. These include data marketing, analysis, risk management, and compliance.
Ellisphere is a French company with 125 years of experience. They provide business... data services. These include data marketing, analysis, risk management, and compliance.
Ellisphere is a French company with 125 years of experience. They provide business... data services. These include data marketing, analysis, risk management, and compliance.
Ellisphere is a French company with 125 years of experience. They provide business... data services. These include data marketing, analysis, risk management, and compliance.
Ellisphere is a French company with 125 years of experience. They provide business... data services. These include data marketing, analysis, risk management, and compliance.
Newswire helped IDTechEx reach a more targeted audience. IDTechEx used the... Newswire Database to find the right outlets for their market research. This helped them build new media relationships. Their marketing efforts became more focused. IDTechEx could now get their brand in front of the right businesses.
Mynewsdesk helped Northern Norway Tourist Board grow their international presence. The board wanted... to reach more people in Europe and share stories about their region. Mynewsdesk set up an international newsroom and supported content creation. The board saw more media coverage, including features in BBC Travel and The Times UK. This led to higher audience engagement and better advertising results.
Prezly helped Bravo Group, a global PR agency, solve the problem of press releases with multimedia content getting caught in spam filters. The team needed... a way to send engaging press releases with photos and videos to journalists without deliverability issues. With Prezly, Bravo Group could embed images and videos directly in their releases, making it easier for journalists to use the content. The agency now impresses clients with visually rich stories and can track which contacts engage with their campaigns. Clients appreciate the data and improved exposure for their news.
Critical Mention helps Zion & Zion track media placements for their PR campaigns. The agency uses... the platform daily to pull news coverage, download TV and radio segments, and generate KPI reports. This lets them prove the value of their creative work to clients. The platform's coverage and reporting tools support client growth and agency credibility. Zion & Zion values Critical Mention's easy use and strong customer service.
PR. co helps Twotone,...a small PR agency, improve press relationships and campaign efficiency. Before PR.co, Twotone struggled with error-prone PDFs and lacked a good CRM. With PR.co, they present clients professionally using branded newsrooms. The platform lets them quickly update media kits and manage campaigns faster. Journalists find it easier to access information, which boosts Twotone's media coverage and client satisfaction.
University of Nebraska at Omaha Men’s Basketball
- Education
TVEyes helped the University of Nebraska at Omaha Men’s Basketball team track and measure a viral campaign. The team used... TVEyes to monitor media coverage and report results. Ticket revenue grew by 1400%. The campaign generated over $5 million in media value. Sponsorship and merchandise sales also increased. TVEyes made it easy to share results with stakeholders.
California State University San Marcos (CSUSM)
- Education
Presspage helped California State University San Marcos manage crisis communications during wildfires. The PR team... used Presspage to share real-time updates and keep over 16,000 students and the public informed. The newsroom handled high traffic and made information easy to find. After the crisis, CSUSM kept using Presspage for daily campus news and events. The platform made their communications faster, more reliable, and less stressful.
iPR Software helped UCLA Newsroom improve its online newsroom. Before, updates were... slow and the site was hard to use. With iPR Software, over 45 public information officers can now upload and publish news easily. The newsroom is now a multimedia portal. Nearly a million unique visitors come each year, mostly from search engines. The new system lets staff publish and manage content without IT help.
Cats Protection
- Non Profit Organization Management
Vuelio Insights helped Cats Protection, the UK’s leading feline welfare charity, improve their media reporting. Before Vuelio, their... reports were basic and lacked detail. Vuelio provided monthly dashboard reports and detailed quarterly reports. These reports gave key metrics, saved time, and highlighted trends in media coverage. The flexible service allowed Cats Protection to adapt reporting during the pandemic and better understand campaign success.
The Tony Hudgell Foundation
- Non Profit Organization Management
The Tony Hudgell Foundation supports children affected by abuse and neglect. Jess, daughter of... a historic child cruelty case survivor, is taking on the Three Peaks Challenge to raise funds for the foundation. The money will help send 26 families on a three-night trip to Lapland for healing and connection. Jess was inspired by Tony Hudgell's story and the foundation's work. Her challenge honors her mother, Tony, and all children who deserve safety and happiness.
The Public Relations Blueprint for Better Selection Decisions in Food And Beverages
Pernod Ricard
- Food & Beverages
Meltwater’s social intelligence solution helps Pernod Ricard track consumer trends and brand performance. The Consumer Insights... team uses custom Campaign Tracker dashboards to measure campaign impact and brand health. Automated reports and integrated review data save time and improve strategy. Meltwater’s tools also support ad hoc research and ESG tracking, helping Pernod Ricard meet sustainability goals and share insights across teams. The company uses these insights to drive innovation and stay ahead in the premium spirits market.
Hypefactors PR Software helped Coolhaus grow its ice cream brand with smart earned media. Coolhaus used creative... PR and social media to reach young customers. They partnered with brands like Pepsi and Facebook for co-branded campaigns. Their PR strategy focused on authenticity, transparency, and building influencer relationships. Coolhaus measured PR success by tracking sales, media impressions, and website traffic.
Driving ROI and results: Understanding the Impact of Public Relations in Pharmaceuticals
AstraZeneca
- Pharmaceuticals
ComVix, Commetric’s reputation analytics platform, helped AstraZeneca analyze its corporate reputation. The study reviewed... nearly 2 million articles from over 15,000 media outlets between 2019 and 2020. ComVix identified the main drivers of AstraZeneca’s reputation and tracked changes year over year. The platform also benchmarked AstraZeneca against the healthcare sector. Commetric’s Influencer Network Analysis ranked top pharma companies and CEOs in the media.
ComVix, Commetric’s reputation analytics platform, helped AstraZeneca analyze its corporate reputation. The study reviewed... nearly 2 million articles from over 15,000 media outlets between 2019 and 2020. ComVix identified the main drivers of AstraZeneca’s reputation and tracked changes year over year. The platform also benchmarked AstraZeneca against the healthcare sector. Commetric’s Influencer Network Analysis ranked top pharma companies and CEOs in the media.
Agility PR Solutions helped BairesDev improve its PR strategy with advanced media monitoring. BairesDev needed to... build brand authority in the US and track public perception. Agility provided real-time coverage alerts, detailed reporting, and intuitive analytics. The platform enabled BairesDev to monitor industry trends, assess sentiment, and identify key audiences. BairesDev quickly adapted to the user-friendly system, enhancing their ability to manage brand reputation and make data-driven decisions.
Onclusive media analytics platform helped ConnectWise track all media coverage and access author contact data. ConnectWise increased earned... media coverage by 55%. They achieved up to 52% positive sentiment in earned media. The company maintained up to 48% share of voice for owned media. The PR team grew their budget and improved cross-department collaboration.
AEG's Women@AEG employee network group used the AEG Futures Career Exploration program to help high school girls learn about jobs in sports and live music. The event took... place at Crypto.com Arena and included a panel, mentorship, and a live NBA game. Students got advice from AEG team members and learned about career paths. The program aims to inspire and empower young women to consider careers in these industries. AEG works to show more opportunities for women in sports and entertainment.
Driving ROI and results: Understanding the Impact of Public Relations in Management Consulting
Deloitte
- Management Consulting
Deloitte used Signal AI to improve audit risk analysis. Before Signal AI,... teams spent hours on manual Google searches. Signal AI's Key Stories feature made it easy to find important news and trends. Deloitte trained over 20 custom audit risk topics in the platform. Now, audit teams get fast, structured insights from millions of sources. This helps them spot risks early and have better talks with clients.
The Public Relations Blueprint for Better Selection Decisions in Consumer Electronics
ASUS Poland
- Consumer Electronics
Prowly helped ASUS Poland organize and automate their media relations. Before Prowly, their... external communication was fragmented. With Prowly, PR workflow became easier and faster. The online press office looks modern and appeals to the media. Productivity improved and PR tasks take less time. ASUS Poland now has a more organized and simplified PR process.
Tideworks Technology wanted to increase awareness and drive sales of its solutions. They worked with... Communiqué PR to get more media coverage and build relationships with key editors. Communiqué PR used news, case studies, and byline articles to help Tideworks. They also set up meetings for Tideworks' leaders with important media. As a result, Tideworks became well known in the industry and was featured in many top publications.
A local NYC pest control business
- Consumer Services
Buzzstream helped a local NYC pest control business that was losing revenue and shrinking. The company faced... tough competition and poor marketing. Using Buzzstream, the marketer targeted gardening bloggers with a viral infographic. Buzzstream made prospecting and outreach faster and easier. The 2-step email outreach got a 42.3% response rate, much higher than direct pitching. This led to more leads and helped save the business.
Recent adoption and success with Public Relations software in Events Services
DFW Rocks Social Media
- Events Services
A press release was used to announce the DFW Rocks Social Media 2014 conference in Texas. The release quickly... ranked on the first page of Google and Google News for the keywords 'Texas Social Media.' It received several retweets on Twitter and was published on over 100 news sites, including Boston.com and International Business Times. This demonstrates the potential impact of a well-crafted press release in digital marketing.
Recent adoption and success with Public Relations software in Consumer Goods
TOAD Diaries
- Consumer Goods
NinjaOutreach helped TOAD Diaries improve their content marketing outreach. Before, outreach was... slow and hard to measure. With NinjaOutreach, TOAD Diaries launched a campaign faster and got results more quickly. They saw a 7% reply rate from initial outreach and 14% with auto-follow-ups. The campaign brought in 5 links and several guest posting opportunities. NinjaOutreach made the process more cost-effective and less time-consuming.