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Public Relations in Action in Other Industries
TABS Analytics - Market Research
JustReachOut helped TABS Analytics build a long-term PR strategy. TABS Analytics wanted coverage in top publications like WSJ, Forbes, and... Bloomberg. They used JustReachOut to find news angles and pitch their proprietary data to journalists. It took months, but they landed features in major outlets. The strategy focused on building relationships and turning data into newsworthy stories.
Allebach Photography - Photography
eReleases helped Allebach Photography gain national media attention. The studio wanted to raise awareness and visibility for its couples boudoir... photography. Using eReleases, Allebach issued press releases for an all-male calendar supporting PTSD and for the couples boudoir trend. The calendar preview was liked and shared over 1,000 times in a few hours. Media coverage included HUFFPOST, Daily Mail, Cosmopolitan, and TV and radio. Allebach credits eReleases for helping get his business in the news.
Ellisphere
Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis,... risk management, and compliance.
Ellisphere
Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis,... risk management, and compliance.
Ellisphere
Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis,... risk management, and compliance.
Ellisphere
Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis,... risk management, and compliance.
Ellisphere
Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis,... risk management, and compliance.
IDTechEx - Market Research
Newswire helped IDTechEx reach a more targeted audience. IDTechEx used the Newswire Database to find the right outlets for their... market research. This helped them build new media relationships. Their marketing efforts became more focused. IDTechEx could now get their brand in front of the right businesses.
Northern Norway Tourist Board - Hospitality
Mynewsdesk helped Northern Norway Tourist Board grow their international presence. The board wanted to reach more people in Europe and... share stories about their region. Mynewsdesk set up an international newsroom and supported content creation. The board saw more media coverage, including features in BBC Travel and The Times UK. This led to higher audience engagement and better advertising results.
A Canadian insurance firm - Insurance
Gnowit’s AI-powered monitoring platform helped a Canadian insurance firm track over 750 municipalities and federal jurisdictions. The firm automated regulatory... monitoring, cutting manual work by more than 60%. Real-time alerts reduced reporting time by 75%. Gnowit’s relevance filtering let the team focus on key legislative changes in cannabis and the gig economy. The company gained a strong edge in policy and lobbying with timely, actionable insights.
Driving ROI and results: Understanding the Impact of Public Relations in Education
University of Nebraska at Omaha Men’s Basketball - Education
TVEyes helped the University of Nebraska at Omaha Men’s Basketball team track and measure a viral campaign. The team used... TVEyes to monitor media coverage and report results. Ticket revenue grew by 1400%. The campaign generated over $5 million in media value. Sponsorship and merchandise sales also increased. TVEyes made it easy to share results with stakeholders.
Wichita State University - Education
Critical Mention helped Wichita State University combine TV and online news monitoring into one platform. Before, staff spent a lot... of time using different tools. Now, the team creates daily media reports in just 5-10 minutes. The platform's one-click sharing and strong customer support save time and keep leaders informed. Wichita State values the easy workflow and clear pricing.
California State University San Marcos (CSUSM) - Education
Presspage helped California State University San Marcos manage crisis communications during wildfires. The PR team used Presspage to share real-time... updates and keep over 16,000 students and the public informed. The newsroom handled high traffic and made information easy to find. After the crisis, CSUSM kept using Presspage for daily campus news and events. The platform made their communications faster, more reliable, and less stressful.
UCLA Newsroom - Education
iPR Software helped UCLA Newsroom improve its online newsroom. Before, updates were slow and the site was hard to use.... With iPR Software, over 45 public information officers can now upload and publish news easily. The newsroom is now a multimedia portal. Nearly a million unique visitors come each year, mostly from search engines. The new system lets staff publish and manage content without IT help.
The Latest Public Relations Deployments delivering value in Non Profit Organization Management
Cats Protection - Non Profit Organization Management
Vuelio Insights helped Cats Protection, the UK’s leading feline welfare charity, improve their media reporting. Before Vuelio, their reports were... basic and lacked detail. Vuelio provided monthly dashboard reports and detailed quarterly reports. These reports gave key metrics, saved time, and highlighted trends in media coverage. The flexible service allowed Cats Protection to adapt reporting during the pandemic and better understand campaign success.
The Tony Hudgell Foundation - Non Profit Organization Management
The Tony Hudgell Foundation supports children affected by abuse and neglect. Jess, daughter of a historic child cruelty case survivor,... is taking on the Three Peaks Challenge to raise funds for the foundation. The money will help send 26 families on a three-night trip to Lapland for healing and connection. Jess was inspired by Tony Hudgell's story and the foundation's work. Her challenge honors her mother, Tony, and all children who deserve safety and happiness.
The Public Relations Blueprint for Better Selection Decisions in Food And Beverages
Pernod Ricard - Food & Beverages
Meltwater’s social intelligence solution helps Pernod Ricard track consumer trends and brand performance. The Consumer Insights team uses custom Campaign... Tracker dashboards to measure campaign impact and brand health. Automated reports and integrated review data save time and improve strategy. Meltwater’s tools also support ad hoc research and ESG tracking, helping Pernod Ricard meet sustainability goals and share insights across teams. The company uses these insights to drive innovation and stay ahead in the premium spirits market.
Coolhaus - Food & Beverages
Hypefactors PR Software helped Coolhaus grow its ice cream brand with smart earned media. Coolhaus used creative PR and social... media to reach young customers. They partnered with brands like Pepsi and Facebook for co-branded campaigns. Their PR strategy focused on authenticity, transparency, and building influencer relationships. Coolhaus measured PR success by tracking sales, media impressions, and website traffic.
Public Relations in Action in Pharmaceuticals
AstraZeneca - Pharmaceuticals
ComVix, Commetric’s reputation analytics platform, helped AstraZeneca analyze its corporate reputation. The study reviewed nearly 2 million articles from over... 15,000 media outlets between 2019 and 2020. ComVix identified the main drivers of AstraZeneca’s reputation and tracked changes year over year. The platform also benchmarked AstraZeneca against the healthcare sector. Commetric’s Influencer Network Analysis ranked top pharma companies and CEOs in the media.
AstraZeneca - Pharmaceuticals
ComVix, Commetric’s reputation analytics platform, helped AstraZeneca analyze its corporate reputation. The study reviewed nearly 2 million articles from over... 15,000 media outlets between 2019 and 2020. ComVix identified the main drivers of AstraZeneca’s reputation and tracked changes year over year. The platform also benchmarked AstraZeneca against the healthcare sector. Commetric’s Influencer Network Analysis ranked top pharma companies and CEOs in the media.
The Latest Public Relations Deployments delivering value in Marketing And Advertising
Bravo Group - Marketing And Advertising
Prezly helped Bravo Group, a global PR agency, solve the problem of press releases with multimedia content getting caught in spam filters. The team needed... a way to send engaging press releases with photos and videos to journalists without deliverability issues. With Prezly, Bravo Group could embed images and videos directly in their releases, making it easier for journalists to use the content. The agency now impresses clients with visually rich stories and can track which contacts engage with their campaigns. Clients appreciate the data and improved exposure for their news.
Recent adoption and success with Public Relations software in Entertainment
AEG - Entertainment
AEG's Women@AEG employee network group used the AEG Futures Career Exploration program to help high school girls learn about jobs in sports and live music. The event took... place at Crypto.com Arena and included a panel, mentorship, and a live NBA game. Students got advice from AEG team members and learned about career paths. The program aims to inspire and empower young women to consider careers in these industries. AEG works to show more opportunities for women in sports and entertainment.
Driving ROI and results: Understanding the Impact of Public Relations in Management Consulting
Deloitte - Management Consulting
Deloitte used Signal AI to improve audit risk analysis. Before Signal AI, teams spent hours on manual Google searches. Signal... AI's Key Stories feature made it easy to find important news and trends. Deloitte trained over 20 custom audit risk topics in the platform. Now, audit teams get fast, structured insights from millions of sources. This helps them spot risks early and have better talks with clients.
The Latest Public Relations Deployments delivering value in Consumer Electronics
ASUS Poland - Consumer Electronics
Prowly helped ASUS Poland organize and automate their media relations. Before Prowly, their external communication was fragmented. With Prowly, PR... workflow became easier and faster. The online press office looks modern and appeals to the media. Productivity improved and PR tasks take less time. ASUS Poland now has a more organized and simplified PR process.
Public Relations in Action in Transportationtruckingrailroad
Tideworks Technology - Transportation/trucking/railroad
Tideworks Technology wanted to increase awareness and drive sales of its solutions. They worked with Communiqué PR to get more... media coverage and build relationships with key editors. Communiqué PR used news, case studies, and byline articles to help Tideworks. They also set up meetings for Tideworks' leaders with important media. As a result, Tideworks became well known in the industry and was featured in many top publications.
The Latest Public Relations Deployments delivering value in Information Technology And Services
BairesDev - Information Technology And Services
Agility PR Solutions helped BairesDev improve its PR strategy with advanced media monitoring. BairesDev needed to build brand authority in... the US and track public perception. Agility provided real-time coverage alerts, detailed reporting, and intuitive analytics. The platform enabled BairesDev to monitor industry trends, assess sentiment, and identify key audiences. BairesDev quickly adapted to the user-friendly system, enhancing their ability to manage brand reputation and make data-driven decisions.
Recent adoption and success with Public Relations software in Automotive
Edmunds - Automotive
Onclusive helped Edmunds respond to COVID-19 by measuring earned media quality and business impact. Edmunds used the Onclusive platform to... track key PR metrics like Power of Voice and share of voice. Their "COVID-19 Response" campaign achieved a 57% share of voice, 59% Power of Voice, and 68% social media amplification. Edmunds secured a 43% competitive share in target media placements and reached top positions in major publications. The campaign proved the value of PR in driving business results during crisis.
Driving ROI and results: Understanding the Impact of Public Relations in Internet
WeTransfer - Internet
pr. co built a custom media centre for WeTransfer. The newsroom matched WeTransfer’s branding. The creative team at pr.co worked...directly with WeTransfer. Annematt Ruseler, senior director of communications, praised the result. The newsroom supports WeTransfer’s media relations and brand identity.
Public Relations in Action in Consumer Services
A local NYC pest control business - Consumer Services
Buzzstream helped a local NYC pest control business that was losing revenue and shrinking. The company faced tough competition and... poor marketing. Using Buzzstream, the marketer targeted gardening bloggers with a viral infographic. Buzzstream made prospecting and outreach faster and easier. The 2-step email outreach got a 42.3% response rate, much higher than direct pitching. This led to more leads and helped save the business.
Public Relations in Action in Events Services
DFW Rocks Social Media - Events Services
A press release was used to announce the DFW Rocks Social Media 2014 conference in Texas. The release quickly ranked... on the first page of Google and Google News for the keywords 'Texas Social Media.' It received several retweets on Twitter and was published on over 100 news sites, including Boston.com and International Business Times. This demonstrates the potential impact of a well-crafted press release in digital marketing.