Ontario College of Social Workers and Social Service Workers
- Government Administration
- Medium
Toronto, Canada
Cision helped the Ontario College of Social Workers and Social Service Workers move from manual media monitoring to real-time awareness. The communications team... now uses Cision’s platform for media monitoring, social listening, and AI-powered content summaries. This shift reduced time spent on repetitive tasks and improved internal alignment. Press releases reach key audiences faster with PR Newswire and SocialBoost. The team now completes tasks in minutes instead of hours, staying prepared and informed in a regulated sector.
Ontario College of Social Workers and Social Service Workers
- Government Administration
- Medium
Toronto, Canada
Cision helped the Ontario College of Social Workers and Social Service Workers move from manual media monitoring to real-time awareness. The communications team... now uses Cision’s platform for media monitoring, social listening, and AI-powered content summaries. This shift reduced time spent on repetitive tasks and improved internal alignment. Press releases reach key audiences faster with PR Newswire and SocialBoost. The team now completes tasks in minutes instead of hours, staying prepared and informed in a regulated sector.
Ontario College of Social Workers and Social Service Workers
- Government Administration
- Medium
Toronto, Canada
Cision helped the Ontario College of Social Workers and Social Service Workers move from manual media monitoring to real-time awareness. The communications team... now uses Cision’s platform for media monitoring, social listening, and AI-powered content summaries. This shift reduced time spent on repetitive tasks and improved internal alignment. Press releases reach key audiences faster with PR Newswire and SocialBoost. The team now completes tasks in minutes instead of hours, staying prepared and informed in a regulated sector.
Ontario College of Social Workers and Social Service Workers
- Government Administration
- Medium
Toronto, Canada
Cision helped the Ontario College of Social Workers and Social Service Workers move from manual media monitoring to real-time awareness. The communications team... now uses Cision’s platform for media monitoring, social listening, and AI-powered content summaries. This shift reduced time spent on repetitive tasks and improved internal alignment. Press releases reach key audiences faster with PR Newswire and SocialBoost. The team now completes tasks in minutes instead of hours, staying prepared and informed in a regulated sector.
Ontario College of Social Workers and Social Service Workers
- Government Administration
- Medium
Toronto, Canada
Cision helped the Ontario College of Social Workers and Social Service Workers move from manual media monitoring to real-time awareness. The communications team... now uses Cision’s platform for media monitoring, social listening, and AI-powered content summaries. This shift reduced time spent on repetitive tasks and improved internal alignment. Press releases reach key audiences faster with PR Newswire and SocialBoost. The team now completes tasks in minutes instead of hours, staying prepared and informed in a regulated sector.
The Innocence Project
- Non Profit Organization Management
- Small
New York, USA
The Innocence Project used Phone2Action to stop the execution of Rodney Reed. They mobilized over 40,000 Texans and generated 8,000... calls and emails to state officials. More than 60,000 people signed a petition nationwide. Five days before the execution, the Texas Board of Pardons and Paroles recommended a halt. An appeals court issued a stay, allowing Reed to continue his fight. The campaign showed the power of grassroots advocacy tools.
Vaccine Forward
- Non Profit Organization Management
- Small
Stockholm, Sweden
Vaccine Forward used Mynewsdesk to boost their fundraising efforts for Covid-19 vaccines. The platform helped them reach major media outlets... and increase public awareness. Their newsroom built credibility and encouraged more donations. The team saved time and resources by centralizing press releases and updates. Media coverage exceeded their expectations, helping them support people in need.
Future Coal
- Non Profit Organization Management
- Small
Future Coal chose Agility PR Solutions to improve global media monitoring and access a comprehensive media database. The team set... up daily media briefings and used Agility’s AI-powered platform to track essential coverage. Agility delivered a custom Media Coverage Report, breaking down a year’s global coverage by region, sentiment, and key themes. The report impressed Future Coal’s board and helped the team measure KPIs and refine their communications strategy. Ongoing partnership with Agility has streamlined reporting and enhanced business outcomes.
Air Ambulances UK
- Non Profit Organization Management
Vuelio helped Air Ambulances UK track and measure media coverage during Air Ambulance Week 2024. The charity aimed to boost... campaign reach, secure national and local media coverage, and engage key supporters. Using Vuelio, they monitored print coverage and gained insights into media reach. The campaign reached over 83 million people nationally. Vuelio's tools improved campaign analytics and will support even better results in 2025.
JustReachOut helped TABS Analytics turn proprietary market data into stories that attracted top journalists. Using the platform, TABS built long-term... relationships with writers from the Wall Street Journal, Bloomberg, and Forbes. The team pitched timely insights and leveraged trending news to secure high-profile media coverage. It took months, but TABS became a trusted source for major publications. Their PR strategy focused on consistent outreach and finding the right news angles.
Allied Universal used Critical Mention to improve crisis response. Before, they learned about crises from clients and had slow overseas... monitoring. With Critical Mention, they get real-time alerts and full media coverage. Now, they can notify leadership before clients call. The team manages multiple crises at once and shares news quickly. This helped them move from reactive to proactive crisis management.
Allebach Photography used eReleases to boost national visibility for its boudoir studio. The studio launched a press release campaign focused... on body positivity and an all-male calendar for PTSD awareness. Within hours, a calendar preview was liked and shared over 1,000 times. Media coverage followed in major outlets like HUFFPOST, Cosmopolitan, and TV and radio. The campaign helped Allebach Photography reach new audiences and gain significant media attention.
Semrush helped AutoScout24 improve their online visibility with advanced SEO tools. AutoScout24 used Semrush Enterprise to drive growth and boost... their search rankings. The platform supported their digital marketing strategy. Results included faster visibility and increased website traffic. Semrush enabled AutoScout24 to maximize their SEO performance in the automotive sector.
Driving ROI and results: Understanding the Impact of Public Relations in Insurance
InsurTech Express
- Insurance
- Small
Raleigh, USA
Newswire helped InsurTech Express promote its launch using press release distribution. InsurTech Express wanted to reach more people in the... insurance technology space. Ken Leibow, the president, used Newswire to share news about the company and its value. The service helped InsurTech Express build awareness as a one-stop resource for insurance tech. Ken plans to grow the company’s reach internationally.
Gnowit’s AI-powered monitoring platform helped a Canadian insurance firm track over 750 municipalities and thousands of regulatory updates each year. The firm automated... manual monitoring, cutting time spent by more than 60%. Real-time alerts reduced reporting delays by 75%. Gnowit’s relevance filtering let the team focus on key legislative themes, especially in cannabis and gig economy sectors. The company gained a competitive edge in lobbying and policy strategy with timely, actionable insights.
Tank, a digital PR agency, used BuzzStream to run a data-driven PR campaign for an HR software client. They analyzed internal... data from 2,000 businesses to report on annual leave trends, creating tailored press releases for different industry sectors. BuzzStream helped Tank organize outreach, split test messaging, and track journalist engagement. The campaign earned 80+ backlinks, 68 referring domains, and a 73% increase in organic keyword traffic. Tank was shortlisted for two UK Search Awards for this work.
PRophet Earn helped Sloane & Company boost media coverage by 20%. The PR firm used the platform to improve public... relations results. PRophet Earn provided tools for better media outreach. Sloane & Company saw clear gains in their communications strategy. The case highlights measurable impact for PR professionals.
The Public Relations Blueprint for Better Selection Decisions in Pharmaceuticals
A pharmaceutical company
- Pharmaceuticals
- Large
Commetric used its Influencer Network Analysis (INA) to help a pharmaceutical company identify key opinion leaders in Alzheimer’s disease. The company wanted... to improve its communications strategy during drug development. INA ranked the most influential voices driving media coverage. This gave the company actionable insights to target communications and shape media debate more effectively.
A pharmaceutical company
- Pharmaceuticals
- Large
Commetric used its Influencer Network Analysis (INA) to help a pharmaceutical company identify key opinion leaders in Alzheimer’s disease. The company wanted... to improve its communications strategy during drug development. INA ranked the most influential voices driving media coverage. This gave the company actionable insights to target communications and shape media debate more effectively.
Recent adoption and success with Public Relations software in Legal Services
Simpson Millar LLP Solicitors
- Legal Services
- Large
Simpson Millar LLP Solicitors supported the Law in Practice module at Sheffield Hallam University. The program let law students like... Zoe Ascott work with real legal teams and observe client interactions. Students learned legal research, case building, and professional client management. Zoe gained commercial awareness and practical lawyering skills. The experience helped her connect legal theory to real-world practice.
Signal AI helps Allen & Overy track media mentions and manage reputation. The communications team uses Signal to monitor share... of voice, campaign success, and key topics like Brexit. The platform delivers real-time news, tailored alerts, and actionable insights. Allen & Overy can analyze coverage by topic, spokesperson, and region. The team uses these insights to guide content and outreach plans. Customer support and platform improvements have been strong points.
The Latest Public Relations Deployments delivering value in Retail
OTTO
- Retail
- Very Large
Hamburg, Germany
OTTO used Onclusive to track and measure their brand messages. They wanted to prove their communication was working in a... tough market. Onclusive helped OTTO build a new media analysis system. This system tracked message reach, audience, and impact. OTTO nearly tripled innovation perception in two years. Market leadership recognition grew six times in nine months. OTTO expanded from regional to national media coverage in one year.
Specialty Fortune 500 retailer
- Retail
- Very Large
TVEyes helped a Fortune 500 specialty retailer's small PR department monitor TV and radio coverage nationwide. The team struggled with... unreliable media monitoring tools before switching to TVEyes. With TVEyes, they now get alerts within minutes of a broadcast mention. Editing, sharing, and saving clips is easy, and unlimited monitoring comes with a flat monthly fee. The retailer values TVEyes' expertise and responsive support.
The Latest Public Relations Deployments delivering value in Financial Services
BNY Mellon
- Financial Services
- Very Large
New York, USA
BNY Mellon launched its Global Collateral Services to help clients manage new regulatory demands. The service supports broker dealers and... institutional investors facing rules like Dodd-Frank, EMIR, and Basel III. It offers collateral management, securities lending, and liquidity solutions. The goal is to help clients stay compliant and stable as regulations change. The business leverages BNY Mellon's global expertise in financial services.
Beyond Finance uses Notified to track brand mentions and monitor competitors. The team stays ahead of media trends with Notified's... support. They use the platform to improve communications and manage their reputation. Beyond Finance helps over 300,000 people with debt consolidation services. Their experts provide resources and tools for financial wellness.
Recent adoption and success with Public Relations software in Hospitality
The Social Hub
- Hospitality
- Large
Amsterdam, Netherlands
The Social Hub used PR. co to share its B Corp certification story. They needed to stand out from other...sustainability claims and engage both internal and external audiences. Using their PR.co-powered newsroom, they organized and shared press releases about their impact projects and B Corp journey. This approach led to a significant increase in positive media coverage and inbound requests. Their newsroom became a key resource for transparency and stakeholder engagement.
Booking. com used Presspage to manage PR in 28 markets and over 20 languages. Before, teams worked in silos and...publishing was slow. With Presspage, all PR runs on one platform. Local teams publish fast and keep messages consistent. Journalists trust the newsroom for reliable updates. The brand story stays the same everywhere. Teams now focus on strategy, not fixing tools.
Driving ROI and results: Understanding the Impact of Public Relations in Education
UCLA Newsroom
- Education
iPR Software helped UCLA Newsroom improve its online newsroom. Before, updates were slow and the site was hard to use.... With iPR Software, over 45 public information officers can now upload and publish news easily. The newsroom is now a multimedia portal. Nearly a million unique visitors come each year, mostly from search engines. The new system lets staff publish and manage content without IT help.
Hypefactors PR Software helped Coolhaus grow its ice cream brand with smart earned media. Coolhaus used creative PR and social... media to reach young customers. They partnered with brands like Pepsi and Facebook for co-branded campaigns. Their PR strategy focused on authenticity, transparency, and building influencer relationships. Coolhaus measured PR success by tracking sales, media impressions, and website traffic.
Recent adoption and success with Public Relations software in Banking
Santander Río Bank
- Banking
- Large
Buenos Aires, Argentina
Santander Río Bank uses Meltwater to monitor brand mentions across news and social media. The communications team tracks sentiment and... shares real-time alerts using the mobile app. Meltwater's analytics help them understand public perception and guide messaging. Shareable dashboards keep all stakeholders informed. The bank credits Meltwater with helping them respond quickly to potential threats and manage their reputation.
BlackSky Global
- Information Technology And Services
- Small
Communiqué PR helped BlackSky Global, a satellite imaging startup, launch its brand and messaging. The team created a launch strategy,... managed press outreach, and developed key communications materials. Their work led to 82 media placements in June, including coverage in SpaceNews, TechCrunch, and The Washington Post. The campaign boosted awareness, supported recruitment, and attracted investor interest for BlackSky Global.
Driving ROI and results: Understanding the Impact of Public Relations in Design
Wallsauce
- Design
- Small
Manchester, UK
Prezly helped Wallsauce's one-person comms team get international media coverage. Nicole Yeardley used Prezly to build a branded newsroom and... streamline press release emails. She localized stories for four regions with just a few clicks. Journalists could access all needed assets instantly, reducing back-and-forth. Wallsauce gained more magazine features and freed up time for creative work.
