RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks... to target and engage top enterprise accounts. The integration with Salesforce gave Highspot clear data and actionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.
ConnectAndSell helped a SaaS company meet aggressive sales targets with a small team. The company used... ConnectAndSell’s Human + AI-powered Sales Acceleration Platform to automate dialing and voicemail tasks. This let sales reps focus on talking to decision-makers. The company saw a 50% increase in pipeline value in three months. Sales reps had 10x more daily conversations and did not need to hire more staff.
Virta used N. Rich to improve...their account-based marketing. They built an ICP model that increased SDR account-to-opportunity conversion by 10 times and AE win rates by 6 times. N.Rich helped align sales and marketing by sharing buyer intent and engagement data in their CRM. Virta created €13 million in pipeline and closed €1.3 million in sales with N.Rich ABM campaigns. HubSpot integration reduced manual work and made data sharing easier.
TYASuite procurement software helped Infogain solve key procurement challenges. Infogain struggled with... manual invoice approvals, ad-hoc requisitions, and no digital vendor onboarding. TYASuite provided an all-in-one platform for vendor management, purchase requisitions, and automated approvals. Infogain replaced manual processes with digital workflows and auto reminders. The company now uses automated 3-way matching and digital purchase requisitions.
Folloze helped Autodesk scale its account-based marketing (ABM) program. Autodesk expanded the... program to 10,000 global accounts in just 365 days. The solution made it easy to manage and personalize campaigns. Autodesk improved its marketing reach and efficiency. The company used Folloze to support global growth and engagement.
Writer used Metadata Optimizer to lower their cost per MQL by 86%. They set hard... targets for CPL and CPMQL, and the Optimizer adjusted campaigns automatically. Auto Pause Rules stopped underperforming campaigns, saving budget. Writer saw a 1,036% increase in lead volume and saved 3-5 hours daily. The platform helped Writer close a major enterprise customer and scale their marketing efforts.
Madison Logic helped Adobe improve their account-based marketing (ABM) with a data-driven, multi-channel approach. Adobe used Madison... Logic to reach the right customers at the right time and align marketing with sales and business development. The solution gave Adobe better insights into campaign performance and allowed them to optimize their engagement strategy. Adobe gained more visibility into lead volume, opportunities, and marketing-driven revenue. The team also saw a decrease in cost per lead and an increase in conversion from leads to sales-accepted opportunities.
Account Based Marketing in Action in Other Industries
A Fortune 1000 company
Gilroy by xiQ helps sales teams write personalized emails fast. A Fortune 1000... company used Gilroy to boost sales engagement. Engagement rates went up by 10 times. Click-through rates increased by 48%. Booked meetings rose by 12 times. Sales win rate improved by 38%. Gilroy makes B2B sales and marketing more effective with AI-powered email personalization.
Coveo used 6sense to fix problems with fragmented data and lead-based processes. Before 6sense, their... sales and marketing teams were not working together. With 6sense, Coveo aligned their teams and focused on high-value accounts. They built a data-driven ABM strategy. This helped them improve targeting and work better together.
Integrate studied how lead data quality affects sales and marketing alignment. The study interviewed... 30 sales professionals. It found that poor data causes problems like inconsistency and mismatched ideal customer profiles. Good data builds trust and helps teams work together. 82% of those interviewed said accurate, well-vetted information is very important. Better data can help sales and marketing teams get stronger results.
FormAssembly, a leading data collection and form builder solution, partnered with DemandScience to enhance its growth marketing strategies. Led by Dave... Goldberg, FormAssembly aimed to navigate a competitive marketplace, improve brand presence, and optimize sales efficiency. By integrating content syndication, ABM Display Advertising, and leveraging DemandScience’s intent data and PurePush BANT qualification, FormAssembly refined its buyer experience, adopted an agile, iterative marketing approach, and empowered its SDR team for more effective lead engagement. The partnership resulted in a seamless buyer journey, continuous campaign optimization, and improved sales development capabilities.
Bilin helped 7SIGNAL improve lead quality using its intent data platform. 7SIGNAL switched from... a major data vendor to Bilin after seeing better results at a lower cost. Bilin's open network and data sourcing methods provided more relevant leads. 7SIGNAL used both first and third party data to validate contacts and interests. The company found Bilin's keywords useful for starting conversations with prospects. Bilin's affordability allowed 7SIGNAL to be cost effective without losing quality or support.
Foundry helped 365Talents launch account-based marketing and use intent data for global expansion. 365Talents used Foundry... to prioritize opportunities and integrate HubSpot leads into campaigns. The sales team used intent data to focus outreach. In 2022, they impacted five deals and influenced €1.5M in pipeline. The average time from ad surge to deal creation was 19 days. Foundry provided contact-level data and unified ABM tools for 365Talents.
A leading Data Analytics company
- Information Technology And Services
Kwanzoo helped a leading Data Analytics company fix lead quality issues. The company used... Kwanzoo to block student traffic and filter for ideal customers. This led to a 3x increase in weekly lead delivery. Student traffic was fully removed from the pipeline. SDRs became more productive with better qualified leads. The company improved lead resolution and conversion rates using advanced filtering and CRM integration.
Driving ROI and results: Understanding the Impact of Account Based Marketing in Marketing And Advertising
Triblio
- Marketing And Advertising
Triblio used Bombora's Company Surge Intent data with its own first-party data to boost sales engagement. The team launched... three intent-based sales activation plays. This approach led to 2X more engaged leads per account on personalized landing pages. SDR revenue influence rose by 18%. Account Executive close rate increased by 28%.
Triblio used Bombora's Company Surge Intent data with its own first-party data to boost sales engagement. The team launched... three intent-based sales activation plays. This approach led to 2X more engaged leads per account on personalized landing pages. SDR revenue influence rose by 18%. Account Executive close rate increased by 28%.
TaxDome helped Accurant LLC, a 40-person accounting firm, improve efficiency and scalability. The firm faced... challenges with scattered communication, manual processes, and a complex tech stack. TaxDome unified communication, automated workflows, and consolidated software tools. The firm saved up to 1,600 hours per month and nearly $750,000 per year. Team collaboration and client experience improved with all data in one place.
Demandbase helped Moss Adams, now Baker Tilly, fix CRM adoption issues. The firm replaced... manual spreadsheets with a cloud CRM enriched by Demandbase. This brought cleaner, trusted data and better sales and marketing campaigns. Teams across sales, marketing, and client service now use the CRM daily. Demandbase’s data integrity and enrichment features improved data quality and governance. Leaders use dashboards built on this data every day.
Recent adoption and success with Account Based Marketing software in Real Estate
Cannon Hill Capital Partners
- Real Estate
VTS Market, VTS Lease, and VTS Data helped Cannon Hill Capital Partners improve their leasing process. The company wanted... to use data to attract and keep tenants across their portfolios. VTS gave them instant access to portfolio information and tenant activity. This made it easier to respond to tenant inquiries and manage assets. Eric Rubin, founder and chief investment officer, says VTS is an important partner for new deals and transactions.
Driving ROI and results: Understanding the Impact of Account Based Marketing in Entertainment
MEP Capital
- Entertainment
Allvue’s credit solutions helped MEP Capital, a New York investment firm, secure better credit terms. MEP faced a... borrower in the media and entertainment sector with volatile revenues and aggressive covenant demands. Using Allvue’s covenant benchmarking, MEP compared sector-specific data from similar companies. This data-driven approach let them negotiate stronger, market-aligned deal terms. MEP protected their downside and closed the deal with confidence.
Defense Innovation Unit (DIU)
- Government Administration
Public Spend Forum used AI-enabled tools and analyst research to help the Defense Innovation Unit map the supplier landscape for unmanned underwater vehicles. In a one-day... sprint, they identified 107 UUV-related companies, including 89 with recent federal awards. The project highlighted both established and non-traditional vendors. The solution provided a clear view of the UUV supplier ecosystem for future maritime missions. This rapid approach improved visibility into emerging technology suppliers.
ChowNow uses LeanData to speed up the customer journey. They cut lead... response time from days to hours by combining LeanData with Outreach. BookIt helps ChowNow match reps and manage schedules, saving time for restaurant owners. Custom object routing makes onboarding smoother by handling complex handoffs and aligning teams. ChowNow benefits from faster responses, easier scheduling, and better onboarding with LeanData.
Swoop used its privacy safe real world health data to help a pharmaceutical brand reach patients with a mental health condition. The brand targeted... a niche segment on CTV platforms. About 20% of exposed ideal patients made a doctor’s appointment within three months. The campaign outperformed industry benchmarks by 12 times. Swoop enabled safe and effective patient targeting for sensitive health campaigns.
The Account Based Marketing Blueprint for Better Selection Decisions in Internet
Sorted.com
- Internet
Radiate's platform helped Sorted. com, a global...SaaS company, target UK retailers with personalized ads and landing pages. The campaign drove 34% of targeted companies to the website and doubled the demo rate compared to the control group. Opportunities were 2.67 times larger and revenue was 3 times higher than the control. Organic search saw a 41% increase in new users, paid search sessions rose by 21%, social media users grew by 17%, and email marketing brought in 28% more new users. Sorted.com recommends Radiate for targeted, cost-effective account-based marketing.
The Latest Account Based Marketing Deployments delivering value in Retail
Ashwin
- Retail
Recotap helped Ashwin target over 300 eCommerce and retail accounts in the US and Canada. The challenge was... to engage high-value accounts and turn interest into qualified leads using personalized LinkedIn ABM campaigns. Ashwin used Recotap's 1-to-1 LinkedIn ABM playbook. The result was a 3-4x increase in click-through rate and a 4X pipeline growth with the same budget.
