Account Based Marketing Customer Deals | Implementation & Best Practices

RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with... Salesforce gave Highspot clear data and actionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.
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Virta used N. Rich to improve their account-based marketing. They built an ICP model that increased SDR account-to-opportunity conversion by...10 times and AE win rates by 6 times. N.Rich helped align sales and marketing by sharing buyer intent and engagement data in their CRM. Virta created €13 million in pipeline and closed €1.3 million in sales with N.Rich ABM campaigns. HubSpot integration reduced manual work and made data sharing easier.
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TYASuite procurement software helped Infogain solve key procurement challenges. Infogain struggled with manual invoice approvals, ad-hoc requisitions, and no digital... vendor onboarding. TYASuite provided an all-in-one platform for vendor management, purchase requisitions, and automated approvals. Infogain replaced manual processes with digital workflows and auto reminders. The company now uses automated 3-way matching and digital purchase requisitions.
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BMC Helix used Foundry's marketing services to boost awareness and engagement for its IT service management solution. Foundry built a... content hub with custom and existing content to educate top IT leaders. The campaign used display, social, native, video, and demand generation tactics. Engagement and time spent on the hub exceeded BMC's goals. BMC credits Foundry for elevating their brand message and driving campaign success.
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Folloze helped Autodesk scale its account-based marketing (ABM) program. Autodesk expanded the program to 10,000 global accounts in just 365... days. The solution made it easy to manage and personalize campaigns. Autodesk improved its marketing reach and efficiency. The company used Folloze to support global growth and engagement.
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Writer used Metadata Optimizer to lower their cost per MQL by 86%. They set hard targets for CPL and CPMQL,... and the Optimizer adjusted campaigns automatically. Auto Pause Rules stopped underperforming campaigns, saving budget. Writer saw a 1,036% increase in lead volume and saved 3-5 hours daily. The platform helped Writer close a major enterprise customer and scale their marketing efforts.
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Gilroy by xiQ helps sales teams write personalized emails fast. A Fortune 1000 company used Gilroy to boost sales engagement.... Engagement rates went up by 10 times. Click-through rates increased by 48%. Booked meetings rose by 12 times. Sales win rate improved by 38%. Gilroy makes B2B sales and marketing more effective with AI-powered email personalization.
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Madison Logic helped Zilliant, Inc. transform marketing from a cost center to a profit center. After integrating Madison Logic's account-based... marketing and content syndication, Zilliant saw a 63% increase in marketing qualified leads and a 42% rise in opportunities created. The company allocated 80% of its marketing budget to Madison Logic. Sales and marketing alignment improved, and lead generation campaigns delivered higher conversion rates. Zilliant surpassed its 2019 goal by July, driving measurable growth with Madison Logic's ABM platform.
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Coveo used 6sense to fix problems with fragmented data and lead-based processes. Before 6sense, their sales and marketing teams were... not working together. With 6sense, Coveo aligned their teams and focused on high-value accounts. They built a data-driven ABM strategy. This helped them improve targeting and work better together.
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Integrate studied how lead data quality affects sales and marketing alignment. The study interviewed 30 sales professionals. It found that... poor data causes problems like inconsistency and mismatched ideal customer profiles. Good data builds trust and helps teams work together. 82% of those interviewed said accurate, well-vetted information is very important. Better data can help sales and marketing teams get stronger results.
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Kwanzoo helped a leading data analytics company fix lead quality issues. The company used Kwanzoo to block student traffic and... filter for their ideal customer profile. This led to a 3x increase in weekly lead delivery. Student traffic was fully removed from the pipeline. SDRs became more productive with better leads. The company improved lead resolution and matched leads to strict criteria.
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ConnectAndSell Lightning helped RingCentral boost sales conversations. Their lead qualification team saw up to 1,000 dials and over 50 conversations... a day, a 10x increase in output. The platform improved both the quantity and quality of sales calls. OutboundOnDemand let RingCentral test campaigns fast and handle spikes in lead volume. Metrics from ConnectAndSell made it easy to set targets and coach sales reps. RingCentral gained more pipeline and revenue using ConnectAndSell's sales acceleration tools.
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Bilin helped 7SIGNAL improve lead quality using its intent data platform. 7SIGNAL switched from a major data vendor to Bilin... after seeing better results at a lower cost. Bilin's open network and data sourcing methods provided more relevant leads. 7SIGNAL used both first and third party data to validate contacts and interests. The company found Bilin's keywords useful for starting conversations with prospects. Bilin's affordability allowed 7SIGNAL to be cost effective without losing quality or support.
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Bombora Company Surge® helped ARCOS boost website traffic by 120% and generate 34% of new leads in 90 days. ARCOS used Marketo... integration and intent data to target emerging markets. The solution drove 17 lead conversions in Q1 2020, up from nearly zero the previous year. ARCOS added over $13 million to its sales pipeline. Intent data enabled fast follow-up and supported aggressive expansion goals.
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Bombora Company Surge® helped ARCOS boost website traffic by 120% and generate 34% of new leads in 90 days. ARCOS used Marketo... integration and intent data to target emerging markets. The solution drove 17 lead conversions in Q1 2020, up from nearly zero the previous year. ARCOS added over $13 million to its sales pipeline. Intent data enabled fast follow-up and supported aggressive expansion goals.
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Case IQ wanted to improve its account-based marketing strategy. Their old platform was hard to use and did not help... sales and marketing work together. They switched to Demandbase for its easy setup, strong support, and smart analytics. The team launched campaigns in just three weeks. Now, sales and marketing work better together and use data to make decisions. The marketing team feels more confident and gets better results.
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VTS Market, VTS Lease, and VTS Data helped Cannon Hill Capital Partners improve their leasing process. The company wanted to... use data to attract and keep tenants across their portfolios. VTS gave them instant access to portfolio information and tenant activity. This made it easier to respond to tenant inquiries and manage assets. Eric Rubin, founder and chief investment officer, says VTS is an important partner for new deals and transactions.
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Allvue’s credit solutions helped MEP Capital, a New York investment firm, secure better credit terms. MEP faced a borrower in... the media and entertainment sector with volatile revenues and aggressive covenant demands. Using Allvue’s covenant benchmarking, MEP compared sector-specific data from similar companies. This data-driven approach let them negotiate stronger, market-aligned deal terms. MEP protected their downside and closed the deal with confidence.
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ChowNow uses LeanData to speed up the customer journey. They cut lead response time from days to hours by combining... LeanData with Outreach. BookIt helps ChowNow match reps and manage schedules, saving time for restaurant owners. Custom object routing makes onboarding smoother by handling complex handoffs and aligning teams. ChowNow benefits from faster responses, easier scheduling, and better onboarding with LeanData.
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TaxDome helped Accurant LLC, a 40-person accounting firm, improve efficiency and scalability. The firm faced challenges with scattered communication, manual... processes, and a complex tech stack. TaxDome unified communication, automated workflows, and consolidated software tools. The firm saved up to 1,600 hours per month and nearly $750,000 per year. Team collaboration and client experience improved with all data in one place.
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Swoop used its privacy safe real world health data to help a pharmaceutical brand reach patients with a mental health condition. The brand targeted... a niche segment on CTV platforms. About 20% of exposed ideal patients made a doctor’s appointment within three months. The campaign outperformed industry benchmarks by 12 times. Swoop enabled safe and effective patient targeting for sensitive health campaigns.
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Radiate's platform helped Sorted. com, a global SaaS company, target UK retailers with personalized ads and landing pages. The campaign...drove 34% of targeted companies to the website and doubled the demo rate compared to the control group. Opportunities were 2.67 times larger and revenue was 3 times higher than the control. Organic search saw a 41% increase in new users, paid search sessions rose by 21%, social media users grew by 17%, and email marketing brought in 28% more new users. Sorted.com recommends Radiate for targeted, cost-effective account-based marketing.
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PSF’s AI-MI technology helped the Center for Regional Economic Competitiveness (CREC) analyze the aerospace manufacturing ecosystem in Los Angeles. CREC needed to... understand workforce needs and the landscape of aerospace companies in the region. The solution used enriched datasets, AI algorithms, and rapid analyst sprints to map industry segments and workforce demand. The study found LA County leads the U.S. in aerospace manufacturing, with over 400 companies and 57,000 workers. Key challenges included skills gaps, misaligned education, and limited workforce diversity.
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Recotap helped Ashwin target over 300 eCommerce and retail accounts in the US and Canada. The challenge was to engage... high-value accounts and turn interest into qualified leads using personalized LinkedIn ABM campaigns. Ashwin used Recotap's 1-to-1 LinkedIn ABM playbook. The result was a 3-4x increase in click-through rate and a 4X pipeline growth with the same budget.
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