Vue.ai
- Information Technology And Services
- Medium
Mountain View, USA
Vue. ai used Recotap’s ABM platform to target over 1,000 fashion and furniture retail accounts. They faced stalled top-of-funnel prospects...and shrinking revenue. By switching to Recotap’s signal-driven, multi-stage ABM strategy, they defined ICPs, ran personalized LinkedIn campaigns, and refreshed segments based on engagement. This approach grew ABM’s pipeline contribution to 60%, boosted CTR to 6%, and helped close a $1M deal. A single-person team achieved these results using Recotap’s automation tools.
Virta
- Information Technology And Services
- Medium
Helsinki, Finland
Virta used N. Rich to boost enterprise demand generation across Europe. They needed to identify high-potential accounts and prove marketing’s...impact on revenue. N.Rich enabled precise account targeting and intent-driven ABM campaigns. Virta generated €13 million in pipeline and €1.3 million in closed sales. Account-to-opportunity conversion improved by 10X and win rates by 6X.
Genesys
- Information Technology And Services
- Large
Daly City, USA
Genesys used Madison Logic to improve its account-based marketing. The team wanted to reach target accounts with content that matched... each stage of the funnel. Madison Logic provided global, scalable ABM content syndication and intent data. Genesys captured more unique leads and sourced new opportunities in less than six months. The partnership helped Genesys drive marketing ROI and plan for deeper ABM strategies.
AVEVA
- Information Technology And Services
- Large
Cambridge, UK
AVEVA used Demandbase to improve account-based marketing for over 200 products. They faced challenges with finding buying signals and aligning... sales and marketing. Demandbase gave them advanced analytics, intent signals, and easy integration with Marketo and Salesforce. This helped AVEVA target accounts better and reduce manual work. Sales teams got actionable insights quickly, leading to stronger alignment and measurable ABM success.
RingCentral
- Information Technology And Services
- Large
ConnectAndSell Lightning helped RingCentral boost sales conversations. Their lead qualification team saw up to 1,000 dials and over 50 conversations... a day, a 10x increase in output. The platform improved both the quantity and quality of sales calls. OutboundOnDemand let RingCentral test campaigns fast and handle spikes in lead volume. Metrics from ConnectAndSell made it easy to set targets and coach sales reps. RingCentral gained more pipeline and revenue using ConnectAndSell's sales acceleration tools.
Bilin helped 7SIGNAL improve lead quality using its intent data platform. 7SIGNAL switched from a major data vendor to Bilin... after seeing better results at a lower cost. Bilin's open network and data sourcing methods provided more relevant leads. 7SIGNAL used both first and third party data to validate contacts and interests. The company found Bilin's keywords useful for starting conversations with prospects. Bilin's affordability allowed 7SIGNAL to be cost effective without losing quality or support.
B2B SaaS provider targeting local business market
- Information Technology And Services
- Medium
Kwanzoo enabled a B2B SaaS provider to optimize local business outreach. Over three months, systematic testing of three data sources... led to 25 sales qualified leads from 5,000+ targets. The offline database outperformed others, achieving a 1.7% no-reply rate and 1% positive reply rate. Reliable contact data, not messaging, proved key to campaign success. Cost-benefit analysis showed the offline database as the most effective solution.
Recent adoption and success with Account Based Marketing software in Financial Services
MEP Capital
- Financial Services
- Small
New York, USA
MEP Capital used Allvue’s credit solutions to benchmark covenant terms in a tough media and entertainment lending negotiation. The borrower wanted... aggressive terms, but Allvue’s data showed market standards were more conservative. MEP used these benchmarks to propose safer, evidence-based covenants. The final deal included a 4.25x leverage covenant, 2x interest coverage, and $2M liquidity requirement. This helped MEP protect their downside and close the deal with strong credit protections.
PitchBook used AdRoll's ABM strategy to improve their digital marketing. They cut cost-per-click by 37.9%. Their sales cycle became 14.9%... faster. They also achieved a 24.3% higher win rate. AdRoll helped PitchBook reach more accounts and close deals faster.
Celent, a leading financial research and advisory firm, faced challenges with their outdated website, which hindered customer engagement, event management, and ABM campaigns. By adopting Folloze's... Buyer Experience Platform, Celent rapidly improved their digital marketing capabilities, enabling quick creation of branded content, seamless event hosting, and targeted ABM outreach. The platform's integration with Salesforce and Outlook enhanced lead tracking, analytics, and personalized communication. Celent successfully pivoted to virtual events during the pandemic, achieving high engagement and new leads, and established a scalable model for future ABM campaigns and digital events.
Bombora's Company Surge Intent data helped MiQ boost B2B campaign results. MiQ used real-time buyer signals for smarter audience targeting... and omnichannel activation. They saw a 28% lift in click-through rates and a 40% increase in site visits. Closed-won rates rose by 28% for onsite leads. Bombora’s B2beacon measurement gave MiQ full-funnel visibility and improved attribution, leading to sharper insights and better client outcomes.
Bombora's Company Surge Intent data helped MiQ boost B2B campaign results. MiQ used real-time buyer signals for smarter audience targeting... and omnichannel activation. They saw a 28% lift in click-through rates and a 40% increase in site visits. Closed-won rates rose by 28% for onsite leads. Bombora’s B2beacon measurement gave MiQ full-funnel visibility and improved attribution, leading to sharper insights and better client outcomes.
The Latest Account Based Marketing Deployments delivering value in Computer Software
Infogain
- Computer Software
TYASuite procurement software helped Infogain solve key procurement challenges. Infogain struggled with manual invoice approvals, ad-hoc requisitions, and no digital... vendor onboarding. TYASuite provided an all-in-one platform for vendor management, purchase requisitions, and automated approvals. Infogain replaced manual processes with digital workflows and auto reminders. The company now uses automated 3-way matching and digital purchase requisitions.
Foundry and Lenovo launched 'Late Night I. T.', a talk show about smart information technology. The campaign aimed to shift...Lenovo's image from a PC maker to a full technology solutions provider. The show featured top tech minds and offered new perspectives on I.T. topics. It attracted over 195+ page views and made I.T. conversations more engaging and entertaining. Lenovo credits the partnership with CIO for the program's success.
Account Based Marketing in Action in Other Industries
A Fortune 1000 company
- Very Large
Gilroy by xiQ inc helped a Fortune 1000 company boost B2B sales engagement. The company used AI-powered personalized emails to... reach prospects. Engagement rates rose by 10x. Click-through rates increased by 48%. Booked meetings went up 12x. Sales win rate improved by 38%.
Devon Lane used metadata. io to move prompts into pipeline with agentic go-to-market strategies. The testimonial highlights the use of...Metadata Campaigns, Audiences, and Insights. Key features included audience targeting and campaign experimentation. The focus was on driving pipeline growth through advanced marketing automation. Results or specific metrics are not provided in the content.
Carr Properties used VTS Market to speed up their leasing process. Before, they struggled with slow, manual deal cycles and... scattered marketing materials. VTS Market gave them one place to manage listings, track tenant interest, and share digital content. They now execute deals 59% faster and saw a 47% increase in high-quality inquiries. The team also lists 98% more spaces with premium content and cut deal cycle times by 35%.
Indiana Defense Procurement Accelerator (DPA)
- Government Administration
- Small
USA
Public Spend Forum helped Indiana Defense Procurement Accelerator map the state's emerging defense tech ecosystem. Using AI-powered market intelligence, they... identified and segmented companies, investors, and agencies in 13 tech segments. The project integrated public and proprietary data to enrich profiles and inform outreach. Results included a national ranking of innovation ecosystems and highlighted Indiana's strengths in advanced manufacturing. The work supported strategic growth and inclusion goals for Indiana's defense sector.
TaxDome helped Accurant LLC, a 40-person accounting firm, improve efficiency and scalability. The firm faced challenges with scattered communication, manual... processes, and a complex tech stack. TaxDome unified communication, automated workflows, and consolidated software tools. The firm saved up to 1,600 hours per month and nearly $750,000 per year. Team collaboration and client experience improved with all data in one place.
The Latest Account Based Marketing Deployments delivering value in Pharmaceuticals
A pharmaceutical brand
- Pharmaceuticals
- Large
Swoop helped a pharmaceutical brand boost its Type 2 diabetes drug prescriptions. The campaign used addressable TV ads to target... patients across North America. This led to a 49% increase in prescriptions compared to a control group. The campaign drove 297,000 primary care visits and a 16% lift in specialist visits. Within three months, 1,500 new-to-brand starts were achieved.
Driving ROI and results: Understanding the Impact of Account Based Marketing in Management Consulting
West Monroe
- Management Consulting
- Large
Chicago, USA
West Monroe used 6sense Conversational Email to improve cold outreach and lead nurturing. The marketing team overcame resistance to new... technology by automating thousands of emails. They achieved an open rate of nearly 50 percent. The AI-powered tool saved hundreds of hours by streamlining email creation and responses. Easy integration enabled dynamic marketing campaigns. This helped West Monroe boost engagement and efficiency in their marketing efforts.
The Latest Account Based Marketing Deployments delivering value in Restaurants
ChowNow
- Restaurants
ChowNow uses LeanData to speed up the customer journey. They cut lead response time from days to hours by combining... LeanData with Outreach. BookIt helps ChowNow match reps and manage schedules, saving time for restaurant owners. Custom object routing makes onboarding smoother by handling complex handoffs and aligning teams. ChowNow benefits from faster responses, easier scheduling, and better onboarding with LeanData.
Trend Micro
- Computer & Network Security
- Very Large
Tokyo, Japan
Integrate’s demand orchestration software helped Trend Micro speed up lead processing. The team automated lead verification and delivery into Marketo,... cutting follow-up time from over a week to immediate. Trend Micro gained a single view of all lead sources and channels. Content syndication became a top driver of pipeline value. The marketing team now spends less time on manual tasks and more on strategy.
Radiate's platform helped Sorted. com, a global SaaS company, target UK retailers with personalized ads and landing pages. The campaign...drove 34% of targeted companies to the website and doubled the demo rate compared to the control group. Opportunities were 2.67 times larger and revenue was 3 times higher than the control. Organic search saw a 41% increase in new users, paid search sessions rose by 21%, social media users grew by 17%, and email marketing brought in 28% more new users. Sorted.com recommends Radiate for targeted, cost-effective account-based marketing.
