Account Based Marketing Customer wins | Real Customer Results Across Industries 2026

Bilin helped 7SIGNAL improve lead quality using its intent data platform. 7SIGNAL switched from a major data vendor to Bilin... after seeing better results at a lower cost. Bilin's open network and data sourcing methods provided more relevant leads. 7SIGNAL used both first and third party data to validate contacts and interests. The company found Bilin's keywords useful for starting conversations with prospects. Bilin's affordability allowed 7SIGNAL to be cost effective without losing quality or support.
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LeanData helped Palo Alto Networks improve their buying group strategy. The company faced low lead conversion and wasted marketing effort... with a lead-centric model. LeanData Revenue Orchestration enabled a pilot program focused on buying groups. Palo Alto Networks saw a 15% increase in revenue, doubled their closed won rate, and improved MQL to opportunity conversion by 20%. Pipeline progression increased tenfold.
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Foundry helped 365Talents launch account-based marketing and use intent data for global expansion. 365Talents used Foundry to prioritize opportunities and... integrate HubSpot leads into campaigns. The sales team used intent data to focus outreach. In 2022, they impacted five deals and influenced €1.5M in pipeline. The average time from ad surge to deal creation was 19 days. Foundry provided contact-level data and unified ABM tools for 365Talents.
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Box used Bombora’s Visitor Insights to improve identity resolution and data quality. Their old provider gave incomplete and inaccurate data,... making it hard to target Life Sciences prospects. With Bombora, Box could see who visited their site and what content they liked. They used this data to send better messages and segment audiences. As a result, Box achieved a 75% lift in conversion rates.
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Box used Bombora’s Visitor Insights to improve identity resolution and data quality. Their old provider gave incomplete and inaccurate data,... making it hard to target Life Sciences prospects. With Bombora, Box could see who visited their site and what content they liked. They used this data to send better messages and segment audiences. As a result, Box achieved a 75% lift in conversion rates.
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RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with... Salesforce gave Highspot clear data and actionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.
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ConnectAndSell helped a SaaS company meet aggressive sales targets with a small team. The company used ConnectAndSell’s Human + AI-powered... Sales Acceleration Platform to automate dialing and voicemail tasks. This let sales reps focus on talking to decision-makers. The company saw a 50% increase in pipeline value in three months. Sales reps had 10x more daily conversations and did not need to hire more staff.
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Virta used N. Rich to improve their account-based marketing. They built an ICP model that increased SDR account-to-opportunity conversion by...10 times and AE win rates by 6 times. N.Rich helped align sales and marketing by sharing buyer intent and engagement data in their CRM. Virta created €13 million in pipeline and closed €1.3 million in sales with N.Rich ABM campaigns. HubSpot integration reduced manual work and made data sharing easier.
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TYASuite procurement software helped Infogain solve key procurement challenges. Infogain struggled with manual invoice approvals, ad-hoc requisitions, and no digital... vendor onboarding. TYASuite provided an all-in-one platform for vendor management, purchase requisitions, and automated approvals. Infogain replaced manual processes with digital workflows and auto reminders. The company now uses automated 3-way matching and digital purchase requisitions.
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Folloze helped Autodesk scale its account-based marketing (ABM) program. Autodesk expanded the program to 10,000 global accounts in just 365... days. The solution made it easy to manage and personalize campaigns. Autodesk improved its marketing reach and efficiency. The company used Folloze to support global growth and engagement.
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Gilroy by xiQ helps sales teams write personalized emails fast. A Fortune 1000 company used Gilroy to boost sales engagement.... Engagement rates went up by 10 times. Click-through rates increased by 48%. Booked meetings rose by 12 times. Sales win rate improved by 38%. Gilroy makes B2B sales and marketing more effective with AI-powered email personalization.
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Madison Logic helped Zilliant, Inc. transform marketing from a cost center to a profit center. After integrating Madison Logic's account-based... marketing and content syndication, Zilliant saw a 63% increase in marketing qualified leads and a 42% rise in opportunities created. The company allocated 80% of its marketing budget to Madison Logic. Sales and marketing alignment improved, and lead generation campaigns delivered higher conversion rates. Zilliant surpassed its 2019 goal by July, driving measurable growth with Madison Logic's ABM platform.
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Coveo used 6sense to fix problems with fragmented data and lead-based processes. Before 6sense, their sales and marketing teams were... not working together. With 6sense, Coveo aligned their teams and focused on high-value accounts. They built a data-driven ABM strategy. This helped them improve targeting and work better together.
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Integrate studied how lead data quality affects sales and marketing alignment. The study interviewed 30 sales professionals. It found that... poor data causes problems like inconsistency and mismatched ideal customer profiles. Good data builds trust and helps teams work together. 82% of those interviewed said accurate, well-vetted information is very important. Better data can help sales and marketing teams get stronger results.
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Kwanzoo helped a leading data analytics company fix lead quality issues. The company used Kwanzoo to block student traffic and... filter for their ideal customer profile. This led to a 3x increase in weekly lead delivery. Student traffic was fully removed from the pipeline. SDRs became more productive with better leads. The company improved lead resolution and matched leads to strict criteria.
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TaxDome helped Accurant LLC, a 40-person accounting firm, improve efficiency and scalability. The firm faced challenges with scattered communication, manual... processes, and a complex tech stack. TaxDome unified communication, automated workflows, and consolidated software tools. The firm saved up to 1,600 hours per month and nearly $750,000 per year. Team collaboration and client experience improved with all data in one place.
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Demandbase helped Moss Adams, now Baker Tilly, fix CRM adoption issues. The firm replaced manual spreadsheets with a cloud CRM... enriched by Demandbase. This brought cleaner, trusted data and better sales and marketing campaigns. Teams across sales, marketing, and client service now use the CRM daily. Demandbase’s data integrity and enrichment features improved data quality and governance. Leaders use dashboards built on this data every day.
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VTS Market, VTS Lease, and VTS Data helped Cannon Hill Capital Partners improve their leasing process. The company wanted to... use data to attract and keep tenants across their portfolios. VTS gave them instant access to portfolio information and tenant activity. This made it easier to respond to tenant inquiries and manage assets. Eric Rubin, founder and chief investment officer, says VTS is an important partner for new deals and transactions.
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Allvue’s credit solutions helped MEP Capital, a New York investment firm, secure better credit terms. MEP faced a borrower in... the media and entertainment sector with volatile revenues and aggressive covenant demands. Using Allvue’s covenant benchmarking, MEP compared sector-specific data from similar companies. This data-driven approach let them negotiate stronger, market-aligned deal terms. MEP protected their downside and closed the deal with confidence.
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Public Spend Forum used AI-enabled tools and analyst research to help the Defense Innovation Unit map the supplier landscape for unmanned underwater vehicles. In a one-day... sprint, they identified 107 UUV-related companies, including 89 with recent federal awards. The project highlighted both established and non-traditional vendors. The solution provided a clear view of the UUV supplier ecosystem for future maritime missions. This rapid approach improved visibility into emerging technology suppliers.
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Swoop used its privacy safe real world health data to help a pharmaceutical brand reach patients with a mental health condition. The brand targeted... a niche segment on CTV platforms. About 20% of exposed ideal patients made a doctor’s appointment within three months. The campaign outperformed industry benchmarks by 12 times. Swoop enabled safe and effective patient targeting for sensitive health campaigns.
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Metadata helped BigID run over 300 campaign experiments. BigID wanted more control over their paid campaigns and needed to prove... marketing value to leadership. They used Metadata to automate campaign setup, integrate with Hubspot and Salesforce, and experiment with LinkedIn ads. This saved 632 hours of manual work. The team increased conversions and enriched leads for sales. Metadata made it easy for BigID to test new content and audiences.
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Radiate's platform helped Sorted. com, a global SaaS company, target UK retailers with personalized ads and landing pages. The campaign...drove 34% of targeted companies to the website and doubled the demo rate compared to the control group. Opportunities were 2.67 times larger and revenue was 3 times higher than the control. Organic search saw a 41% increase in new users, paid search sessions rose by 21%, social media users grew by 17%, and email marketing brought in 28% more new users. Sorted.com recommends Radiate for targeted, cost-effective account-based marketing.
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Recotap helped Ashwin target over 300 eCommerce and retail accounts in the US and Canada. The challenge was to engage... high-value accounts and turn interest into qualified leads using personalized LinkedIn ABM campaigns. Ashwin used Recotap's 1-to-1 LinkedIn ABM playbook. The result was a 3-4x increase in click-through rate and a 4X pipeline growth with the same budget.
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