Native Advertising Customer Deals | Implementation & Best Practices
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The Latest Native Advertising Deployments delivering value in Financial Services
Betnacional
- Financial Services
MGID used rich media ads to help Betnacional reach sports bettors in Brazil. The campaign featured... animated images of Vinicius Jr. and interactive elements to boost engagement. Users could drag and tap to learn more and were encouraged to create accounts. The campaign got over 1 million impressions and 97,000 interactions in October. One ad achieved 210% engagement, and the overall click-through rate was 0.5%.
Cardlytics provided Betterment with a plug and play SDK for cash back rewards. Betterment used this... to boost customer engagement and spend. Rewards-engaged customers made 18% more purchases at 20% more merchants and spent 12% more per day. Cardholders who used to shop less than once a week saw a 3x increase in spend and transaction frequency. Customers who earned their first cash back reward shopped 5% more often and spent 8% more per day.
TripleLift helped Raptive launch new high-impact ad formats across 5,000+ domains. Raptive wanted to... grow revenue and needed unique ad formats beyond standard display ads. TripleLift provided customizable templates and Amazon-exclusive native eCommerce ads. The partnership led to a 30% increase in incremental revenue and a 404% quarter-over-quarter revenue jump for domains using the new formats. TripleLift became Raptive’s preferred SSP partner for 2025.
Leading cloud-based identity and access management platform
- Information Technology And Services
BuySellAds helped a leading cloud-based identity and access management platform lower signup costs by 91%. The company wanted... more developer signups and better brand awareness. BuySellAds used data-driven ad strategies, channel testing, and creative variations. They shifted budgets to the best regions and tested new ideas. The campaign boosted sign-up rates from 0.6% to 3% and delivered over 350 signups per month.
Nativo helped Explore Georgia boost travel awareness and engagement across the state. Explore Georgia wanted... to increase awareness and stand out in a crowded tourism market. Nativo used its storytelling platform to distribute content using Native Article and Native Story formats. The campaign drove 129,000 extra page views and 123,000 more hours of engagement. Time spent was 2.2 times higher than the benchmark, and the CTA rate was 152% above benchmark. ExploreGeorgia.org saw 54% more time spent and a 25% lower bounce rate compared to other media partners.
Recent adoption and success with Native Advertising software in Hospitality
Visit Savannah & Miles Partnership
- Hospitality
Visit Savannah and Miles Partnership wanted to make their ads more interactive for tourists. They worked with... Perion to add an AI chatbot to their ad formats. The chatbot answered questions and gave personalized information to users. Over 1,700 sessions with the chatbot were recorded between July and September 2024. User engagement increased by 14%. The client said the new tool helped them connect better with their audience.