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Driving ROI and results: Understanding the Impact of Native Advertising in Media Production

 

National Public Media - Media Production - Medium

New York, USA

BuySellAds’ Self-Serve Direct helped National Public Media automate smaller display and podcast sponsorships. The platform let sales and operations teams... focus on larger accounts while still capturing revenue from smaller campaigns. National Public Media expanded its sponsorship funnel and added new targeting options. The self-serve portal reduced manual work and increased efficiency. NPR unlocked a new category of buyer and grew revenue.

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Hearst - Media Production - Very Large

Nativo’s Enterprise Ad Platform helped Hearst boost campaign delivery and efficiency. Hearst achieved a 6X return on investment by using... Nativo’s premium demand and ad technology. The platform improved operational efficiency, with a 4X increase in campaign trafficking speed. Hearst’s sales team used flexible native ad units and advanced reporting to drive business growth. Clients saw better performance, and the AdOps team benefited from automated optimization.

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The Latest Native Advertising Deployments delivering value in Financial Services

 

Betterment - Financial Services - Medium

New York, USA

Cardlytics partnered with Betterment to boost customer engagement and card spend for its neobank. Betterment used Cardlytics’ cash back rewards... platform, leading to an 18% increase in purchases and a 12% rise in daily spend among engaged users. Cardholders who rarely used their cards saw a 3x increase in spend and transaction frequency. Customers who earned their first reward shopped 5% more often and spent 8% more per day. The integration was seamless and quick, with strong support from Cardlytics.

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Recent adoption and success with Native Advertising software in Government Administration

 

ADEME - Government Administration - Medium

Angers, France

Perion partnered with ADEME to run a digital campaign focused on sustainability. They used machine-learning optimization and IAS data to... boost brand safety and visibility. The campaign delivered 8.15 million impressions with 96% brand safety and 88.5% viewability. Carbon emissions dropped by 66%, saving 10.9 tonnes of CO2. The results show strong performance and a big reduction in environmental impact.

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The Native Advertising Blueprint for Better Selection Decisions in Health Wellness And Fitness

Bedrop - Health, Wellness And Fitness - Small

MGID helped Bedrop cut CPA by up to 76% and boost ROAS by 297% in the German wellness market. Bedrop wanted more... purchases and add-to-cart actions while keeping costs low. MGID used AI-powered CPA Tune, creative refreshes, and weekly data checks to align with Bedrop’s attribution model. Bedrop scaled budgets and kept profits high. The campaign used continuous optimization and data-driven strategies.

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Native Advertising in Action in Telecommunications

 

Vodafone - Telecommunications - Very Large

London, UK

TripleLift used Amazon DSP and curated purchase intent data to help Vodafone reach people likely to switch internet services. The campaign aimed... to boost awareness and engagement for Vodafone's Home Broadband product. TripleLift's audience-first approach led to lower CPMs than Vodafone's past programmatic buys. An eye-tracking study showed 96% of viewers saw the ad, and it was noticed three times faster than a competitor's display ad. The average view time was 2.14 seconds, showing strong engagement.

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