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Brandwatch vs Sprinklr Social: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Brandwatch vs. Sprinklr Social is based on a specific set of business needs and context. The comparison uses 7939 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Brandwatch and Sprinklr Social

Brandwatch, Sprinklr Social, Mention, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Brandwatch covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

Sprinklr Social focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"Brandwatch has great visualizations that are already beautiful and easy to read, and can just be screenshotted and placed in my deck. " - Tegan Jenner

"Having a local social media presence is a point of difference for us. Our competitors don’t invest in local because it requires quite a bit of resources, time, and effort. We’re the largest provider in the industry so we believe the investment posit...ions us as a leader in the category. " - Kristin Puckett

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Brandwatch

Focus area

Brandwatch is better than Sprinklr Social for

Software Failure Risk

  • medium

logo Sprinklr Social

Focus area

Sprinklr Social is better than Brandwatch for

Software Failure Risk

  • medium

About

Brandwatch | Digital Consumer Intelligence

Delivers a positive experience that’s true to your brand

Age

2005

2009

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

91

64

Total Goals
(we found evidences for)

16

10

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


campaign management

campaign monitoring



content publishing


competitive intelligence


social media marketing




reputation management





generation of new leads


loyalty management

identify target customers

customise loyalty program


helpdesk management



training & onboarding


customer feedback management

measuring customer satisfaction


workflow management


sales call management




influencer marketing


sales document management

contract management



lead qualification

lead qualification: demographic

lead qualification: technographic


touchpoint management


conversion management



international marketing



lifetime value management


category management


rating and review management



channel management


referral management


knowledge management


sales review & feedback


sales incentive management



courses & assessment

create learning path


contact list management


customer case management



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more
  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Improve brand engagement

  • Launch new products

  • Acquire customers

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • See 7 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • video

  • Instagram

  • Twitter

  • mobile

  • user generated content

  • blogs

  • e-mail

  • omnichannel

  • Pinterest

  • offline

  • phone calls

  • LinkedIn

  • point of sale

  • on premises

  • mobile app

  • promotions

  • See 16 more
  • social media

  • website

  • Facebook

  • video

  • Instagram

  • Twitter

  • mobile

  • user generated content

  • blogs

  • e-mail

  • omnichannel

  • Pinterest

  • offline

  • phone calls

  • LinkedIn

  • point of sale

  • on premises

  • mobile app

  • promotions

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting