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Brandwatch vs Verint: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Brandwatch vs. Verint is based on a specific set of business needs and context. The comparison uses 7075 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Brandwatch and Verint

Brandwatch, Verint, Mention, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Brandwatch covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

Verint focuses on Engagement Management, Service Automation with Phone Calls, Customer Feedback Management with Promotions, Workforce Scheduling & Forecasting, etc.

"Sweetwater uses social listening to carry these one-on-one relationships over to social media, identifying the specific customers that come through the online space to an overall database. " - Steve Dwyer

"Thanks to the [Verint] Community, our clients are being heard. They know it because they see community feedback being incorporated into our products. " - Lauri Travis

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Brandwatch

Focus area

Brandwatch is better than Verint for

Software Failure Risk

  • medium

logo Verint

Focus area

Verint is better than Brandwatch for

Software Failure Risk

  • low

About

Brandwatch | Digital Consumer Intelligence

Verint | Innovating in digital, cloud and customer engagement transformation

Age

2005

Financials

SERIES C

IPO

Business Need

Total Processes
(we found evidences for)

91

56

Total Goals
(we found evidences for)

16

5

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics



content management

content publishing


competitive intelligence


social media marketing




reputation management





generation of new leads


loyalty management

identify target customers

customise loyalty program


helpdesk management



training & onboarding


customer feedback management

measuring net promoter score

measuring customer satisfaction


workflow management


sales call management




influencer marketing


sales document management

contract management

proposal & quote management



lead qualification

lead qualification: demographic


touchpoint management


conversion management



international marketing



lifetime value management


category management


rating and review management



channel management


referral management


knowledge management


sales review & feedback


sales incentive management




customer case management


performance management


segmentation and targeting


follower management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more
  • Improve efficiency

  • Improve consistency

  • Improve internal communications

  • Improve brand engagement

  • Manage risk

  • See 2 more

Top Channels

Channels Used

  • phone calls

  • chat

  • promotions

  • offline

  • video

  • e-mail

  • point of sale

  • games

  • events

  • trade shows

  • mobile

  • omnichannel

  • print media

  • magazine

  • mobile app

  • website

  • See 13 more
  • phone calls

  • chat

  • promotions

  • offline

  • video

  • e-mail

  • point of sale

  • games

  • events

  • trade shows

  • mobile

  • omnichannel

  • print media

  • magazine

  • mobile app

  • website

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

high

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low

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting