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Falcon.io (now Brandwatch Social Media Management) vs Firstup: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Falcon.io (now Brandwatch Social Media Management) vs. Firstup is based on a specific set of business needs and context. The comparison uses 8060 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Falcon.io (now Brandwatch Social Media Management) and Firstup

Falcon.io (now Brandwatch Social Media Management), Sprinklr Core, Khoros Marketing, etc., belong to a category of solutions that help Social Media Marketing, whereas Firstup, Workable, Linkedin Talent, etc., belong to a category of solutions that help Talent Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Falcon.io (now Brandwatch Social Media Management) covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Firstup focuses on Engagement Management, Content Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

"When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. " - Stephanie Yamkovenko

"[We’re] in a merger with our neighboring utility KCP&L, so bringing 2 companies together, we have a tremendous need to distribute information out to a workforce that’s doubling in size. So Firstup has allowed us to hit the ground running, have a new... [platform] that engages people, and have a successful merger. " - Jana Dawson

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Firstup for

Software Failure Risk

  • medium

logo Firstup

Focus area

Firstup is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk

  • medium

About

The Platform for Every Kind of Social Media Marketer - Falcon

Communication Platform to unblock the flow of employee connection with the workforce

Age

2005

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

87

62

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


social media management

engaging on social media

scheduling post to social media

social media analytics

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


searching for content



social media marketing


campaign management

campaign monitoring

campaign analytics


helpdesk management


workflow management



touchpoint management


channel management



training & onboarding


sales document management

proposal & quote management

contract management




competitive intelligence



sales review & feedback


lead qualification

lead qualification: technographic


calendar management


conversion management


customer feedback management

measuring customer satisfaction



international marketing




loyalty management

customise loyalty program



performance management


rating and review management


segmentation and targeting



contact list management


knowledge management



advocacy management


generation of new leads


motivation management



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Increase customer life time value

  • See 11 more
  • Improve internal communications

  • Build brand awareness

  • Establish thought leadership

  • Improve ROI

  • Acquire customers

  • Improve brand engagement

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Improve efficiency

  • Improve stakeholder relations

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • social media

  • e-mail

  • mobile

  • user generated content

  • blogs

  • omnichannel

  • newsletter

  • website

  • video

  • promotions

  • phone calls

  • mobile app

  • offline

  • LinkedIn

  • Twitter

  • Facebook

  • on premises

  • mass media

  • Instagram

  • point of sale

  • channel partners

  • text SMS

  • See 19 more
  • social media

  • e-mail

  • mobile

  • user generated content

  • blogs

  • omnichannel

  • newsletter

  • website

  • video

  • promotions

  • phone calls

  • mobile app

  • offline

  • LinkedIn

  • Twitter

  • Facebook

  • on premises

  • mass media

  • Instagram

  • point of sale

  • channel partners

  • text SMS

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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Business Setting