Comparison Summary
This comparison report of Falcon.io (now Brandwatch Social Media Management) vs. Meltwater is based on a specific set of business needs and context. The comparison uses 10390 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Falcon.io (now Brandwatch Social Media Management) and Meltwater
Falcon.io (now Brandwatch Social Media Management), Sprinklr Core, Khoros Marketing, etc., belong to a category of solutions that help Social Media Marketing, whereas Meltwater, CisionOne, Muck Rack, etc., belong to a category of solutions that help Public Relations. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Falcon.io (now Brandwatch Social Media Management) covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.
Meltwater focuses on Social Media Management with Social Media, Public Relations with Social Media, Communication Management with Social Media, Engagement Management with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Falcon.io (now Brandwatch Social Media Management)
Focus area
Falcon.io (now Brandwatch Social Media Management) is better than Meltwater for
Software Failure Risk
Meltwater
Focus area
Meltwater is better than Falcon.io (now Brandwatch Social Media Management) for
Software Failure Risk
About
The Platform for Every Kind of Social Media Marketer - Falcon
Meltwater | Media Monitoring, Management & Social Listening
Age
2005
Financials
SERIES C
Business Need
Total Processes
(we found evidences for)
87
95
Total Goals
(we found evidences for)
14
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve digital and social presence
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Enhance customer relationships
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Acquire customers
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Build brand awareness
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Enter new markets internationally or locally
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Improve ROI
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Improve brand engagement
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Improve internal communications
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Scale best practices
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Launch new products
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Grow market share
-
Improve visibility
-
Increase sales & revenue
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Increase customer life time value
- See 11 more
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Improve digital and social presence
-
Acquire customers
-
Improve ROI
-
Improve brand engagement
-
Build brand awareness
-
Enhance customer relationships
-
Enter new markets internationally or locally
-
Establish thought leadership
-
Improve internal communications
-
Launch new products
-
Grow market share
-
Scale best practices
-
Increase sales & revenue
-
Improve efficiency
- See 11 more
Top Channels
Channels Used
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social media
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e-mail
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user generated content
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blogs
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offline
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website
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Instagram
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point of sale
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phone calls
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mass media
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Facebook
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video
-
newsletter
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print media
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on premises
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Twitter
-
mobile
-
television
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LinkedIn
-
radio
-
promotions
-
magazine
-
trade shows
-
causes and charity
-
newspaper
-
mobile app
-
events
-
display advertisement
-
games
-
Facebook page
-
review sites
-
Pinterest
- See 29 more
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social media
-
e-mail
-
user generated content
-
blogs
-
offline
-
website
-
Instagram
-
point of sale
-
phone calls
-
mass media
-
Facebook
-
video
-
newsletter
-
print media
-
on premises
-
Twitter
-
mobile
-
television
-
LinkedIn
-
radio
-
promotions
-
magazine
-
trade shows
-
causes and charity
-
newspaper
-
mobile app
-
events
-
display advertisement
-
games
-
Facebook page
-
review sites
-
Pinterest
- See 29 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
