Overview: Falcon.io (now Brandwatch Social Media Management) and Mention as Social Media Marketing Category solutions.

Falcon.io and Mention cater to social media marketing, yet their focuses differ slightly. Falcon.io offers robust analytics and custom reporting, suited for enterprise and marketing industries. Meanwhile, Mention excels in monitoring and brand presence improvement, attracting diverse industries including nonprofits. Both offer extensive support, but Falcon.io provides superior 24/7 assistance. Your ideal choice ties closely to whether you prioritize expansive reporting or dynamic engagement monitoring.

Falcon.io (now Brandwatch Social Media Management) and Mention: Best Use cases based on the customer satisfaction data

Falcon.io (now Brandwatch Social Media Management)

Key Capabilities Supported

Falcon.io supports comprehensive social media management and content management. It streamlines the process of scheduling posts and engagement on multiple platforms, enhancing communication management. read more →

Mention focuses on social media management and tracking. It excels in monitoring digital conversations and publishing content, crucial for active engagement. read more →

Business Goals

Falcon.io helps improve digital presence and build brand awareness. It enhances customer relationships and assists in acquiring new customers through strategic market entry. read more →

Mention enables brands to enhance their online presence and brand awareness. It is instrumental in customer acquisition and improving brand engagement. read more →

Core Features

Falcon.io offers custom reports, analytics, and seamless data import. It supports integration and ensures strict compliance, with features like AI-powered tools. read more →

Mention provides strong analytics and reporting capabilities. It includes seamless integration and compliance, along with enhanced data export options. read more →

Vendor Support

Falcon.io offers extensive support, including 24/7 assistance, ensuring customers have access to help whenever needed. read more →

Mention offers diverse support options, including email and chat, with 24/7 support also available but on a more limited scale. read more →

Segments and Industries

Falcon.io is popular in marketing and advertising sectors, tailored for large enterprises and mid-market companies. read more →

Mention is favored by large enterprises and non-profit organizations, with a strong presence in marketing and software industries. read more →

Operational Alignment

Falcon.io aligns well with extensive operational workflows in large-scale enterprises, facilitating seamless integration into existing systems. read more →

Mention is designed for dynamic environments, fitting well within diverse operational scales, from nonprofits to large enterprises. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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high

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Mention

What makes Falcon.io (now Brandwatch Social Media Management) and Mention ideal for Social Media Management?

Falconio Now Brandwatch Social Media Management and Mention both provide tools for social media monitoring and scheduling. Falconio Now Brandwatch Social Media Management is designed for businesses with multiple social media accounts and team members, while Mention is better suited for larger organizations with a single social media manager. Mention offers more robust social listening capabilities, while Falconio Now Brandwatch Social Media Management focuses more on scheduling and engagement. Both tools have limitations, such as a lack of advanced analytics reporting.

"...It combines everything our Association needs in terms of a social media management and media monitoring platform...." Peer review by Katy H.

"...As a community manager it saves me so much time to monitor all social pages...." Peer review by Administrator

How can Falcon.io (now Brandwatch Social Media Management) and Mention optimize your Communication Management Workflow?

Falconio Now Brandwatch Social Media Management and Mention both allow users to schedule and publish content across multiple social media platforms. Falconio Now Brandwatch Social Media Management provides more comprehensive features, including customer data management, social listening, and analytics. Mention focuses on social media monitoring and provides email alerts for brand mentions. Both tools have limitations; Falconio Now Brandwatch Social Media Management lacks scheduled publishing to Instagram and Pinterest, and Mention struggles with influencer identification.

"...We are also saving a significant amount of time by having the ability to post to 3 social platforms from one place...." Peer review by Lainey G, Content Marketing Coordinator, Consumer Goods

"...Respond to social media posts like you are just sitting around waiting for them to say something...." Peer review by Rick F

How does Falcon.io (now Brandwatch Social Media Management) and Mention address your Engagement Management Challenges?

Falconio Now Brandwatch Social Media Management and Mention both offer tools for social media engagement. Falconio Now Brandwatch Social Media Management provides a comprehensive suite of tools for engagement, publishing, analytics, and customer data management. Mention focuses on social listening and engagement, offering tools for identifying brand mentions, tracking campaign buzz, and engaging with influencers. Falconio Now Brandwatch Social Media Management offers a wider range of features, while Mention excels at social listening and influencer identification. Both tools have limitations, such as occasional usability issues in Falconio Now Brandwatch Social Media Management's mobile version and a lack of visual appeal in Mention.

"...The greatest benefits come from "Measure", the ability to track and monitor engagement and effectiveness of posts...." Peer review by Samantha B, Sutherland Talent Acquisition Shared Services Director, LATAM, NA

"...Mention can be helpful for companies and users that are active on social media, especially when that content will be shared or when engaging with media...." Peer review by Carlos S, Founder and Portfolio Manager

How does Falcon.io (now Brandwatch Social Media Management) and Mention address your Content Management Challenges?

Falconio Now Brandwatch Social Media Management allows users to create, schedule, and track content across various platforms, while also providing analytics and campaign management features. Mention focuses on monitoring social media mentions, identifying influencers, and sharing content. Falconio Now Brandwatch Social Media Management offers a more robust content management system, but lacks the real-time monitoring capabilities of Mention. Both tools have limitations; for example, Falconio Now Brandwatch Social Media Management can have issues with external content integration, and Mention may not capture all content.

"...It is an application whose objective is to create a kind of alliance between marketing and the management of social networks because they are two different factors that complement each other, that is why Falcon.io is a tool that incredibly simplifies my daily activities in the department, because I plan my advertising campaigns and as a team we project marketing management and then publish the content on the company's social networks, this is where the platform becomes our best ally...." Peer review by Natalia B, Social Media Manager, Marketing and Advertising

"...Low cost access to social content by keyword search...." Peer review by Verified Reviewer, Internet

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What Are the key features of Falcon.io (now Brandwatch Social Media Management) for Collaboration?

Mention in Action: Unique Use Cases

How efficiently Does Mention manage your Public Relations?

Alternatives

4.59 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Falcon.io (now Brandwatch Social Media Management) vs. Mention: Comparing Best Social Media Marketing Solutions 2025

Overview: Falcon.io (now Brandwatch Social Media Management) and Mention as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) and Mention: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Mention

How can Falcon.io (now Brandwatch Social Media Management) and Mention optimize your Communication Management Workflow?

How does Falcon.io (now Brandwatch Social Media Management) and Mention address your Engagement Management Challenges?

How does Falcon.io (now Brandwatch Social Media Management) and Mention address your Content Management Challenges?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What Are the key features of Falcon.io (now Brandwatch Social Media Management) for Collaboration?

Mention in Action: Unique Use Cases

How efficiently Does Mention manage your Public Relations?

Alternatives

Venngage

Taggbox Rights Management

Hubspot Marketing Hub

Naytev

WeLikeIt

Business Setting