Overview: Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core as Social Media Marketing Category solutions.

Brandwatch Social Media Management and Sprinklr Core each offer valuable social media marketing solutions but cater to slightly different needs. Brandwatch excels in social media management and content scheduling, making it a great choice for enterprises and marketing firms looking to enhance digital presence. Sprinklr Core, on the other hand, shines in areas like ROI improvement and AI-powered analytics, better suiting companies focused on deep data insights and broad market engagement.

Falcon.io (now Brandwatch Social Media Management): Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Sprinklr Core: Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core: Best Use cases based on the customer satisfaction data

Falcon.io (now Brandwatch Social Media Management)

Key Capabilities Supported

Brandwatch Social Media Management focuses on social media management, communication management, and scheduling posts. read more →

Sprinklr Core emphasizes social media management, engagement management, and advertising capabilities. read more →

Business Goals

Brandwatch Social Media Management facilitates improving digital presence and enhancing customer relationships. read more →

Sprinklr Core supports improving ROI, acquiring customers, and building brand awareness. read more →

Core Features

Brandwatch Social Media Management offers custom reports, data import capabilities, and integration features. read more →

Sprinklr Core stands out with its analytics, AI-powered features, and compliance tools. read more →

Vendor Support

Brandwatch Social Media Management offers robust 24/7 support, alongside phone, email, and chat options. read more →

Sprinklr Core provides strong chat support and round-the-clock service, supplemented by phone and email support. read more →

Segments and Industries

Primarily used by enterprise and large enterprises in marketing and advertising. read more →

Sprinklr Core caters to a diverse range including small to large enterprises, with a strong presence in various industries like non-profit and security. read more →

Operational Alignment

Fits well within workflows focused on social media and digital management for larger scale operations. read more →

Designed to integrate with complex environments, offering advanced analytics and engagement capabilities for operational scale. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

Phone Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core

How efficiently Does Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core manage your Social Media Management?

Both Falconio Now Brandwatch and Sprinklr Core help manage social media content and engagement. Falconio Now Brandwatch offers robust scheduling features for social media posts, while Sprinklr Core excels in its social listening and reporting capabilities. Both tools enable users to manage multiple social media accounts from a single location. However, limitations in global analysis and reporting exist for Falconio Now Brandwatch, while Sprinklr Core can require significant setup and maintenance.

"...We are using Falcon.io to manage all our social media Issues in the company...." Peer review by Andrea Pawlowski, Social Media Manager, Golem Verlag GmbH

"...If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social media...." Peer review by Anonymous Reviewer, Management Consulting

How can Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core optimize your Communication Management Workflow?

Falconio Now Brandwatch Social Media Management and Sprinklr Core both allow users to publish content to multiple social media channels. Sprinklr Core offers the ability to manage social accounts across different countries, while Falconio Now Brandwatch Social Media Management emphasizes ease of use and features tools for social listening and analytics. However, both platforms have limitations. Sprinklr Core users find it difficult to remove previously published posts, while Falconio Now Brandwatch Social Media Management does not offer scheduled publishing to Instagram and Pinterest.

"...I appreciate the ease and efficiency of scheduling social media posts, as well as tracking overall scheduling...." Peer review by Agency

"...We want to streamline the way we produce, seed, and post content on social media...." Peer review by Claire C., Computer Software

How can Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core enhance your Engagement Management process?

Both Falconio Now Brandwatch Social Media Management and Sprinklr Core offer tools for social media engagement and analysis. Falconio Now Brandwatch Social Media Management emphasizes user engagement through tools like social listening and campaign tracking, while Sprinklr Core focuses on analyzing customer activity and engagement with the brand. Falconio Now Brandwatch Social Media Management excels in identifying and engaging with users, but its mobile app lacks some features. Sprinklr Core struggles with customization and engagement metrics, requiring significant effort for individual interactions.

"...It's also a great way to track social engagment...." Peer review by Anika R, Content Coordinator, Entertainment

"...With Sprinklr, we can step up our game in the B2B world in the way we interact with our customers and to foster real information sharing between all teams...." Peer review by Vincent Colegrave, Head of Digital & Social, Solvay

What makes Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core ideal for Content Management?

Falconio Now Brandwatch Social Media Management and Sprinklr Core both allow users to schedule and manage content across multiple social media platforms. Falconio Now Brandwatch Social Media Management offers features to track content performance and share content across international branches, while Sprinklr Core focuses on content curation, identifying top-performing content, and managing advertisements. Falconio Now Brandwatch Social Media Management may encounter issues with content pulling from external systems, while Sprinklr Core can have an unclear interface and difficulty searching for content.

"...The ability to see content visually, tag content by category, make calendar notes for campaign start dates, promote all from one tool, easy to copy to other platforms...." Peer review by Martha V, Digital and Social Media Strategist, Marketing and Advertising

"...The Social Asset Manager (SAM) and customer reporting dashboards within Sprinklr have helped us identify operational efficiencies in content-sharing across all geographies...." Peer review by Paul Matson, Head of Content & Social Media, Groupon

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What solutions does Falcon.io (now Brandwatch Social Media Management) provide for Collaboration?

Sprinklr Core in Action: Unique Use Cases

How does Sprinklr Core facilitate Advertisement?

Alternatives

4.4 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Hootsuite

Integrations

Few Sprinklr Core Integrations

Tonkean

4.25 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Slack

4.65 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

OKTA

4.57 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

News

Latest Falcon.io (now Brandwatch Social Media Management) News

Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration - PR Newswire UK

Brandwatch enhances its brand reputation management by integrating innovative proprietary and generative AI technology.

04/12/2024 - source

Latest Sprinklr Core News

Sprinklr Named Leader in Forrester Wave 2024, Excels in AI and Social Suite Innovation - StockTitan

Sprinklr is recognized as a leader in the Forrester Wave 2024 for its AI and social suite innovations.

10/12/2024 - source

Falcon.io (now Brandwatch Social Media Management) vs. Sprinklr Core: Comparing Best Social Media Marketing Solutions 2025

Overview: Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison