Overview: Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core as Social Media Marketing Category solutions.

Brandwatch Social Media Management and Sprinklr Core each offer valuable social media marketing solutions but cater to slightly different needs. Brandwatch excels in social media management and content scheduling, making it a great choice for enterprises and marketing firms looking to enhance digital presence. Sprinklr Core, on the other hand, shines in areas like ROI improvement and AI-powered analytics, better suiting companies focused on deep data insights and broad market engagement.

Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core: Best Use cases based on the customer satisfaction data

Falcon.io (now Brandwatch Social Media Management)

Key Capabilities Supported

Brandwatch Social Media Management focuses on social media management, communication management, and scheduling posts. read more →

Sprinklr Core emphasizes social media management, engagement management, and advertising capabilities. read more →

Business Goals

Brandwatch Social Media Management facilitates improving digital presence and enhancing customer relationships. read more →

Sprinklr Core supports improving ROI, acquiring customers, and building brand awareness. read more →

Core Features

Brandwatch Social Media Management offers custom reports, data import capabilities, and integration features. read more →

Sprinklr Core stands out with its analytics, AI-powered features, and compliance tools. read more →

Vendor Support

Brandwatch Social Media Management offers robust 24/7 support, alongside phone, email, and chat options. read more →

Sprinklr Core provides strong chat support and round-the-clock service, supplemented by phone and email support. read more →

Segments and Industries

Primarily used by enterprise and large enterprises in marketing and advertising. read more →

Sprinklr Core caters to a diverse range including small to large enterprises, with a strong presence in various industries like non-profit and security. read more →

Operational Alignment

Fits well within workflows focused on social media and digital management for larger scale operations. read more →

Designed to integrate with complex environments, offering advanced analytics and engagement capabilities for operational scale. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

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Data Export

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Support

Phone Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

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24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core

How can Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core enhance your Social Media Management process?

Both Falconio Now Brandwatch and Sprinklr Core help manage social media content and engagement. Falconio Now Brandwatch offers robust scheduling features for social media posts, while Sprinklr Core excels in its social listening and reporting capabilities. Both tools enable users to manage multiple social media accounts from a single location. However, limitations in global analysis and reporting exist for Falconio Now Brandwatch, while Sprinklr Core can require significant setup and maintenance.

"...The engage and publish features are helpful for managing multiple social accounts and keeping up with all mentions/comments in one place...." Peer review by Jennifer D, Digital Marketing Specialist

"...This platform is very good for social media marketing management and analytics...." Peer review by Agency in Marketing and Advertising

Why is Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core the best choice for Communication Management?

Falconio Now Brandwatch Social Media Management and Sprinklr Core both allow users to publish content to multiple social media channels. Sprinklr Core offers the ability to manage social accounts across different countries, while Falconio Now Brandwatch Social Media Management emphasizes ease of use and features tools for social listening and analytics. However, both platforms have limitations. Sprinklr Core users find it difficult to remove previously published posts, while Falconio Now Brandwatch Social Media Management does not offer scheduled publishing to Instagram and Pinterest.

"...It helps me to complete my marketing activities, I say to complete because I complement the content made and give it a strategic and addressed purpose when publishing it on social networks, it is an application that automates the management of my social networks and that is why Marketing campaigns have a greater reach and therefore a greater impact, expanding the results and the analysis capacity...." Peer review by Natalia B, Social Media Manager, Marketing and Advertising

"...They had a very comprehensive social media program along with training and certifications for those involved in posting to social sites...." Peer review by Robin Fairchild, Channel Marketing Manager, Transition Networks

How can Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core optimize your Engagement Management Workflow?

Both Falconio Now Brandwatch Social Media Management and Sprinklr Core offer tools for social media engagement and analysis. Falconio Now Brandwatch Social Media Management emphasizes user engagement through tools like social listening and campaign tracking, while Sprinklr Core focuses on analyzing customer activity and engagement with the brand. Falconio Now Brandwatch Social Media Management excels in identifying and engaging with users, but its mobile app lacks some features. Sprinklr Core struggles with customization and engagement metrics, requiring significant effort for individual interactions.

"...The ability to respond to customer service questions easily through the Engage option and its Twitter scheduling capabilities...." Peer review by User

"...The tool allowed us to tag issues and send them to customer support while also engaging with users in a positive way...." Peer review by Allison Jordan, Account Executive, Global Prairie

What benefits does Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core offer for Content Management?

Falconio Now Brandwatch Social Media Management and Sprinklr Core both allow users to schedule and manage content across multiple social media platforms. Falconio Now Brandwatch Social Media Management offers features to track content performance and share content across international branches, while Sprinklr Core focuses on content curation, identifying top-performing content, and managing advertisements. Falconio Now Brandwatch Social Media Management may encounter issues with content pulling from external systems, while Sprinklr Core can have an unclear interface and difficulty searching for content.

"...I also love the calendar feature because it allows us to see a visual of the content we are creating...." Peer review by Tasha D., Real Estate

"...You can schedule and post content...." Peer review by User in Marketing and Advertising, Marketing and Advertising

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

How can Falcon.io (now Brandwatch Social Media Management) optimize your Collaboration Workflow?

Sprinklr Core in Action: Unique Use Cases

How efficiently Does Sprinklr Core manage your Advertisement?

Alternatives

4.0 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Falcon.io (now Brandwatch Social Media Management) vs. Sprinklr Core: Comparing Best Social Media Marketing Solutions 2025

Overview: Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core

Why is Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core the best choice for Communication Management?

How can Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core optimize your Engagement Management Workflow?

What benefits does Falcon.io (now Brandwatch Social Media Management) and Sprinklr Core offer for Content Management?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

How can Falcon.io (now Brandwatch Social Media Management) optimize your Collaboration Workflow?

Sprinklr Core in Action: Unique Use Cases

How efficiently Does Sprinklr Core manage your Advertisement?

Alternatives

Buffer Analyze

Genially

ContentFleet

Spectrio

Agorapulse

Business Setting