Overview: Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social as Social Media Marketing Category solutions.

Falcon.io, now known as Brandwatch Social Media Management, offers an extensive suite of features that cater to large enterprises and marketing agencies with a strong digital presence and customer relationship focus. Sprinklr Social targets a wider range of businesses, particularly small to medium-sized enterprises, emphasizing improved ROI and enhanced customer engagement through integrated analytics and customized reporting.

Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social: Best Use cases based on the customer satisfaction data

Falcon.io (now Brandwatch Social Media Management)

4.2

Sprinklr Social

4.0

Key Capabilities Supported

Falcon.io excels in managing social media activities, from scheduling posts to content management, emphasizing effective engagement and communication. read more →

Sprinklr Social supports comprehensive social media management and analytics, focusing on engagement and communication processes. read more →

Business Goals

Falcon.io helps build brand awareness and improve customer relationships, enhancing social presence and aiding in market expansion. read more →

Sprinklr Social is geared towards enhancing customer relationships and improving ROI, supporting brand engagement and product launches. read more →

Core Features

With strong analytics capabilities, custom reports, and seamless data integration, Falcon.io offers businesses valuable insights and migration ease. read more →

Sprinklr Social provides analytics and custom reports, highlighting compliance and data management, catering to various user preferences. read more →

Vendor Support

Falcon.io offers comprehensive support, including 24/7 availability, addressing varied customer support needs effectively through different channels. read more →

Sprinklr Social provides consistent 24/7 support, ensuring efficient assistance through various channels including phone and chat. read more →

Segments and Industries

Falcon.io is primarily used by large enterprises and marketing industries, reflecting its suitability for organizations with extensive digital engagement needs. read more →

Sprinklr Social is favored by small to mid-market segments, with a notable presence in marketing and diverse other industries. read more →

Operational Alignment

Falcon.io integrates smoothly into enterprise workflows, supporting large-scale operations with its robust feature set and analytics depth. read more →

Sprinklr Social aligns with various operational scales, fitting well with smaller businesses through its efficient analytics and reporting tools. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

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Data Export

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social

How can Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social enhance your Social Media Management process?

Falconio Now Brandwatch Social Media Management and Sprinklr Social are both platforms for managing social media. Falconio Now Brandwatch Social Media Management focuses on scheduling, managing multiple social media accounts, and analyzing social media activity. Sprinklr Social emphasizes customer service, social media listening, and reporting on social media performance. Both tools have limitations; Falconio Now Brandwatch Social Media Management has a complex interface and limited analytical reporting, while Sprinklr Social struggles with analytics and reporting capabilities.

"...We have sped up response time on social and really have learned a lot about what our social users want to see...." Peer review by Kari P, Content Specialist, Social + PR, Marketing and Advertising

"...Get to know this product and the many features it provides for social media monitoring, analytics, advertising and more...." Peer review by Victoria R, Social Media Community Manager, Education

How does Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social address your Communication Management Challenges?

Falconio Now Brandwatch Social Media Management and Sprinklr Social both allow users to schedule and publish content across multiple social media platforms. Falconio Now Brandwatch Social Media Management provides tools for social media listening, engagement, analytics, and customer data management, while Sprinklr Social focuses on organizing social media posts, collecting feedback, and tracking social trends. However, both tools have limitations, for example, Falconio Now Brandwatch Social Media Management does not currently offer scheduled publishing to Instagram and Pinterest.

"...It offers an excellent publishing funnel, dynamic community management functionality, valuable audience, trends, and keyword insights, and advanced analytics...." Peer review by Gabrielle M., Marketing and Advertising

"...I really like its ability to publish to various social media platforms and track user activity and sentiment on those platforms...." Peer review by Trent B, Marketing Specialist

How efficiently Does Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social manage your Engagement Management?

Falconio Now Brandwatch Social Media Management and Sprinklr Social are similar in that they both offer tools for social media engagement, listening, publishing, and analytics. Falconio Now Brandwatch Social Media Management provides tools for tracking campaigns and analyzing engagement, while Sprinklr Social focuses on providing a unified experience for customer interaction and support. Both tools have limitations. Falconio Now Brandwatch Social Media Management lacks the ability to track previous user interactions, while Sprinklr Social lacks a feature to mark and track cases for later updates.

"...The Measurement option and the possibilty to export data about Instagram Feed and Instagram-Story-Engagement, Clicks, Tap Backs, which makes a good basis to give editorial teams feedback about their Social performance...." Peer review by Lana L, Social Media Strategist

"...As engagement, is kind of hard, because we divide support and engagement, that way is hard to do it since is two diferentes teams As publishing, the best part is the reporting...." Peer review by Julia O

Why is Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social the best choice for Content Management?

Falconio Now Brandwatch Social Media Management and Sprinklr Social both allow users to schedule and publish content across multiple platforms. Falconio Now Brandwatch Social Media Management offers a live preview of posts and a content pool for sharing content across different markets, while Sprinklr Social facilitates seamless sharing across various account groups and features a content management system for organizing content. Falconio Now Brandwatch Social Media Management has limitations with content pulling from external systems, while Sprinklr Social can be difficult to navigate.

"...We are currently bringing on social media managers from our other countries so that we can more easily share content and assign tasks to each other...." Peer review by Christine J.

"...Sprinklr has in-depth analytics, content management/publishing, asset management, social listening and more!..." Peer review by Jonathan H, Resource Marketing Development Specialist (Temporary), Non-Profit Organization Management

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

How efficiently Does Falcon.io (now Brandwatch Social Media Management) manage your Collaboration?

Sprinklr Social in Action: Unique Use Cases

What benefits does Sprinklr Social offer for Advertisement?

Alternatives

4.61 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Falcon.io (now Brandwatch Social Media Management) vs. Sprinklr Social: Comparing Best Social Media Marketing Solutions 2025

Overview: Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social

How does Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social address your Communication Management Challenges?

How efficiently Does Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social manage your Engagement Management?

Why is Falcon.io (now Brandwatch Social Media Management) and Sprinklr Social the best choice for Content Management?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

How efficiently Does Falcon.io (now Brandwatch Social Media Management) manage your Collaboration?

Sprinklr Social in Action: Unique Use Cases

What benefits does Sprinklr Social offer for Advertisement?

Alternatives

Zoho Social

Draft

Loomly Social media content management

Facebook For Business

Visme

Business Setting