Comparison Summary
This comparison report of Falcon.io (now Brandwatch Social Media Management) vs. synthesio is based on a specific set of business needs and context. The comparison uses 8170 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Falcon.io (now Brandwatch Social Media Management) and synthesio
Falcon.io (now Brandwatch Social Media Management), synthesio, Sprinklr Core, Khoros Marketing, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Falcon.io (now Brandwatch Social Media Management) covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.
synthesio focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Competitive Intelligence with Social Media, etc.
"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. " - Emily Zangari
"Profiler by Synthesio gives easy access to rich insights on any audience. Beyond general interests, it allows us to get under the skin of specific customer segments and bring our personae to life. This way, we ensure that our marketing strategy and ...all of our initiatives are grounded in our consumers’ reality. " - Rosa Halford
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Falcon.io (now Brandwatch Social Media Management)
Focus area
Falcon.io (now Brandwatch Social Media Management) is better than synthesio for
Software Failure Risk
synthesio
Focus area
synthesio is better than Falcon.io (now Brandwatch Social Media Management) for
Software Failure Risk
About
The Platform for Every Kind of Social Media Marketer - Falcon
Profiler for Audience Insights to run demographic audience analysis
Age
2005
Financials
SERIES C
IPO
Business Need
Total Processes
(we found evidences for)
87
64
Total Goals
(we found evidences for)
14
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve digital and social presence
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Enhance customer relationships
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Acquire customers
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Build brand awareness
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Enter new markets internationally or locally
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Improve ROI
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Improve brand engagement
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Improve internal communications
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Scale best practices
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Launch new products
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Grow market share
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Improve visibility
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Increase sales & revenue
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Increase customer life time value
- See 11 more
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Build brand awareness
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Improve ROI
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Improve digital and social presence
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Improve brand engagement
-
Acquire customers
-
Enhance customer relationships
-
Grow market share
-
Launch new products
-
Enter new markets internationally or locally
-
Scale best practices
-
Increase sales & revenue
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Establish thought leadership
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Improve visibility
- See 10 more
Top Channels
Channels Used
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social media
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games
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offline
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on premises
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Instagram
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phone calls
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video
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omnichannel
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causes and charity
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e-mail
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website
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Facebook
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user generated content
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blogs
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print media
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magazine
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Twitter
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review sites
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Amazon
- See 16 more
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social media
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games
-
offline
-
on premises
-
Instagram
-
phone calls
-
video
-
omnichannel
-
causes and charity
-
e-mail
-
website
-
Facebook
-
user generated content
-
blogs
-
print media
-
magazine
-
Twitter
-
review sites
-
Amazon
- See 16 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
